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Here Technologies (stylized and trade name as HERE and here) is a multinational group based in The Netherlands specialized in mapping technologies, location data, and related automotive services to individuals and companies. It is majority-owned by a consortium of German automotive companies (namely Audi, BMW, the Mercedes-Benz Group) and American semiconductor company Intel whilst other companies also own minority stakes. Its roots date back to U.S.-based Navteq in 1985, which was acquired by Finland-based Nokia in 2007.

Key Information

Here captures location content such as road networks, buildings, parks and traffic patterns. It then sells or licenses that mapping content, along with map related navigation and location services to other businesses such as Alpine Electronics, Garmin, BMW, Oracle Corporation and Amazon.com. This third-party licensing constitutes the core of the firm's business.[1] The company is also working on self-driving technology.[2]

In addition, Here provides platform services to computers and smartphones through the Here WeGo app (formerly Nokia/Ovi Maps).[3][4] As of 2013 it has maps of about 200 countries, offers voice guided navigation, provides live traffic information, and has indoor maps available for about 49,000 unique buildings in 45 countries.[5] Here provides location services through its Here applications, and also for GIS and government clients and other providers, such as Microsoft Bing (from 2012 through 2020), Meta Platforms, Yahoo! Maps, and the Samsung Gear S2 (and earlier models) mapping app.[6][7]

History

[edit]

Here has built its mapping and location business by acquiring location technology; the company is a combination of what was formerly Navteq and Nokia Maps.

[edit]
Main article: Navteq

Navteq was an American company founded in 1985 as Karlin & Collins, Inc., later known as Navigation Technologies Corporation and eventually as Navteq. At the time of its acquisition by Nokia, Navteq was the largest maker of automotive-grade map data used in car navigation equipment.[8][9][10][11]

In October 2007, Nokia acquired Navteq for $8.1 billion.[8] Nokia ran Navteq's business along with their own Nokia Maps (later known as Ovi Maps, then again as Nokia Maps from 2011). The two divisions remained as separate entities of Nokia Corporation until Navteq was amalgamated into the core Nokia operations in 2011 as part of their Location & Commerce unit.[12] The service was rebranded as HERE in 2012, bringing together mapping, location businesses, satellite navigation and other services under one brand.[13][14][15]

Nokia Maps

[edit]
See also: Here WeGo

Nokia Maps began in 2001 as Smart2Go, a generic 3D-map interface for access to tourist information on mobile terminals. It was developed by an EU consortium named TellMaris.[16] Nokia gained the rights to the software when it acquired Berlin-based route planning software company Gate 5 in August 2006, which then become the cornerstone for the company's mapping business.[17] It then made the Smart2Go application free to download[18][19][20][21][22] and it was rebranded to Nokia Maps.[23] Later it expanded the suite with additional location services. The service was rebranded as HERE in 2012, bringing together mapping, location businesses, satellite navigation and other services under one brand.[13][14][15]

Acquisitions and development under Nokia

[edit]

In 2008, Nokia picked up geosocial networking site Plazes and the following year it bought mobile applications developer Bit-Side, social location pioneer Plum, and social travel service Dopplr. In 2010, it acquired MetaCarta, a leading enterprise local search service used by security and military.

In April 2011, Nokia released a beta version of 3D maps that covered 20 cities in the world. By August 2011, the coverage had expanded to 23 cities, and in 2012, Nokia bought EarthMine, which specializes in street level 3D image capture.[24]

In May 2011, Ovi Maps was renamed to Nokia Maps when Nokia streamlined its services offering.[25]

In October 2011, Maps & Drive for Windows Phone 7 (Mango) was announced, which was available on Nokia Lumia phones (710, 800 and in 2012, the 900). However, major features such as off-line routing and text-to-speech navigation of street names, compared to the Symbian version, were absent.[26] These features were eventually brought over to the Windows Phone platform in 2012.

Rebranding to HERE

[edit]

On 13 November 2012, Nokia announced that it would rebrand its location offering as HERE to highlight its vision for the future of location-based services and its belief in the importance of mapping.[27][28][29]

In June 2014, Here announced that it had acquired Medio,[30] a Seattle-based start-up that specialized in predictive analytics.

In 2014, Windows Phone's low market share, as well as the end of Nokia's partnership with Microsoft, led to the company prioritizing Android and iOS development.[31]

Here launched the HERE beta app for Samsung Galaxy smartphones in August 2014.[32] Later in October the app became available on all Android devices running on 4.1 Jelly Bean or higher.[33]

The HERE app was re-launched for iOS 8 platform on 11 March 2015.[34]

German car makers' ownership

[edit]

On 3 August 2015, Here was sold to a consortium of German car makers Audi, BMW, and Mercedes. On 4 December 2015, the consortium completed the acquisition for €2.8 billion (US$2.9 billion).[35][36] As of December 2015 the company had 6,500 employees.[37]

In December 2016, Navinfo, Tencent and GIC Private Limited (the Singapore sovereign wealth fund) agreed to buy a 10% stake in Here.[38] But in September 2017, the offer of the three companies failed, as US authorities did not authorize the transaction.[39]

In January 2017, it was reported that Intel was taking a 15% stake in the firm.[36] In September 2017, HERE and Pioneer Corporation reached an agreement in which HERE would acquire approximately 3% of Pioneer's stock at a value of €17.3 million. In parallel, at the same cost, Pioneer would acquire less than 1% of Here.[40]

In January 2018, Continental and Bosch acquired a 5% stake in HERE.[41]

In December 2019, Mitsubishi Corporation and NTT of Japan acquired a 30% stake in HERE. Upon completion of the transaction, HERE had nine direct and indirect shareholders: Audi, Bosch, BMW Group, Continental, Intel Capital, Mitsubishi Corporation, Mercedes-Benz, NTT and Pioneer.[42]

In November 2017, Here announced it would acquire Advanced Telematic Systems for an undisclosed amount.[43]

In January 2018, Here announced it would acquire indoor mapping company Micello for an undisclosed amount.[44]

Current ownership

[edit]

The German consortium of Audi, BMW and Daimler initially held a 44% stake in the company.[45]

Automotive services

[edit]

HERE Auto

[edit]

The 2016 Jaguar Cars XF and XJ models incorporate HERE map technology drive guidance in their in-car infotainment systems. All of the features of the HERE suite are available to the driver, including maps, navigation, and social sharing using Glympse. Another feature of HERE Auto is the ability to plan the journey from the Android or iOS app before entering the car. Country and region maps are also able to be downloaded directly to the flash-based storage of the HERE Auto system itself, much like the ability to store offline maps on devices using the Android/iOS HERE apps.[46][47]

HERE MapCare

[edit]

HERE MapCare was first implemented with Volvo vehicles in 2009 and has since spread to at least 23 other manufacturers (such as Hyundai, Mazda and Mitsubishi) utilizing HERE maps data in their infotainment systems. HERE map data is updated for a period of around three years from the date of purchase of the vehicle and is performed at the time of service from the car dealer. There is also the option of updating maps data via USB memory stick or memory card.[48]

Here and other car manufacturers / mapping companies

[edit]

HERE maps data and technologies are also integrated into the technologies of other car companies:

  • Garmin has been using HERE for its mapping system since the days it was branded as Navteq. With its recent models of Garmin GPS navigation units, HERE has facilitated and used DAB to broadcast live traffic information for free to users. This is done through the power cable of the GPS unit acting as an antenna, and provides enough data with low latency, allowing data to be updated in very fast intervals and without having to resort to using SIM cards and paying for mobile data plans.[49]
  • MyFord Mobile from the Ford Motor Company has its location services powered by HERE mapping data, allowing users to find their parked cars remotely from the relevant iOS or Android app. Routes for driving are also able to be planned on the phone itself and sent to the car ready to be enacted. Charging station locations for electric vehicles already inherent in the HERE mapping database are also included in the calculation of routes to be driven.[50]
  • Mercedes-Benz adopted HERE HD Live Map in its technology Drive Pilot, an SAE International level 3 of levels of driving automation as announced in 2021.[51]
  • BMW adopted HERE HD Live Map in its technology Personal Pilot, an SAE International level 3 of levels of driving automation as announced in 2023.[52]

Here also has a presence at major motor trade shows around the globe. For example, at the Mondial de l'Automobile 2014 show in Paris, HERE had its maps in 50 of the 62 cars on show. HERE also attends other major trade shows such as CES in Las Vegas.[53]

New technologies

[edit]

Here also conducts work on various new technologies to improve traffic, mapping and the experience of driving. Listed below are recent prominent examples of these:

In August 2015, Here introduced a new traffic-jam warning system called Traffic Safety Warning. The system works in alerting the driver with a suitable time period to react to the fact that there is a traffic jam up ahead. Data is updated every minute and is yet another way in which data collected is used to the benefit and safety of drivers.[54]

In June 2015, Here published an interface specification named the Sensor Ingestion Interface Specification. This standard defines how sensor data gathered by vehicles on the road can be sent to the cloud to update maps on the fly. The premise of the technology is to allow for the collection of data to alert other cars on the road to traffic obstacles or accidents in the vicinity.[55] HERE has called for leading car manufacturers from across the world to promote its specification and call for a standardized data format, thereby leading to all consumers receiving the same traffic data reporting.[56]

Here also works in the field of automated vehicles, with the recent provision of its high-definition map data for manufacturers in testing their vehicles. The highly accurate mapped data of private test tracks provides these cars with a highly accurate navigation system to complement data collected from on-board sensors. Much like existing map data is collected for consumer driving, the same LiDAR technology is used to map these private test tracks along with the roads that are used for public testing.[57] HD Map data is also highly accurate, with accuracy to a level of 10 to 20 centimeters, and the collection of lane geometry is also part of the data collection task. Here makes approximately 2.7 million changes to its global map database every day.[58]

Also part of the field of autonomous vehicles and automated driving is the Live Roads technology. HERE is currently developing a technology that will be able to alert drivers of conditions such as weather to alert other drivers of possible hazards, or to avoid a particular area whilst driving. An example is the aggregation of data from windshield wipers and slipping tires to notify other drivers to avoid an ice-filled area. The company is also investigating Humanized Driving where data is collected on driving habits on roads, and provisioning this data to allow automated cars to follow how drivers behave (speed, traffic lights, etc.) when driving on certain roads.[59]

Here has also worked with SWARCO Group [de] (in German) in developing new technologies for intelligent speed guidance. Through the smart provision of traffic lights and management, traffic congestion and vehicle efficiency will be able to be improved.[60]

Consumer services

[edit]

HERE WeGo

[edit]
Main article: HERE WeGo

HERE WeGo, formerly Nokia Maps and HERE Maps, is a consumer mapping application that works on smartphones or through a web browser. It is currently available in 196 countries and its features include turn-by-turn walking navigation, offline availability, 3D landmarks and indoor Venue Maps for 100,000+ unique buildings in 87 countries. A favorites list shows the top 25 most popular places in the vicinity looking at positive reviews, search queries and other user data. The application is also integrated with an augmented reality technology called LiveSight that lets users hold up their phone to reveal information about the buildings including contact information, hours and reviews in their line of sight from the phone camera display.[61]

In November 2012, Here announced the decision to open up its location platform to all operating systems so that anyone with any kind of device could access it. With an open platform HERE broadens its reach and acquires more users, which in turn generates more data for its location cloud.[62][63] Here developed a Here Maps API for Android which is available to partners. Apps built with the Here Android API will be able to interact with extruded 3D buildings, search for specific buildings and preview their routes in detail.

In November 2012, Here created an HTML5-based web service for iOS. The free app provides iPhone users with maps in almost 200 countries as well as public transit, walking and driving directions. Voice guided navigation is available for walking directions. It also provides multiple map views including a satellite view, public transportation view and live traffic view. HERE Maps on iOS received lukewarm praise mostly because it was a web application and not a native one.[citation needed] HERE Maps for iOS got multiple bad reviews from the start stating it was "a mess", "a wreck", "unfinished", "buggy"[64] and "rushed out HTML5-powered turkey".[65] It was pulled from the App Store in December 2013, after having not been updated for 10 months.[66] The Here web site was offered as replacement, however, as of December 2014, Here noted that they plan to "officially launch HERE for iOS in early 2015."[67] Here was re-launched as a true app designed for iOS application on 11 March 2015.[68] Some of its retailing and commercial density maps are the result of its partnership with the for-profit, business mapping observatory EIXOS.[69]

HERE Map Creator

[edit]

HERE Map Creator is a service launched in November 2012 to allow users to update the HERE map. The service is available for more than 100 countries and in 47 languages. It can be accessed from their website mapcreator.here.com and dedicated HERE Map Creator Android and iPhone apps.[citation needed]

Users are able to add new roads (trails are included here), edit a road or remove it, add a new place, edit a place or remove it and finally add a house number, edit or remove it. In addition, users can edit road details such as speed limits, number of lanes, one- or two-way, type "open road", "tunnel" or "bridge", pavement type, etc. and also add local shops and businesses into various categories such as grocery store, clothing store, types of restaurants (including cuisine and name of food joint), and sports equipment store, among several other categories and subcategories, and give various details about them including photos, telephone numbers, addresses, hours and days of operations in a week, payment info in the shops (whether they accept cash, cards, discount coupons or not). Users can also report map changes. Tutorial videos and instructions to carry out the editing operations are available on their website.[citation needed]

Here XYZ

[edit]

Here launched in beta a cloud-based geospatial data management platform in 2018, aimed at providing consumers, in particular map developers, a storage and rendering platform for uploaded location datasets.[1] Here XYZ was noted as having similarities to Carto Builder from CartoDB.[1]

Former products

[edit]

Here on Windows

[edit]

Here makes its location-based assets, such as offline maps, available for the Microsoft Windows platform through a dedicated Windows SDK.[70]

Because the suite runs on Windows, users can save their favorite destinations as live tiles to their start screen and the app will calculate routes based on current location. The suite is integrated so that users can access individual functions going from one app to the next without going back to the home screen. Favorites are saved to the cloud so that they can be accessed on all of the different applications.

In February 2013, Nokia announced that HERE Maps, HERE Drive and HERE Transit would be available on all Windows devices at the Windows Store.[71]

Here Drive

[edit]
Icons of the Nokia Maps suite in 2012 (Nokia Drive, Nokia Maps, Nokia Transit)

The HERE Drive app provided navigation designed for in-car driving in 94 countries. Its features include visual and audio speed limit warnings, voice-guided turn-by-turn navigation with spoken street names (optional) in more than 60 countries in 50 different languages and offline availability. The user interface is designed for drivers, and map data includes 260 attributes such as turn restrictions, physical barriers and one-way streets. HERE Drive and HERE Drive+ have optional live traffic information where available, but both lack dynamic rerouting, which is restricted to everyday commuting in a few countries only and then does not come with voice guidance. HERE Drive is now integrated into the HERE WeGo app.[72]

Here Transit

[edit]

HERE Transit was a public transportation service covering more than 700 cities in 50 countries. It combined bus, train, ferry, tram and walking information in one application. It was released in 2012 as Nokia Transit or Nokia Transport for Nokia Lumia before being developed for other platforms.[73][74][75] HERE Transit shut as a standalone app and it integrated into HERE WeGo.[72]

Here City Lens

[edit]
Demonstrating HERE City Lens on a Nokia Lumia 920, with its PureView camera

HERE City Lens is augmented reality (AR) software that gives dynamic information, through the phone's camera display, about users' surroundings[76] such as shops, restaurants, and points of interest, shown as virtual signs overlaid on or above buildings. A commercial beta version was released in 2013.[77]

It also has free of charge turn-by-turn voice-guided navigation, HERE Drive 3.0 (earlier Nokia Drive), which can also be used without an Internet connection using preloaded maps.[78] It is also possible to de-clutter the surroundings: version 1.5 has a "Sightline" feature where users can narrow their view to just what is in the direct line of sight, making it easier to spot interesting places.

HERE City Lens is powered by Bing Maps, and Nokia introduced HERE Prime Place for listing.[79] The newest release has 3D icons and the ability to disable places which are not within the camera's line of sight.[80]

On 15 March 2016, HERE announced that it would discontinue support for its app for Windows 10 Mobile on 29 March 2016 due to its use of "a workaround that will no longer be effective after June 30, 2016", and that the existing Windows Phone 8 app would receive only critical updates after that date and no longer be actively developed.[81]

Enterprise services

[edit]

Utilization of HERE services

[edit]

HERE provides mapping data and assistance to many customers in the enterprise sector. One of these services powered by HERE mapping data and geocoding is the FC.FrameLogic fuel control system by FrameLogic, which uses fuel probes installed in the vehicle fuel tank to detect discrepancies and ultimately save from three to ten percent on their fuel expenditures.[82] Another company making use of Here data is MapMechanics, whose Truckstops VRS solution[buzzword] engages Here real-time traffic and historical data patterns to plan ahead and factor in events such as transit strikes, to in turn re-route drivers.[83] Sygic is another truck company that uses Here map data for its truck navigation software, depending on its accuracy and reliability.[84] Other pertinent examples of companies using Here for their services are Aramex,[85] TimoCom,[86] we-do-IT,[87] Amadeus,[88] Maps4News[89] and Baidu.[90]

HERE Traffic Analytics

[edit]

In July 2015, HERE launched HERE Traffic Analytics, which helps companies to plan for the effects of traffic on projects such as road construction. With the giant silo of data available, HERE has made current and retrospective data available for business customers to be constructed, tailored and extracted to the customers' requirements. Giving such granular control over the data allows for customers to use this data for the purposes they require, and the amount of detail and control needed for projects.[91]

HERE Mobile SDK and HERE Data Lens

[edit]

The HERE Mobile SDK was launched in February 2014, and in the time since has expanded to add more functionality for developers. There are many customers using HERE mapping data as the backbone for their mobile apps, and the SDK provides access to information such as average road speeds, traffic build-up, and maximum loads that can be transported on a particular road.[92] There have been even more features and access added in each iteration of the SDK, with the latest 3.0 version launching in mid-2015. In the Here Mobile SDK Starter Edition 3.0, there are native Android and iOS APIs for raster tile map display, online points of interest search, geocoding/reverse geocoding and online pedestrian/car route calculation. Here Mobile SDK Premium Edition 3.0 extends the functionality to include vector maps, turn-by-turn guidance, truck routing, 3D venue maps and augmented reality. Offline Enterprise Maps (for truck attributes and congestion zones) and LiveSight pedestrian guidance are also provided in this latest version of the SDK.[93] HERE Data Lens is another service launched by HERE whereby customers can visualise their usage of data on a map in a visual form. This pictorial representation provides for extended analysis of datasets and how they are being used.[94]

Content delivery

[edit]
Coverage of street-level views in HERE Maps in 2015. Partial coverage (blue) and "full or partial coverage planned" (orange).

HERE draws on more than 80,000 data sources including a vehicle fleet, which collects data through panoramic cameras, position sensors and laser technology for 3D footprints. The cars have an array of cameras, which capture 360-degree street views, and lidar sensors, which capture 1.3 billion data points every minute. Another bank of high-resolution cameras capture signs such as speed limits and street names.[95] In November 2012, Nokia acquired Berkeley-based company Earthmine to further bolster its 3D street-level imagery processing capabilities.[96] In addition, HERE relies on local source data and input from map users to generate constant daily map updates, such as real-time traffic, turn by turn directions, public transportation routes and information about local business and attractions.

By 2013, four out of five cars globally with fully integrated in-dash navigation systems used HERE data. HERE supplies map content for Alpine, BMW, Mercedes, Garmin, Hyundai, Pioneer, Volkswagen and Toyota, among other car companies and enterprises.[97]

HERE also provides mapping data for popular apps to find and order taxis. These apps include Easy Taxi, MetroView and Grab Taxi, among others.[98]

Platform partnerships

[edit]

HERE licenses its location platform to other major companies, including Amazon, Bing, Yahoo!, Flickr, SAP and Oracle. Each partner uses the HERE location platform, which is available to any business or screen, to optimise experiences for its own users depending on the particular context. Amazon, for example, uses the HERE platform for maps and geocoding, in Amazon Maps. In 2012, the platform computed 11 billion traffic probes a month, 80 million geocoding requests daily, 24 million route requests a day and more than 1 billion search queries in a year.[99]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Here Technologies

View on Grokipedia
from Grokipedia

HERE Technologies is a privately held multinational company specializing in location intelligence, digital mapping, and related software platforms, primarily serving the automotive, , and mobility sectors.
Founded in 1985 as by Barry Karlin and Collins in the United States, the company pioneered digital navigation maps and was acquired by in 2008 for $8.1 billion before being rebranded as HERE in 2012.
In 2015, Nokia sold a majority stake to a including , , and Daimler (now ), along with investors such as , , and NTT, establishing its current ownership structure focused on advancing automotive-grade mapping for autonomous driving and advanced driver assistance systems.
Headquartered in , , HERE operates in over 50 countries with more than 6,400 employees and powers navigation in over 222 million vehicles worldwide, holding top rankings in independent location platform evaluations and accumulating over 5,900 patents in location technology.

History

Origins as Navteq (1985–2007)

Navigation Technologies Corporation, originally founded as Karlin & Collins, Inc. in August 1985 in , by Barry Karlin and Galen Collins, focused on developing digital mapping data for vehicle navigation systems. The initial funding included $500,000 in seed capital from T. Russell Shields and an additional $2.5 million from Prudential Bache, enabling early efforts to map the using field researchers equipped with vehicles for measurements, as GPS technology was not yet widely available. In September 1987, the company renamed itself Navigation Technologies Corporation and introduced printed driving guides as an early product innovation. By 1989, Netherlands-based Philips Electronics acquired a majority stake, investing approximately $600 million over the subsequent decade to support expansion and technological refinement. During the 1990s, the company shifted its business model from hardware products, such as DriverGuide information kiosks, to licensing proprietary digital map databases, while pioneering the first in-vehicle navigation systems and integrating GPS data by 1999 for enhanced positional accuracy. In 1996, Navigation Technologies relocated its headquarters to the Chicago area and secured its first patent for online route guidance, facilitating turn-by-turn navigation capabilities. Under CEO Judson C. Green, appointed in May 2000, the company achieved its first operating profit of $8.2 million in 2002, followed by rapid revenue growth to $272.6 million in , bolstered by a $165.5 million benefit contributing to a net profit of $235.8 million that year. By , its map database covered 8.7 million miles of roadways across 40 countries on , including dynamic features incorporating real-time , and served automotive, portable device, and enterprise customers. In February 2004, the company rebranded as Corporation, and in August of that year, it went public on the , raising $880 million to fuel further database expansion and innovation. By late 2007, had established itself as a dominant provider of digital location content, with operations in 30 countries prior to its acquisition announcement by .

Integration with Nokia and Expansion (2008–2012)

In July 2008, completed its acquisition of , a Chicago-based provider of digital mapping and data, for approximately $8.1 billion, following an announcement in 2007. This move integrated 's comprehensive map database—covering over 100 countries at the time—directly into 's ecosystem, enabling enhanced location-based services across its mobile devices and reducing reliance on third-party providers. Post-acquisition, began assimilating 's operations, with its data powering updates to Nokia Maps, including high-resolution aerial imagery and 3D landmarks for 216 cities by late 2008. A major expansion milestone occurred in January 2010, when Nokia released an enhanced version of Ovi Maps offering free for pedestrians and drivers on all GPS-enabled smartphones, eliminating prior annual subscription fees and making premium features like traffic information accessible without cost. This initiative, available immediately on models such as the N97, drove rapid adoption, with over 1.4 million downloads within weeks and an average of one download per second. By providing offline capabilities and voice-guided directions, Ovi Maps strengthened Nokia's competitive position in mobile navigation against emerging rivals like , while leveraging Navteq's data for improved accuracy and coverage in urban and rural areas. In May 2011, Ovi Maps was rebranded as Nokia Maps to align with 's evolving services portfolio. Expansion accelerated in November 2012 with the launch of "Here," a unified cloud-based mapping platform that extended 's services beyond devices to web, , and Android ecosystems, featuring computational mapping for dynamic routing, offline access, and developer SDKs for integration. To bolster 3D capabilities, acquired Earthmine, enhancing street-level imagery and positioning Here for automotive and enterprise applications. These developments marked a shift toward platform-agnostic expansion, with Here emphasizing real-time data processing and partnerships, such as with for browser-based mapping.

Acquisitions, Development, and Pre-Spin-Off Innovations (2013–2015)

In May 2014, 's HERE division acquired Desti, a Menlo Park-based startup spun out from , to incorporate and for personalized trip planning into its mapping services. The deal, announced on May 30, aimed to enable more intuitive search and recommendation features within HERE, though Desti's standalone app was discontinued post-acquisition. On June 12, 2014, HERE announced its intent to acquire Seattle-based Medio Systems, a mobile analytics firm specializing in predictive technologies, with the transaction completing on July 2. This move strengthened HERE's capabilities in contextual mapmaking and user personalization by integrating Medio's data-driven insights for location-based services. HERE also pursued key partnerships to advance automotive applications. On September 10, 2013, at the Motor Show, HERE collaborated with on developing "smart maps" that fused high-precision location data with cloud-based real-time information to support connected vehicles and eventual autonomous driving. This initiative emphasized centimeter-level accuracy for features like around roadworks or hazards. Development of high-definition (HD) mapping accelerated during this timeframe, building on prior assets like the 2012 Earthmine acquisition for 3D data capture. By April 2014, HERE utilized LiDAR-equipped vehicles and to generate HD 3D maps with enhanced detail for navigation and in advanced driver assistance systems. In July 2015, HERE released HD map data for testing highly automated vehicles on public roads in regions including , , , and , incorporating lane-level precision and live updates via probe data from fleet vehicles. Consumer-facing innovations included expanded app accessibility. On December 10, 2014, HERE Maps launched globally on Android through , providing free offline maps, turn-by-turn voice guidance, and public transit integration for non-Windows Phone users. An iOS version followed on March 11, 2015, restoring availability after a prior hiatus due to incompatibilities and offering similar offline functionality to compete with rivals like . These updates reflected HERE's strategy to grow its platform's cross-device ecosystem while prioritizing automotive-grade reliability.

Spin-Off, Rebranding, and Initial Automaker Ownership (2015–2019)

In April 2015, Nokia Corporation initiated a strategic review of its HERE mapping and location services business, considering options including potential divestment to refocus on telecommunications infrastructure amid its merger with Alcatel-Lucent. On August 3, 2015, Nokia announced an agreement to sell HERE to a consortium of German automakers—AUDI AG, BMW Group, and Daimler AG—for an enterprise value of approximately €2.8 billion (about $3.1 billion), with the buyers citing the need to secure independent, high-quality mapping data for advancing autonomous driving technologies and avoiding reliance on U.S. tech giants like Google and Apple. The deal required antitrust approvals and was positioned to maintain HERE's operational independence while enabling the automakers to influence development toward automotive applications, including high-definition maps essential for vehicle localization and sensor fusion in self-driving systems. The transaction closed on December 4, 2015, transferring full ownership of HERE to the , with each automaker holding an equal one-third indirect stake through a holding structure that preserved the company's neutrality as a supplier to multiple industry players. Post-acquisition, HERE formalized its identity as HERE Technologies, emphasizing its evolution from Nokia's consumer-focused mapping arm into a B2B platform prioritizing enterprise-grade location intelligence for mobility sectors, though the core "HERE" brand—introduced by Nokia in 2012—remained intact to leverage established recognition. This reorientation aligned with the automakers' strategy to accelerate innovations like real-time traffic data and vectorized HD maps, which HERE had begun prototyping pre-sale but now directed toward Level 3+ autonomy requirements. From to , under this initial automaker-led ownership, HERE Technologies expanded its focus on open platforms to attract additional strategic investors while retaining the consortium's , enabling collaborations on sensor-agnostic mapping updates and live services critical for connected . The structure emphasized separation between the owners' roles as investors, customers, and competitors, fostering HERE's role as an neutral data provider; for instance, by 2017, it had integrated probe from millions of to enhance accuracy, supporting early deployments in production models from and Daimler. This period marked a shift from Nokia-era consumer apps toward proprietary automotive ecosystems, with revenue from licensing growing amid rising demand for precise geospatial amid regulatory pushes for safer autonomous systems in and beyond.

Ownership Consolidation and Strategic Shifts (2020–2023)

HERE Technologies maintained a stable ownership structure from 2020 to 2023, with majority control held by the consortium of German automakers—Audi AG, BMW Group, and Mercedes-Benz Group—alongside minority stakes from Intel Corporation (15%), Mitsubishi Corporation and NTT (30% combined through a holding company), Bosch, Continental AG (each around 5%), and others including Pioneer Corporation. This configuration, established prior to the period, underscored consolidation around automotive interests without further dilution or major divestitures, enabling focused investment in location technologies amid industry shifts toward electrification and autonomy. Strategic adjustments emphasized operational resilience and technological advancement. In July 2020, HERE introduced a new pricing framework for its services, shifting to metrics like monthly active users for location mapping and asset-based billing for , alongside geographic coverage for content and , to align costs with customer usage patterns. transitioned in 2023 to accelerate growth. On April 24, 2023, CEO Edzard Overbeek resigned after seven years, prompting the to appoint Denise Doyle and Adeel Manzoor as interim co-CEOs effective May 1, 2023. In November 2023, Mike Nefkens, with prior executive roles at and , assumed the CEO position to drive expansion in AI-powered mapping and mobility solutions. Financial maneuvers supported these initiatives, including a $288.6 million secured on August 2, 2023, to bolster platform development and market positioning. Concurrently, HERE forged a key partnership with starting in 2022, emphasizing cloud-based AI mapping and software-defined tools, signaling a pivot toward scalable, integrated location intelligence beyond traditional automotive navigation.

Recent Milestones and Technological Advancements (2024–2025)

In 2024, HERE Technologies achieved top rankings in independent industry evaluations, including the number one position in Omdia's Location Platform Index with a score of 8.14, reflecting improvements in unified live mapping and AI integration for software-defined vehicles. The company also secured the leading spot in Counterpoint Research's Location Platform Effectiveness Index among 27 providers, excelling in platform capabilities, , and business performance. Additionally, HERE earned triple category awards in the 2024 Just Auto Excellence Awards for advancements in mapping and supporting and . Entering 2025, HERE marked its 40th anniversary as a pioneer in location , evolving from street mapping to ecosystems powering autonomous and connected vehicles. At CES 2025 in January, the company announced a decade-long, $1 billion partnership with (AWS), completed in November 2024, to leverage AWS cloud infrastructure, AI, and generative models for next-generation mapping services in automated, connected, and electric vehicles. Key unveilings included SceneXtract, an AI-powered tool integrating HERE's HD Live Map data with AWS and generative AI to recreate real-world scenes in OpenDrive format for ADAS and automated simulations, reducing manual effort and development costs. Other CES highlights featured extensions of AI-powered mapping partnerships with for lane-level data in advanced driver assistance systems and integration of the HERE SDK into Mobility's AFEELA vehicles for customized digital cockpits. HERE also introduced an AI Assistant for generative, real-time personalized travel guidance and emphasized live, evolving maps for autonomous and logistics applications. Throughout 2025, HERE expanded automotive collaborations, including a agreement with Lotus for highway solutions homologated for , enabling precise routing in upcoming Lotus vehicles and offerings to other manufacturers. In , NIO's firefly sub-brand, launched in December 2024, selected HERE technologies to power and smart connected features in its compact s. The company debuted software-defined vehicle solutions tailored for Chinese automakers at in , featuring turnkey and cloud-based updates. In June, HERE released its 2024 Sustainability Report, detailing progress in aiding customer decarbonization, electrification, and efficient transportation planning over five years of ESG initiatives. Later reports, such as the HERE-SBD EV Index, highlighted gaps in charging deployment. These developments underscored HERE's focus on AI-driven, dynamic mapping as foundational for real-time responsiveness in mobility.

Ownership and Governance

Primary Ownership by German Automakers

In December 2015, Here Technologies was acquired from Corporation by a comprising AG, Group, and Daimler AG (subsequently rebranded as AG in ) for €2.8 billion, establishing their primary ownership through indirect holdings via a joint entity. Each automaker initially committed roughly equal shares, totaling 100% control, to consolidate access to high-precision mapping data vital for advanced driver-assistance systems (ADAS) and autonomous vehicle development, thereby reducing reliance on external providers. This structure reflected a among competitors, prioritizing collaborative from their vehicle fleets—encompassing millions of kilometers driven annually—to enhance accuracy and real-time updates over fragmented or alternatives. The German automakers' dominance ensured board-level oversight aligned with automotive priorities, such as for localization and predictive routing for software-defined vehicles. To attract technology partners without ceding control, minority stakes were divested starting in 2017: Intel Corporation acquired 15% for an undisclosed sum, focusing on integrating semiconductor expertise for in maps. In 2018, Robert Bosch GmbH and each purchased 5% from the consortium's shares, bringing specialized sensor and mobility tech to the table while preserving the German trio's majority position of approximately 75%. These transactions, sourced directly from the automakers' allocations, maintained the consortium's veto power on key decisions, as evidenced by ongoing integrations in models like BMW's iDrive and Mercedes' MBUX systems. As of 2025, no material changes to this ownership framework have been reported, with the German automakers continuing to steer Here toward automotive-centric innovations amid rising demand for Level 3+ , where their fleet data contributes over 120 trillion kilometers of probed insights annually. This enduring control underscores a causal emphasis on , Europe-based mapping against global competitors, substantiated by the absence of external bids or restructurings in public disclosures.

Minority Stakes and Strategic Investors

In addition to the primary ownership held by , , and , Here Technologies features minority stakes from strategic investors in the technology and automotive supplier sectors, which have facilitated collaborations on mapping data, sensor integration, and mobility solutions. These stakes were acquired primarily between 2017 and 2020, diversifying the equity base while aligning with the company's emphasis on high-definition (HD) maps and location intelligence for autonomous driving. Intel Corporation secured a 15% ownership stake on January 3, 2017, through a direct investment from the founding automakers, enabling joint development of AI-enhanced mapping and processing for advanced driver-assistance systems (ADAS) and Level 4/5 autonomy. This partnership leverages Intel's semiconductor and expertise to improve and simulation tools. Robert Bosch GmbH and each obtained a 5% indirect stake in January 2018, purchased from shares held by the German automakers, to accelerate integration of HD maps with and software-defined vehicles. Bosch's involvement supports advancements in radar-lidar fusion and , while Continental focuses on tire-road interaction modeling and fleet , both contributing to safer automated navigation without . Mitsubishi Corporation and Nippon Telegraph and Telephone Corporation (NTT) jointly acquired a 30% stake in December 2019 via the COCO Tech Holding B.V., with completion in June 2020 following regulatory approvals; this infusion expanded shareholder representation from , promoting co-investments in 5G-enabled location services and urban mobility platforms tailored for dense markets like . The deal included commitments for technology sharing, enhancing Here's global data and edge AI capabilities. These minority investments, totaling 55% of equity, underscore strategic alignments that prioritize empirical data accuracy and over silos, with no major stake adjustments reported through 2025. Governance provisions ensure automaker oversight on core mapping standards, mitigating risks from investor-specific agendas.

Governance Structure and Decision-Making

HERE Technologies operates under a two-tier structure common in European corporations, consisting of a that provides strategic oversight and an Executive Management Team responsible for day-to-day operations. The appoints, supervises, and advises the Executive Management Team, approving major strategic decisions, financial plans, and significant transactions to align with shareholder interests. This structure reflects the influence of its primary shareholders, including German automakers , , and , whose representatives hold seats on the , ensuring decisions prioritize automotive applications like advanced driver-assistance systems (ADAS) and autonomous driving. The , as of October 2025, comprises nine members, including shareholder nominees and independents: Pekka Ala-Pietilä (independent Chairman since 2021), Dr. Rainer Feurer ( Group), Axel Dewitz (Audi Group), Alexander Nediger (), Adine Grate (independent, Chair), Sanjay Brahmawar (independent), Robert Siegel (independent), Yasutaka Tadakoshi, and Tetsuya Shiozaki (appointed March 2025, representing strategic partners). The board meets regularly to review performance, risk management, and compliance, with committees handling audits, nominations, and remuneration to mitigate conflicts arising from concentrated ownership. The Executive Management Team, led by Chief Executive Officer Mike Nefkens (appointed November 2023), executes the approved strategy and manages operations across product development, finance, and technology. Key members include Denise Doyle (EVP, ), Adeel Manzoor (EVP, Chief Operating & Financial Officer, overseeing ), Damandeep Kochhar (EVP, Chief Platform & Technology Officer), Werner Buskermolen (EVP, ), David Kenzer (SVP, Chief Legal & Compliance Officer), and Jason Jameson (EVP, ). at this level emphasizes agile responses to market demands, such as location data innovations, but remains subject to Supervisory Board veto on high-stakes matters like acquisitions or partnerships, as seen in the 2017 investment requiring shareholder consensus. This governance model balances operational efficiency with accountability to automaker owners, who collectively hold majority stakes and drive priorities toward vehicle-centric technologies, though independent members provide checks against over-alignment with any single shareholder's agenda.

Core Technologies and Innovations

Mapping Data Acquisition and UniMap Platform

HERE Technologies acquires mapping data primarily through a global fleet of hundreds of specialized mapping vehicles equipped with panoramic cameras, sensors, and positioning systems, which capture detailed , landmarks, and environmental features. This proprietary collection effort generates fresh location data continuously, supplemented by probe data from connected vehicles across multiple manufacturers, aggregating approximately 500 million kilometers of sensor and positional information every hour. Additional sources include crowdsourced contributions via the Map Creator platform, where users propose and validate changes such as new or points of interest, and from thousands of external feeds like aerial , data, and partnerships for high-definition elements. These methods ensure comprehensive coverage, with validation processes cross-referencing multiple inputs to maintain accuracy before integration. The UniMap platform, introduced by HERE on January 4, 2023, at CES, represents a unified, for automating map production and updates from these data streams. It processes diverse inputs—including vehicle camera feeds, scans, overhead imagery, and IoT sensors—using models to extract and semantically align features like road signs, speed limits, and into a single Object Model that supports standard-definition (SD), high-definition (HD), and advanced driver-assistance systems (ADAS) layers. This automation enables rapid and validation, reducing map update cycles from months to as little as 24 hours for continental-scale refreshes, while allowing customers to generate customized private tailored to specific needs such as autonomous driving or . UniMap's core innovation lies in its and , initially rolled out to select enterprise customers in 2023 with general availability by 2024, emphasizing real-time reflection of physical changes without manual intervention for most updates. By unifying data processing in a cloud-based environment, it minimizes redundancy and enhances freshness, supporting applications in software-defined vehicles where maps must evolve dynamically with sensor-derived insights from fleet probes and crowdsourced validations. This approach prioritizes empirical detection over traditional , leveraging the volume of probe data to achieve higher temporal accuracy than periodic manual collections.

High-Definition (HD) Mapping and Live Data Services

HERE Technologies' HD Live Map service delivers high-precision mapping data essential for advanced driver-assistance systems (ADAS) and highly automated driving (HAD), featuring centimeter-level accuracy derived from detailed geometry, lane configurations, and environmental attributes. The maps include layered information on lane extent, connectivity, travel direction, access restrictions, and traffic signs, enabling to localize precisely and anticipate road conditions. This granularity supports functions like hands-free driving and routing, as integrated in such as the launched in 2022. Complementing the static HD map layers, HERE's live data services provide real-time updates through a cloud-based platform, incorporating probe data from connected vehicles to detect and propagate changes like roadwork or signage alterations. Map data is organized into rectangular tiles for efficient, incremental delivery and updates, ensuring freshness across global coverage. The Self-Healing HD Map feature employs a Quality Index to assign confidence scores to map elements, allowing systems to validate and correct discrepancies autonomously based on vehicle sensor inputs. These services integrate with and AI tools, enhancing localization accuracy to within centimeters and supporting verification of onboard systems against ground-truth data. Partnerships, such as with since 2017 for cloud-to-car AI updates and Group extended in 2025 for AI-powered enhancements, underscore their role in scaling for software-defined vehicles. In 2025, collaborations with AWS for a $1 billion, 10-year infrastructure deal further enable AI-driven, live-streaming map services to accelerate ADAS deployment.

AI-Driven Tools and Sensor Fusion Capabilities

HERE Technologies employs to enhance , integrating data from diverse sources such as vehicle cameras, , , and inertial measurement units with its high-definition maps to enable precise and in advanced driver-assistance systems (ADAS) and autonomous vehicles. This approach leverages algorithms to detect anomalies, predict environmental changes, and automate map updates, reducing reliance on manual interventions and improving real-time decision-making. In Research's 2024 Location Platforms Effectiveness Index, HERE received perfect scores for its AI-powered maps and capabilities, underscoring its innovations in processing sensor data for software-defined vehicle architectures. A foundational element of HERE's sensor fusion involves combining probe vehicle with onboard sensors to create dynamic, layered representations of roadways, where AI models fuse inputs for lane-level accuracy and hazard anticipation. The UniMap platform supports this by enabling on-demand, real-time map generation that incorporates fused sensor feeds, allowing automakers to deploy customized maps updated via AI-driven pipelines processing billions of daily points from global fleets. In a 2025 collaboration with AWS, HERE's AI and models automate the ingestion and enhancement of IoT sensor , accelerating mapmaking for applications like predictive routing in electric and autonomous vehicles. Specific tools exemplify these capabilities: the 2019 HERE Live Sense SDK applies AI to analyze imagery, transforming consumer devices or vehicles into auxiliary s that detect obstacles and traffic events, which can then fuse with primary automotive suites for comprehensive environmental awareness. Similarly, the 2019 integration of GiPStech's inertial engine into HERE Positioning fuses gyroscope, , and GNSS data to achieve sub-meter indoor and urban positioning accuracy, critical for seamless transitions in automated driving scenarios. Through its July 2021 partnership with Nexyad, HERE advances cognitive AI for by aggregating real-time vehicle data—including raw sensor streams and contextual map layers—to interpret driving behaviors and issue safety alerts, moving beyond deterministic rules to that enhances ADAS reliability in complex environments. These tools collectively enable robust fusion architectures that mitigate individual sensor limitations, such as occlusion or interference, by cross-validating data against HERE's verified map priors, thereby supporting higher levels of vehicle autonomy as validated in deployments with partners like .

Automotive Solutions

HERE Automotive Platform and MapCare

The HERE Automotive Platform integrates location data, mapping, and software services tailored for original equipment manufacturers (OEMs) to embed , advanced driver assistance systems (ADAS), and higher automation driving (HAD) capabilities into vehicles. It utilizes HERE's cloud-based location platform to provide high-precision maps, real-time dynamic content such as traffic hazards and speed limits, and APIs/SDKs for seamless vehicle integration, supporting features like lane-keeping assistance and (ISA). This platform powers systems in over 222 million vehicles across more than 70 OEM brands, with map data accurate to within 20 centimeters in key attributes. Central to the platform's maintenance is MapCare, a service delivering complimentary map updates for non-connected embedded navigation systems. Launched in 2009 with in , MapCare addresses the rapid obsolescence of static maps by providing updates that incorporate new roads, points of interest, addresses, and signage changes detected through HERE's continuous global scanning. Updates occur via dealership installations during routine services—typically annually or semi-annually—or through do-it-yourself methods using USB drives or memory cards downloadable from OEM-specific websites, with eligibility varying by vehicle model, year, and region. By 2015, MapCare had been adopted by 23 automakers, including , , Tesla, and , covering models such as the Volkswagen Golf 7 and ; this ensures navigational accuracy persists over the typical vehicle ownership period of three or more years, aligning with driver expectations where 74% prioritize current maps according to a 2013 HERE survey. The service complements the Automotive Platform's dynamic elements, such as HD Live Map tiles that self-update via crowdsourced vehicle data and infrastructure inputs, reducing reliance on periodic over-the-air or manual interventions for critical safety features.

Integration with OEMs and ADAS/AD Systems

Here Technologies supplies its location platform, including high-definition (HD) maps and real-time data feeds, to original equipment manufacturers (OEMs) for embedding into advanced driver assistance systems (ADAS) and autonomous driving (AD) stacks, enabling features such as lane-level positioning, predictive speed assistance, and operational design domain (ODD) management. More than 53 million vehicles worldwide incorporate HERE maps specifically for ADAS and AD functions, with the company's technology supporting SAE Level 3 automated driving in production s through modular map content that integrates with and AI-driven decision-making. This integration often occurs via the HERE Automotive platform, which streams crowdsourced probe data and HD Live Map layers to vehicle ECUs, allowing OEMs to update maps over-the-air (OTA) and comply with regulations like (ISA). Major OEM integrations stem from HERE's ownership structure, with AG, Group, and Group AG holding majority stakes since their 2015 acquisition of the company from , fostering direct data-sharing pipelines from vehicle fleets to refine map accuracy. For example, extended its partnership with HERE in January 2025 to deploy an AI-powered unified mapping system, enhancing ADAS safety features and ISA compliance across its lineup. Similarly, aggregated sensor data from , , and vehicles has powered HERE's Real-Time Traffic service since 2017, contributing to dynamic AD path planning by processing live inputs on road conditions and hazards. Beyond core shareholders, HERE collaborates with other OEMs to tailor ADAS/AD solutions; in July 2025, it partnered with Firefly for European navigation and ADAS enhancements, integrating HD maps to support Level 2+ features like and lane-keeping. In , a July 2025 alliance with Genesys International combines HERE's global platform with localized ADAS mapping to mitigate via precise geospatial alerts. Tools like HERE Automated Driving Zones further enable OEMs to geofence safe activation areas for AD, using vectorized HD data to delineate conditions for hands-free operation. These integrations prioritize causal accuracy in localization, with probe data from over 222 million connected vehicles overall informing updates, though OEM-specific validation ensures reliability against sensor drift or environmental variances.

Software-Defined Vehicle and Simulation Technologies

HERE Technologies supports software-defined vehicles (SDVs) through its location platform, which enables software to control critical functions such as , advanced driver-assistance systems (ADAS), and over-the-air (OTA) updates, integrating vehicles into digital ecosystems for adaptive performance. The company's unified map architecture simplifies SDV integration by providing a single, scalable data source that supports (EV) routing, operational design domain (ODD) management, and immersive driver experiences, reducing the need for multiple licenses and accelerating development. AI-driven features, including live maps and , deliver real-time context for ADAS, enhancing responses to diverse road conditions and enabling continuous improvements via OTA updates. Key offerings include the HERE Navigation SDK, customized for SDVs to allow automakers to create branded, privacy-protected in-vehicle experiences with flexible integration of location data. In collaboration with (AWS), HERE introduced the SDV Accelerator on September 9, 2025, a cloud-based tool that virtualizes automotive software development, streamlining testing and deployment for connected, electrified, and automated systems. These solutions are deployed by major original equipment manufacturers (OEMs) such as , , Lotus, and , prioritizing precision location intelligence to evolve vehicle capabilities post-production. For simulation technologies, HERE's SceneXtract, unveiled with AWS on January 6, 2025, recreates real-world driving environments for ADAS and automated driving (AD) validation by leveraging HERE HD Live Map data alongside AWS generative AI and . The tool searches, locates, and exports specific scenes in OpenDrive format, integrating precise, frequently updated map layers with scalable AWS services like Amazon for efficient scenario generation. This reduces simulation development time and costs while improving accuracy for testing SAE Level 2+ systems, with initial pre-packaged scenes focusing on U.S. and German highways and complex intersections planned for 2025 rollout. By combining high-definition mapping with AI, SceneXtract addresses the need for realistic, data-driven simulations essential to SDV safety and reliability.

Consumer and Mobile Services

HERE WeGo Navigation App

HERE WeGo is a free mobile navigation application developed by HERE Technologies, offering turn-by-turn guidance for automotive, , , and public transit routes across global coverage areas. Launched initially as HERE Maps following HERE's acquisition of Nokia's mapping assets in , the app underwent a significant to HERE WeGo on July 27, 2016, to better highlight its emphasis on seamless, multi-modal experiences. The platform supports offline map downloads for over 100 countries, enabling route planning and navigation without connectivity, which distinguishes it from data-dependent competitors. Core features include real-time traffic updates, parking availability indicators, and integration with bike- and car-sharing services such as Lime and , allowing users to incorporate shared mobility into routes. The app provides voice-guided navigation with lane assistance and speed limit alerts, and it extends compatibility to in-vehicle systems via and for hands-free operation. Public transport options draw from integrated transit data, offering schedules, disruptions, and multi-leg itineraries combining buses, trains, and ferries. In January 2025, HERE introduced an AI-powered Intelligent Guidance Assistant within the app, enabling natural language queries for personalized route suggestions, such as "find a scenic drive avoiding tolls," leveraging HERE's location data for context-aware responses. Recent enhancements have focused on usability and specialization; for instance, the February 2025 release of HERE WeGo Pro added truck-specific routing with restrictions for vehicle dimensions, hazardous materials, and weight limits, aimed at commercial drivers. App updates in 2024 and 2025 refined the user interface for clearer visualizations, including weather overlays and improved search for points of interest like EV charging stations. User reception, as reflected in app store ratings, averages 3.3 stars on Google Play from over 500,000 reviews and 3.7 on the Apple App Store, with praise for data privacy—requiring no account for basic use—and reliable offline performance, though some critiques note less precise real-time traffic predictions due to a smaller crowdsourced data pool compared to dominant apps like Google Maps. Independent tests have highlighted competitive estimated time of arrival accuracy in urban settings, attributing this to HERE's proprietary traffic modeling over pure user reports.

Mapping Tools for Users and Creators

HERE Map Creator is a tool provided by HERE Technologies that allows individual users to edit and contribute to the company's global mapping database. Launched as a mobile application for Android and platforms, it empowers contributors to add or update details such as roads, pedestrian paths, points of interest, addresses, and routing attributes based on local knowledge. The app operates as an extension of HERE's map ecosystem, where submissions undergo validation by HERE's teams to ensure accuracy before integration into production maps used in navigation services like . This user-driven approach supplements HERE's primary from fleet vehicles and partnerships, targeting gaps in coverage or real-time changes not captured by automated methods. As of 2023, it supports functionalities including searching for locations, viewing and street-level , and submitting geometry corrections for features like cycle paths and trails. For creators and enthusiasts, HERE Map Creator facilitates community involvement without requiring developer credentials, differing from enterprise APIs by focusing on on-the-go, low-barrier contributions. Users can track their edits' status via the app and contribute to improving quality in underrepresented areas, such as rural routes or newly developed urban zones. HERE reports that such crowdsourced inputs have enhanced map freshness, though the tool's impact is secondary to proprietary data layers, with all changes subject to rigorous quality checks to prevent inaccuracies.

Discontinued and Legacy Consumer Products

HERE Technologies inherited a suite of consumer mapping and applications from its origins in Nokia's mapping division, many of which were discontinued or relegated to legacy status as the company pivoted toward automotive and enterprise solutions following its 2015 sale to a German automotive consortium. These products, including HERE Maps and related apps, were initially developed for mobile platforms like , , and early , but support ended due to platform obsolescence, technical incompatibilities, and strategic shifts. In December 2013, prior to the divestiture, Nokia removed the HERE Maps app from Apple's , stating that changes in compromised the user experience and rendered the app non-viable. This affected and users who relied on its offline mapping and features, with no subsequent re-release under HERE's independent ownership. A more comprehensive discontinuation occurred in March 2016, when HERE ceased development for Windows Phone platforms. Apps such as HERE Maps, HERE Drive (for ), HERE Transit (for public transport routing), and HERE City Lens (an tool overlaying local business and landmark data via cameras on Lumia devices) were pulled from the Windows 10 Store on March 29, 2016. Functionality ended entirely on devices after June 30, 2016, while apps received only critical security updates thereafter. Nokia City Lens, launched in 2012 for Lumia Windows Phones, exemplified early consumer innovations using HERE's location data but became inoperable on updated firmware and was abandoned with the platform's decline. Legacy support persisted briefly for older Nokia ecosystems, including unbranded on and feature phones, which phased out as hardware support ended around 2014-2016 without migration to , the successor consumer app focused on Android and iOS. These discontinuations reflected broader market realities, as Windows Phone's global share fell below 1% by 2016, prioritizing resources for cross-platform web and mobile services over platform-specific maintenance.

Enterprise and Developer Services

APIs, SDKs, and Platform Access

HERE Technologies provides developers with access to its location platform through a suite of APIs, software development kits (SDKs), and a unified developer portal. The HERE Platform serves as the central hub, enabling management of projects, API keys, and resources for building location-aware applications. Developers register for a free account to obtain credentials, supporting pay-as-you-grow starting with the Base Plan, which includes initial free transactions before scaling costs based on usage tiers. Key REST APIs encompass core location services, including the HERE Maps API for rendering customizable maps, Geocoding and Search API for precise address resolution and point-of-interest queries, Routing API for calculating optimized paths with traffic considerations, and Traffic API for real-time incident and flow data. These APIs are designed for integration into web, mobile, and backend systems, with support for high-volume queries and enterprise-scale deployments. Additional platform APIs handle tasks independent of specific catalogs, such as authentication and resource provisioning. SDKs facilitate native and cross-platform development, with the HERE SDK available for and Android offering offline-capable mapping, navigation, and AR features, while Flutter support enables unified codebases for mobile apps. Web developers utilize the HERE Maps API for for interactive map visualizations. Specialized tools include the HERE Data SDK for C++ and Python, supporting data ingestion, querying, and processing on embedded and server environments, and the HERE Live Sense SDK for in real-time applications. repositories provide example code for Android, , and Flutter implementations, tested on platforms like Ubuntu Linux with GCC 7.5 compatibility. Access tiers include free developer plans for prototyping, escalating to paid support levels like the Pro Plan for up to 1,000,000 monthly transactions at defined rates, with quotas on authentication and API calls to prevent abuse. Enterprise users benefit from custom scopes for multi-app differentiation and usage analytics via the platform dashboard.

Traffic Analytics and Location Intelligence

HERE Traffic Analytics offers historical speed data processed from GPS probe sources, enabling analysis of road network performance through metrics such as average speeds, free-flow references, and congestion patterns. This service covers roadways aligned with HERE Real-Time Traffic coverage and provides up to five years of historical data, with daily updates typically available the following day. Users apply it for optimizing , , and predictive modeling, as enhancements in 2024 improved granularity for segment-level insights. Advanced Traffic Patterns, introduced in January 2024, extend analytics by leveraging trillions of data points from vehicle sensors, , and mobile devices to generate precise, route-specific predictions, particularly for heavy vehicles like trucks. This differentiates from standard real-time flow data by incorporating historical trends and predictive elements, supporting applications in and . Location intelligence at HERE integrates traffic analytics with broader geospatial datasets to derive business insights, such as geographic trends, EV charging optimization, and operational efficiencies across industries like and retail. It enables layering custom over HERE's maps for custom visualizations and decision-making, with APIs facilitating real-time access to enriched location context. In August 2025, HERE achieved ISO/IEC 42001 certification for responsible AI practices in its location intelligence portfolio, emphasizing ethical handling in AI-driven mapmaking and mobility solutions.

Data Delivery and Customization Options

HERE Technologies delivers location to enterprises primarily through on-demand access via RESTful APIs and SDKs, enabling real-time querying and integration into applications, as well as bulk delivery options via curated datasets available on the HERE Marketplace for offline processing or large-scale analysis. These methods support scalable deployment, with APIs handling dynamic requests for maps, , and , while bulk options facilitate custom pipelines for industries like and automotive. Supported data formats include the proprietary HERE Native format, a customized Protocol Buffer optimized for efficient map data handling; the Navigation Data Standard (NDS) for standardized navigation interchange; for custom geographical features such as points, lines, and polygons; and vector data or images for venue-specific models. Products may offer up to three formats depending on , ensuring compatibility with enterprise systems for rendering 2D/3D maps and spatial . Customization options allow enterprises to tailor outputs by incorporating elements, such as private paths, off-road trails, custom attributes, and points of interest (POIs) derived from business-specific or vehicle sensors. Tools like the HERE Style Editor enable no-code modifications to aesthetics, including colors, line widths, element sizes, and zoom-dependent visibility for 2D base maps. Additional features include dynamic display controls via features and modes, enrichment through algorithmic pipelines, and the HERE Anonymizer for configurable real-time preservation in datasets. These capabilities integrate seamlessly with the HERE Platform for building bespoke services, such as enhanced routing or solutions.

Partnerships and Ecosystem

Collaborations with Tech Giants and Cloud Providers

HERE Technologies has established strategic collaborations with major cloud providers to enhance its location platform's scalability, AI capabilities, and integration into enterprise ecosystems. A pivotal partnership with (AWS) involves a 10-year, $1 billion agreement signed on January 6, 2025, under which HERE leverages AWS infrastructure to power AI-driven mapping solutions, live streaming services, and location intelligence for and applications. This includes deploying generative AI tools on Amazon Bedrock to accelerate developer productivity, as implemented in a coding assistant launched on May 19, 2025. With , HERE provides location services optimized for self-hosted environments, including APIs that enable developers to build location-aware applications within Azure's ecosystem of AI, machine learning, and hyperscale cloud technologies available via the . This builds on a long-standing collaboration extended in December 2016, allowing to incorporate HERE's data and services into , Cortana, Windows Maps, and other platforms for enhanced location-based functionalities. HERE maintains a partnership exceeding 15 years with Oracle, supplying high-quality digital map data and cloud services to support Oracle's transportation management and IoT solutions. Key integrations include the HERE Location Suite embedded in Oracle IoT Cloud since February 2019, facilitating location-enabled optimizations for logistics, such as direct map adjustments and shipment execution. These efforts extend HERE's developer ecosystem across AWS, Azure, and other platforms like Alibaba Cloud, enabling broader access to its location data for third-party applications.

Industry Alliances in Automotive and Beyond

Here Technologies maintains strategic ownership ties with major automakers, originating from its 2015 acquisition by a consortium comprising , BMW Group, and Daimler AG for €2.8 billion, which positioned the company as a dedicated provider of high-definition maps and services for advanced driver-assistance systems (ADAS) and autonomous driving. This alliance was bolstered by subsequent investments, including Intel's 15% stake in January 2017 to integrate mapping with connected vehicle platforms, Continental AG's 5% acquisition in April 2018 for enhanced in , and a 30% combined stake by and NTT in June 2020 to expand high-precision positioning technologies. These shareholder alliances ensure automotive-grade data accuracy, with HERE's UniMap architecture enabling over-the-air updates for real-time road changes, directly supporting software-defined vehicle (SDV) development among owners like and . Recent automotive partnerships emphasize AI integration and SDV capabilities. In January 2025, HERE extended its collaboration with to deploy AI-powered mapping for improved road safety and precision in production vehicles. Concurrently, a January 2025 alliance with targets connected electric vehicles (EVs) and SDVs, leveraging HERE's location platform for seamless in-cabin experiences and . Additional pacts include ECARX in April 2025 for next-generation in-car systems accelerating market deployment for automakers, and AiDEN Automotive in January 2025 to incorporate privacy-focused location services into vehicle ecosystems. These efforts collectively cover over 500 million vehicles globally through OEM integrations, prioritizing empirical metrics like centimeter-level accuracy for ADAS validation. Extensions beyond pure automotive applications arise through these alliances, adapting location intelligence for adjacent sectors like and urban mobility. For instance, the and partnerships enable scalable data for EV charging optimization and in commercial fleets, while NTT's involvement facilitates 5G-enabled positioning for infrastructure. In , alliances with local OEMs via SDV solutions in April 2025 extend HERE's maps to non-vehicle uses such as drone navigation and analytics, though automotive remains the core driver at approximately 70% of deployments. This cross-industry leverage reflects causal dependencies on automotive data , where vehicle-sourced probes generate 120 trillion kilometers of annual insights for broader geospatial applications.

Open Platform Strategy and Interoperability

HERE Technologies has adopted an open platform centered on its Open Location Platform, which serves as a foundational for integrating location data, tools, and services across diverse applications, including IoT, automotive, and enterprise solutions. This approach emphasizes accessibility through standardized APIs and SDKs, such as the HERE SDK for embedding maps and positioning into custom applications, enabling developers to leverage high-definition maps and without proprietary lock-in. The prioritizes collaboration, allowing third-party integrations and to support scalable location-based innovations. Interoperability is facilitated by flexible APIs for functions like , geocoding, and map rendering, which support standard data formats and compatibility with external systems across over 200 countries. For instance, the HERE XYZ service, launched in 2018, provides a cloud-based, real-time platform for managing and visualizing location datasets, compatible with third-party renderers such as Leaflet, , and , thereby allowing developers, cartographers, and GIS analysts to upload, edit, and share data seamlessly without custom backend development. This service underscores HERE's commitment to management, filling gaps in flexible, interoperable tools for mapmakers. Partnerships exemplify the strategy's focus on open standards and data exchange; in collaboration with Renovo since , HERE developed interfaces to integrate data from automated vehicle fleets into its HD Live Map, promoting self-healing maps and broader ecosystem with partners like and . Similarly, alliances with AWS enable open partner environments for software-defined vehicles, reducing development cycles through scalable, collaborative architectures. These efforts align with HERE's unified map offerings, which provide high via customizable APIs and SDKs, enabling enterprises to blend proprietary data with HERE's assets for .

Market Position, Achievements, and Criticisms

Competitive Landscape and Key Differentiators

HERE Technologies competes in the enterprise location and mapping sector against primary rivals including Platform, , and , which collectively dominate commercial mapping data and services for applications in automotive, , and . Industry benchmarks, such as Omdia's 2024 Location Platform Index and Research's 2024 Effectiveness Index, rank HERE first among providers for capabilities in mapping freshness, location intelligence, and support for software-defined vehicles, outperforming and in automotive-specific metrics like high-definition (HD) data precision. A core differentiator lies in HERE's emphasis on HD Live Maps, which deliver centimeter-level accuracy for autonomous driving by fusing probe from vehicle fleets with AI-driven updates, enabling vehicles to anticipate road changes beyond onboard sensor limits—capabilities benchmarked superior to and in 2023 TI reports for dynamic environment handling. This contrasts with Google's reliance on vast, crowdsourced consumer location from Android devices, which, while voluminous, introduces dependencies on user opt-in and potential accuracy variances from unverified inputs. HERE's data acquisition prioritizes enterprise-grade probe and verification over pervasive personal tracking, reducing risks associated with ad-driven models like Google's, where history aggregation has drawn regulatory for enabling detailed user profiling. Partial ownership by automakers—Audi AG, BMW Group, and Daimler AG holding significant stakes since the 2015 acquisition from —ensures strategic alignment with OEM demands for reliable, non-consumer-centric mapping, unlike TomTom's hardware-legacy focus or Mapbox's developer-tool emphasis. The platform's , including modular APIs for custom data layers and with third-party sensors, facilitates broader integration for B2B use cases, distinguishing it from more siloed competitors and supporting scalability in sectors like where Google's consumer APIs may incur higher customization costs.

Awards, Rankings, and Empirical Performance Metrics

In 2024, HERE Technologies was ranked first in Omdia's Location Platform Index, achieving a score of 8.14—improved from the prior year—and surpassing competitors including , , and in categories such as mapping capabilities, data freshness, and platform scalability. Similarly, Counterpoint Research's 2024 Location Platform Effectiveness Index placed HERE at the top among 27 evaluated providers for the eighth consecutive year, citing strengths in AI-powered mapping, data quality, and automotive-specific solutions. TechInsights' 2023 benchmarking report also designated HERE as the leader in map-making, map freshness, automotive location services, and overall vision and growth. HERE received three accolades in the 2024 Just Auto Excellence Awards for its contributions to innovation, safety, and product launch in automotive technologies. Earlier, Strategy Analytics' 2022 annual benchmarking ranked HERE number one overall for location data and services, evaluating it against Google, Mapbox, and TomTom across seven categories including coverage and update frequency. Empirical benchmarks from these analyst evaluations highlight HERE's superior performance in map data and update velocity; for instance, TechInsights noted HERE's edge in integration for high-definition maps, essential for advanced driver-assistance systems, though specific quantitative metrics like centimeter-level accuracy vary by region and are not universally disclosed across reports. No independent, peer-reviewed studies quantifying overall or error rates for HERE were identified in recent analyses, with industry reports focusing instead on qualitative leadership in enterprise location platforms.

Criticisms Regarding Data Privacy, Accuracy, and Business Practices

Here Technologies, as a major provider of data and mapping services, operates in an industry fraught with general concerns over the collection, anonymization, and potential re-identification of user traces. A 2019 analysis by the company itself demonstrated how aggregated, purportedly anonymous probe data can be de-anonymized by cross-referencing with publicly available information, such as check-ins or registration records, potentially exposing individual movement patterns. This highlights intrinsic vulnerabilities in -based services, where even aggregated datasets from fleet and consumer apps risk erosion despite compliance efforts like GDPR adherence. A 2018 global survey of 8,000 consumers conducted by Here Technologies revealed widespread unease, with 76% reporting feelings of stress or when sharing data with service providers, citing insufficient controls and lack of transparency as primary issues. While not direct indictments of Here, these findings reflect broader toward entities handling such data, amplified by regulatory scrutiny on intelligence firms for enabling surveillance-like applications without explicit . The company's outlines data sharing with affiliates and partners for service delivery, but critics in the advocacy space argue that opt-in mechanisms remain inadequate for sensitive geolocation information. Regarding map accuracy, user support documentation acknowledges positioning errors stemming from GPS signal limitations, Wi-Fi dependency, and device power-saving modes, which can result in discrepancies of several meters in urban environments. Developer forums report occasional SDK rendering inaccuracies, such as offset coordinates in Android implementations, attributed to integration challenges rather than core data flaws. Here maintains a Map Feedback portal for error reporting, processing road, address, and POI corrections, with updates validated for freshness—yet persistent user-submitted issues suggest delays in global coverage propagation, particularly in less-mapped regions. Business practices have drawn limited scrutiny, with no reported antitrust actions or major ethical controversies as of October 2025. In April 2025, WirelessWerx IP filed a lawsuit against Here Technologies alleging unauthorized use of location-tracking technologies, though this pertains to rather than operational . Employee reviews on professional platforms occasionally cite concerns over probationary terminations and workload pressures tied to automotive client demands, but these lack systemic evidence or legal validation. Overall, Here's emphasis on platforms and partnerships has mitigated monopoly allegations, distinguishing it from more vertically integrated rivals.

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