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Changan Mazda
Changan Mazda
from Wikipedia
Dealership in China

Key Information

Changan Mazda (officially Changan Mazda Automobile Co., Ltd.) is an automotive manufacturing company headquartered in Nanjing, China and a 50:50 joint venture between Changan Automobile and Mazda. The company's principal activity is the manufacture of Mazda brand passenger cars for the Chinese market. The company was formed in December 2012 after the decision to restructure Changan Ford Mazda, whereby Ford and Mazda agreed to work with Changan as separate joint ventures.[1][2]

In July 2023, Changan Mazda purchased 100% of FAW Group's joint venture FAW Mazda after having owned a majority stake two years earlier.[3]

Model lineup

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Former

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References

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from Grokipedia
Changan Mazda Automobile Co., Ltd. is a Chinese automotive manufacturing joint venture headquartered in Nanjing, Jiangsu Province, specializing in the production and sales of Mazda-branded passenger vehicles for the domestic market. Established in December 2012 following the split of the prior Changan Ford Mazda entity, it operates as a key production base for Mazda in China, initially structured as a 50:50 partnership between state-owned Chongqing Changan Automobile Co., Ltd. and Japan's Mazda Motor Corporation. In August 2021, the venture was restructured to incorporate FAW Group Co., Ltd. with a 5% stake, resulting in adjusted ownership of 47.5% each for Changan and Mazda to enhance operational efficiency amid China's competitive automotive landscape. The company assembles a range of Mazda models tailored to Chinese consumers, including sedans like the Mazda3 Axela, SUVs such as the CX-5, CX-30, and CX-50, and emerging electric vehicles such as the EZ-6 sedan and EZ-60 SUV, emphasizing Mazda's signature "Jinba Ittai" driving philosophy and advanced technologies like Skyactiv engines. Complementing its vehicle operations, Changan Mazda maintains a dedicated engine production facility, Changan Mazda Engine Co., Ltd., founded in September 2005 in Nanjing's Jiangning District, which manufactures powertrains for Mazda models following Mazda's full acquisition of Ford's stake in 2019. As of 2025, the joint venture continues to expand into new energy vehicles (NEVs), partnering with firms like CATL for smart chassis integration to support China's electrification push, while navigating challenges like fluctuating sales in a market dominated by local and international rivals.

History

Formation

Changan Ford Mazda Automobile Co., Ltd. (CFMA) was established in 2004 as a joint venture between Changan Automobile Group, Ford Motor Company, and Mazda Motor Corporation to manufacture passenger vehicles for the Chinese market. The venture's formation was followed by expansions, including Chinese government approval in January 2005 for a new engine plant in Nanjing, with the joint contract signed on April 19, 2005. This three-way partnership, with Changan holding 50% ownership and Ford and Mazda each holding 25%, aimed to leverage combined expertise in producing Ford and Mazda models, including the initial focus on vehicles like the Ford Focus and Mazda3. By 2011–2012, strategic differences emerged, primarily stemming from Ford's 2008 decision to reduce its controlling stake in Mazda from 33.4% to 3.5% as part of a financial restructuring, which diminished the rationale for their integrated operations in China. This led Ford and Mazda to agree to separate their activities within the CFMA joint venture, allowing each to pursue independent partnerships with Changan tailored to their respective brands. The Chinese government approved the restructuring on November 30, 2012, enabling the split into two distinct 50:50 joint ventures. Changan Mazda Automobile Co., Ltd. was officially incorporated on December 28, 2012, as a 50:50 between and , headquartered in , . The new entity assumed all Mazda-related business from CFMA, including production responsibilities for Mazda-branded passenger cars at the existing Nanjing plant, marking the beginning of its focused operations on models such as the and for the domestic market.

Key developments

Changan Mazda commenced operations with the launch of its first independent production line in early 2013 at the plant, initially focusing on assembling the sedan and CX-5 crossover to support Mazda's technology rollout in the Chinese market. This milestone marked the joint venture's transition from reliance on prior shared facilities with , enabling localized production capacity of up to 160,000 units annually and aligning with Mazda's global expansion strategy post-2012 formation. Between 2018 and 2020, Changan Mazda faced significant challenges from the US- trade tensions, which imposed tariffs on imported components and disrupted supply chains, contributing to a broader slowdown in the Chinese automotive sector. Sales volumes declined sharply, exacerbated by the pandemic's factory shutdowns and demand contraction in 2020, with overall China sales dropping over 40% year-on-year by 2022 to approximately 108,000 units. Recovery began in 2021 through cost optimizations and market stimulus measures, leading to gradual sales rebound by 2022 as production resumed and consumer confidence improved amid eased restrictions. In August 2021, the was restructured to incorporate a 5% stake held by Co., Ltd., with ownership adjusted to 47.5% each for and Motor Corporation. In 2023, Changan Mazda deepened its EV collaboration with through the establishment of Mazda's Business Division (e-MAZDA) in November, integrating the into the parent company's global strategy to accelerate development of battery-electric and hybrid platforms tailored for the Chinese market. This agreement facilitated joint R&D investments exceeding RMB 10 billion (about $1.4 billion) announced in subsequent years, focusing on integration and to align with China's new energy vehicle mandates. To address stringent emissions regulations, Changan Mazda entered a CO₂ pooling agreement with Mazda in October 2025, enabling shared carbon credits primarily for European fleet compliance but supporting broader global goals, including alignment with China's tightening standards under the dual-credit policy. The arrangement, valid for 2025 and open to additional partners, helps mitigate potential fines by pooling low-emission vehicle outputs from the joint venture's production. Leadership transitions in 2020 included the appointment of key executives from and to strengthen operational resilience amid market pressures, such as Hideo Fukai's dispatch as a program manager to oversee quality and production integration at Changan Mazda. These changes emphasized cross-company expertise to navigate supply disruptions and strategic realignments, fostering a more unified management approach between the Japanese and Chinese partners.

Operations

Facilities

Changan Mazda's main headquarters and primary assembly plant are located in , Province, where the was officially established in January 2013 following the restructuring of the prior Changan Ford Mazda operations. The facility, originally developed as part of the earlier , features advanced automated lines for stamping, , , and final assembly, enabling efficient vehicle production. Its initial annual capacity stood at 160,000 units upon operational start in 2007, with expansions bringing it to over 200,000 vehicles by the mid-2020s. Changan Mazda also operates Changan Mazda Engine Co., Ltd., a dedicated engine production facility located in 's Jiangning District, established in September 2005. This plant manufactures engines and other powertrains for vehicles supplied to the assembly operations. The plant's initial construction in 2007 required an of US$510 million by the pre-split partners, establishing it as a key scalable manufacturing hub. In October 2024, and Changan Automobile announced a joint of approximately RMB 10 billion (US$1.4 billion) for the development of new energy vehicles through 2027. The plant has undergone upgrades, including dedicated production lines for electric vehicles such as a nearly RMB 200 million for the EZ-60 line, facilitating the rollout of models like the EZ-6 (known as Mazda 6e for export markets).

Production capabilities

Changan Mazda's operations encompass core processes including stamping, body , , assembly, and comprehensive quality testing. The Nanjing plant employs advanced automation across these stages, particularly in stamping and , where over 800 robots ensure 100% automated coverage to minimize errors and enhance precision. and assembly lines integrate robotic systems for consistent application and structural integrity, while quality testing incorporates rigorous inspections aligned with international standards. The joint venture integrates Mazda's proprietary technologies into its production lines, such as engine architectures for efficient powertrains and the Jinba-ittai philosophy, which emphasizes harmonious driver-vehicle interaction through precise and suspension assembly. In 2025, production capabilities were upgraded to include dedicated battery assembly for electric vehicles (EVs), supporting models like the MAZDA EZ-6 and EZ-60, with lines equipped for both battery electric and range-extended variants. As of , Changan Mazda's facilities maintain a combined annual production capacity exceeding 200,000 units, with a growing allocation toward new energy vehicles to meet market demands for . The operations are supported by approximately 5,000 employees, who receive specialized training in Mazda's global manufacturing standards to ensure high-quality output.

Products

Current models

Changan Mazda's current lineup features a diverse portfolio of Mazda-branded , emphasizing premium design, dynamic performance, and advanced technology for the Chinese market. These models include compact cars, crossovers, and electric , produced at the facility to meet local demands for efficiency and connectivity. The fourth-generation sedan and hatchback models are equipped with a 2.0L Skyactiv-G , delivering refined power and suitable for urban driving. Introduced in production in 2019, the is positioned as a compact premium car, blending sporty handling with upscale interiors. The crossover offers 2.0L and 2.5L engine options, providing versatile performance for family use. Following a facelift in 2022 that enhanced its styling and infotainment, it serves as a with available all-wheel drive (AWD) for improved traction on varied terrains. Launched in 2020, the compact is powered by a 2.0L engine and focuses on urban mobility with agile dimensions and advanced safety features such as and lane-keeping assist. It appeals to younger buyers seeking a stylish, tech-forward daily driver. The rugged SUV was introduced in 2023, featuring a 2.5L turbocharged for robust output and off-road capability. Targeted at the adventure segment, it incorporates elevated ground clearance and Mi-Drive modes to handle diverse driving conditions. The EZ-6 electric sedan is available as a (BEV) or range-extender electric vehicle (EREV) leveraging Changan's platform technology, offering a 600 km CLTC range for long-distance comfort. Launched in 2024, it combines Mazda's Kodo design with dynamics and premium cabin features. As a new 2025 model, the Mazda EZ-60 electric is available as a (BEV) or range-extender electric vehicle (REEV), with the BEV providing dual-motor AWD for enhanced stability and achieving a 600 km CLTC range while priced competitively against rivals like the . It emphasizes intelligent connectivity and spacious interiors for family-oriented buyers.

Discontinued models

Changan Mazda produced the third-generation , known locally as the Atenza, from 2014 to 2023 as a mid-size sedan equipped with a 2.5-liter Skyactiv-G engine. This model was discontinued in late 2023 primarily due to a sharp decline in demand for sedans in the Chinese market, where preferences shifted toward SUVs and electric . Intensifying competition from domestic brands like BYD and , which offered more affordable electrified options, further eroded its market share. The , a compact coupe-style exclusive to the Chinese market, was manufactured by Changan Mazda from until its discontinuation in 2023. Featuring Mazda's Kodo and a 2.0-liter engine, it struggled with persistently low sales volumes, registering only around 1,300 units in 2022. The phase-out aligned with broader industry trends favoring larger s and the rapid adoption of electric models, as well as Mazda's efforts to streamline its portfolio amid rising local competition. The , a mid-size three-row , was produced by Changan Mazda from 2018 to 2023. It was discontinued in 2023 due to low sales and shifting market preferences toward and larger utility vehicles. Earlier generations of the , locally branded as Axela, including the first-generation (2003–2009) and second-generation (2009–2013) models, were produced until around 2014. The third-generation model was introduced in 2014 and produced until 2019, after which it was phased out in favor of the fourth-generation model on the updated platform to meet evolving emissions standards and consumer expectations for advanced technology. Overall, these discontinuations reflect Mazda's strategic realignment with Mazda's global emphasis on SUV dominance and , as well as responses to China's competitive landscape dominated by affordable EVs from local manufacturers. The , for instance, has been succeeded by the electric EZ-6 in the current lineup.

Strategic initiatives

Electrification efforts

In 2023, Mazda expanded its focus toward development, leveraging Automobile's EPA1 modular platform to underpin the EZ-series lineup of new energy vehicles. This collaboration enabled the integration of Mazda's design philosophy with 's advanced EV architecture, marking a strategic shift to electrified powertrains amid China's push for sustainable mobility. The EZ-6, Changan Mazda's inaugural (BEV), debuted in April 2024 at Auto China and entered full production later that year, offering rear-wheel-drive configurations with a single . Priced starting at approximately 139,800 yuan (about $19,100), the EZ-6 provides up to 600 km of range under the CLTC standard, powered by a 78-kWh , and includes extended-range electric vehicle (EREV) variants for broader appeal. This model represents the first in a planned series of electrified vehicles produced exclusively through the . Building on this momentum, the EZ-60 crossover followed in 2025, unveiled at in April and launched for sale in September, available in both BEV and electric vehicle (PHEV) configurations. The BEV variant features a 190 kW rear-mounted motor and the same 78-kWh battery as the EZ-6, achieving over 600 km CLTC range, while the PHEV employs a 1.5-liter range-extender paired with a smaller 31.7-kWh battery for combined ranges exceeding 1,000 km. These models incorporate 's e-Skyactiv electric drive technology alongside Changan's battery management systems to optimize efficiency and performance. In October 2025, and Changan Mazda formed an EU carbon emissions pooling agreement valid for 2025 to support compliance for exported EVs. To support these advancements, Changan Mazda committed to a 10 billion yuan (about $1.37 billion) investment in new energy vehicle development, including upgrades to its facility for enhanced EV production capacity. The aims for new energy vehicles to comprise 90% of its output by 2027, targeting annual production and sales of 300,000 units, with exports of models like the rebadged 6e (EZ-6) to markets including and . This electrification strategy aligns with broader goals to double overall production while prioritizing sustainable technologies.

Market performance

Changan Mazda achieved peak sales of approximately 180,000 units in 2017, fueled by strong demand for models like the Axela and CX-5 amid a favorable market environment for Japanese brands. Sales dipped to 137,300 units in 2020, impacted by the pandemic's disruptions to supply chains and consumer demand in . By 2024, annual sales reached 75,637 units, reflecting a year-on-year decline of 14.69% as the joint venture navigated intensified competition and a shift toward new energy vehicles. In China's passenger vehicle market, which totaled 27.6 million units in 2024, Changan Mazda captured approximately 0.3% share, establishing itself as a niche provider of premium Japanese alternatives to mass-market imports. The joint venture leverages Mazda's signature driving dynamics and human-centric design philosophy, offering a refined experience that differentiates it from the battery-focused efficiency of local electric vehicles; nonetheless, it contends with formidable rivals like BYD and , whose aggressive pricing and NEV dominance have eroded shares for traditional gasoline-powered offerings. For 2025, the introduction of the EZ-60 electric is poised to drive recovery, with pre-orders exceeding 38,000 units reported by August, signaling potential sales uplift amid Mazda's broader push toward 300,000 annual units by 2027.

References

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