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Freepik
Freepik
Freepik
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Freepik is a technology company specializing in AI tools for creating and editing audiovisual content.[2] The company provides AI-powered design tools and stock content (photos, vector graphics, videos, music, etc.), operating under a freemium business model.[3]

Key Information

Freepik integrates several AI models, including Google Imagen , Ideogram, Mystic, and Flux[4] for image generation, and Kling, Google Veo,[5] Hunyuan, Runway, and MiniMax for video.

History

[edit]

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio.[6] Initially, it was a search engine that indexed content from the top 10 free content websites for designers.[7]

In 2014, Freepik started to produce graphical assets.[8] In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.[9]

In 2018, Freepik changed its visual identity and introduced a new logo.[10] In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[11]

In 2023, Freepik opened its San Francisco office and transitioned from a pure stock platform towards a Gen-AI products and tools provider.[12][13]

In April 2025, Freepik partnered with Fal.ai and released F-Lite, an open-source text-to-image model trained exclusively on high-quality, legally compliant, copyright-safe and SFW images from Freepik’s stock library.[14][15]

In May 2025, the company launched Freepik Enterprise, a pricing plan designed for large organizations including access to AI tools and stock content, credit-based usage, permission management, and legal indemnification for AI-generated content.[16]

Acquisitions

[edit]

In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.[17][18][19]

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.[20][21]

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.[22]

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.[23]

Products

[edit]

Freepik provides a variety of products and features:

  • AI Image Generator is a text-to-image tool that uses advanced AI models to generate photorealistic images and digital art from text prompts and image references.[24]
  • AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.[25][26]
  • AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages, accents and styles.
  • LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.[27][28]
  • Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.[29]
  • Image Upscaler improves image resolution, scaling images up to 10K and refining details without introducing blurring or pixelation.[30]
  • Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.[31]
  • Reimagine is an image-to-image tool that uses AI to reinterpret images into editable prompts, offering various customization options for visuals.[32]
  • Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.[32]
  • Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.[33]
  • Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.[34]
  • Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.[35]

Recognition

[edit]

In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.[3]

References

[edit]
[edit]
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Freepik

View on Grokipedia
from Grokipedia
Freepik is a Spanish technology company founded in 2010 by brothers Alejandro Sánchez Blanes and Pablo Blanes, along with Joaquín Cuenca, specializing in an AI-powered creative platform that provides designers, marketers, and content creators with tools for generating and editing visual content, alongside a vast library of over 250 million stock assets including vectors, photos, icons, templates, and mockups. Headquartered in Málaga, Andalusia, the company operates as a freemium service, offering free access to limited resources with attribution requirements and premium subscriptions for unlimited downloads and advanced AI features starting at $5.75 per month. Since its inception as a provider of free graphic resources, Freepik has evolved into an all-in-one AI creative suite, incorporating generative tools for images, videos, and audio to streamline professional design workflows. The platform serves a global user base of over 150 million monthly users, including professionals from enterprises like , , , , and , and over 8 million monthly users in the (as of 2023), with more than 10 million asset downloads per month in the . In 2020, EQT's Mid Market Europe fund acquired a majority stake in Freepik, supporting its expansion into AI-driven innovations and subsequent acquisitions, such as the icon platform and mockup tool Original Mockups in 2022. Today, under CEO Joaquín Cuenca Abela, Freepik continues to prioritize accessible, high-quality creative solutions for small businesses, educators, and individual creators worldwide.

History

Founding and Early Development

Freepik was founded in 2010 in , , by Alejandro Sánchez Blanes, a ; Pablo Blanes, a ; and Joaquín Cuenca Abela, a programmer and founder of the earlier photo-sharing platform . The trio launched the platform to address the challenge of sourcing high-quality visual resources for designers, initially creating a that aggregated free and icons from third-party websites to simplify access for the creative community. This core website debuted that year, focusing on downloadable graphic resources like basic stock vectors and icons, which quickly gained traction among designers seeking cost-effective tools. From the outset, Freepik operated under a , offering a majority of resources for free download with attribution requirements, while premium subscriptions provided unlimited access without restrictions. The initial content was curated internally by the founders to ensure quality, laying the foundation for a user-driven platform that emphasized ease of use for projects. Early user traction emerged within the global design community, as the site's aggregation of free assets addressed a gap in accessible, customizable visuals, fostering organic growth through word-of-mouth among freelancers and small studios. The startup faced significant early challenges, including operating in Málaga—a city lacking the established tech ecosystem of hubs like or —which limited access to talent, networks, and . Despite this, Freepik achieved bootstrapped growth without external for its first decade, expanding from three founders to a team of ten by 2015 through reinvested revenues and a focus on contributor incentives introduced later in that period. This self-sustained approach allowed steady scaling, reaching millions of users by the late 2010s while maintaining operational independence until 2020.

Growth and Milestones

In 2016, Freepik established an in-house production team, enabling the company to scale its content library more efficiently and control quality standards internally. This move marked a pivotal step in transitioning from a search engine model to a robust content creator. By 2015, Freepik introduced its premium subscription model, providing users with expanded access to exclusive resources, while simultaneously opening the platform to user-contributed uploads from global designers. This dual strategy significantly boosted content volume, attracting a wider community of creators and accelerating growth. In September 2023, Freepik underwent a visual identity refresh, modernizing its branding with a new to better reflect its evolving role in the design ecosystem. Freepik's expansion accelerated in 2023 with the opening of its office, positioning the company closer to key AI innovation hubs, alongside a strategic pivot toward integrating generative AI capabilities. In 2025, Freepik released the F-Lite open-source AI model in April, emphasizing ethical training on licensed data, and launched Freepik Enterprise in May, tailored for users with scalable AI tools and compliance features. In November 2025, the company launched Freepik Spaces, an AI-powered infinite canvas tool that enables designers and teams to build, automate, and collaborate on visual creative workflows using a node-based system on a shared canvas. Users connect nodes such as text prompts, image and video generators, upscalers, and retouchers to integrate Freepik's AI tools for image, video, audio, editing, and more, facilitating repeatable and automated processes for tasks like content generation, batching, and social media automation.

Corporate Affairs

Ownership and Funding

Freepik was founded in and operated on a bootstrapped basis until 2020, sustaining its growth through revenues generated by its model without any external investment. On May 28, 2020, the EQT Mid Market fund acquired a stake in Freepik from its founders and management team, marking the company's first significant external investment and valuing it at over €200 million. In October 2020, Atwater Capital acquired a minority stake alongside EQT, supporting expansion into the Asian market. This transaction enabled Freepik to accelerate its global expansion, including enhanced market penetration in regions like the and . No additional major funding rounds have been publicly disclosed since the EQT acquisition, with the company emphasizing bolstered by EQT's strategic resources. The EQT investment has also facilitated key acquisitions to broaden Freepik's portfolio. As of 2025, Freepik remains a under EQT's majority ownership and Atwater Capital's minority stake, employing approximately 550 people across its primary offices in , , and , .

Acquisitions and Expansions

Freepik's growth strategy has emphasized acquisitions to expand its content library and technological capabilities, particularly following its majority acquisition by EQT in May 2020, which provided resources for international expansion into regions like the Nordics and . These deals have focused on complementary assets in visual, audio, and AI-driven resources, enabling Freepik to diversify beyond its core offerings and strengthen its position in the creative content market. In June 2022, Freepik acquired Videvo, a UK-based provider of stock video and audio libraries, to broaden its portfolio into multimedia assets and reduce reliance on static graphics. Later that year, in October 2022, the company acquired , a Denmark-based icon database, and Original Mockups, a Colombia-based platform specializing in 3D mockup tools, enhancing its resources for and visual presentation design. Freepik continued its expansion in October 2023 with the acquisition of , a German stock photo marketplace, integrating approximately 160 million s to significantly bolster its and offerings. In May 2024, Freepik completed its largest acquisition to date by purchasing Magnific, an AI-powered upscaling technology, to advance its capabilities in generative AI and enhancement tools. These moves have supported rapid employee growth, aligning with the company's scaling operations across global markets.

Products and Services

Traditional Resources

Freepik's traditional resources form the foundation of its content library, offering a vast collection of images, vectors, , icons, videos, and audio clips accessible through a model. Free users can download up to 10 assets per day, though attribution to the creator is required for non-commercial use. This model ensures broad accessibility while encouraging upgrades to paid plans for enhanced features. The library comprises over 250 million high-quality assets, curated to support diverse creative projects such as , , and marketing materials. In addition to core stock media, Freepik provides templates and tailored for workflows, including PSD files and other editable formats compatible with tools like . These resources enable users to create professional presentations, graphics, and product visualizations efficiently. , for instance, allow for realistic previews of designs on various surfaces, while templates offer pre-structured layouts in vector and raster formats. The contributor program empowers global creators to upload and monetize their original content, earning royalties through a pay-per-download model. Contributors receive 50% of net revenue from Premium subscriber downloads. Earnings are calculated monthly based on downloads, with a minimum payout threshold of 25 USD (lowered from 50 USD in 2024; 50 EUR in some cases). Payments are issued via PayPal, Payoneer, or bank transfer (in SEPA countries), typically two months after the earnings period (e.g., March payment for January downloads). Contributors can submit , vectors, PSD files, and more, with earnings based on volume and content exclusivity levels. This has significantly expanded the platform's offerings, drawing from a worldwide network of designers and artists. Access to these resources is structured around subscription tiers, including Premium and Premium+, which provide unlimited downloads of stock assets, an ad-free experience, access to premium and exclusive content, and allocated AI credits. The Premium plan includes 216,000 AI credits annually, full access to the stock library without attribution requirements, and a commercial AI license. Premium+ adds 540,000 AI credits per year, advanced export options like files, priority processing, unlimited generations on select AI models, and private projects. These plans cater to professional users seeking seamless integration into their creative processes. These traditional assets can be further enhanced using AI tools for editing, streamlining customization without generating new content from scratch.

AI-Driven Innovations

Freepik has pioneered generative AI tools that enable users to create and edit visual and multimedia content from textual descriptions or existing assets. The AI Image Generator transforms text prompts into high-resolution images, leveraging advanced models such as Seedream 4 to produce 4K outputs in various aspect ratios, with options for style customization and iterative refinements through visual prompts. Similarly, the AI Video Generator creates dynamic videos from text or image inputs, incorporating models like Wan 2.5 to generate smooth animations, integrated audio, and voice elements for seamless scene transitions and motion effects. The AI Voice Generator complements these by converting text scripts into natural-sounding voiceovers, supporting multiple languages and tones suitable for videos, podcasts, and presentations. For editing existing assets, Freepik offers specialized AI-powered tools that enhance precision and efficiency. The Retouch tool employs real-time inpainting to remove, add, or replace objects within images, allowing users to select areas and describe desired changes for instantaneous results. Integrated from Magnific AI, the Image Upscaler elevates image resolution up to 16x while preserving details and textures, enabling transformations from standard formats to ultra-high-definition outputs like 16K. The Background Remover automatically detects and erases backgrounds from photos, facilitating quick isolation of subjects and replacement with alternative visuals or transparent PNG exports. Reimagine generates infinite variations of an input image by applying AI-driven stylistic or compositional alterations based on user prompts, ideal for exploring creative iterations. Additionally, Sketch to Image converts rudimentary hand-drawn sketches into fully rendered visuals when combined with descriptive text, democratizing digital art creation for non-experts. Freepik advances customization through LoRAs, which are lightweight, fine-tuned models that apply specialized styles—such as consistent character designs or object-specific aesthetics—to generated content without retraining full AI systems. In April 2025, Freepik released F-Lite, an open-source 10-billion-parameter trained exclusively on licensed, copyright-safe data to ensure ethical and commercially viable image generation, available in variants optimized for on standard hardware. These innovations integrate with Freepik's traditional resources, allowing AI outputs to incorporate vetted assets for hybrid workflows, and support collaborative features, including Freepik Spaces—an AI-powered infinite canvas tool launched in November 2025. It enables designers and teams to build, automate, and collaborate on visual creative workflows using a node-based system on a shared canvas. Users connect nodes (e.g., text prompts, image/video generators, upscalers, retouchers) to integrate Freepik's AI tools for image, video, audio, editing, and more, creating repeatable, automated processes for tasks like content generation, batching, and social media automation. Freepik enforces content policies and restrictions on its AI generation tools to prevent violations of privacy and third-party rights. The platform prohibits the creation of content that invades personal privacy or publicity rights, including identifiable photos or likenesses of individuals without consent. These prohibitions apply regardless of whether the intended use is personal, non-commercial, or otherwise. Users are fully responsible for ensuring that their prompts and generated content do not infringe on third-party rights, including intellectual property rights, privacy rights, publicity rights, or image rights. Violations of these policies may result in the flagging, blocking, or removal of generated images, as well as potential suspension or termination of user accounts. The Enterprise version, launched in May 2025, extends these capabilities to teams with features like access for automated integrations, collaborative workspaces, and scalable controls for secure, high-volume AI content production.

Recognition

Awards and Rankings

In 2022, Freepik received recognition in G2's Best Software Awards, ranking 17th among the top sellers in the , , and (EMEA) region and 43rd overall in the products category. These rankings, determined by user satisfaction scores and market presence from verified peer reviews, highlighted Freepik's strengths in providing high-quality graphic resources such as vectors, photos, and PSD files for creative professionals. Freepik has been noted in industry analyses as a leading platform in creative software, praised for its accessible model that combines free access with premium features to support designers and content creators. This recognition emphasizes the platform's usability and extensive content library, which have contributed to its peer-evaluated excellence in delivering versatile tools for and . Such accolades affirm Freepik's position as a key player in the software landscape, fostering broader market through innovative resource accessibility.

Market Influence and User Engagement

Freepik has established a significant global presence, boasting over 100 million users worldwide as of 2025. Within its generative AI suite, the platform attracts over 80 million monthly , reflecting robust in AI-driven creative workflows. The company serves nearly 800,000 paid subscribers, including creative teams and agencies, enabling faster campaign delivery and enhanced visual consistency through integrated AI tools and stock resources. This support spans professionals in , , and , who leverage Freepik for streamlined and asset generation. In November 2025, Freepik launched Freepik Spaces, an AI-powered infinite canvas tool featuring a node-based system on a shared workspace. It enables designers and teams to build, automate, and collaborate on visual creative workflows by connecting nodes—such as text prompts, image/video generators, upscalers, and retouchers—to integrate Freepik's AI tools for image, video, audio, editing, and more, thereby creating repeatable automated processes for tasks like content generation, batching, and social media automation. This innovation further strengthens its influence among professional teams by enhancing real-time collaboration and efficiency in AI-driven workflows. In the AI creative tools market, Freepik holds a leading position as the world's most visited generative AI creative suite, with a strong footprint in Europe—its Málaga, headquarters driving regional dominance—alongside substantial adoption in and . Users download or generate over 60 million resources monthly, including AI-created images, underscoring the platform's scale in visual content production. Freepik's influence extends to revolutionizing the design industry by democratizing access to generative AI, shifting workflows from traditional assets to on-demand, customizable . This transition empowers professionals across segments like and , fostering innovation while addressing demands for efficiency and originality in visual .

References

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  2. https://www.freepik.com/company/about-us
  3. https://www.bloomberg.com/profile/company/1804142D:SM
  4. https://www.freepik.com/
  5. https://www.businesswire.com/news/home/20231220808411/en/From-AI-Innovation-to-Record-breaking-User-Numbers-Freepik-Celebrates-its-Most-Successful-Year-to-Date
  6. https://itlogs.com/freepik-s-joaquin-cuenca-on-ai-s-impact-and-the-designer-of-the-future/
  7. https://eqtgroup.com/news/eqt-acquires-freepik-company-the-global-leading-freemium-provider-of-digital-visual-content-2020-05-28
  8. https://tech.eu/2022/10/04/eqt-owned-freepik-picks-up-competitor-iconfinder-and-original-mockups/
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  63. https://www.vp-land.com/p/the-future-won-t-look-like-the-past-inside-freepik-s-ai-pivot
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