Discoverability

Discoverability is the degree to which something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and in marketing, since products and services cannot be used if people cannot find it or do not understand what it can be used for.

Metadata, or "information about information", such as a book's title, a product's description, or a website's keywords, affects how discoverable something is on a database or online. Adding metadata to a product that is available online can make it easier for end users to find the product. For example, if a song file is made available online, making the title, band name, genre, year of release, and other pertinent information available in connection with this song means the file can be retrieved more easily. The organization of information through the implementation of alphabetical structures or the integration of content into search engines exemplifies strategies employed to enhance the discoverability of information.

The concept of discoverability, while related to but distinct from accessibility and usability, which are other qualities that affect the usefulness of a piece of information, is a critical aspect of information retrieval.

The concept of "discoverability" in an information science and online context is a loose borrowing from the concept of the similar name in the legal profession. In law, "discovery" is a pre-trial procedure in a lawsuit in which each party, through the law of civil procedure, can obtain evidence from the other party or parties by means of discovery devices such as a request for answers to interrogatories, request for production of documents, request for admissions and depositions. Discovery can be obtained from non-parties using subpoenas. When a discovery request is objected to, the requesting party may seek the assistance of the court by filing a motion to compel discovery.

The usability of any piece of information directly relates to how discoverable it is, either in a "walled garden" database or on the open Internet. The quality of information available on this database or on the Internet depends upon the quality of the meta-information about each item, product, or service. In the case of a service, because of the emphasis placed on service reusability, opportunities should exist for reuse of this service. However, reuse is only possible if information is discoverable in the first place. To make items, products, and services discoverable, the process is as follows:

Apart from increasing the reuse potential of the services, discoverability is also required to avoid development of solution logic that is already contained in an existing service. To design services that are not only discoverable but also provide interpretable information about their capabilities, the service discoverability principle provides guidelines that could be applied during the service-oriented analysis phase of the service delivery process.

In relation to audiovisual content, according to the meaning given by the Canadian Radio-television and Telecommunications Commission (CRTC) for the purpose of its 2016 Discoverability Summit, discoverability can be summed up to the intrinsic ability of given content to "stand out of the lot", or to position itself so as to be easily found and discovered. A piece of audiovisual content can be a movie, a TV series, music, a book (eBook), an audio book or podcast. When audiovisual content such as a digital file for a TV show, movie, or song, is made available online, if the content is "tagged" with identifying information such as the names of the key artists (e.g., actors, directors and screenwriters for TV shows and movies; singers, musicians and record producers for songs) and the genres (for movies genres, music genres, etc.).

When users interact with online content, algorithms typically determine what types of content the user is interested in, and then a computer program suggests "more like this", which is other content that the user may be interested in. Different websites and systems have different algorithms, but one approach, used by Amazon (company) for its online store, is to indicate to a user: "customers who bought x also bought y" (affinity analysis, collaborative filtering). This example is oriented around online purchasing behaviour, but an algorithm could also be programmed to provide suggestions based on other factors (e.g., searching, viewing, etc.).^{[citation needed]}