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Stretch Armstrong
Stretch Armstrong is a large, gel-filled action figure that was first sold in 1976 by Kenner.
It looks like a short muscular man with blond hair wearing black trunks, but can be stretched from its normal size of about 15 inches (38 cm) to four to five feet (120 to 150 cm).
The doll is made of latex rubber filled with a proprietary gelled substance similar to corn syrup, which allows it to retain shape for a short time before shrinking to its original shape. Tears can be fixed with an adhesive bandage, according to an instruction booklet included with the box.
In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design.
In 2015, Hasbro gave the license for Stretch Armstrong to Character Options, which began releasing new products in 2016. In 2023, Character Options announced plans to expand the brand until 2024. The plans included launching the original toy under the name "The Original Stretch Armstrong" and creating a "Stretch" brand to create crossover products with brands such as Star Wars and Transformers.
In 2025, Basic Fun! acquired a license from Hasbro to manufacture and distribute products based on Stretch Armstrong and Vac-Man, including classic and reimagined versions of the characters, as well as partnering with other entertainment brands to launch new licensed products inspired by the Stretch Armstrong toy.
The Stretch Armstrong toy concept was created by Jesse D. Horowitz, the industrial designer for Kenner's R&D group. The idea was approved for development by the head of R&D, Jeep (James) Kuhn, vice president of Kenner.
The "stretch man" idea as it was called was pursued with two different bodies in mind. One was a sumo wrestler and the other was an All-American blond hunk. Horowitz sculpted the models himself instead of hiring a freelancer. The sumo man was too bulky and large, so the All-American body was cast by Kenner's model maker Richard Dobek, and the resultant resin model was taken to a latex doll manufacturer in New Jersey, where the first bodies were dipped.
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Stretch Armstrong
Stretch Armstrong is a large, gel-filled action figure that was first sold in 1976 by Kenner.
It looks like a short muscular man with blond hair wearing black trunks, but can be stretched from its normal size of about 15 inches (38 cm) to four to five feet (120 to 150 cm).
The doll is made of latex rubber filled with a proprietary gelled substance similar to corn syrup, which allows it to retain shape for a short time before shrinking to its original shape. Tears can be fixed with an adhesive bandage, according to an instruction booklet included with the box.
In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design.
In 2015, Hasbro gave the license for Stretch Armstrong to Character Options, which began releasing new products in 2016. In 2023, Character Options announced plans to expand the brand until 2024. The plans included launching the original toy under the name "The Original Stretch Armstrong" and creating a "Stretch" brand to create crossover products with brands such as Star Wars and Transformers.
In 2025, Basic Fun! acquired a license from Hasbro to manufacture and distribute products based on Stretch Armstrong and Vac-Man, including classic and reimagined versions of the characters, as well as partnering with other entertainment brands to launch new licensed products inspired by the Stretch Armstrong toy.
The Stretch Armstrong toy concept was created by Jesse D. Horowitz, the industrial designer for Kenner's R&D group. The idea was approved for development by the head of R&D, Jeep (James) Kuhn, vice president of Kenner.
The "stretch man" idea as it was called was pursued with two different bodies in mind. One was a sumo wrestler and the other was an All-American blond hunk. Horowitz sculpted the models himself instead of hiring a freelancer. The sumo man was too bulky and large, so the All-American body was cast by Kenner's model maker Richard Dobek, and the resultant resin model was taken to a latex doll manufacturer in New Jersey, where the first bodies were dipped.