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WMC-TV (channel 5) is a television station in Memphis, Tennessee, United States, affiliated with NBC. It is owned by Gray Media alongside low-power Telemundo affiliate WTME-LD (channel 14). The two stations share studios on Union Avenue in midtown Memphis; WMC-TV's transmitter is located in northeast Memphis, near the suburb of Bartlett, Tennessee.

Key Information

History

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The station first signed on the air on December 11, 1948, as WMCT, initially transmitting on VHF channel 4. WMCT was also the first television station in the state of Tennessee. This first transmission coincided with being the first football game telecast in Tennessee—the tenth meeting at Crump Stadium between Tennessee and Ole Miss.[4] Daily programming for WMCT began on December 11, 1948.[5] The station originally broadcast from studios located inside the Goodwyn Institute Building in Downtown Memphis.[6] It was owned by the E. W. Scripps Company, along with the city's morning newspaper, The Commercial Appeal, the afternoon Memphis Press-Scimitar, WMC radio (790 AM), and WMCF (99.7 FM, now WLFP). As the only television station in Memphis for its first several years of operation, WMCT aired programming from all four national networks of the time: NBC, CBS, ABC and the now-defunct DuMont Television Network. However, it carried NBC as a primary affiliation, owing to WMC radio's longtime affiliation with the NBC Red Network. It lost CBS programming when WHBQ-TV (channel 13) signed on in September 1953, but continued to share ABC programming with WHBQ until January 1956, when WREC-TV (channel 3, now WREG-TV) launched as a full-time CBS affiliate with WHBQ taking over the ABC affiliation full-time. It lost DuMont when that network ceased operations in 1956. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[7] The station moved to VHF channel 5 on November 23, 1952, due to co-channel interference with fellow NBC affiliate WSM-TV in Nashville (now sister station WSMV) also on channel 4; however, this left WMCT shortspaced to another Nashville station, WLAC-TV (now WTVF), when that station signed on in 1954.

The 1967-90 incarnation of WMC-TV's riverboat logo.

Since at least the 1950s, WMC-TV's logo has included an illustration of a riverboat, a symbol of the Mississippi River region which the station serves. Since that time, its newscasts have opened with a riverboat whistle; its former AM sister used a whistle as its sounder from the 1930s to the 1990s. The station was known as "The Showplace of the South" during the 1960s. It dropped the "T" from its callsign (simultaneously tacking on the "-TV" suffix to it) on January 1, 1967 (the co-owned FM station had similarly changed its call letters from WMCF to WMC-FM in 1960). Also in 1967, it began using a "5" logo with a resemblance to the numerical typeface found on a five-dollar bill, which would be used for over two decades.

Anchor desk

The WMC stations moved to their current location at 1960 Union Avenue in Midtown Memphis in 1959 and celebrated with a broadcast hosted by comedian George Gobel. In 1960, the stations broadcast live remotes of John F. Kennedy and Richard Nixon, who both came to Memphis to campaign for the presidency. When Martin Luther King Jr. came to Memphis to support the sanitation workers' strike that set the stage for his assassination in 1968, then-station general manager Mori Greiner established an unprecedented program called The 40% Speaks, in an effort to promote racial healing in the community. It was hosted on alternating weeks by Rev. James Lawson, a leader in the civil rights movement and proponent of nonviolent social change, and Rev. Ben Hooks, who went on to become the first Black head of the FCC and then head of the NAACP. That show was the first time Black people had a television platform in Memphis to talk about community issues. The show evolved into Face to Face, which ran for two more decades and regularly addressed issues of race and social justice with multicultural panels and crew members.[citation needed]

After many years of solid management, Scripps sold WMC-AM-FM-TV to Atlanta businessman Bert Ellis and his new company, Ellis Communications, on July 19, 1993, for $65 million-a handsome return on Scripps' original investment in WMC radio in 1923.[8] Ellis was a longtime fan of his hometown's long-dominant station, WSB-TV, and styled his new broadcast group after that station. Under Ellis, channel 5 adopted a blue-and-gold color scheme similar to the one used then as now by WSB-TV. Two of WMC's siblings adopted the logo style as well: KSLA-TV in Shreveport, Louisiana, and WECT in Wilmington, North Carolina. All three stations use modified versions of the same logo style today.

Ellis, in turn, sold the stations to a new broadcasting group formed by the Retirement Systems of Alabama, and subsequently named Raycom Media (that also purchased AFLAC's broadcasting unit), in 1996; Raycom sold off the radio stations to Infinity Broadcasting in 2000. (They are now owned by Audacy.)

On June 25, 2018, Atlanta-based Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including WMC-TV), and Gray's 93 television stations) under Gray's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion—in which Gray shareholders acquired preferred stock held by Raycom–resulted in WMC-TV gaining new sister stations in nearby markets, including the Knoxville duopoly of CBS affiliate WVLT-TV and CW affiliate WBXX-TV (at the time Gray's only Tennessee properties; also while separating it from WTNZ) and ABC/CW affiliate WTOK-TV in Meridian, Mississippi, in addition to its current Raycom sister stations.[9][10][11][12] The sale was approved on December 20,[13] and was completed on January 2, 2019.[14][15]

Programming

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Past program preemptions and deferrals

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Like many NBC affiliates from the 1960s through the 1990s, WMC-TV began preempting a handful of NBC programs, mostly a sizeable portion of the network's daytime lineup, in favor of syndicated talk shows,[16] although NBC's daytime reruns of sitcoms would often continue to air in the early morning hours (between 5 and 6 a.m.). Although NBC had traditionally been far less tolerant of preemptions than the other networks, it was more than satisfied with WMC-TV, which then as now was one of NBC's strongest affiliates.

Local programming

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In 1979, in an effort to build its viewership for The Today Show, WMC created a lead-in morning program titled Wake-Up Call. For the first three years, it was hosted by longtime WMC personality Dick Hawley and Peggy Rolfes. Denise DuBois replaced Rolfes in 1982 and co-hosted for the next ten years. By the mid-1980s, Wake Up Call was the highest-rated talk show on local television in the U.S., with a 52% share of the viewing audience.

A popular local program on WMC-TV was Magicland, a live-audience magic series for children, hosted by anchor/announcer Dick "Mr. Magic" Williams, which aired Sunday mornings at 10 a.m. from 1966 until Williams' retirement in 1989. It is cited in the Guinness Book of World Records as the longest-running magic series in television history, having amassed 1,200 original episodes in its 23-year run. Williams died in 2020 at the age of 92.

Sports programming

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One of the station's first broadcasts was a football game at Crump Stadium in Memphis. WMCT first broadcast what was then known simply as Championship Wrestling (later to become USWA Championship Wrestling in 1989) by stringing cables across the street from its studio to the since-demolished Ellis Auditorium in downtown Memphis early in the 1950s. Wrestling returned to Channel 5 in 1977, after several years on WHBQ-TV, and for many years the very popular live in-studio professional wrestling program was broadcast live on Saturdays from 10 a.m. to 11:30 am. Some of the wrestlers became regional celebrities from their exposure on the program, including Jerry "The King" Lawler, whose fame earned him his own locally produced Sunday sports program on channel 5 during the 1980s.[17] USWA Championship Wrestling eventually became the last remaining program of its kind in the U.S., before its cancellation in 1997. Long before national PGA Tour broadcasts began, WMC-TV broadcast live professional golf from the Memphis Open, with a three-camera remote truck providing coverage from three greens.

In 2025, WMC reached an agreement with the Memphis Grizzlies to simulcast five games with FanDuel Sports Network Southeast during the 2024–25 season.[18] The station will also air select Grizzlies games through NBC's NBA coverage starting in the 2025–26 season. WMC also reached a 19-game agreement with the Memphis Redbirds, the Triple-A affiliate of the St. Louis Cardinals.[19]

News operation

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WMC-TV's Action News 5 logo.

WMC-TV presently broadcasts 44 hours of locally produced newscasts each week (with seven hours each weekday, and 4+1⁄2 hours each on Saturdays and Sundays). The station's newsroom is named after longtime employee Ed Greaney, who died on June 19, 2005. Greaney started working at WMCT in 1949, only two months after the station signed on and worked at channel 5 until retiring in late 2000.

Appropriately for a station founded by a newspaper, WMC-TV has a strong local news tradition. For the better part of its first four decades on the air, it was the dominant station in Memphis. However, rival WREG closed the gap in the late 1980s, and for the next two decades the two stations waged a spirited battle in the Nielsen ratings. WREG would not overtake WMC until the February 2006 sweeps period with the appointment of former WHBQ anchor Claudia Barr and former WMC morning anchor Richard Ransom as its evening anchors. Since that time, WREG has beaten WMC in the mornings, at 10 p.m. and on weekends. For the May 2013 sweeps period, WREG's newscasts beat WMC's in most timeslots (except at 5 and 6 pm), while WMC beat WREG in the 6 p.m. timeslot by .3 of a point. During the February 2014 sweeps, WMC fell to second place in all timeslots, trailing WREG by several points.

In October 2006, WMC debuted an overhauled news set (the first set update since 1995), along with an updated graphics and music package. On July 2, 2008, WMC-TV became the first television station in the Memphis market and the second in Tennessee (behind WTVF in Nashville) to begin broadcasting its local newscasts in high definition.[20]

On August 22, 2011, WMC-TV debuted an hour-long 4 p.m. newscast, which replaced The Oprah Winfrey Show (which ended its run in May of that year) and competes against WREG's newscast in the same timeslot.[citation needed] On June 26, 2013, WMC-TV debuted an hour-long weekday morning newscast from 7–8 a.m. on its Bounce TV-affiliated second digital subchannel with a heavy emphasis on weather and traffic updates.[21] The 7–8 a.m. Bounce newscast ended in 2017. On September 10, 2018, WMC-TV expanded its weekday morning newscast with an extra half-hour starting at 4 a.m.

Notable former on-air staff

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Technical information and subchannels

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WMC-TV's transmitter is located in northeast Memphis, near the suburb of Bartlett, Tennessee.[3] The station's signal is multiplexed:

Subchannels of WMC-TV[23]
Channel Res. Aspect Short name Programming
5.1 1080i 16:9 WMCNBC NBC
5.2 480i Bounce Bounce TV
5.3 1080i WMCPLUS Action News 5 Plus
5.4 480i Oxygen Oxygen
5.5 THE365 365BLK
5.6 DEFY Defy

Analog-to-digital conversion

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WMC-TV ended regular programming on its analog signal, over VHF channel 5, at 12:01 a.m. on June 12, 2009, as part of the federally mandated transition from analog to digital television.[24] The station's digital signal relocated from its pre-transition UHF channel 52, which was among the high band UHF channels (52–69) that were removed from broadcasting use as a result of the transition, to its analog-era VHF channel 5 for post-transition operations.

On January 9, 2023, WMC was given FCC approval to move from VHF channel 5 to UHF channel 30 to address reception concerns;[1][2] the station switched to the new UHF signal on December 3, 2024.[25]

Translators

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WMC-TV has three low-power translators, which were set up by Gray to reduce the loss area in the station's conversion from VHF channel 5 to UHF channel 30.

Out-of-market coverage

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WMC-TV was historically the default NBC affiliate on cable and over-the-air in two neighboring media markets—Jackson, Tennessee, and Jonesboro, Arkansas, as NBC never affiliated with any stations in either of these markets. In 2014, WNBJ-LD signed on the air as the Jackson area's own NBC affiliate. WMC-TV remains intact on the area's cable system of the Jackson Energy Authority. That system also carried Nashville's WSMV until the sign-on of WNBJ.

In late January 2015, WMC's ABC-affiliated sister station KAIT (channel 8) in Jonesboro converted their second subchannel, KAIT-DT2, into an NBC affiliate for the Jonesboro area. In addition, WMC-TV's over-the-air signal still provides city-grade coverage into both Jonesboro and Jackson. The central and southern portions of the two southernmost counties in the Missouri Bootheel can also still pick up WMC-TV's signal.[26]

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

WMC-TV

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from Grokipedia
WMC-TV, virtual channel 5 (VHF digital), is an NBC-affiliated television station licensed to Memphis, Tennessee, United States, serving the Mid-South region including parts of Arkansas, Mississippi, and Tennessee. The station, owned by Gray Television alongside low-power Telemundo affiliate WTME-LD (channel 14), maintains studios on Union Avenue in Midtown Memphis with its transmitter located northeast of the city. Founded in 1948 as the market's first television outlet, WMC-TV pioneered local broadcasting in the area, initially operating under the ownership of E. W. Scripps Company alongside WMC radio and The Commercial Appeal newspaper before transitioning to current ownership through acquisitions by Raycom Media and subsequently Gray Television. Known for its Action News 5 format, the station emphasizes local news, weather, and sports coverage, achieving notable ratings sweeps and earning accolades such as the Regional Edward R. Murrow Award for investigative reporting on police excessive force complaints within the Memphis Police Department. While generally regarded for high factual reporting with minimal bias, WMC-TV has faced isolated legal challenges, including a 1987 federal lawsuit alleging racial pay discrimination against a former employee, though such incidents do not define its operational history.

History

Establishment and early broadcasting (1949–1960s)

WMC-TV traces its origins to the WMC Broadcasting Company, which had operated WMC radio since 1923, and launched television operations as WMCT on December 11, 1948, marking the first television broadcast in , as well as the first in and . The station signed on at 6:30 p.m. from studios at and Third Street in downtown Memphis, with general manager Henry Slavick delivering the inaugural address to viewers. Initially broadcasting on VHF channel 4, WMCT affiliated primarily with while supplementing its schedule with programs from , ABC, and the , as it was the area's sole station for its early years. Early programming emphasized live local content produced in-house, reflecting the nascent state of television , where stations generated much of their material without reliance on filmed or syndicated fare. WMCT pioneered regional broadcasts, including the first live transmission from a Memphis hospital, underscoring its role in adapting radio-era techniques to visual media amid limited national feeds. The station's signal reached a broad Mid-South audience, serving Memphis and surrounding rural areas with a mix of news, variety shows, and educational segments tailored to local interests. In 1952, WMCT relocated to VHF channel 5 on November 23 to mitigate from Nashville's WSM-TV, enhancing reception clarity across its coverage area. This shift coincided with growing competition from newer entrants like , prompting WMCT to solidify its NBC primary affiliation while maintaining some multi-network flexibility until ABC found a dedicated outlet. By the , WMCT—retaining its until later changes—had established itself as a cornerstone of Memphis broadcasting, featuring live remote coverage of major events such as the 1960 presidential campaign visits by and to the city. expanded to include public affairs and community-focused content, including early efforts in diverse representation like the first African-American hosted public affairs program on Memphis television. The station's operations evolved with technological improvements, though it continued prioritizing live production and regional news amid the era's shift toward more structured network schedules.

Growth, affiliations, and programming shifts (1970s–1990s)

In the 1970s, WMC-TV advanced its news operations by pioneering live satellite broadcasts, becoming the first Memphis station to deliver real-time coverage beyond traditional means. A landmark event occurred on August 16, 1977, when the station broke the news of Elvis Presley's death at and provided the initial live footage of his funeral procession, demonstrating enhanced mobile reporting capabilities. The station sustained its NBC affiliation, established since its 1949 inception as Tennessee's inaugural television outlet, without interruption through the 1980s and , ensuring consistent access to network programming amid national affiliation realignments elsewhere. Programming evolved to emphasize local engagement, exemplified by the 1980 debut of the Star Spangled Celebration—a Fourth of fireworks and music event that expanded to encompass and New Year's specials, strengthening community ties. By the , WMC-TV further bolstered its growth through technological upgrades, introducing the Mid-South's inaugural news to facilitate rapid aerial and on-scene reporting. These innovations in news infrastructure and event programming underscored the station's adaptation to viewer demands for immediate, locally relevant content while upholding its core network partnership.

Ownership changes and operational expansions ()

In July 2000, divested WMC-AM and WMC-FM—co-owned with WMC-TV since the 1996 acquisition from Ellis Communications—to Infinity Broadcasting for an undisclosed amount, allowing Raycom to concentrate resources on its television properties. This transaction marked the separation of WMC-TV's broadcast operations from its legacy radio siblings, which had shared studios and since the station's founding. No further changes to WMC-TV's television ownership occurred during the decade, as Raycom retained control amid its broader portfolio growth, including the 2006 completion of its merger with Liberty Corporation that added 15 additional stations. Operationally, WMC-TV advanced into on February 8, 2002, launching as the first Memphis station to transmit in the new () format over VHF channel 9, ahead of the federal digital transition mandate. This upgrade enhanced signal reliability and paved the way for high-definition content, with the station's eventually relocating to UHF channel 35 by 2009 for improved coverage. In October 2006, WMC-TV overhauled its news studio set—the first major refresh since 1995—incorporating modern design elements alongside updated on-air graphics and theme music to modernize its "Action News 5" presentation. By July 2, 2008, the station became the first in Memphis to air local newscasts in full high definition, leveraging digital infrastructure for sharper video quality and competitive edge in the market. These enhancements reflected Raycom's investment in technological upgrades amid rising viewer expectations for digital and HD delivery.

Digital transition and modern upgrades (2010s–present)

In the decade following the federally mandated completed on June 12, 2009, WMC-TV maintained its primary digital signal on VHF channel 5 at full licensed power, enabling high-definition broadcasts and expanded viewer access via over-the-air antennas. The station further integrated digital technologies by launching of local newscasts on its mobile applications for and Android devices on January 29, 2013, allowing real-time access to programming beyond traditional cable and distribution. Multicast subchannels were introduced to diversify content delivery, with 5.2 carrying and 5.3 featuring Grit, providing additional programming options such as syndicated entertainment and Westerns to complement the main feed. In February 2018, WMC-TV unveiled a redesigned news studio set, incorporating contemporary elements like LED video walls and modular graphics integration to support enhanced visual storytelling in high-definition productions. Under Gray Media's ownership starting in 2020, the station prioritized signal optimization to address persistent over-the-air reception challenges associated with low-VHF frequencies, which often suffer from limitations in urban and suburban environments. In November 2020, Gray filed a with the FCC to substitute the channel allotment from VHF 5 to a UHF , a move approved on January 17, 2023, after public notice confirmed no significant interference risks. The upgrade process commenced in August 2024 with the replacement of the aging antenna at the original transmitter site, followed by the erection of a new UHF antenna via helicopter lift, achieving completion by early December 2024. This transition to UHF operation markedly improved signal strength and reliability across the Mid-South viewing area, reducing dropout issues for antenna-dependent households and prompting viewers to rescan devices for optimal reception.

Ownership and affiliations

Historical owners

WMC-TV, originally signing on as WMCT in December 1948, was established under the ownership of the E. W. Scripps Company, which also controlled the WMC radio stations and the Commercial Appeal newspaper in Memphis. This media cluster provided synergies in local content production and advertising during the station's early years as Tennessee's first television outlet. Scripps maintained control for over four decades, fostering WMC-TV's growth as an NBC affiliate amid expanding broadcast capabilities. On July 19, 1993, Scripps sold WMC-TV, along with co-owned WMC-AM-FM, to Atlanta-based businessman Bert Ellis and his newly formed Ellis Communications for $65 million, citing a unique market situation rather than a broader divestiture strategy. Ellis Communications held the properties briefly, integrating them into a growing portfolio of television and radio assets acquired in the early . In May 1996, Ellis agreed to sell its entire group, including WMC-TV, to a new entity backed by the Retirement Systems of for $732 million in cash; the buyer was rebranded as upon completion later that year. Raycom, focused on mid-sized markets, operated WMC-TV until its assets were acquired by Gray Television in a $3.65 billion merger announced in June 2018 and finalized in January 2019.
OwnerOwnership PeriodKey Details
1949–1993Founded station as WMCT; co-owned with local newspaper and radio; emphasized NBC affiliation and local programming synergies.
Ellis Communications1993–1996Acquired for $65 million; short-term holding as part of expansion into Southern markets.
1996–2019Purchased via $732 million deal for Ellis group; managed station through digital transition and news expansions.

Current ownership under Gray Television

Gray Television, Inc., headquartered in , Georgia, acquired WMC-TV through its $3.6 billion merger with , Inc., which closed on January 2, 2019, adding the NBC-affiliated station to Gray's portfolio of over 140 stations at the time. The licensee entity is Gray Television Licensee, LLC, a of Gray Television, which operates WMC-TV from studios at 1960 Union Avenue in . Under Gray's ownership, the station has maintained its focus on and NBC network programming, with no reported divestitures or operational divestments as of October 2025. In November 2020, Gray petitioned the FCC to upgrade WMC-TV's facilities, seeking to increase its from 50.2 kW to 78 kW and relocate its transmitter site to improve signal coverage across the Memphis Designated Market Area, which serves approximately 655,000 television households. The FCC approved the modification on January 9, 2023, following public comment periods and engineering reviews confirming no interference risks to other stations, thereby enhancing WMC-TV's over-the-air reach under Gray's management. This upgrade reflects Gray's strategy of investing in technical infrastructure for its owned-and-operated stations to sustain competitive local broadcasting amid shifting trends.

Network affiliation details

WMC-TV maintains a primary affiliation with the NBC television network, serving as the flagship NBC outlet for the Memphis designated market area. This relationship dates to the station's launch on December 11, 1948, as WMCT (channel 4), when it signed on as Tennessee's first television station and quickly aligned as an NBC affiliate while also carrying select programming from CBS, ABC, and the DuMont Television Network due to the absence of competing outlets in the Mid-South region. By the early 1950s, following the addition of other stations and a channel shift to VHF 5 in 1952 to accommodate new entrants, WMC-TV solidified its exclusive NBC focus, preempting minimal network content over the decades to accommodate local programming. The station's NBC affiliation has remained uninterrupted through subsequent ownership transitions, including its acquisition by in 1997 and Gray Television in 2019, with no recorded switches to other major networks. WMC-TV's subchannels include DT2, which carries as a digital multicast network, but the primary 5.1 feed delivers 's full schedule of national news, primetime entertainment, and sports programming, such as Sunday Night Football. This long-standing partnership has positioned WMC-TV as a dominant force in delivering NBC content to approximately 1.1 million households across western , northern , and eastern .

Programming

Network and syndicated content

WMC-TV serves as the NBC affiliate for the Memphis designated market area, broadcasting the network's national programming across its primary channel 5.1. This includes morning shows such as Today, evening newscasts like , primetime entertainment comprising scripted series, reality programs including The Voice, late-night talk shows such as The Tonight Show Starring Jimmy Fallon and , and sports coverage featuring events like Sunday Night Football and the Olympics when applicable. The station supplements NBC's schedule with syndicated programming primarily in daytime and early evening slots, featuring long-running game shows Wheel of Fortune and Jeopardy!, which air in the access period before primetime. Additional syndicated fare has historically included talk and court shows, though specific current offerings beyond staples like Wheel of Fortune vary seasonally and are not detailed in station announcements; these programs fill gaps around local news and network feeds to target broad audience demographics.

Past preemptions and deferrals

During the through , WMC-TV preempted portions of 's daytime lineup, a common practice among affiliates to insert syndicated programming such as talk shows. For instance, on July 28, 1978, the station skipped NBC game shows and in favor of Donahue. In March 2003, WMC-TV preempted multiple programs over the course of the week, alongside a pre-emption related to , as announced by the station amid scheduling adjustments. WMC-TV has also deferred select network content for rescheduling, including episodes of the children's program on its in 2012, as documented in FCC children's television reports. Such instances were limited compared to heavier preempting affiliates, reflecting WMC's generally strong clearance of primetime and key daytime soaps.

Local non-news programming

WMC-TV has produced several local non-news programs over its history, primarily focusing on children's entertainment and lifestyle content. One of its most enduring offerings was Dick Williams' Magicland, a children's magic show hosted by station announcer and magician , which debuted in the mid-1960s following his recruitment to WMC-TV in 1965 as a staff announcer and weatherman. The program featured live magic tricks, audience participation, and educational elements, earning recognition from as the longest-running magic show on television, spanning over four decades until its conclusion in the late 2000s. In more recent years, the station aired Bluff City Life, a lifestyle program hosted by celebrity chef Gina Neely, which premiered around 2019 and ran for over six years, concluding with its final episode on April 4, 2025. The show highlighted Memphis-area artists, entrepreneurs, community leaders, live musical performances, and cultural segments, emphasizing local events and personalities in the Mid-South region. It aired on weekends and served as a platform for promoting regional lifestyle and entertainment without overlapping with news formats. Early in its history, as Tennessee's first television station signing on December 11, 1948, WMC-TV relied heavily on live original local programming to fill airtime, including variety and educational shows produced in-house before the expansion of syndicated content. These efforts diminished over time with network affiliations and syndication, shifting focus to select signature local non-news productions like those noted above rather than broad daily original fare.

Sports coverage

WMC-TV's sports coverage, integrated into its 5 newscasts, emphasizes local professional, collegiate, and high school teams in the Memphis area, including the NBA's , the Tigers across multiple sports, and the Triple-A . Regular segments such as Fast 5 Sports provide highlights and analysis of Tigers football and games, while high school football receives dedicated attention through Friday Football Fever, featuring weekly recaps and player spotlights from area competitions. In a notable expansion of live game broadcasts, the station simulcast five Memphis Grizzlies games from Sports Network Southeast during the 2024–25 NBA season, airing free over-the-air on main channel 5.1 and subchannel 5.3, marking increased accessibility for local fans amid the team's regional popularity. For the 2025 Minor League Baseball season, WMC-TV secured a partnership to air 19 home games, produced in collaboration with Gray Media to bring Triple-A action to broadcast television. The station maintains a production partnership with Athletics, established in September 2020, which supports coverage of Tigers events, though home football games are primarily produced by under a separate agreement won through competitive bidding. As an affiliate, WMC-TV also transmits national sports content from the network, such as select NFL regular-season games and Olympic coverage, complementing its local reporting focus. Coverage extends to broader regional interests like SEC football, reflecting Memphis's proximity to conference rivalries despite the Tigers' AAC membership.

News operation

Development and format evolution

WMC-TV initiated its news broadcasts soon after signing on as Tennessee's first on December 11, 1948, with the sponsored program Your Reporter, anchored by Dick Hawley, which combined , weather, and promotional segments typical of early TV . This format relied on footage and live studio delivery, reflecting limited technological capabilities of the era. The news operation underwent periodic in the mid-20th century, mirroring national trends toward more dynamic local coverage. From 1960 to 1970, programming shifted to Television 5 News or TV-5 News, emphasizing straightforward reporting. In 1970, 5 On the Scene News debuted, prioritizing on-location field reports to convey immediacy and relevance to Memphis viewers. This evolved into Newscenter 5 by 1974, adopting a structured, hub-based that centralized in a dedicated studio environment. A pivotal change arrived in 1976 with the launch of Channel 5 , embracing the "" model—pioneered in a decade earlier—which featured rapid pacing, anchor-driven personalities, interactive elements, and a focus on community impact to boost engagement and ratings. The branding streamlined to 5 in 1983, solidifying this approach as the station's hallmark, with emphasis on proactive journalism amid growing competition in the Memphis market. Subsequent evolutions incorporated technological upgrades to sustain viewer retention. In October 2006, the station introduced a modernized news set, updated graphics, and theme music, the first comprehensive refresh since the early , aligning with digital production standards. On July 2, 2008, WMC-TV pioneered high-definition local newscasts in Memphis, improving clarity and immersion ahead of the federal analog shutdown. These enhancements, coupled with expansions into 24/7 digital streaming and specialized units like investigative reporting, have perpetuated the Action News format's adaptability to evolving media landscapes.

Key programs and investigative reporting

WMC Action News 5 produces multiple daily newscasts, including morning editions at 4:30 a.m., 5 a.m., and 6 a.m., afternoon shows at 4 p.m. and 5 p.m., and prime-time broadcasts at 6 p.m. and 10 p.m., focusing on breaking local stories, weather updates from the First Alert Weather team, and sports coverage for the Mid-South region. The 10 p.m. newscast serves as the station's flagship evening program, delivering in-depth analysis of Memphis-area events alongside NBC network feeds. The station's investigative unit, known as "The Investigators," conducts in-depth reporting on public safety, government accountability, and urban issues, with reports integrated into regular newscasts and special segments. Notable investigations include a 2021 series on excessive force complaints within the , which revealed patterns leading to policy changes and earned a Regional Award from the Radio Television Digital News Association for overall excellence in reporting. Other probes examined blighted properties fostering crime, including rapes and murders at abandoned sites, and analyzed over 100 cases in Memphis, finding most victims knew their abductors. In addition to local efforts, WMC airs syndicated investigative content through Gray Television's InvestigateTV unit, including the news magazine program InvestigateTV+ launched on September 11, 2023, which features collaborative probes into consumer issues, corruption, and health scandals. Reports from "The Investigators" have also covered Shelby County courtroom backlogs contributing to case delays and the implications of proposed police defunding in , drawing on and interviews with officials.

Ratings, awards, and market dominance

WMC Action News 5 has recorded competitive Nielsen ratings in the Memphis market, with notable dominance in earlier sweeps periods. During the February 2011 survey, its newscasts swept major time slots, achieving a 12.1 household rating at 10:00 p.m.—the highest in the Mid-South—and a 9.8 rating at 5:00 p.m., equivalent to approximately 68,000 s. However, subsequent data show intensified competition; has claimed the top spot in most newscasts during multiple sweeps since 2011, including July 2025, while WMC's midday ratings, for example, trailed at 2.9 in a 2018 comparison. The station's journalism has earned regional and national recognition. In 2021, WMC received a Regional Award from the Radio Television Digital News Association for continuous coverage of police excessive force incidents in Memphis. That same year, it was honored with a Service to America Award by the Leadership Foundation for outstanding community service initiatives. Locally, WMC staff have consistently placed highly in the Memphis Flyer's annual Best of Memphis reader poll; anchors like Joe Birch have won or placed in categories such as Best TV News Anchor in 2022 and 2024, while sportscaster took first for Best TV Sportscaster in 2025. In the Memphis designated market area (ranked approximately 51st by Nielsen), WMC maintains a prominent position through viewer engagement beyond traditional ratings. It has led local metrics, recording over 4.1 million actions in a reported period under prior ownership, surpassing competitors like . rankings place its digital presence among Tennessee's top stations, with over 1.4 million monthly visitors as of recent aggregates. Despite WREG's recent sweeps leadership, WMC's historical strengths and local accolades sustain its influence in news consumption patterns.

Notable current and former staff

Joe Birch has anchored WMC-TV's weeknight newscasts at 5, 6, and 10 p.m. since joining the station in 1978 directly after college graduation, marking over 46 years of service as of 2024. An Emmy Award-winning journalist, Birch has covered international stories and serves as a top fundraiser for St. Jude Children's Research Hospital. Andrew Douglas anchors the morning newscasts and contributes to the digital desk, bringing more than 25 years of experience to WMC-TV. Joyce Peterson, a second-generation , has reported for the station for over 25 years, focusing on Mid-South news. Ron Childers, chief since 2015, has forecasted for WMC-TV for over 20 years, covering major Mid-South storms as a native Memphian. Among former staff, Dave Brown served as chief meteorologist from 1977 to 2015, a 38-year tenure during which he hosted local wrestling programming and earned certification. Dick Hawley was the station's first anchorman, serving over 42 years starting in the mid-1950s after a radio background. Myron Lowery anchored and reported from 1973 to 1983 before entering politics as a Memphis city councilman and interim mayor in 2009; he filed a successful federal lawsuit against WMC-TV in 1987 alleging racial pay discrimination. Donna Davis co-anchored evening newscasts with Birch from 2000 to 2008.

Criticisms of coverage focus

WMC-TV has faced criticism for prioritizing , , and sensational incidents in its news broadcasts, which some argue amplifies Memphis's negative image despite empirical improvements in certain metrics, such as a 28% drop in murders from 2023 to 2024. A 2017 by the Memphis Flyer of WMC 5's 10 p.m. newscasts over four days revealed that 47% of airtime was devoted to "guns"—stories involving , shootings, assaults, and disasters—such as a woman shot on East , a teen fatally shooting another during a Live broadcast, and a mother wounded while driving with her children. This emphasis aligns with a citywide pattern among Memphis stations, where crime-related segments averaged 50.6% of content during the same period, often featuring dramatic leads that prioritize shock value over deeper context, like the omission of Nathan Bedford Forrest's association in a Fort Pillow State Park story. Critics contend such coverage fosters a "perception problem" exceeding statistical realities, as data shows declines in homicides and robberies amid ongoing challenges like a murder rate historically four times higher than City's. While WMC's factual reporting has been rated highly by independent evaluators, the station's focus on immediate mayhem has drawn accusations of underrepresenting , , and developments, which comprised only 33% of its analyzed content.

Technical information

Digital subchannels and multicast programming

WMC-TV transmits its primary programming on virtual subchannel 5.1 in high definition. The station utilizes its digital multiplex to broadcast additional subchannels featuring syndicated networks and local content, enabling viewers with ATSC tuners to access diverse programming without cable or subscription. Subchannel 5.2 carries , a digital network targeting African American audiences with sitcoms, dramas, and movies from the through . Subchannel 5.3 airs WMC Plus, a channel launched in June 2021 that provides Memphis-specific news, lifestyle, and community programming, including on-demand content via app. Subchannel 5.4 features Oxygen, a and reality network aimed at women. Subchannels 5.5 and 5.6 broadcast The365, focusing on Black entertainment and lifestyle, and Defy TV, offering classic TV movies and series, respectively. The following table summarizes WMC-TV's digital subchannels:
Virtual ChannelProgramming
5.1
5.2
5.3WMC Plus
5.4Oxygen
5.5The365
5.6Defy TV
These subchannels support Gray Television's strategy to expand reach through free over-the-air , particularly after WMC-TV's transition to UHF channel 30 physical frequency in 2023 for improved signal reliability.

Analog-to-digital conversion

WMC-TV initiated broadcasts on February 8, 2002, becoming the first station in Memphis to air programming in the digital format on VHF channel 5. These early digital transmissions operated alongside the station's , providing high-definition content to viewers equipped with compatible receivers or set-top boxes. As mandated by federal legislation, WMC-TV ceased analog transmissions on its VHF channel 5 at 12:01 a.m. on June 12, 2009, coinciding with the nationwide . Engineers at the station powered down the analog transmitter early that morning, shifting exclusively to on the same channel 5 , which allowed continued VHF operation post-transition without a channel change. Following the conversion, WMC-TV's digital signal operated at full power, delivering enhanced signal strength and coverage compared to pre-transition levels, though VHF propagation characteristics later prompted a channel relocation to UHF in 2024 for improved reception reliability. The transition required Memphis-area households with analog-only televisions to acquire digital converter boxes or upgrade to digital-capable sets to maintain access to WMC-TV's affiliate programming.

Broadcast facilities and signal upgrades

WMC-TV's studios are located at 1960 Union Avenue in Midtown , a facility occupied since 1959. The station originally operated from studios at Madison and Third streets in downtown Memphis when it signed on December 11, 1948. The transmitter is situated in northeast Memphis near , at approximately 5317 Crestview Drive, featuring a tower that has been in use since the station's early years, with the current structure supporting broadcasts from a height enabling regional coverage. In 2024, work began to replace the original 1954 VHF "batwing" antenna—measuring 99 feet tall and weighing 10,000 pounds—atop this approximately 1,000-foot tower, located west of a local landmark like . WMC-TV initiated digital high-definition broadcasts on February 8, 2002, becoming the first Memphis station to do so. The full analog-to-digital transition occurred on June 12, 2009, aligning with the national deadline for full-power stations, after which the station continued on VHF channel 5 but faced reception challenges due to reduced power levels mandated by the FCC, limiting signal penetration into buildings and varied terrain. To address these VHF limitations, exacerbated by the industry's shift to UHF, WMC-TV received FCC approval on January 9, 2023, to relocate its from VHF channel 5 to UHF channel 30, operating at an (ERP) of 34.5 kW. The upgrade process, announced August 16, 2024, culminated in December 2024 with the installation of a new UHF antenna via lift, enhancing over-the-air accessibility across the Mid-South by improving signal reliability for indoor antennas and reducing interference issues. Viewers were advised to rescan devices post-upgrade to receive the improved signal.

Translators and extended coverage

WMC-TV extends its broadcast signal through a network of low-power digital translators owned and operated by its parent company, Gray Television Licensee, LLC, primarily to serve rural and fringe areas in northern Mississippi and western Tennessee where the main UHF signal on channel 30 may experience reception challenges following the station's transition from VHF channel 5. Key translators include:
  • WDDY-LD (RF channel 15), licensed to Corinth, Mississippi, which rebroadcasts WMC-TV's full suite of programming, including the primary NBC feed and digital subchannels, to enhance coverage in Alcorn County and surrounding northern Mississippi communities.
  • WANF-LD (RF channel 32), licensed to Dyersburg, Tennessee, providing WMC-TV's signals to Dyer County and adjacent areas in West Tennessee, including access to subchannels; this translator was among assets acquired by Gray in 2022 specifically to bolster over-the-air availability toward the Jackson market.
  • W20DW-D (RF channel 20), licensed to Clarksdale, Mississippi, extending service to Coahoma County in the Mississippi Delta region with an effective radiated power of approximately 15 kW and a coverage contour spanning over 3,000 square miles.
These facilities, all digital and low-power (Class A or LD), maintain WMC-TV's 5 mapping and lineup, ensuring consistent delivery of local news, weather, and network content without independent programming. FCC records confirm their affiliation and operational status as of late , with no reported outages or displacements from the 2017-2020 ATSC 1.0 .

Broadcast reach

Primary market and signal footprint

WMC-TV operates as the NBC affiliate serving the Memphis designated market area (DMA), the 51st largest in the United States with 666,300 television households as of the 2024–2025 season. This market spans 27 counties across , , and , including core urban areas like Shelby County (containing Memphis) in , DeSoto County in , and Crittenden County in , along with surrounding rural counties such as and Fayette in , Panola and Tate in , and Cross and Poinsett in . The station's primary signal footprint extends over approximately 10,487 square miles, reaching an estimated population of 1.56 million within a 57.8-mile contour radius from its transmitter site in Memphis, with an of 515 kW at a height of 1,056 feet above ground level. In December 2024, WMC-TV completed a major upgrade replacing its VHF antenna atop the original tower, enhancing signal reliability and accessibility across the market to address post-digital transition reception issues inherent to VHF frequencies. This over-the-air coverage aligns closely with the DMA's geographic core, providing primary service to Memphis and its immediate suburbs while extending into adjacent rural areas in the tri-state region.

Out-of-market availability

WMC-TV is carried on cable systems serving areas outside the Memphis designated market area (DMA), including northeast Arkansas. In Jonesboro, Arkansas (Jonesboro DMA), Ritter Communications includes WMC-TV on its lineup as the NBC affiliate, providing access to Memphis-based programming for subscribers. The station's signal is retransmitted by low-power translators in adjacent DMAs. WANF-LD in Dyersburg, Tennessee (Jackson DMA), carries WMC-TV on virtual channel 5.1, extending NBC and local Memphis content to viewers in that region. Similarly, WDDY-LD in Corinth, Mississippi (Columbus-Tupelo-West Point DMA), retransmits WMC-TV on virtual channel 5.1, making the station available over-the-air in parts of northern Mississippi beyond the Memphis DMA boundaries. Satellite carriage of WMC-TV outside the Memphis DMA is limited under Satellite Home Viewer Improvement Act rules, which prioritize local signals; distant access is generally unavailable for in-market alternatives exist in most cases. Streaming options, such as through NBC's Peacock app or Gray Television's platforms, may offer select content nationally but do not provide full live linear availability restricted by market.

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