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RFD-TV is an American pay television channel owned by Rural Media Group, Inc. The channel features programming devoted to rural issues, concerns and interests. The channel's name is a reference to Rural Free Delivery, the name for the United States Postal Service's system of delivering mail directly to rural patrons. Production and uplinking facilities for RFD-TV are located at 49 Music Square West, Music Row in Nashville, Tennessee. RFD-TV's sister radio channel is Rural Radio on Sirius XM.[2] RFD-TV formerly owned a theater in Branson, Missouri, where some variety shows that air on RFD-TV were filmed; the station also owned the Imus Ranch in Ribera, New Mexico.[3][4]

Key Information

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation's first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment.

As of 2017, RFD-TV operates on a full-service format. Mornings and the early part of daytime feature syndicated newsmagazines and a five-hour block of news, weather (forecasting services on the network are outsourced to The Weather Channel) and agricultural commodity market prices, in the basic format of an American cable news outlet. An additional newscast airs during the evening hours. The remainder of the daytime and evening schedule consists of horse-related magazines, coverage of rodeo and other Western sports, rural lifestyle programs, reruns of classic television programs with rural appeal, and music programs centered around country music, polka, and Southern gospel.

Infomercials, which were previously publicly banned from the network, appear during the overnight hours. The network also features brokered programming in the form of its call-in program Rural America Live, and brokered televangelism from Charles Stanley, David Jeremiah and John Hagee.

As of February 2015, RFD-TV is available to approximately 52 million pay television households (44.8% of households with television) in the United States.[5] It is currently carried by satellite providers Dish Network and DirecTV and their associated streaming services (Sling TV and DirecTV Stream, respectively), as well as through cable providers such as Mediacom, Charter Communications, Cox Communications and Armstrong.[6][7] In addition to its subscription coverage, RFD-TV is offered as an Internet television feed; the feed is currently paywalled and requires a paying subscription. In March 2020, RFD-TV launched a streaming app RFD-TV Now, making RFD-TV programming available on tablets, phones, and connected TVs.[8] It was added to Sling TV on April 4, 2017, as part of the "Heartland Extra" add-on service.[9] With an average of 136,000 viewers in 2016, RFD-TV has some of the highest viewership relative to availability compared to other "ultra-niche" networks with similar or wider distribution owned by major corporations.[10]

History

[edit]

RFD-TV (Rural Free Delivery Television) was launched in 1988 by Patrick Gottsch. The channel was not picked up by any carriers.[11] This attempt ended in bankruptcy. Another attempt was made in the 1990s, but could not get funding.[12] Gottsch continued to look for programming.[11] Beginning in 2000, the channel was a non-profit.[13] RFD-TV was picked up by Dish Network in December 2000[14] then DirecTV in 2002.[13] It was initially launched as a nonprofit channel, using a loophole in federal regulations to encourage the two satellite providers to pick up the channel by carrying educational and informational content, an idea originally suggested by Dish Network.[15] The Federal Communications Commission struck down this effort in 2007 due to the channel's reliance on commercial television content.[16] The channel was then restructured as a for-profit enterprise, for which it rented a Nashville studio and hired experienced TV executives including Ed Frazier, former Liberty Sports CEO.[12]

RFD-TV was initially conceived as effectively four channels in one space: an agriculture channel, a horse channel, a rural music and entertainment channel, and a rural lifestyle channel, relying mainly on existing programming from the syndicated market to fill its broadcast day.[15] The acquisition of Imus in the Morning in 2007 after over a decade on MSNBC was designed to retain its satellite carriage after the FCC ruling as well as convince additional cable providers to add RFD-TV to its channel lineups.[17][18] Imus left for Fox Business Network in 2009.[19]

RFD-HD, a high definition feed of RFD-TV that broadcasts in the 1080i resolution format, first began broadcasting in high definition in the fall of 2007.[20]

In mid-2009, the channel gained carriage on Cox Cable. RFD began a rural news department in late 2009 with bureaus in London and Washington, DC.[12]

Rural Media contracted with Sony Pictures Television in September 2013 to handle RFD-TV's and other properties' national ad sale.[14] By August 2014, Rural Media Group began moving its Northstar Studio/RFD-TV staff and some of its Omaha, Nebraska staff into subleased office space at 49 Music Square West, Music Row in Nashville, Tennessee. The rest of the Omaha staff would follow in 2015 except Gottsch.[21]

In the 2016 presidential election, the Trump campaign purchased all possible advertising spots in the last two weeks before the election. By January 2017, the channel opened a bureau in Sao Paulo, Brazil, to cover Brazil's growing agriculture industry, which is heavily interconnected to the United States through companies like Brazil's JBS.[22]

A Canadian version of the channel was launched on February 1, 2020, on Shaw Direct television systems through a partnership with Rural Media.[23]

Programming

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Imus in the Morning

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When Don Imus returned to radio in late 2007, he had also struck a deal to simulcast Imus in the Morning on RFD-TV after moving to WABC for the rest of his career. The program was broadcast on the channel from 6 to 9 a.m. Eastern Time on weekdays, along with a primetime telecast of the program on its high definition simulcast channel RFD-HD. During much of the show's run, a news ticker was shown with the day's news, similar to that featuring when Imus in the Morning was simulcast on MSNBC. The video simulcast of the program ended its run on RFD-TV on August 28, 2009, and moved to Fox Business Network several weeks later.[24]

After Imus's retirement, RFD-TV owner Patrick Gottsch purchased Imus's 3,000-acre ranch.[3]

The Big Joe Polka Show

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One of the first programs to be aired on RFD-TV was The Big Joe Polka Show, a polka and dance variety program hosted by Omaha resident Joseph "Big Joe" Siedlik, which continued to be popular among the network's estimated (approximately) 40 million+ available households until it ended its run on January 1, 2011. In 2010, litigation commenced between RFD-TV and The Big Joe Polka Show's creators/producers of Polka Cassettes of Nebraska, involving several lawsuits and countersuits (mostly over a contractual dispute). RFD-TV contends that it had an option to air the program until December 31, 2010, while Polka Cassettes of Nebraska contends that the show was being aired against their wishes, and after cessation of the effectiveness of the previous contract, which expired on December 31, 2009. In August 2010, a multimillion-dollar "slander and defamation" suit was brought against Polka Cassettes of Nebraska by RFD-TV.[25] In 2011, the court granted the defendants' motion for summary judgment and dismissed RFD-TV's lawsuit as being without merit.[26] In January 2015, Joseph "Big Joe" Siedlik died.[27][28][29]

The show was replaced by The RFD-TV Polka Fest on January 5, 2011, and aired during the same timeslots. RFD-TV Polka Fest was later replaced by Mollie B Polka Party, hosted by Mollie Busta in July 2011. Wednesday afternoons, starting in September 2015 featured selected reruns of the Big Joe Polka Show under the name Big Joe Polka Classics.

Other programs added in Winter 2007-2008 included a revival of Crook & Chase (which returned to TNN [now Heartland] upon its relaunch in 2012) and Bluegrass & Backroads.[30]

Machinery Pete

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Greg Peterson "Machinery Pete" half-hour show averaged 125,000+ [31] viewers weekly on RFD-TV. "Machinery Pete" is the brand name to the business of Greg Peterson,[32] who is an expert on data within researching and tracking [33] machinery auction prices since 1989. Expertise within the farmers and dealers to look at and estimate the value on used farm equipment and the real value at auction.[34] Greg Peterson was quoted in November 2021 in Bloomberg news regarding how much over the estimate a sale went.[35] Crain's Chicago Business also [36] referenced "Machinery Pete" on the booming records in Farm Machinery Auction Pricing in 2021 as did the Watertown Daily Times[37] and The Packer.[38][39] "As harvest ends, we will see farmers at equipment auctions, not for the machinery - but for parts," Peterson said. "We're already hearing from guys talking about buying a second planter or sprayer, just for parts."Machinery Pete" Greg Peterson as quoted by Reuters in October 2021. As of November 2021, Machinery Pete has 47,100 subscribers on YouTube.

Greg Peterson is from Benson, Minnesota, and attended Gustavus Adolphus College in St. Peter, Minnesota. starting "Machinery Pete" back in 1989 out of his basement in Rochester, Minnesota buying a small company for $2,600 [40] that had a subscription service for prices that followed auction prices. A traditional book was mailed out four times a year to a customer base before the age of the Internet. Later on "Machinery Pete" used computers to compile Used Values Index reports. These reports painted a larger and complete picture of the value of farm and construction equipment.

"Machinery Pete" launched his website over 20 years ago[41] machinerypete.com, followed by a Facebook page for a global audience since for the last 25 plus years "Machinery Pete" has been covering farm equipment auctions for various industry magazines and trade journals.

In 2021,[42] "Machinery Pete" had over 40 Apple Podcasts.[43][44]

Greg Peterson has been covering farm equipment auctions for various industry magazines for more than 25 years and did the same during six seasons of RFD's Machinery Show. Now Peterson has his own show, which shares its title with his nickname: "Machinery Pete." Each episode features Peterson traveling to a farm machinery auction, where he meets some of the people who attend the sales where items like tractors and skid steers are sold. He also provides his analysis of current and historical trends in the used equipment market and answers viewers' questions about what their equipment is worth in the "Ask Machinery Pete" segment.

Peterson's show, Machinery Pete TV, is offered in syndication through Farm Journal (also syndicator of AgDay and U.S. Farm Report) in addition to its RFD run; he also contributes to those shows as an interviewee.

On April 27, 2025, Farm Journal disaffiliated from RFD-TV and redirected viewers to its new free ad-supported streaming television platform Farm Journal Now, which will carry live streams of Machinery Pete, AgDay and U.S. Farm Report. The three programs will continue to be offered in syndication.[45]

Current programming

[edit]
Sonny Perdue being interviewed on RFD-TV in 2017.

Former programming

[edit]

The following programs were aired on RFD-TV at one point, but are no longer listed on the official website.

Rural Media Group

[edit]
Rural Media Group
Company typePrivate
IndustryMedia
Founded1988; 37 years ago (1988)
FounderPatrick Gottsch
Headquarters49 Music Square West, Music Row,
Nashville, Tennessee
,
US
Subsidiaries
  • RFD-TV
  • RFD-TV Magazine
  • Rural Radio
  • RMG Events LLC

Rural Media Group is a media holding company.

RFD-TV (Rural Free Delivery Television) was launched in 1988 by Patrick Gottsch but was not picked up until 2000. The group expanded with the RFD-TV: The Magazine in 2003 then RFD HD in 2008.[11]

Rural Media Group bought the Country Tonite/Ray Stevens Theater with 2000 seats in Branson, Missouri, and renamed it the RFD-TV Theatre on March 24, 2007.[49][4]

A British version, Rural TV, was launched in 2008,[12] followed by a US launch on February 15, 2012, on Dish Network. Rural focused on news and international programming.[50] In October 2012, Rural Media purchased from Interactive Television and Gaming Networks (formerly Comstar Media) FamilyNet. The two channels would combine on January 1, 2013.[51]

Rural Media contracted with Sony Pictures Television in September 2013 to handle national ad sales for RFD-TV, Rural TV and Rural Radio.[14] By August 2014, Rural Media Group began moving its Northstar Studio staff and some of its Omaha, Nebraska staff into subleased office space at 49 Music Square West, Music Row in Nashville, Tennessee. The rest of the Omaha staff would follow in 2015 except Gottsch. At the same time, RMG Events LLC was formed and headed by RMG CEO Randy Bernard to run RMG events such as The American Rodeo.[21]

FamilyNet was changed over to a western lifestyle network on July 1, 2017, tapping RFD-TV programming to start. This was the original plan for FamilyNet, but seeming limited programming and interest, Gottsch held off. With RFD-TV drawing more viewers for its western programming and events like rodeos, the switch was made. Thus, The Cowboy Channel was launched.[52]

Rural Media Group in early 2018 purchased the Imus Ranch, near Santa Fe, as a television production base for its two TV channels' programs. Best of America by Horseback, Debbie Dunning’s Dude Ranch Round-Up, and Gentle Giants were programs selected to film there starting in March 2019.[53]

The Cowgirl Channel was launched on March 1, 2023. It specializes in programming about women in professional rodeo, western fashion, and rural lifestyles in general through the perspectives of women. Rodeos not televised on The Cowboy Channel are televised on The Cowgirl Channel.[54]

Patrick Gottsch, the founder and president of RFD-TV and Rural Media Group, died on May 18, 2024, at the age of 70.[55] He was succeeded in leadership of Rural Media Group by his two eldest daughters, Raquel Gottsch Koehler and Gatsby Gottsch Solheim.[56]

On November 20, 2024, Teton Ridge announced it had acquired The Cowboy Channel, The Cowgirl Channel, and their companion streaming service, Cowboy Channel+, from Rural Media Group.[57] RMG Co-Owner Raquel Gottsch Koehler addressed the sale of the two rodeo networks in a statement following the sale:[58]

"For Rural Media Group, this sale allows us to strategically refresh and focus on our flagship network, RFD-TV, as it approaches its 25th anniversary, with the goal to expand our presence across multiple platforms. We will now be able to strengthen our programming and dig deeper into our core mission to reconnect city with country, bringing stories of agriculture, rural life, conservation, and land stewardship to more people than ever before along with an expansion in music and entertainment, as Rural Media Group will continue operating the Auction Barn Studio in the historic Fort Worth Stockyards in addition to its studios on Music Row in Nashville, Tennessee. This sale is about growth and investing in RFD-TV, RFD-TV Now, Rural Radio Channel 147 on SiriusXM, and FarmHER + RanchHER, growing our presence in the rural media space to tell even more stories about America’s heartland and beyond."

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

RFD-TV

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RFD-TV is an American channel owned by Rural Media Group, Inc., launched in December 2000 as the nation's first 24-hour network dedicated to programming on , equine activities, rural lifestyles, traditional , and entertainment. Headquartered in , the channel produces six hours of live news programming each weekday tailored to rural audiences, covering agricultural markets, weather, and policy issues relevant to farming and ranching communities. It reaches over 19 million households via cable, , and streaming platforms, emphasizing content that mainstream networks often overlook. Founded by Patrick Gottsch, who sought to bridge urban and rural divides by providing dedicated media for agricultural and country interests, RFD-TV originated from broadcasts in , before expanding nationally. The network's growth included partnerships like carriage on starting in 2002 and the development of affiliated channels such as Rural Radio on Sirius XM, FarmHER, and RanchHER under the Rural Media Group umbrella. Following Gottsch's death in 2024, leadership transitioned to family members Gatsby Gottsch Solheim and Raquel Gottsch Koehler, who continue to prioritize rural storytelling and independent production. RFD-TV distinguishes itself through a focus on practical, industry-specific content including livestock auctions, rodeo events, and interviews with farmers and policymakers, fostering a platform for rural voices amid broader media landscapes dominated by urban-centric narratives. Its achievements include sustaining a niche loyal to and western heritage programming, with expansions into live events and syndication that underscore its role in preserving and promoting rural American culture.

History

Founding and Launch

RFD-TV, short for Television, was founded by Patrick Gottsch, a farm-raised entrepreneur who recognized a gap in media coverage for rural America. Growing up on his family's operation in Elkhorn, , Gottsch developed an early appreciation for and rural lifestyles, which informed his vision for a dedicated television network. The name derived from the U.S. Postal Service's program, symbolizing accessible information for underserved rural audiences. Gottsch's initial attempt to launch RFD-TV occurred in , focusing on news, weather, updates, and market reports tailored to farmers and ranchers. Despite the targeted content, the channel secured no distribution agreements with carriers and folded shortly after inception. Following this setback, Gottsch pivoted to related ventures, including founding Superior Livestock Auction in 1991, which pioneered live satellite broadcasts of auctions and built his expertise in rural media distribution. By 1996, Gottsch departed Superior to revive RFD-TV under the umbrella of Rural Media Group, the parent company he established. The network successfully launched on December 13, 2000, as the first 24-hour television channel devoted to , equine events, and rural entertainment, initially distributed via satellite to approximately 10 million households. Early programming relied heavily on third-party productions and reruns from outlets like the former Nashville Network, filling airtime while building original content. This satellite-first strategy capitalized on rural viewers' existing adoption of dish systems, enabling rapid initial reach without reliance on urban-centric cable operators.

Expansion and Operational Challenges

Following its launch on in December 2000, reaching approximately 4 million households, RFD-TV pursued aggressive distribution expansion, securing carriage on in 2002 and surpassing 30 million U.S. households by September 2006 through deals with providers like HITS and . The network diversified operations by relocating production to Nashville in 2004 to access local talent, launching RFD-TV The Magazine in July 2003 (which grew to over 180,000 subscribers by 2006), and opening RFD-TV The Theatre in , in March 2007 with a concert. Further growth included RFD HD in resolution in fall 2007, RURAL TV as a sister network in April 2009 for international markets like the , , and , and acquisitions such as FamilyNet in August 2012, alongside RURAL RADIO on SiriusXM Channel 80 in July 2013, extending reach to over 41 million U.S. homes by 2014. Operational challenges were acute from inception, as no banks would provide loans due to doubts over the viability of a rural-focused , forcing reliance on content provider funding and family support for startup. An FCC ruling in December 2007 classified cattle auctions as commercial content, revoking non-profit status and necessitating a pivot to for-profit operations, though founder Patrick Gottsch described it as "a " that enabled broader programming. Distribution hurdles persisted as an independent rural programmer, exemplified by a costly $5 million annual contract with from 2007 to 2009 that boosted visibility and secured carriage with Cox and , despite the financial strain. In August 2013, dropped RFD-TV in and post-NBCUniversal merger, citing affiliation conflicts and eliminating nearly 400,000 subscribers and over 70,000 in (43% of its distribution there), prompting advocacy with Nielsen ratings data, over 4,000 customer emails, and meetings with executives and officials like Colorado Governor Jim Hickenlooper to mitigate losses. Staff relocations compounded logistical issues, including a partial move to in 2014 and full transfer of Omaha operations (except Gottsch) by 2015, alongside establishing news bureaus in Washington, D.C., and in 2009, and , , in 2017 to cover global . Early attempts, such as a 1988 venture, ended in due to carrier rejections, underscoring persistent toward rural media's market potential. These efforts, while driving subscriber growth, highlighted the network's vulnerability to operator negotiations and regulatory shifts in a cable landscape favoring urban-centric content.

Leadership Transition and Recent Developments

Following the death of Rural Media Group founder and president Patrick Gottsch on May 18, 2024, at age 70, the company underwent a significant leadership transition to second-generation family members. Gottsch, who had built into a dedicated rural-focused network since its 2003 launch, was succeeded by his daughters, Gatsby Gottsch Solheim and Raquel Gottsch Koehler, who assumed top executive roles effective April 14, 2025. Gatsby Gottsch Solheim was appointed Chief Financial and Legal Officer, overseeing financial strategy, legal affairs, and operations, while Raquel Gottsch Koehler took on the role of Chief Marketing and Creative Officer, directing marketing, branding, and creative initiatives across television, radio, digital, and social platforms. The sisters emphasized continuity with their father's vision of amplifying rural voices while committing to modernization efforts, including a full-scale refresh of media strategies and expansion into new digital platforms to enhance audience reach. In June 2025, under the new leadership, RFD-TV renewed its agreements for the FarmHER and RanchHER series—acquired by Rural Media Group in 2023—and launched the Dirt Diaries podcast, focusing on untold stories from rural America to broaden content distribution beyond traditional television. These moves align with the company's stated goals of investing in innovative storytelling formats amid evolving viewer preferences for on-demand and audio content. Additionally, on July 17, 2025, Patrick Gottsch was posthumously inducted into the Cheyenne Frontier Days Hall of Fame, recognizing his contributions to and rural media preservation.

Programming

Agricultural and Rural Lifestyle Content

RFD-TV's agricultural programming emphasizes practical farming techniques, developments, analysis, and discussions tailored to rural audiences. Shows in this category deliver expert insights on crop management, practices, and economic trends, often featuring on-location reporting and interviews with industry leaders. For instance, "Ag PhD," hosted by the Stine family, provides agronomic guidance on topics such as application, , and to enhance farm productivity. Similarly, "This Week in Agribusiness," presented by Max Armstrong, Mike Pearson, and Greg Soulje, offers weekly recaps of national news, technological advancements, and impacts, including forecasts relevant to planting and harvest cycles. Market-focused content includes "Market Day Report" (also known as U.S. Farm Report), which airs live updates every half-hour on prices, weather disruptions, and strategies, drawing from sources to inform producers on trading decisions. "Cow Guy Close," led by Scott Shellady, analyzes equity and markets through discussions with traders and experts, emphasizing in volatile agricultural sectors like grains and . Policy-oriented programs such as "Agri-Pulse Newsmakers" host debates among lawmakers, farmers, and agricultural executives on legislative matters affecting subsidies, trade, and environmental regulations. Specialized series like "Top Crop" tracks elite farmers, such as producer Dan Luepkes, from soil preparation through harvest to demonstrate high-yield strategies. Complementing these, rural content celebrates everyday aspects of , family-operated farms, and traditional practices that sustain rural communities. "America's Heartland" spotlights uplifting narratives of American , bridging urban and rural viewers by showcasing innovative producers and regional systems. "The American Rancher," hosted by , explores ranching operations, , and the personal stories of livestock managers across diverse terrains. In programming, "FarmHER + RanchHER" profiles women in , documenting their roles and operational challenges to broaden perceptions of modern farming demographics. Programs like "Farms of America" follow 12 diverse U.S. families through economic pressures, strategies, and , highlighting resilience in family agriculture. "Rural Heritage" features producers who integrate historical methods—such as draft animal power and hand tools—with contemporary demands, often contrasting these with mechanized alternatives to underscore sustainable heritage practices. Other offerings, including "Live to Farm," depict the daily risks, rewards, and family dynamics on working s, while "Classic Fever," hosted by Brian Baxter, delves into equipment restoration and collector culture as symbols of rural ingenuity. This blend of educational and narrative-driven content aims to equip viewers with actionable knowledge while preserving cultural elements of rural America.

Equine and Livestock Programming

RFD-TV dedicates significant airtime to equine programming, emphasizing , breeds, disciplines, and equestrian lifestyles. Shows such as Best of America by Horseback showcase scenic rides across the , incorporating educational segments on access, facilities, historical context, options, and equine gear recommendations to appeal to recreational riders. Similarly, Equestrian Nation profiles diverse breeds and equestrian disciplines from around the world, drawing on contributions from experienced horsemen to highlight global equine heritage and practices. Training-focused content includes Chris Cox Horsemanship, where trainer Chris Cox demonstrates techniques derived from his decades of experience, such as neck reining young around to build responsiveness and control. Gentle Giants, hosted by equestrians and Kadee Coffman, explores the roles of draft horses in farming, fieldwork, and competitive arenas, celebrating their historical and practical utility. Magazine-style formats like Better Horses TV cover industry events, clinician demonstrations, competitions, and community stories to engage viewers in broader equine developments. Additional series, such as Special Cowboy Moments, blend interviews with working cowboys and cowgirls, historical documentation, and action footage to contextualize equine roles in ranching traditions. Livestock programming on RFD-TV integrates coverage of , sheep, pigs, and other animals through profiles, auctions, and fair events, often overlapping with agricultural segments. The American Rancher, a half-hour magazine series, spotlights producers, detailing their operations, practices, and breeding strategies across various . Cattlemen to Cattlemen, produced by the National Cattlemen's Beef , delivers targeted news, educational resources, and market insights for beef producers, addressing production challenges and industry trends. Live broadcasts like the LiveAg Livestock Auction feature real-time video sales, such as commercial auctions from venues like , enabling remote participation by buyers and sellers. Specialized features extend to niche livestock, including segments on sheep production, such as profiles of North Carolina farms mentoring youth in show-ring competitions with breeds like Dorper sheep, and Iowa operations showcasing pig exhibitions. State fair coverage, like the Tennessee State Fair, highlights livestock judging and blue-ribbon competitions, revealing judging criteria and preparation processes behind agricultural exhibits. Experiential content, including RFD-TV The Ranch, depicts hands-on cattle handling, such as driving herds and cutting cows on New Mexico mesas, underscoring practical livestock management tied to equine work. These elements collectively support rural viewers with actionable information on livestock markets, health regulations—like expansions to the Horse Protection Act effective February 1, 2025—and sustainable practices.

Music and Entertainment Shows

RFD-TV's music and entertainment programming centers on genres emblematic of rural American traditions, including , bluegrass, , , and variety formats, with an emphasis on live performances, veteran artists, and family-oriented content. These shows often feature established acts from regional music scenes, such as Nashville and , and include both original productions and reruns of classic series to appeal to audiences valuing heritage over mainstream pop trends. In May 2025, the network adjusted its weekend schedule to reinstate a heavier rotation of these programs, responding to viewer preferences for music content. Key offerings include The Penny Gilley Show, which has aired for 18 seasons and stars country performer Penny Gilley performing classics from . The Dailey & Vincent Show spotlights the bluegrass duo alongside guests in bluegrass, , and segments, sponsored by Springer Mountain Farms. Gospel-focused programs like America's Gospel Music present live concerts from top artists at The Wonders Center in , while Gaither Gospel Hour features Bill and Gloria with the . Polka enthusiasts can access The Jimmy Sturr Show, hosted by 18-time Grammy winner , and Mollie B Polka Party, which showcases bands from ethnic festivals hosted by Mollie Busta. Country variety is represented by Presleys' Country Jubilee, Branson's longest-running show blending music and comedy by the Presley family, and Ray's Roadhouse, led by of the nine-time Grammy-winning with guest performers. Newer additions like On the Record, presented by and hosted by Suzanne Alexander, offer interviews and performances tracing country music's roots. The Malpass Brothers Show delivers traditional with humor via brothers Chris and Taylor Malpass and celebrity guests. Entertainment extends to archival content such as The Red Skelton Show, a 20-season comedy-variety series from 1951 to 1971 featuring musical guests like . Broader formats include WoodSongs Old-Time Radio Hour, filmed at Kentucky's Lyric Theatre with folk, , and acts, and TruCountry, live traditional from Texas's Circle T Arena.

News and Political Coverage

RFD-TV's news programming emphasizes agricultural markets, prices, impacts on farming, and rural economic developments, delivered through dedicated segments rather than broad-spectrum national news. The network airs Market Day Report, a daily live show providing half-hour updates on news, auctions, and crop futures like corn and soybeans. Similarly, Rural Evening News focuses on evening recaps of farm equipment sales, ranching trends, and in rural areas, often highlighting USDA announcements such as herd rebuilding plans announced in 2024. These programs feature market analysts like Scott Shellady in Cow Guy Close, who delivers post-market breakdowns of equity and shifts affecting producers. Political coverage on RFD-TV prioritizes issues directly influencing rural constituencies, such as policies, mandates, and farm subsidies, often framing them through interviews with lawmakers from agricultural states. In June 2015, network founder Patrick Gottsch announced plans to host every U.S. presidential candidate for dedicated one-hour programs centered on rural-specific policies, including border security for imports and for American exports. This approach extended to election cycles, with specialized and coverage analyzing races' implications for rural voters, including down-ballot contests on agricultural funding. For instance, segments have featured U.S. Senator (R-NE) discussing USDA strategies and policy reforms in late 2024. In early 2025, RFD-TV introduced Newsmakers (also branded as Agri-Pulse Newsmakers), a weekly national program interviewing congressional members and influencers on pressing topics like farm bill negotiations and rural . The show, entering its fourth season by October 2025, avoids general partisan debate in favor of substantive exchanges on impacting , such as margin programs extended into 2026. This format reflects RFD-TV's niche as a platform amplifying rural perspectives in national discourse, distinct from urban-centric outlets by prioritizing verifiable data on trade deficits—e.g., U.S. imports from —and producer profitability over broader ideological narratives.

Notable Current and Former Programs

This Week in Agribusiness, a staple agricultural newsmagazine, delivers weekly coverage of commodity markets, farming techniques, policy developments, and weather forecasts affecting U.S. , produced by Public Television and aired since the network's early years. America's Heartland showcases uplifting narratives on food production, innovations, and rural communities across America, emphasizing sustainable practices and consumer connections to . Larry's Country , a variety program featuring live performances, celebrity interviews, and comedic sketches set in a nostalgic diner environment, has maintained popularity among rural audiences for its authentic portrayal of country culture. In equine programming, Best of America by Horseback explores destinations, horse care tips, and equestrian events through on-location segments hosted by Randy and Deby Sellman. Music-focused shows like The Show highlight bluegrass, , and traditional country acts with live performances and guest artists, while Mollie B Polka Party celebrates polka heritage through band showcases and festival coverage. The Show features the Irish country singer's performances alongside guest musicians, appealing to fans of classic and contemporary country ballads. Among former programs, The Show aired original episodes until mid-2025, when host Marty Stuart ended production to focus on touring and other musical endeavors, having previously offered variety-style content with country legends and emerging artists. Machinery Pete, which provided used equipment valuations and insights hosted by Pete Zimmerman, concluded its run on RFD-TV in April 2025 before relocating to another platform.

Ownership and Operations

Rural Media Group Overview

Rural Media Group, Inc. (RMG) is a privately held, family-owned Delaware-based founded in 2000 by Patrick Gottsch, dedicated to serving rural America through multimedia content focused on , equine activities, , and traditional country music. Headquartered in , with network operations in , RMG operates as a media emphasizing independent distribution via , cable, and digital platforms, reaching over 50 million households across its properties. The company's flagship asset, RFD-TV, launched as the first 24-hour network for rural audiences, produces daily live news programming and lifestyle content distributed by providers including DISH, , , and U-verse. RMG's portfolio historically included additional networks such as and The Cowgirl Channel, alongside Rural Radio on SiriusXM Channel 147, FarmHER, and RanchHER, though it divested and The Cowgirl Channel to Teton Ridge in November 2024 to streamline operations. Patrick Gottsch, who grew up on a in Elkhorn, , built RMG from his vision of amplifying underrepresented rural voices, passing away in May 2024 at age 70. Following Gottsch's death, leadership transitioned to his daughters, Gatsby Gottsch Solheim and Raquel Gottsch Koehler, who assumed co-ownership and executive roles in April 2025, marking a new era of family stewardship aimed at expanding rural storytelling amid evolving media landscapes. Under their direction, RMG continues to prioritize authentic content production, events, and syndication, maintaining its position as a key independent voice for agricultural and Western lifestyles without reliance on government funding or mainstream media conglomerates.

Distribution and Business Model

RFD-TV is distributed primarily through satellite, cable, and telecommunications providers across the and internationally, reaching over 50 million households via traditional multichannel video programming distributors (MVPDs) and associated streaming services. Key carriers include , , , U-verse, , , , Suddenlink, and more than 600 independent rural cable systems. The network is also available via streaming platforms such as Sling TV's Heartland Extra package, , , and the RFD-TV Now app on , Android, Firestick, and . The of RFD-TV, operated by Rural Media Group, relies on a combination of , carriage fees from MVPDs, and syndication arrangements. forms a core component, with targeted sales to , equine, and rural lifestyle sectors, including direct-response TV spots and sponsorships akin to . Carriage fees are negotiated per subscriber with distributors, enabling broad penetration despite the niche audience. Additional income streams include fees from programmers and syndication to international markets like and . Annual revenue for the network has been estimated at approximately $24–27 million, reflecting its focus on underserved rural demographics.

Key Strategic Decisions

One pivotal strategic decision was the founding of RFD-TV in December 2003 by Patrick Gottsch, who identified a market gap in television programming dedicated to rural America, , equine sports, and western lifestyle content previously underserved by mainstream networks. Gottsch funded the venture by selling his family cattle-feeding operation and prioritized satellite distribution, securing carriage on as the initial platform to reach fragmented rural audiences without relying on urban-centric cable giants. This niche focus differentiated RFD-TV from broader entertainment channels, emphasizing authentic rural voices and events like livestock auctions and rodeos to build loyalty among farmers and ranchers. In response to leadership transition following Gottsch's in April 2024, Rural Media Group implemented a succession plan in April 2025, appointing his daughters, Gatsby Gottsch Solheim as CEO and Raquel Gottsch Koehler as president, to sustain the network's core mission while modernizing operations. This shift emphasized expanding into digital platforms, investing in original content, and refreshing media strategies to adapt to streaming and connected TV trends, aiming to broaden reach beyond traditional linear TV to over 50 million households via RFD-TV, RFD-TV Now, and SiriusXM Rural Radio. A key refocusing move occurred in November 2024 with the sale of subsidiary to Teton Ridge, allowing Rural Media Group to streamline resources toward RFD-TV's 25th anniversary in and prioritize flagship agricultural and rural programming over diversified western sports assets. Concurrently, the network expanded news programming in April 2025 by launching or enhancing shows such as The Cow Guy Close, Market Day Report, and Rural Evening News, targeting markets and ag producers to strengthen its role as a daily hub amid volatile rural economic conditions. These decisions reflect a consistent emphasis on audience-centric content over broad commercialization, including renewals like the 2025 seventh season of FarmHER + RanchHER, which unified prior series to highlight women in and reinforce demographic engagement. By divesting non-core assets and bolstering news and digital infrastructure, Rural Media Group positioned RFD-TV to navigate and competition from urban-focused media.

Impact and Reception

Cultural Representation of Rural America

RFD-TV's programming emphasizes the core values of rural America, including , , family-oriented , and community resilience, through dedicated shows that showcase traditional farming techniques, Western heritage, and traditions. The network's "Rural Heritage" series, for instance, highlights collectors and farmers who maintain historical agricultural equipment and practices, blending past methods with modern applications to preserve cultural continuity in rural communities. Similarly, "America's Heartland" features episodes on sustainable farming innovations and land preservation efforts, underscoring rural America's adaptive stewardship of resources amid demographic challenges like an aging farmer population averaging near 60 years old. This representation counters the urban-focused narratives prevalent in mainstream media by prioritizing content that resonates with rural viewers' lifestyles, reaching approximately 72% of the nation's geographical territory and appealing to an underserved demographic often overlooked by coastal-centric outlets. Programs like "Rural America Live" and music segments featuring traditional artists reinforce themes of equality, , and , fostering a sense of cultural affirmation for audiences in heartland regions. Founded in 2003 by Patrick Gottsch to amplify rural voices, the network has cultivated a loyal following through unfiltered depictions of agrarian life, including rodeos, livestock events, and stories that embody hard work and local traditions without external ideological overlays. Critics from urban media perspectives have noted RFD-TV's deliberate focus on older, rural demographics as a niche , yet empirical viewership data and fan correspondence—hundreds of thousands of letters—demonstrate its efficacy in sustaining amid broader media consolidation that marginalizes non-urban content. By integrating educational segments on legislative priorities for rural preservation, such as the Heritage Act aimed at protecting family-owned farmland from estate taxes, RFD-TV positions itself as a steward of enduring rural ethos, prioritizing factual rural realities over stylized or adversarial portrayals.

Political Influence and Engagement

RFD-TV has engaged in political discourse primarily by providing a platform for discussions on policies affecting rural America, such as , , and farm subsidies, without formal party affiliations or endorsements. In June 2015, network founder Patrick Gottsch announced plans to invite every U.S. presidential candidate for dedicated one-hour live programs focused exclusively on rural issues, emphasizing that the network's approach is issue-driven rather than partisan: "We're not republican; we're not democrat; we're not conservative; we're not liberal." This initiative aimed to amplify rural perspectives in national elections, reflecting Gottsch's broader emphasis on exerting political influence to advocate for rural programming and interests. The network's news programming regularly features interviews with lawmakers on legislative matters like the U.S. Farm Bill, which expired on September 30, 2025, prompting coverage of potential government shutdowns, reconciliation efforts, and extensions such as the proposed "skinny" Farm Bill. For instance, in July 2025, U.S. Senator (R-KS) appeared on RFD-TV to discuss the Farm Bill's reconciliation provisions and their implications for rural economies. Similarly, Senator (R-NE) addressed USDA cattle plans, ethanol policies, and rural challenges in an October 2025 segment. This coverage positions RFD-TV as a conduit for rural stakeholders to engage policymakers directly, influencing agendas on topics like aid delays and Title I payment reforms under the Farm Bill. Rural Media Group, RFD-TV's parent company, has demonstrated political engagement through and contributions. In 2024, the group reported $130,000 in lobbying expenditures and $19,912 in political contributions, primarily supporting candidates and causes aligned with interests. During the cycle, Trump's campaign allocated $150,000 for advertising on RFD-TV, targeting rural voters, while Hillary Clinton's campaign opted not to advertise on the network. Such activities underscore RFD-TV's role in facilitating rural America's voice in , though its influence remains niche, centered on advocating for underserved ag and sectors rather than broad ideological endorsements.

Audience Reception and Metrics

RFD-TV maintains a niche audience primarily composed of rural viewers, with Nielsen data indicating an average primetime viewership of approximately 29,000 households as of recent measurements, ranking it 93rd among cable networks despite limited carriage compared to mainstream channels. In , the network averaged 47,000 viewers overall, placing it 117th in total viewership across 153 tracked channels, reflecting its specialized focus on , equine events, and rather than broad appeal. Historical figures show variability, with primetime averages reaching 132,000 viewers in , underscoring growth tied to expanded distribution but still modest absolute numbers relative to urban-oriented networks. Demographically, RFD-TV's core viewers skew older, with significant composition among adults aged 55 and above, though programming like coverage attracts younger rural demographics. The network delivers around 8 million monthly impressions to adults 18+, with 97% of viewing occurring live, and targets underserved rural markets where audiences remain predominantly white (approximately 78% in rural areas per broader demographic studies). Specific programs exhibit higher engagement, such as Ray's Roadhouse averaging 257,000 viewers and The Very Best of Larry's Country Diner at 92,000, highlighting loyalty within farm and Western lifestyle segments. Audience reception emphasizes devotion among rural stakeholders, who value the network's unfiltered coverage of agricultural issues and traditional values overlooked by coastal media outlets. Viewers report high satisfaction with content authenticity, contributing to sustained negotiations despite lower ratings, as advertisers prize the targeted reach in high-value rural economies. Metrics indicate efficiency for niche advertising, with relative viewership strength per available household exceeding many ultra-niche competitors, fostering a of cultural relevance over mass popularity.

Criticisms and Media Landscape Challenges

RFD-TV has faced ongoing challenges in distribution and carriage negotiations within a consolidated cable and media landscape dominated by providers prioritizing urban-centric, high-advertising-revenue content over niche rural programming. In 2014, dropped RFD-TV from its lineup in and , leading Rural Media Group CEO Patrick Gottsch to accuse the provider of exhibiting bias against agriculture-focused shows and , which he argued reflected a broader urban disdain for rural interests. This dispute escalated to congressional testimony by Gottsch in May 2014, where he highlighted how post-merger conditions from 's acquisition of failed to ensure fair access for independent networks like RFD-TV, exacerbating barriers for rural media in a market where mergers reduced for smaller operators. Similar issues persisted with other providers; in April 2016, Verizon announced it would remove RFD-TV from its FiOS lineup, prompting Gottsch to frame the decision as part of a pattern discriminating against content serving the 15-20% of in rural areas, a demographic often sidelined in favor of mainstream . These carriage battles underscore structural challenges in the pay-TV ecosystem, where rural networks must advocate aggressively for inclusion amid declining linear subscriptions and provider consolidation, as evidenced by RFD-TV's successful campaign securing U-verse carriage only after public pressure tied to merger approvals. Critics from within the industry, including Gottsch, have attributed such exclusions to a systemic underrepresentation of rural voices, contrasting with the network's mission to counter urban-biased media narratives that marginalize agricultural and issues central to non-metropolitan communities. Content-related criticisms of RFD-TV remain limited and largely internal or peripheral, with the network incorporating viewer feedback on programming changes as noted in a 2013 founder's statement acknowledging suggestions and critiques to refine its rural-focused slate. No widespread accusations of ideological bias have emerged against RFD-TV, which has maintained a stance of political neutrality in its coverage, emphasizing rural issues over partisan lines despite ventures into election programming like "Rural America Votes" in 2015. However, the network's advocacy for rural priorities has occasionally drawn indirect pushback in a media environment where mainstream outlets, often aligned with coastal perspectives, view such emphasis as diverging from dominant cultural narratives, contributing to carriage resistance rather than overt content denunciations. Broader landscape pressures, including the shift to streaming platforms, pose additional hurdles, as RFD-TV adapts by expanding digital presence while competing against fragmented viewership in an era where rural-specific content struggles for algorithmic visibility on tech-dominated services.

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