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Victory rolls
Victory rolls
Victory rolls
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Pin-up photo of Anne Gwynne wearing victory rolls (1944)

Victory rolls are a women's hairstyle that was popular throughout much of the 1940s, with a recent resurgence in popularity during the 21st century. The style is characterized by voluminous, sausage-shaped rolls of hair styled above the ears on the side of the head or on top of the head with an open curl facing forward. Victory rolls are closely associated with pin-up models and are achieved using various backcombing, rolling, pinning, and curling techniques.

The creator of the victory rolls is unknown, but several theories exist on the style's origins. The hairstyle has received a resurgence in popularity via themed parties, the swing dance scene, and fans of vintage reproduction.

History

[edit]

Victory rolls were most popular during 1940 to 1945, during World War II.[1] Some theories exist as to the style's name, the most commonly repeated of which are linked with World War II and the postwar movements. One theory associates victory rolls with the aerobatic maneuver of planes that would spin horizontally as a sign of victory or celebration, as the style was supposed to resemble the movements of the aircraft.[2] Another theory suggests the style was practical: women working in factories and war production plants adopted victory rolls to keep their hair neatly secured and away from dangerous machinery, while women in military service adopted the style to meet grooming regulations. This led to the notion that the hairstyle symbolized patriotism and support for the war effort, as women on the home front took on new roles.[citation needed] A 1941 article from an Australian newspaper offers yet another explanation, describing the style as inspired by the "V for Victory" campaign, noting: "A new hair style...is sweeping London at present. The hair do, called the 'Victory Roll,' with a smart upward movement, sweeps the hair from a centre parting into two inward rolls, beginning at the nape of the neck, and ending on either side of the forehead."[citation needed] A third theory links the name to the visual "V" shape created by the hairstyle itself.[3]

The style was popularized by film actresses such as Ingrid Bergman and Greta Garbo. Many women wore this style to frame their faces in a way that aligned with the beauty ideals of the era.[4] Victory rolls could be styled as a pair or as a single roll. After 1945, the popularity of the style declined as smoother hairstyles became fashionable.[1]

Victory rolls have experienced a resurgence in vintage-era theme parties and in the swing dance scene.[citation needed]

Style

[edit]

During the World War II era, there were many variants of large curls, so it was not a single hairstyle, but several. However, what they all had in common was a "V" (for victory) in the shape of the curls on the sides of the head and it could even be an inverted "V". Other styles included a "V" shape in the parting of the hair on the top of the head.[5] In fact, one popular theme during the era included three dots and dashes alongside the “V” which were on gloves, handkerchiefs, etc., and one variety of the hairstyle even included three small curls for the "dots" and one long curl for the "dash" while the bottom of the "V" began at the nape of the neck and continued on each side of the head, up to the temples.[6]

To achieve a victory roll women would use hair spray and various techniques such as backcombing, rolling, pinning, and curling so that rolls would either sit on the top of their head or frame their faces. Women with thinner faces could wear their hair in front of their ears so it would look wider.[7][8] Women with more disposable income would most likely go to the salon every day to get their hair done so they could achieve a shiny and slick look, whereas lower class women would have to do it themselves. Some women would also purchase wigs to avoid having to style their hair every day.[1]

Modern day victory rolls

[edit]

Victory rolls and the pin-up look have gained popularity as businesses are taking advantage of the vintage look. Additionally, artists in the modern world are trying to replicate or pay homage to a vintage fashion statement.

At least one beauty salon has used the old style in collabration with a photographer to create lingerie pin-ups.[9] In June 2016, Truss artistic director Paulo Persil paid homage to pin-up girls from the 1940s and '50s as he created an updated collection of the vintage style.[10]

See also

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Victory rolls

View on Grokipedia
from Grokipedia
Victory rolls constitute a distinctive women's featuring smooth, voluminous curls rolled upward and pinned at the crown or sides of the head, which emerged as a prominent style in the early amid . This retro look, often involving sausage-shaped rolls positioned above the ears or atop the head with an exposed curl at the forehead, enabled practical hair management for women entering the workforce, keeping strands secured away from machinery and faces during industrial labor. Popularized through Hollywood imagery, including portrayals by pin-up icons like in the 1941 film Moon Over Miami, the symbolized wartime resilience and femininity under rationing constraints on materials like metal pins and cosmetics. Its name likely evokes the "V for Victory" motif of Allied propaganda or the rolling maneuvers of , reflecting broader morale-boosting trends in fashion such as victory bobs and V-modes designed for functionality and patriotism. Though the precise originator remains undocumented, the style's endurance in vintage revivals underscores its association with cultural shifts toward empowered female aesthetics in response to mobilization.

Historical Development

Origins and Pre-WWII Precursors

The victory roll hairstyle, defined by its distinctive horizontal cylindrical rolls of hair at the crown or sides, emerged from styling techniques prevalent in the late , prior to its formal association with . Hairdressing periodicals of the era documented sausage-shaped rolls positioned above the ears, typically featuring an open curl directed forward, which employed to achieve volume and structure. These configurations prefigured the fuller, named victory rolls of the by utilizing similar methods of teasing hair for lift, smoothing the surface, and pinning into shape without reliance on modern tools like hot curlers. A specific example appears in the November 1938 issue of American Hairdresser magazine, which illustrated elongated curl forms styled through a section of , brushing it lightly for smoothness, and forming it into a flattened roll. Such techniques reflected the decade's shift from the severe and finger waves of the early toward softer, more voluminous arrangements suitable for medium-length , often seen in Hollywood-inspired evening looks that emphasized elegance and control. These pre-war precursors remained unnamed and less standardized, serving primarily aesthetic purposes amid the Great Depression-era focus on practicality and glamour , rather than the morale-boosting symbolism that later characterized victory rolls. , a core method for creating the rolls' signature puffiness, was already a standard practice for adding height and texture to otherwise sleek styles, as evidenced in period tutorials and salon guides. By the eve of WWII in 1939, these elements had evolved into versatile updos adaptable for wartime , laying the technical foundation for the style's rapid popularization.

WWII-Era Emergence and Peak Popularity

The victory rolls hairstyle emerged in the early 1940s as escalated, coinciding with millions of women entering the industrial workforce to support the . First prominently featured by actress in the 1941 film Moon Over Miami, the style involved sectioning and rolling hair horizontally above the ears to form cylindrical shapes, providing a neat appearance that kept strands secured and out of the way during manual labor. This practical adaptation addressed safety concerns in factories, where loose hair posed risks near machinery, and reflected broader shifts in women's grooming to align with wartime efficiency. Peak popularity spanned 1940 to 1945, particularly in the United States, where the became a staple among working women and was promoted in media as both functional and patriotic. The rolls' distinctive "V" evoked the Allied victory sign and fighter plane maneuvers, enhancing its symbolic appeal amid and mobilization campaigns. By 1942, variations like double victory rolls gained traction, as documented in fashion periodicals and photographs of ""-inspired workers, with adoption rates high due to its compatibility with headscarves and turbans mandated in some industrial settings. Surveys from the era, such as those in , indicated that over 70% of employed women preferred rolled styles for their durability under long shifts, underscoring the 's dominance in everyday wartime fashion. In Britain and other Allied nations, similar trends emerged by 1941, driven by parallel labor demands and blackout regulations that favored compact, visible styles, though American influences via Hollywood disseminated the look transatlantically. The style's zenith aligned with peak female employment—reaching 19 million U.S. women by 1944—before gradual shifts toward softer curls signaled its transition from necessity to .

Postwar Decline and Obsolescence

Following , which ended in September 1945, the victory roll hairstyle experienced a swift decline in mainstream popularity, as postwar fashion emphasized smoother, less structured silhouettes over the voluminous, upward-rolled curls associated with wartime and practicality. The style, which had peaked between 1940 and 1945 for its utility in keeping hair secured away from factory machinery and its symbolic nod to aerial maneuvers, lost relevance as lifted and beauty ideals shifted toward softer, more fluid forms requiring minimal pinning and maintenance. By the late 1940s, emerging trends like the cut and loose shoulder-length waves, influenced by Christian Dior's "New Look" introduced in 1947, favored a youthful, romantic aesthetic that contrasted with the rigid geometry of victory rolls. These newer styles aligned with growing and Hollywood icons such as , whose shorter, streamlined hair in films like (1953) exemplified the transition away from elaborate wartime updos toward simpler, everyday elegance. The rolls' high-maintenance nature—often involving hours of curling irons, bobby pins, and setting lotions—further contributed to their obsolescence amid busier suburban lifestyles and the rise of quick-styling tools like early hair dryers. Into the 1950s, victory rolls were largely relegated to niche subcultures or nostalgic revivals, supplanted by ponytails, poodle cuts, and bouffants that echoed fullness but without the forward-rolling structure tied to morale-boosting symbolism. Fashion magazines and beauty advisors promoted these alternatives as modern and versatile, reflecting a broader cultural pivot from wartime resilience to peacetime femininity, rendering the victory roll effectively obsolete by the decade's midpoint.

Styling Characteristics and Techniques

Defining Features

Victory rolls feature cylindrical sections of curled hair, often described as sausage-shaped, formed by wrapping combed-out pin curls horizontally or vertically away from the face and securing them with pins to create smooth, prominent rolls typically positioned above the ears or across the forehead. These rolls produce a structured, voluminous silhouette that contrasts with the sleeker, gathered hair at the crown and nape, emphasizing a polished and contained appearance suitable for wartime practicality. The hairstyle's defining shine and smoothness derive from setting agents like lotions or gels applied before curling, with the rolls often arranged in pairs on either side of the part to frame the face symmetrically, evoking the V-for-victory motif through their upward or backward orientation. Unlike softer waves, the rolls maintain a rigid, tubular form without loose ends, prioritizing neatness over volume at the roots while adhering to regulations limiting hair length below the collar for women in uniform or factory roles.

Step-by-Step Creation Methods

Victory rolls are formed by teasing sections of hair at the crown for volume, then rolling and pinning them to create smooth, cylindrical shapes positioned above the ears. The process relies on basic tools such as a , , and bobby pins, which were commonly available during the . Setting lotions or pomades could be applied to maintain hold, reflecting wartime constraints that favored minimal product use. To achieve the style:
  1. Begin by parting the on one side, following the natural hairline to create typical of the .
  2. Section off the from the part line ending just above the ; this section smooth and backcomb (tease) it vigorously at the roots to build volume.
  3. Gather the teased section, loop the ends around the thumb, and wind the into a tight roll directed toward the , smoothing the exterior as it forms a cylindrical shape.
  4. Secure the base of the roll flat against the using several bobby pins inserted horizontally to hide them and ensure stability.
  5. Repeat the process on the opposite side, adjusting the part above the ear to mirror or complement the first roll, maintaining balance.
  6. Gently smooth the rolls with a fine-tooth , pinning any loose strands, and style the remaining by brushing it out or forming pin curls for added wave.
This method emphasizes manual rolling and pinning over heat styling, aligning with 1940s practices where hot irons were used sparingly due to resource limitations, though some variations incorporated pre-set curls for texture. Practice is essential, as the rolls require tension to hold without slipping, particularly on finer types.

Variations and Adaptations

During the , victory rolls manifested in multiple configurations to suit different face shapes, hair lengths, and practical needs, such as top reverse rolls positioned above the for a lifted effect, side reverse rolls sweeping hair laterally from the temples, and double rolls incorporating full-wave reverse formations on both sides of the parting. Forward-facing variations, including side forward rolls and top full-wave forward rolls, directed the curls toward the face, often built on pin curls or waves for added volume. Back or V-shaped rolls, emphasizing vertical or angular formations at the rear, proved adaptable for women in uniforms or labor-intensive roles, as noted in salon advertisements promoting their compatibility with structured attire. Techniques for these variations typically involved sectioning , backcombing the underside for grip, rolling over fingers or a , and securing with pins, with wartime favoring manual methods over heated tools. By 1947, postwar innovations included continuous roll hairpieces as prefabricated accessories, allowing for quicker assembly on shorter or thinner . In contemporary contexts, victory rolls have been scaled down for via petite or side placements reinforced by strong-hold sprays and pins, while braided integrations—such as wrapping plaits around roll bases—add texture for curly or medium-length tresses. Half-up styles leave lower sections loose in waves, side-swept asymmetries favor one-sided rolls for events, and double rolls pair with ponytails or buns accented by ribbons, blending structure with modern casual or formal versatility. enthusiasts adapt them using updated cuts like the middy plus with fluffy bangs, often employing curling irons for efficiency over traditional pin curls. These evolutions prioritize personalization across hair types, diverging from wartime while preserving the rolled silhouette's emblematic form.

Cultural and Social Context

Wartime Functionality and Symbolism

During , victory rolls served practical functions for women entering the workforce, particularly in factories and defense industries, by securing neatly away from machinery, lubricants, and metal dust while complying with regulations requiring hair above the collar. These updos allowed rolls to remain visible when hair was pinned under scarves or turbans for safety, facilitating efficient styling amid long work hours. Rationing of from onward limited shampoo access, leading women to wash hair infrequently with substitutes like washing powder or ; victory rolls concealed greasy roots effectively, reducing the need for daily and conserving scarce hairpins and styling products made from rationed metals. Symbolically, victory rolls embodied the "V " campaign popularized in 1941, with V-shaped partings and rolls evoking fighter pilots' post-mission maneuvers or signals for "V," intended to boost morale on the and among troops by signaling and resilience. and media promotions framed such grooming as a patriotic , maintaining and dignity to counter wartime hardships and affirm a society worth defending against ideologies decrying .

Influence in Media, Fashion, and Propaganda

![Anne Gwynne exemplifying victory rolls in 1940s media][float-right] Victory rolls permeated American media during , particularly through Hollywood films and pin-up imagery that depicted working women and entertainers maintaining polished appearances amid wartime demands. Actresses like , whose 1940s pin-up posters featuring rolled hairstyles boosted soldier morale, and , seen in films such as Gilda (1946) with similar updos, popularized the style as emblematic of resilient femininity. These portrayals in over 200 feature films released between 1941 and 1945 reinforced victory rolls as a versatile look suitable for both factory floors and silver screens, influencing public adoption by associating it with starlet allure. In fashion, victory rolls evolved as a resourceful response to material shortages, utilizing minimal products like bobby pins—rationed but prioritized for civilian use—to create structured, face-framing curls that complemented padded-shoulder dresses and A-line skirts of the era. Magazines such as and Vogue from 1942 onward featured tutorials and endorsements, positioning the hairstyle as an accessible luxury that conserved fabric and cosmetics while projecting confidence; by 1943, it had become a defining element of the "V-line" in collections from designers like . This integration extended to and snood accessories, adapting the rolls for diverse professional and social contexts without requiring frequent salon visits. As a propaganda tool, symbolized Allied resolve, appearing in government-backed advertisements and newsreels that urged women to embody the "V for Victory" ethos through grooming; the Office of War Information promoted such styles in 1942 campaigns to sustain domestic productivity and morale, framing neat updos as patriotic acts akin to bond drives. Publications tied the rolls to broader "V-mode" trends, including victory bobs, with headlines in Women's Home Companion (1941–1944) linking them to military triumphs, though critics later noted the emphasis overlooked practical hazards like machinery entanglement in war industries. This narrative, disseminated via over 200 million posters and pamphlets, amplified the hairstyle's cultural weight beyond aesthetics into a subtle instrument of ideological reinforcement.

Reception Among Women and Society

Victory rolls gained widespread popularity among women during , particularly from 1940 to 1945, due to their practicality for wartime labor. Women in factories and military services, such as Britain's (ATS) and (WAAF), adopted the style to keep hair secured above collars and away from machinery, mitigating safety risks in industrial settings. Resource shortages, including rationed shampoo and water, prompted innovations like using as supportive headbands for the rolls. The hairstyle's reception extended beyond utility to embody patriotism and morale, aligning with the "V for Victory" campaign evident in British publications by August 1941. It symbolized feminine resilience amid societal shifts, with everyday women pairing rolls with headscarves for work while leaving them visible for style. Hollywood stars like , featured in the 1941 film Moon Over Miami, popularized the look, bridging civilian and celebrity adoption. In broader society, victory rolls were viewed as a tool reinforcing wartime unity and neatness, appearing in posters and salon advertisements that emphasized contained styles for uniforms. This positive reception highlighted the hairstyle's role in maintaining glamour and national spirit, though its labor-intensive nature limited universal adoption amid daily hardships. Memoirs from servicewomen confirm its prevalence as both functional and morale-boosting.

Revivals and Contemporary Relevance

Mid-to-Late 20th Century Resurgences

Following the end of in 1945, victory rolls experienced a sharp decline in mainstream popularity as postwar fashion emphasized softer, longer hairstyles with gentle waves and curls, reflecting a shift toward and abundance after wartime . By the late , the style persisted only in limited references, such as a 1947 advertisement from a and hair switch company that listed victory rolls alongside chignons and braids as options for hairpieces, indicating niche recognition rather than broad adoption. In the , victory rolls did not transition into dominant trends, which favored voluminous pompadours, beehives, and ponytails suited to medium-to-long hair lengths; claims of their continued popularity in this decade appear overstated and conflict with period-specific analyses of evolution. Instead, the style occasionally surfaced in retro-inspired contexts or as a holdover for older women or specific professional settings, but lacked the wartime cultural imperative that had driven its original prominence. Limited resurgences occurred in subcultural scenes during the and , particularly amid the revival that emerged in the UK around 1976 with bands like The Polecats and spread to the , where enthusiasts revived 1940s-1950s aesthetics including pin-up elements like victory rolls for authenticity in performances and social events. These appearances remained confined to niche music and circles, such as neo-rockabilly communities, without penetrating broader society, as dominant trends favored feathered layers in the and big, permed styles in the .

21st-Century Adaptations and Usage

In the , victory rolls have experienced periodic revivals in and media, often as a nod to 1940s pin-up aesthetics adapted for contemporary events and red carpets. Designers and stylists incorporate the style with modern modifications, such as asymmetrical rolls, added texture for volume, or integration with braided elements to suit diverse hair types including natural textures. These adaptations emphasize practicality, using tools like for root lift and pinning techniques that accommodate shorter or curly hair lengths, making the hairstyle accessible beyond its original wartime constraints. Celebrity endorsements have propelled its visibility, particularly at high-profile gatherings. At the 2025 , multiple attendees featured variations: sported full retro victory rolls complementing her gown, while opted for braided rolls, and subtler versions appeared on , , , and . Earlier examples include , , and integrating the style into their signature looks during the , often for performances or themed appearances evoking vintage glamour. showcased a polished victory roll at a 2025 event, highlighting its enduring appeal for sophisticated, era-inspired elegance. Beyond red carpets, victory rolls appear in salon services and tutorials targeting holidays, weddings, or casual outings, with stylists recommending them for their versatility in creating a "polished yet playful" finish. In media, the influences pin-up revivals in films, music videos, and social platforms, where influencers demonstrate simplified versions using heat tools or flexi-rods for everyday wear. This usage reflects a broader trend of blending historical styles with current preferences for volume and structure, though it remains niche compared to minimalist modern cuts.

References

  1. https://vintagehairstyling.com/bobbypinblog/2022/03/history-of-the-victory-roll-hairstyles.html
  2. https://hair-and-makeup-artist.com/womens-1940s-hairstyles/
  3. https://vintagehairstyling.com/bobbypinblog/2022/03/victory-bobs-and-v-modes-wwii-hairstyles-named-for-morale.html
  4. https://hji.co.uk/victory-rolls-through-the-years-the-1940s-style-that-lives-on
  5. https://glamourdaze.com/2023/03/vintage-hair-styling-techniques.html
  6. https://iconicandbeautiful.com/blog/the-history-of-victory-rolls-and-why-you-should-have-them/
  7. https://vintagedancer.com/1940s/1940s-hairstyles-history-womens-hairstyles/
  8. https://glamourdaze.com/history-of-womens-fashion/1940-to-1949
  9. https://www.cosmopolitan.com/uk/beauty-hair/hair/a68014399/victory-roll-hairstyle/
  10. https://vintagedancer.com/1950s/1950s-hairstyles/
  11. https://vintagehairstyling.com/bobbypinblog/2022/02/love-vintage-hair-comparing-decade-of-1930s-hairstyles-vs-1940s-hairstyles-vs-1950s-hairstyles.html
  12. https://www2.arpel.org/virtual-library/u30963/244288/1940s__hairstyles__vintage__living_series.pdf
  13. https://glamourdaze.com/2020/02/how-to-do-victory-rolls-1940s-pin-up-hairstyles.html
  14. https://iconicandbeautiful.com/blog/how-to-do-a-vintage-victory-rolls-hairstyle/
  15. https://glamourdaze.com/2019/04/victory-rolls-vintage-hairstyles-tutorials.html
  16. https://www.stylecraze.com/articles/how-to-do-victory-rolls/
  17. https://weheartvintage.co/2014/02/04/beauty-solutions-of-the-1940s-wartime-workarounds/
  18. https://warhawkairmuseum.org/blog/the-patriotism-of-beauty-grooming-fashion-during-wwii/
  19. https://www.huffpost.com/entry/victory-rolls-hairstyles-celebrities_n_56684850e4b0f290e5214f1d
  20. https://glamourdaze.com/2019/02/1940s-hairstyles-for-face-shapes-famous-actresses.html
  21. https://glamourdaze.com/1940s-hairstyles/page/5
  22. https://www.nationalww2museum.org/war/articles/v-victory-sign-resistance
  23. https://www.rush.co.uk/blog/1940s-hairstyles/77123
  24. https://www.whowhatwear.com/beauty/hair/victory-rolls-celebrity-hair-trend-met-gala-2025
  25. https://www.revlonprofessional.com/blog/revolutionary-hairstyles-modern-takes-on-classic-looks/
  26. https://www.americansalon.com/styling/get-look-gigi-hadids-met-gala-victory-rolls
  27. https://www.popsugar.com/beauty/victory-roll-how-36139385
  28. https://uk.style.yahoo.com/1940s-retro-hairstyle-back-bobs-150200320.html
  29. https://purespadirect.com/blogs/pure-spa-direct-blog/classic-meets-contemporary-incorporating-vintage-hair-trends-in-today-s-salons?srsltid=AfmBOop3ghGGmwaSyvEEFUQcflS5Jrt04-3DUJHw06RfsLnT9zGn_tlV
  30. https://www.hji.co.uk/victory-rolls-through-the-years-the-1940s-style-that-lives-on
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