Hubbry Logo
Anheuser-Busch brandsAnheuser-Busch brandsMain
Open search
Anheuser-Busch brands
Community hub
Anheuser-Busch brands
logo
8 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Anheuser-Busch brands
Anheuser-Busch brands
from Wikipedia
Budweiser beer

Anheuser-Busch is the largest brewing company in the United States, with a market share of 45 percent in 2016.[1] A wholly owned subsidiary of Anheuser-Busch InBev SA/NV, Anheuser-Busch operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016.[2] Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light. As of September 2025 Michelob Ultra is the top selling beer in America.[3][4]

Budweiser

[edit]

Budweiser

[edit]

Budweiser is a 5.0% ABV Adjunct pale lager introduced in 1876 by Adolphus Busch and long one of the best selling beers in the United States.[5] It is made with up to 30% rice in addition to hops and barley malt.[6] Budweiser is produced in breweries around the United States and the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.

Budweiser Select

[edit]

Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L).[7] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.

Budweiser Select 55

[edit]

A version of Budweiser Select that contains 55 calories per 12 US fl oz serving (650 kJ/L) is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% ABV; by comparison, most American lagers have around 5%.

Budweiser 66

[edit]

Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by InBev UK Limited. Launched in July 2010, Budweiser 66 has 84 Calories in a 300  CM^3 serving (just over 10 oz).[8]

Budweiser 1933 Repeal Reserve

[edit]

A 6.1% ABV amber lager style introduced in November 2017, inspired by a pre-prohibition recipe.

Budweiser Zero

[edit]

Shortly after Prohibition Brew's discontinuation, InBev announced a new non-alcohol beer drink called Budweiser Zero. NBA player Dwyane Wade partnered with the company in the creation of the drink, stating "it was personal to me because of my mom's and dad's journey through addiction" and called the drink "a can that gives you that encouragement" while attempting to avoid alcohol.[9][10] In May 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at the time.[11]

The drink features zero sugar, zero alcohol, zero carbs, and fifty calories. Various promotions tied to the product have been offered, such as free Uber rides.[12] It has been received with mixed reviews. InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and The Week calling it "an attack on American values".[13] It has mixed to positive reviews among taste testers, being praised to its beer-like appearance and taste, and slightly criticized for being bland in flavor.[14][15][16]

Bud Light

[edit]
A bottle of Bud Light

Introduced in 1982 as Budweiser Light,[17] it is Budweiser's flagship low-calorie beverage,[18] advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).[19]

Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer.[20]

From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials.

From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.

2023 boycott

[edit]

On April 1, 2023, Bud Light sent transgender social media personality Dylan Mulvaney custom Bud Light cans featuring Mulvaney's face to celebrate the anniversary of Mulvaney's "365 Days of Girlhood" series, which documented Mulvaney's gender transition.[21][22] In response, several notable figures on the American right called for a boycott of the company.[23][22]

On April 14, 2023, Anheuser-Busch CEO Brendan Whitworth released a statement saying, "We never intended to be part of a discussion that divides people."[24] Whitworth's statement was characterized by The Washington Post as a "vaguely apologetic statement [that] satisfied seemingly no one."[25] On April 20, 2023, White House Press Secretary Karine Jean-Pierre spoke out against the rhetoric of "violence and vitriol" against transgender Americans by those boycotting the beverage.[26] In late April, a spokesperson for Anheuser-Busch said that two executives – Bud Light's vice president of marketing and her boss – would take leaves of absence.[27][28][29][30]

In the month following the advertisement, Bud Light sales dropped 13.7 percent.[31][32][33] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".[34][35] Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales.[36][37]

In June 2023, Bud Light announced that as promotion for the 2023 Fourth of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which means the beer would be free via some stores that sell it at a discount lower than $15.[38]

Bud Light Platinum

[edit]

A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 139 calories per 12 US fl oz serving (1,640 kJ/L), 8 fewer than a regular Budweiser.

Bud Light Apple

[edit]

Bud Light with apple flavor added. It has 151 calories per 12 US fl oz serving (1,780 kJ/L). Released in 2015 with 4.2% ABV.

Bud Light Peels

[edit]

These beers make up the Bud Light citrus portfolio.[39]

Bud Light Lemonade

[edit]

Bud Light made with real lemonade. It has 149 calories per 12 US fl oz serving (1,760 kJ/L). Released in May 2020 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Lime

[edit]

Bud Light with lime flavor added. It has 116 calories per 12 US fl oz serving (1,370 kJ/L). Released in May 2008 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Orange

[edit]

Bud Light made with orange peels. It has 142 calories per 12 US fl oz serving (1,670 kJ/L). Released in April 2018 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Seltzer

[edit]

Bud Light released their own alcoholic seltzer water beverage in mid-January 2020.[40] The four flavors available include black cherry, watermelon, tangerine, mango, and are made from cane sugar and fruit flavor. Each can has 100 calories per 12 US fl oz serving and has 5% ABV.[41][40]

Bud Light Lime-A-Ritas

[edit]

Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada)[42] flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita", the mango flavored "Mang-o-Rita", and the raspberry flavored "Raz-Ber-Rita". For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales.[43] After the release of the "Mang-o-Rita" and "Raz-Ber-Rita", A-B released an eighteen-pack case containing six "Lime-a-Ritas", four "Straw-Ber-Ritas", four "Mang-o-Ritas", and four "Raz-Ber-Ritas".[44]

In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita", an apple-flavored margarita sold until November 2014.[45]

In February 2015, A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita", a lemonade flavored margarita.[46]

In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita", a grape flavored margarita. In fall 2016, A-B released the new "Cherry-Ahh-Rita", a cherry-flavored margarita.

In summer 2017, A-B released the new "Peach-A-Rita". A-B also released the new "Orange-A-Rita", in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer 2017, A-B introduced "Splash by Lime-A-Rita", a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita". In the fall of 2017, A-B introduced Pome-Granate-Rita.

In 2018, A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back the watermelon flavor.

In 2019, Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In 2020, A-B introduced Guav-A-Rita.[47]

Bud Ice

[edit]

Introduced in October 1993[48] as Ice by Budweiser, it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "Strangers in the Night".

Bud Extra

[edit]

A beer with caffeine, ginseng, guarana and alcohol. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.

Budweiser/Bud Light Chelada

[edit]

A blend of Budweiser or Bud Light and Clamato. This beverage became available nationally in late 2007.[citation needed]

Discontinued

[edit]

Budweiser American Ale

[edit]

Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2011.

Budweiser Brew Masters' Private Reserve

[edit]

Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which [clarification needed] is tapped to the brew kettles to toast the holiday season."[49]

Budweiser Malt Liquor

[edit]

Introduced in limited test markets between 1970 and 1973, its slogan was "The first malt liquor good enough to bear the name."[50]

Budweiser Prohibition Brew

[edit]

In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025.[51] They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to the Canadian market in 2016.[52] It was brewed in the same method as Budweiser, with the alcohol removed via evaporation.[53] It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional NBA player Dwyane Wade.[54][55]

Bud Dry

[edit]

Bud Dry was introduced nationally in the U.S. in April 1990[56] with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diät-Pils style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010.

Bud Ice Light

[edit]

Bud Ice Light contains 5.0% ABV and 115 calories per 12 US fl oz serving (1,360 kJ/L). It undergoes fractional freezing, which Bud Light does not undergo. It was discontinued in 2010.

Bud Light Golden Wheat

[edit]

Bud Light Golden Wheat, a Hefeweizen based on the classic German wheat beer, was introduced on October 5, 2009, in response to the increase such beers produced by American craft brewers. It had 118 calories per 12 US fl oz serving (1,390 kJ/L), 8.3 grams of carbohydrates and 4.1% alcohol by volume. Production was discontinued in 2012.[57]

Bud Silver

[edit]

An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. It was discontinued in 2006 after it failed to meet sales expectations.[58]

Red Wolf

[edit]

A red ale marketed during the 1990s in the United States. It was enjoyed by some consumers, but neither as well known nor as popular as other Anheuser-Busch brands. Discontinued c. 2000.[59]

Michelob

[edit]
Michelob Ultra is the best selling beer in America in late 2025

Michelob (/ˈmɪk.ə.lb/) is a 4.2% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs".[60] Michelob is the German name for the market town of Měcholupy, now in the Czech Republic, known for its brewing tradition. As of September 2025, Michelob Ultra, a reduced carbohydrate brew, was the #1 selling beer in the United States, displacing Modelo Especial, which had held the top rank since June 2023 when it overtook Bud Light following backlash against the company over the Dylan Mulvaney promotion.[3][4]

Michelob began its ascent towards becoming a popular national brand in 1961, when Anheuser-Busch produced a pasteurized version of the beer which allowed its legal shipment across state lines.[citation needed] Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January 2007 to October 2008.

Brand variation

[edit]

The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest.

The year 1997 saw the introduction of several specialty beers under the Michelob marquee. These include:

  • Michelob Honey Lager
  • Michelob Pale Ale
  • Michelob Marzen
  • Michelob Pumpkin Spice Ale
  • Michelob Winter's Bourbon Cask Ale

AmberBock is a 5.1% ABV amber lager which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in 1998.

From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006, Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include:

  • Michelob Bavarian Wheat (summer)
  • Michelob Marzen (fall)
  • Michelob Porter (winter)
  • Michelob Pale Ale (spring)

The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s; and in 2002, the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later, Michelob Ultra Amber (a darker, more flavorful beer) was added to this sub-line.

According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink".[61]

All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.

Marketing

[edit]

Advertisements for Michelob Ultra feature people engaged in sporting activities. The Michelob ULTRA Open at Kingsmill and Michelob Ultra Futures Players Championship, were sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri bicycle race and sponsors the King of the Mountains jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. PGA Tour players Sergio García and Brooks Koepka are both sponsored by Michelob, as well as veteran beach volleyball player Kerry Walsh. Lance Armstrong signed on October 6, 2009, a three-year agreement to become Michelob Ultra's new spokesperson and ambassador, but was dropped by the company in 2012 after being accused of using performance-enhancing drugs.[62]

Michelob sponsored several episodes of the Diggnation podcast. The hosts, Kevin Rose and Alex Albrecht, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery.[citation needed]

Michelob is famous for its late-1980s TV commercials that used the slogan, "The night belongs to Michelob", which centered on its "night" theme and used songs that had the word "night" or a form of the word "night" in its title, including "The Way You Look Tonight" by Frank Sinatra, "Move Better in the Night" by Roger Daltrey, "Tonight, Tonight, Tonight" by Genesis, "Don't You Know What the Night Can Do?" and "Talking Back to the Night" by Steve Winwood, and a new recording of "After Midnight" by Eric Clapton. In the 1980s and 1990s, Michelob used the slogan "Some days are better than others".[citation needed]

In February 2023, Williams Racing announced a multi-year partnership with Michelob Ultra.[63] This reunites Williams with Anheuser-Busch for the first time since 2006 when Budweiser sponsored the then-BMW WilliamsF1 Team from 2003.[64]

In June 2025, FIFA announced that the official beer of the Club World Cup was Michelob Ultra.

Rolling Rock

[edit]

Rolling Rock is a 4.4% ABV pale lager launched in 1939 by the Latrobe Brewing Company. In May 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev for $82 million (equivalent to $128m in 2024) and began brewing Rolling Rock at its Newark facility in mid July 2006.[65] Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, 3.7% ABV, and Rock Light, 3.5%; the company also produces a 5% ABV amber lager, Rolling Rock Red. Ingredients are pale barley malt, rice, corn and hops.[66]

Busch

[edit]

Busch Beer, an economy brand 4.3% lager, was introduced in 1955 as Busch Bavarian Beer;[67] the brand name was changed in 1979 to Busch Beer.[68]

The Busch brand was introduced largely in response to Major League Baseball rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept. At the time, naming ballparks after alcoholic beverages was forbidden. Unable to rename Sportsman's Park "Budweiser Stadium" as a result, company chairman and then-new Cardinals owner Gussie Busch named the venue for himself two years before introducing Busch beer.[69]

Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995,[70] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.[71] At a slightly lower price than flagship brand Budweiser, it competes directly with the MillerCoors brand Milwaukee's Best, Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light, Keystone Light and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best Ice, Keystone Ice/V9 and Icehouse.[citation needed]

In September 2020, Busch released Dog Brew, a non-alcoholic beverage for dogs. The "beer" contains no alcohol or hops, but is made with pork bone broth, water, vegetables, herbs, and spices.[72]

On June 16, 2025, Busch introduced a new flavor "Light Lime" which will be available for a limited time in 25 states.[73]

Natural

[edit]

Natural Light is an economy brand 4.2% ABV reduced-calorie pale lager introduced in 1977.[74] The brand was originally called Anheuser-Busch Natural Light. In 2008 The Wall Street Journal listed it as the fifth largest selling beer in the U.S.[75] Natural Ice is an economy brand 5.9% ABV ice beer, introduced in 1995. Nearly two decades after the introduction of Natural Ice a malt liquor named Natty Daddy (8% and 5.9% ABV) was added to the market in 2012. It competes directly with the MillerCoors brand Keystone Light, Milwaukee's Best Light, Southpaw Light while Natural Ice competes directly with Keystone Ice/V9, Milwaukee's Best Ice and Icehouse and Natty Daddy competes against Keylightful, Keystone Lime and Icehouse Edge. Anheuser Busch continues to add to the Natural Light profile releasing Naturdays in 2019. Currently there are three flavors, original strawberry lemonade, pineapple lemonade and red, white and blueberry.[citation needed]

Johnny Appleseed

[edit]

Johnny Appleseed is a 5.5% ABV cider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April 2014. Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute Johnny Appleseed out of their Baldwinsville, New York brewery.[76]

LandShark Lager

[edit]
LandShark Lager with a wedge of lime

LandShark Lager, brewed in Jacksonville, Florida, is a 4.6% ABV island-style lager[clarify] launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain.[citation needed]

Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins and the Miami Hurricanes, was renamed "Land Shark Stadium" for the 2009 football season.[77][78][79]

Craft Beer Ownership

[edit]

Goose Island Brewery

[edit]

Goose Island started in 1988 as a brewpub in Chicago, and opened a separate bottling plant there in 1995. The brewery and its beers were purchased by Anheuser-Busch InBev in 2011.[80] The Chicago brewery continues to produce and sell small batch beers while their national offerings are made in bulk at various Anheuser-Busch facilities.[citation needed]

Elysian Brewing Company

[edit]

Elysian was founded in Seattle, Washington, in 1995 by Dave Buhler, Joe Bisacca, and Dick Cantwell. On January 23, 2015, it was announced that Elysian would be sold to Anheuser-Busch in a deal expected to close within three months.[81]

Golden Road Brewing

[edit]

The purchase of Golden Road Brewery in Los Angeles was announced on September 23, 2015.[82]

Four Peaks Brewery

[edit]

Four Peaks announced on December 18, 2015, that it had been acquired by ABInbev as part of its High End unit.[83]

Devils Backbone Brewing Company

[edit]

Devils Backbone announced on April 12, 2016, that it had been acquired by ABInbev as part of its High End unit.[84]

Karbach Brewing Company

[edit]

Karbach Brewing Company announced on November 3, 2016, that it had been acquired by ABInbev as part of its High End unit.[85]

Wicked Weed Brewing

[edit]

Wicked Weed Brewing announced on May 3, 2017, that it had been acquired by ABInbev as part of its High End unit.[86]

Malt liquors

[edit]

King Cobra

[edit]
King Cobra logo

King Cobra is a 6% alcohol by volume malt liquor introduced in 1984. It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn.[87] Shortly after its launch, King Cobra was supported by an advertising campaign featuring actor, martial artist, and former American football player Fred Williamson and the tag-line "Don't let the smooth taste fool you!"[citation needed]

Hurricane

[edit]
Hurricane High Gravity Lager

Hurricane High Gravity Lager is an 8.1% alcohol malt liquor beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Recently,[when?] Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a 40-ounce bottle with an ABV of 5.9%.[citation needed]

Spykes

[edit]

The company introduced a flavored 12% ABV malt liquor under the name Spykes in 2007. It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate.[88] It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal.[89][90][91]

Others

[edit]
  • Bon & Viv Spiked Seltzer a new take on hard seltzer to be introduced to the public on February 3, 2019, Super Bowl Sunday[92][93]
  • Green Valley Brewing Company, has a craft beer appearance; "Anheuser-Busch" does not appear on labels of its products.
  • Redbridge, a gluten-free beer made from sorghum.
  • Tequiza was a 4.5% ABV fruit flavored pale lager introduced in 1998 in limited markets in the US, then withdrawn in January 2009.[94] Tequiza Extra, with more Tequila flavor and less lime, was test-marketed in 2000
  • Tilt, a line of fruit flavored malt beverages.
  • Wild Blue Lager, a strong lager with blueberries.
  • Ziegenbock, sold in Texas and nearby states.

Minority ownership brands

[edit]

As of January 2013, Anheuser-Busch InBev had 32.2% ownership in the Craft Brew Alliance, a beer brewing company[95] that is composed of several beer and cider brands. Anheuser-Busch sold its stake in several of these brands to Tilray in 2023.[96]

  • Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington; Anheuser-Busch sold its stake to Tilray in 2023.
  • Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; Anheuser-Busch sold its stake to Tilray in 2023.
  • Kona Brewing Company founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii;
  • Omission Beer developed internally in 2012 in Portland, Oregon; and
  • Square Mile Cider, launched in 2013; Anheuser-Busch sold its stake to Tilray in 2023.

Craft beer distribution alliances

[edit]

Beers made by smaller "craft" breweries which are co-distributed with A-B brands by select distributors:[97]

Previously owned by Anheuser-Busch

[edit]

The following brands were owned by Anheuser-Busch until they were all sold to Tilray in 2023.[96]

10 Barrel

[edit]

In November 2014, it was reported that 10 Barrel Brewing, with brewpubs in Bend, Oregon, and Boise, Idaho, would be acquired by Anheuser-Busch. This was the second small brewing company acquired by the company in that calendar year.[98]

Blue Point

[edit]

On February 5, 2014, it was announced that Blue Point Brewing Company was being sold to Anheuser-Busch InBev for nearly $24 million. As of the time of sale, the brewery will continue to operate in its Patchogue, New York, location.[99]

Breckenridge Brewery

[edit]

Several days after acquiring the Four Peaks brand and assets, InBev announced the purchase of Breckenridge Brewery, with brewpubs based in Colorado.[100]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Anheuser-Busch brands comprise the portfolio of beer and malt beverage products produced by Anheuser-Busch, the United States-based subsidiary of Anheuser-Busch InBev, featuring flagship labels such as Budweiser—introduced in 1876 as an American-style lager—Bud Light, Michelob ULTRA, and Busch Light. Originating from a St. Louis brewery established in 1852 by Eberhard Anheuser and later expanded by Adolphus Busch, the company pioneered nationwide beer distribution via refrigerated rail cars and built a dominant position in the U.S. market through consistent innovation and marketing. By 2025, Anheuser-Busch brands collectively command substantial U.S. beer market share, with Michelob ULTRA emerging as the top-selling beer in retail and on-premise channels due to its low-carbohydrate appeal, while Bud Light maintains a leading role despite competitive pressures. A defining controversy arose in 2023 when Bud Light's promotional partnership with transgender influencer Dylan Mulvaney prompted widespread consumer backlash, leading to a boycott that caused U.S. sales for the brand to plummet by approximately 30% in subsequent months and overall losses exceeding $1 billion for Anheuser-Busch InBev. This episode highlighted vulnerabilities in brand alignment with core demographics, contributing to Bud Light's displacement from the top U.S. sales position it had held for decades.

Historical Context and Ownership

Origins of the Brand Portfolio

The Anheuser-Busch brand portfolio originated in , , where acquired a struggling Bavarian in 1860 and renamed it E. Anheuser & Co. , Anheuser's son-in-law, joined in 1864, implementing —the first U.S. to do so—and refrigerated to extend and enable wider distribution of beers. In 1876, Busch introduced , a Bohemian-style using imported and adjuncts for crispness, positioning it as an affordable premium American beer that rapidly became the company's flagship. This launch marked the portfolio's foundation in mass-produced, pasteurized suited to the expanding U.S. and immigrant tastes for lighter European-style brews. By the late 19th century, diversified into premium segments with Michelob in 1896, an all-malt draft beer priced at about $8 per barrel for wholesalers—double typical rates—targeting upscale consumers seeking a fuller-bodied alternative to Budweiser. Initially unpasteurized and draught-only, Michelob emphasized quality ingredients without adjuncts, reflecting Busch's strategy of tiered offerings to segment the market by price and perceived sophistication. The company's early growth relied on internal innovation at its facility, producing over 1 million barrels annually by 1900 through mechanized brewing and bottling advancements, rather than external acquisitions. Post-Prohibition in 1933, rebuilt with value-oriented brands like Busch Bavarian in 1955, a filtered marketed as "Clear and Bright" to appeal to budget-conscious drinkers amid rising competition. The portfolio expanded in the 1970s amid the light beer trend sparked by in 1973; launched in 1977 as its first reduced-calorie at 97 kcal per serving, brewed with high corn for economy and refreshment. debuted in 1982 across 40 states, a 110-calorie variant of emphasizing taste retention in a lower-calorie format, which propelled it to bestseller status through aggressive marketing and production scale. This era's developments, driven by consumer shifts toward lighter, cheaper options, solidified the portfolio's focus on variants without significant pre-2008 brand acquisitions, prioritizing in-house R&D at 12 U.S. breweries.

Post-2008 AB InBev Integration

The acquisition of by , completed on November 18, 2008, for $52 billion, formed () and integrated Anheuser-Busch's U.S.-centric brand portfolio into a global brewing powerhouse controlling approximately 25% of worldwide beer volume at the time. This merger added key Anheuser-Busch brands like , Bud Light, and Michelob to InBev's existing lineup, including and Beck's, enabling cross-regional synergies such as expanded distribution for Budweiser in and . To secure U.S. antitrust clearance from the Department of Justice, divested specific assets, including Labatt USA's distribution rights in and certain brands like Bass and to independent buyers, preserving local competition in affected markets. Post-merger integration emphasized operational rationalization and cost discipline, with AB InBev targeting $1.5 billion in annual synergies through supply chain efficiencies, procurement consolidation, and headcount reductions exceeding 1,500 positions at Anheuser-Busch's St. Louis headquarters within the first year. Brand strategy shifted toward a "focus brands" model, prioritizing high-volume global icons like Budweiser—repositioned as AB InBev's flagship—while de-emphasizing or divesting non-core regional labels to streamline the portfolio and allocate marketing resources more efficiently. This approach involved absorbing Anheuser-Busch's U.S. marketing expertise into AB InBev's centralized structure, fostering a unified corporate culture under CEO Carlos Brito that prioritized zero-based budgeting and performance metrics over legacy practices. By 2009, accelerated divestitures of peripheral assets inherited from , including a 27% stake in China's and South Korea's , generating proceeds to reduce debt from the acquisition and refocus on core brands. These moves supported long-term , with brands benefiting from global scale—such as Bud Light's export growth—though integration challenges included cultural clashes between InBev's efficiency-driven and 's traditional U.S. operations, leading to ongoing workforce adjustments. Overall, the integration transformed 's brands from primarily domestic players into components of a premiumization-focused global strategy, evidenced by increased investment in Budweiser's international positioning.

Flagship Beer Brands

Budweiser Line

The Budweiser line features the flagship American-style , originally developed by at the Anheuser-Busch brewery in , , and first produced in 1876. This medium-bodied, crisp is brewed using high-quality and a blend of premium hop varieties, resulting in a balanced flavor profile with notes of sweetness and subtle hop bitterness. Known as the "King of Beers," it has maintained a signature beechwood aging process to enhance clarity and flavor consistency, contributing to its widespread recognition in the United States and international markets where allowances permit. Over time, Anheuser-Busch introduced premium extensions within the Budweiser line to target specific consumer preferences while leveraging the core brand's heritage. Budweiser Black Crown, launched in January 2013 following Anheuser-Busch InBev's Project 12 consumer testing initiative, represents a golden amber variant with increased body, color, and hop character compared to the standard product, achieving a 6% (ABV). This variant incorporates proprietary descended from the original strain and a blend of caramel malt with domestic , aiming to appeal to those seeking a bolder without departing from Budweiser's tradition. Other notable variants include Budweiser Select, a lower-carbohydrate option introduced to cater to health-conscious drinkers, and historical extensions like Bud Dry, a drier profile launched in the 1990s but later discontinued. These products underscore Anheuser-Busch's strategy of line extensions to maintain relevance amid shifting market demands, though the core Budweiser lager remains the line's cornerstone, with annual U.S. production historically exceeding billions of barrels prior to industry consolidations.

Bud Light Variants

Bud Light variants represent extensions of the core Bud Light light lager, introduced on July 31, 1982, with 4.2% ABV and 110 calories per 12-ounce serving, designed to offer reduced calories compared to standard lagers while preserving drinkability through a blend of malts and . These variants, developed under (later ), incorporate flavor infusions, higher alcohol content, or hybrid mixes to target specific markets, such as preferences or ready-to-drink convenience, amid competition in the light segment where Bud Light held over 25% U.S. by volume in the early . One prominent variant, Bud Light Lime, launched nationwide in May 2008, adds 100% natural lime flavor to the base recipe, yielding 4.2% ABV and 116 calories per 12-ounce serving, which contributed to a surge in sales during its debut summer amid rising demand for flavored light beers. A refreshed version with updated packaging followed in April 2018 to sustain appeal in the category. Bud Light Platinum, introduced in early 2012 with advertising support, features a slightly sweeter profile and higher 6% ABV in a bottle, positioning it as an upscale option with fewer carbs than the original despite increased calories. It marked one of Anheuser-Busch's notable extension launches, achieving rapid distribution but facing later challenges in sustaining volume amid shifting premium preferences. Seasonal offerings like Bud Light Orange, debuted in April 2018 as a limited-time product available through , incorporate real orange peels for a citrus-forward taste at 4.2% ABV, aiming to capture summer consumption and expand beyond lime's dominance in flavored variants. Bud Light Chelada, first nationally released in 2008 as a premixed hybrid, combines Bud Light with tomato cocktail, lime juice, spices, and black pepper for 4.2% ABV, targeting michelada-style preferences in Latino markets and evolving with additions like Tajín Limón in 2023 for enhanced spice. More recent innovations include Bud Light Next, a zero-carb, low-calorie variant launched in 2022 with under 80 calories per serving and 4% ABV, emphasizing health-focused modifications to the light formula.
VariantLaunch YearKey FeaturesABV
Bud Light Lime2008Natural lime infusion; 116 calories/12 oz4.2%
Bud Light Platinum2012Sweeter taste; premium positioning6%
Bud Light Orange2018 (seasonal)Orange peel flavor4.2%
Bud Light Chelada2008 and spice mix4.2%
Bud Light Next2022Zero carbs; <80 calories/12 oz4%
These extensions reflect Anheuser-Busch's strategy to leverage Bud Light's volume leadership—peaking at 42.5 million barrels annually in the U.S. by 2008—through incremental innovations rather than wholesale reformulation, though some, like , have seen declining sales amid broader market contractions post-2010.

Michelob Family

The Michelob family consists of premium lager beers produced by , with the original Michelob introduced in as an all-malt of 4.7% ABV developed by for upscale draught consumption. Initially available only on draught, a pasteurized bottled version expanded its national reach starting in the mid-20th century, positioning it as a high-end alternative to mass-market beers. Key variants emerged to address evolving consumer preferences for lighter options. Michelob Light, launched in 1978 as the industry's first super-premium , utilized a high percentage of two-row and imported , marking Anheuser-Busch's second light beer after . This was followed by Michelob Golden Draft, a cold-filtered incorporating two-row , premium American , and corn for smoothness, with a light variant offering reduced calories at 110 per 12-ounce serving and 4.1% ABV. Michelob Ultra, introduced in 2002 amid demand for low-carbohydrate beers, features 95 calories and 2.6 grams of carbohydrates per 12-ounce serving, redefining the segment with its focus on active lifestyles. By September 2025, Michelob Ultra achieved the top position in U.S. beer sales by volume for the year-to-date period ending September 14, surpassing Modelo Especial, driven partly by the March 2025 launch of Michelob Ultra Zero, a non-alcoholic variant that became a leading innovation in the category. invested $7.4 million in September 2025 to expand Michelob Ultra production at its brewery, reflecting sustained demand amid broader industry shifts.

Value and Light Beers

Busch Brands

Busch Beer, originally launched as Busch Bavarian in 1955, marked Anheuser-Busch's first major beer introduction following the repeal of in 1933, positioned as an affordable, crisp with the "Clear and Bright as Mountain Air." The brand draws its name from , a key figure in the company's early development, and emphasizes themes of refreshment and outdoor appeal, often associating with mountainous imagery and accessibility for working-class consumers. In 1979, it was rebranded simply as Busch, adopting the "Head for the Mountains" to reinforce its rugged, value-driven identity, with an (ABV) of 4.3%, 114 calories per 12-ounce serving, and a profile featuring balanced sweetness and subtle hop bitterness brewed from premium hops, select grains, and water. The Busch portfolio expanded in the late 1980s and 1990s to include lighter and specialized variants targeting health-conscious and seasonal drinkers. Busch Light, introduced in 1989 as Busch Light Draft and rebranded in 1994, offers a smoother, sweeter with reduced calories (95 per 12 fl oz serving), 3.2 grams of carbohydrates, 0.7 grams of protein (fat, sodium, and cholesterol negligible), and 4.1% ABV, brewed longer for enhanced crispness and marketed as "the coldest and smoothest" option for extended outdoor activities. Busch Ice followed in 1995 as a higher-strength variant at 5.9% ABV, featuring a bolder, fuller body with ice-brewed techniques for smoothness and the slogan "Brave the Cold," appealing to consumers seeking intensified flavor without premium pricing. Non-alcoholic and themed extensions further diversified the line. In 1994, Busch Non-Alcoholic debuted with the slogan "Mountain of Real Beer Taste," providing a zero-ABV alternative that mimics the original's profile for designated drivers or low-alcohol preferences. Busch Camo, launched in 2006, introduced packaging tailored for and outdoor enthusiasts, maintaining the core Busch recipe while enhancing thematic without altering the beer's formulation. These variants collectively position the Busch family as a budget-friendly segment within Anheuser-Busch's portfolio, emphasizing mass-market appeal over craft complexity, with Busch Light achieving notable growth as the second-fastest-growing beer in the U.S. by volume in recent years.

Natural Light

Natural Light is an American light lager produced by , introduced in 1977 as the company's first reduced-calorie beer to compete with emerging low-calorie options like . It features a 4.2% (ABV), 95 calories per 12-ounce serving, 3.2 grams of carbohydrates, and 0.7 grams of protein, achieved through a longer process that lightens the body while maintaining a crisp profile. The beer is brewed using water, barley malt, corn (as a cereal adjunct), hops, and yeast, with a blend of premium American and imported varieties contributing to its mild flavor. This formulation prioritizes affordability and drinkability over complexity, positioning it as a value-oriented product often associated with high-volume consumption in social settings like college campuses, where it earned the nickname "Natty Light." By 2019, it ranked as the sixth best-selling beer in the United States, reflecting sustained demand despite critiques of its taste as watery or bitter compared to fuller-bodied lagers. Marketing efforts have emphasized nostalgia, utility, and youthful demographics, including partnerships like a 2023 collaboration with Sperry for upcycled boat shoe beer holders and a 2025 tie-in with actor Richard Karn for a "craft" parody campaign. In 2023, Anheuser-Busch reintroduced a retro can design from the brand's early years, which outperformed modern packaging in sales rate. Variants such as Natural Ice (launched 1995) and Natural Light Hard Seltzer (2019) extend the line into higher-alcohol and non-beer categories, while promotions like the controversial 77-pack targeted spring break events but drew scrutiny for encouraging excess. Despite its commercial success, Natural Light has faced persistent derision in beer enthusiast circles, topping lists of "worst beers" on sites like RateBeer due to perceived lack of flavor depth, though defenders highlight its role as an accessible entry-level brewed for efficiency rather than connoisseur appeal.

Flavored, Seltzer, and RTD Products

Bud Light Seltzers and Ritas

Bud Light Seltzer, a line of flavored hard seltzers produced by , was announced in November 2019 and launched nationally on January 13, 2020. The initial offerings included four flavors—Black Cherry, Lemon Lime, Strawberry, and Mango—each containing 100 calories, no sugar or artificial flavors, and 5% (ABV) in 12-ounce cans. By August 2020, variety packs had generated over $155.5 million in dollar sales year-to-date. The product line expanded with additional flavors, including , Grapefruit, and in August 2020, alongside the existing in a 12-pack variety format. In December 2021, introduced Bud Light Seltzer Hard Soda and Sour variety packs, featuring bolder flavors in 12-ounce cans with 100 calories and 5% ABV, targeting the growing flavored malt beverage (FMB) segment. Bud Light Seltzer positioned itself against competitors like White Claw by emphasizing cane sugar and natural fruit flavors. Bud Light Ritas, originally launched as Bud Light Lime Lime-A-Rita in April 2012, represent Anheuser-Busch's entry into ready-to-drink (RTD) margarita-style beverages, blending Bud Light Lime with flavors at 8% ABV. The product quickly gained traction, ranking as the second-best-selling new beer launch of 2012 behind Bud Light Platinum. Subsequent expansions included Straw-Ber-Rita in March 2013, which sold over 500,000 barrels following its predecessor's success; Mang-O-Rita and Raz-Ber-Rita in March 2014; and Lemon-Ade-Rita in February 2015, with the core Rita flavors dominating the FMB category. In 2019, the lineup extended to Rita Spritz variants, further diversifying the portfolio originally marketed under Bud Light Lime. Both Bud Light Seltzers and Ritas fall within the broader and FMB markets, which saw global hard seltzer revenues reach approximately USD 18.97 billion in 2023 amid ongoing category growth projected at a CAGR of 8.5% through 2030, though specific Bud Light variants faced headwinds from brand-wide sales declines post-2023.

Other Flavored Extensions

Bud Light Chelada, introduced by in 2007, combines Bud Light lager with tomato cocktail, spices, and lime for a savory, spicy profile at 4.2% ABV, available in 24-ounce cans and 12-packs. Variants include Bud Light Chelada Tajín Limón, launched nationwide on March 27, 2023, in 25-ounce cans, incorporating for added chili-lime heat. Another extension, Bud Light Chelada Mangonada, blends mango flavors with chamoy and Tajín rims, targeting regional markets before wider rollout. Tequiza, a malt beverage launched by in the late 1990s, infused with nectar, natural lime flavor, and essence at 5.5% ABV, positioned as a Corona competitor but discontinued after limited market traction. It featured a fusion of and elements without actual distillation. Tilt, introduced in August 2005 as a high-ABV (8-12%) fruit-flavored malt beverage line, included , , and other variants infused with , , and , brewed at facilities using two-row and natural grains. Production ceased in June 2008 amid regulatory scrutiny over caffeinated alcoholic drinks, with agreeing to halt sales nationwide.

Premium and Regional Brands

Rolling Rock

Rolling Rock is an beer introduced in 1939 by the Latrobe Brewing Company in , initially as a local with regional in the . The beer gained a reputation for its crisp, light profile, brewed using a incorporating malted , , corn adjuncts, , water, and brewer's , resulting in subtle flavors with low bitterness. Its stands at 4.4%, classifying it as a standard-strength with approximately 130 calories per 12-ounce serving in its traditional formulation. Anheuser-Busch acquired the and Rolling Rock Green Light brands from on May 18, 2006, for $82 million, securing global rights and recipes to integrate it into its premium portfolio. Production shifted shortly after from the original Latrobe facility—operational since 1893—to Anheuser-Busch's , brewery, a decision that eliminated hundreds of local jobs and sparked community protests over the loss of the beer's heritage. This relocation contributed to perceptions of diminished authenticity, correlating with subsequent sales declines as consumers associated the brand with its small-town origins. Marketed for its straightforward, no-frills appeal, features distinctive emerald-green bottles emblazoned with the number "33," referencing the 33 words in its original brewer's oath pledging quality ingredients and processes. Positioned as a premium yet accessible alternative to mass-market lagers, it targeted blue-collar and outdoor enthusiasts, with emphasizing purity and tradition over innovation. Under —formed after InBev's 2008 acquisition of —the brand maintains a niche presence, though it lacks the volume dominance of flagship products like , reflecting challenges in sustaining regional loyalty amid broader industry consolidation.

LandShark Lager

LandShark Lager is an American-style lager developed in partnership between Margaritaville Brewing Company and Jimmy Buffett's Margaritaville brand, with brewing handled by Anheuser-Busch. Introduced in 2007, it serves as the house beer for Margaritaville restaurants and embodies a tropical, island escapism theme inspired by Buffett's music and lifestyle. The brand is owned by Margaritaville entities but produced under license by Anheuser-Busch in the United States. The beer features a 4.6% alcohol by volume and is characterized by a light, refreshing profile with notes of hops and two-row caramel malts, offering a hint of malty sweetness balanced by subtle hop bitterness. It is crafted from basic ingredients including malt, hops, yeast, and water, resulting in a crisp, easy-drinking lager suited for warm-weather consumption. Production occurs at Anheuser-Busch facilities, including the brewery in Jacksonville, Florida. Marketing emphasizes its connection to Jimmy Buffett, with promotions like limited-edition cans featuring collaborations such as the in 2014. Sales have shown growth in select markets, with 24-bottle packs increasing 52% in 2018 at certain Canadian retailers amid an overall decline in the category. Distribution covers the and , available in various pack sizes including 12-ounce bottles and cans.

Johnny Appleseed

Johnny Appleseed Hard Apple Cider is a 5.5% ABV alcoholic beverage produced by , introduced as the company's first entirely new in eight years following development that began in 2011. The product targeted the expanding hard cider market, positioning itself with a flavor profile emphasizing a balance of apple taste and refreshment, available nationwide starting April 7, 2014, in 12-ounce glass bottles sold in six- and 12-packs or individually. The brand drew its name from the American folk hero John Chapman, known for disseminating apple seeds across the frontier, though historical records indicate Chapman's apples were primarily suited for cider production rather than eating. Anheuser-Busch marketed Johnny Appleseed as a straightforward, approachable entry into the cider category, with initial production at its Baldwinsville, New York, facility. Packaging featured a logo incorporating a "J" on a sack of apples, aligning with the brand's thematic roots. Marketing efforts included a national television commercial debuting in May 2014, aimed at broadening awareness amid competition from established makers. Promotional events, such as an installation in referencing the folk hero's legacy, underscored the brand's narrative focus. Despite these initiatives, Johnny Appleseed achieved limited market traction and was discontinued by around , as evidenced by its absence from current retail listings and production records. Consumer reviews on platforms like Untappd averaged 3.1 out of 5 based on over 21,000 ratings, reflecting mixed reception on flavor and crispness.

Craft Beer Portfolio

Key Acquisitions and Ownership

AB InBev, the parent company of , initiated its expansion into the U.S. craft beer segment with the acquisition of Goose Island Beer Company on September 30, 2011, for $38.8 million. This purchase marked the company's first major foray into craft brewing, providing access to Goose Island's barrel-aged and IPA-focused portfolio, including the flagship Goose Island IPA, and establishing production facilities in . The deal was structured to retain the founding family as minority stakeholders initially, but AB InBev assumed full control, integrating the brewery into its operations while allowing some independent branding. Building on this foundation, acquired in February 2015, a Seattle-based brewer renowned for hazy IPAs like Space Dust and seasonal innovations tied to mythological themes. The undisclosed purchase price reflected Elysian's growing regional footprint and experimental ethos, which aimed to scale nationally using its distribution network. In September 2015, the company followed with Golden Road Brewing, ' largest craft brewery at the time, for an undisclosed sum, bolstering its West Coast presence with accessible, fruit-infused beers like Mango Cart. These acquisitions were part of a deliberate strategy to diversify beyond mass-market lagers by absorbing established craft producers. Further expansions included Brewing Company in October 2016, an Arizona staple with the popular 8th Street IPA, acquired to strengthen Southwest . In 2017, purchased Wicked Weed Brewing in , for a reported $32.5 million, targeting its sour and barrel-aged specialties despite subsequent consumer boycotts over perceived threats to craft independence. Veza Sur Brewing, a Florida-based Latin-inspired craft brand, was also added that year. All these entities operate as wholly owned subsidiaries under 's High End division, with centralized ownership enabling shared resources while preserving brand autonomy in marketing and limited releases.

Retained Craft Brands

Anheuser-Busch InBev streamlined its craft beer holdings in August 2023 by selling eight brands—Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and Alpine Beer Company—to Tilray Brands for an undisclosed sum, aiming to concentrate resources on higher-performing assets amid a contracting U.S. craft segment. This divestiture followed earlier acquisitions that expanded AB InBev's craft exposure, but retention focused on brands demonstrating sustained volume growth and market resonance. As of 2025, the retained craft portfolio emphasizes five core U.S.-based breweries: Goose Island Beer Co., Golden Road Brewing, Elysian Brewing, Wicked Weed Brewing, and Karbach Brewing Co., which collectively drove double-digit depletion growth in the first half of the year. Goose Island Beer Co., founded in 1988 in , , was acquired by in 2011 for $38.8 million, marking an early entry into craft with its flagship IPA and barrel-aged variants. The brewery's 312 Urban Wheat Ale and Honker's Ale remain staples, produced at facilities in and Memphis, contributing to 's high-end segment through innovative hazy IPAs and sour beers. Golden Road Brewing, established in 2011 in , , joined the portfolio in 2015 via acquisition, known for accessible session beers like Mango Cart wheat ale, which leverages West Coast fruit-forward styles. Its production scaled post-acquisition, emphasizing year-round staples and seasonal releases amid urban market demand. Elysian Brewing, originating in , Washington, in 1996, was purchased in 2015 for its Space Dust IPA and pun-themed portfolio, including pub-exclusive brews from its and Golden Gardens locations. Retained for its in the Pacific Northwest, Elysian focuses on bold, aromatic IPAs and barrel-aged experiments. Wicked Weed Brewing, founded in 2007 in Asheville, North Carolina, entered AB InBev's fold in 2017, prized for Freak King IPA and the Freaky portfolio of high-ABV innovations from its wood-aged program. The brewery's retention underscores AB InBev's emphasis on Southeast growth, with production at its Funkatorium sour facility supporting national distribution. Karbach Brewing Co., launched in 2011 in Houston, Texas, was acquired in 2016, featuring Hopadillo IPA and Love Street Blonde, tailored to Southern preferences for crisp, hoppy lagers and ales. Its retained status reflects strong regional performance, with expanded capacity aiding AB InBev's craft volume gains in 2025. These brands operate under AB InBev's High End division, prioritizing premium positioning over mass-market scaling, with combined efforts yielding the fastest market share gains among top manufacturers through targeted and distribution synergies. Kona Brewing Company's Big Wave Golden Ale persists in the portfolio via retained Hawaiian operations post-Craft Brew Alliance sale, though mainland production shifted, maintaining its island identity.

Divestitures and Sales

In August 2023, Anheuser-Busch InBev (AB InBev) announced the sale of eight beer and beverage brands from its craft portfolio to Brands, Inc., a Canadian and beverage company, for an undisclosed all-cash amount. The transaction included the brands along with associated production rights and inventory, allowing to expand its beverage operations by leveraging existing facilities. This divestiture represented approximately one-third of AB InBev's U.S. brands, reflecting a strategic reduction in its high-end division amid shifting market dynamics and post-pandemic . The divested brands encompassed:
  • (a Belgian-style ale brand launched in 2007)
  • (Colorado-based, known for Avalanche Amber Ale)
  • Blue Point Brewing Company (New York-based, acquired in 2014)
  • 10 Barrel Brewing Company (Oregon-based, acquired in 2014)
  • Redhook Brewery (Washington-based, part of )
  • Widmer Brothers Brewing (Oregon-based, part of )
  • Square Mile Cider Company (cider brand)
  • Bon & Viv Spiked Seltzer ( line)
Several of these originated from AB InBev's 2020 full acquisition of , Inc., which had previously held a partial stake dating back to 2014. The sale did not include physical brewery facilities in all cases; for instance, production of some brands continued at AB InBev-owned plants under transitional agreements, while planned to consolidate operations at its own sites, such as the former Widmer facility in . Earlier, in September 2020, as a condition of the U.S. Department of Justice's approval for AB InBev's acquisition of the remaining stake in , the company divested its interest in Kona Brewing Hawaii, LLC, specifically the Kona Pub operations in , to address antitrust concerns over in Hawaiian beer distribution. This minor asset sale preserved broader brand ownership but limited AB InBev's control over certain retail outlets. No other significant craft brand divestitures have been reported since the 2023 transaction.

Malt Liquors and High-ABV

King Cobra

is a premium introduced by in 1984 as its second entry in the malt liquor category. Brewed with a combination of malts and select unmalted grains, it offers a robust, full-bodied flavor profile typical of high-alcohol-content s. The brand was initially produced alongside malt liquor, sharing the same recipe but differentiated by labeling and marketing. With an (ABV) of 6%, positions itself in the higher-strength segment of s, which are often brewed to exceed standard alcohol levels for enhanced potency. This formulation complies with U.S. regulatory definitions for , emphasizing higher fermentation efficiency to achieve elevated ABV without classifying as distilled spirits. Available primarily in large-format bottles such as 40-ounce sizes, it targets consumers seeking value-oriented, high-volume consumption options. Marketing for King Cobra has aligned with broader malt liquor industry trends, focusing on bold imagery and urban appeal, though specific campaigns have drawn scrutiny within debates over high-ABV products' promotion to minority demographics. Sales of such brands, including , experienced growth in the early , contributing to a 15% category increase amid discussions on responsible . No unique controversies tied exclusively to King Cobra have been documented beyond general malt liquor critiques.

Hurricane

Hurricane is a line of s produced by , introduced in 1995 as the company's second entry in the malt liquor category following . The brand features a full-bodied profile with a smooth, slightly fruity, and sweet taste, brewed using water, corn, rice and/or dextrose syrup, , hop extract, and . It is primarily available in 40-ounce bottles and cans, targeting markets in the United States where malt liquors maintain popularity. The core Hurricane Malt Liquor has an alcohol by volume (ABV) of approximately 5.9%, while the Hurricane High Gravity variant, a high-gravity , reaches 8.1% ABV through additional and quality for enhanced body and a sweet finish. Hurricane employs an exclusive ice-brewing process, cooling the below freezing to form ice crystals, which removes impurities and imparts extra smoothness. By the mid-2000s, Hurricane High Gravity was distributed in 46 states, reflecting its established presence in the segment. Production occurs at Anheuser-Busch facilities, including the original brewery in , , with the brand maintaining availability in select regional markets despite shifts in the broader beer industry toward lighter offerings. The Hurricane line positions itself as robust and accessible, appealing to consumers seeking higher-alcohol, value-oriented beverages without extensive marketing campaigns beyond standard packaging and distribution.

Spykes and Similar

Spykes was a flavored malt beverage introduced by in February 2007, consisting of 2-ounce (60 ml) bottles with 12% (ABV). It featured varieties such as Spicy Lime, Hot Melon, and , infused with and for an energy boost, and was positioned as a compact mixer for cocktails aimed at legal-age consumers seeking an alternative to higher-proof spirits. The product faced immediate backlash from groups and attorneys general in 27 states, who argued its small, colorful , sweet fruit flavors, and high ABV encouraged rapid consumption and appealed to underage drinkers, likening the bottles to containers. maintained that Spykes was marketed exclusively to adults aged 21 and older, with advertising restrictions in place, and described the criticisms as unfounded while emphasizing responsible promotion. Production ceased on May 17, 2007, after less than four months, with the company attributing the decision primarily to limited sales volume rather than external pressure. Similar products included Tilt, another Anheuser-Busch flavored beverage launched in August 2005, available in 16- and 24-ounce cans at approximately 8-12% ABV depending on variant, with infusions of , , , and fruit flavors like . Tilt drew comparable scrutiny for its energy-drink-like additives and youth-oriented marketing perceptions, leading to its discontinuation in June 2008 as part of Anheuser-Busch's voluntary halt on all caffeinated alcoholic beverages amid regulatory concerns from state authorities. Bud Extra, a caffeinated extension of the line introduced around the same period, faced analogous issues and was also phased out in 2008 for similar reasons related to potential appeal to younger demographics and health risks from stimulants. These offerings reflected Anheuser-Busch's brief foray into high-ABV, additive-enhanced beverages during the mid-2000s, a category that ultimately proved untenable due to low commercial viability and persistent advocacy-driven opposition.

Beyond Beer Offerings

Non-Alcoholic and Zero Variants

Anheuser-Busch produces non-alcoholic variants by standard recipes and subsequently removing alcohol through processes like or arrested , resulting in products with less than 0.5% ABV to qualify as non-alcoholic under U.S. regulations. These offerings target consumers moderating alcohol consumption, with nutritional profiles emphasizing low calories and sugars to align with health-conscious trends. The company's non-alcoholic portfolio has expanded amid AB InBev's goal to derive 20% of volume from low- or no-alcohol products by 2025. Busch NA, introduced as a non-alcoholic extension of the Busch lager, features a malty flavor derived from premium American hops, malt, and grains, with full-bodied taste minus the alcohol. It contains approximately 95 calories per 12-ounce serving and under 0.5% ABV. Budweiser Zero, launched on July 29, 2020, in partnership with athlete , provides an alcohol-free alternative to with 50 calories, zero grams of , 12 grams of total carbohydrates in a standard 12 fl oz serving (though some older sources list 11.5 g due to rounding), and less than 0.05% ABV. Brewed to replicate the brand's crisp profile using and , it appeals to those reducing intake without sacrificing flavor familiarity. Michelob ULTRA Zero, released September 23, 2024, extends the Ultra line with 29 calories per serving, zero carbohydrates beyond trace amounts, and 0% ABV achieved via post-brew alcohol removal. Positioned as a light, refreshing option for active lifestyles, it has been recognized as a leading innovation in early 2025, building on the parent brand's low-calorie reputation. O'Doul's, Anheuser-Busch's pioneering non-alcoholic debuted in , offers a smooth amber lager taste with minimal bitterness and around 90 calories, historically popular for its approachable profile in the nascent NA category.

Energy Drinks and Partnerships

Anheuser-Busch entered the non-alcoholic category through a announced on January 15, 2025, with 1st Phorm, a sports and supplements company, and , president of the . This collaboration aims to produce s and related products targeting fitness and performance-oriented consumers, leveraging 1st Phorm's expertise in supplements and White's influence in combat sports. The partnership's inaugural product, Phorm Energy, launched nationally on May 28, 2025, as a zero-sugar, zero-calorie beverage featuring natural derived from sources including and . Available in four flavors—Screamin' (cherry-lime), Blue Blitz (blue raspberry), Orange Fury (citrus), and Grape Smash—each 16-ounce can delivers 200 mg of along with vitamins B6, B12, and niacin for sustained without artificial sweeteners or colors. Phorm Energy expanded distribution to over 8,000 stores across the starting in late August 2025, marking Anheuser-Busch's push into convenience retail for non-beer beverages. Marketing efforts include name, image, and likeness (NIL) deals, such as with the Weeks Brothers, twin collegiate athletes, and endorsements from driver to align the brand with athletic performance and high-energy lifestyles. This initiative represents Anheuser-Busch's re-entry into energy drinks following the 2023 discontinuation of prior holdings like Hiball, acquired in 2017 but divested to streamline the portfolio.

Discontinued and Former Brands

Early Discontinued Products

One of Anheuser-Busch's early specialized products was , a first brewed in 1884 for the St. Louis Oyster House and Restaurant owned by Tony Faust, a friend of company leader . This beer catered to upscale dining, reflecting the company's initial focus on premium German-style amid a diverse pre-Prohibition portfolio that included variants like , Exquisite, and Old Burgundy. Production of the original ceased in the early 20th century as Anheuser-Busch streamlined offerings toward mass-market brands like , though limited revivals occurred later. As temperance movements gained traction in the , Anheuser-Busch introduced Bevo in 1916 as a non-alcoholic "near beer" with less than 0.5% , designed to retain ahead of national in 1920. Marketed aggressively with mill landmarks like the Bevo Mill built in 1917, peaked during the ban but declined sharply in the due to from illegal alcohol. Production ended upon Prohibition's repeal in 1933, as consumer preference returned to full-strength s. Other early discontinued entries included Munich-style offerings like Muenchener and beers, part of the broad range of colors, strengths, and price points produced before 1920, which were phased out post-repeal to prioritize flagship lagers amid rising national distribution demands. These shifts reflected causal pressures from regulatory changes, market consolidation, and technological advancements in and that favored scalable products over niche ones.

Recent Phase-Outs

In 2023, Anheuser-Busch InBev divested eight beer and beverage brands to Tilray Brands for $85 million, as part of a strategy to streamline its portfolio and focus on core offerings. The transaction, announced on August 7, 2023, and closed in October 2023, included , , Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, and Square Mile Cider Company, along with associated brewing facilities. This move reduced AB InBev's exposure to smaller craft segments amid shifting market dynamics and competitive pressures in the U.S. space. Separately, in May 2023, discontinued Babe Wine, a canned brand launched in 2018 targeting younger consumers, and HiBall, a line of sparkling energy seltzers introduced via acquisition in 2021. The company cited a need to "better focus and simplify for growth" by prioritizing mega-brands like and Michelob Ultra, following underwhelming sales performance for these beyond-beer extensions. Wholesalers were informed that production would cease by the end of 2023, with remaining inventory to be depleted. In 2022, AB InBev phased out imports and production of Bass Ale in the United States, ending availability of the historic English pale ale after decades under its ownership. The decision aligned with broader portfolio rationalization efforts, as declining demand for certain imported specialties prompted a shift toward domestic high-volume brands. These actions reflect AB InBev's response to post-pandemic market contraction, intensified competition from seltzers and spirits, and a strategic emphasis on profitability over niche diversification.

Marketing, Achievements, and Controversies

Marketing Strategies and Campaigns

Anheuser-Busch's marketing strategies have historically emphasized emotional , brand heritage, and associations with and lifestyle aspirations to foster consumer loyalty across its portfolio, including and Bud Light. The company invests heavily in high-visibility platforms such as advertisements, which have aired annually since 1975, often featuring iconic elements like the Clydesdales to evoke tradition and craftsmanship. These efforts prioritize mass appeal through television and digital extensions, with campaigns designed to build communal experiences around events like sports and holidays. A cornerstone of Anheuser-Busch's campaigns is the , introduced in April 1933 as a gift to celebrate the repeal of , symbolizing the brand's delivery of its first post-Prohibition beer shipment from Newark to . The horses have appeared in over 47 , starting with their debut in 1975, and continue to feature in recent ads like the 2025 "First Delivery" spot, which depicts a young Clydesdale foal assisting in a keg delivery to underscore themes of perseverance and legacy. This enduring motif has contributed to Budweiser's Ad Meter wins, including a record 15th in 2025 across its five ads totaling four minutes of airtime. Other notable Budweiser campaigns include the 1999 "Whassup?" series, which achieved viral status through humorous, relatable interpersonal moments and became one of the era's most recognized advertisements. The brand has also leveraged patriotic narratives, such as post-9/11 tributes in 2002 Super Bowl ads featuring firefighters and the Clydesdales, aired only once to honor national resilience. Sponsorships with major sports leagues, including and , extend these strategies, as seen in Bud Light's 2024 "Easy to Sunday" campaign highlighting preparation for game days and its 2024 push partnering with comedian . For premium brands like Michelob Ultra, targets health-conscious consumers through fitness-oriented imagery and endorsements, aligning with broader portfolio diversification into segments. Overall, Anheuser-Busch's approach integrates digital amplification with traditional media, sustaining market presence amid competitive pressures, though effectiveness varies by campaign execution and cultural resonance.

Key Achievements and Market Shifts

Anheuser-Busch brands have achieved significant market leadership in the U.S. beer sector, with Bud Light maintaining the position of top-selling beer from 2001 until May 2023, when it was surpassed by Modelo Especial. The Bud family of brands, including Budweiser and Bud Light, generated over $5.3 billion in U.S. sales in 2023, underscoring their enduring revenue dominance despite competitive pressures. AB InBev's broader portfolio, incorporating Anheuser-Busch brands, includes eight of the world's top 10 most valuable beer brands and 20 billion-dollar revenue brands as of 2024. Recent achievements highlight shifts toward premium and value segments, with Michelob ULTRA emerging as the fastest-growing beer brand in 2025, securing a 0.70-point increase and claiming the largest share of U.S. draft lines by December 2024. Busch Light followed as the second-fastest grower with a 0.38-point share rise, solidifying its position as the #1 brand in the value segment with a three times larger than its closest competitor. Anheuser-Busch also led gains among the top five U.S. manufacturers, adding 0.32 share points year-to-date through August 2025. Market dynamics reflect a pivot from traditional lagers to low-carb and premium options, enabling to buck industry-wide declines; U.S. shipments rose 0.2% in Q2 2025, contrasting broader depletions of 2.1%. commands the #1 in 70% of the world's largest profit pools, a position bolstered by strategic expansions and brand recoveries like Busch Light surpassing pre-2023 boycott levels. This resilience stems from diversified portfolio investments, including marketing expenditures exceeding $6.8 billion in 2022 to drive volume in high-growth segments.

Bud Light Boycott and Aftermath

In April 2023, faced widespread backlash after Bud Light sponsored a promotion featuring influencer , who posted a video on celebrating "day 365 of girlhood" with customized cans of the . The campaign, intended to appeal to younger demographics, instead prompted conservative consumers to organize a , amplified by figures like who publicly destroyed Bud Light products in a video. Sales for Bud Light declined 11% in the week following the announcement compared to the prior year, escalating to a 21% drop by April 15. The boycott led to sustained revenue losses, with Bud Light's U.S. falling 24.6% in the four weeks ending June 3, 2023, and persisting at a 32% decline in both volume and purchase incidence through the fourth quarter of 2023. InBev estimated the controversy cost over $1.4 billion in U.S. for 2023 alone, with the company losing approximately $27 billion in market value shortly after. Bud Light relinquished its position as the top-selling in the U.S. to Modelo Especial in May 2023, a shift driven by consumers switching to non- alternatives rather than internal cannibalization. Anheuser-Busch's response included placing marketing vice president Alissa Heinerscheid on leave and CEO Brendan Whitworth issuing a statement on April 14, 2023, affirming the company's apolitical stance without directly apologizing for the campaign. Mulvaney later criticized the company on in June 2023 for inadequate support amid harassment she faced. Internal accounts described "panic and rash decision-making," with executives underestimating the core customer base's reaction to the promotion's perceived prioritization of progressive messaging over traditional beer drinkers. By mid-2024, Bud Light had slipped to third in U.S. rankings, holding 6.5% of dollar in stores for the four weeks ending July 6, behind Michelob Ultra at 7.3% and Modelo at 9.7%. Recovery remained limited, with only 1.2 percentage points of lost regained from May 2023 to February 2024, according to CEO . Independent distributors reported up to 50% drops persisting into 2024, straining local operations. As of early 2025, former executive Anson Frericks stated the brand had not recovered, citing a nearly 30% customer exodus and failure to address root causes like alienated conservative buyers who permanently shifted to competitors. The episode highlighted vulnerabilities in relying on transient cultural trends, contributing to broader erosion for Anheuser-Busch's light lager segment.

Criticisms of Corporate Strategies

Anheuser-Busch InBev's aggressive acquisition strategy, particularly its purchases of craft breweries, has faced criticism for consolidating market power and potentially undermining independent innovation in the beer industry. Between 2011 and 2016, the company acquired or invested in numerous smaller producers, including Goose Island, Elysian, and Wicked Weed, prompting concerns that such moves allow AB InBev to leverage its scale to foreclose competition, such as by hoarding key ingredients like hops or influencing distribution channels to disadvantage non-affiliated craft brewers. Critics, including craft industry observers, argue this strategy exerts downward pressure on pricing for independents and homogenizes product offerings under corporate oversight, eroding the diversity that defines craft beer appeal. Financial strategies tied to these acquisitions have also drawn scrutiny, notably the heavy debt load incurred from the 2016 $108 billion merger, which elevated net debt to approximately $100 billion by year-end and shifted from a historically conservative leverage approach to one reliant on high borrowing for expansion. This leverage, peaking with a debt-to-EBITDA ratio above 5x in subsequent years, exposed the company to vulnerabilities and cut risks, as evidenced by a temporary suspension of payouts in 2020 amid pressures, with detractors contending it prioritized short-term growth over sustainable equity returns. Although debt metrics improved to 2.9x by 2024 through asset sales and discipline, early post-merger critiques highlighted how such fiscal aggression strained operational flexibility in volatile markets. Broader corporate practices, including secretive media and partnerships, have fueled antitrust and transparency concerns; for instance, AB InBev's undisclosed eight-month control of RateBeer.com ratings site in 2016 was protested by advocates as a means to manipulate consumer perceptions and reviews favoring its portfolio. groups have further accused the company of employing aggressive and regulatory evasion tactics globally to protect market dominance, such as challenging restrictions or forming price cartels, though these claims stem from industry opponents and warrant scrutiny for potential ideological bias against large producers. These strategies, while enabling scale efficiencies, have been faulted for fostering oligopolistic tendencies that limit and innovation, as reflected in U.S. Department of Justice reviews of mergers like for competitive impacts.

References

Add your contribution
Related Hubs
User Avatar
No comments yet.