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WDAM-TV
WDAM-TV
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WDAM-TV (channel 7) is a television station licensed to Laurel, Mississippi, United States, serving the Hattiesburg area as an affiliate of NBC and ABC. It is owned by Gray Media alongside low-power Telemundo affiliate WLHA-LD (channel 18). The two stations share studios on US 11 in unincorporated Moselle in southern Jones County, where WDAM-TV's transmitter is also located.

Key Information

History

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WDAM-TV, named for the initials of the original owner David A. Matison, signed on June 8, 1956, airing an analog signal on VHF channel 9, then allocated to Hattiesburg. The station was the first to broadcast in southern Mississippi.[2] At that time it carried both NBC and ABC. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[3] Meanwhile, in 1957, the Laurel Television Company won its bid for a new station on channel 7, which took the call letters WTLM. The company was owned by William S. Smylie, the mayor of Meridian, and had been able to secure the permit when Meridian's silent UHF station, WCOC-TV, dropped its proposal to move channel 7 from Laurel to Pachuta for its use.[4]

The Lion Television Corporation, which was the licensee of WDAM-TV, became majority-owned by New Orleans station WDSU-TV in 1956; WDAM already received all of its network programs from that station via microwave link.[5] WDSU also owned a controlling stake in the Modern Broadcasting Company, which owned WAFB-TV, a struggling UHF station in Baton Rouge. In October 1957, Lion proposed to the FCC that channel 9 be moved from Hattiesburg to Baton Rouge for WAFB-TV's use, with WDAM-TV reaching an agreement to take over the channel 7 Laurel allocation;[6] in the application, the company noted that it felt that the market could only sustain one commercial television station.[7] The FCC initially turned down the application in May 1958,[8] but it ultimately permitted the change in 1959, provided that the Baton Rouge station compete with other applicants for use of channel 9.[9] On September 3, 1959, WDAM-TV moved to channel 7 at Laurel, leaving the Pine Belt with one VHF station.[10] Coinciding with the move, Smylie's group—having held the chapter 7 construction permit the whole time—became the South Mississippi Television Company and bought the physical plant, taking operational control of the station.[11]

In 1962, WDAM dropped its secondary ABC affiliation to become a sole NBC affiliate. In 1967, WDAM-TV purchased WCFT-TV of Tuscaloosa, Alabama.[12] license holding changed its name to Service Broadcasters, Inc. In 1978, Beam Broadcasters purchased the stations from Service Broadcasters; it ultimately owned three stations before almost being foreclosed on in 1989 to satisfy $45 million of debt that Beam owed Chase Bank;[13] the company went into bankruptcy, emerged as Beacon Communications Corporation, and sold WDAM to Federal Broadcasting in 1990. The station was acquired by current owner Raycom Media in 1997. However, Raycom owned WHLT at the time and had to sell it to Media General in order to comply with Federal Communications Commission (FCC) duopoly rules. In 2008, the station added a new position, web manager, and updated its website to conform to modern standards. That same year, the station launched "wdamtogo.com", a site designed for internet-capable mobile devices. In 2010, the station launched news and weather smart phone applications along with a photo and video sharing service called "Send It to Seven". In 2011, the station launched a secondary set of websites for each community of over 20,000 people in the station's viewing area called "WDAM Neighborhoods"; those sites were retired in early 2014. In early 2012, WDAM launched tablet applications.

Over the years, WDAM has been home to personnel who achieved fame either locally or nationally. Bobby Smith worked at the station since a week after it signed on until 2011. Weathercaster Jim Gibbon was a staple of WDAM's weekday morning and noon shows for 43 years until his retirement in March 2007. He died nearly two months later on April 25. Sports Director Mitchell Williams retired in 2011 after 27 years at the station. In January 2012, William "Dubbie" White retired after 45 years with the station. Jim Cameron retired in 2013 after 22 years as general manager. Randy Swan, formerly news director for 24 years, and news anchor was with the station for over three decades leaving for only a brief period when he served in the same position with WABG-TV in the GreenwoodGreenville, Mississippi market. Swan's father, Jimmy Swan, was a well known radio personality and country/bluegrass singer/bandleader during the late 1950s and 1960s who also ran for Governor of Mississippi. Randy Swan retired in 2015 and his last day on air was February 27, 2015. Miranda Beard was with the station nearly three decades. Her last day on air was February 25, 2016. Current Good Morning America co-host Robin Roberts was a sports anchor at WDAM in the early 1980s, and her sister Sally-Ann Roberts worked there every other weekend until she was recruited by New Orleans station WWL-TV.[14]

In 2001, the station signed on its digital signal on UHF channel 28. WDAM signed off its analog signal on June 12, 2009, and began broadcasting exclusively in digital. With the digital television transition, the station added two new channels to its lineup on 7.2 and 7.3. On January 28, 2010, WDAM moved from UHF channel 28 to the pre-digital allotment on VHF channel 7. An early field test showed a dramatically improved signal in areas that were lost after the original digital transition.

On May 30, 2012, Raycom Media and ABC jointly announced that WDAM had entered into a long-term affiliation agreement. This resulted in WDAM-DT2 dropping This TV in favor of ABC on June 11. Prior to the change, ABC had not been seen locally in the Hattiesburg–Laurel market since 1962 after the main WDAM channel dropped its secondary arrangement with the network. After that, WLOX in Biloxi began serving as the Pine Belt's default affiliate and would subsequently become a sister outlet to WDAM in 2006.[15][16]

By March 2020, the over-the-air feed of WDAM-DT2 was upgraded into 720p HD; it had been airing in the 4:3 standard definition picture format, before then.[17]

Sale to Gray Television

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On June 25, 2018, Atlanta-based Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including WDAM-TV), and Gray's 93 television stations) under the former's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – resulted in WDAM-TV gaining new sister stations in nearby markets, including CBS/ABC affiliate KNOE-TV in Monroe, Louisiana and ABC affiliate WTOK-TV in Meridian. The combined company is now in every Mississippi market except for Greenville and Columbus–Tupelo as a result.[18][19][20][21] The sale was approved on December 20,[22] and was completed on January 2, 2019.[23] In mid-2021, Gray launched a low-powered repeater, WLHA-LD on UHF channel 18, which currently has three blank subchannels (18.1, 18.2, 18.3) with forthcoming programming and a repeater of WDAM's main channel on 18.4, remapped to channel 7.10. On April 13, 2023, WDAM announced that WLHA has picked up the Telemundo affiliation for the Pine Belt area.[24]

Programming

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WDAM carried Star Trek: Voyager during the 1995–1996 season, airing the UPN program at 6 p.m. on Saturdays.[25]

On December 30, 2023, WDAM-TV parent company Gray Television announced it had reached an agreement with the New Orleans Pelicans to air 10 games on the station during the 2023–24 season.[26]

On September 17, 2024, Gray and the Pelicans announced a broader deal to form the Gulf Coast Sports & Entertainment Network, which will broadcast nearly all 2024–25 Pelicans games on Gray's stations in the Gulf South, including WDAM-TV.[27]

Newscasts

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Since WDAM is the only local television station to offer the most newscasts, it has traditionally been a ratings powerhouse. As a semi-satellite of Jackson's WJTV, rival CBS affiliate WHLT provides local coverage. WHLT airs a 30-minute local newscast weeknights at 10 p.m. In addition, the only other newscast simulcasted on WHLT is WJTV's weekday morning show. WLOX in Biloxi, also owned by Gray Television, shares resources with WDAM.

With the addition of ABC network programming on WDAM-DT2, simulcasts of some local newscasts from the main channel are included on its schedule. More specifically, this includes the entire weekday morning show as well as weeknight broadcasts at 5 and 10. An exclusive newscast airs weeknights at 6:30 on WDAM-DT2. Weekend simulcasts include Saturdays at 6 p.m. and both nights at 10. With the simulcasts, however, there can be delays and/or preemptions on one programming service due to network obligations. WDAM's half-hour early afternoon newscast at noon and weeknight 6 p.m. newscast are not seen on the second subchannel.

On September 10, 2012, WDAM became the first television station in the Pine Belt to broadcasts its newscasts in high definition. This included a new set and weather center, along with HD versions of its graphics.

Notable former on-air staff

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Subchannels

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The station's signal is multiplexed:

Subchannels of WDAM-TV[28]
Channel Res. Aspect Short name Programming
7.1 1080i 16:9 WDAM DT NBC
7.2 720p ABC ABC
7.3 480i 4:3 Bounce Bounce TV
7.4 16:9 TruCrim True Crime Network
7.5 GCSEN Gulf Coast Sports & Entertainment Network
7.6 Grit Grit

References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
WDAM-TV, branded as WDAM 7, is a dual-affiliate television station licensed to , , serving the Hattiesburg–Laurel designated market area (DMA) as the primary affiliate and secondary ABC affiliate for the Pine Belt region. Owned by Gray Television through its subsidiary Gray Television Licensee, LLC, the station broadcasts on virtual and VHF digital channel 7 from studios located on in the community of , , with its transmitter collocated in , in rural southern Jones . Its main programming includes , , and under the WDAM 7 News banner, supplemented by network shows on subchannel 7.1, ABC on 7.2, on 7.3, and additional multicast networks like on 7.4. The station signed on June 9, 1956, as the first commercial television outlet in southern , initially operating on VHF channel 9 from studios in Hattiesburg and owned by South Mississippi Broadcasting, Inc., with call letters derived from founder David A. Madison's initials. It launched with affiliations to both and ABC, providing primary coverage to the Hattiesburg–Laurel area. On September 3, 1959, WDAM-TV relocated to channel 7 after the FCC reallocated channel 9 to , reversing the station's market designation to Laurel–Hattiesburg while maintaining its dual-city focus. By 1962, it transitioned to a full-time affiliation, with ABC programming reduced to secondary status until the digital era, when ABC returned as a subchannel offering in the . Ownership has changed hands multiple times, reflecting consolidation in the broadcasting industry: acquired by Service Broadcasters, Inc. (which also owned WCFT in Tuscaloosa, Alabama) in 1967, Beam Communications on January 1, 1978, Beacon Communications on June 7, 1989, Federal Broadcasting on August 20, 1990, and Raycom Media on March 31, 1997. Raycom Media, which grew to operate 53 stations by the early 2000s, was fully acquired by Gray Television in a $3.6 billion transaction completed on January 2, 2019, making Gray the third-largest station group owner in the U.S. with coverage in 113 markets. Today, WDAM-TV delivers 24/7 local content via over-the-air, cable, satellite, its wdam.com website, and the WDAM Local News mobile app, with a strong emphasis on severe weather coverage for the hurricane-prone Pine Belt.

History

Launch and Early Operations

WDAM-TV signed on the air for the first time on June 9, 1956, as the inaugural television station in southern Mississippi, broadcasting an analog signal on VHF channel 9 from studios in Hattiesburg. The station was founded by David A. Madison, with its call letters derived directly from his initials, and it was initially licensed to Lion Television Corporation, which became majority-owned by New Orleans' WDSU-TV later that year; WDAM received network feeds via microwave from WDSU. As the sole VHF outlet in the Pine Belt region, WDAM-TV quickly established itself as a vital broadcaster for Hattiesburg, Laurel, and surrounding rural communities, filling a gap in local access to television programming. From its debut, WDAM-TV operated as a primary affiliate of , supplemented by a secondary affiliation with ABC. Early programming emphasized a blend of NBC-supplied national content, such as popular shows and news, with limited local productions tailored to the interests of south viewers, including community events and regional news segments. The station's transmitter was located to serve the dual-city Hattiesburg–Laurel market. This setup allowed WDAM-TV to serve as a pioneering media hub, delivering essential entertainment and information to an underserved audience during the medium's expansion in the rural South. In its formative years through the late , WDAM-TV focused on building viewership by maintaining reliable operations and adapting to technical demands, such as the 1959 shift from channel 9 to channel 7 to better align with FCC allocations for the Laurel-Hattiesburg market. Local content remained a cornerstone, fostering while the station navigated the challenges of early broadcast in a region with limited competition. By the early , these efforts solidified WDAM-TV's role as a foundational in southern Mississippi's media landscape.

Affiliation and Channel Changes

In September 1959, following (FCC) approval, WDAM-TV relocated its analog broadcast from VHF channel 9 to channel 7 to prevent interference with WAFB-TV, which had shifted to channel 9 in , thereby securing a dedicated VHF allocation for the Laurel-Hattiesburg market. This adjustment, prompted by the reallocation of channel 9 southward, enhanced the station's stability in the VHF band, which offered superior propagation characteristics over UHF for over-the-air reception in rural areas of the Pine Belt region spanning south and parts of . Initially operating as a primary affiliate with secondary ABC programming upon its 1956 launch on channel 9, WDAM-TV dropped its secondary ABC affiliation in 1962 to become a full-time affiliate, reflecting a common mid-century trend among smaller-market stations to streamline operations amid growing network exclusivity demands. This shift allowed undivided resources for content but left local ABC viewers reliant on distant signals from New Orleans or Mobile until capabilities emerged. In June 2012, WDAM-TV reinstated ABC programming on 7.2, providing a local over-the-air option for the first time in decades and addressing long-standing gaps in network access for Pine Belt households previously limited to out-of-market imports. WDAM-TV completed its full-power transition to on June 12, 2009, the national deadline, ceasing analog operations and commencing digital transmissions on UHF channel 28 while retaining 7 for continuity. On January 28, 2010, the station optimized its by relocating from UHF channel 28 to VHF channel 7, expanding coverage footprint across the Pine Belt. On September 10, 2012, coinciding with the ABC subchannel launch, WDAM-TV introduced its first high-definition newscasts, upgrading production facilities to deliver enhanced visual quality that improved viewer engagement in weather, news, and local events. These modifications collectively bolstered WDAM-TV's service to the Pine Belt, a 7,000-square-mile area encompassing 12 counties, by leveraging VHF and optimized signals for broader, more reliable reception—reaching up to 75 kW —and enabling multicasting for dual-network delivery without sacrificing primary programming. The digital era's subchannels and HD capabilities, in particular, mitigated historical signal limitations in forested terrain, ensuring comprehensive network access for over 300,000 potential viewers in an underserved rural market.

Ownership Transitions

WDAM-TV was founded on June 9, 1956, by David A. Madison, a local businessman whose initials inspired the station's call letters. The initial licensee was Lion Television Corporation, which became majority-owned by WDSU-TV later in 1956. In September 1959, the station was sold to South Mississippi Broadcasting, Inc., marking the beginning of a period of local ownership that lasted nearly four decades. During this local phase, ownership underwent several transitions among regional entities. In 1967, South Mississippi Broadcasting acquired WCFT-TV and reorganized as Service Broadcasters, Inc. On January 1, 1978, the station was purchased by Beam Communications from Service Broadcasters. Beam renamed itself Beacon Communications on June 7, 1989, and sold WDAM-TV to Federal Broadcasting Company on August 20, 1990. Federal Broadcasting held the station until March 31, 1997, when Raycom Media, Inc., acquired it for an undisclosed amount, integrating WDAM into its growing portfolio of 53 television stations across the United States. Raycom's ownership emphasized regional media synergies, but this era ended with the announcement on June 25, 2018, of a $3.65 billion merger between Raycom and Gray Television, Inc. The deal, which included WDAM-TV among Raycom's assets, was completed on January 2, 2019, making Gray the current owner. Under Gray, the station has benefited from operational efficiencies shared with sister properties in , such as in Jackson, without reported major layoffs or programming overhauls. As of November 2025, Gray Television continues to own and operate WDAM-TV, with no additional sales or ownership changes announced.

Facilities and Technical Information

Studios and Transmitter Site

WDAM-TV's studios and transmitter are co-located at 2362 U.S. Highway 11 in unincorporated , southern . The facility bears the FCC-assigned 21250. The transmitter site is situated at coordinates 31°27′13″N 89°17′05″W. The station's transmitter was originally erected in the mid-1950s as part of its launch on , 1956. It received a significant upgrade in late 2010 with the installation of a new transmitter to support and extend over-the-air signal reach throughout the viewing area. The original studios were located in Hattiesburg upon the station's founding. In , the facility underwent expansion to enable high-definition production, including upgrades for cast delivery. Further development occurred in 2016 with a 5,700-square-foot addition featuring new lobby, sales, marketing, and production areas. In 2023, the station unveiled a new studio set. The site houses an integrated for collaborative reporting, a room for broadcast operations, and a dedicated studio equipped for coverage and forecasting.

Signal Characteristics and Coverage

WDAM-TV broadcasts its on VHF channel 7 with an () of 75 kW, enabling robust over-the-air reception across its service area. The transmitter is situated at a () of 155 meters (509 feet), which contributes to the signal's characteristics in the region's varied . The station's primary coverage encompasses the Pine Belt region of , including the cities of Laurel and Hattiesburg, and extends to portions of eight counties: Covington, Forrest, Jasper, Jones, Lamar, Marion, , and Wayne. Coverage models indicate a principal community contour of about 59.8 miles, though actual reception can vary due to local terrain and atmospheric conditions. The market serves a of approximately 237,000 (as of 2023) over 2,981 square miles. Analog operations on channel 7 ended on June 12, 2009, as part of the nationwide mandated by the , after which all programming shifted fully to the digital format. As a VHF station serving predominantly rural locales with hilly and forested terrain, WDAM-TV encounters propagation challenges common to low-band VHF signals, such as greater susceptibility to losses over obstacles compared to higher-frequency UHF signals used by some market competitors; however, the elevated HAAT helps maintain reliable service in the core viewing area.

Programming

Network Affiliations and Syndication

WDAM-TV serves as the primary affiliate for the Hattiesburg–Laurel market on its main , 7.1, a role it has held continuously since signing on June 9, 1956. Upon launch, the station operated as a dual affiliate, carrying both and ABC programming from its original analog channel 9 allocation. This secondary ABC affiliation was discontinued in 1962, allowing WDAM-TV to focus exclusively on programming. ABC returned to the station's lineup in 2012 via 7.2, providing a dedicated feed for the network in the market following the acquisition of additional spectrum by then-owner . The ABC subchannel airs the network's full primetime schedule, daytime soaps, and morning news programs, complementing the NBC feed on 7.1. However, as of October 31, 2025, the ABC subchannel is unavailable on due to a between and . Beyond network content, WDAM-TV incorporates syndicated programming to fill daytime and late fringe slots, following a typical structure for network affiliates in mid-sized markets. Mornings and early afternoons on 7.1 feature talk and lifestyle shows, such as The Kelly Clarkson Show, which occupies a key slot previously held by The Ellen DeGeneres Show until its 2022 conclusion. On the ABC subchannel 7.2, afternoons include game shows like Jeopardy!, aired alongside network staples. Evenings are dominated by NBC and ABC primetime lineups, with limited syndication such as off-network reruns in access periods before late-night network shows. No distinctive or exclusive syndicated acquisitions set WDAM-TV apart from standard offerings in its region.

Local Newscasts

WDAM-TV's local newscasts are branded as WDAM 7 News and serve as the primary source of news, weather, and information for the Pine Belt region. The station produces more than 25 hours of original local news content each week across its and ABC affiliations, establishing it as a key provider in the Hattiesburg-Laurel designated market area (DMA). Weekday programming includes the morning show WDAM 7 Sunrise, airing from 5:00 a.m. to 7:00 a.m. with extensions at 5:30 a.m. and 6:00 a.m., followed by a midday newscast at noon, early evening editions at 5:00 p.m. and 6:00 p.m., and a late newscast at 10:00 p.m. Weekend schedules feature morning shows, evening broadcasts, and the 10:00 p.m. newscast, ensuring consistent coverage throughout the week. These newscasts are produced from the station's studios in , , incorporating live reports and community-focused segments. Weather reporting is a cornerstone of WDAM 7 News, featuring integration of Doppler radar technology through the WDAM 7 First Alert Weather system, which provides high-resolution 250-meter radar imagery for precise tracking. This capability supports detailed forecasts and real-time updates during routine and severe conditions. In response to Mississippi's frequent severe weather events, including tornadoes and hurricanes, the station emphasizes comprehensive storm coverage with dedicated live team deployments to impacted areas, offering on-the-ground reporting and safety alerts. This focus enhances community preparedness in the storm-prone Pine Belt. WDAM 7 News has earned recognition for its journalistic quality, including two Associated Press awards in 2018 for broadcast excellence and 24 Mississippi Associated Broadcasters awards in 2025, with a sweep in the investigative reporting category.

Sports and Special Programming

WDAM-TV offers extensive coverage of local sports, emphasizing games and across the Pine Belt region, with recaps, highlights, and live updates produced by the station's . The station also provides comprehensive reporting on Golden Eagles athletics, including football, basketball, and other sports, featuring game analysis, player interviews, and on-site coverage from Reed Green Coliseum and . In professional sports, WDAM-TV began broadcasting New Orleans Pelicans NBA games during the 2023-24 season, airing 10 non-national games under a distribution agreement with Gray Television, starting with the January 12, 2024, matchup against the Denver Nuggets. This partnership expanded significantly for the 2024-25 season when, on September 17, 2024, Gray Media announced a media rights deal with the Pelicans to broadcast up to 75 regular-season games across its stations, including WDAM, via the newly launched Gulf Coast Sports & Entertainment Network on subchannel 7.5, and was further expanded for the 2025-26 season to 80 games on October 17, 2025. These broadcasts are produced live with regional feeds distributed from centralized production facilities to serve the Gulf South audience. Beyond sports, WDAM-TV produces special programming focused on , including coverage of local events such as holiday parades like the annual Hattiesburg Jaycees Parade and Jones Creek Parade, which feature floats, marching bands, and festive displays to celebrate regional traditions. The station also airs political forums, such as candidate discussions hosted at the ahead of elections, providing a platform for voter education and candidate interaction. Additionally, WDAM has conducted annual s for charitable causes, including the Kenny Children Center in March 2024 to support pediatric services and disaster relief efforts like the 2017 Pine Belt Strong for storm victims.

Digital Broadcasting

Subchannel Lineup

WDAM-TV broadcasts its main programming and additional networks across multiple digital subchannels on 7, utilizing its physical VHF channel 7 following the move from UHF channel 28 after the full-power digital transition. The station's allows viewers in the Pine Belt region to access a variety of national and local content without cable or subscription.
Virtual ChannelResolutionAspect RatioProgramming
7.1 (main WDAM-TV programming)
7.2ABC
7.3
7.4
7.5Gulf Coast Sports & Entertainment Network (GCSEN)
7.6Grit
The subchannel structure was established after WDAM-TV's digital transition completed in early , when the station began offering expanded programming to enhance viewer options. The ABC affiliation specifically launched on subchannel 7.2 in June 2012, providing a dedicated feed for the network previously unavailable as a full-time service in the market. In 2024, subchannel 7.5 added the Gulf Coast Sports & Entertainment Network, a Gray Television initiative focused on regional sports including games, to broaden local entertainment access.

Translator and Additional Services

WDAM-TV extends its broadcast reach in the Hattiesburg–Laurel market through its sister low-power station WLHA-LD, which operates as a dedicated affiliate. Launched on April 13, 2023, WLHA-LD broadcasts on virtual channel 18.1 (physical channel 18) and provides Spanish-language programming, including shows, , dramas, national news, and original content tailored to the growing in the Pine Belt region. As a low-power station, WLHA-LD provides dedicated Spanish-language programming and helps extend service to the Hispanic community in areas with potential coverage challenges, ensuring broader access to Telemundo's offerings for Hispanic audiences. Owned by Gray Television Licensee, LLC—the same parent company as WDAM-TV—the station shares operational facilities and studios with WDAM-TV on U.S. Highway 11 in unincorporated , Mississippi, marking the first dedicated Spanish-language broadcast service in the market. WDAM-TV itself maintains no additional translators or repeaters for remote coverage, relying on its main signal and WLHA-LD for extended service. As of November 2025, there have been no reported changes to this setup.

References

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