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Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly owned subsidiary of Paramount Skydance's UK & Australia division and is one of the five national free-to-air networks in the country.

Key Information

As of 2024, Network 10 is the fourth-rated television network and primary channel in Australia, behind the Seven Network, Nine Network and ABC TV and ahead of SBS.[1]

History

[edit]

Origins

[edit]

From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the National Television Network (now the Nine Network), the Australian Television Network (now the Seven Network), and the public ABC National Television Service (now ABC TV). In the early 1960s, the Australian Government began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these third licences was granted to United Telecasters (a consortium of Amalgamated Wireless, Colonial Sugar Refining Company, Email, Bank of New South Wales and the NRMA) on 4 April 1963.[2]

Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in Australian radio since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.

Launch

[edit]

The network was launched as ATV-0 in Melbourne opened on 1 August 1964 and was owned by the Ansett Transport Industries, which at the time owned one of Australia's two domestic airlines. TEN-10 in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also[citation needed] in July that year opened TVQ-0 in Brisbane. Also opened later that month was SAS-10, serving the city of Adelaide.

The new television network was initially dubbed the Independent Television System or ITS, but in 1970 adopted the title The 0-10 Network, which reflected the channels used by the first two stations launched in the group, ATV and TEN.

Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in Pakenham, Victoria, which was seen by network and RCA executives and invited members of the media and press. This would be the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the First in Colour slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.

1970–1988: Expansion and original run

[edit]

For its first five years, the 0-10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail.

In 1971, the 0-10 Network first aired Young Talent Time, which was a huge rating success, and ran for 17 years.

However, the network's true financial reprise came about due to the fact that the controversial adult soap opera serial Number 96 premiered in March 1972 on the night that "Australian TV lost its virginity". The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since. For the next three years it was consistently Australia's top-rating television program and, not surprisingly, its huge popularity attracted advertisers to Ten en masse, with the result that its revenue increased significantly from $1 million in 1971 to more than $10 million in 1972.

However, the pattern of rating dominance was already set, and for most of the next five decades from the mid-1960s, there was little deviation from the prevalent rankings, with the Nine Network typically in the first place, the Seven Network second, 0-10 third and ABC TV fourth.

The gradual evolution of Network Ten into its current form has its origins in the ongoing attempts by media mogul Rupert Murdoch to acquire a prized commercial television licence in Australia's largest capital city market, Sydney. This began when Murdoch's News Limited purchased the Wollongong station WIN-4 in the early 1960s, around the same time he bought Festival Records. In 1977, frustrated by regulatory blocks that prevented him from expanding into the Sydney market, Murdoch sold WIN and purchased a 46% share in Ten Sydney.

In 1979, Murdoch made an unsuccessful takeover bid for the Melbourne-based The Herald and Weekly Times media group, which originally owned HSV-7. Although the bid failed, he gained a 50% stake in Ansett, which thus gave him control of channel 0 in Melbourne.

In 1979, 0-10 first aired the soap opera Prisoner, which was a huge rating success.

On 20 January 1980, the 0-10 Network became known as Network Ten to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as TVQ-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by TVW-7 in Perth.

When Murdoch became an American citizen in 1985 so that he could expand his media empire in the United States with the Fox network, Australia's media ownership laws obliged him to dispose of the flagship television stations, which were sold to The Northern Star, an offshoot of the Westfield Group conglomerate controlled by property tycoon Frank Lowy. However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.

The network became fully national in 1988 with the launch of NEW-10 in Perth after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year because of swapping frequencies with neighbouring DDQ-0 in Toowoomba and rebranded CTC Canberra under the network banner in time for aggregation.

1989–1994: Receivership and relaunch

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TEN, Network 10's corporate headquarters in Pyrmont, Sydney

In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network, re-branding it as 10 TV Australia, and introducing several new programs, including four new prime time game shows. However, by the end of 1989, the ratings failed to improve and most of the new programs were cancelled, except for its Eyewitness News bulletins, Neighbours and E Street (debuting in late 1988)[citation needed].

Meanwhile, Northern Star Holdings were having financial and regulatory problems. The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier. On 1 September 1989, Northern Star Holdings announced a major restructuring to pay off debts and help restore profitability. The proposals included selling off the network's three smaller stations (ADS in Adelaide, NEW in Perth and CTC in Canberra) to Charles Curran's Capital Television Group. The sale was completed on 27 October 1989, effectively splitting Northern Star's Network Ten in half.[3]

In September 1990, Northern Star went into receivership and on 13 January 1991 at 8:30pm, the network was re-branded back to Network Ten with the first version of its famous ten watermark logo.[4][5] The network was placed into liquidation by the New South Wales Rugby League in May 1991.[6] In 1992, the network's flagship stations were sold to the Canadian-based Canwest media group, which held a controlling stake in the network until 2009. Also in 1992, the network commenced a strategy of targeting younger audiences. The Adelaide and Perth stations were re-acquired by the network in 1995.[7]

1995–2007: Recovery and success

[edit]

With the network having financially recovered, Ten Network Holdings floated on the Australian Stock Exchange in 1998. At this time, Ten had affiliate broadcasting agreements with Southern Cross Broadcasting in southern New South Wales, regional Victoria and Tasmania, and with Telecasters Australia in northern New South Wales and regional Queensland.[8]

In 2001, Ten opened the doors to the Big Brother Australia house and, with it, reality television. The opening night of Big Brother became the most-watched program of the night. Big Brother became synonymous with the network in the 2000s, with the series lasting 8 seasons. Even after iterations on rival networks, Big Brother is set to return to 10 in 2025. The trend was then followed by the launching of the Australian version of the reality singing competition format Idols called Australian Idol in 2003. Australian Idol was a hit for several years, lasting until 2009.

In 2004, Network Ten enjoyed its best year since the 1970s[citation needed], winning two rating weeks (out of 40) and finishing second nationally only behind the Nine Network and well ahead of the Seven Network.[9] This was a departure from previous years; it has typically placed third behind Nine and Seven in most other rating years since 2000.

In 2005, Canwest was in discussions with newspaper publisher John Fairfax Holdings about a possible sale of the network, after the federal government indicated it may consider relaxing Australia's media cross-ownership laws. Previously, newspaper owners could not own television stations in the same city. Fairfax owned the Seven Network until 1988 and had been looking for a way back into television for a long time.

On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called Ten: Seriously 40, which was hosted by Bert Newton and Rove McManus.

On 27 October 2005, Network Ten announced that its long-running morning talk-variety program Good Morning Australia would be cancelled at the end of the year after a fourteen-year run. This ended host Bert Newtons 14-year association with Network Ten; although he was offered ongoing employment with the network, he announced that he would be returning to the Nine Network. 9am with David & Kim replaced GMA as Ten's national morning program from 2006 to 2009.

From 2006 to 2008, Ten was the official broadcaster of Sydney New Year's Eve. The rights returned to the Nine Network from 2009.

On 7 August 2007, Network Ten and Foxtel signed a new agreement allowing Ten's digital signal to be transmitted via Foxtel's cable and satellite services.[10] Prior to this, Ten was only transmitted via cable on Foxtel in an analogue format and Austar in standard definition digital via Mystar. Similarly in October 2007, Network Ten and Optus announced that Ten's digital signal would be available on its cable network from 1 December 2007.[11]

On 16 December 2007, Ten HD was officially launched as a breakaway channel, becoming the first new commercial television channel in metropolitan areas of Australia since 1988. Ten HD ceased broadcasting on 25 March 2009 when it was replaced by what was a sports-only high-definition channel, One HD.[12]

2009–2015: Canwest sale, multichannels launch

[edit]

On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for $680 million,[13] to pay down its significant debt. In late 2009, Canwest filed for creditor bankruptcy protection, due to CA$4 billion mounting debt across radio, television broadcasting and publishing assets in several countries.[14]

On 20 October 2010, four years after he sold his shares in PBL Media to private equity firm CVC Asia Pacific, James Packer purchased 16 per cent of Ten.

Network Ten launched a new digital channel, Eleven, on 11 January 2011.[15] The channel is aimed at a "distinctly youthful" audience between the ages of 13 and 29. Neighbours and The Simpsons were high-profile programs migrating from Ten to the new channel.[16] The channel was a joint venture with CBS Studios International, which owned a 33% stake.[17]

On 8 May 2011, Ten relaunched its sports-based channel One, with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to 7mate.[18]

In 2012, Ten unsuccessfully launched many new programs. This led to Ten's ratings dropping to fourth place behind ABC TV for over thirty straight nights.[19] The poor performance resulted in Chief Programming Officer David Mott's resignation.[20]

In September 2012, Ten made a partnership with TVSN, which meant the TVSN channel became available on Ten's free-to-air multiplex to metropolitan viewers as a datacast service on LCN 14, on 24 September 2012.[21]

In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

Ten launched Spree TV, an Australian free-to-air datacasting television channel mainly carrying paid programming and home shopping, on 17 September 2013, on LCN 15,[22] with Brand Developers.[23]

Analogue broadcasts ceased in the regions on 10 December 2013.

On 1 August 2014, the network celebrated its 50th anniversary. A television special related to the anniversary called 50 Years Young aired on 3 August 2014, after being rescheduled from 8 August by the network.[24]

On 15 June 2015, Foxtel (co-owned by News Corp) bought 15% shares in Ten Network Holdings, pending approval from the ACCC. Prior to the acquisition, Discovery backed out from a bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new chief executive officer.[25]

2016–2017: New affiliation and financial troubles

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A high-definition simulcast of 10 was revived on 2 March 2016. As a result, One, now known as 10 Bold, began broadcasting in standard definition only.[26][27]

On 29 April 2016, the Nine Network pulled its regional affiliation with WIN Television over a lawsuit involving its catch-up service 9Now, and announced a new affiliation agreement with Southern Cross Austereo, Ten's then-primary regional affiliate. Ten subsequently negotiated a five-year affiliation deal with WIN;[28][29] the new affiliations took effect on 1 July, with WIN becoming the carrier of Network Ten programming in regional Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, South Australia, Western Australia, the Australian Capital Territory and the Gold Coast.[30][31] WIN owner and Ten's largest shareholder Bruce Gordon positioned himself to increase his ownership stake in Ten, subject to changes to media ownership laws being passed.[32]

Following Ten Network Holdings reporting a $232 million half year loss, shareholders Lachlan Murdoch, Bruce Gordon and James Packer withdrew support for $250 million guaranteed loan that would help keep Ten out of receivership.[33][34][35] This loan was intended to replace an existing guaranteed $200 million loan that was due to expire in December.[36] On 13 June, Ten asked the Australian Securities Exchange that their stock be placed in a 48-hour trading halt while it assessed its options concerning receivership.[37][38] It went into voluntary administration the following day.[39][40]

On 28 August 2017, Ten's administrators announced that the U.S. media company CBS Corporation (which had a 33% share in the multichannel Eleven and was Ten's largest creditor) had entered into a binding agreement to purchase the company for $123 million. CBS refinanced Ten's existing debt including guarantor fees to shareholders Packer, Murdoch and Gordon, and existing loans from the Commonwealth Bank. Shareholders in Ten Network Holdings lost their investment.[41][42]

Gordon and Murdoch had also placed their own joint bid for the company, which was not endorsed by the administrators.[43] At a meeting held on 12 September, Ten's creditors overwhelmingly voted in support of CBS' bid, citing concerns over Murdoch's previous management of Ten and talk of mass job cuts in the news department under Murdoch/Gordon ownership.[44][45]

The CBS acquisition was completed on 16 November 2017, when the shares of Ten Network Holdings were transferred to CBS Network Ten BV, a company registered in the Netherlands.[46][47][48]

2017–2024: CBS, later Paramount ownership

[edit]

Following the CBS acquisition, the network became a division of CBS Studios International.[49] Ten moved to commission more Australian content. The additional programs were financed by the savings from the dissolution of Ten's output agreement with 21st Century Fox.[50] CBS also moved to re-establish an in-house advertising sales department for 2019, bringing to an end Ten's four-year period with the Foxtel-affiliated Multi Channel Network (MCN).[51] One reason CBS acquired Ten was to assist the company to launch its CBS All Access streaming service in the Australian market.[52] The service launched in December 2018 and was branded 10 All Access in the local market.[53]

On 31 October 2018, the network unveiled a new logo, replacing the "ten" wordmark used since 1991 with a stylised circle 10, and the network is now referred to in the text as Network 10. The new brand is used across all of Network 10's platforms and services, and was intended to reflect the broadcaster's positioning as an "adventurous alternative" with a "sense of fun". 10 also relaunched its multi channels Eleven and One as 10 Peach and 10 Boss, with Boss focusing on dramatic programming and targeting an older adult audience, and Peach continuing to be targeted towards young adults.[54][55][56][57] 10 Boss was forced to change its name to 10 Bold on 10 December 2018 due to trademark conflicts with Fairfax Media.[58]

On 4 December 2019, CBS Corporation completed a re-merger with fellow media conglomerate Viacom as ViacomCBS; the two companies had previously separated in 2005.[59] ViacomCBS subsequently began to integrate the companies' operations in Australia; in a reorganisation of the ViacomCBS Networks International division, Network 10 would join its new sister network in the United Kingdom, Channel 5 (which was owned by Viacom) as part of ViacomCBS Networks UK & Australia (now Paramount Networks UK & Australia) division in January 2020.[60] The following month, it was announced that the former Viacom channels in Australia would be brought under the Network 10 sales department, moving away from Foxtel Media (formerly MCN) in April.[61][62] Network 10 also began to co-commission new programmes with Channel 5, including the drama miniseries Lie With Me and documentary series The Royals Revealed.[63][64]

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, on 27 September and on channel 13. The network carries children's programmes in the daytime hours (drawing primarily television from Nickelodeon), while evening and primetime hours will feature "edgy" series and films targeting young adults, including television programmes from Comedy Central and MTV, and CBS late-night talk show The Late Late Show with James Corden.[65]

On 16 September 2020, in 10's metropolitan areas, various Network 10 channels moved channel places due to the launch of Network 10's third digital channel 10 Shake. The channels that moved places include TVSN, which moved to channel 16 from channel 14, 10 HD, which moved to channels 1 and 15 from channel 13 and Spree TV, which moved to channel 17 from channel 15. As a result, 10 Bold is now solely on channel 12. A placeholder for 10 Shake appeared on the same day.[66]

In March 2021, 10 announced that it would return to Southern Cross Austereo as its regional affiliate in most markets beginning on 1 July 2021, in a deal that will last at least two years. The agreement reversed 10's 2016 move to WIN, which had announced a long-term agreement to return to the Nine Network.[67][68]

In February 2022, Network 10 and Paramount+ announced that it had commissioned NCIS: Sydney, a spin-off of CBS's drama franchise NCIS.[69][70]

On 15 February 2022, it was announced that ViacomCBS would be rebranding as Paramount Global as part of a wide rebrand strategy.[71]

On 12 August 2022, Spree TV, the network's shopping channel, on channel 17, ceased to broadcast. It was replaced by Gecko, a similar shopping channel, on 18 September 2022.[citation needed]

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August, featuring programmes under the Nick Jr., Nickelodeon, and Nick at Nite brands.[72][73][74] The Foxtel pay television version of the channel subsequently closed down.[73]

On 5 June 2024, it was announced that 10 Peach and 10 Bold would be rebranded as 10 Peach Comedy and 10 Bold Drama on 12 June.[75]

On 1 August 2024, Network 10 celebrated its 60th anniversary.[76]

2024–present: Acquisition of regional affiliate stations

[edit]

On 17 December 2024, Southern Cross Austereo announced the sale of their regional television licenses in Regional QLD, Southern NSW/ACT and Regional Victoria to Network 10.[77] As part of the sale, SCA will receive a share of profits from the stations for the first 5 years post-completion.[78] The sale was completed on 1 March 2025.[79]

On 13 February 2025, Network 10 announced they are also acquiring their affiliate in Northern NSW/Gold Coast from WIN Television,[80] which was later completed on 1 May.[81] Following the completion of both SCA and WIN acquisitions, Network 10 will directly own and operate the four main regional licenses across the eastern states of Australia, the second network after the Seven Network to do so.

In June 2025, ahead of a revamp of its evening schedule on 30 June, Network 10 began to phase in a reimaging to make the branding of its various properties more consistent: the channel updated its logo to remove the circle, consolidated 10Play under the "10" brand to unify its linear and streaming outlets, and 10 News First, 10 Bold Drama and 10 Peach Comedy shortened their names to "10 News", "10 Drama" and "10 Comedy" respectively.[82][83][84]

Programming

[edit]
Further information: List of programs broadcast by Network 10

Local programs

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10's current Australian programming line-up includes Neighbours, Gogglebox Australia, Australian Survivor, I'm A Celebrity...Get Me Out of Here!, The Amazing Race Australia, MasterChef Australia, Shark Tank Australia, Bondi Rescue, Ambulance Australia, Big Brother Australia, The Traitors Australia, Talkin' 'Bout Your Gen, House Hunters Australia, Airport 24/7, The Dog House Australia, Dogs Behaving (Very) Badly, Have You Been Paying Attention?, The Cheap Seats, Thank God You're Here, Taskmaster Australia, The Inspired Unemployed (Impractical) Jokers, Deal or No Deal, Sam Pang Tonight and the AACTA Awards.

International programs

[edit]

Current American programming that airs on 10 and its digital multichannels is sourced from 10's deals with sister company Paramount Global Content Distribution / Paramount Home Entertainment / Paramount Media Networks and Nickelodeon International,[85] Miramax, United International Pictures, DreamWorks / DreamWorks Animation, Walt Disney Studios Motion Pictures / Pixar Animation Studios, Warner Bros. International Television Distribution, Umbrella Entertainment and Transmission Films. When it was independent, 10 had a long-standing relationship with Paramount Global Content Distribution (then CBS Studios International) for the Australian TV rights to its content.

On 27 October 2017, Network 10's studio output deal with 20th Century Fox was terminated due to the network's bankruptcy and the CBS acquisition of the network in the same year. Consequently, the network lost the TV rights to popular shows such as The Simpsons, Modern Family, Fresh Off the Boat and Life in Pieces, among others.[86][87] Coincidentally, as of the acquisition of 21st Century Fox by Disney, a deal, with exceptions, was then picked up by Disney affiliate Seven Network.

In 2018 however, 10 would create a newly acquired programming deal with Warner Bros. and Roadshow Entertainment, granting the network programming rights until 2025.

Shared overseas programs

[edit]

Shared American programming which airs on 10 and Seven and its digital multi-channels are sourced from 10 and Seven's deals with CBS Studios, DreamWorks / DreamWorks Animation and Warner Bros. International Television Distribution.

Shared American programming which airs on 10 and Nine and its digital multi-channels are sourced from 10 and Nine's deals with CBS Studios, United International Pictures, DreamWorks / DreamWorks Animation, Walt Disney Studios Motion Pictures / Pixar Animation Studios and Warner Bros. International Television Distribution.

Shared American programming that airs on 10 and ABC and its digital multi-channels are sourced from 10 and ABC's deals with Nickelodeon International and Warner Bros. International Television Distribution.

Former programs

[edit]

The network formerly broadcast catalogue movie and television titles from 20th Century Fox from 1980s to 1997 and 2007 to 2017, Regency Enterprises from 2015 to 2017, Sony Pictures produced in the 1990s prior to 2020, NBCUniversal from 1988 to 2016, Metro-Goldwyn-Mayer from the late 1990s to 2004, Touchstone from 2017 to 2022, Roadshow from 1980s to 1990s and 2018 to 2024 and Lionsgate Films from 2019 to 2024.

In 2009, 10 lost the rights to Universal Pictures after more than 20 years of movies and television broadcasting when the Seven Network won the $500 billion and long-term deal with the movie and television studio broadcast TV rights.

News and current affairs

[edit]
10 News cameraman filming a traffic piece in Sydney by Vic Lorusso
Further information: 10 News

Network 10's news service is called 10 News (previously Ten News, Ten Eyewitness News and 10 News First). It produces local bulletins each weeknight and national bulletins on weekday lunchtime, afternoons, late night and weekends.

10 has access to a sister service CBS News for international news coverage.

During weekday overnights and Sunday mornings, Network 10 rebroadcasts American television network CBS's (sister network since 2017) morning news program CBS Mornings.

In November 2006, Network 10 struck a deal with CBS, reportedly worth A$6 million a year. This allows Network Ten the rights to air all CBS News footage, as well as access to its 60 Minutes, Dr. Phil, Late Show with David Letterman and 48 Hours programs. This deal occurred after CBS's talks with the Nine Network broke down, with Nine refusing to pay A$8 million a year to continue its 40-year deal with CBS. Ten in turn struck a cheaper deal and has onsold CBS's 60 Minutes stories to Nine.

On 31 July 2012, Entertainment Tonight was picked up by Network 10 after airing since 1982[citation needed] until 30 June 2012 on the Nine Network following cutbacks on overseas purchases.

In late 2012, 10 reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

In September 2020, a major restructure of the news service saw local bulletins in Brisbane and Adelaide axed, with their bulletins being merged with their Sydney and Melbourne counterparts, respectively, and production of the Perth bulletin once again move to Sydney.[88] Between February 2023 and August 2024, the changes were periodically reversed, with the Adelaide and Melbourne bulletins reinstated as separate editions that month, production of the Perth bulletin returning to Subiaco the following month, and the Sydney and Brisbane bulletins reinstated as separate editions from September 2024.[89][90][91][92]

Sport

[edit]
Further information: 10 Sport

The network is a major player in Australian sports broadcasting. All sports broadcasts on 10 and its multi-channels are labelled under the 10 Sport brand. Since the Paramount takeover, however, the channel has significantly toned down its commitment to sports programming.

In 2002, 10 combined with the Nine Network and Foxtel to acquire broadcast rights for the Australian Football League, the elite Australian rules competition, displacing the Seven Network which had held the rights for more than 40 years. 10 broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games. Along with the Seven Network, 10 placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011.[93] Under this deal, 10 continued to broadcast the Saturday component of the competition. However, unlike the previous deal, 10 did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when 10 did not televise the Grand Final (2008 and 2010), it telecast the pre-season Grand Final and the Brownlow Medal presentation. 10 ended AFL broadcasting after 10 years at the conclusion of the 2011 season.

10 broadcast the 2007 Rugby World Cup.[94]

In 2003, 10 started broadcasting the Formula One World Championship after the Nine Network dropped the rights in 2002 after more than twenty years of coverage.

All Big Bash League games were broadcast in Australia by 10. In 2013, 10 paid $100 million for BBL rights over five years, marking the channel's first foray in elite domestic cricket coverage.[95] Ten previously held the broadcast rights to the Indian Premier League.

10, in joint partnership with subscription television provider Foxtel, had broadcast rights for the 2010 Commonwealth Games.[96]

10 acquired broadcast rights to the 2014 Winter Olympics in Sochi, Russia for AUD$20 million after all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016 Olympic Games due to cost concerns. The Nine Network had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and the Seven Network's bid was rejected for being lower than what Nine/Foxtel had previously paid.[97][98][99]

In 2018, 10 signed the rights to the Melbourne Cup Carnival, after the Seven Network ended the rights for 17 years.[100]

In 2019, 10 broadcast the 2019 Rugby World Cup.

In 2021, 10 acquired the rights to a range of football content, most notably both A-League Men and Women competitions as well as Socceroos and Matildas games. The deal also included content from the AFC, which includes the AFC Champions League and other World Cup qualifiers in the AFC region involving non-Australian teams, among others. Football content will be broadcast across both Paramount+ and free-to-air platforms.[101][102]

Availability

[edit]

Network 10 is available in standard definition and in 1080i high definition. Core programming is fibre fed out of ATV Melbourne to its sister stations and regional affiliates with TEN Sydney providing national news programming.[citation needed] The receiving stations and affiliates then insert their own localised news and advertising which is then broadcast in metropolitan and regional areas via Network 10's owned-and-operated stations: TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, NEW Perth, TNQ Regional Queensland, NRN Northern New South Wales & Gold Coast, CTC Southern NSW & ACT, and GLV/BCV Regional Victoria.

The network's programming is also carried into regional Australia by affiliate stations owned by Seven West Media (SGS/SCN Spencer Gulf & Broken Hill), WIN Television (MGS/LRS Eastern SA, MDN Griffith), Tasmanian Digital Television, Darwin Digital Television, Central Digital Television and West Digital Television.

In addition to this, 10 is retransmitted via Foxtel's cable and satellite pay television services.

10 HD

[edit]

The 10 HD multichannel was launched on 16 December 2007 on channels 1 & 14 for 2 years of experience until breakaway programming. 10 HD ceased broadcasting on 26 March 2009 with the launch of One HD, and later revived on 2 March 2016. It broadcasts identical programming to 10 but in 1080i HD.

From 2002, this was interspersed with a loop of high definition demonstration material during business hours, for viewing in the showrooms of television retailers, at the conclusion of an equivalent service by Network 10.

After the Nine Network restarted broadcasting 9HD in November 2015, 10 confirmed that it was working on rebroadcasting 10 HD. However, they did not put a time frame on it, stating that they are "working through some technical and rights issues".[103] On 11 February 2016, some smart TVs began receiving notification messages advising of 10 HD through a "ghost broadcast" that soon disappeared.[104]

10 later recommenced simulcasting in high definition on 2 March 2016 on channel 13 from 3pm, in time for the 2016 season of the Virgin Australia Supercars Championship. As a result, One was reduced to a standard definition broadcast on both channel 1 and channel 12.[27][26] 10 uses MPEG-4 technology to broadcast 10 HD.[105]

Streaming service

[edit]
Main article: 10 (VoD service)

The network's free video on demand and catch up TV service, 10 (formerly 10Play), launched on 29 September 2013. It replaced the network's old website that offered limited catch-up TV services.[106][107] In December 2022, 10 launched FAST channels on the service.[108] The service is available on the web and via apps for mobile devices, smart TVs, set-top boxes and video game consoles.

Paramount+

[edit]
Main article: Paramount+

10 All Access was launched on 4 December 2018 as an ad-free subscription streaming service. It was a rebranded, localised version of CBS All Access. The service offered programming from 10 and CBS's libraries, original programming, a Livestream of CBS News and the ability to watch select CBS programmes prior to their broadcast on 10's channels.[109]

In August 2020, following the re-merger of CBS Corporation and Viacom, ViacomCBS revealed plans to launch a new international streaming brand using the CBS All Access infrastructure, which would include CBS All Access and Showtime original programmes, Paramount Pictures films, other ViacomCBS library content, and content contributed from local subsidiaries. It was stated that existing Paramount Plus streaming services in Latin America and Nordic Europe, as well as 10 All Access, would be migrated to the then-unnamed service.[110]

On 16 September 2020, it was officially announced that 10 All Access would be rebranded as Paramount+ in mid-2021.[111][112] On 7 May 2021, it was announced that Paramount+ would launch on 11 August.[113] ViacomCBS also announced that the second season of Five Bedrooms would premiere on Paramount Plus' launch date and that Australian original series including Spreadsheet, Last King of the Cross and movie 6 Festivals were in production for the platform.[114][115][116] In 2022, the streaming platform streamed exclusive coverage of the FA Cup in Australia and announced original series Spreadsheet, The Bridge Australia and Couples Therapy Australia.[117] It also released teen drama More Than This, lifestyle factual series Undressed and documentary series Sky Blue: Inside Sydney FC.[118][119][120] In 2023, Paramount+ released original series Last King of the Cross, One Night, NCIS: Sydney, The Betoota Advocate Presents, The Inspired Unemployed (Impractical) Jokers and movie The Appleton Ladies' Potato Race.[121][122][123][124]

Pluto TV

[edit]

At the start of August 2023, it was confirmed that an Australian version of Pluto TV would be launched within the existing live streaming service platform for Network 10 from the end of the month. The initial tranche of content announced for the new service included "box set" FAST channels for series such as South Park, I Love Lucy and Happy Days, alongside several MTV and Nickelodeon branded streams, such as MTV Reality, Nick Classics and Nicktoons.[125][126]

Controversy

[edit]

For the 2006 series of Big Brother, Ten appointed two censors to review the show instead of one.[citation needed] The Federal Minister for Communications, Senator Helen Coonan, was reported to have said that she would be keeping a "close watch on the show's 2006 series".[citation needed] This controversy resulted in Big Brother Uncut being renamed Big Brother: Adults Only for the 2006 season of Big Brother. In two separate findings, the Australian Communications and Media Authority determined Network Ten breached clause 2.4 of the Commercial Television Industry Code of Practice. These two breaches were in relation to the broadcast of Big Brother Uncut on 30 May, 13 June and 4 July 2005. The broadcast material was not classified according to the Television Classification Guidelines.

Despite toning down Big Brother: Adults Only significantly in comparison to 2005, the series continued to attract controversy. After Big Brother: Adults Only was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely.[127] This incident generated significant publicity for the show, even prompting the Prime Minister of Australia to call on Network Ten to "do a bit of self-regulation and get this stupid program off the air."[128]

Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcast 911: In Plane Site, a documentary that examined conspiracy theories about the terrorist attacks. Federal Labor politician Michael Danby demanded that the programming director of the station be sacked.[129]

On 8 October 2008, the Australian Communications and Media Authority (ACMA) found Network Ten guilty of breaching the Commercial Television Industry Code of Practice by using subliminal advertising during the broadcast of the 2007 ARIA Music Awards on 28 October 2007.[130] Network Ten had inserted single frames (lasting 1/25th of a second) into the program broadcast. This was exposed on ABC's Media Watch program.[131][132]

Logo and identity history

[edit]
Alternate logo used in 2012

From 1964 to 1984 Network Ten's four stations – ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide – used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s.

By late-1985 ATV-10, SAS-10 and TEN-10 were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 on 16 January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in October 1985. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 – a neon sign-style circle with "TV" in the centre.

Kicking off several years of branding upheaval, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo, followed by Perth's NEW-10 when the station launched in May of that year, and finally TVQ-0 on 10 September, when the station changed frequency and became TVQ-10. On 23 July 1989, the network rebranded again to "10 TV Australia".

On 13 January 1991, the network introduced a new logo featuring a lowercase "ten" in a circle; four variations of this logo would appear over the next 27 years. The first version consisted of a white, silver or metallic ring enclosing a blue circle with "ten" in yellow lowercase text. A revision of the logo with a yellow ring was introduced with the "Give Me Ten" ident campaign in 1995, but the white/silver/metallic ring was reintroduced with the network's 1997 idents. It was not until 1 October 1999 when the "Electric" ident was launched that the ring became yellow permanently.

On 16 December 2007, the logo was enhanced for HD with a glossy "ball" effect similar to the logo of the American network ABC. On 22 June 2013, the logo changed again, when the ring and lettering became blue as well.

On 31 October 2018, Ten unveiled a completely new logo, in its first major rebranding since 1991. The new branding replaced the "ten" wordmark with a numeric 10 in a circle.[56] On 30 June 2025, 10 simplified their logo by dropping the long-familiar circle in place of a circle-free 10 logo, previously used only sparingly across the network, as the primary logo. This occurred in conjunction with the rebranding of 10 Comedy and 10 Drama.[133][134]

  • ATV-10: 20 January 1980 – 3 June 1984
    ATV-10: 20 January 1980 – 3 June 1984
  • TEN-10: 16 January 1983 – 24 January 1988; ATV-10: 3 June 1984 – 24 January 1988; SAS-10: October 1985 – 27 December 1987; ADS-10: 27 December 1987 – 24 January 1988
    TEN-10: 16 January 1983 – 24 January 1988;
    ATV-10: 3 June 1984 – 24 January 1988;
    SAS-10: October 1985 – 27 December 1987;
    ADS-10: 27 December 1987 – 24 January 1988
  • ATV-10, ADS-10, TEN-10: 24 January 1988 – 23 July 1989; NEW-10: 20 May 1988 – 23 July 1989; TVQ-10: 10 September 1988 – 23 July 1989
    ATV-10, ADS-10, TEN-10:
    24 January 1988 – 23 July 1989;
    NEW-10: 20 May 1988 – 23 July 1989;
    TVQ-10: 10 September 1988 – 23 July 1989
  • 23 July 1989 – 13 January 1991
    23 July 1989 – 13 January 1991
  • 13 January 1991 – 30 September 1999
    13 January 1991 – 30 September 1999
  • 1 October 1999 – 16 December 2007
    1 October 1999 – 16 December 2007
  • 16 December 2007 – 22 June 2013
    16 December 2007 – 22 June 2013
  • 22 June 2013 – 31 October 2018
    22 June 2013 – 31 October 2018
  • 31 October 2018 – 30 June 2025
    31 October 2018 – 30 June 2025
  • 30 June 2025 – present
    30 June 2025 – present

Slogans

[edit]

The 0–10 Network (1970–1980)

  • 1970: Make Love, Not Revolution! (Used as a response to the Seven Network's "Revolution" campaign)
  • 1974–1975: First In Color (Melbourne/Sydney/Adelaide only)
  • 1976: The Big Parade! (Melbourne/Brisbane only, based on "Seventy-Six Trombones" from the musical "The Music Man")
  • 1977: I Like It! (Based on the song by Silver Convention)
  • 1978: Channel Ten is the Great Entertainer! (Sydney only)
  • Summer 1977/78: Keep Your Eye on the Circle, Keep Your Eye on The 0! (Melbourne/Brisbane only)
  • 1979–1980: Come Up to TEN! (Sydney/Adelaide only)

Network Ten (1980–2018)

  • 1980 (Melbourne), 1981 (Adelaide): You're on Top with Ten!
  • 1982–1983: Reach from the Stars on Channel 10! (Melbourne only)
  • 1983–1984: You're Home on Ten (Melbourne/Sydney/Adelaide only, used on and off by ATV-10 in 1985–86, only as station ID music)
  • 1985–1986: It's Your Home on Ten!/'Cause You're Home on Ten (Melbourne/Adelaide only)
  • 1985–1988: Ten out of Ten Australia – We Give You Ten (Sydney/Adelaide only)
  • 1988: We're For You! (Ten's for You!)
  • 24 January 1988 – 23 July 1989: X TEN (also used for Capital Television after aggregation for Southern NSW/ACT from March–July 1989, not used in Brisbane until September 1988)
  • 1989: Something's Going On Around Here! c/w Look! You've Got a Friend on TEN
  • 23 July 1989 – 13 January 1991: 10 TV Australia (also used for Capital Television)
  • 1990–1994: The Entertainment Network (also used for Star Television in 1990 and Capital Television from 1991 to 1994)
  • Summer 1990/1991: Channel Ten's Summer of Entertainment!
  • 1991: That's Entertainment! (used elements from CBS's "Get Ready 1990" video. Also used for Capital Television and QTV)
  • 1992: This Is It! (borrowed lyrical elements from ABC's "America's Watching ABC" and visuals from Fox's "It's on FOX!" video. Also used by Northern Rivers Television NRTV)
  • 1993: It's on Ten! (borrowed from FOX's 1990 slogan)
  • 1994: That's Ten! (also used by Ten Capital)
  • February 1995 – November 1997: Give Me Ten!
  • Summer 1997/98: Have a Cool Summer
  • February 1998 – August 1999: Turn Me On Ten
  • September 1999 – November 2000: Ten.
  • Summer 2000/01: Let Ten Entertain You...
  • 11 February 2001 – 22 January 2012: Seriously Ten
  • Summer 2009/10: Summer's Looking Good!
  • 2012 (22 January – 6 May): Turn It On (based on the song Turn Me On by David Guetta feat. Nicki Minaj)
  • 1 January 2014 – 31 October 2018: Turn on 10
  • 1 August 2014: 10, Celebrating 50 Years Young

Network 10 (2018–present)

  • 31 October 2018 – 23 October 2019: TV with a Twist
  • 23 October 2019 – 15 October 2020: Now You're Talking
  • 15 October 2020 – 12 July 2022: There's No Place Like 10
  • 12 July 2022 – 30 June 2025: TV That's So Good
  • 6 October 2022 – present: A Mountain of Entertainment (shared with Paramount+ streaming service, referencing Paramount Pictures iconic logo)
  • 30 June 2025 – present: Seriously Good Entertainment
  • 30 June 2025 – present: Watch + Stream free

See also

[edit]

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Network 10

View on Grokipedia
from Grokipedia
Network 10 is an Australian commercial free-to-air television network that broadcasts to metropolitan markets in , , , , and Perth. It is a wholly owned subsidiary of following the 2025 merger approval between Skydance and its previous owner, . The network, which has operated for over 60 years, delivers programming including news via 10 News First, sports coverage, reality formats, and scripted content across its primary channel and multichannels such as 10 Peach (comedy-focused) and 10 Bold (drama-oriented), supplemented by the 10 Play streaming service. Originating from independent stations like ATV-0 in launched in 1964 by Ansett Transport Industries, Network 10 consolidated as a national entity through affiliations and mergers, with significant ownership shifts including control by in the late 1970s and Canadian firm in the 1990s. While historically known for hits in comedy, drama, and news—such as early successes in the 1980s—the network has encountered repeated financial distress, including in the early 1990s and a 2024 writedown of its broadcast licenses to zero amid a $300 million loss, reflecting broader challenges from and competition in the media landscape.

History

Origins and early development

In the early , the Australian federal government approved the licensing of a third commercial station in each major to increase competition and programming diversity in the burgeoning television market. This policy, announced in 1963, targeted , , , and , with selected as the initial launch site due to its infrastructure readiness. Melbourne's ATV-0, owned by Ansett Transport Industries under aviation magnate , commenced broadcasting on 1 August 1964 from newly constructed studios in Nunawading, marking the first purpose-built commercial television facility in the city. The station's debut featured a formal hosted by newsreader Peter Verney and actor , emphasizing local content production amid technical challenges like signal coverage in outer suburbs. Sydney's TEN-10 followed on 5 April 1965, operated by United Telecasters Sydney Limited, a including media and business interests. Its launch program, "TV Spells Magic," showcased live variety acts and previews, drawing on the station's Willoughby studios to establish a foothold against established rivals like TCN-9 and ABN-2. United Telecasters extended operations by inaugurating TVQ-0 in during July 1965, further solidifying the emerging network's eastern seaboard presence. Adelaide's SAS-10 joined in October 1965 under the Independent Television Corporation, completing the initial quartet of stations that operated semi-affiliated as the 0-10 Network, named for their channel numbers (0 in and , 10 elsewhere). Early development focused on , variety shows, and imported content, with stations maintaining operational independence while sharing syndication deals to build against dominant networks Seven and Nine. This phase laid the groundwork for national cohesion, despite ownership fragmentation and regulatory constraints on cross-media holdings.

Launch and initial expansion (1960s–1970s)

Network 10's origins lie in the Australian government's allocation of third commercial television licenses to capital cities in the early , enabling expansion beyond the initial two networks per market. Melbourne's ATV-0, owned by Ansett Transport Industries, became the first such station to launch, commencing regular broadcasts on 1 August 1964 from studios in Nunawading, with an opening program featuring newsreader Peter Harvie. followed with TEN-10, operated by United Telecasters Sydney Limited—a including the Fairfax and Packer media families—beginning transmissions on 5 April 1965 from new facilities in Pyrmont, marked by a launch special titled TV Spells Magic. Brisbane's TVQ-0, also under United Telecasters, joined on 1 July 1965, broadcasting from Mount Coot-tha and initially sharing some Sydney-originated content to build its schedule. Adelaide's SAS-10 launched shortly after on 26 July 1965, owned by South Australian Telecasters and featuring local programming like The Bobo from its North Adelaide studios, completing the network's initial footprint in the eastern mainland capitals. These stations collectively formed the Independent Television System (ITS) prior to their on-air debuts, allowing coordinated program sharing despite independent ownership, though Perth's entry into the group did not occur until 1988 due to logistical and regulatory hurdles. The ITS rebranded as the 0-10 Network in to emphasize its core stations' channel allocations, reflecting growing operational synergies amid rising competition. Early years were marked by financial constraints, with the network relying on imported U.S. shows and limited local productions, but the saw audience growth through innovations like the 1971 debut of in , which drew strong youth viewership and exemplified the network's pivot toward family-oriented variety content. Color television transmission began network-wide on 1 March 1975, aligning with national standards and boosting visual appeal for programs, though initial costs strained smaller affiliates. By decade's end, the network had stabilized its expansion, achieving ratings parity in key markets through targeted scheduling rather than further station additions.

Consolidation and challenges (1980s–1990s)

In January 1980, the 0-10 Network rebranded as Network Ten following ATV-0 's frequency shift to channel 10, aligning all metropolitan stations under a unified numeric identity to mitigate reception issues and negative perceptions associated with channel 0. This move supported ongoing program sharing across , , , and affiliates, fostering operational consolidation amid Australia's deregulating media landscape. By 1988, the network achieved full national coverage with the launch of NEW-10 Perth, enabled by satellite technology that economically extended feeds to remote areas, marking the completion of its expansion from metropolitan focus to a coast-to-coast presence. Ownership changes in 1987 further aimed at stabilization when Frank Lowy's Westfield Corporation acquired the Sydney (TEN-10) and Melbourne (ATV-10) stations from News Limited for approximately $750 million, driven by cross-media ownership restrictions forcing Rupert Murdoch's divestment. Westfield later added Brisbane's TVQ-10 in 1989 under Northern Star Holdings, a consortium vehicle, in a bid to unify the network's east coast assets. However, these high-cost acquisitions, made at the peak of a 1980s media boom, exposed the network to severe financial strain after the October 1987 stock market crash eroded asset values and ad revenues. The late 1980s brought acute challenges, including persistent operating losses—Sydney and Melbourne stations alone reported a combined $16.4 million deficit in the year ending —and declining ratings prompting a July 1989 rebrand to "10 TV Australia" to refresh its image and target broader audiences. Northern Star's $390 million debt burden, with projected 1990-91 interest payments of $70 million, overwhelmed cash flows amid sluggish advertising recovery and competition from entrenched rivals Nine and Seven. In September 1990, Northern Star entered receivership, with the network hemorrhaging about $2 million weekly; receivers from immediately sacked 15 executives, installed former Nine executive Gary Rice as CEO, and imposed deep cuts to news, current affairs, and production budgets to stem losses. Recovery efforts culminated in a , 1991, relaunch reverting to the Network Ten brand, accompanied by a new logo emphasizing resilience, while cost rationalization and programming tweaks gradually restored viability. By 1992, the network was sold to Canadian firm Global Communications for an undisclosed sum, ending the immediate crisis but highlighting the sector's vulnerability to leveraged buyouts and economic downturns. These events underscored causal factors like overpayment during speculative fervor and inadequate hedging against cyclical ad markets, rather than isolated mismanagement.

Recovery under new ownership (2000s)

In the early 2000s, Network Ten, under the continued majority ownership of Global Communications—which had acquired a 57% stake in 1992—shifted its programming strategy to target the 16-39 demographic, emphasizing , youth-oriented dramas, and imported content to rebuild audience share and advertiser appeal following the financial stabilization achieved by the late . This approach leveraged counter-programming against the family-focused schedules of rivals Seven and Nine, positioning Ten as the "cool" network for younger viewers through edgy, interactive formats that drove engagement across linear TV and emerging digital platforms. A pivotal launch was Big Brother Australia in March 2001, which became a cornerstone of the network's revival by introducing 24/7 voyeuristic reality content and weekly eviction episodes that capitalized on public fascination with unscripted drama. The first season averaged 1.4 million viewers per episode and elevated Ten's prime-time audience share from 18% to 23%, with post-eviction shows routinely outperforming competitors in key demographics. Subsequent seasons through 2008 reinforced this success, making the franchise synonymous with Ten's brand and generating ancillary revenue from spin-offs like Big Brother Up Late. Complementing this, Rove Live debuted in October 2000 as a late-night hosted by , running successfully into the decade and attracting celebrity guests to bolster Ten's entertainment lineup. Reality competition Australian Idol, premiering in July 2003, further amplified ratings momentum, with its season one grand final drawing 3.3 million viewers—over 20% of the national audience—and securing wins in the 16-39 demographic across multiple episodes. Local dramas like (2001–2005) appealed to urban youth with storylines exploring modern relationships and city life, while staples such as and imported hits including anchored early evening slots. These initiatives culminated in Ten's strongest performance of the era, nearly surpassing for second place overall in 2004, driven by consistent demographic dominance and heightened advertiser interest in the lucrative 18-49 group. By mid-decade, this youth-focused pivot had solidified financial recovery, with programming hits translating to robust amid a favorable economic climate, though 's broader debt burdens—exacerbated by its 2000 Hollinger acquisition—began influencing operations. In June 2007, converted its non-voting shares to gain full voting control of Ten, streamlining management decisions amid rising competition from . Despite these strengths, early signs of vulnerability emerged by 2008–2009, as global financial pressures and format fatigue tested the model, setting the stage for ownership transitions.

Multichannel era and Canwest acquisition (2009–2015)

In March 2009, Network Ten transitioned from its Ten HD channel, which had launched in December 2007, to One HD on 26 March, repositioning the high-definition service as a dedicated sports and entertainment channel broadcasting events like , cricket, and alongside movies and series. This move aligned with Australia's expanding framework, enabling broadcasters to utilize additional spectrum for multichannels following the 2001 digital switchover mandate, though full implementation in metropolitan areas accelerated around 2009 amid declining analog reliance. One HD targeted male demographics with 24-hour programming, including live AFL and NRL coverage, contributing to Ten's strategy to capture fragmented audiences in a competitive market dominated by rivals Seven and Nine. On 11 January 2011, Network Ten introduced Eleven, a multichannel aimed at viewers aged 13-29, featuring imported youth-oriented content such as The Simpsons, Neighbours, and reality formats like Big Brother. The channel, launched in partnership with CBS Studios International via a joint venture ElevenCo, emphasized entertainment repeats, dramas, and comedies to fill the gap left by main channel scheduling constraints, achieving initial ratings success with over 100 hours of weekly programming. This expansion reflected Ten's adaptation to multichannel fragmentation, where digital penetration reached approximately 90% of households by 2011, pressuring advertisers to diversify spend across sub-brands while main channels focused on prime-time originals. By 2015, these multichannels accounted for a growing share of Ten's audience, though profitability remained challenged by rising content costs and ad revenue volatility. Amid these developments, Canadian media firm Global, which had held a 50.1% controlling stake in Ten Network Holdings since acquiring it in a 1992 deal for A$230 million, divested its interest on 24 September 2009 for A$680 million to institutional and sophisticated investors underwritten by Macquarie Capital Advisers. The sale, completed around 1 October 2009 at A$1.30 per share—a 5% discount to recent trading—aimed to alleviate CanWest's mounting debt exceeding C$4 billion, exacerbated by the global and over-leveraged acquisitions. Post-divestment, Ten operated independently under diluted ownership, with subsequent investments including James Packer's 16.2% stake acquisition in November 2010 for A$240 million, signaling renewed confidence despite the network's ratings dips and operational strains. This ownership flux underscored CanWest's strategic retreat from Australian assets, paving the way for Ten's multichannel focus but highlighting vulnerabilities in foreign-controlled media amid regulatory on cross-ownership limits.

Affiliation changes and financial distress (2016–2017)

In May 2016, Network Ten secured new regional affiliation agreements amid a broader realignment of Australian television affiliations effective 1 July 2016. On 20 May, Ten announced a five-year deal with to continue broadcasting its programming in Northern NSW and the Gold Coast, featuring an increased licence fee compared to prior terms. Three days later, on 23 May, Ten finalised a separate five-year program supply agreement with , covering regional , southern , Victoria, , , , and the Australian Capital Territory. These pacts followed 's shift to the and WIN's loss of Nine affiliation due to a contractual dispute and , enabling WIN to air Ten's content including shows like MasterChef and Formula One coverage to over 6 million regional viewers while paying higher affiliation fees. The affiliation changes provided short-term stability but could not offset Network Ten's mounting financial pressures from a contracting advertising market and rising operational costs. By April 2017, Ten reported a half-year net loss of AU$232 million, primarily from impairments to its values, and issued warnings about its viability as a without . The network faced a looming AU$200 million debt repayment to the , underwritten by shareholders including Bruce Gordon and , but efforts to secure a AU$250 million faltered. On 14 June 2017, Network Ten entered voluntary administration after major shareholders Gordon (via Birketu Investments, holding 15%) and (via , holding 7.5%) withdrew support, citing unsustainable losses and market challenges. Administrators from KordaMentha were appointed to explore or sale options, with operations continuing amid a share price decline exceeding 80% for the year, closing at 16 cents per share. This episode highlighted Ten's vulnerability to digital disruption and audience fragmentation, though it paved the way for eventual acquisition by later in 2017.

Paramount era and strategic shifts (2018–2023)

CBS Corporation completed its acquisition of Network Ten on 16 November 2017, following the network's voluntary administration earlier that year, providing financial stability under American ownership. The purchase positioned CBS as the network's controlling entity, with the transaction valued at around AUD $649 million including debt assumption, though exact terms emphasized creditor recovery. This marked the entry into what became known as the Paramount era after CBS's merger with Viacom in December 2019 to form ViacomCBS, later rebranded Paramount Global in February 2022. Under the new ownership, Network Ten underwent a significant on 31 October 2018, updating its and visual identity to a bolder, more contemporary design developed in collaboration with Principals, aiming to appeal to a younger demographic and unify branding across platforms. The rebrand included a shift in naming conventions, such as the network's spelling change to "Network 10," and contributed to a reported 20-30% increase in viewership for key programs like Studio 10 and 10 News First. Strategically, this period saw an emphasis on digital expansion, including enhancements to the 10 Play streaming service and the launch of initiatives like 10 Speaks in 2018 to integrate and audience engagement. Financially, the network achieved profitability in the fiscal year ending August 2018, posting earnings of $66.6 million, its first profit since prior ownership challenges. By 2023, despite a ratings slump and unsuccessful bids for major sports rights like AFL and cricket, executives projected the strongest profits in years, attributing gains to cost controls and strong performance in local entertainment programming over expensive sports acquisitions. Ownership integration with Paramount facilitated access to international content, exemplified by the 2022 commissioning of NCIS: Sydney, a local spin-off of the CBS franchise, blending Australian production with global IP. Multichannel adjustments included the replacement of Spree TV with Gecko on 18 September 2022 and plans to rebrand 10 Shake as Nickelodeon starting 1 July 2023, reflecting shifts toward targeted demographics and shopping content. These changes underscored a broader pivot toward cost efficiency, streaming complementarity to linear TV, and leveraging parent company synergies amid declining traditional advertising revenues, though digital strategy execution faced internal critiques for inconsistent audience growth. By late 2023, the network maintained operational focus on premium entertainment and news, positioning for adaptation to fragmented media consumption without major structural overhauls.

Recent developments (2024–2025)

In June 2025, Network 10 implemented a comprehensive initiative to consolidate its television, streaming platforms, and multichannel services under a unified "10" identity. The streaming service previously known as 10play was rebranded simply as "10", while multichannels underwent name changes including 10 Peach Comedy to 10 Comedy and 10 Bold to 10 Drama. The evening news bulletin, formerly 10 News First, was shortened to 10 News, accompanied by a refreshed visual identity featuring a simplified devoid of the previous enclosing circle. This overhaul, phased in starting mid-June and fully effective from 30 June 2025, aimed to streamline branding across all platforms and introduce new FAST channels such as those dedicated to and Homicide Hunters. A key component of the June 2025 schedule revamp was the cancellation of the long-running current affairs program The Project after 16 years on air, with its 7:00 pm slot repurposed for an expanded early evening news lineup. Network 10 executives cited the need to refresh content amid shifting viewer habits, though the decision drew commentary on the program's declining relevance in a fragmented media landscape. Concurrently, in July 2025, Network 10 secured a multi-year agreement with to maintain Sky News Regional broadcasts on television in regional markets, ensuring continued access to 24-hour news content outside metropolitan areas. On the ownership front, the U.S. Federal Communications Commission approved the $8 billion merger between Paramount Global and Skydance Media on 25 July 2025, integrating Network 10 into the newly formed Paramount Skydance entity following the deal's announcement in mid-2024. This transition occurred against a backdrop of operational challenges in 2024, including subdued linear television ratings and program cancellations, though streaming metrics showed resilience with 10 Play achieving record audience reach and over 8.3 million memberships by year-end. In the first half of 2025, Network 10 reported a 16% year-on-year increase in streaming viewership, marking its strongest performance to date, alongside growth in FAST channels and total platform reach exceeding 22.5 million viewers.

Programming

Current local productions

Network 10's current local productions primarily feature Australian-produced , current affairs, reality competitions, and factual documentaries, with a focus on high-engagement formats to attract younger demographics and bolster streaming viewership on 10 Play. The network's news operations center on 10 News First, which provides localized evening bulletins for , , , , and Perth, supplemented by hourly updates and weekend editions hosted by anchors such as and . In a strategic shift announced on 9 June 2025, The Project—a panel-style current affairs show that aired since 2009—was cancelled after its final episode on 27 June, citing the need to rebuild early evening audiences amid stagnant ratings. It was replaced by 10 News+, a one-hour 6pm program blending hard news, analysis, and investigative segments, hosted by Denham Hitchcock and Tracy Vo, both recruited from rival ; the format emphasizes "premium" reporting over entertainment, though initial episodes in late June 2025 drew criticism for lower viewership compared to competitors. Reality and competition series dominate prime-time slots, including Australian Survivor: Brains v Brawn (2025 season), where 24 contestants divided by intellect and physicality endure immunity challenges and tribal councils on a Fijian island, hosted by Jonathan LaPaglia since 2016. MasterChef Australia: Back to Win 2025 reunites past contestants under judges Melissa Leong, Andy Allen, and guest rotations, focusing on high-pressure cook-offs with themes of redemption and innovation, marking the show's 17th season. I'm a Celebrity... Get Me Out of Here! Australia, hosted by Robert Irwin and Julia Morris, isolates celebrities in the Daintree Rainforest for bush tucker trials and public votes, with the 2025 edition emphasizing live streaming integration. The revived Big Brother Australia, announced for Q4 2025, features live nominations, evictions, and 24-hour feeds across linear TV and 10 Play, hosted by Greta Morris, aiming to recapture the format's early-2000s popularity with a younger cast. Factual and observational documentaries persist as staples, such as , which since 2006 has chronicled lifeguards' daily operations, rescues, and enforcement, with Season 19 airing in 2025. (since 2018) embeds cameras with paramedics across states, capturing real-time emergency responses, while Dogs Behaving (Very) Badly Australia adapts the UK format to rehabilitate problematic pets using behavioral expert Graeme Hall. Newer originals like Ghosts Australia, a 2025 local adaptation of the comedy about a inheriting a haunted mansion, premiered mid-year, blending elements with ensemble humor. These productions leverage Network 10's Pyrmont studios in for post-production and are distributed via , BVOD, and Paramount+ for extended reach.

Imported international content

Network 10 has long featured imported international content, predominantly from the United States, as a core element of its programming schedule, including enduring daytime soap operas and episodic primetime dramas sourced through affiliations with CBS and other distributors. The network's most prominent imported soap opera is The Bold and the Beautiful, a CBS production depicting the lives of the Forrester fashion dynasty in Los Angeles, which premiered in Australia on Network 10 on November 23, 1987, and has aired continuously since, often fast-tracked shortly after U.S. broadcast. This series has maintained strong viewership in daytime slots, contributing to the network's appeal among audiences seeking serialized drama. Additional CBS soaps include The Young and the Restless, focusing on the ongoing rivalries in the fictional town of Genoa City, which Network 10 airs in fast-tracked format. In 2024, the network added Days of Our Lives, an NBC soap chronicling interconnected families in the town of Salem, available fast-tracked on 10 Play from June 3 onward. Following CBS Corporation's acquisition of Network 10 in November 2017, the importation of U.S. primetime content intensified, leveraging synergies with to bolster schedules with procedurals and action series. This included expanded access to 's library, aiding the network's recovery from prior financial challenges through high-profile imports. For 2025, Network 10 scheduled new seasons of several and related procedurals, such as NCIS, NCIS: Hawai'i, NCIS: Origins, FBI, FBI: Most Wanted, FBI International, , Tracker, SEAL Team, Matlock, Elsbeth, and Law & Order: Special Victims Unit. These series typically feature investigative and crime-solving narratives, aired in evening slots to complement local programming. Other international imports have included occasional UK content, such as The Celebrity Traitors in recent lineups, though U.S. programming dominates due to Paramount Global's ownership structure post-2019 CBS-Viacom merger. Historically, prior to the CBS era, Network 10 aired diverse U.S. imports like sitcoms and dramas from various studios, but the post-2017 shift prioritized -aligned content for cost efficiency and audience retention.

Discontinued programs

Network 10 has axed several flagship programs amid fluctuating ratings, production costs, and network restructurings, particularly during periods of financial strain under ownership. Morning and talk shows:
  • Good Morning Australia, hosted by , ran from 1992 to 2005 before cancellation on 16 December 2005, as the network shifted daytime programming strategies.
  • Studio 10, a mid-morning variety program launched in 2013, concluded on 22 December 2023 after declining viewership failed to compete with rivals, despite earlier ratings success.
  • The Project, a panel-based current affairs show that debuted in 2009, ended on 27 June 2025 after 4,500 episodes, replaced by expanded news programming due to insufficient relative to competitors.
Reality and entertainment series:
  • The Masked Singer Australia, which premiered in 2019 and drew strong initial audiences, was benched indefinitely from 2024 onward primarily due to high production expenses outweighing ratings returns.
  • , an improvisational comedy format revived in recent years, paused production for 2025 to allow creators to prioritize other projects, with no confirmed return date despite past renewals.
  • The Traitors Australia, a reality competition that aired two seasons from 2022 to 2023, was discontinued in October 2023 following underwhelming audience engagement compared to acquisition costs.
These cancellations reflect broader trends in free-to-air television, where Network 10 has prioritized cost efficiency and core news-sports offerings over high-budget content, especially post-2023 financial losses.

News and Current Affairs

Evolution of news operations

Network 10's news operations commenced with the inaugural bulletins accompanying the network's station launches in the . In , ATV-0 debuted its news service on 3 August 1964, initially presented by Brian Wright, with Barry McQueen soon taking over a 45-minute weekday bulletin at 6:15 pm. Sydney's TEN-10 followed suit upon its opening on 5 April 1965, establishing local news production as a core component from . By the mid-1970s, bulletins expanded significantly, with TEN-10 and ATV-0 introducing Australia's first one-hour commercial news services in 1975. This period marked the adoption of the format in the late 1970s, which prioritized live reporting and breaking coverage, differentiating it from competitors' more scripted approaches. Key figures included Katrina Lee, who joined TEN-10's news desk in 1978, and , who anchored at ATV-0 from 1979. The 1980 rechanneling of ATV-0 to ATV-10 coincided with a revamp of the bulletin, aligning with the network's rebranding to Network Ten. The 1990s saw strategic shifts toward younger audiences, including the launch of a 5 pm Ten News bulletin in 1992 aimed at the 16-39 demographic, supplementing traditional evening slots. Financial recoveries post-receivership in the early stabilized operations, but the 2000s introduced hybrid formats like The 7PM Project in 2009, blending news with panel discussions to attract broader viewership. The 2010s brought volatility driven by ownership changes and cost-cutting, with frequent alterations to bulletin structures and timeslots. In January 2011, local 6:30 pm state bulletins launched alongside a national 6 pm program hosted by , replacing a unified weekend bulletin; however, locals were axed by April 2011 in favor of extending the 5 pm news to 90 minutes. Subsequent moves included reinstating national weekends in March 2011, eliminating late-night news in September 2011, and shifting The Project (formerly The 7PM Project) multiple times between 6 pm and 6:30 pm slots through 2012. By September 2013, the service reverted to the Ten Eyewitness News branding across bulletins. A major rebrand occurred on 1 November 2018, when Ten Eyewitness News transitioned to 10 News First amid a network-wide refresh under new ownership, emphasizing streamlined local and national coverage from Pyrmont studios. In September 2020, a restructure consolidated and 5 pm bulletins into - and Melbourne-led editions, reducing dedicated local production to cut costs. Recent years have seen further adaptation to digital and competitive pressures. On 30 June 2025, 10 News First rebranded to 10 News, aligning with multichannel evolutions like 10 Drama and 10 Comedy, while maintaining core evening bulletins. Concurrently, The Project was replaced by 10 News+ in June 2025, a 6 pm news-current affairs hybrid hosted by figures like , aiming to recapture prime-time audience amid declining traditional ratings. These shifts reflect ongoing efforts to balance legacy broadcast operations with streaming integration via 10 Play.

Key programs and format changes

Network 10's primary news bulletin, 10 News First, originated as Ten Eyewitness News in 1973, pioneering hour-long dual-anchored formats across its metropolitan markets, including , , , , and Perth. The program initially aired at 6:00 pm weekdays, emphasizing eyewitness-style reporting with on-the-ground footage and live crosses, which helped differentiate it from competitors during the 1970s and 1980s. By the early , bulletins shifted to 5:00 pm slots in most markets to accommodate extended evening programming, a change implemented network-wide in 1992. In October 2018, coinciding with Network 10's rebranding under ownership, Ten Eyewitness News was renamed 10 News First, adopting a streamlined and package focused on faster-paced delivery and national integration while retaining local editions. This reformat emphasized brevity in stories, reduced filler, and enhanced digital tie-ins, though it faced criticism for compressing complex issues into shorter segments amid declining linear TV viewership. Weekend editions of 10 News First followed suit, airing 30-minute bulletins on Saturdays and Sundays, with sports and weather segments standardized across affiliates. For current affairs, The Project launched in July 2009 as a panel-based discussion show blending news analysis, celebrity interviews, and satirical commentary, initially airing at 8:30 pm before moving to 7:00 pm and expanding to a one-hour format by 2011 to capture younger demographics. The program underwent multiple host rotations and segment tweaks, including increased focus on viral social issues post-2020, but experienced audience erosion after format adjustments like reduced live audience interaction during the period. Network 10 discontinued The Project on June 27, 2025, after 16 years and over 4,500 episodes, citing strategic realignment toward substantive reporting amid persistent ratings shortfalls against rivals. Replacing The Project in the 6:00 pm slot, 10 News+ debuted on June 30, 2025, as a one-hour national program featuring in-depth investigations, expert panels, and data-driven analysis, hosted by anchors including Denham Hitchcock and Amelia Brace. This shift marked a deliberate pivot from The Project's conversational style to a harder-edged format prioritizing over entertainment, with segments on policy, economics, and scandals. Early episodes incorporated fist-bump intros and modular story blocks for flexibility, though initial ratings lagged behind predecessors, prompting ongoing tweaks to boost engagement. Network 10's evening news bulletin, 10 News First, has historically captured a smaller share of the total audience compared to rivals Seven News and Nine News, typically ranking third in overnight ratings among metropolitan markets. From its 2018 rebranding onward, the program emphasized a faster-paced format targeting viewers under 50, where it occasionally led its demographic slot despite lower overall numbers. Audience figures for the 5:00 pm bulletin hovered in the 400,000–500,000 range nationally (including regional affiliates) in recent years, reflecting a stable but modest performance amid broader linear TV declines. In 2025, 10 News First experienced year-on-year growth, with the 5:00 pm edition increasing 14% and marking its strongest audiences since 2022; supporting bulletins like 10 Late News rose 18%, and daytime editions gained 35%. This uptick contrasted with competitors' dominance, as Seven and Nine evening averaged 1.5–1.6 million viewers in mid-2025 samples, underscoring Ten's third-place position in commercial share. Total TV reach for 10 News First reached 655,000 in late October 2024, bolstered by digital extensions, though linear overnights remained challenged by streaming fragmentation. The June 30, 2025, launch of 10 News+—a one-hour current affairs expansion into the 6:00–7:00 pm slot replacing The Project—failed to build on this momentum, debuting with 291,000 viewers and quickly declining to lows of 134,000 nationally by mid-July, including sub-25,000 in select markets like . The program ranked as low as 20th in overnight top 30 lists, underperforming The Project's prior averages and trailing even regional bulletins like WIN News. Despite these shortfalls, Network 10 reported overall news streaming audiences up 16% year-on-year in early 2025, aligning with its strategy to prioritize younger, multi-platform viewers averaging five years below competitors.

Sports Coverage

Major sports rights and broadcasts

Network 10 broadcasts a range of domestic football competitions under its multi-year agreement with the Australian Professional Leagues (APL), valued at an estimated $200 million over five years, which includes free-to-air coverage of one Isuzu UTE match per week on Saturday nights, alongside streaming on Paramount+. This deal, now in its final 2025/26 season, also encompasses the Ninja and fixtures, with all content aired under the banner. Additionally, a separate four-year rights package with through 2028 secures over 100 international matches involving the Socceroos and CommBank Matildas, with at least 50 games mandated for transmission on Network 10, emphasizing national team qualifiers and major tournaments. In basketball, Network 10 renewed its deal with the National Basketball League (NBL) ahead of the 2025/26 season starting September 18, 2025, providing live coverage of select regular-season games, playoffs, and the Grand Final series, often scheduled as "NBL Sunday Hoops" to attract weekend audiences. This extension aligns with broader efforts to maintain visibility for the league amid competing pay-TV options like . Network 10 holds sublicensing rights for Australian-hosted events, including the Formula 1 and MotoGP Australian Grand Prix at , with coverage extended through multi-year agreements that include live races, qualifying sessions, and supporting programming. These broadcasts, valued at approximately $6 million annually for F1 and $750,000 for MotoGP as of recent renewals, complement full-season rights held by , focusing on high-profile domestic events to drive linear viewership.

Historical partnerships and shifts

Network 10's sports broadcasting began with rugby league coverage, including the Amco Cup in 1974, marking an early partnership with the New South Wales Rugby League (NSWRL). By the 1980s, Ten secured rights to Sunday NRL games from 1983 to 1991, alongside broadcasting the 1991 Winfield Cup grand final live. A significant shift occurred in 1989 when Ten signed a three-year deal with the NSWRL valued at approximately $45 million, reflecting growing commercial interest in the code but ultimately preceding a transition to Channel Nine as the primary FTA broadcaster in the 1990s. In Australian football (AFL), Ten held broadcasting rights from 2002 to 2011, introducing innovative coverage elements like the "5 minute warning" in the fourth quarter for games. This period culminated in a joint $780 million bid with Network for AFL rights from 2007 to 2011, splitting regular season and finals coverage. Post-2011, Ten lost these rights amid competitive bidding, with the network absent from major AFL deals thereafter; for instance, it participated but did not secure a share in the $4.5 billion 2025-2031 agreement awarded to Seven, , and . Cricket partnerships saw Ten co-holding (BBL) rights with Nine until 2018 under a $600 million deal, focusing on domestic T20 content. A major shift came in 2022 when Ten, backed by Paramount, bid over $1.5 billion for comprehensive rights starting 2024-25, aiming to restore the sport's prominence on the network, but lost to Seven and in a $1.512 billion extension through 2031. Formula 1 coverage represented a consistent , with Ten securing five-year rights in 2015 for full races and , including the . This evolved into ongoing broadcasts, yielding record national viewership of 3.6 million for the 2025 across Ten's platforms. Recent shifts emphasize soccer and : Ten signed a $200 million five-year A-League deal in 2021, guaranteeing one live match weekly on its main channel, while adding NBL rights for 2024-25 alongside . In netball, a 2015 with expanded coverage to over 175 hours annually. Ten withdrew from Melbourne Cup bidding in 2023, citing conflicts with rights-holder Tabcorp's gambling emphasis. These changes reflect a pivot from traditional football codes toward international and niche events, bolstered by Paramount's 2024 extension for Australian national team football through 2028, including at least 50 games.

Availability and Distribution

Terrestrial broadcasting and HD services

Network 10 transmits its services via using the standard, primarily in metropolitan areas through owned-and-operated stations in (TEN), (ATV), (TVQ), (ADS), and Perth (NEW), with affiliate stations extending coverage to regional audiences. The network's digital multiplex operates on UHF frequencies, such as 648.500 MHz and 788.625 MHz in select locations, accommodating multiple channels within a 7 MHz bandwidth per service as per Australian regulations. Network 10 initiated standard definition digital terrestrial broadcasts in January 2000, preceding the national analog switch-off scheduled for 2013 and becoming the first commercial network to do so. This early adoption allowed for the carriage of additional services alongside the primary channel on a single multiplex. High-definition services commenced with the launch of Ten HD on 16 December 2007, marking the first new commercial channel in major Australian cities since and featuring HD content in , , documentaries, and entertainment during substantial daytime periods. Ten HD was discontinued on 25 March 2009 and replaced by One HD, a sports-focused HD channel. The HD service for the main 10 channel relaunched as 10 HD on 2 March 2016, positioned on digital channels 1 and 15 in metropolitan areas. By 2025, Network 10 continued to expand HD availability, including through regional affiliates, aligning with broader industry shifts toward high-definition terrestrial broadcasting. The multiplex now supports 10 HD alongside SD multichannels like 10 Bold and 10 Peach, ensuring compatibility with varying receiver capabilities.

Digital streaming platforms

Network 10's principal digital streaming offering is 10, a free ad-supported video-on-demand (AVOD) platform providing catch-up episodes and live channel streaming for its broadcast content. Launched on 29 September 2013 as Tenplay, the service initially focused on on-demand access to programs from Network 10's primary channel and multichannels, replacing the network's prior website-based video portal. It expanded rapidly to include mobile apps for and Android, support for smart TVs, gaming consoles, and web browsers, enabling users to stream full episodes of shows such as The Project, Have You Been Paying Attention?, and imported series across devices. By 2018, amid Network 10's acquisition by (later ), the platform briefly incorporated subscription elements through 10 All Access, a paid service launched on 3 December 2018 that bundled over 7,000 hours of local and international content, including CBS library titles like series and . However, low subscriber adoption led to its discontinuation in favor of an ad-supported model, with premium CBS content migrating to separate Paramount services; since then, 10 has remained aligned, emphasizing accessibility without paywalls. In a June 2025 rebranding, Tenplay unified with Network 10's linear channels under the singular 10 identity, streamlining content delivery across broadcasts and digital platforms to prioritize "premium content, free of charge." The service now streams live feeds from 10, 10 Comedy, 10 Drama, , and over 50 digital channels, alongside an on-demand library exceeding 10,000 hours of , , and programming. Features include personalized recommendations, offline downloads for select titles, and integration with connected TVs, though ad interruptions mirror broadcast norms and have drawn user complaints regarding frequency and app stability. Content availability emphasizes recent episodes (typically 28 days post-broadcast) and select evergreen series, with sports highlights from rights-held events like National Basketball League games occasionally featured, though full matches are limited to linear TV synergies. As of October 2025, 10 does not offer standalone premium tiers but complements in , where some Network 10 originals appear under licensing deals, reflecting a hybrid strategy amid declining linear viewership.

Regional affiliations and expansions

Network 10's extension into has traditionally depended on affiliations with independent broadcasters that retransmit its Sydney- and Melbourne-based programming, supplemented by and content to comply with regulatory requirements. Principal affiliates included (SCA), which carried Network 10 signals in , southern (including the Australian Capital Territory), and regional Victoria, and WIN Corporation in other parts of and . These arrangements originated from the aggregation of television services in regional markets during the late 1980s and early 1990s, enabling metropolitan networks like Network 10 to achieve broader national coverage without direct ownership of remote transmitters. In a significant expansion, Network 10 moved toward direct control of regional assets starting in late 2024. On 17 December 2024, SCA announced the sale of its three aggregate regional television licenses—covering regional Queensland (RTQ), southern New South Wales/ACT (GSW), and regional Victoria (GTV)—to Network 10, a subsidiary of Paramount Global, for an undisclosed sum. These stations, which had relayed Network 10's channels (10, 10 Bold, 10 Peach, and 10 News First) interspersed with local programming, transitioned to full Network 10 operation, bolstering its advertising representation and content distribution in non-metropolitan areas serving approximately 2.5 million viewers. Further consolidation occurred on 1 May 2025, when Network 10 finalized the purchase of WIN Network's northern license (NRN), encompassing broadcast areas such as Newcastle, Tamworth, , , Lismore, , and the Gold Coast. This acquisition, valued at an estimated AU$15-20 million, integrated approximately 1.2 million regional viewers directly under Network 10's ownership, reducing reliance on third-party affiliates and aligning with broader industry trends toward amid declining linear TV audiences. These developments represent Network 10's most substantial regional footprint growth since its initial national branding in 1980, shifting from affiliation models to owned-and-operated stations in key non-urban markets.

Corporate Structure and Financial Performance

Ownership timeline

Network 10 originated from independent stations launched in the , with ATV-0 in established on 1 August 1964 by Reginald Ansett's Austarama Television, and TEN-10 in commencing broadcasts on 5 April 1965 under United Telecasters Sydney Limited. In 1979, acquired control of TEN-10 and, through the purchase of Ansett Transport Industries, gained ownership of ATV-0 (renamed ATV-10 in 1980), with regulatory approval finalized in 1981. Ownership shifted in 1987 when Frank Lowy's purchased ATV-10 and TEN-10, consolidating control amid broader network restructurings, including the sale of Brisbane's TVQ-0 to TV. By 1989, the network entered receivership due to declining ratings and financial pressures. Bank managed the assets until 1992, when it sold the network to a led by Canadian firm Global Communications, which acquired a 57.5% stake for A$275 million. increased its influence in 2007 by converting holdings into a 56% equity stake in Ten Network Holdings. However, amid 's global debt crisis, it divested its 50.1% interest in 2009, returning the company to a more diffuse base as a publicly listed entity on the Australian Securities Exchange. Post-2009, significant stakes included James Packer's 16% acquisition in 2010 and Foxtel's 15% purchase in 2015 (via ). Financial distress culminated in voluntary administration on 13 June 2017, triggered by major shareholders (7.7% via ) and Bruce Gordon (14.96% via Birketu), who declined further funding amid mounting losses. completed its acquisition on 16 2017, assuming full control of the network. Following the 2019 merger of and Viacom, Network 10 became a wholly owned subsidiary of (formerly ViacomCBS), operating under its UK & division as of December 2019. No further ownership changes have occurred as of October 2025.
PeriodPrimary Owner(s)Key Details
1964–1979Independent stations (Austarama/United Telecasters)Melbourne (ATV-0/10) and (TEN-10) launches; localized ownership before national alignment.
1979–1987/Control via acquisitions; network unified under 0-10/Network Ten branding.
1987–1989 ()Consolidation of and assets.
1989–1992 Bank (receivership)Management during insolvency.
1992–2009 Global Communications57.5% stake acquisition; equity conversion to 56% in 2007; divestment amid debt.
2009–2017 (diverse shareholders)Notable stakes: Packer (16%, 2010), (15%, 2015); voluntary administration in 2017.
2017–present / Full acquisition in 2017; post-merger subsidiary status from 2019.

Recurring financial crises and recoveries

Network Ten has experienced multiple financial downturns since its inception, often tied to high debt levels, programming missteps, and shifts in media ownership regulations, followed by restructurings under new proprietors. In the late 1960s and early 1970s, the 0-10 Network operated on a precarious basis with predictions of imminent failure due to slim margins and competition from established rivals, but it stabilized through audience successes like the Number 96. A more severe crisis emerged in the late 1980s amid ownership flux; after divested assets in 1987 to comply with cross-media laws, Frank Lowy's Westfield acquired stakes but accumulated substantial debt, leading to in September 1990 despite attempts to offload regional stations. Recovery in the early 1990s involved appointing Gary Rice as CEO in 1990, who implemented cost-cutting and operational reforms, culminating in Global's purchase of a 57.5% stake for A$275 million in 1995, which recapitalized the network and restored its metropolitan focus. This era marked a prosperous phase until dot-com era ventures faltered: a A$22 million investment in Village Ten Online (VTO) with in 1999 led to the launch of Scape.com in October 2000, which entered voluntary administration by March 2001 amid the broader internet bubble burst. 's own financial strains from global expansion contributed to further pressures by the late , though Ten reported profits during 1995–2007 before 's 2009 prompted asset sales. The most recent acute crisis struck in 2017, when Ten Network Holdings disclosed a A$232 million half-year loss, prompting major shareholders—, Bruce Gordon, and —to retract guarantees for a A$250 million due December 23, resulting in voluntary administration on 14. Creditors approved Corporation's A$167 million bid in September 2017 over a rival Murdoch-Gordon proposal, with the acquisition finalizing on November 16 after approval and , enabling operational continuity. Post-acquisition, Ten achieved a A$66.6 million profit for the year ended August 2018, its first in years, but impairments persisted: a A$227 million loss in 2019 from licence write-downs, and a A$322 million deficit in 2024, including zeroing broadcast licence values amid declining linear TV revenues. These cycles underscore patterns of leverage-fueled expansions unraveling under revenue slumps, with salvations reliant on foreign capital infusions rather than organic profitability.

Recent economic challenges and streaming pivot

Network 10, owned by Paramount Global, recorded a net loss of A$322.1 million for the fiscal year ended December 31, 2024, a stark reversal from the A$42.2 million profit in the prior year. This downturn was primarily driven by a complete write-down of its television broadcasting licence values to zero, reflecting the diminished economic viability of traditional free-to-air spectrum assets amid structural shifts in viewer behavior and advertising markets. The network has faced persistent pressures from cord-cutting, fragmented audiences, and competition from global streaming giants, exacerbating revenue declines in linear television advertising, which constitutes the bulk of its income. In response to these challenges and the accelerating migration of viewers to digital platforms, Network 10 announced a strategic reorientation on June 30, 2025, consolidating its broadcast operations with its streaming service under a unified "10" . This included rebranding sub-channels such as 10 Bold Drama to 10 Drama and 10 Peach Comedy to 10 Comedy, alongside transitioning 10play.com.au to 10.com.au, to create a seamless multi-platform offering free access to live, on-demand, and FAST (free ad-supported streaming TV) content. The initiative aims to align with evolving consumption patterns by prioritizing audience accessibility across devices, while enhancing data-driven advertising opportunities to offset linear TV erosion. The pivot extends to content expansion, including new FAST channels featuring international programming like true crime series from , positioning Network 10 to capture growth in ad-supported streaming without subscription barriers. Paramount executives framed this as an "industry-leading" move to foster a bolder, integrated identity, though its success remains contingent on reversing ad stagnation and navigating parent company uncertainties following the Skydance merger approval in July 2025. Despite these efforts, analysts note that Australian broadcasters like Network 10 continue grappling with high operational costs and regulatory constraints on digital monetization, underscoring the pivot's role as a defensive rather than a guaranteed recovery path.

Controversies and Criticisms

Regulatory and censorship issues

In 2005, the Australian Communications and Media Authority (ACMA) investigated complaints against Network 10's Big Brother Uncut and found multiple episodes breached the Commercial Television Industry Code of Practice due to explicit sexual content and language unsuitable for the program's , issuing a warning to the network. Following public and political outcry over incidents in the 2006 season, including an alleged assault dubbed the "turkey slap," Network 10 discontinued its uncensored late-night spin-off Big Brother Adults Only after just weeks on air and doubled its staff to two reviewers per episode to mitigate further regulatory scrutiny and comply with broadcasting standards. These measures responded to pressure from federal communications officials, who advocated extending television rules to online footage to close perceived loopholes in . Network 10 has also encountered regulatory enforcement for advertising violations. In February 2025, ACMA ruled that Network Ten (Sydney) Pty Limited breached gambling advertisement restrictions by airing four prohibited wagering ads during a practice session of the Australian Formula 1 Grand Prix on March 24, 2024, prompting a formal as the network's first such offense. Separately, in August 2024, ACMA determined that 10 Play, Network 10's streaming platform, violated ad rules by broadcasting 17 different wagering promotions during a live Socceroos international friendly match on March 24, 2024, outside permitted time slots; this followed prior similar breaches in 2023 and resulted in a formal warning with threats of escalated penalties for recurrence. ACMA has occasionally probed Network 10 for content classification lapses, such as inadequate viewer warnings for in imported series like Californication, where omissions in consumer advice for sex and drug depictions led to code violations, though no fines were imposed in documented cases. These incidents highlight ongoing tensions between commercial imperatives for edgy programming and Australia's strict broadcast decency and advertising regimes, enforced via self-regulatory codes overseen by ACMA, without evidence of systemic but with repeated calls for tighter controls on live sports and formats.

Programming scandals and public backlash

In 2006, during the sixth season of Big Brother aired on Network 10, housemate Michael Bric assaulted fellow contestant Michael Cox by striking his genitals with a rubber turkey baster in an incident dubbed the "turkey slap," captured on live footage and broadcast before producers intervened. Bric and Cox were immediately evicted, with Bric facing indecent assault charges that were later dropped after prosecutors deemed insufficient evidence for conviction; the event nonetheless sparked widespread public outrage, petitions with over 10,000 signatures calling for the show's cancellation, and commentary from Prime Minister condemning the behavior as unacceptable. The backlash highlighted concerns over the program's tolerance for on-air violence and ethical oversight, contributing to Network 10's decision to end Big Brother after its 2008 season amid declining ratings and reputational damage. A more recent controversy arose from a November 2021 episode of The Project, where Network 10 broadcast an interview conducted by Lisa Wilkinson with Brittany Higgins, in which Higgins alleged she was raped by a colleague in Parliament House in 2019; Bruce Lehrmann, the unnamed colleague, filed a defamation lawsuit against Network 10 and Wilkinson in April 2023, claiming the broadcast destroyed his reputation by implying guilt without a criminal trial. The five-week federal court trial concluded in April 2024 with Justice Michael Lee ruling on the balance of probabilities that Lehrmann had raped Higgins, dismissing the suit under the public interest defense while noting no criminal conviction occurred and Lehrmann maintained his innocence; Network 10 incurred legal costs exceeding $10 million. Lehrmann's appeal, heard in August 2025, intensified public debate over journalistic standards, with critics arguing the network prioritized sensationalism over verification amid mainstream media's alignment with Higgins' narrative, though the court affirmed the broadcast's role in prompting a police reinvestigation. The November 2023 cancellation of daytime Studio 10 after a decade on air provoked internal and public backlash when reports emerged that co-hosts and had been privately informed of the axing months earlier, while production staff learned only upon public announcement, leading to accusations of executive opacity and staff mistreatment. Network 10 executives faced criticism for a perceived " to employees announcing the closure, exacerbating issues amid broader cost-cutting; the decision was attributed to low ratings averaging under 200,000 viewers, but the handling fueled perceptions of poor internal communication.

Allegations of political bias and market failures

Network 10's news bulletins and panel show The Project have drawn allegations of left-leaning bias, with coverage perceived as favoring progressive politics and critiquing conservative figures disproportionately. Programs like The Project were described by critics as "preachy" and overly focused on identity politics, contributing to viewer fatigue. In 2020, media analyst Stephen Brook contended that the network's editorial stance had shifted leftward beyond even The Guardian, arguing this orientation defied commercial logic by narrowing its appeal in a polarized audience. Such criticisms intensified amid U.S. parent company Paramount Global's ties to , which faced scrutiny for perceived in political reporting, raising questions about Network 10's Australian output. The replacement for The Project, 10 News+, launched in June 2025 and was promptly labeled "" by commentators, achieving dismal ratings that underscored ongoing content-audience mismatches. These bias claims have intersected with accusations of market failures, where ideological programming allegedly accelerated audience and revenue declines. Network 10 entered voluntary administration in June 2017 after failing to refinance A$250 million in debt, with shares plummeting 83% that year due to weak markets, programming flops, and sluggish digital pivots. By October 2023, the network hit its lowest commercial audience share in OzTAM history at 21.2%, trailing rivals Seven (42.1%) and Nine (37%). Financial strain persisted, culminating in a A$300 million net loss for the 2024 fiscal year, including a full write-down of broadcast licenses to zero amid streaming and ad erosion. In March 2023, Network 10 rebuffed a report citing poor ratings as bolstering competitors, accusing the analysts of undue bias against the network. Detractors, including Brook, posited that leftward content shifts alienated mainstream viewers, compounding structural challenges like free-to-air audience fragmentation and failure to capture digital ad dollars effectively. The June 2025 axing of The Project after 16 years—following weeks of ratings declines—highlighted these intertwined issues, as the show transitioned to 10 News+ only to post metro audiences as low as 291,000 viewers in its debut week.

Branding and Identity

Logo and graphic evolution

Network 10's logo evolution reflects its consolidation from independent stations to a unified national brand, beginning with the adoption of channel 10 numerals in the early . Individual stations like introduced stylized "10" logos starting January 16, 1983, followed by others such as in June 1984. These early designs emphasized the channel number in bold, fonts, often with geometric elements to signify . A transitional phase occurred in 1988–1989, with updated variants across stations including NEW-10 and TVQ-10, featuring more dynamic shapes prior to national standardization. On July 23, 1989, the network launched the "10 TV " logo, marking an attempt at cohesive identity with a circular motif enclosing the numeral. This was short-lived, replaced on January 13, 1991, by the iconic lowercase "ten" within a blue circle, using Microgramma Light font, which became a enduring . The 1991 logo persisted with refinements: from October 1, 1999, a metallic, enhanced visual depth until December 16, 2007, when a sleeker, high-definition compatible version was introduced. Further tweaks on June 22, 2013, shifted colors from yellow accents to and white for a cooler palette, aligning with trends. On October 31, 2018, Network Ten underwent a major rebrand under new ownership by ViacomCBS (now Paramount), spelling the name as "Network 10" and refreshing the button with bolder, twisted elements to reinvigorate the amid market challenges. This design emphasized familiarity while introducing vibrant streaks and a "positively twisted" aesthetic. In June 2025, ahead of schedule revamps, Network 10 implemented a subtle refresh, phasing in a primary variant that unified linear , multichannels, , and streaming under simplified "10" branding—renaming channels like 10 Bold to 10 Drama and 10 Play to 10—while retaining core elements for consistency across platforms. The update, rolled out from June 30, aimed to streamline identity in a competitive streaming era.

Advertising slogans and campaigns

Network Ten's advertising slogans have evolved to reflect shifts in branding strategy, often emphasizing value, , and contemporary , with campaigns frequently adapting motifs from U.S. counterparts like . Early slogans targeted local audiences, such as "Entertaining and the Gold Coast!" in 1968 for TVQ-10 and "ALIVE 0" in 1972, coinciding with programming expansions. By the late , network-wide efforts included "Keep Your Eye on the 0!" from 1977 to 1978, promoting prime-time lineups across affiliates. These were typically aired in station idents and promos to build viewer loyalty amid competition from the ABC and . The and marked a period of unified national branding, with slogans like "The Network" introduced in 1991 during the relaunch as 10 TV Australia, highlighting blockbuster movies and series to differentiate from rivals' news-heavy focus. This era saw increased borrowing from international formats, including idents featuring revolving logos and upbeat jingles. A standout campaign was "Turn Me On," launched in February 1998 and running through August 1999, which positioned Ten as a vibrant alternative for younger demographics through provocative promos featuring shows like . The slogan appeared in customized idents, such as those with cast members from programs, and was revived in variations like "Turn on 10" for drama promotions in 2014.
PeriodSloganKey Campaign Notes
1979–1980Come Up, Come Up to TENTEN affiliate promo emphasizing local content.)
1981Star Station TenFocused on celebrity-driven programming.)
1982–1983You're on Channel TenBroad appeal to everyday viewing habits.)
February 1998 – August 1999Turn Me On TenEdgy, youth-oriented ads tying into satirical shows; featured in multiple idents.
1999–2000sWe're the TenEmphasized network pride and lineup post-rebrand.
Always OnMulti-million-dollar national campaign promoting 24/7 programming accessibility and announcements.
Later campaigns shifted toward digital integration, with "Always On" underscoring Ten's push into streaming via 10 play amid declining linear viewership, backed by extensive media buys across TV, outdoor, and online platforms. These efforts aimed to counter financial pressures by highlighting live events and on-demand content, though audience metrics showed mixed results in retaining ad revenue.

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