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Zeekr Intelligent Technology Holding Limited, trading as Zeekr Group (Chinese: 极氪集团), is a Chinese automobile company. It is majority owned by Geely Automobile Holdings, and publicly listed on the New York Stock Exchange.

Key Information

Zeekr was founded in 2021 as a single brand specializing in luxury electric cars. Since February 2025, the entity has become a holding company known as Zeekr Group consisting of two brands following the acquisition of Lynk & Co, another brand under Geely Holding.

The name of the brand is made up of "ZE" which stands for Zero, the starting point of infinite possibilities, E which stands for Evolving the Electric Era, and Kr which stands for the element Krypton, a rare gas that emits light when electrified.[2]

History

[edit]
A Zeekr showroom in Shenzhen, Guangdong

Zeekr was founded in March 2021 as a premium electric mobility brand for battery-powered vehicles by the Geely Group to compete against Nio and Tesla, among others. Its first model, the Zeekr 001 was officially launched in April 2021.[3] The Zeekr models are to be based on the SEA platform presented in autumn 2020.[4] Zeekr started delivering the 001 model in October 2021, a vehicle originally planned to be launched by sister brand Lynk & Co.[5] In 2022, Zeekr delivered 71,941 Zeekr 001 to customers across more than 330 cities in China. Its subsidiary Zeekr Power covers more than 110 cities with over 660 stations.[6]

Zeekr developed Waymo's autonomous robotaxi.[7][8][9] In December 2021, Geely announced that Zeekr would be collaborating with Waymo to develop and provide all-electric, autonomous ride-hailing vehicle for the Waymo One autonomous mobility service in the United States.[10] The vehicle integrated with Waymo's technology was unveiled in Los Angeles in November 2022.[11]

In January 2022, a cooperation between Zeekr and Mobileye was announced to expand their strategic technology partnership with a goal to deliver the world's first consumer autonomous vehicles with L4 capabilities by 2024.[12][13]

In August 2022, Zeekr announced their cooperation with CATL, making them the first brand to use CATL's Qilin long range batteries for global mass production. The Zeekr 001 will be the first model to use the new batteries, enabling them to have a pure electric range exceeding 1,000 kilometres (620 mi).[14]

Zeekr raised US$500 million in its first external fundraising from five investors including Intel Capital, CATL, Bilibili in August 2021. On February 13, 2023, Zeekr is valued at US$13 billion after it raised US$750 million from five investors.[15] In May 2024, Zeekr filed its initial public offering (IPO) on the New York Stock Exchange. Zeekr raised around US$441 million, making it the largest IPO of a Chinese company since 2021.[16]

In August 2024, Zeekr has faced criticism for launching the 2025 model year of the Zeekr 001 in China just six months after releasing the previous version in February 2024. It led to protests among customers who recently purchased the earlier model, as their vehicles have quickly been superseded by a newer version. The 2024 model came equipped with Mobileye chips, which cannot be upgraded to the new Haohan Intelligent Driving 2.0 system from the 2025 model. In response, Zhejiang Geely Holding President and Zeekr CEO An Conghui (Andy An) acknowledged the issue, admitting that the company could have better communicated its product release plans.[17]

On 16 June 2025, Zeekr announced that their 500,000th vehicle rolled off the production line, a 009 Brilliant Edition, 44 months after their first vehicle, the 001, rolled off the production line in October 2021.[18]

On 8 August 2025, Zeekr publicly announced its plans for updating its product lineup for the rest of the year, fulfilling its commitment to keeping product update frequency over one year and providing transparency to consumers. The Zeekr X will receive the Golden Battery as an option and minor interior changes before the fourth quarter of 2025. In the fourth quarter, the Zeekr 001 and 7X will be upgraded with Nvidia Thor-U ADAS chips, 900V power electronics, and minor interior and exterior adjustments. The Zeekr 007 will also receive minor interior and exterior adjustments, and Zeekr says all other models will not receive updates in 2025.[19][20]

Restructuring and privatization

[edit]

In November 2024, the equity structures of Geely Auto, Zeekr, and Lynk & Co were modified in line with Geely Holding Group's restructuring strategy.[21] Geely Holding Group transferred its 11.3% stake in Zeekr Intelligent Technology (Zeekr) to Geely Automobile Holdings (Geely Auto). As a result, Geely Auto's shareholding in Zeekr increased to 62.8%.[22][23] Zeekr subsequently announced its acquisition of a 20% stake in Lynk & Co from Geely Auto for 3.6 billion yuan, along with Volvo Cars’ 30% stake in Lynk & Co for 5.4 billion yuan.[24] This transaction raised Zeekr’s ownership in Lynk & Co to 51%, while the remaining 49% continues to be held by Geely Auto.[22][23]

In December 2024, Lin Jinwen, vice president of Zeekr Intelligent Technology, stated on Chinese social media Weibo that following the integration of Zeekr and Lynk & Co, the company entity "Zhejiang Zeekr Intelligent Technology Co., Ltd." would remain unchanged but would operate under a new name, "Zeekr Technology Group".[25][26][27] On 14 February 2025, Zeekr announced the completion of these transactions, and Lynk & Co became a subsidiary brand under Zeekr Intelligent Technology Holding Limited (Zeekr Group).[28][29]

In May 2025, Geely Auto announced that it plans to acquire 34.3% share of Zeekr. Zeekr will be delisted after transaction is completed.[30]

In July 2025, Geely Holding Group announced that its subsidiary Geely Auto had officially signed a merger agreement with Zeekr. Geely Auto would acquire all remaining Zeekr shares it does not already own, making Zeekr a wholly owned subsidiary of Geely Auto.[31]

Market availability

[edit]

Zeekr first launched in China and started expanding into Europe. Its first European showroom opened in Stockholm, Sweden in 2023.[32] Sweden, together with the Netherlands, were the first European markets which Zeekr entered in 2023.[33]

In 2024, the brand expanded into Denmark, Germany, France, Norway, Israel, and Australia, and plans to enter the Singapore market by the end of the year.[34][35] Additionally, the brand will begin constructing showrooms in Japan in the fourth quarter of 2024, with sales and deliveries expected to start in 2025.[36] Zeekr is also set to enter the Brazilian market in September 2024 and is planning to officially launch in South Korea in 2025.[37][38] Zeekr also entered the Australian market in 2025.[39]

Facility

[edit]

In 2023, Zeekr had three R&D facilities in China – Ningbo, Hangzhou, Shanghai as well as Zeekr Technology Europe (previously China Euro Vehicle Technology or CEVT) in Gothenburg, Sweden.[40][41] Its global design center is also located in Gothenburg, Sweden.[42] Zeekr's European headquarters and sales office were moved from Gothenburg to Amsterdam due to higher concentration of experienced sales professionals.[43][44]

Zeekr's factory has a manufacturing capacity of up to 300,000 vehicles per year and can be expanded further.[45]

Products

[edit]

Current Zeekr models

[edit]

Upcoming models

[edit]
  • Zeekr RT, an autonomous vehicle for Waymo upon which the Mix is based.[47]
  • Zeekr 8X, codename "DX1E" (launch Q4 '25), full-size SUV, BEV & PHEV[48]

Concept models

[edit]

M-Vision is built on SEA-M architecture to showcase the architecture's fundamental features such as expansive interior, open seat choice, and placement option, no B-pillar, and robust electrical/electronic (E/E) backbone supporting autonomous drive and connected devices. M-Vision is a base model that can be developed for a range of future mobility products including robotaxis, multi-purpose vehicles, and logistics vehicles.[49]

  • Zeekr M-Vision
    Zeekr M-Vision

Lynk & Co

[edit]
Main article: Lynk & Co

Lynk & Co (Chinese: 领克; pinyin: Lǐng kè) is a brand established in 2016.[50] Before November 2024, it was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by Geely Holding Group, and currently 51% owned by Zeekr and 49% owned by Geely Auto.

Sales

[edit]

According to Reuters and the China Securities Journal, many Zeekr vehicles sold in Xiamen in December 2024 were pre-registered with insurance under Xiamen C&D and its affiliates before being sold to customers, raising questions about the timing of reported sales. While Zeekr recorded 2,737 sales in the city that month—2,508 of which were to companies—only 271 vehicles were registered for license plates, suggesting a discrepancy between reported and actual deliveries.[51]

Year Sales
2021 6,007[52]
2022 71,941[53]
2023 118,685[54]
2024 222,123[55]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Zeekr

View on Grokipedia
from Grokipedia
Zeekr Intelligent Technology Holding Limited, known as Zeekr, is a Chinese premium (EV) manufacturer founded on March 23, 2021, by Holding Group as an intelligent mobility technology company focused on pure electric vehicles. Headquartered in , Province, , Zeekr specializes in developing high-performance, intelligent EVs with advanced features such as proprietary battery technology, e-powertrains, and user-centric software ecosystems. The brand's name derives from "Zero, the starting point of infinite possibilities; Evolving the Electric Era; and ," symbolizing its commitment to sustainable, innovative mobility. In February 2025, Zeekr restructured into Zeekr Group, a holding company that encompasses the Zeekr brand alongside , aiming to build a fully integrated global new energy vehicle ecosystem driven by innovation, equality, diversity, and sustainability. The company went public on the on May 10, 2024, under the ticker symbol ZK, raising approximately US$441 million in one of China's largest U.S. IPOs for an EV maker. Zeekr's portfolio includes notable models like the shooting brake, the Zeekr 007 sedan with up to 870 km (CLTC) range, the luxury MPV, and the compact SUV, all emphasizing cutting-edge design, performance, and intelligent features. Zeekr maintains a global design center in , , led by automotive designer Stefan Sielaff, which influences its Scandinavian-inspired aesthetics and purposeful modernity. The company has expanded internationally, entering markets in (with sales in and the ), (including ), and planning further growth in regions like Korea by 2026, supported by state-of-the-art manufacturing in , . As of October 2025, Zeekr Group reported strong delivery growth, underscoring its position as a leading player in the premium EV segment.

History

Founding and launch

Zeekr was established on March 23, 2021, by as a premium aimed at the luxury segment of the EV market. The company was formed to leverage 's expertise in electric mobility, positioning Zeekr as a dedicated for high-end sustainable vehicles distinct from 's existing lineup. Zeekr's initial development centered on the Sustainable Experience Architecture () platform, a modular EV architecture developed by over three years across its global R&D centers, which enables shared technologies for efficient, scalable production among Geely brands. As part of Geely's broader strategy to accelerate its transition toward , Zeekr targeted rapid market entry with advanced battery and propulsion systems integrated into the SEA framework. The flagship Zeekr 001, a five-door shooting brake, was unveiled in April 2021 at the Shanghai Auto Show, marking the brand's debut product. Production of the 001 began at Zeekr's Intelligent Factory in Ningbo, China, with the facility designed for an initial annual capacity of 300,000 vehicles to support early scaling. First deliveries to customers commenced on October 23, 2021, at the Ningbo plant, initiating Zeekr's commercial rollout in China. Key leadership for the founding included An Conghui as CEO, who co-founded Zeekr and brought extensive experience from his prior role as an at Group.

Restructuring and key milestones

In 2022, Zeekr, as a premium electric vehicle brand under the Geely Auto Group, focused on scaling operations to support global expansion following its initial launch. By the end of 2023, the company had grown its workforce to 16,645 employees, reflecting rapid expansion in , development, and capabilities. A major financial milestone occurred in May 2024 when Zeekr completed its on the , raising approximately US$441 million through the sale of 21 million American depositary shares priced at US$21 each, with shares beginning trading under the ZK. On June 16, 2025, Zeekr achieved a significant production milestone by rolling off its 500,000th vehicle, a Grand MPV, from its facility in , , just 44 months after the brand's first vehicle entered production. In a key corporate restructuring, Zeekr acquired a majority stake in on February 14, 2025, through a series of integrated transactions that included purchasing 30% of shares from and 20% from Holding Group, resulting in Zeekr holding 51% ownership while retained 49%, positioning as a partly-owned focused on premium new energy vehicles. Further restructuring unfolded in July 2025 when announced plans to privatize Zeekr in a merger valued at $6.83 billion, acquiring the remaining shares it did not own at $2.687 per ordinary share (or $26.87 per ADS), with the transaction expected to close in the fourth quarter of 2025 and result in Zeekr's delisting from the NYSE to streamline operations under the "One " strategy.

Corporate structure

Ownership and subsidiaries

Zeekr Group (ZEEKR Intelligent Technology Holding Limited) is majority-owned by Geely Automobile Holdings Limited, which holds approximately 65.7% of the company's shares as of mid-2025, following the initial public offering in 2024 and prior to the anticipated completion of a privatization merger later in the year. Following its NYSE listing in May 2024, which raised US$441 million, Zeekr's shares were held by a mix of institutional investors, including strategic participants that accounted for a significant portion of the offering. In July 2025, Geely announced a definitive merger agreement to acquire the remaining public shares at US$6.83 per American depositary share, aiming to delist Zeekr and make it a wholly owned subsidiary, with shareholder approval secured in September 2025 and closure expected in the fourth quarter. The company's governance structure features a heavily influenced by Geely executives, including founder Shufu Li as chairman, who also leads Holding Group; Donghui Li, Geely's CEO, as a director and co-founder; and Shengyue Gui, a Geely co-founder and , serving on the board. Co-founder and CEO Conghui An, previously an at , rounds out the key leadership, ensuring alignment with the parent company's strategic objectives. In February 2025, Zeekr acquired a controlling 51% stake in Automotive Technology Co., Ltd., from Group, which retains the remaining 49%, granting Zeekr full operational control and integrating 's hybrid and lineups into its premium new energy portfolio. This structure positions as a focused on global premium new energy vehicles, particularly small all-electric and mid-sized hybrid models, while leveraging shared resources for enhanced efficiency. Strategically, Zeekr maintains a long-term partnership with Global Inc., initiated in 2021 and expanded in 2024, to integrate advanced driver-assistance systems (ADAS) and autonomous driving technologies into its vehicle lineup, including the platform for Level 2+ capabilities and future consumer autonomous vehicles.

Facilities and operations

Zeekr's primary manufacturing operations are centered at its advanced facility in , , which serves as the main production hub for its electric vehicles. The plant, spanning approximately 2,000 acres, operates on a dual-shift basis with an annual production capacity of 300,000 vehicles, enabling flexible and scalable output to meet global demand. This facility incorporates state-of-the-art smart manufacturing technologies, supporting efficient assembly of models like the and 009. Complementing production, Zeekr maintains multiple (R&D) centers in focused on advancing battery technology, electric drive systems, and software integration. The VREMT center in specializes in battery and electric drive R&D, while the Hangzhou Bay R&D Centre handles vehicle architecture and overall development. An additional R&D facility in supports software and innovation, contributing to Zeekr's emphasis on autonomous driving and connectivity features. Zeekr's global design operations are led from a dedicated center in , , which draws on the region's established automotive expertise to shape vehicle aesthetics and user experiences. Housed in a modern four-story facility equipped with workshops and digital prototyping tools, this center ensures designs align with premium standards and European safety norms. The company's is optimized around the Sustainable Experience Architecture (SEA) platform, a modular framework that enhances component interoperability and reduces production complexity across models. This approach facilitates efficient sourcing of batteries from partners like and supports long-term agreements for critical materials, such as from , to bolster reliability and scalability. Zeekr is considering local production in using existing and facilities to mitigate potential impacts, with operations possibly starting by 2026. In , the focus remains on enhancing existing capacities in to support regional growth. is integral to Zeekr's operations, with all three plants in the area certified as "Zero Waste Factories" by local authorities, achieving this through material recycling and waste reduction protocols. These initiatives include a digital platform for supplier management and a commitment to green electricity across sites, reducing per vehicle by up to 47% year-over-year at facilities like the plant.

Products

Current models

Zeekr's current lineup consists of six production electric vehicles built on the company's Sustainable Experience Architecture (SEA) platform, emphasizing high-performance batteries, fast charging, and advanced driver assistance systems. These models target premium segments in the EV market, with a focus on luxury features, long ranges, and competitive pricing in China. The Zeekr 001 is a shooting brake-style SUV launched in October 2021 as the brand's flagship model. It features a spacious interior with seating for five and a versatile cargo area, powered by a 103 kWh battery pack in its 2026 refreshed version (launched October 2025), delivering up to 810 km of CLTC range. The refresh introduced a 900V electrical architecture for enhanced efficiency, supporting ultra-fast charging rates up to 12C, which allows adding significant range in under 10 minutes on compatible infrastructure. Acceleration from 0-100 km/h is achieved in 2.83 seconds for the all-wheel-drive variant, with dual motors producing up to 680 kW of power. In China, pricing starts at ¥269,800 for the base model. The is a luxury MPV launched in 2023, available in six- or seven-seat configurations with premium features like Nappa leather and advanced . It uses a 116 kWh battery, offering up to 702 km CLTC range, and an 800V system for DC fast charging from 10% to 80% in about 30 minutes. The all-wheel-drive version delivers 636 kW combined power and accelerates 0-100 km/h in 3.9 seconds. Pricing in starts at ¥439,000. The , introduced in 2023, is a designed for urban mobility, available in four- or five-seat configurations with a coupe-like roofline. It uses a 66 kWh nickel-manganese-cobalt battery, offering up to 530 km CLTC range following the November 2025 update, and employs an 800V system for DC fast charging from 10% to 80% in about 30 minutes. The all-wheel-drive version delivers 365 kW combined power and accelerates 0-100 km/h in 3.69 seconds, making it suitable for dynamic city driving. Pricing in begins at ¥145,800. Launched in late 2023, the Zeekr 007 is a mid-size sedan prioritizing aerodynamic efficiency and intelligent features, with options for a 75 kWh or a 100 kWh nickel-manganese-cobalt pack. It achieves up to 870 km CLTC range with the larger battery and supports 800V charging for rapid replenishment. The rear-wheel-drive model offers 310 kW power and 0-100 km/h in 5.4 seconds, while the dual-motor AWD variant boosts to 475 kW and 3.8 seconds. In the Chinese market, it starts at ¥209,900. The Zeekr 7X, debuted in 2024, is a modern premium mid-size with a family-friendly design, featuring optional seven-seat layouts, spacious interior for passenger comfort, and ample cargo space up to 539 liters. It incorporates intuitive adaptive features, such as driver recognition that adjusts seat and steering settings, advanced driver assistance systems (ADAS), and a user-friendly interface with 5G connectivity. It is available in three trims: Core RWD, Privilege AWD, and Long Range RWD, equipped with battery options of 75 kWh (Core RWD) or 100 kWh (Privilege AWD and Long Range RWD). In the Chinese market, it provides up to 802 km CLTC range with the 100 kWh battery following the October 2025 update, while international markets report WLTP ranges up to 615 km for the Long Range RWD variant. The model leverages an 800V architecture, enabling 10-80% charging in 13-16 minutes depending on the trim. Performance variants include RWD models with 310 kW and 0-100 km/h in 6 seconds, and the AWD variant with 475 kW and 3.8 seconds. It emphasizes through high-strength construction. Chinese pricing starts at ¥229,800 as of October 2025. The Zeekr MIX is a five-seat electric launched in October 2024, featuring with rotating seats and a tight for enhanced maneuverability. It uses a 100 kWh battery, offering up to 702 km CLTC range, and supports fast charging. Power is 422 hp from a single motor, with 0-100 km/h in 5.7 seconds. Pricing in starts at ¥289,000. The Zeekr 9X is a full-size launched in in September 2025, with international markets like slated for 2026. It features up to 1,381 horsepower from a 2.0-liter turbo paired with electric motors, delivering a combined range of 1,250 km under mixed conditions and up to 300 km electric-only CLTC range, incorporating Level 3 autonomous driving readiness. Pricing in starts at ¥465,900. Upgrades announced on August 8, 2025, for the lineup including the X, 001, 7X, and 007 have been implemented in Q4 2025, featuring the new Thor-U chip for improved computing, enhanced battery tech like the Golden Brick and for better efficiency, and minor interior refinements across models.
ModelTypeLaunch YearBattery (kWh)Range (CLTC, km)0-100 km/h (s)Starting Price (¥, China)
001 SUV2021103810 (RWD)2.83 (AWD)269,800
009Luxury MPV20231167023.9 (AWD)439,000
XCompact Crossover2023665303.69 (AWD)145,800
007Mid-Size Sedan202375/100870 (100 kWh)3.8 (AWD)209,900
7XMid-Size 202475/1008023.8-6 (AWD/RWD)229,800
MIXElectric 20241007025.7289,000
9XFull-Size PHEV 2025(Hybrid)1,250 (mixed)3.9465,900

Upcoming and concept models

Zeekr's upcoming models emphasize advanced hybrid powertrains, enhanced , and expanded global availability, building on the brand's focus on premium electric mobility. An enhanced version of the Zeekr 007 sedan, incorporating next-generation lithium-iron-phosphate batteries capable of 10-80% charging in 10.5 minutes, is planned for broader rollout, with industry-wide integration targeted around 2027 to further boost and range. Zeekr's development roadmap prioritizes Level 4 through partnerships, including a collaboration with to produce the Zeekr RT platform, the first mass-produced vehicle designed for full self-driving operations, with deliveries starting later in 2025. The brand aims for over 1,000 km CLTC range in upcoming models by 2028, leveraging 900V architectures and advanced battery tech, as demonstrated in teasers at the 2025 Auto Show for vehicles like the 007 GT and 7X facelift. Experimental concepts, such as the polar exploration EV unveiled in 2024 and the Lounge luxury MPV prototype, explore extreme environments and premium interior innovations to inform future production designs.

Lynk & Co models

Since its integration into Zeekr in 2025, has continued to offer a portfolio emphasizing premium and extended-range electric vehicles, leveraging shared technologies for enhanced electrification. The is a compact launched in 2017, featuring a 1.5-liter turbocharged paired with an for a combined output of approximately 280 horsepower and an electric-only range of up to 75-80 km under WLTP standards. The is an extended-range sedan introduced in 2023, utilizing a range-extender setup with a 2.0-liter turbocharged generating 254 horsepower, supplemented by for a total system of up to 545 Nm and a pure electric range of around 160 km. The , a large model released in 2023, accommodates up to seven passengers across three rows and is available in configurations delivering up to 431 horsepower from a 2.0-liter and dual , with features like a 48-volt mild-hybrid system for improved efficiency. Post-2025 acquisition, integration benefits include access to Zeekr's Sustainable Experience Architecture (SEA) platform, enabling smoother transitions to full electric powertrains, streamlined R&D, and cost efficiencies in manufacturing for Lynk & Co's hybrid lineup. Pricing in positions these as premium hybrids, with the starting above ¥190,000, emphasizing advanced like 15.4-inch displays with connectivity, over-the-air updates, and safety systems including highway assist. Under Zeekr, plans to accelerate its shift toward electrification, phasing out pure models by 2027 in favor of hybrid and full EV options to align with broader goals.

Market presence

Availability and international expansion

Zeekr's primary market remains , where it established a nationwide network of retail stores and service centers following its launch in October 2021. The brand has focused on building a model integrated with Geely's existing infrastructure to support deliveries and after-sales services across major cities. In , Zeekr initiated sales in and the in late 2023, with deliveries of models like the and commencing before the end of the year. Expansion followed into in early 2024, alongside entries into , , , , and later that year, marking a strategic push into key Western European markets. By 2025, the company aimed to operate over 200 overseas stores globally, with a significant portion dedicated to European expansion. For 2025, Zeekr launched in in early August with the right-hand-drive Zeekr 7X , a modern premium mid-size SUV featuring intuitive adaptive features, an excellent range of up to 615 km WLTP, and a family-friendly design with spacious interiors and optional seven seats. It achieved over 2,500 pre-orders and commenced deliveries by October, underscoring its gaining traction in export markets and reflecting strong international appeal. The brand also planned market entries in and by year-end, including showroom openings in and to introduce initial models tailored for local preferences. Zeekr exported over 15,000 vehicles overseas by early 2025, with accounting for a substantial share of 2024 volumes amid growing demand for its premium electric models. Exports played an increasing role in its performance as the brand expanded into international markets. To facilitate international compliance, Zeekr adapted vehicles for regional regulations, including of its battery systems to standards such as UN Manual of Tests and Criteria for transport safety. For right-hand-drive markets like and planned entries in and , the company implemented full vehicle conversions, including steering, dashboard, and lighting adjustments to meet ECE R48 requirements. Zeekr's marketing emphasizes its premium positioning as a luxury brand, highlighting advanced technology and performance through targeted campaigns. The company has formed partnerships with local entities, such as for financing solutions across and Driva for novated leasing in , to ease adoption among corporate and private buyers. Additionally, Zeekr targets fleet operators with tailored electric mobility solutions, including lower propositions for business use in .

Sales and financial performance

Zeekr's vehicle deliveries demonstrated rapid growth in its early years, starting with 6,007 units in 2021, rising to 71,941 units in 2022, 118,685 units in 2023, and reaching 222,123 units in 2024. In 2025, partial data indicated continued expansion, with 143,600 units delivered by the end of the third quarter and a total of 165,023 units from January to October. The company's revenue expanded significantly alongside sales volumes, increasing from approximately US$4.74 billion in 2022 to US$7.28 billion in 2023. This growth reflected Zeekr's scaling production and in the premium sector. However, profitability remained a challenge, with a net loss of US$1.16 billion recorded in 2023, primarily attributable to substantial investments in . In 2024, Zeekr captured a 2.5% share of China's premium segment, benefiting from its focus on high-end models and technological advancements. Looking ahead, Zeekr targeted break-even operations by 2026, following its privatization by parent company , with the merger expected to close in the fourth quarter of 2025, subject to customary conditions.

Reception

Limited English-language owner reviews exist for Zeekr EVs specifically tied to 2025-2026 model years, as many models (e.g., Zeekr 7X, updated 001/007) are new or in early delivery stages in international markets. Most available feedback comes from China-based owners or early adopters in Europe. Common pros include excellent acceleration/performance, fast 800V charging, premium interiors, long range (up to 600+ km), and advanced tech features. Common cons include software glitches/localization issues in export markets, limited dealer/service network outside China, occasional build quality concerns, and higher-than-expected battery degradation in some cases. Long-term 2025-2026 specific owner data remains scarce due to recent launches.

Controversies

Sales data inflation

In July 2025, a Reuters investigation revealed that Zeekr, along with Neta, had inflated sales figures through an insurance scheme that allowed vehicles to be registered and counted as sold before actual delivery to customers. The tactic involved insuring cars under dealer or partner names to meet aggressive monthly and quarterly quotas, exploiting China's vehicle registration system where insurance precedes license plate issuance, thereby booking wholesale and retail sales prematurely without physical handover. A prominent example for Zeekr occurred in in December 2024, where the company reported 2,737 vehicle sales—14 times its monthly average—but only 271 were registered for license plates, suggesting approximately 90% of that month's figures were overstated through partnerships like Xiamen C&D Inc., which handled insurance and early booking. This practice contributed to misleading investor and market perceptions of performance, particularly as Zeekr aimed to demonstrate rapid growth in China's competitive sector. Chinese authorities, including the State Council and industry regulators, initiated probes into such "irrational competition" practices across the EV industry, with state media like the China Securities Journal amplifying the scrutiny and calling for stricter enforcement. Zeekr responded by denying the allegations, stating that insured vehicles were intended for display purposes only and had never been declared as sold prior to customer handover, while announcing the formation of a to review the claims. These tactics reflect broader challenges in China's EV market, where intense price wars and overcapacity—exacerbated by subsidies and aggressive expansion—have pressured manufacturers to fabricate data to secure and maintain confidence. As of November 2025, no fines or penalties have been imposed on Zeekr, though regulatory monitoring continues amid ongoing efforts to curb sales padding, including proposals for a six-month ban on reselling "zero-mileage" used vehicles.

Product quality and launch issues

In August 2024, the launch of the 2025 model sparked significant protests from owners of earlier versions, who argued that the rapid iteration cycle—marking the third major update in six months—rendered their vehicles obsolete through enhanced features like advanced and intelligent driving systems, alongside a CNY10,000 price reduction. Owners expressed frustration over perceived devaluation of their recent purchases, leading to live-streamed demonstrations on launch day and physical protests at Zeekr's and stores the following day, with some accusing the company of consumer fraud and betrayal of trust. In response, Zeekr offered a CNY10,000 toward new vehicle purchases as a concession to affected customers. Customer complaints regarding product quality emerged prominently in 2024 and persisted into 2025 and 2026, particularly around software glitches and build inconsistencies in models like the and , with additional owner-reported concerns in newer models including occasional higher-than-expected battery degradation, localization issues in export markets, and limited dealer/service networks outside China, contributing to broader dissatisfaction amid the competitive NEV market. According to the 2024 China New Energy Vehicle Initial Quality Study by , the industry average rose to 210 problems per 100 vehicles (PP100), a 37 PP100 increase from 2023, driven largely by design-related issues, though the ranked highest in the large segment. Media outlets, including Chinese sources like EEWorld, highlighted these tensions through coverage of owner backlash, emphasizing how frequent updates exacerbated perceptions of instability in early adopters' experiences. Launch delays affected Zeekr's rollout schedule, with the experiencing delivery delays due to supply chain constraints in battery production and component allocation, amid Geely's broader resource pressures. Similar issues persisted into 2025, as strong demand for refreshed models like the 001 strained delivery cycles, leading to extended wait times for customers. To address these concerns, Zeekr implemented resolution efforts in 2025, including over-the-air (OTA) software updates to rectify user interface lags, safety features, and settings across models like the and 001. The company also maintained its standard 8-year battery , extendable to a 10-year coverage package in select markets, providing reassurance against potential degradation amid ongoing quality scrutiny. These measures, covered in outlets like CnEVPost, aimed to rebuild customer confidence following the wave of dissatisfaction.

References

  1. https://ir.zeekrgroup.com/download/ZEEKR%2B2023%2BEnvironmental%2BSocial%2Band%2BGovernance%2B%2528ESG%2529%2BReport.pdf
  2. https://ir.zeekrgroup.com/Company-Profile
  3. https://www.zeekrlife.com/global/about
  4. https://www.zeekrgroup.com/
  5. https://ir.zeekrgroup.com/2024-05-10-ZEEKR-Intelligent-Technology-Holding-Limited-Announces-Pricing-of-its-Initial-Public-Offering
  6. https://www.zeekrlife.com/global/
  7. https://www.zeekrgroup.com/en/global-design
  8. https://www.zeekr.eu/about
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