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List of mergers and acquisitions by Alphabet
List of mergers and acquisitions by Alphabet
List of mergers and acquisitions by Alphabet
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Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011.[1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.

Timeline of Google products, services, and acquisitions ending from 2015

As of March 2025, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Wiz, a cloud security company, for $32 billion in 2025. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four[2] business units: Frommers, which was sold back to Arthur Frommer in April 2012;[3] SketchUp, which was sold to Trimble in April 2012,[4] Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009.[5]

Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life?[6]

Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.[7]

Key Acquisitions

[edit]

In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock,[8][9] and the deal was finalized on November 13, 2006.[10][11]

On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.[12] The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T.[13]

On August 15, 2011, Google made what was, at its time, its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12.5 billion[14][15] subject to approval from regulators in the United States and Europe. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,[16] mainly Apple and Microsoft,[17] and to allow it to continue to freely offer Android.[18] The merger was completed on May 22, 2012, after the approval of China.[19]

In June 2013, Google acquired Waze, a $966 million deal.[20] While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.[21]

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. As of December 2013, it was reported that DeepMind had roughly 75 employees.[22] Technology news website Recode reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment on the price.[23][24] The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.[25]

List of mergers and acquisitions

[edit]
This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by editing the page to add missing items, with references to reliable sources.
Number Acquisition date Company Business Country Price (USD) Used as or integrated with Ref.
1 February 12, 2001 DejaNews Usenet  United States — Google Groups [26][27][28][29]
2 September 20, 2001 Outride Web search engine — Google Personalized Search [30]
3 February 2003 Pyra Labs Weblog software — Blogger [31]
4 April 2003 Neotonic Software Customer relationship management — Google Groups, Gmail [32]
5 April 2003 Applied Semantics Online advertising $102,000,000 AdSense, AdWords [33][34][35][36][37]
6 September 30, 2003 Kaltix Web search engine — Google Personalized Search [38]
7 October 2003 Sprinks Online advertising — AdSense, AdWords [39]
8 October 2003 Genius Labs Blogging — Blogger [40]
9 May 10, 2004 Ignite Logic HTML editor — Google Sites [41]
10 July 13, 2004 Picasa Image organizer — Picasa, Blogger [42]
11 September 2004 ZipDash Traffic analysis — Google Maps [43]
12 October 2004 Where2 Map analysis  Australia — [44]
13 October 27, 2004 Keyhole  United States — Google Maps, Google Earth [45]
14 March 28, 2005 Urchin Software Corporation Web analytics — Google Analytics [46]
15 May 12, 2005 Dodgeball Social networking service — Google Latitude [47]
16 July 19, 2005 Akwan Information Technologies Search engines  Brazil — Internet backbone [48]
17 July 2005 Reqwireless Mobile browser  Canada — Google Mobile [49]
18 August 17, 2005 Android Mobile operating system  United States $50,000,000 Android [50][51]
19 November 2005 Skia Graphics library — Skia [52]
20 December 27, 2005 Phatbits Widget engine — Google Desktop [53]
21 December 31, 2005 allPAY Mobile software  Germany — Google Mobile [54]
22 December 31, 2005 bruNET — [54]
23 January 17, 2006 dMarc Broadcasting Advertising  United States $102,000,000 AdSense [55]
24 February 14, 2006 Measure Map Weblog software — Google Analytics [56]
25 March 9, 2006 Upstartle Word processor — Google Docs [57]
26 March 14, 2006 @Last Software 3D modeling software — Google Sketchup [58]
27 April 9, 2006 Orion Web search engine  Australia — Google Search [59]
28 June 1, 2006 2Web Technologies Online spreadsheets  United States — Google Spreadsheet [60][61]
29 August 15, 2006 Neven Vision Germany Computer vision  Germany — Picasa, Google Goggles [62]
30 October 9, 2006 YouTube Video sharing  United States $1,650,000,000 YouTube [63][64]
31 October 31, 2006 JotSpot Web application — Google Sites [65]
32 December 18, 2006 Endoxon Mapping  Switzerland $28,000,000 Google Maps [66]
33 February 16, 2007 Adscape In-game advertising  United States $23,000,000 AdSense [67]
34 March 16, 2007 Trendalyzer Statistical software  Sweden — Google Analytics [68]
35 May 28, 2007 Crusix Social networking service  United States — YouTube —
36 April 17, 2007 Tonic Systems Presentation program — Google Docs [69]
37 April 19, 2007 Marratech Videoconferencing  Sweden $15,000,000 Google Talk, Google Hangouts [70]
38 April 13, 2007 DoubleClick Online advertising  United States $3,100,000,000 AdSense [71][72][73]
39 May 11, 2007 GreenBorder Computer security — Google Chrome [74]
40 June 1, 2007 Panoramio Photo sharing  Spain — Panoramio [75]
41 June 3, 2007 FeedBurner Web feed  United States $100,000,000 FeedBurner [76]
42 June 5, 2007 PeakStream Parallel processing — Android [77]
43 June 19, 2007 Zenter Presentation program — Google Docs [78]
44 July 2, 2007 GrandCentral Voice over IP $45,000,000 Google Voice [79][80]
45 July 20, 2007 ImageAmerica Aerial photography — Google Maps [81]
46 July 9, 2007 Postini Communications security $625,000,000 Gmail [82]
47 September 27, 2007 Zingku Social networking service — Google Mobile [83]
48 October 9, 2007 Jaiku Microblogging  Finland — [84]
49 July 30, 2008 Omnisio Online video  United States $15,000,000 YouTube [85]
50 September 12, 2008 TNC Weblog software  South Korea — Blogger [86]
51 August 5, 2009 On2 Video compression  United States $133,000,000 WebM, YouTube [87]
52 September 16, 2009 reCAPTCHA Security — Google Books, reCAPTCHA [88]
53 November 9, 2009 AdMob Mobile advertising — DoubleClick, Invite Media [89][90][91]
54 November 9, 2009 Gizmo5 Voice over IP $30,000,000 Google Talk, Google Hangouts [92]
55 November 23, 2009 Teracent Online advertising — AdSense [93]
56 December 4, 2009 AppJet Collaborative real-time editor — Google Wave, Google Docs [94]
57 February 12, 2010 Aardvark Social search $50,000,000 Aardvark [95]
58 February 17, 2010 reMail Email search — Gmail [96]
59 March 1, 2010 Picnik Photo editing — Picasa [97][98]
60 March 5, 2010 DocVerse Microsoft Office files sharing site $25,000,000 Google Docs [99]
61 April 2, 2010 Episodic Online video platform start-up — YouTube [100]
62 April 12, 2010 Plink Visual search engine  Ireland — Google Goggles [101]
63 April 20, 2010 Agnilux Server CPUs  United States — Android [102]
64 April 27, 2010 LabPixies Gadgets  Israel — iGoogle, Android [103]
65 April 30, 2010 BumpTop Desktop environment  Canada $30,000,000 Android [104]
66 May 18, 2010 Global IP Solutions Video and audio compression  United States $68,200,000 WebRTC [105][106]
67 May 20, 2010 Simplify Media Music streaming — Android [107]
68 May 21, 2010 Ruba.com Travel — iGoogle [108]
69 June 3, 2010 Invite Media Advertising $81,000,000 DoubleClick [109]
70 July 16, 2010 Metaweb Semantic search — Google Search [110]
71 August 2010 Zetawire Mobile payment, NFC  Canada — Android, Google Wallet, Google Checkout [111]
72 August 4, 2010 Instantiations Java/Eclipse/AJAX developer tools  United States — Google Web Toolkit [112][113]
73 August 5, 2010 Slide.com Social gaming $228,000,000 Google+, Orkut, Google Play [114]
74 August 10, 2010 Jambool Social Gold payment $70,000,000 Google+, Orkut [115]
75 August 15, 2010 Like.com Visual search engine $100,000,000 Google Shopping [116][117]
76 August 30, 2010 Angstro Social networking service — Google, Google Alert [118]
77 August 30, 2010 SocialDeck Social gaming  Canada — Google, Google+ [119]
78 September 13, 2010 Quiksee Online video  Israel $10,000,000 Google Maps [120]
79 September 28, 2010 Plannr Schedule management  United States — Google+ [121][122]
80 October 1, 2010 BlindType Touch typing  Greece — Android [123][124]
81 December 3, 2010 Phonetic Arts Speech synthesis  United Kingdom — Google Voice, Google Translate [125]
82 December 3, 2010 Widevine Technologies DRM  United States — Google TV [126]
83 January 13, 2011 eBook Technologies E-book — Google Books [127]
84 January 25, 2011 SayNow Voice recognition — Google Voice [128]
85 March 1, 2011 Zynamics Security  Germany — Project Zero [129][130]
86 March 7, 2011 BeatThatQuote.com Price comparison service  United Kingdom $65,000,000 Google Shopping [131][132]
87 March 7, 2011 Next New Networks Online video  United States — YouTube [133]
88 March 16, 2011 Green Parrot Pictures Digital video  Ireland — [134]
89 April 8, 2011 PushLife Service provider  Canada $25,000,000 Google Play [135]
90 April 12, 2011 ITA Software Travel technology  United States $676,000,000 Google Flights [136][137]
91 April 26, 2011 TalkBin Mobile software — Android [138]
92 May 23, 2011 Sparkbuy Product search — Google Shopping [139]
93 June 3, 2011 PostRank Social media analytics service  Canada — Google+ Google Analytics [140]
94 June 9, 2011 Admeld Online advertising  United States $400,000,000 DoubleClick, Invite Media [141][142]
95 June 18, 2011 SageTV Media center — Google TV, Google Fiber, Android TV [143]
96 July 8, 2011 Punchd Loyalty program — Google Offers [144][145]
97 July 21, 2011 Fridge Social groups — Google+ [146]
98 July 23, 2011 PittPatt Facial recognition system — Android [147][148]
99 August 1, 2011 Dealmap One deal a day service — Google Offers [149]
100 August 15, 2011 Motorola Mobility Mobile device manufacturer $12,500,000,000 Android, Google TV, Android TV, Patent portfolio [150]
101 September 7, 2011 Zave Networks Digital coupons — Google Offers [151]
102 September 8, 2011 Zagat Restaurant reviews $151,000,000 Google Places, Google Maps [152][153][154]
103 September 19, 2011 DailyDeal One deal a day service  Germany $114,000,000 Google Offers [155]
104 October 11, 2011 SocialGrapple Social media analytics service  Canada — Google+ Google Analytics [156]
105 November 10, 2011 Apture Instantaneous search  United States — Google Search [157]
106 November 14, 2011 Katango Social circle organization — Google+ [158]
107 December 9, 2011 RightsFlow Music rights management — YouTube [159]
108 December 13, 2011 Clever Sense Local recommendations app — Google Maps [160][161]
109 March 16, 2012 Milk Software company — Google+ [162]
110 April 2, 2012 TxVia Online payments — Google Wallet, Google Checkout [163]
111 June 4, 2012 Meebo Social networking $100,000,000 Google+ [164]
112 June 5, 2012 Quickoffice Mobile office suite — Google Docs [165]
113 July 20, 2012 Sparrow Mobile apps  France $25,000,000 Gmail [166][167][168]
114 2012 WIMM Labs Android-powered smartwatches  United States — Android Wear [169]
115 August 1, 2012 Wildfire Interactive Social media marketing $450,000,000 Google, Google+ [170]
116 September 7, 2012 VirusTotal.com Security  Spain — Chronicle [171][172]
117 September 17, 2012 Nik Software Photography  United States — Google, Android [173][174][175]
118 October 1, 2012 Viewdle Facial recognition  Ukraine $45,000,000 Android [176][177]
119 November 28, 2012 Incentive Targeting Digital coupons  United States — Google Offers [178][179]
120 November 30, 2012 BufferBox Package delivery  Canada $17,000,000 Google Shopping, Android [180][181]
121 February 6, 2013 Channel Intelligence Product ecommerce  United States $125,000,000 Google Shopping [182]
122 March 12, 2013 DNNresearch Deep Neural Networks  Canada $44,000,000 Google, X [183][184]
123 March 15, 2013 Talaria Technologies Cloud computing  United States — Google Cloud [185]
124 April 12, 2013 Behavio Social prediction — Google Now [186]
125 April 23, 2013 Wavii Natural language processing $30,000,000 Google Knowledge Graph [187]
126 May 23, 2013 Makani Power Airborne wind turbines — X [188]
127 June 11, 2013 Waze GPS navigation software  Israel $966,000,000 Google Maps, Waze [7]
128 September 16, 2013 Bump Mobile software  United States — Google Photos [189]
129 October 2, 2013 Flutter Gesture recognition technology $40,000,000 Google, Android, X [190]
130 October 22, 2013 FlexyCore DroidBooster app for Android  France $23,000,000 Android [191]
131 December 2, 2013 Schaft Robotics, humanoid robots  Japan — X [192]
132 December 3, 2013 Industrial Perception Robotic arms, computer vision  United States — [192]
133 December 4, 2013 Redwood Robotics Robotic arms — [192]
134 December 5, 2013 Meka Robotics Robots — [192]
135 December 6, 2013 Holomni Robotic wheels — [192]
136 December 7, 2013 Bot & Dolly Robotic cameras — [192]
137 December 8, 2013 Autofuss Ads and design — [192]
138 December 10, 2013 Boston Dynamics Robotics — [192][193]
138 January 4, 2014 Bitspin Timely app for Android  Switzerland — Android [194]
139 January 13, 2014 Nest Labs Home automation  United States $3,200,000,000 Nest Labs [195][196]
140 January 15, 2014 Impermium Internet security — Project Zero [197]
141 January 26, 2014 DeepMind Technologies Artificial intelligence  United Kingdom $625,000,000 Google DeepMind [198][199]
142 February 16, 2014 SlickLogin Internet Security  Israel — Project Zero [200]
143 February 21, 2014 spider.io Anti-click fraud  United Kingdom — DoubleClick, AdSense [201]
144 March 12, 2014 GreenThrottle Gadgets  United States — Android [202][203]
145 April 14, 2014 Titan Aerospace High-altitude UAVs — Project Loon [204][205][206]
146 May 2, 2014 Rangespan E-commerce  United Kingdom — Google Shopping [207]
147 May 6, 2014 Adometry Online advertising attribution  United States — Google Analytics AdSense [208]
148 May 7, 2014 Appetas Restaurant website creation — Google My Business [209]
149 May 7, 2014 Stackdriver Cloud computing — Google Cloud Platform [210]
150 May 7, 2014 MyEnergy Online energy usage monitoring — Nest Labs [211]
151 May 16, 2014 Quest Visual Augmented reality — Google Translate [212]
152 May 19, 2014 Divide Mobile device management — Android for Work [213]
153 June 10, 2014 Skybox Imaging Satellite $500,000,000 Google Maps, Project Loon [214]
154 June 19, 2014 mDialog Online advertising  Canada — DoubleClick [215]
155 June 19, 2014 Alpental Technologies Wireless  United States — Google [215]
156 June 20, 2014 Dropcam Home monitoring $555,000,000 Nest Labs [216]
157 June 25, 2014 Appurify Automated application testing $95,000,000 Android [217]
158 July 1, 2014 Songza Music streaming — Google Play, Android TV [218]
159 July 23, 2014 drawElements Graphics compatibility testing  Finland — Android [219]
160 August 6, 2014 Emu IM client  United States — Google Hangouts, Google Now [220]
161 August 6, 2014 Directr Mobile video — YouTube [221]
162 August 17, 2014 Jetpac Artificial intelligence, image recognition — Picasa [222]
163 August 23, 2014 Gecko Design Mechanical design — X [223]
164 August 26, 2014 Zync Render Cloud-based visual effects software — Google Cloud Platform [224]
165 September 10, 2014 Lift Labs Liftware — Verily [225]
166 September 11, 2014 Polar Social polling — Google+ [226]
167 October 21, 2014 Firebase Application development platform — Google Cloud Platform [227]
168 October 23, 2014 Dark Blue Labs & Vision Factory Artificial intelligence  United Kingdom $10,000,000 Google DeepMind [228]
169 October 24, 2014 Revolv Home automation  United States — Nest Labs [229]
170 November 19, 2014 RelativeWave Mobile software prototyping — Android [230]
171 December 17, 2014 Vidmaker Video editing — YouTube [231]
172 February 4, 2015 Launchpad Toys Child-friendly apps — YouTube for Kids [232][233]
173 February 8, 2015 Odysee Multimedia sharing and storage — Google+ [234]
174 February 23, 2015 Softcard Mobile payments — Android Pay [235][236]
175 February 24, 2015 Red Hot Labs App advertising and discovery — Google Play [237]
176 April 16, 2015 Thrive Audio Surround sound technology  Ireland — Google Cardboard [238]
177 April 16, 2015 Skillman & Hackett Virtual reality software  United States — Tilt Brush [238]
178 May 4, 2015 Timeful Mobile software — Google Inbox, Google Calendar [239]
179 May 28, 2015 Pulse.io Mobile app optimizer — Android [240]
180 June 18, 2015 Agawi Mobile application streaming — Android, Google Play [241]
181 July 21, 2015 Pixate Mobile software prototyping — Android [242]
182 September 21, 2015 Oyster E-book subscriptions — Google Play Books [citation needed]
183 September 30, 2015 Jibe Mobile Rich Communication Services — Messages [243]
185 October 17, 2015 Digisfera 360-degree photography  Portugal — Street View [244]
186 November 11, 2015 Fly Labs Video editing  United States — Google Photos [245]
187 November 11, 2015 bebop Cloud software $380,000,000 Google Cloud Platform [246]
188 February 12, 2016 BandPage Platform for musicians — YouTube [247]
189 February 18, 2016 Pie Enterprise communications  Singapore — Spaces [248]
190 May 2, 2016 Synergyse Interactive learning platform  Canada — Google Docs [249]
191 June 22, 2016 Webpass Internet service provider  United States — Google Fiber [250]
192 July 6, 2016 Moodstocks Image recognition  France — Google Photos [251]
193 July 8, 2016 Anvato Cloud-based video services  United States — Google Cloud Platform [252]
194 July 12, 2016 Kifi Link management — Spaces [253]
195 July 27, 2016 LaunchKit Mobile developer tools — Firebase [254]
196 August 8, 2016 Orbitera Cloud software $100,000,000 Google Cloud Platform [255]
197 September 8, 2016 Apigee API management and predictive analytics $625,000,000 [256]
198 September 15, 2016 Urban Engines Location-based analytics — Google Maps [257][258]
199 September 19, 2016 API.AI Natural language processing — Google Assistant [259][260]
200 October 11, 2016 FameBit Branded content — YouTube [261]
201 October 24, 2016 Eyefluence Eye tracking, virtual reality — [262][263]
202 November 5, 2016 LeapDroid Android emulator — Android [264]
203 November 21, 2016 Qwiklabs Cloud-based hands-on training platform — Google Cloud Platform [265]
204 December 13, 2016 Cronologics Smartwatches — Android Wear [266]
205 January 5, 2017 Limes Audio Voice communication  Sweden — Google Duo, Google Hangouts [267]
206 January 19, 2017 Fabric Mobile app platform  United States — Firebase [268]
207 March 8, 2017 Kaggle Data science — Google Cloud Platform [269]
208 March 9, 2017 AppBridge Productivity suite — Google Docs [270]
209 May 10, 2017 Owlchemy Labs Virtual reality studio — [271]
210 July 12, 2017 Halli Labs Artificial intelligence  India — [272]
211 August 16, 2017 AIMatter Computer vision  Belarus — YouTube [273][274][275]
212 September 21, 2017 HTC (portions) Talent and intellectual property licenses  Taiwan $1,100,000,000 Google Pixel [276][277][278]
213 September 26, 2017 Bitium Single sign-on and identity management  United States — Google Cloud Platform [279]
214 October 9, 2017 Relay Media AMP converter — Accelerated Mobile Pages [280]
215 October 11, 2017 60db Podcasts — Google Play Music, Google Podcasts [281]
216 January 11, 2018 Redux Audio  United Kingdom — [282][283]
217 March 27, 2018 Tenor GIF image search  United States — Google Images, Gboard [284]
218 May 9, 2018 Velostrata Cloud migration  Israel — Google Cloud Platform [285]
219 May 14, 2018 Cask Big data, Hadoop  United States — [286]
220 August 6, 2018 GraphicsFuzz GPU reliability  United Kingdom — Android [287][288]
221 September 19, 2018 Senosis Health monitoring  United States — Nest Labs [289]
222 October 2, 2018 Onward Machine learning, natural language processing — [290][291]
223 November 28, 2018 Workbench Education Education technology — Google Classroom [292]
224 December 10, 2018 Sigmoid Labs Indian Railways train tracking app Where Is My Train  India $40,000,000 Google Maps [293][294]
225 December 20, 2018 DevOps Research and Assessment Research and assessment  United States — Google Cloud Platform [295]
226 January 3, 2019 Superpod Question and answer app $60,000,000 Google Assistant [296][297]
227 February 19, 2019 Alooma Big data, cloud migration  Israel $150,000,000 Google Cloud Platform [298][299][300]
228 March 31, 2019 Nightcorn Video sharing  Germany — YouTube [301]
229 June 6, 2019 Looker Big data, analytics  United States $2,600,000,000 Google Cloud Platform [302]
230 July 9, 2019 Elastifile File storage — [303]
231 October 16, 2019 Socratic Learning apps — [304]
232 November 18, 2019 CloudSimple Cloud hosting — [305]
233 December 19, 2019 Typhoon Studios Video game development  Canada — Stadia [306]
234 January 14, 2020 AppSheet Mobile app development  United States — Google Cloud Platform [307]
235 January 14, 2020 Pointy Local retail inventory feeds  Ireland $163,000,000 Google Maps [308]
236 February 19, 2020 Cornerstone Technology B.V. Mainframe, cloud migration  Netherlands — Google Cloud Platform [309]
237 June 30, 2020 North Smart glasses  Canada $180,000,000 [310][311]
238 August 25, 2020 Stratozone Cloud assessment  United States — Google Cloud Platform [312]
239 December 8, 2020 Dataform Big data, analytics  United Kingdom — [313][314]
240 December 11, 2020 Neverware ChromiumOS distribution  United States — ChromeOS Flex [315][316][317]
241 December 14, 2020 Actifio Backup, disaster recovery — Google Cloud Platform [318]
242 January 14, 2021 Fitbit Wearables $2,100,000,000 Wear OS [319][320]
243 February 2021 Provino Cloud hardware — Tensor processing unit [321]
244 April 5, 2021 Dysonics Audio hardware — Pixel Buds [322]
July 21, 2021 Simsim E-commerce  India $100,000,000 YouTube [323]
245 September 3, 2021 Playspace Collaboration tool  United States — Google Workspace [324]
246 October 18, 2021 MuJoCo Robotics simulator — Google DeepMind [325]
247 January 4, 2022 Siemplify Cybersecurity  Israel $500,000,000 Google Cloud Platform [326][327]
248 March 8, 2022 Mandiant  United States $5,400,000,000 [328]
249 March 16, 2022 Raxium AR hardware $1,000,000,000 [329][330]
250 April 22, 2022 Vicarious Artificial intelligence, robotics software — Intrinsic [331]
251 April 29, 2022 MobiledgeX Mobile edge computing  Germany — Google Cloud Platform [332]
252 May 13, 2022 Foreseeti Cybersecurity software  Sweden — [333]
253 August 2022 Alter Artificial intelligence  United States
 Czech Republic 		$100,000,000 [334]
254 September 20, 2022 BreezoMeter Air quality monitoring  Israel — Google Maps [335]
255 October 11, 2022 BrightBytes Data and analytics  United States — Google for Education [336]
256 October 26, 2022 Sound Life Sciences Health monitoring — [337][338]
257 December 15, 2022 Open Source Robotics Corporation Robotics software — Intrinsic [339]
258 June 2, 2023 Photomath Artificial intelligence  Croatia — Bard [340][341]
259 June 5, 2024 Cameyo Virtual app delivery  United States — ChromeOS [342]
260 January, 2025 HTC's Vive XR Team Virtual and augmented reality  Taiwan $250,000,000 Android XR [343]
261 March, 2025 Wiz Cybersecurity  Israel $32,000,000,000 Google Cloud Platform [344][345]
262 May, 2025 Galileo AI Artificial Intelligence  United States — Google Gemini [346]
263 October, 2025 Atlantic Quantum Superconducting Qubit Hardware — Google Quantum [347]

Divestitures

[edit]

On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million.[348] As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices.[349] On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million.[350][351]

On January 29, 2014, Google announced that it would divest Motorola Mobility to Lenovo for $2.91 billion, a fraction of the original $12.5 billion price paid by Google to acquire the company. Google retained all but 2000 of Motorola's patents and entered into cross-licensing deals.[352]

In 2017, Google sold off its satellite business, Terra Bella, to Planet Labs for an undisclosed price and entered into a multi-year agreement to license Earth imagery from the company.[353]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

List of mergers and acquisitions by Alphabet

View on Grokipedia
from Grokipedia
Alphabet Inc., the parent company of , has engaged in over 260 since 2001, primarily through its Google subsidiary, to expand its technological capabilities and market dominance in areas such as search, advertising, , and . These deals, totaling billions of dollars, reflect a strategic focus on acquiring innovative startups and established firms to integrate talent, products, and expertise into Alphabet's ecosystem. The acquisition activity peaked in the early , with 28 deals each in 2010 and 2011, and a high of 30 in 2014, often targeting mobile, social, and sectors to counter competitors and fuel growth. Following Alphabet's , acquisitions continued apace but shifted toward hardware, wearables, and cybersecurity, with fewer large deals in recent years due to rising antitrust scrutiny and economic factors. By 2025, the portfolio spanned 20 countries, with the majority in the United States, and emphasized sectors like cybersecurity (19 acquisitions) and ad tech (12). Among the most notable acquisitions, Alphabet's largest to date is Wiz, a startup, purchased for $32 billion in March 2025 to strengthen its Google Cloud offerings amid intensifying competition. Earlier landmark deals include for $12.5 billion in 2012 (later sold to ), aimed at advancing Android hardware; for $1.65 billion in 2006, transforming online video; for $3.1 billion in 2008, enhancing digital advertising; and for $5.4 billion in 2022, bolstering cybersecurity defenses. Other key purchases, such as ($2.1 billion, 2021) for wearables and Nest ($3.2 billion, 2014) for smart home devices, illustrate Alphabet's diversification beyond core search and ads into consumer hardware and data analytics. This M&A supports Alphabet's intensive growth approach by acquiring complementary technologies rather than venturing into unrelated fields, enabling rapid and market expansion while integrating acquisitions into its broader platform. Despite occasional regulatory hurdles, such as abandoned talks for in , these moves have solidified Alphabet's position as a tech leader, with cumulative spending on major deals exceeding $65 billion.

Background and Strategy

Historical Context

Google's acquisition strategy began in earnest in the early 2000s, shortly after its founding in 1998, as the company sought to enhance its core search capabilities and expand into related technologies. The first notable acquisition was Deja News in February 2001, which provided Google with a vast Usenet archive dating back to 1995, enabling the creation of Google Groups as an advanced discussion and search platform. This move underscored an initial focus on bolstering search functionalities. Subsequent early deals targeted advertising and mapping technologies; for instance, the 2003 acquisition of Applied Semantics for $102 million introduced semantic text processing tools that powered the launch of AdSense, revolutionizing contextual advertising. Similarly, the 2004 purchase of Keyhole Inc. for an undisclosed amount supplied satellite imagery and 3D mapping software, forming the basis for Google Earth and later integrating into Google Maps. These acquisitions reflected Google's early emphasis on search enhancement, ad revenue generation, and geospatial data to support its expanding ecosystem. By the mid-2000s, Google's acquisition pace accelerated, supporting diversification into mobile, video, and hardware while maintaining a core emphasis on advertising and search infrastructure. However, as the company grew into a multifaceted conglomerate, it underwent a significant in 2015 to better manage its diverse operations. On August 10, 2015, Google announced the creation of as a new , with Google Inc. becoming a wholly owned focused on internet products like Search, YouTube, and Android. This reorganization separated Alphabet's core internet businesses from higher-risk "Other Bets," such as the self-driving car project that evolved into Waymo, allowing for clearer financial reporting and independent management of moonshot initiatives. The shift aimed to streamline operations and foster innovation beyond traditional search and ads, with the restructuring effective October 2, 2015, via a merger agreement. As of October 2025, has completed over 260 acquisitions, reflecting sustained aggressive growth through M&A. Acquisition activity peaked in the early , with 28 deals in 2010, another 28 in 2011, and 30 in 2014, often targeting talent and technologies to accelerate product development. This historical foundation in search, ads, and mapping laid the groundwork for later expansions into emerging areas like and . Alphabet's acquisition strategy underwent a notable evolution, transitioning from a primary emphasis on advertising technology and search enhancements in the pre-2010 period to a broader focus on artificial intelligence, cloud computing, hardware, and quantum technologies post-2020. Early deals, such as the 2007 purchase of DoubleClick for $3.1 billion, fortified Google's dominance in online advertising by integrating advanced ad-serving capabilities with its search engine. This era prioritized bolstering core revenue streams through targeted acquisitions that expanded digital advertising ecosystems. In more recent years, Alphabet has redirected efforts toward high-growth frontiers, exemplified by the agreement to acquire Wiz announced in 2025 for $32 billion to enhance cloud security within Google Cloud and the integration of Atlantic Quantum to advance modular quantum hardware development. These moves align with Alphabet's push into AI-driven infrastructure and next-generation computing. Deal sizes have escalated markedly over time, reflecting Alphabet's scaling ambitions and the rising valuations of tech startups. In the , the majority of acquisitions were modest, typically valued under $100 million, enabling agile enhancements to search and ad functionalities amid a landscape of smaller, specialized firms. By the , however, the company pursued transformative, multi-billion-dollar transactions, with deal standing as the largest at $32 billion and underscoring a shift toward acquiring established leaders in strategic sectors. This increase in average deal value—from sub-$100 million averages in earlier decades to billions in recent ones—demonstrates Alphabet's willingness to deploy substantial capital for competitive positioning in mature markets. Regulatory scrutiny of Alphabet's has intensified since 2015, driven by antitrust concerns over potential monopolization in digital markets. Post-2015, authorities like the and U.S. Department of Justice have imposed stricter reviews, particularly for deals involving that could entrench dominance. For example, the 2020 acquisition, valued at $2.1 billion, required behavioral commitments to protect rival wearable data access, yet critics argue these failed to prevent market consolidation. Similarly, the Wiz deal encountered prolonged antitrust evaluations, securing DOJ clearance in November 2025 but with closure delayed until 2026 pending international approvals, highlighting ongoing challenges for large-scale M&A. Sector-wise, 2025 analyses reveal a concentrated focus on emerging technologies, with acquisitions targeting AI and machine learning to fuel innovations in search, cloud services, and beyond, as well as cloud computing and security to safeguard expanding digital infrastructures. Cybersecurity stands out with 19 dedicated deals, underscoring priorities in protecting AI-enabled ecosystems. This distribution, drawn from comprehensive reviews of acquisition portfolios, illustrates Alphabet's strategic pivot toward sustaining long-term technological leadership amid competitive pressures.

Notable Acquisitions

Largest by Value

Alphabet Inc. has pursued several high-value to bolster its technological capabilities, with deal sizes reflecting strategic priorities in , hardware, advertising, and consumer platforms. The largest by monetary value is the $32 billion acquisition of Wiz, Inc., a , announced on March 18, 2025, which received U.S. Department of Justice antitrust approval on November 5, 2025, and is expected to close in 2026. Initial plans involve integrating Wiz's security platform into to enhance multi-cloud protection, threat detection, and compliance features for enterprise customers. The second-largest deal was the $12.5 billion purchase of in 2011, announced on August 15, 2011, and completed on May 22, 2012. This acquisition targeted Motorola's extensive patent portfolio—over 17,000 patents—to defend Android against litigation, alongside gaining expertise in mobile hardware manufacturing. intended to operate Motorola as a separate unit initially, accelerating Android device innovation while licensing patents to other manufacturers. The third-largest acquisition was for $5.4 billion, announced on March 8, 2022, and completed on September 12, 2022. , a cybersecurity firm specializing in threat intelligence and incident response, was acquired to strengthen Google Cloud's security offerings against advanced threats. Post-acquisition, Mandiant's capabilities were integrated into Google Cloud, enabling enhanced services like for security operations and analytics for enterprise clients. Among earlier significant investments, Alphabet acquired Nest Labs for $3.2 billion, announced on January 13, 2014, and closed on February 7, 2014, to enter the smart home market with thermostats and smoke detectors. The initial strategy focused on maintaining Nest's independence as a standalone , fostering an open ecosystem for connected devices compatible with Android and future services. DoubleClick, an technology provider, was acquired for $3.1 billion, announced on April 13, 2007, and finalized in July 2008 after regulatory review. This move aimed to consolidate Google's dominance in digital ads by combining DoubleClick's display ad-serving capabilities with AdWords, enabling more targeted and solutions.
AcquisitionValueAnnouncement DateTarget FocusInitial Integration Focus
Wiz, Inc.$32 billionMarch 18, 2025Cloud securityEnhance Google Cloud's security tools
$12.5 billionAugust 15, 2011Mobile hardware and patentsPatent defense for Android; separate unit
$5.4 billionMarch 8, 2022CybersecurityIntegrate into Google Cloud for threat intelligence
Nest Labs$3.2 billionJanuary 13, 2014Smart home devicesIndependent subsidiary for hardware ecosystem
$3.1 billionApril 13, 2007Merge with AdWords for display ads

Most Strategic by Impact

Among Alphabet's acquisitions, several stand out for their profound influence on the company's core products and market expansion, fundamentally altering its technological landscape and competitive positioning. These deals, often modest in initial cost relative to their outcomes, enabled Alphabet to pioneer new ecosystems, integrate cutting-edge capabilities, and enter high-growth sectors like , , wearables, cybersecurity, and real-time navigation. By acquiring specialized talent and , Alphabet transformed these assets into foundational elements of its services, driving user engagement and revenue diversification. The acquisition of Android Inc. in 2005 for $50 million laid the groundwork for Alphabet's dominance in mobile operating systems. Founded in 2003, Android Inc. was developing a software stack for mobile devices, which integrated to create the open-source Android platform launched in 2008. This move positioned Alphabet to challenge established players like and , enabling the rapid proliferation of Android devices worldwide—now powering over 3 billion active devices—and extending Google's search, advertising, and app ecosystem to the mobile era. Without this acquisition, Alphabet's transition from desktop-centric services to a mobile-first would have been severely hampered. In 2014, Google acquired DeepMind for approximately $500 million, marking a pivotal investment in that reshaped multiple product lines. DeepMind, a UK-based AI research firm founded in 2010, brought expertise in and , leading to innovations like , a for generating human-like speech that powers the voice capabilities of . Furthermore, DeepMind's system revolutionized , achieving breakthroughs that have accelerated and biological research, with its database now aiding over 3 million researchers and scientists globally as of October 2025. This acquisition solidified Alphabet's leadership in AI, influencing advancements across search, cloud services, and healthcare initiatives. The 2019 purchase of for $2.1 billion strengthened Alphabet's presence in the wearables and health technology market. , known for its fitness trackers and smartwatches, provided with proprietary sensor technology and a vast user dataset for passive health monitoring. Post-acquisition, 's features were integrated into , enhancing activity tracking and heart rate monitoring, while its hardware expertise informed the development of devices, which now incorporate advanced health metrics like ECG and sleep analysis. This deal expanded Alphabet's ecosystem into personalized wellness, combining AI-driven insights with hardware to compete more effectively against Apple and in consumer health tech. Alphabet's 2022 acquisition of for $5.4 billion bolstered its cybersecurity offerings, particularly within Google Cloud. , a leader in threat intelligence and incident response, brought real-time forensic capabilities and a global network of security experts, enabling Google Cloud to offer integrated services like for security analytics. The integration has enhanced protection for cloud workloads against advanced persistent threats, positioning Alphabet as a comprehensive provider in enterprise security and helping to grow Google Cloud's in a sector projected to exceed $200 billion annually. Finally, the 2013 acquisition of for $966 million introduced community-driven, real-time navigation to Alphabet's mapping services. Waze's crowd-sourced model, which relies on user reports for traffic, accidents, and hazards, was merged into , improving route optimization and live updates for over 1 billion Maps users. This enhanced the accuracy and dynamism of , reducing travel times through predictive rerouting and expanding Alphabet's utility in location-based services, while keeping Waze as a standalone app for driver-focused features.

Acquisitions by Decade

2000–2009

Google's early acquisitions from 2000 to 2009 primarily targeted technologies to enhance its , advertising platform, and expansion into mapping, mobile, and content services, laying the foundation for many flagship products. During this decade, the company completed approximately 44 deals, with values mostly undisclosed but ranging from tens of millions to over $3 billion for major transactions. These moves reflected Google's strategy to integrate innovative startups into its ecosystem, often transforming acquired assets into core offerings like AdSense, , and . The following table enumerates key acquisitions chronologically, focusing on date, company, disclosed value (where available), primary focus, and resulting Google product or integration.
DateCompanyValueFocusDerived Product/Integration
February 12, 2001Deja.comUndisclosed discussion service
September 20, 2001Outride Inc.UndisclosedOnline technologiesSearch enhancements
February 2003UndisclosedBlogging platformBlogger
April 2003Neotonic SoftwareUndisclosedEmail-based and support tools
, 2003Applied Semantics$102 millionSemantic advertising technologyAdSense
September 30, 2003Kaltix Corp.UndisclosedPersonalized search technologyGoogle Personalized Search
October 7, 2003Genius LabsUndisclosedBlogging toolsBlogger enhancements
May 10, 2004Ignite LogicUndisclosedWeb templates for small businessesWebsite optimization tools
June 23, 2004 (2.6% stake)UndisclosedChinese search engineStrategic investment in Asia
July 13, 2004UndisclosedDigital photo management software photo editor
October 2004Where 2 TechnologiesUndisclosedDigital mapping software
October 27, 2004Keyhole Inc.Undisclosed3D satellite imagery and mapping
December 2004ZipDashUndisclosedMobile traffic and mapsGoogle Maps Mobile
January 20052Web TechnologiesUndisclosedSpreadsheet software
March 28, 2005Urchin SoftwareUndisclosedWeb analytics tools
May 12, 2005UndisclosedMobile social networking (later)
July 7, 2005Current Communications GroupUndisclosedNetwork infrastructure experiments
August 17, 2005Android Inc.UndisclosedAndroid OS
September 15, 2005Transformic Inc.Undisclosed search engines improvements
November 2005SkiaUndisclosed2D graphics libraryChrome and Android graphics
November 17, 2005Akwan Information TechnologiesUndisclosedLatin American search operationsRegional search expansion
December 20, 2005 (5% stake)UndisclosedInternet portal stakeAdvertising partnerships
January 17, 2006dMarc Broadcasting$102 million (upfront; up to $1.14 billion total) advertisingGoogle Audio Ads
February 14, 2006Measure MapUndisclosedBlog analytics enhancements
March 9, 2006Upstartle (Writely)UndisclosedOnline document editor
March 14, 2006@Last SoftwareUndisclosed3D modeling softwareGoogle SketchUp
April 9, 2006OrionUndisclosedReferential search engineSearch personalization
August 15, 2006Neven VisionUndisclosedImage recognition technology and photo search
October 31, 2006JotSpotUndisclosedEnterprise wiki software
November 13, 2006$1.65 billionVideo sharing platform
December 2006EndoxonUndisclosedGeospatial mapping enhancements
January 2007 (partial)UndisclosedFile-sharing service tech
March 16, 2007UndisclosedData visualization software and Charts
March 16, 2007AdScape MediaUndisclosedGaming ad experiments
April 13, 2007$3.1 billionDigital advertising platform and tools
April 17, 2007Tonic SystemsUndisclosedPresentation software
April 19, 2007MarratechUndisclosedVideo conferencing (early)
May 11, 2007 TechnologiesUndisclosedWeb security softwareChrome security
May 30, 2007UndisclosedPhoto-sharing with geotags and Earth photos
June 1, 2007Undisclosed feed managementGoogle Feed
June 5, 2007PeakStreamUndisclosedGPU computingCompute tech
June 19, 2007ZenterUndisclosedDesktop organization
July 2, 2007GrandCentralUndisclosedVoIP communication
July 9, 2007Postini$625 millionEmail security and archiving security
2008OmnisioUndisclosedVideo editing platform editor
2008TNCUndisclosedDeveloper toolsAndroid development
2009Undisclosed and digitization serviceGoogle
2009Undisclosed technology and
2009Gizmo5UndisclosedVoIP service enhancements
2009TeracentUndisclosedAd serving technologyDisplay ads
2009AppJetUndisclosedOnline spreadsheet editor
November 9, 2009$750 millionMobile advertising networkGoogle Mobile Ads
Many smaller acquisitions during this period, such as those in blogging, search personalization, and regional expansions, contributed to Google's diversification but remain less documented in public records. These deals, often under $100 million, focused on talent acquisition (acqui-hires) and niche technologies to support core growth in advertising and user tools.

2010–2019

During the 2010–2019 period, Google (restructured as Alphabet Inc. in 2015) pursued an aggressive acquisition strategy amid rapid growth in mobile computing, artificial intelligence, and connected devices, completing approximately 150 deals across the decade. This phase marked a shift from earlier ad-tech focus to bolstering Android's ecosystem, enhancing search capabilities, and entering hardware markets, with peak activity in 2014 (30 acquisitions), 2011 (28), and 2010 (28). Key purchases integrated specialized technologies into Google services, such as Flights, Android devices, and AI research, while providing defensive patents against litigation. Notable acquisitions during this era included:
YearCompanyValueSector/PurposeIntegration/Outcome
2010$700 millionTravel softwareAcquired to improve flight search algorithms; formed the basis for , enhancing real-time itinerary options after regulatory approval in 2011.
2011$12.5 billionMobile hardware and patentsPurchased primarily for 17,000 patents to protect Android from lawsuits; Google entered smartphone manufacturing, launching Moto devices before selling the unit to in 2014 while retaining patents.
2013Channel Intelligence$125 million optimizationAimed at refining product recommendations and shopping feeds; technologies enhanced Google Shopping's personalization and retailer integrations.
2014Nest Labs$3.2 billionSmart home devicesTargeted connected thermostats and smoke detectors to expand into the ; Nest operated semi-independently initially, later integrating with Home ecosystem for voice control and data analytics.
2014DeepMind Technologies~$500 millionFocused on for complex problem-solving; accelerated Google's AI initiatives, leading to breakthroughs like and integration into search, health, and optimization.
2017HTC (Pixel team and IP)$1.1 billionSmartphone hardwareAcquired ~1,100 engineers and exclusive rights to phone designs; boosted Google's in-house hardware development, enabling full control over series production and future devices like the .
These deals exemplified Alphabet's strategy of acquiring talent and IP to scale core products, with outcomes including fortified defenses in mobile (via Motorola patents) and pioneering AI applications (via DeepMind), though some like Motorola's hardware arm were later divested for focus. Overall, the period's acquisitions contributed to Alphabet's diversification beyond search, embedding acquired innovations into Android, , and cloud services.

2020–Present

Alphabet's acquisitions from 2020 onward have increasingly targeted advancements in , , cybersecurity, and emerging hardware technologies, reflecting a strategic shift toward bolstering its ecosystem amid post-pandemic and heightened competition in AI-driven services. Over this period, the company completed more than 30 deals, with a notable emphasis on high-value transactions facing intensified regulatory scrutiny from bodies like the U.S. Department of Justice, as seen in several cloud and AI-focused purchases. These acquisitions have enhanced Alphabet's capabilities in health tech, , and innovative hardware, while integrating talent and to accelerate product development across Google Cloud and Android ecosystems. In January 2020, Alphabet acquired Pointy, a Toronto-based startup specializing in in-store digital shelf tags for small retailers, for an undisclosed amount; the technology was integrated into to improve local commerce tools. Later that month, on January 15, , a no-code platform, was purchased for an undisclosed sum, enabling non-developers to build custom applications and expanding Alphabet's enterprise software offerings. The year also saw the acquisition of North, a smart glasses developer, though details on value and exact date remain undisclosed, contributing to early explorations in hardware. The 2021 closure of the Fitbit deal, announced in late 2019 but finalized on January 14 for $2.1 billion, marked a significant entry into consumer ; Fitbit's wearable devices and fitness tracking algorithms were folded into 's ecosystem, enhancing data-driven health features while addressing concerns through isolated data handling. In 2022, pursued aggressive growth in cybersecurity and display technologies. On March 8, , a leading threat intelligence and incident response company, was acquired for $5.4 billion, integrating its expertise into Cloud to strengthen enterprise solutions against evolving cyber threats. Raxium, a microLED display innovator, joined in May 2022 for an undisclosed amount, advancing 's work on compact, high-resolution screens for AR/VR applications. Other notable deals included Alter, an AI avatar startup, for $100 million in October, to enhance virtual identity and capabilities, and Siemplify, a orchestration platform, for an undisclosed sum to automate . The 2023 landscape featured smaller but targeted acquisitions in AI and data processing. Photomath, an AI-powered math solver app, was acquired in February for an undisclosed amount, enhancing educational tools within apps. Equalum, a real-time data integration company, followed in December for an undisclosed value, bolstering Cloud's data streaming capabilities for analytics workloads. In 2024, Cameyo, a provider, was acquired on June 5 for an undisclosed amount, improving remote access features in and Chrome Enterprise. In November 2025, Cameyo was relaunched as "Cameyo by " to deliver virtual apps on . This period underscored a cautious approach amid regulatory pressures, with fewer large-scale deals compared to prior years. The 2025 acquisitions highlighted Alphabet's renewed focus on frontier technologies, with several high-profile deals. In January, Google agreed to acquire portions of HTC's XR business, including engineering talent and for VR/AR headsets, for $250 million; the transaction closed in Q1, accelerating Android XR platform development. On March 17, Wiz, an Israeli cloud security startup, was announced for a record $32 billion—the largest in Alphabet's history—aiming to fortify Google Cloud's security posture; the U.S. Department of Justice antitrust review cleared on November 5, with closure expected in 2026 pending other approvals. In March, Google acqui-hired key technical experts from deepsense.ai, a Polish AI consultancy specializing in solutions, to support custom AI deployments. Galileo AI, a generative AI platform for UI , was purchased in May for an undisclosed sum and integrated as "Stitch" within by October, enabling text-to-design workflows for developers. In October, Atlantic Quantum, an MIT spinout developing modular superconducting quantum processors, joined Google Quantum AI for an undisclosed value, enhancing efforts toward scalable, fault-tolerant hardware. In December, Alphabet announced a definitive agreement to acquire Intersect Power for $4.75 billion in cash plus assumption of debt, to secure dedicated power generation and data center sites for AI training infrastructure.
YearAcquired CompanyValueFocus AreaStatus
2020PointyUndisclosedRetail techCompleted; integrated into Google Shopping
2020AppSheetUndisclosedNo-code app developmentCompleted; enhanced Google Workspace
2021Fitbit$2.1 billionHealth wearablesCompleted; data integrated into Pixel health features
2022Mandiant$5.4 billionCybersecurityCompleted; bolstered Google Cloud security
2022RaxiumUndisclosedMicroLED displaysCompleted; advanced AR/VR hardware
2023PhotomathUndisclosedAI education toolsCompleted; added to learning apps
2023EqualumUndisclosedData integrationCompleted; improved Cloud analytics
2024CameyoUndisclosedVirtualizationCompleted; expanded remote access
2025HTC XR Business$250 millionVR/AR hardwareCompleted Q1; accelerated Android XR
2025Wiz$32 billionCloud securityPending; DOJ cleared Nov 2025, close 2026
2025deepsense.aiUndisclosedAI consultancyAcqui-hire completed; supports ML solutions
2025Galileo AIUndisclosedAI UI designCompleted; rebranded as Stitch
2025Atlantic QuantumUndisclosedQuantum hardwareCompleted; joined Quantum AI lab
2025Intersect Power$4.75 billionAI infrastructureAnnounced December 2025; definitive agreement
These deals, while numbering over 30 in total including smaller undisclosed transactions, prioritize strategic integrations over sheer volume, with a growing emphasis on AI and quantum innovations to maintain competitive edges in and hardware markets.

Divestitures and Exits

Major Sales of Acquired Assets

has occasionally sold off acquired assets or subsidiaries as part of its strategy to streamline operations, retain key intellectual property, and focus on core competencies such as , and services. One prominent example is , which Google announced in 2011 and completed in 2012 for $12.5 billion primarily to bolster its patent portfolio and protect the Android ecosystem against litigation. In January 2014, Google sold to for $2.91 billion, retaining the vast majority of its patents and patent applications—estimated at around 17,000—to continue safeguarding Android. The sale allowed Google to exit the hardware manufacturing business, which had incurred significant operating losses of about $2.3 billion since the acquisition, while achieving its primary objective of patent security without ongoing financial burdens. In June 2017, Alphabet sold , a company acquired through transfer in 2013, to SoftBank for an undisclosed amount. The sale, which also included Japanese firm Schaft (acquired in 2013), allowed to exit advanced development amid high costs and a strategic refocus on core AI applications. Another significant divestiture involved Terra Bella, formerly known as Skybox Imaging, which acquired in 2014 for $500 million to enhance with high-resolution and real-time capabilities. In February 2017, sold Terra Bella to for an undisclosed amount, reported to be around $300 million primarily in stock and services rather than cash. The transaction included the transfer of Terra Bella's SkySat constellation of 14 high-resolution , while secured a multi-year agreement to purchase imagery data from . This move enabled to divest a non-core operations unit amid shifting priorities toward AI and cloud, while , a specialist in Earth imaging, could better scale the commercially.

Abandoned or Failed Deals

Alphabet Inc., the parent company of Google, has encountered several proposed acquisitions that ultimately did not proceed, often due to a combination of regulatory scrutiny, valuation disagreements, and strategic decisions by the target companies. These abandoned deals highlight the increasing challenges in the tech sector's M&A landscape, particularly amid heightened antitrust oversight from bodies like the U.S. Department of Justice (DOJ) and (FTC). One prominent example is the initial talks for Alphabet to acquire cybersecurity startup Wiz Inc. in 2024. Google reportedly offered $23 billion for Wiz, a cloud security firm founded in 2020, which would have been Alphabet's largest acquisition to date. However, Wiz rejected the offer in July 2024, citing a preference to pursue an independent path toward an initial public offering (IPO) amid concerns over potential antitrust hurdles and the company's rapid growth trajectory. This decision was influenced by Wiz's valuation doubling from its last funding round and broader market dynamics, including a recent CrowdStrike incident that underscored the value of standalone cybersecurity players. Although the deal broke off, it reflected Alphabet's push to bolster its Google Cloud offerings through strategic buys in high-growth areas like cloud security. Alphabet revived talks with Wiz in early 2025, leading to a definitive agreement announced in March 2025 for $32 billion; as of November 2025, the deal has cleared U.S. DOJ antitrust review and is expected to close in 2026, demonstrating adaptability amid evolving regulatory timelines. Another significant abandoned deal involved Inc., a (CRM) software provider. In early 2024, explored acquiring for approximately $25 billion, which would have marked its biggest purchase ever and aimed to enhance its and sales tools ecosystem. Discussions began around April 2024 but collapsed by July without advancing to detailed , primarily due to unresolved valuation disputes and anticipated regulatory opposition from U.S. and European authorities. The potential merger raised concerns about further consolidation in , exacerbating 's existing antitrust challenges in search and advertising markets. 's stock fell nearly 19% following the news, illustrating the market's sensitivity to such high-stakes M&A outcomes. These failures underscore broader trends in Alphabet's acquisition strategy post-2020, where intensified regulatory environments have prompted caution. For instance, the FTC's aggressive stance under Chair has cast a "long shadow" over tech deals, leading Alphabet to shelve pursuits in competitive sectors like and CRM without formal blocks but under the threat of prolonged reviews. In the case of Wiz and , the abandonments allowed Alphabet to redirect resources toward organic growth in , though they delayed expansions in critical areas and signaled to investors the risks of large-scale tech consolidations.

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