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Wuling Motors

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Wuling Motors

Wuling Motor Holdings., Ltd, (doing business as Wuling Motors; Chinese: 五菱汽车; pinyin: Wǔlíng Qìchē) is a Chinese manufacturer of automobiles, subsidiary of Guangxi Automotive Group. The company produce engines, and special purpose vehicles, namely mini electric cars, people movers, trucks and buses, and auto parts. Its eponymous brand, Wuling, is shared with the SAIC-GM-Wuling joint venture.

The Wuling car brand was established in 1982 by Liuzhou Wuling Automobile, with a focus on the growing demand for small delivery vehicles in the domestic Chinese market during the 1980s. After completing a trial production series in 1982, Wuling commenced full-scale production of its first model, the LZ110, in 1984. This vehicle was developed under a licensing agreement with Mitsubishi Motors, making it a twin design to the third-generation Mitsubishi Minicab.

Building on Mitsubishi's technology, Wuling introduced a successor to the LZ110 in 1990, named the Dragon. Presented as a more modern model, the Dragon was a deeply updated version of the LZ110. In 1998, Wuling launched the LZW6370, a model developed under a licensing agreement with another Japanese manufacturer Daihatsu and based on the Daihatsu Zebra.

In 2002, Wuling entered into a partnership with SAIC Motor and General Motors to form a joint venture called SAIC-GM-Wuling. This joint venture was headquartered in Liuzhou, Guangxi, China, and became responsible for manufacturing all subsequent Wuling brand models.

In 2007, the Wuling Group gained greater independence and established a new division specializing in trucks and custom-built vehicles. This division operated under the Wuling brand and logo, similar to Wuling's Red Label. In 2015, the Wuling Group underwent a major corporate restructuring, becoming a corporation and rebranding itself as Guangxi Automobile Group.

Wuling Automobile also manufactures generator sets under the "Longward" brand.

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