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TV Asahi
View on WikipediaKey Information
Logo used since 2003 | |
| |
|---|---|
| City | Tokyo |
| Channels | |
| Branding | TV Asahi |
| Programming | |
| Language | Japanese |
| Affiliations | All-Nippon News Network |
| Ownership | |
| Owner | TV Asahi Corporation |
| BS Asahi Tele Asa Channel 1 Tele Asa Channel 2 | |
| History | |
First air date | February 1, 1959 |
Former names | NET (1959–1977) |
Former channel numbers | Analog: 10 (VHF, 1959–2011) |
| JOEX-TV (1959–2011) | |
Call sign meaning | Japan's Original Free-to-Air Educational TV Station X (10, former channel assignment) |
| Technical information | |
Licensing authority | MIC |
| Power | 10 kW |
| ERP | 68 kW |
| Transmitter coordinates | 35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E |
| Links | |
| Website | www |
| Corporate information | |
| Company | |
Native name | 株式会社テレビ朝日 |
Romanized name | Kabushiki-gaisha Terebi Asahi |
| Company type | Kabushiki gaisha |
| Industry | Media |
| Founded | October 15, 2013 |
| Headquarters | 6-9-1 Roppongi, Minato, Tokyo, Japan |
Area served | Worldwide |
Key people |
|
| Services | Television broadcasting |
| Revenue | |
| Total assets | |
Number of employees | 4,021 (as of March 31, 2014) |
| Parent | TV Asahi Holdings Corporation |
| Subsidiaries | TV Asahi ASK Co., Ltd. Shin-Ei Animation TV Asahi Video Co., Ltd. NJPW World Telasa (50%) TV Asahi Global Co., Ltd. TV Asahi America TV Asahi Create TV Asahi Productions Japan Cable Television CS 110 Co., Ltd. Flex Co., Ltd. TV Asahi Music Co., Ltd. TV Asahi Service Co., Ltd. |
| Website | company |
JOEX-DTV (channel 5), branded as TV Asahi[a], and better known as Tele Asa (テレ朝), is a Japanese television station serving the Kanto region as the flagship station of the All-Nippon News Network. It is owned-and-operated by the TV Asahi Corporation[b], a wholly-owned subsidiary of TV Asahi Holdings Corporation[c], itself controlled by The Asahi Shimbun Company. Its studios are located in Roppongi, Minato, Tokyo. TV Asahi is one of the "Big Six" broadcasters based in Tokyo, alongside Nippon Television, TBS, TV Tokyo, NHK General TV, and Fuji Television.
History
[edit]Pre-launch
[edit]After NHK General TV, NTV, and Radio Tokyo Television were launched in 1953 and 1955, TV has become an important medium in Japan.[1]: 9–10 However, most of the programs that were aired at that time were vulgar which caused well-known critic Sōichi Ōya to mention in a program that TV made people in Japan "a nation of 100 million idiots"; those criticisms already gave birth to the idea of opening an education-focused TV station.[1]: 11 On February 17, 1956, the Ministry of Posts and Telecommunications issued frequency allocations, and the Kantō region obtained three licenses in total. Among the three, one of them is used by NHK Educational TV, while the other two were open for private bidding. Among those bidders are film production companies Toho and Toei Company, radio broadcasters Nippon Cultural Broadcasting and Nippon Broadcasting System, and educational publishing group Obunsha.[1]: 11–13 On July 4, 1957, the Ministry of Posts and Telecommunications later decided to unify those applications into Tokyo Educational Television (as its tentative name) which was later obtained on July 8.[1]: 19–20
On October 10, 1957, Tokyo Educational Television held its first shareholders meeting and changed its company name to Nippon Educational Television Co., Ltd. (NET).[1]: 22 On November 1 of the same year, the broadcaster was later established.[1]: 24 After Fuji Television obtained their broadcast licenses, they set an official start date of broadcast on March 1, 1959. NET advanced their start date of broadcast a month earlier (February 1, 1959).[1]: 33 On Christmas Eve 1958, NET began its test transmissions.[1]: 33 On January 9 of the following year, their broadcast license was approved, and test transmissions continued every night throughout the month.[1]: 34
At the time of founding, the following locations were considered for the building of its headquarters:[1]: 25–26
- Ochanomizu Kishi Memorial Gymnasium
- Adjacent to Hotel Okura in Toranomon
- Land owned by a bank facing Aoyama Street in front of Jingumae
- The site of the Fuji Television headquarters in Kawada Town (current location of Kawada Town Garden)
- Toei Tokyo Studio Site
- Toei site in Roppongi (current location of Roppongi Hills)
NET took these considerations:[1]: 25–26
- Convenient transportation
- Possibility of future land expansion
- Easy access to communication systems and electricity
- Easy to build
After a careful consideration of these four conditions, a 9,100 square meter site at the location of the former Spanish embassy to Japan, was selected by Toei.[1]: 25–26 [2]
As Nippon Educational Television
[edit]


At 9:55a.m. (JST) on February 1, 1959, NET signed on, airing at least 6.5 hours of programming per day.[1]: 39 By April, this figure was extended to 10 hours.[1]: 42 With the launch of the Mainichi Broadcasting System and Kyushu Asahi Broadcasting on March 1, 1959, NET programming started airing on those mentioned broadcasters. Shortly after the start of broadcasts, NET broadcast their first live program, which is the wedding of Crown Prince (now Emperor Emeritus) Akihito and Empress Michiko held on April 10 of the same year.[1]: 49–50
At the time, its broadcasting license dictated that the network was required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming.[3] However, the for-profit educational television model eventually proved to be a failure. In July 1959, average ratings of the network were less than 5%.[1]: 54
In 1960, NET began its transformation into a general-purpose television station.[3] It began to broadcast anime and foreign movies (in the following years, the channel contains not only original anime but also foreign cartoons dubbed into Japanese). So as not to run afoul of the educational TV license requirements, NET justified the airing of these programs under the pretext of "nurturing a child's emotional range" (子供の情操教育のため, Kodomo no jōsō kyōiku no tame) and "introduction of foreign cultures" (外国文化の紹介, Gaikoku bunka no shōkai).[3] In December 1960, NET also changed its common name from Nippon Educational Television to NET TV (NETテレビ).[1]: 64–65 The change also made its ratings to reach about 10% after 1963. Although it still ranks at the bottom rank of other rival broadcasters, it has greatly narrowed the gap between it and the other three.[1]: 57
The station began adding primetime programming in April 1961.[1]: 66 Two years later, NET announced its arrival into the anime race with the Toei produced Wolf Boy Ken. The first of many Toei Animation productions, its premiere began a long line of animated cartoons and series that the station has aired until today.
Kenichiro Matsuoka, born in America and fluent in English, joined the board of NET and was responsible for licensing Laramie and Rawhide from the US, gaining high ratings for the network. This would give them their first advantage over rivals NHK and Fuji TV. He would eventually go on to serve as an Executive Vice President and eventual founder of Japan Cable Television.[4][5][6]
In November 1963, NET joined forces with NHK General TV for the first live via satellite telecast in Japanese TV history.
Transition from educational to entertainment programming
[edit]The switch to general programming also led to an infighting among the management. In contrast to the then-president of NET TV, Hiroshi Ogawa (from Toei Company), who was actively promoting entertainment programs, Yoshio Akao (from Obunsha) thought that too many entertainment programs were against the original purpose of the educational TV station and was strongly dissatisfied with the vulgar programs that filled NET TV's program schedule at that time.[7]: 61–62 In November 1964, Akao, together with shareholders other than Toei and Nikkei, Inc., succeeded in its major reorganization, forcing Ogawa to resign from the presidency.[7]: 61 Since then, Toei's influence in NET TV has been gradually replaced by Asahi Shimbun.[7]: 93 The following year, the Asahi Shimbun appointed to the post of station director Koshiji Miura (former Deputy Minister of Political Affairs).[7]: 86–92
In the 1960s, NET TV also started airing foreign films as part of its schedule.[1]: 67 The NET TV premiere of The Morning Show in 1964 created a trend for a news-talk format on daytime Japanese TV, causing other networks to follow suit, it was the first Japanese morning program in its format.[1]: 116 Hyōten, NET TV's drama in 1966, had a 42.7% ratings in its finale.[1]: 121 The success of the drama made the network to adjust its target audiences to single and married females.[1]: 127 Despite heavily focusing on entertainment programs, they continued to broadcast educational programs, albeit on a limited number of hours every morning.[1]: 77 In 1967, NET TV launched The Minkyokyo to strengthen the production of educational programs.[1]: 74–75, 132 In April 1967, they started to broadcast in color TV, and by 1969, all of its programs were broadcast in color.[1]: 134–135 After 1968, many regional broadcasters in Japan began to pop up. This led to the broadcaster launching the All-Nippon News Network on April 1, 1970, the country's 4th national network, with NET producing national news and other nationally produced programming for the regional channels that had joined the network.[1]: 161–163 With the continuous network expansion, NET TV shifted its focus on its target audience again, this time from females, to being family oriented similar to the US PBS.[1]: 169–170
But the best was yet to come. One year after ANN was launched, ground-breaking superhero series such as Kamen Rider, Metal Hero Series, and Super Sentai were produced by Toei, premiering on NET TV and the ANN network in April 1971 with the original Kamen Rider making its television debut. These programs ended the long-standing tokusatsu duopoly TBS and Fuji Television held with the then hit Ultra Series franchise for almost half a decade ago on TBS. Since 1958, TBS and Fuji TV were the only Japanese TV stations to air tokusatsu productions. With its hit premiere, a rivalry began to start between the three, with TBS seeing NET's tokusatsu programming as a threat. Toei's successful pitch was seen by its staff as a resurgence of their influence following the removal of Hiroshi Ogawa as president in 1964.
As Asahi National Broadcasting
[edit]
In November 1973, the Ministry of Posts revised its plans on how TV broadcasters would operate, including abolishing education-focused TV broadcasting. Therefore, NET's transformation into a general-purpose television station was complete by that same month, when NET, along with the educational channel "Tokyo Channel 12" (now TV Tokyo) in Tokyo applied and received a general purpose television station license.[1]: 200–201 In March of the following year, both ended their broadcasts of educational programming, completing the transition.[1]: 200–201 Japan's major newspapers are also sorting out their holdings in TV stations. The Nikkei transferred its stake in NET TV to The Asahi Shimbun, making the latter the largest shareholder of NET TV.[1]: 204–205 On April 1, 1975, the ANN affiliation in the Kansai region changed hands, from Mainichi Broadcasting System, ABC Television assumed the network affiliation slot.[1]: 209–214 Days later, the channel debuted another Ishinomori creation, Himitsu Sentai Gorenger, yet another Toei production, and it would be a stunning success (this was the same month when Kamen Rider jumped ship to rival TBS with the season premiere of Kamen Rider Stronger, the franchise would return to what is now TV Asahi in 2000). The series marked the beginning of the Super Sentai franchise and established NET as a force to be reckoned with regarding tokusatsu productions and anime.
On April 1, 1977, the corporate name of NET TV was renamed to Asahi National Broadcasting Co., Ltd.[d], with the name of its channel changed to TV Asahi.[1]: 240–241 This also symbolizes that the Asahi Shimbun has the right to operate TV Asahi both in name and in essence.[1]: 122–123 Since December 17, 1978, TV Asahi has been broadcasting programs with stereo audio.[1]: 267–268 The corporation also started entering into different ventures such as publishing in the late 70s to gain revenue other than advertising.[1]: 264–265
In 1977, thanks to his close relationship with Ivan Ivanovich, head of the Japanese Section of the International Department of the Communist Party of the Soviet Union, Koshiji Miura was able to meet with Soviet leader Leonid Brezhnev and help TV Asahi obtain exclusive broadcasting rights for the 1980 Summer Olympics in Moscow. This was the first time that a private TV station in Japan was exclusively granted the broadcasting rights of the Olympic Games,[1]: 241–246 but this was controversial as rival broadcasters including NHK opposed the move.[1]: 302–303 Japan followed the Western countries in boycotting the 1980 Summer Olympics.[1]: 280–284 As a result, TV Asahi only aired high-profile Olympic events[1]: 284–287 and the broadcaster had significant losses in its revenue.[1]: 156
Roppongi HQ Redevelopment
[edit]As the broadcaster expanded its business, its HQ ran out of space. Since its HQ was located in a residential area, it became difficult to expand its existing infrastructure.[1]: 316 TV Asahi collaborated with property development firm Mori Building Company to redevelop the Roppongi area. While the new HQ was under development, TV Asahi temporarily moved to the newly built studios in Ark Hills.[1]: 315–317 In 1985, the Ark Broadcasting Center was officially completed.[8]: 225 As Japan entered into the economic bubble era, local residents around the Roppongi area had a negative perception towards the redevelopment of the said area, which resulted into delaying the redevelopment plan.[8]: 236–237 The old headquarters was demolished in 2000. Prior to the new headquarters being built on the site, offices of TV Asahi were located in multiple locations around Tokyo, including the studios in Ark Hills.[8]: 280–285
Pre-transition to TV Asahi Corporation and Triple Crown ratings
[edit]
The launch of the evening news program "News Station" and "Super J Channel" in 1985 and 1997 helped TV Asahi establish its positive viewership advantage at 5pm and 10pm on weekdays, strengthening its position in news programs as a partnership with Turner-owned CNN and Capital Cities/ABC-owned ABC News from the US.[8]: 228–229 In 1987, ANN had a total of 14 regional affiliated stations, much smaller than the other 3 networks (JNN and FNN/FNS had 25 each and NNN/NNS had 27). However, affected by the economic bubble at that time, Kikuo Tashiro (then president of TV Asahi), announced that it wouldn't open more regional stations which resulted in protest from the existing stations. As a result, the decision was reverted and decided to open 10 more stations.[8]: 233 In response to the arrival of satellite TV, TV Asahi established TV Asahi Satellite Corporation in 1991.[8]: 237–238
On November 22, 1995, TV Asahi premiered the American series The X-Files at an 8:00 pm prime time slot, the first since Knight Rider. The station began airing the series due to the success of The X-Files in the Japanese home video market with 200,000 cassettes sold beyond the threshold of 10,000. As part of the airing of the series, TV Asahi organized an "extensive promotional campaign" on the same month with a convention in Tokyo featuring screenings of episodes yet to release on home video and appearances by celebrity fans, Japanese translations of The X-Files books and an X-Files Mystery Tour to the filming locations of the series.[9]
After Iwate Asahi Television started broadcasting in 1996, the number of ANN stations reached 26, announcing that the broadcaster has already completed the establishment of its national network.[8]: 242 In June of the same year, media tycoon Rupert Murdoch and investor Masayoshi Son planned to buy a large stake of TV Asahi, jeopardizing the status of Asahi Shimbun as the major shareholder.[7]: 238–244 In this regard, Toshitada Nakae personally went to the US to meet Murdoch and asked him not to increase his shareholding to TV Asahi.[7]: 246–248 By the following year, Asahi Shimbun purchased the shares of TV Asahi held by Murdoch and Son.[7]: 262 TV Asahi is listed on the Tokyo Stock Exchange since October 3, 2000.[8]: 252 Multiple changes happened since 2000 after TV Asahi had been staying in the same 4th place for 10 consecutive years in TV ratings.[8]: 62–63, 253 In April 2000, major changes in its schedules, such as starting its programs a few minutes before the top of the hour and improving its entertainment programming at late-night.[8]: 254 TV Asahi launched its satellite channel BS Asahi in December 2000.[8]: 259–260
Return to Roppongi and renaming to TV Asahi Corporation
[edit]On September 29, 2003, TV Asahi moved back its head office from its Ark Hills Studio to Roppongi Hills.[8]: 261 On October 1, the company changed its name to TV Asahi Corporation, with the name presented as TV asahi on-screen, commemorating the 45th anniversary of the broadcaster.[8]: 260 As part of digital broadcasting, TV Asahi started to broadcast on digital TV, being designated to channel 5.[8]: 266–267 In 2004, TV Asahi's ratings reached 7.5% ranking third among the commercial broadcasters in the Kanto Region after a lapse of 32 years.[8]: 262 The ratings would further improve by the following year, ranking first in late-night TV ratings.[8]: 260 However, in 2008, affected by the global recession, TV Asahi recorded its first annual loss of revenue.[10]: 132 In 2009, Hiroshi Hayakawa became the president of the broadcaster, being the first president of TV Asahi who had been serving the broadcaster since its inauguration.[10]: 14 Between April and June 2012, TV Asahi won in the Triple Crown ratings for the first time with 12.3% in primetime, 12.7% in evening time, and 7.9% for whole day.[10]: 17
On May 10, 2011, TV Asahi launched its mascot "Go-chan" which was designed by Sanrio.[10]: 122–123
On April 1, 2014, TV Asahi became a certified broadcasting holding company "TV Asahi Holdings, Inc.", and newly founded "TV Asahi Corporation" took over the broadcasting business.
The transmission of international aquatics competitions, FIFA World Cup football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi and lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005. Disney-owned ABC signed a strategic alliance with former rival commercial broadcaster Fuji TV due to sluggish viewership ratings.
The station also launched its own mascot, Gō EX Panda (ゴーエクスパンダ, Gō Ekkusu Panda), also known as Gō-chan (ゴーちゃん。) Gō-chan is currently seen on TV Asahi's opening sign-on ID.
Partnership agreements with Zee Entertainment Enterprises Limited of India and the Kantana Group of Thailand were signed on March 31, 2015.[11]
Beginning April 11, 2022, TV Asahi's programs were made available on the TVer platform. It was initially scheduled for September 2021, but was delayed several times due to update problems.[12]
Branding
[edit]Upon becoming TV Asahi in 1977, the station opted to use a red and green 10 mark. This was joined in October 1996 by a new special logo created following the launch of Iwate Asahi Television to represent the completion of the ANN network. It was designed by Tim Garvin, at the time known for his Hollywood works in movies such as Dances With Wolves and Unforgiven.[13]
TV Asahi's current branding were created by British design collective Tomato (some members work as the electronic music group Underworld) along with TV Asahi's in-house design department in 2003.[14] It comprises a set of computer-generated "sticks" in white background, which changes in colour and movement along with the background music that accompanies the idents. TV Asahi also uses a brief eyecatch of its sticks animation at the top-left of the screen after commercial breaks. The background music used for TV Asahi's sign-on and sign-off videos are Underworld's Born Slippy .NUXX 2003 and Rez. TV Asahi later updated its sign-on and sign-off video in 2008 with a revised version of computer-generated "sticks" animation and new background music. TV Asahi's slogan New Air, On Air. appears at the top of its name.[15] It can be seen on TV Asahi's YouTube channel, which in 2011–12, was replaced by its mascot, Go-Chan.
The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The station's watermark appearance is the stick at the top with the station's name at the bottom. The fonts used by TV Asahi for the written parts are Akzidenz Grotesk Bold (English) and Hiragino Kaku Gothic W8 (Japanese).[16]
From 1991 to 2001, TV Asahi was unique among the national television networks for its English language theme song, Join Us, which was used for both the startup and closedown sequences. Before that, from 1977 to 1987, another song (わが家の友だち10チャンネル, Wagaya no Tomodachi 10 channeru, Terebi Asahi, also the name of the relaunch event on April 1, 1977)[17] was used for these (instrumental only from 1978, formerly with vocals).
The broadcaster's official abbreviation is EX, taken from its callsign (JOEX), since October 1, 2003. During the Nippon Educational Television era, the English company name was Nippon Educational Television Co., Ltd. to NET, and during the National Asahi Broadcasting era, Asahi National Broadcasting Co., Ltd. to ANB. Initially, it was planned that NET would become All Asahi Broadcasting Co., Ltd., and that it would also use AAB as an abbreviation, but the name had already been registered as a trademark and there were doubts about adding "All" to the name of a single company. Because of this, the broadcaster selected ANB.[18][19] AAB is used as the English abbreviation for Akita Asahi Broadcasting, which opened in 1992.
Broadcasting
[edit]Since 2004, the funding of this station is through sponsorship.
Analog
[edit](until July 24, 2011, only for 44 out of 47 prefectures)
JOEX-TV – TV Asahi Analog Television (テレビ朝日アナログテレビジョン)
- Tokyo Tower – VHF Channel 10
- Tokyo
-
- Hachiōji – Channel 45
- Tama – Channel 57
- Islands in Tokyo
-
- Chichijima – Channel 59
- Ibaraki Prefecture
-
- Mito – Channel 36
- Hitachi – Channel 60
- Tochigi Prefecture
-
- Utsunomiya – Channel 41
- Gunma Prefecture
-
- Maebashi – Channel 60
- Saitama Prefecture
-
- Chichibu – Channel 38
- Chiba Prefecture
-
- Narita – Channel 59
- Tateyama – Channel 60
- Kanagawa Prefecture
-
- Yokohama-minato – Channel 60
- Yokosuka-Kurihama – Channel 35
- Hiratsuka – Channel 41
- Okinawa Prefecture
-
- Kita-Daito – Channel 48
- Minami-Daito – Channel 60
Digital
[edit]JOEX-DTV – TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)
- Remote controller ID 5
- Tokyo Skytree – UHF Channel 24
- Ibaraki Prefecture
-
- Mito – Channel 17
- Tochigi Prefecture
-
- Utsunomiya – Channel 17
- Gunma Prefecture
-
- Maebashi – Channel 43
- Kanagawa Prefecture
-
- Hiratsuka – Channel 24
Programs
[edit]Variety and music
[edit]- Ametalk! (アメトーーク!)
- Karere Monday (帰れマンデー)
- London Hearts (ロンドンハーツ)
- Music Station (ミュージックステーション)
- Tetsuko's Room (徹子の部屋)
- Zawatsuku! Friday (ザワつく!金曜日)
- Nakai Masahiro no Dojoubi na kai (中居正広の土曜日な会} (2019-2024)[20]
Dramas and TV series
[edit]- Tuesday Drama (火曜21時, since 1987)
- Wednesday Drama (水曜21時, since 1987)
- Thursday Drama (木曜ドラマ, since 1982)
- Friday Night Drama (金曜ナイトドラマ, since 2000)
- Saturday Night Drama (土曜ナイトドラマ, since 2000)
- Sunday Night Drama (日曜22時, since 2023)
- Drama L (ドラマL, since 2018)
- Kamen Rider (since 2000)
- Super Sentai (since 1979)
Information and news programs
[edit]- Good! Morning (グッド!モーニング, morning news, since 2013)
- Morning Show (モーニングショー, morning talk show, second incarnation since 2015)
- Wide! Scramble (ワイド!スクランブル, daytime news, since 1996)
- Super J Channel (スーパーJチャンネル, afternoon and evening news, since 1997)
- Hōdō Station (報道ステーション, late-night news, since 2004)
Reliability
[edit]According to the 2019 Reuters Institute Digital News Report, TV Asahi was the lowest-positioned among the news operations of five networks in Japan, with a score of 5.76 points, behind (in growing order) Fuji TV (5.79), TBS (5.86), NTV (5.95) and NHK (6.32, itself the most-reliable overall source according to the study).[21]
Anime programming
[edit]Foreign programming
[edit]TV Asahi also occasionally broadcast a number of foreign movies and series, dubbed into Japanese (Police Academy: The Animated Series, The Smurfs, Adventures of the Gummi Bears, CatDog) and some movies and series with original language and Japanese subtitles (Bonkers, Freakazoid!, Iznogoud, The Wacky World of Tex Avery).
Sports coverage
[edit]Current
[edit]Football (Soccer)
[edit]Basketball
[edit]Baseball
[edit]Golf
[edit]Pro Wrestling
[edit]Volleyball
[edit]Multi-sport events
[edit]Headquarters
[edit]
In 2003, the company headquarters moved to a new building designed by Fumihiko Maki currently located at 6-9-1 Roppongi, Minato, Tokyo, Japan.

Some of TV Asahi's departments and subsidiaries, such as TV Asahi Productions and Take Systems, are still located at TV Asahi Center, the company's former headquarters from 1986 to 2003. It is located at Ark Hills, not far from its headquarters.
Networks
[edit]See also
[edit]Notes
[edit]References
[edit]- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq テレビ朝日社史 : ファミリー視聴の25年 [TV Asahi Corporate History: 25 Years of Family Viewing] (in Japanese). TV Asahi. 1984. OCLC 704013841. Archived from the original on September 24, 2023.
- ^ Toei's Timeline, Toei Co. Ltd., March 2016, p. 90
- ^ a b c "50 Years of Educational Broadcasting" (PDF). NHK Broadcasting Research Institute (in Japanese). Archived (PDF) from the original on 2013-04-07.
- ^ Huffman, James (2006). Modern Japan, An Encyclopedia of History, Culture and Nationalism. Garland. ISBN 0-8153-2525-8.
- ^ KINOSHITA, Koichi (2019). Translation Norms in Early Television Broadcasting in Japan. Japanese Journal of Communication Studies.
- ^ Hasegawa, Soichi (2008). Memories of the early days of Saturday Western Theater. TV Asahi. pp. 78–85.
- ^ a b c d e f g Nakagawa, Kazunori (2019). 二重らせん : 欲望と喧噪のメディア (in Japanese). Kodansha. ISBN 978-4-06-518087-7. OCLC 1136690026. Archived from the original on 13 February 2023.
- ^ a b c d e f g h i j k l m n o p チャレンジの軌跡 : new air, on air [TV Asahi's 50th Anniversary: new air, on air] (in Japanese). TV Asahi. 2010. OCLC 867774421. Archived from the original on 13 February 2023.
- ^ "Television Business International" (PDF). December 1995. p. 18. Retrieved 4 November 2024.
- ^ a b c d チャレンジの軌跡 : 2009-2019 : テレビ朝日360° : テレビ朝日開局60周年記念社史 [new air, on air - 360°: TV Asahi's 60th Anniversary] (in Japanese). TV Asahi Holdings. 2020. OCLC 1155926067. Archived from the original on 11 February 2023.
- ^ "テレビ朝日の新アジア戦略!!タイ・インドでのメディア大手企業と提携バンコクにビジネスビューロー開設" (PDF) (in Japanese). TV Asahi Corporation. March 31, 2015.
- ^ "テレ朝 TVerによる同時配信サービスは4・11開始へ「プライムタイムを中心に配信する方向」". Sponichi Annex (in Japanese). February 22, 2022.
- ^ "テレビ朝日系列「シンボルマーク」決定!" (in Japanese). Archived from the original on May 25, 1997.
- ^ "株式会社テレビ朝日|ユーザー事例|ヒラギノサポート" [Design Case Study: TV Asahi]. SCREEN Graphic Solutions (in Japanese). Archived from the original on 3 January 2023. Retrieved 2021-09-11.
- ^ テレビ朝日 地上アナログ放送「オープニング/クロージング」 [TV Asahi Terrestrial Broadcasting "Opening/Closing"] (in Japanese). Archived from the original on 31 July 2024. Retrieved 2021-09-11 – via YouTube.
- ^ "tv asahi VI". Archived from the original on 2004-07-07.
- ^ TV and Radio column, Asahi Shimbun, April 1, 1977
- ^ "Deciding on English abbreviations", Asahi Shimbun, morning edition, December 17, 1976, p. 3
- ^ "The abbreviation is TV Asahi", Asahi Shimbun, morning edition, January 15, 1977, p.3
- ^ "テレビ朝日が「中居正広の土曜日な会」放送休止発表 中居の声明受け「真相に不明な部分がある」". Sanspo (in Japanese). 9 January 2025. Archived from the original on 15 February 2025. Retrieved 15 February 2025.
- ^ "Reuters Institute Digital News Report 2019" (PDF). Reuters Institute for the Study of Journalism. p. 136.
External links
[edit]- Official website (in Japanese)
- Official corporate website
- TV Asahi at Anime News Network's encyclopedia
TV Asahi
View on GrokipediaTV Asahi Corporation (株式会社テレビ朝日, Kabushiki-gaisha Terebi Asahi) is a Japanese commercial television broadcaster headquartered at 6-9-1 Roppongi, Minato-ku, Tokyo.[1]
Established on November 1, 1957, the company launched its broadcasting services on February 1, 1959, with paid-in capital of 100 million yen dedicated to television operations.[1]
It operates as a wholly-owned subsidiary of TV Asahi Holdings Corporation, which is controlled primarily by The Asahi Shimbun Company as its largest shareholder holding 24.72% of shares, alongside other stakeholders like Toei Company.[2][3]
As one of Japan's key private broadcasters, TV Asahi has maintained a prominent role in national programming distribution through its network affiliations.[4]
History
Founding and Pre-Launch Period
In the aftermath of World War II, Japan's broadcasting landscape evolved under the Broadcast Law of 1950, which restructured the sector to promote public welfare and enable commercial operations alongside public service mandates. This framework supported the expansion of television as an educational tool, with NHK already providing one educational channel; policymakers envisioned a complementary private educational network to broaden access amid rapid post-war economic recovery and low television ownership rates.[5][6] Nippon Educational Television Co., Ltd. (NET) was incorporated on November 1, 1957, as a for-profit entity focused on educational content, drawing initial support from The Asahi Shimbun Company and government funding to meet regulatory requirements for at least 50% educational programming in early operations. The station, tentatively named Tokyo Educational Television prior to formal establishment, secured concessions for Channel 10 in the Kanto region, reflecting consolidation of private investor applications by the Ministry of Posts and Telecommunications. Ties to Asahi Shimbun provided journalistic expertise and capital from affiliates, though specific founding figures remain undocumented in primary records; early staffing incorporated talent from newspapers like Nikkei Shimbun and production firms such as Toei.[6][7] Pre-launch preparations from 1957 to 1959 emphasized infrastructure development, including basic studio facilities in Tokyo for partial-schedule testing, amid challenges like limited household TV sets—only urban elites could receive signals initially. By late 1960, NET formalized alliances with emerging affiliates, contributing to the All-Nippon News Network (ANN) structure for coordinated news distribution, setting the stage for nationwide reach while adhering to its educational charter before commercial shifts. These efforts aligned with Japan's 1950s policy push for media-driven human capital development in a rebuilding economy.[6]Operations as Nippon Educational Television
Nippon Educational Television Co., Ltd. (NET) began operations on February 1, 1959, as Japan's fourth commercial broadcaster, transmitting on UHF channel 10 in the Kanto region with a focus on educational programming mandated by its licensing conditions.[8] The station prioritized content in science, culture, and youth education to serve public interest, distinguishing it from entertainment-oriented rivals like Nippon Television and TBS. Early broadcasts included school-targeted educational series and general cultural programs aimed at fostering intellectual development, often developed in collaboration with academic institutions to ensure pedagogical accuracy.[9] NET produced notable science-oriented programs such as "Everybody is a Scientist," a 30-minute series designed to engage audiences with experimental demonstrations and explanations accessible to broad demographics.[9] Partnerships with schools and universities facilitated the integration of these programs into curricula, enhancing their utility for formal education while promoting scientific literacy among youth.[10] Cultural programming covered socially beneficial topics, including humanities and arts, reflecting the network's commitment to non-commercial public service values despite its private ownership. Despite these initiatives, NET encountered significant challenges in attracting viewership, as audiences gravitated toward the dramas, variety shows, and sports offered by competitors, resulting in consistently lower ratings for the station.[11] Regulatory requirements emphasizing educational content over profit-driven entertainment limited advertising revenue and commercial flexibility, exacerbating financial pressures in a market dominated by mass-appeal programming.[12] By the mid-1960s, while color broadcasting commenced and technical milestones like satellite relays were achieved, NET's audience share remained modest compared to established networks.[3]Shift to Commercial Entertainment Programming
In November 1973, Nippon Educational Television (NET) formally transitioned from an educational focus to general commercial programming, obtaining a license from Japan's Ministry of Posts and Telecommunications to operate as a station for broad public entertainment and information content. This pivot addressed persistently low viewership for educational material, which had struggled against the entertainment-heavy schedules of rivals like TBS and Fuji Television, whose variety shows and dramas captured larger audiences in the expanding post-war TV market.[13][3] The regulatory approval followed years of internal pressure to adapt to commercial realities, amid debates within NET's management over abandoning its foundational educational charter—established in 1957 under ties to the Asahi Shimbun and educational institutions—in favor of revenue-generating formats. Proponents argued that strict adherence to niche content limited financial sustainability and market share, while opponents feared dilution of public service ethos; the decision ultimately prioritized viability in a landscape dominated by five major commercial broadcasters.[13] Post-transition, NET's ratings began to rise from single-digit shares, enabling fiercer competition with incumbents by allocating airtime to high-appeal genres, though it initially trailed leaders in prime-time dominance. This shift intensified overall network rivalry, prompting strategic responses from competitors and contributing to a more fragmented Tokyo broadcasting environment by the mid-1970s.[13]Era as Asahi National Broadcasting
On April 1, 1977, Nippon Educational Television Co., Ltd. rebranded to Asahi National Broadcasting Co., Ltd., reflecting its transition to a general entertainment broadcaster following the acquisition of a full commercial license in 1973.[8][14] This change aligned the company with the All-Nippon News Network (ANN), bolstered by affiliate switches such as ABC in Osaka joining ANN in 1975, enabling broader nationwide content distribution through key stations like Hokkaido Television, Miyagi Television, and others.[15] The rebranding emphasized expansion beyond educational programming, with the channel adopting the TV Asahi name to signal a focus on diverse genres including news, dramas, and imported series.[14] In March 1977, ahead of the name change, Asahi National Broadcasting secured exclusive Japanese rights to broadcast the 1980 Moscow Olympics, marking a significant investment in high-profile international content to attract wider audiences.[8] That October, the network aired the American miniseries Roots, which drew massive viewership and boosted its profile amid the shift to entertainment-oriented scheduling.[16] Programming diversified with increased output in dramas and news bulletins via ANN, alongside variety shows and anime, sustaining a formula of costly productions through the 1980s that prioritized prime-time appeal over niche education.[16] Headquartered at 1-1-1 Roppongi in Tokyo's Minato ward, the company invested in production facilities to support growing operations, though space constraints in the residential area foreshadowed later relocations.[13] These efforts facilitated steady infrastructure enhancements, including studio expansions, to handle expanded drama series and news production, contributing to competitive household ratings in key time slots during the late 1970s and 1980s.[16]Renaming to TV Asahi Corporation and Key Restructuring
In the wake of Japan's asset price bubble collapse in the early 1990s, Asahi National Broadcasting Co., Ltd. (ANB), operating as TV Asahi, encountered reduced advertising revenues and intensified market competition as the economy entered a prolonged stagnation period. The broadcasting industry faced additional pressures from regulatory reforms during the decade, which facilitated the growth of satellite (BS) and cable services, eroding the traditional oligopoly of terrestrial networks and prompting adaptations in programming and operations.[17] [18] These challenges culminated in strategic overhauls, including schedule revisions in April 2000 to bolster viewer ratings after a decade of fourth-place standing among key networks.[14] By the early 2000s, ANB pursued comprehensive restructuring to enhance efficiency and competitiveness, aligning with broader media sector shifts toward diversification and technological upgrades. On October 1, 2003, ANB formally restructured and renamed itself TV Asahi Corporation, coinciding with the relocation of its headquarters from Ark Hills to a state-of-the-art facility within the Roppongi Hills complex.[8] This return to Roppongi—its original base before a mid-1980s move—incorporated modernized studios and production infrastructure designed to support advanced broadcasting amid digital transitions and rising content demands.[14] The reorganization aimed to streamline corporate functions, optimize costs in a post-bubble fiscal environment, and position the company for sustained viability against evolving revenue streams and regulatory landscapes.[15]Developments in the 2010s and 2020s
In the 2010s, TV Asahi adapted to the rise of internet-distributed television by enhancing its digital content strategies, including expanded online streaming and multimedia integration to counter declining traditional viewership amid broader industry shifts toward "terebi banare" or detachment from linear TV.[19] The broadcaster launched the "TV Asahi for the New Era Management Plan 2023-2025" on March 2, 2023, aligning with its 65th anniversary initiatives and prioritizing content creation across multiple platforms to drive IP exploitation in digital and experiential formats.[20] This plan builds on prior digital governance enhancements, focusing on diversified revenue streams from content beyond broadcast.[3] A cornerstone of this strategy is the Tokyo Dream Park project, an entertainment complex in Ariake, Tokyo, scheduled for completion in 2025 and grand opening in spring 2026, designed to offer immersive media experiences, event spaces, and IP-based attractions to expand into non-traditional business areas.[20][3] To bolster international co-productions, TV Asahi signed a Memorandum of Understanding with SLL, a Korean content studio affiliated with JoongAng Group, on May 17, 2024, enabling joint planning and development of dramas for global audiences; this has yielded projects including the Japanese remake of the series SKY Castle, set to premiere in July 2024, and the original romance thriller Monster (also titled Mamul), slated for 2025 broadcast.[21][22] In animation and IP expansion, TV Asahi Corporation invested in HIKE Holdings on October 1, 2025, supporting the startup's efforts in cross-media IP development, digital transformation of production environments, and animation project investments to cultivate scalable content ecosystems.[23][24]Corporate Structure and Ownership
Ownership and Governance
TV Asahi Corporation functions as a wholly-owned subsidiary of TV Asahi Holdings Corporation, the holding entity established in 2006 under Japan's regulatory framework for separating management and broadcasting operations in certified holding companies.[25] This structure ensures operational autonomy for TV Asahi while centralizing strategic oversight at the holdings level, with no direct government ownership or influence, distinguishing it as a private commercial broadcaster regulated solely by the Broadcasting Act.[25] Major shareholders of TV Asahi Holdings as of March 31, 2025, are led by The Asahi Shimbun Company (24.72%) and Toei Company, Ltd. (17.51%), both classified as controlling shareholders that provide strategic alignment without compromising editorial or operational independence through formalized separation agreements and governance protocols.[2][26] Additional key holders include The Master Trust Bank of Japan, Ltd. (7.12%), Kosetsu Museum of Art (4.75%), Dai Nippon Printing Co., Ltd. (3.81%), and KBC Group Holdings Co., Ltd. (3.15%), reflecting a diversified base of financial institutions and corporate investors.[2] The board of directors incorporates independent outside directors selected under strict criteria to avoid conflicts with major shareholders or business partners, promoting diverse expertise in broadcasting and strategy while adhering to Tokyo Stock Exchange independence standards; the Audit and Supervisory Committee features a majority of such outside members to enhance oversight.[25] Governance practices include Nomination and Compensation Committees to support transparent decision-making. To maintain certification as a broadcasting holding company, TV Asahi Holdings enforces limits on foreign voting rights below 20%, issuing notifications upon approaching 15% thresholds; foreign ownership stood at 15.37% as of March 31, 2025, rising to 19.8% by September 30, 2025, necessitating vigilant compliance to avert regulatory revocation.[2][27][28]Financial Performance and Strategy
TV Asahi Holdings Corporation reported consolidated net sales of approximately 327 billion yen for the trailing twelve months as of recent data, with broadcasting and content production forming the core revenue segments, supplemented by events and digital media.[29] Operating profit margins stood at around 9%, while net profit margins were approximately 8.3%, reflecting stable profitability amid competitive media landscapes.[29] For the fiscal year ended March 31, 2024, the company achieved operating profit of about 19.7 billion yen in interim periods, driven by advertising recovery and content licensing.[30] In response to declining traditional viewership and cord-cutting trends, TV Asahi has pursued a "360° Strategy" emphasizing diversification into digital platforms, internet distribution, and live events to sustain revenue streams.[3] This includes bolstering digital entertainment initiatives and establishing a dedicated events unit in April 2025 to capitalize on experiential content, aiming to offset broadcasting declines through multi-channel monetization.[31] Early results showed promise, with first-quarter net sales for fiscal year 2026 (ended June 30, 2025) rising 3.7% year-over-year, supported by these non-linear revenue sources.[32] Capital allocation strategies underscore financial discipline, including share buybacks completed in 2025—such as the acquisition of 1,108,200 shares by June 30 for 2.9 billion yen—to enhance shareholder value and optimize capital structure.[33] Dividend policy maintains stability, with an annual payout of 60 yen per share for fiscal year 2025 (payout ratio of 25.4%), prioritizing consistent returns without aggressive increases that could strain liquidity.[34] These measures, combined with cost controls in content production, position the company for long-term sustainability despite sector headwinds like streaming competition.[3]Facilities
Headquarters and Roppongi Redevelopment
TV Asahi's headquarters are situated at 6-9-1 Roppongi, Minato-ku, Tokyo, within the Roppongi Hills urban complex.[35] The Roppongi 6-chome district, centered on TV Asahi's original facilities, served as the company's operational base from its formative years following establishment in 1957.[36] By the 1980s, expansion needs and the site's location in a residential area necessitated redevelopment to accommodate growing broadcasting infrastructure.[37] In November 1986, the Tokyo Metropolitan Government designated the Roppongi 6-chome area as a redevelopment inducement zone, initiating a major private-sector project involving Mori Building Co., Ltd. and TV Asahi as key landowners.[36][38] This collaboration amalgamated over 400 lots and addressed topographic challenges, such as a 17-meter gradient, through comprehensive urban renewal.[36] Planning spanned the late 1980s and 1990s, with construction commencing around 2000 after TV Asahi temporarily relocated operations to the nearby Ark Hills Studio. The project represented Japan's largest private urban redevelopment at the time, integrating commercial, residential, and media facilities.[39][37] The resulting TV Asahi Building, completed in 2003 and designed by architect Fumihiko Maki, functions as both headquarters and broadcast center along the eastern edge of Roppongi Hills.[40][41] Spanning eight stories, it houses production studios, offices, and meeting facilities optimized for modern television operations, including space for high-definition content creation post-Japan's digital broadcasting shift.[42] As of 2025, the facility remains integral to TV Asahi's core activities, supporting integrated studio production amid ongoing technological upgrades, though no large-scale physical expansions have been announced for the site itself.[40]Other Key Facilities
TV Asahi operates the Ark Broadcasting Center in Ark Hills, Akasaka, Tokyo, which supports ongoing production and broadcasting activities distinct from the main headquarters.[43] Completed in 1985, this facility houses specialized studios and has been integrated into sustainability initiatives, including renewable energy certificate adoption for its operations.[43] For news gathering, TV Asahi established satellite news gathering (SNG) capabilities in April 1989, incorporating a heliport and helicopter deployments to enable rapid live reporting from remote locations across Japan.[13] These mobile assets facilitate logistical support for nationwide coverage through the All-Nippon News Network's affiliate structure. In sports production, TV Asahi utilizes advanced remote production technologies to cover international events without extensive on-site infrastructure. In 2020, the network employed TVU Networks' Remote Production System and mobile transmitters for live U.S. Open golf broadcasts, minimizing physical deployments while ensuring high-quality feeds.[44] Similar investments supported localized coverage of the 2021 Open Championship, allowing flexible transitions between scenes via cloud-based workflows.[45] The Wakabadai Media Center in western Tokyo serves as a secure archival facility for video tape storage, relocated post-2011 Tōhoku earthquake to reduce tsunami vulnerability and preserve historical content.[46] These elements collectively enable efficient content feed-in and distribution beyond central Tokyo operations.Branding and Visual Identity
Evolution of Logos and Slogans
TV Asahi's logos originated during its time as Nihon Educational Television (NET), emphasizing an educational mission with simple, functional designs. From 1957 to 1960, the initial NET logo featured a stylized emblem reflecting its founding as Japan's second commercial television station focused on instruction. This was succeeded by the "Channel 10" logo from 1960 to 1977, incorporating the channel number to highlight its Tokyo UHF allocation and growing national reach.[47][14] The 1977 rebranding to TV Asahi, amid a shift from educational to general programming, introduced a distinctive red and green "10" mark symbolizing channel identity and vibrant entertainment. This logo persisted until 2003, with a supplementary design added in October 1996 by graphic designer Yoshio Sakamoto, integrating a tree motif alongside the "TV ASAHI" wordmark to evoke growth and organic development, aligning with audience perceptions of renewal post-regulatory liberalization. On October 1, 2003, following the relocation to Roppongi Hills and corporate restructuring, TV Asahi unveiled a new primary logo: an origami-inspired "10" formed by a vertical stick for the "1" and a rhombus for the "0," paired with a lowercase "tv asahi" wordmark. This dynamic form, created by UK design collective Tomato, represents perpetual motion and evolution, adapting to sound inputs for fluidity in digital broadcasts and enhancing global visual appeal.[47][15][8] Slogans have complemented these visual shifts, underscoring content freshness. The phrase "New Air, On Air" emerged prominently in the late 20th century, positioning the network as a source of innovative broadcasting amid competition, and persisted into the digital transition to signal ongoing adaptation. Rebrands, such as the 2003 update, correlated with milestones like infrastructure upgrades, fostering perceptions of modernity and accessibility for diverse viewers transitioning from analog to HD formats.| Period | Logo Description | Key Context |
|---|---|---|
| 1957–1960 | Initial NET emblem | Educational founding focus[47] |
| 1960–1977 | "Channel 10" design | Expansion beyond Tokyo[47] |
| 1977–1996 | Red/green "10" mark | Shift to entertainment[14] |
| 1996–2003 | Tree motif with wordmark | Brand refresh for growth[15] |
| 2003–present | Origami "10" and lowercase wordmark | Digital-era dynamism[47][8] |