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Enterprise Center is an 18,096-seat[1] arena located in downtown St. Louis, Missouri, United States. Its primary tenant is the St. Louis Blues of the National Hockey League, but it is also used for other functions, such as NCAA basketball, NCAA hockey, concerts, professional wrestling and more. In a typical year, the facility hosts about 175 events. Industry trade publication Pollstar has previously ranked Enterprise Center among the top ten arenas worldwide in tickets sold to non-team events, but the facility has since fallen into the upper sixties, as of 2017.[9]

Key Information

The arena opened in 1994 as the Kiel Center.[10] It was known as the Savvis Center from 2000 to 2006, and Scottrade Center from 2006 to 2018. On May 21, 2018, the St. Louis Blues and representatives of Enterprise Holdings, based in St. Louis, announced that the naming rights had been acquired by Enterprise and that the facility's name, since July 1, 2018, adopted its current name.[11]

History

[edit]
Interior of Enterprise Center during a Blues game
Exterior of the then-Scottrade Center

The site was home to Charles H. Turpin's Booker T. Washington Theater, which was replaced by the Municipal Auditorium, a venue renamed for mayor Henry Kiel after his death in 1943.[12]

Originally named the Kiel Center, the arena was opened in 1994 to replace Kiel Auditorium, where the Saint Louis University college basketball team had played, which was torn down in December 1992. The Blues had played in the St. Louis Arena prior to moving into Kiel Center in 1994; however, they would not play in the arena until January 1995 due to the lockout that delayed the start of the 1994–95 season. The first professional sports match was played by the St. Louis Ambush, an indoor soccer team. The building is currently known as Enterprise Center, after naming rights were sold in May 2018 to Enterprise Holdings. The Kiel name still exists on the adjoining parking structure and the building cornerstone. Signs for the nearby MetroLink stop have been changed to read "Civic Center", since the building has been renamed four times in its history.

The Opera House portion of the building was not razed when the original Auditorium was but remained closed since 1992, as members of Civic Progress, Inc., who promised to pay for the renovation of the Opera House, reneged on that promise, while opposing all outside efforts to achieve that renovation. In June 2009, the St. Louis Board of Aldermen voted 25–1 to subsidize the renovation and reopening of the Opera House under the direction of its new owners, Sports Capital Partners (who also own the Blues). The subsidies were funded by municipal bonds and state/federal historic tax credits. On July 12, 2010, it was announced that the name of the opera house would be changed to the Peabody Opera House, named after the company Peabody Energy. On October 1, 2011, the Peabody Opera House opened for the first time since the $79 million renovation. It is now known as the Stifel Theatre after naming rights were purchased by the locally based investment bank.

Through its history, the arena has been known as Kiel Center until 2000, Savvis Center from 2000 to 2006, Scottrade Center from 2006 to 2018, and Enterprise Center since July 2018. For Blues games, Tom Calhoun serves as public address announcer and Jeremy Boyer is the arena organist. National anthems are performed by a rotating group of local singers and musicians. Previous anthem singer Charles Glenn retired in 2018 due to health concerns and a relocation to San Diego, but he has returned to St. Louis to sing on multiple occasions including the 2019 Stanley Cup run. Two Building Operations/Ice Technicians, Jim Schmuke and Dave Grimes have been employed there since August 1994.

The largest crowd to attend an event at the arena was 22,612, which happened twice during the 2007 Missouri Valley Conference men's basketball tournament.[13] The largest non-sporting event crowd was for a Bon Jovi concert in May 2011 as part of the Bon Jovi Live Tour, with 20,648 in attendance.[14]

A three-phase renovation of the arena began in 2017 and was completed in 2019, with all building works being done in the hockey offseason to minimize schedule disruption. The first phase was largely composed of engineering upgrades (new lighting, sound, HVAC, and ice plant), improved IT infrastructure including free Wi-Fi for patrons, and rebuilt dressing rooms, as well as a new scoreboard and replacement of some lower-tier seating on the west end (where the Blues shoot twice) with "theater boxes". Phase two saw the replacement of all upper-tier seats, along with "theater boxes" being added to the east end, and a rebuilt lower-tier concourse with new club areas for premium ticketholders as well as a beer garden opening onto 14th Street. The third and final phase included the replacement of lower-tier seats and renovations to private boxes.

Naming rights

[edit]

Blues management decried its former naming-rights deal with locally-based tech company SAVVIS, as much of the compensation was in Savvis shares, then riding high. However, when the tech bubble burst, the team was left with nearly worthless shares.[15]

In September 2006, locally-based Scottrade founder Rodger O. Riney and chief marketing officer Chris Moloney announced a partnership with the St. Louis Blues hockey club and arena. The new name of the arena, Scottrade Center, was revealed in a joint press conference. Terms of the deal were not disclosed, but were described as "long-term and significant", by Moloney. Both Scottrade and the Blues said the agreement was "equitable" to both parties. Most of the signage and other promotions were changed to Scottrade Center prior to the first home game of the Blues on October 12, 2006. The Sports Business Journal in March 2007 described it as "one of the fastest naming rights deals in history."

Scottrade announced on October 24, 2016, that it was being sold to TD Ameritrade for $4 billion. It was originally believed that once the deal closed, Scottrade Center would become the TD Ameritrade Center in a naming rights deal set to run until 2021.[16] However, less than a year later, TD Ameritrade announced that it would give back its naming rights upon the closure of the Scottrade acquisition.[17]

On May 21, 2018, Enterprise Holdings, based in St. Louis, and the St. Louis Blues announced that beginning July 1, the facility would be known as Enterprise Center.[11][18] The 15-year agreement calls for interior and exterior signage featuring the Enterprise logo.[19]

Current tenants

[edit]

It is the home of the St. Louis Blues of the National Hockey League. In addition to the NHL franchise, the facility has hosted the annual Missouri Valley Conference men's basketball tournament since 1995, commonly referred to as "Arch Madness", with the winner receiving an automatic berth to the NCAA tournament. The University of Illinois and University of Missouri play their annual men's basketball rivalry game at Enterprise Center each season, typically on the Saturday before Christmas.

Enterprise Center also hosts a variety of non-sporting events each year, including concerts, ice shows, family events, professional wrestling, and other events. On average, the facility sees about 175 total events per year, drawing nearly two million guests annually to downtown St. Louis.

The facility is frequently chosen by the NCAA to host championship events, including its men's hockey "Frozen Four" in 2007, the women's basketball Final Four in 2001 and 2009, wrestling championships in 2000, 2004, 2005, 2008, 2009, 2012, 2015, and 2017, and several men's and women's basketball Midwest Regional tournament games. After the Missouri Tigers joined the SEC in 2012, St. Louis was added to the list of cities that could serve as hosts for the men's SEC men's basketball tournament, doing so for the first time in March 2018, at the completion of the 2017–2018 regular season.

The building is operated by SLB Acquisition Holdings LLC, owner of the St. Louis Blues, under its chairman, Tom Stillman.[20]

Interior of Enterprise Center in 2022

Former tenants

[edit]

Former tenants of Enterprise Center include the Saint Louis Billikens men's basketball team from Saint Louis University, St. Louis Vipers roller hockey team, St. Louis Ambush and St. Louis Steamers indoor soccer teams, the St. Louis Stampede arena football team, and the River City Rage indoor football team.

Seating capacity

[edit]

The facility's seating capacity for hockey has varied since opening.

Years Capacity
1994–2000 19,260[21]
2000–2007 19,022[21]
2007–2017 19,150[22]
2017–2019 18,724[23]
2019–present 18,096[1]

Events

[edit]
Exterior of Enterprise Center during the 2020 NHL All Star Game

Sports

[edit]

MMA and boxing

[edit]

Wrestling

[edit]

Many historic WWE moments have taken place at the Enterprise Center. Former WWE and World Heavyweight Champion Kane made his WWE debut at this arena in 1997 at the event Badd Blood: In Your House. At that same event, the first Hell In A Cell match took place between Shawn Michaels and The Undertaker. The Rock won his first WWE Championship in the building at the Survivor Series event in 1998. Chris Jericho won his first World Championship in this arena at the No Mercy event in 2001, and won his latest World Championship in the arena at the Elimination Chamber event in 2010. In 2005 John Cena was revealed here as the first draft pick for Monday Night Raw, where he would remain for most of his career. Dave Batista won his second WWE Championship at the Elimination Chamber event in 2010. The 1000th episode of Monday Night Raw was also held there. At the 2014 Survivor Series Sting made his official debut in WWE. In November 2018 on SmackDown, Daniel Bryan won his fourth WWE Championship. Arguably the most emotional wrestling card held at the Enterprise Center was "Raw is Owen", held in the aftermath of Owen Hart's death the previous night at Over the Edge across the state in Kansas City. That night, ten matches were held with all booking put aside, and many wrestlers and fans paid tribute to the popular Hart.

Concerts

[edit]
Date Artist Event Opening act Attendance Revenue
October 21, 1994 Frank Sinatra Sinatra in Concert Tom Dreesen Unknown Unknown
September 27, 1997 Mary J. Blige Share My World Tour Usher
July 3, 1996 KISS Alive/Worldwide Tour Alice in Chains 16,310 $598,337
November 15, 1996 Phish Phish Fall '96 Tour none Unknown Unknown
September 2, 1999 Cher Do You Believe? Tour Julio Iglesias Jr.
Michael McDonald		 12,429 $639,510
May 21, 2000 Tina Turner Twenty Four Seven Tour Lionel Richie
Janice Robinson		 15,147 $907,284
November 28, 2000 Prince Hit + Run Tour
July 15, 2001 Janet Jackson All For You Tour 112 10,161 $534,815
November 28, 2001 U2 Elevation Tour Garbage 16,051 $1,269,365
March 29, 2002 Kid Rock Cocky Tour Tenacious D
June 22, 2002 Britney Spears Dream Within a Dream Tour O-Town 13,111 $822,184
July 15, 2002 Cher Living Proof: The Farewell Tour Cyndi Lauper 12,925 $848,364
October 9, 2002 Paul McCartney Driving World Tour 14,878 $1,791,485
April 27, 2003 Matchbox Twenty, Sugar Ray[27] Maroon 5[28]
May 5, 2004 Prince Musicology Live 2004ever 17,393 $953,651
September 25, 2004 Metallica Madly in Anger with the World Tour 7,864 $431,610
July 9, 2005 Destiny's Child Destiny Fulfilled... and Lovin' It
December 14, 2005 U2 Vertigo Tour Kanye West 19,923 $1,839,020
January 27, 2006 The Rolling Stones A Bigger Bang Tour Soulive
January 15, 2007 Red Hot Chili Peppers Stadium Arcadium World Tour
January 22, 2007 High School Musical High School Musical: The Concert Jordan Pruitt 15,206 $772,296
July 2, 2007 The Police The Police Reunion Tour Fiction Plane 17,821 $1,872,140
July 18, 2007 Beyoncé The Beyoncé Experience
October 18, 2007 Miley Cyrus Best of Both Worlds Tour Jonas Brothers 13,982 $982,909
February 16, 2008 Kid Rock Rock N' Roll Revival Tour Dickey Betts & Great Southern, Rev Run
August 23, 2008 Bruce Springsteen Magic Tour 17,000 $1,445,159
November 17, 2008 Metallica World Magnetic Tour Down $629,800
January 13, 2009 AC/DC Black Ice World Tour The Answer 14,394 $1,276,091
February 4, 2009[a] Celine Dion Taking Chances World Tour Gordie Brown 17,283 / 17,283 $1,351,246
April 25, 2009 Taylor Swift Fearless Tour Gloriana
Kellie Pickler		 13,764 $650,420
May 14, 2009 Elton John
Billy Joel		 Face to Face 2009 19,692 $2,450,119
October 25, 2009 Bruce Springsteen Working on a Dream Tour 11,178 $847,038
October 28, 2009 Miley Cyrus Wonder World Tour Metro Station 13,982 $982,909
May 4, 2010 Pearl Jam Backspacer Tour
October 8, 2010 Roger Waters The Wall Live (2010–13) 12,574 $1,341,058
November 8, 2010 Justin Bieber My World Tour N/A 14,471 $207,896
April 10, 2011 Lil Wayne I Am Music II Tour[29] Nicki Minaj

Rick Ross

Porcelain Black

Travis Barker

Mix Master Mike

May 22, 2011 Bon Jovi Bon Jovi Live 20,648 $1,575,841
August 20, 2011 Katy Perry California Dreams Tour Janelle Monáe
DJ Skeet Skeet		 12,005 $497,910
May 25, 2012 Red Hot Chili Peppers I'm with You World Tour Little Dragon 12,831 $704,945
September 22, 2012 Rush Clockwork Angels Tour 10,772 $790,134
October 27, 2012 Justin Bieber Believe Tour Carly Rae Jepsen 15,034 $1,108,442
November 1, 2012 Madonna The MDNA Tour Paul Oakenfold 16,022 $2,449,110
November 11, 2012 Paul McCartney On the Run Tour
February 2, 2013 Lady Gaga Born This Way Ball[30] Madeon

Lady Starlight

March 13, 2013 Bon Jovi Because We Can Tour 16,120 $1,262,376
March 18, 2013 Taylor Swift The Red Tour Ed Sheeran
Brett Eldredge		 28,582 $2,346,203
March 19, 2013
August 8, 2013 Bruno Mars The Moonshine Jungle Tour Ellie Goulding 13,947 $950,707
November 19, 2013 Justin Timberlake The 20/20 Experience World Tour DJ Freestyle Steve 15,519 $1,540,510
December 14, 2013 Beyoncé The Mrs. Carter Show World Tour Luke James 14,079 $1,588,140
April 11, 2014 Billy Joel Billy Joel in Concert 15,167 $1,436,167
June 4, 2014 Cher Dressed to Kill Tour Cyndi Lauper 13,463 $1,009,214
August 10, 2014 Miley Cyrus Bangerz Tour Lily Allen
August 17, 2014 Katy Perry Prismatic World Tour Kacey Musgraves
Ferras		 14,395 $1,463,826
October 3, 2014 Pearl Jam Lightning Bolt Tour
May 14, 2015 Rush R40 Live Tour 13,096 $1,092,824
September 28, 2015 Taylor Swift The 1989 World Tour Vance Joy
Haim		 29,688 $3,452,940
September 29, 2015
October 4, 2015 Ariana Grande The Honeymoon Tour Prince Royce
Who Is Fancy
February 20, 2016 AC/DC Rock or Bust World Tour Tyler Bryant & The Shakedown 13,985 $1,520,878
April 19, 2016 Justin Bieber Purpose World Tour Post Malone
Moxie Raia		 15,450 $1,433,791
June 26, 2016 Selena Gomez Revival Tour DNCE
Bahari		 7,181 $448,623
July 21, 2016 Coldplay A Head Full of Dreams Tour Alessia Cara
Foxes		 13,960 $1,547,633
August 5, 2016 Demi Lovato
Nick Jonas		 Future Now Tour Mike Posner
December 31, 2016 Kid Rock Tim Montana and The Shrednecks
January 18, 2017 Red Hot Chili Peppers The Getaway World Tour Trombone Shorty and New Orleans Avenue
Jack Irons		 13,836 $1,208,732
February 19, 2017 Bon Jovi This House Is Not For Sale Tour The Former Me 17,549 $1,181,078
April 5, 2017 Panic! at the Disco Death of a Bachelor Tour MisterWivesSaint Motel
May 30, 2017 Roger Waters Us + Them Tour 11,682 $1,083,554
October 22, 2017 Katy Perry Witness: The Tour Noah Cyrus
November 16, 2017 Lady Gaga Joanne World Tour 16,343 $1,577,704
March 14, 2018 P!nk Beautiful Trauma World Tour KidCutUp 15,026 $1,852,210
May 4, 2018 U2 Experience + Innocence Tour N/A 16,300 $2,001,462
October 13, 2018 Foo Fighters Concrete and Gold Tour Gang of Youths
October 19, 2018 Twenty One Pilots The Bandito Tour[31] Awolnation
Max Frost
October 20, 2018 Fleetwood Mac An Evening with Fleetwood Mac[32]
October 30, 2018 Elton John Farewell Yellow Brick Road Tour[33] 15,495 $1,867,478
November 10, 2018 Drake & Migos Aubrey & the Three Migos Tour Roy Woods 17,418 $1,900,401
February 5, 2019 Panic! at the Disco Pray for the Wicked Tour[34] Two Feet
Betty Who		 14,636 $921,028
February 18, 2019 Travis Scott Astroworld – Wish You Were Here Tour[35] Sheck Wes 13,047 $856,705
March 22, 2019 Michael Bublé An Evening with Michael Bublé[36] 12,837 $1,482,490
March 28, 2019 Justin Timberlake The Man of the Woods Tour 17,351 $2,425,805
May 10, 2019 Cher Here We Go Again Tour Nile Rodgers
Chic		 14,404 $1,617,911
June 18, 2019 Carrie Underwood Cry Pretty Tour 360[37] Maddie & Tae, Runaway June 11,477 $901,721
June 30, 2019 Shawn Mendes Shawn Mendes: The Tour[38] Alessia Cara 12,868 $818,495
July 6, 2019 Ariana Grande Sweetener World Tour Normani
Social House		 14,474 $1,547,186
September 9, 2019 Backstreet Boys DNA World Tour[39] 13,888 $1,000,053
September 14, 2019 Jonas Brothers Happiness Begins Tour[40] Bebe Rexha
Jordan McGraw		 15,247 $1,629,711
October 26, 2019 Celine Dion Courage World Tour[41][failed verification] 11,735 $1,591,985
February 5, 2020 The Lumineers III: The World Tour[42] Mt. Joy
J.S. Ondara		 10,742 $534,241
February 7, 2020 Post Malone Runaway Tour Swae Lee
Tyla Yaweh		 13,387 $1,920,408
September 15, 2021 Harry Styles Love On Tour[43] Jenny Lewis 17,171 $2,745,557
December 16, 2021 For King & Country A Drummer Boy Christmas Tour
February 23, 2022 Imagine Dragons Mercury World Tour Grandson 10,764 $947,172
March 20, 2022 Elton John Farewell Yellow Brick Road Tour 13,801 $2,312,462
April 21, 2022 Bon Jovi Bon Jovi 2022 Tour
August 10, 2022 Machine Gun Kelly Mainstream Sellout Tour Travis Barker
Willow Smith		 12,270 $746,000
September 10, 2022 Twenty One Pilots The Icy Tour Peter McPoland
September 17, 2022 Post Malone Twelve Carat Tour Roddy Ricch 12,703 $1,729,229
September 18, 2022 Pearl Jam Gigaton Tour
October 9, 2022 Panic! at the Disco Viva Las Vengeance Tour Marina
Jake Wesley Rogers
October 14, 2022 The Who The Who Hits Back!
October 22, 2022 Reba McEntire Reba: Live in Concert Terri Clark
November 1, 2022 The Smashing Pumpkins Spirits on Fire Tour Jane's Addiction
November 7, 2022 Carrie Underwood Denim & Rhinestones Tour Jimmie Allen
November 15, 2022 Eagles Hotel California 2022 Tour
December 10, 2022 Trans-Siberian Orchestra 2022 Winter Tour
April 14, 2023 Kane Brown Drunk or Dreaming Tour Dustin Lynch
April 25, 2023 Lizzo Special Tour Latto 9,063 $841,371
April 30, 2023 Janet Jackson Janet Jackson: Together Again Ludacris
July 30, 2023 Paramore This is Why Tour The Linda Lindas
Foals
August 27, 2023 Jonas Brothers Five Albums. One Night. The World Tour Lawrence
March 12, 2024 Olivia Rodrigo Guts World Tour Chappell Roan
October 25, 2024 Usher Usher: Past Present Future
October 26, 2024
April 4, 2025 Kelsea Ballerini Kelsea Ballerini - Live On Tour MaRynn Taylor The Japanese House

See also

[edit]

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Enterprise Center

View on Grokipedia
from Grokipedia
Enterprise Center is a multi-purpose indoor arena located in , , serving as the home of the National Hockey League's since its opening on October 8, 1994. With a seating capacity of 18,096 for games and up to nearly 22,000 for , concerts, and other events, the venue hosts approximately 175 events annually, attracting close to 2 million visitors and establishing it as one of the top arenas in the United States. Originally constructed at a cost of $135 million to replace the aging and to secure the retention of the franchise, the arena was developed by Kiel Center Partners, L.P., a of major corporations organized through Civic Progress, with significant public financing including $62.4 million in tax-exempt bonds. The City of owns the facility through a public-private partnership and leases the site on a long-term basis with tax incentives. The arena has undergone several name changes reflecting corporate sponsorships: it debuted as the Kiel Center, became the Savvis Center in 2000, was renamed in 2006, and adopted its current name, Enterprise Center, on July 1, 2018, following a 15-year agreement with , a St. Louis-based company. Beyond NHL games, Enterprise Center features a diverse array of events including concerts by major artists, family shows, ice spectacles, and other , contributing significantly to the cultural and economic vitality of .

History

Construction and Opening

In the late 1980s, city officials and the organization initiated planning for a new multi-purpose arena to replace the aging , which had served as the primary venue for the NHL team since the 1960s but was increasingly inadequate for modern sports and entertainment needs. The project was driven by the urgency to secure the long-term presence of the in , as the team faced financial challenges and the risk of relocation amid the NHL's expansion era. Early challenges included securing funding through a combination of tax-exempt public bonds—totaling over $62 million—and private investments from a of local corporate leaders and Kiel Center Partners, LP, amid debates over public subsidies for a privately owned facility. This financing structure, totaling $135 million (equivalent to approximately $281 million in 2024 dollars or $293 million in 2025 dollars), reflected the competitive landscape where other cities were aggressively pursuing NHL franchises. Construction officially began with a on December 14, 1992, following the demolition of the old . The project was completed in just 22 months, a rapid timeline that highlighted efficient coordination among stakeholders. The architectural firm , Inc. designed the arena as a versatile facility capable of hosting , games, and large-scale concerts, with features like flexible seating configurations and advanced acoustics to maximize its multi-purpose utility. The Kiel Center, named in honor of the former auditorium and its longtime civic role, officially opened on October 8, 1994, marking the debut of 's newest entertainment landmark. The inaugural event was an match featuring the St. Louis Ambush of the National Professional Soccer League, drawing crowds for a weekend of sports and entertainment activities that showcased the venue's capabilities. This opening not only revitalized but also provided a modern home for the starting in the 1994-95 season, following an delay.

Renaming and Naming Rights

The arena underwent its first post-opening name change in August 2000, becoming the Center through a 20-year naming rights agreement with Savvis Communications, a St. Louis-based technology firm, valued at $83 million. This deal included prominent signage updates on the building's exterior and interior, along with marketing integrations such as co-branded promotions tied to games. Due to financial challenges, terminated the agreement early in June 2005, paying a $5.5 million exit fee to end the contract five years ahead of schedule. In September 2006, the venue was renamed under a new deal with Scottrade Inc., a St. Louis-headquartered online brokerage firm (later acquired by ), estimated at $2 million to $3 million annually and set to expire in 2021. The rebranding featured refreshed logos, updated arena signage, and enhanced sponsorship activations with the , including ticket promotions and in-game advertising. The Scottrade agreement concluded prematurely following the 2017 merger with TD Ameritrade, which did not assume the naming rights. On May 21, 2018, Enterprise Holdings, a St. Louis-founded car rental company, announced a 15-year naming rights partnership valued at an undisclosed amount, renaming the arena Enterprise Center effective July 1, 2018, with the term running through 2033 and an option to extend for five more years. This transition involved comprehensive branding updates, including new exterior and interior signage, logo redesigns for the venue, and integrated marketing with the Blues such as joint fan engagement campaigns and visibility on team materials. The rebranding aligned with ongoing renovations from 2017 to 2019 that modernized the facility's appearance. As of November 2025, the Enterprise agreement remains in effect with no public announcements regarding renewal discussions, though its long-term structure provides stability for venue branding and sponsorship integrations.

Renovations

In , officials announced a three-phase renovation plan for the arena, then known as Center, with an estimated total cost of $138 million funded through a combination of bonds, a 1% ticket tax, annual revenue allocations, state subsidies, and contributions from the ownership group. The project aimed to modernize the 23-year-old facility to enhance competitiveness for hosting national events and improve fan amenities while minimizing disruptions during the NHL season. Phase 1, executed during the summer of 2017, focused on upgrades including the installation of a new state-of-the-art center-hung video board, enhanced lighting and sound systems, renovated public concourses and restrooms, new concession stands, and an expanded locker room for the . Phase 2, completed in the 2018 off-season at a cost of $42 million, emphasized premium fan experiences with the addition of new luxury suites, club seating sections, and dedicated areas such as the Scott Credit Union Rinkside Club and Jameson Club at Clark Avenue, alongside three new team stores and an Biergarten. Phase 3, finalized in the 2019 off-season, replaced the lower seating bowl and dasher boards, remodeled fan gathering spaces, and introduced technology improvements to elevate the overall attendee experience. These upgrades aligned with the arena's to Enterprise Center in May 2018 under a 15-year agreement with . The renovations have boosted revenue through expanded premium seating and options. As of November 2025, no additional major renovation projects have been undertaken, though minor enhancements like audio upgrades in suites and guest services areas occurred in subsequent years, including 2024.

Venue Specifications

Location and Ownership

Enterprise Center is located at 1401 Clark Avenue in , 63103, within the Downtown West neighborhood. The venue sits approximately 0.5 miles from and 1.5 miles from the , integrating it into the city's core entertainment district. The arena is publicly owned by the City of , which has held title since its 1994 opening as part of a public-private partnership established to replace the aging . It is leased to Kiel Center Partners, L.P., and operated by the organization under the direction of Vice President & General Manager Todd Mitchell. This structure ensures ongoing maintenance and event management while providing the city with revenue through lease agreements and taxes. Accessibility to Enterprise Center is enhanced by its central position, with direct connections to the MetroLink system via nearby stations like and [Civic Center](/page/Civic Center), facilitating public transit for visitors. The venue is also easily reachable by major highways, including I-64. Approximately 6,500 parking spaces are available within 1,800 feet, including the adjacent Kiel Center Garage (1,270 spaces at 1515 Clark Ave.) and over 20 other garages and surface lots within walking distance (e.g., Stadium West Garage at 215 S 8th St., Stadium East Garage at 200 S Broadway). The official Enterprise Center parking page provides a list of parking locations with map numbers and an interactive map. Event parking can be reserved in advance through SpotHero (the official partner) or ParkMobile, with prices typically starting around $10–$20 depending on distance and event. These features support an average annual attendance of nearly 2 million visitors across about 175 events. The arena plays a key role in downtown St. Louis revitalization by anchoring entertainment and drawing crowds that stimulate local businesses, hotels, and restaurants. Events at the venue contribute substantial economic activity to the region, with the St. Louis Blues franchise alone valued at $1.45 billion as of December 2024 and generating significant tax revenue from tickets, concessions, and related spending. In terms of , the facility has pursued energy-efficient upgrades during its 2017–2019 renovations and implemented waste reduction programs, including recycling initiatives for events, though it has not achieved formal certification.

Architecture and Amenities

Enterprise Center is a multi-purpose arena designed to accommodate a variety of events, including with a standard NHL rink measuring 200 feet by 85 feet and configurations for professional and college games. The venue features extensive concourses spanning multiple levels, providing ample space for fan circulation during events. Key amenities include 97 luxury suites distributed across club and upper levels, offering private seating, catering options, and exclusive access for groups. The arena also provides premium club seating areas with upscale dining, lounge access, and private restrooms to enhance the spectator experience. Recent enhancements from the 2017-2019 renovations include dedicated spaces like the Heritage Wall, a celebrating the ' history located near the main entrance. Food and beverage options are diverse, with dozens of concession stands and portable carts on the plaza and levels serving arena fare alongside local specialties such as and Dogtown-style pizza. In 2024, the venue introduced a outlet, offering steakburgers, shoestring fries, and treats to fans. Beverage selections include a wide range of beers, microbrews, wines, and non-alcoholic options like soft drinks and iced tea. Technological features support modern fan engagement, including high-speed upgraded in 2025 for reliable connectivity throughout the arena, mobile digital ticketing via the Blues + Enterprise Center app, and sensory rooms designed for . The Lauren Daigle Sensory Room, opened in 2023, provides a calming space with bean bags, bubble walls, and noise-canceling headphones for guests with sensory needs. Safety amenities emphasize guest well-being, with ADA-compliant seating integrated across levels for users and companions, advanced HVAC systems ensuring air quality, and comprehensive fire suppression infrastructure meeting current building codes.

Seating Capacity

The Enterprise Center has a current seating capacity of 18,096 for and events following renovations completed in 2019. For end-stage concerts and other events utilizing floor seating, the maximum capacity increases to nearly 22,000. When the arena opened in as the Kiel Center, its initial capacity for hockey was 19,260, which allowed for larger crowds in the early years. Subsequent adjustments reduced this figure over time—to 19,022 from 2000 to 2007 and 19,150 from 2007 to 2017—before the 2019 renovations further lowered it to 18,096 to accommodate premium seating areas and enhance overall sightlines for spectators. The arena's seating is divided into a lower offering close proximity to floor and an upper for broader views, with additional standing-room options available for select to boost total attendance. Record attendances reflect the venue's historical capacities, with the highest for a hockey game reaching 19,260 during the 1994 opening season. Concert peaks have approached 22,000, as seen in various end-stage setups that maximize and standing areas. Capacity varies based on event configuration, such as the installation of stages for concerts, which can reduce available seating by 20-30% to accommodate production elements while prioritizing sightlines and safety.

Tenants

Primary Tenant

The St. Louis Blues, founded on June 5, 1967, as one of the NHL's original expansion franchises, serve as the primary tenant of Enterprise Center. The team relocated to the arena for the 1994-95 season after playing their first 27 years at the . This move was pivotal in retaining the franchise in during the , as the arena's development addressed earlier threats of relocation by the team's ownership. The Blues host 41 regular-season home games annually at the venue, which holds a capacity of 18,096 for hockey. The Blues operate under a long-term lease agreement with the City of St. Louis, the arena's owner, granting the team primary control over booking and daily management while sharing revenue from non-hockey events. Owned by a local investment group led by Tom Stillman since 2012, the franchise oversees operational aspects such as event scheduling and facility maintenance in partnership with city authorities. This integration ensures the arena functions as the team's central hub, supporting both competitive and community activities. Team-specific amenities at Enterprise Center include renovated locker rooms tailored for NHL standards, completed as part of recent upgrades to accommodate professional athletes. The ice surface is custom-installed for games by the arena's crew to create a fresh sheet ahead of each . Fan engagement features, such as the Hall of Fame Plaza at the main entrance, showcase bronze statues and honors for legends, enhancing the venue's role as a franchise landmark. Notable achievements tied to the venue include the celebration of the ' 2019 victory, marked by a banner-raising ceremony on October 3, 2019, before the home opener against the . The event drew a sold-out crowd and highlighted the arena's significance in the team's first championship parade and rally. In the 2024-25 , the maintained strong fan support, averaging 17,715 attendees per home game, reflecting consistent turnout near full capacity.

Other Current Tenants

In addition to its primary sports tenant, Enterprise Center hosts several other recurring users that leverage the arena's versatile configurations for , hockey, family entertainment, and other events. The venue annually accommodates the Men's Basketball Tournament, commonly known as Arch Madness, which features a 12-team field over four days in early March and draws thousands of fans to . The 2025 edition occurred from March 6 to 9, with Drake claiming the title and the automatic NCAA bid. This longstanding partnership underscores the arena's role in regional collegiate athletics, utilizing a basketball setup that seats approximately 18,000. NCAA hockey events also recur at the facility, including the 2025 Men's Frozen Four semifinals and on April 10 and 12, hosted by the St. Louis Sports Commission as part of the Division I tournament. Western Michigan defeated 6-2 to win the . This high-profile weekend event highlights Enterprise Center's ice configuration capabilities, drawing national attention to as a hockey hub. Family-oriented productions book multiple dates yearly, emphasizing the arena's appeal for accessible entertainment. For instance, performed from January 30 to February 2, 2025, presenting "Into the Magic" with characters from Frozen, Moana, and other Disney stories to engage young audiences. Similarly, the ' 2025 World Tour event took place on January 4, showcasing their signature exhibition with interactive elements for all ages. These productions typically secure 5-10 dates annually, contributing to the venue's diverse programming. Other recurring occupants include professional rodeo and wrestling organizations that utilize short-term rentals coordinated by the arena's management, part of the St. Louis Blues Hockey Club, to maximize multi-use flexibility. The Professional Bull Riders (PBR) Pendleton Whisky Velocity Tour will hold events on December 6-7, 2025, featuring elite riders and bucking bulls in a high-energy format. WWE hosted its Backlash premium live event on May 10, 2025, along with regular touring shows like Friday Night SmackDown, drawing dedicated crowds for scripted combat sports. These tenants average around 20 non-primary sports bookings per year, supporting the arena's operation of roughly 175 total events and nearly 2 million visitors annually.

Former Tenants

The St. Louis Ambush, an team in the Continental Indoor Soccer League (later the National Professional Soccer League), served as an inaugural tenant at the Kiel Center from its opening in October 1994 until the franchise folded in 2000 due to leasing disputes with the arena's primary occupant, the . The team, which had relocated from Tulsa earlier in 1992, played its home games there through multiple playoff appearances, including a league championship in 1995, before the Blues declined to renew the lease amid prioritization of NHL operations. The Steamers, a revival of the city's earlier franchise, joined the World Indoor Soccer League (later merging into the Major Indoor Soccer League) and played at the arena from the 2000 season through 2006, sharing the venue with other events while averaging over 4,800 fans per game in their debut year. The team, awarded as an expansion franchise in 1998 but delayed until 2000, ceased operations following the MISL's collapse, exacerbated by rising costs and the arena's focus on hockey-centric configurations. The Billikens men's basketball team used the Kiel Center (later Scottrade Center) as its primary home venue from 1994 to 2008, hosting the full regular-season schedule and compiling a 155-60 record there before transitioning to the on-campus Chaifetz Arena upon its opening. This period marked a significant era for the program, including multiple NCAA Tournament berths, though the shift was driven by the university's desire for a dedicated facility to enhance campus integration and reduce reliance on the downtown arena's NHL-prioritized scheduling. The St. Louis Stampede of the played its brief tenure at the Kiel Center in and , finishing 9-3 in its inaugural season but exiting the early both years amid league expansion challenges and insufficient fan support. The franchise folded after due to financial difficulties and the AFL's restructuring, reflecting the arena's early experimentation with diverse sports tenants before solidifying its role as a hockey-first venue through renovations that optimized ice configurations over multipurpose flooring.

Events Hosted

Sports Events

Enterprise Center has served as a host venue for first- and second-round games of the Men's Basketball Tournament in 2014 and 2016, with the organizing the events. The arena is scheduled to host similar rounds again in 2026, continuing its role in supporting high-profile competitions that draw regional crowds. The venue hosted the 2020 NHL All-Star Game on January 25, featuring a skills competition the previous evening and the main 3-on-3 divisional tournament, where the Pacific Division defeated the Atlantic Division 5-4. This event highlighted the arena's capacity for premier hockey showcases, including celebrity and alumni games as part of the weekend festivities. Beyond professional hockey, Enterprise Center has accommodated international and collegiate hockey exhibitions, such as the 2025 NCAA Men's Frozen Four semifinals and final, which generated significant attendance and featured teams like and Western Michigan. The event drew over 16,800 fans to the semifinals alone, underscoring the venue's appeal for major tournament formats. In recent years, the arena has continued to host notable hockey matchups, including the ' regular-season home game against the on November 8, 2025, which ended in a 4-3 overtime victory for . Additionally, the Guns 'N Hoses charity event on November 26, 2025, pitted local police and firefighters in exhibition bouts to support community causes. Sports events at Enterprise Center, including college tournaments like the NCAA Frozen Four and Arch Madness, contribute substantially to St. Louis's economy by boosting tourism and generating millions in direct spending and . For instance, the 2025 Frozen Four alone produced $20.5 million in total economic activity for the region. These competitions, often comprising a major portion of the venue's annual programming, enhance local vitality through visitor influx and related business activity.

Concerts

The Enterprise Center hosts approximately 20 to 35 concerts each year, contributing significantly to its non-sports programming as a key entertainment venue in . These events span diverse genres, from rock and pop to hip-hop and holiday specials, drawing crowds that enhance the arena's role in the local music scene. Notable record-setting concerts include Paul McCartney's performance on October 9, 2002, during his at the then-Savvis Center, which attracted 14,878 attendees. Another high-attendance highlight was Bon Jovi's show on May 22, 2011, as part of the Tour, setting a non-sporting event record with 20,648 fans. In recent years, the venue has featured major tours such as in 2015 and ongoing high-profile bookings. For 2025, the schedule includes Brandy & Monica's The Boy Is Mine Tour on November 16, a rescheduled & Friends Back 2 School Bash on November 22, and Pentatonix's tour on November 26, reflecting continued demand for varied musical acts. The lingering impact of Usher's Past Present Future Tour dates on October 25-26, 2024, underscores the arena's appeal for R&B and pop spectacles. Production logistics for concerts typically involve end-stage configurations at the east end of the floor, reducing to around 19,000 from the full 22,000 for basketball-style setups, to accommodate elaborate staging and production elements. The venue collaborates closely with promoters like Live Nation for seamless event execution, ensuring efficient load-in and sound optimization. The Enterprise Center's acoustics have been widely praised for delivering clear, balanced sound in a mid-sized arena environment, making it suitable for genres ranging from rock to hip-hop and enhancing the overall experience for attendees. This auditory quality, combined with its central location, has solidified its cultural impact as a hub for live music in the Midwest, fostering memorable performances across decades.

Wrestling and Combat Sports

The Enterprise Center has been a prominent venue for professional wrestling events since its opening as the Scottrade Center in 1994, with World Wrestling Entertainment (WWE) holding regular premium live events there beginning in 1996. The arena has hosted numerous WWE pay-per-views and television tapings, including In Your House 18: Badd Blood in 1997 and Survivor Series in 1998, contributing to its status as a key stop on the promotion's tour. A landmark moment occurred on October 5, 1997, during Badd Blood: In Your House, when Kane made his dramatic WWE debut by interfering in the Hell in a Cell match between The Undertaker and Shawn Michaels. The arena's configuration for these events utilizes a capacity of 16,000 to 18,000, achieved through flexible flooring installed over the hockey ice in a process that requires about 12 hours. More recently, on May 10, 2025, the Enterprise Center hosted the 20th edition of , marking a milestone that highlighted St. Louis's deep wrestling history; the event's main card featured defeating to retain the Undisputed in a highly anticipated "One Last Time" match.) Beyond wrestling, the venue has accommodated (MMA) and events, underscoring its versatility for combat sports. In 2010, it hosted two major Strikeforce cards—Strikeforce: St. Louis on May 15 and Strikeforce: Henderson vs. Babalu II on December 4—featuring high-profile bouts such as Dan Henderson's title defense against . promotions have run multiple cards there since the 1990s. In 2023, the arena continued its MMA tradition with the Guns & Hoses event on November 22, a charity fight night drawing local first responders and fighters. Over 25 years, the Enterprise Center has solidified its role in the Midwestern wrestling circuit as a top-drawing location for , boasting one of the promotion's strongest fanbases and consistent bookings that reflect St. Louis's historical significance in building 's national empire. This legacy extends to combat sports, where the venue's adaptable setup—briefly referencing its flexible flooring systems—has enabled seamless transitions between formats.

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