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Versant
View on WikipediaKey Information
| 1909 | Independent Moving Pictures founded |
|---|---|
| 1912 | Universal Pictures is founded after IMP merged with smaller studios |
| 1926 | NBC is founded |
| 1928 | Walter Lantz Productions is established |
| 1943 | MCA Inc. establishes Revue Studios (later Universal Television) |
| 1963 | American Cable Systems is founded |
| 1964 | Universal Studios Hollywood opens |
| 1968 | American Cable Systems rebrands to Comcast |
| 1975 | Filmworks is founded |
| 1976 | Filmworks becomes Casablanca Record & Filmworks |
| 1980 | PolyGram renames Casablanca Record & Filmworks to PolyGram Pictures MCA Videocassette‚ Inc. (later Universal Pictures Home Entertainment) is established |
| 1983 | PolyGram Pictures closes |
| 1984 | Walter Lantz Productions' assets are sold to Universal Telemundo is founded |
| 1986 | General Electric re-purchases its former subsidiary RCA for $6.4 billion, including NBC and a stake in A&E |
| 1987 | PolyGram Movies is founded |
| 1989 | NBC relaunches Tempo Television as CNBC |
| 1990 | Universal Studios Florida opens PolyGram Movies is renamed PolyGram Filmed Entertainment Sky Television and British Satellite Broadcasting merge to form British Sky Broadcasting Universal Cartoon Studios (later Universal Animation Studios) is established |
| 1994 | DreamWorks Pictures and DreamWorks Animation are founded |
| 1995 | Seagram acquires Universal through its acquisition of MCA NBC and Microsoft replace America's Talking with MSNBC |
| 1998 | Seagram acquires PolyGram Filmed Entertainment Barry Diller purchases Universal's domestic television assets Universal Television is renamed Studios USA Television |
| 1999 | PolyGram Filmed Entertainment is folded into Universal Pictures PolyGram Video is renamed USA Home Entertainment Universal Studios Florida expands to become Universal Orlando Resort |
| 2000 | Seagram is sold to Vivendi and merged with StudioCanal to become Vivendi Universal Entertainment |
| 2001 | Grand opening of Universal Studios Japan Vivendi purchases Studios USA |
| 2002 | NBC acquires Telemundo and Bravo Studios USA assets are folded into Universal Focus Features is formed Comcast acquires AT&T Broadband for $44.5 billion |
| 2004 | GE and Vivendi merge NBC and Universal into NBCUniversal |
| 2005 | Comcast sets up a joint-venture with PBS, Sesame Workshop & HIT Entertainment to form PBS Kids Sprout Comcast & Time Warner Cable jointly acquire Adelphia Cable assets for $17.6 billion |
| 2007 | Illumination is founded |
| 2011 | Vivendi divests interest in NBCU; Comcast buys 51% of NBCU from GE, turning it into a limited liability company NBCUniversal Archives is founded |
| 2012 | NBCUniversal divests its A&E Networks minority stake |
| 2013 | Comcast buys GE's remaining 49% of NBCU Comcast/NBCU assumes full ownership of Sprout |
| 2015 | Amblin Partners is founded |
| 2016 | NBCU acquires DreamWorks Animation |
| 2017 | NBCU acquires a minority stake in Amblin Partners Sprout relaunches as Universal Kids |
| 2018 | Comcast acquires Sky from 21st Century Fox |
| 2020 | NBCU launches Peacock |
| 2024 | NBCU announces the split of its cable networks into Versant |
| 2025 | NBCUniversal announces the closure of Universal Kids Versant spins off from NBCUniversal by 2026 |
Versant Media Group Inc. is an upcoming American media company to be formed by Comcast through the spin-off of most of NBCUniversal's U.S. cable networks (including USA Network, MSNBC, Syfy, CNBC, and Golf Channel among others) and related digital properties.
Versant's headquarters will be located in Manhattan, with technical operations and master control for its networks being housed at CNBC's headquarters in Englewood Cliffs, New Jersey.[1]
History
[edit]On October 31, 2024, Comcast president Michael J. Cavanagh disclosed that the company was exploring a plan to spin-off NBCUniversal's cable networks as a new company. He explained that "like many of our peers in media, we're experiencing the effects of the transition of our video businesses and have been studying the best path forward for these assets", and that such a spin-off would "position them to take advantage of opportunities in the media landscape and create value for our shareholders."[2] Just under a month later on November 20, Comcast officially announced that it would spin off most of NBCUniversal's cable networks and selected digital properties into a new publicly traded company led by Mark Lazarus, then-chairman of the NBCUniversal Cable Entertainment Group.[3]
The company will consist of cable networks such as USA Network, MSNBC, CNBC, Golf Channel, and E! among others, as well as digital properties such as a 75% stake in Fandango Media (owner of the titular online movie ticket retailer and digital movie store, and film review aggregator Rotten Tomatoes), Golf Channel's digital operations (such as GolfNow), and SportsEngine (a technology platform for youth sports organizations, currently part of NBC Sports Digital). The aim of the spin-off is to separate these linear television networks and digital properties from NBCUniversal's flagship film (Universal Studios), television (NBC and Telemundo), streaming (Peacock), and theme park (Universal Destinations & Experiences) businesses, while providing them with the ability to make their own further investments and acquisitions.[3][4] Bravo will remain under NBCUniversal ownership, due to the network being a major provider of content to Peacock.[3] Universal Kids was also excluded and was eventually closed on March 6, 2025.[5]
Initially referred to under the interim name "SpinCo", on May 6, 2025, it was announced that the company would be known as Versant.[6] Lazarus explained that Versant will be treated as a holding company and "house of brands"; a larger focus will be placed upon its individual properties rather than Versant being a public-facing brand, and decisions on digital operations (such as streaming) will be left to each network.[6][7] He did not rule out investments into non-media properties that could compliment and be cross-promoted with Versant's networks, citing existing examples such as Golf Channel and GolfNow.[7][6]
Questions were raised over how the spin-off will impact the synergies between Versant and the legacy divisions being retained by NBCUniversal, such as whether they would still be able to leverage resources from the NBC News and NBC Sports divisions, or use the NBC name.[3][4][8][9] Under its new president Rebecca Kutler, MSNBC began expanding its newsgathering resources and Washington staff so it could operate with autonomy from NBC News.[10][11][12] Versant will lease space for CNBC and MSNBC's Washington, D.C. bureaus at NBC's existing facility on 400 North Capitol.[1] NBCUniversal will also provide advertising sales for Versant channels for two years after the completion of the spin-off.[13]
NBC Sports president Rick Cordella stated that the division would "fulfill every obligation" it has with networks that are part of the spin-off, suggesting they will still carry programming covered under current contracts (such as the Olympic Games and PGA Tour).[14][15][16] On the other hand, Lazarus stated that Versant was considering pursuing its own sports rights, with a focus on properties that "drive distribution, diversify ad sales and have a value".[17] In August 2025, NBCUniversal and Versant renewed their rights to United States Golf Association (USGA) championships from 2027 through 2032, with USA Network and Golf Channel continuing to serve as the cable television home of the events post-split. It is the first major media rights deal negotiated by Comcast to incorporate Versant.[18][19][20] In September 2025, the WNBA announced an 11-year media rights agreement with Versant, under which USA Network would air at least 50 regular season games per-season, as well as playoff games and WNBA Finals coverage in selected years; the deal effectively subsumes rights to the league that were originally awarded to NBCUniversal under its new NBA contract.[21][22]
On August 18, 2025, Versant announced that multiple rebrandings would occur to remove the overt use of NBC trademarks from its properties; MSNBC will be rebranded as "MS NOW" (a backronym of "My Source [for] News, Opinion, [and the] World"), CNBC and Golf Channel will introduce new logos without the NBC logo (CNBC was originally branded as the "Consumer News and Business Channel"), and a "USA Sports" brand will be reintroduced to encompass Golf Channel and sports broadcasts on USA Network.[23]
On September 18, 2025, it was announced that the company will be listed on the Nasdaq under the ticker symbol VSNT, which was once used by Versant Corporation, a similarly-named but unrelated software company.[24][25] In October 2025, both CNBC and MSNBC began the process of formally separating themselves from NBC News.[26][27]
Ownership
[edit]Shares in Versant will be distributed to Comcast shareholders and trade independently thereafter; it will have the same share structure as Comcast, with Brian L. Roberts and his family holding a 33% voting share.[3]
Assets
[edit]Versant will include the following assets:
- CNBC
- Fandango Media (75% with Warner Bros. Discovery)
- E!
- USA Sports
- Golf Channel
- GolfNow
- Revolution Golf
- Golf Channel
- MS NOW
- Oxygen
- SportsEngine
- Syfy
- USA Network
See also
[edit]References
[edit]- ^ a b Goldsmith, Jill (2025-02-28). "Comcast's Cable 'SpinCo' Is Scouting Space For New Manhattan Headquarters, "Closing In" On Name As Separation Takes Shape". Deadline. Retrieved 2025-03-04.
- ^ Hayes, Dade (31 October 2024). "Comcast Looking At Forming A New Stand-Alone Company For Its Cable Networks, President Mike Cavanagh Says". Deadline. Retrieved 20 November 2024.
- ^ a b c d e "Comcast to spin off MSNBC, CNBC and other cable channels". Los Angeles Times. 2024-11-20. Retrieved 2024-11-25.
- ^ a b Spangler, Todd (November 20, 2024). "Comcast Announces Spin-Off of Most Cable Networks Into New Company to 'Set These Businesses Up for Future Growth,' CEO Brian Roberts Says". Variety. Retrieved November 22, 2024.
- ^ "NBCUniversal is shutting down Universal Kids". Kidscreen. January 13, 2025.
- ^ a b c Weprin, Alex (2025-05-06). "Comcast's Cable TV Spinoff Now Has a Name: Versant". The Hollywood Reporter. Retrieved 2025-05-07.
- ^ a b Sherman, Alex (2025-05-06). "Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility". CNBC. Retrieved 2025-05-07.
- ^ "NBC owners to spin off Golf Channel. What's next for the network?". Golf. 2024-11-21. Retrieved 2024-11-25.
- ^ Weprin, Alex (2024-11-21). "All Bets Are Off for MSNBC, CNBC and Bravo: Behind the TV Spinoff That Will Shake Up Cable". The Hollywood Reporter. Retrieved 2024-11-25.
- ^ Johnson, Ted (February 24, 2025). "MSNBC Confirms Schedule Overhaul With Jen Psaki And 'The Weekend' Anchors Getting Primetime Slots; Joy Reid's Show Canceled". Deadline. Retrieved February 25, 2025.
- ^ Steinberg, Brian (February 23, 2025). "Joy Reid and Alex Wagner Axed From MSNBC Lineup in Major Network Shakeup". Variety. Retrieved February 23, 2025.
- ^ Johnson, Ted (2025-08-06). "NBC News Names Deputy D.C. Bureau Chief; MSNBC Makes Additional Washington Hires". Deadline. Retrieved 2025-08-13.
- ^ Hayes, Dade (2025-05-07). "NBCUniversal To Handle Sales For Comcast's Cable Spinoff Versant Under Two-Year Agreement". Deadline. Retrieved 2025-05-07.
- ^ Lerner, Drew (2024-11-20). "NBC Sports president on spinoff: 'We're going to fulfill every obligation'". Awful Announcing. Retrieved 2024-12-20.
- ^ Awful Announcing Staff. "NBC reveals NBA schedule highlights, new WNBA Finals agreement". awfulannouncing.com. Awful Announcing. Retrieved 23 July 2024.
- ^ Brendon Kleen. "Cable spinoffs Versant and Discovery Global are punishing sports fans most of all". awfulannouncing.com. Awful Announcing. Retrieved 6 September 2025.
- ^ Sherman, Alex (2025-05-08). "CNBC Sport: Versant CEO Mark Lazarus outlines his sports strategy". CNBC. Retrieved 2025-05-18.
- ^ "USGA strikes media rights deal with NBC and new company Versant through 2032". GolfDigest.com. Retrieved 2025-08-13.
- ^ "5 things to know from the USGA's new 6-year TV deal with NBC". Golf. 2025-08-12. Retrieved 2025-08-13.
- ^ Carpenter, Josh (2025-08-13). "USGA renews media deal with NBCU through 2032". Sports Business Journal. Retrieved 2025-08-13.
- ^ Porter, Rick (2025-09-30). "WNBA, Versant Sign 11-Year Rights Deal Ahead of NBCU Spinoff". The Hollywood Reporter. Retrieved 2025-10-03.
- ^ Golden, Jessica (2025-09-30). "Versant adds WNBA media deal to its growing sports portfolio". CNBC. Retrieved 2025-10-03.
- ^ Johnson, Ted (2025-08-18). "MSNBC To Change Name To MS NOW As Part Of Split With Comcast". Deadline. Retrieved 2025-08-18.
- ^ "Comcast spinoff Versant Media to trade on NASDAQ under ticker VSNT". CNBC. September 18, 2025.
- ^ Versant Object Technology (March 28, 1997). "Annual Report for the fiscal year ending December 31, 1996". Form 10-KSB. US Securities and Exchange Commission. Retrieved December 4, 2013.
- ^ Steinberg, Brian (September 17, 2025). "The Big MSNBC-NBC News Split Starts Oct. 6". Variety. Retrieved September 26, 2025.
- ^ "MSNBC Identifies Its Temporary Office Space Ahead of Versant Spin-Off". Adweek. June 3, 2025. Retrieved September 26, 2025.
External links
[edit]Versant
View on GrokipediaOverview
Purpose and Development Context
Versant is a suite of AI-powered computerized tests designed to evaluate spoken and other language skills among non-native speakers, providing objective measures of proficiency through automated scoring.[2] These tests leverage advanced speech recognition and natural language processing technologies to assess core psycholinguistic components, such as lexical access, syntactic encoding, and sentence mastery, ensuring reliable evaluation without human intervention.[3] The primary purpose of Versant is to gauge communicative competence in practical, real-world contexts, including business recruitment, employee development, educational placement, and professional mobility, where efficient screening of large candidate pools is essential.[4] Unlike traditional human-rated exams, which can be time-intensive and subjective, Versant emphasizes scalability and speed, delivering immediate results to facilitate high-volume assessments while maintaining high correlation with established proficiency standards like the Common European Framework of Reference (CEFR).[2] This focus on efficiency supports applications in global organizations, where rapid identification of language abilities aids in talent management and compliance with industry requirements.[4] Initially centered on English speaking proficiency to measure oral communication facility, Versant has evolved to encompass listening, reading, and writing skills across various test formats, broadening its utility for comprehensive language evaluation.[4] Developed over more than 25 years of research in automated language assessment, the platform draws on expertise from linguists and AI specialists to create context-independent probes of language performance, trained on vast datasets of expert-rated responses for accuracy and bias reduction.[2] A core feature is its concise administration, with test durations ranging from 15 to 50 minutes, enabling quick completion and instant scoring to meet demands for timely decision-making in screening processes.[4]Available Tests and Languages
As of 2025, Versant by Pearson offers a suite of automated language proficiency tests tailored for professional, educational, and specialized contexts, primarily focusing on English with support for additional languages in spoken assessments. The core tests include the English Speaking & Listening Test, which evaluates oral communication skills such as fluency, pronunciation, and comprehension in business-oriented scenarios using advanced AI scoring.[2] This test replaced the standalone English Speaking Test, which was discontinued at the end of 2024 to streamline offerings toward more integrated evaluations.[5] Complementing the oral focus, the English Reading & Writing Test assesses literacy skills through tasks involving sentence construction, reading comprehension, and written responses, typically lasting about 35 minutes and aligned with CEFR levels from A1 to C2.[6] For comprehensive evaluation, the full four-skills English Test—often administered as the Versant Professional English Test—measures speaking, listening, reading, and writing in workplace settings, with options for two difficulty levels to suit varying proficiency ranges.[7] Specialized variants address domain-specific needs, such as the Versant Aviation English Test, which is ICAO-compliant and emphasizes radiotelephony skills like readbacks, corrections, and aviation phraseology for pilots and air traffic controllers.[8] The Professional English Test variant extends the four-skills assessment to business communication, incorporating scenarios relevant to corporate training and recruitment.[9] Supported languages include English as the primary focus across all tests, with spoken language assessments available in Spanish, French, Dutch, and Arabic to accommodate diverse global workforces.[10] The 2025 introduction of the integrated English Speaking & Listening Test features enhanced AI capabilities for simulating real-time business interactions, providing results within minutes to support high-volume hiring.[2]History
Origins and Early Innovations
Versant traces its origins to the cable television assets of NBCUniversal, which were established and expanded over decades under Comcast Corporation following its 2011 acquisition of a 51% stake in NBCUniversal from General Electric, with full ownership achieved by 2013. Key networks like MSNBC (launched 1996 as a partnership between Microsoft and NBC), CNBC (1989), and USA Network (1980, originally as USA Network from Madison Square Garden) formed the core of what would become Versant's portfolio, innovating in 24-hour news, business reporting, and scripted entertainment amid the rise of cable TV in the 1980s and 1990s. The Golf Channel, acquired by NBCUniversal in 2012 for $550 million, and digital platforms like Fandango (purchased in 2009) and Rotten Tomatoes (acquired in 2016) represented early expansions into sports and interactive media, adapting to digital shifts with innovations in on-demand content and ticketing services. These assets pioneered hybrid models blending linear TV with online engagement, setting the stage for Versant's focus on versatile media delivery.[11]Formation and Key Milestones
The formation of Versant was announced by Comcast in November 2024 as a tax-free spin-off of most NBCUniversal cable networks and digital properties, aimed at unlocking value in a declining linear TV market while allowing Comcast to concentrate on broadband and streaming via Peacock.[12] The transaction, valued at approximately $20 billion, was structured to create an independent public company with a diverse portfolio generating $7 billion in annual revenue.[13] On May 6, 2025, the entity was officially named Versant, derived from "versatile" and "conversant," reflecting its adaptive strategy in news, sports, and entertainment.[12] Mark Lazarus, former Chairman of NBCUniversal Media Group, was appointed CEO, bringing experience from leading NBC Sports and Olympics coverage.[11] The spin-off, on track for completion by December 2025, excludes Peacock and broadcast assets, enabling Versant to prioritize digital enhancements, potential acquisitions, and shareholder returns without a proprietary streamer.[14] In July 2025, Versant announced its board of directors, including industry veterans to guide post-spin growth.[15] By November 2025, branding updates were revealed, such as unifying sports properties under "USA Sports" while retaining Golf Channel's name, signaling innovation in audience engagement as the company prepares for independence.[16] As of November 2025, Versant continues preparations for the spin-off, emphasizing its $7 billion revenue base and commitment to evolving media landscapes.[11]Test Design
Skills Assessed and Construct
The Versant tests are grounded in the theoretical construct of communicative language ability, which evaluates an individual's capacity to use language effectively in real-world contexts, integrating linguistic knowledge with interactive skills. This framework draws from established models of language proficiency, emphasizing the integration of grammar, vocabulary, fluency, pronunciation, and comprehension to assess practical communication rather than isolated linguistic elements. Scores are aligned with the Common European Framework of Reference for Languages (CEFR) levels from A1 to C2, providing a standardized measure of proficiency that supports benchmarking against global standards.[17][18] In the core Versant English Speaking and Listening Test, the primary skills assessed are speaking and listening, with speaking broken down into subcomponents such as sentence mastery (accurate syntax and grammar in forming complete sentences), vocabulary range (appropriate and varied word choice for context), fluency (maintaining a natural conversational pace with minimal hesitation), and pronunciation (adherence to English phonemic norms for intelligibility). Listening focuses on comprehension, including the ability to identify main ideas and specific details from spoken input at a typical conversational speed, often in everyday or workplace scenarios. These elements collectively measure the test-taker's ability to understand and respond appropriately in spoken interactions.[17] The Versant 4 Skills Essential Test extends this construct to include reading and writing, assessing integrated communication across all four modalities for more comprehensive evaluation. Reading evaluates the extraction and inference of meaning from written texts, while writing assesses the clear and logical presentation of ideas using varied sentence structures and vocabulary. Productive skills (speaking and writing) emphasize output that is intelligible and contextually appropriate, whereas receptive skills (listening and reading) target accurate processing of input. This holistic approach prioritizes workplace and task-based proficiency, such as simulating business role-plays or professional exchanges, to gauge readiness for practical language use in professional environments.[18] Versant's scoring model is holistic, deriving an overall ability score from weighted subskill performances to reflect integrated communicative competence rather than discrete knowledge. This emphasizes functional proficiency, where high scores indicate seamless application of skills in authentic settings, such as maintaining understandability in diverse interactions without undue reliance on rote memorization.[17][18]Format, Duration, and Task Types
Versant tests are delivered through automated platforms, typically via computer or mobile phone, where test-takers respond to audio prompts by speaking into a microphone, with the entire process being untimed for preparation but strictly timed for responses to ensure efficiency.[17] The duration varies by test variant, ranging from approximately 15 to 50 minutes; for instance, the core Versant by Pearson English Speaking and Listening Test lasts 17 minutes, while the Versant English Placement Test extends to about 50 minutes to cover additional skills.[17][19] The Versant by Pearson English Speaking and Listening Test, as of 2025, consists of six parts (A through F), each introduced with instructions and a sample item, followed by timed questions drawn from a large item bank to maintain security and variability.[17] These parts integrate speaking and listening tasks without adaptive difficulty adjustment, though response times are fixed to simulate real-world communication pressures.[17] Key task types across Versant tests emphasize oral production and comprehension, including repeating phrases for fluency assessment, constructing sentences from word sets for grammatical accuracy, providing short answers to comprehension questions, and engaging in narrative retelling or open responses for integrated speaking skills.[3] In the 2025 English Speaking and Listening Test specifically:- Part A (Short Answer Questions): Test-takers provide brief spoken responses to simple audio questions, focusing on vocabulary and basic listening comprehension (8 items, 15 seconds each).[17]
- Part B (Repeat): Candidates repeat spoken sentences of varying lengths to evaluate pronunciation, fluency, and sentence-level mastery (16 items, 15 seconds each).[17]
- Part C (Conversations): Responses to questions about short audio conversations test listening for main ideas and details (6 items, 8 seconds each).[17]
- Part D (Passages): Similar to Part C but based on longer audio passages, assessing deeper comprehension (6 items, 8 seconds each).[17]
- Part E (Retelling): Test-takers retell the content of an audio passage in their own words, integrating listening, fluency, and vocabulary (2 items, 30 seconds each).[17]
- Part F (Open Questions): Candidates give opinions on topics, producing spontaneous speech to demonstrate overall communication ability (2 items, 40 seconds each).[17]
