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KITS
KITS (105.3 FM, "Live 105") is a commercial radio radio station in San Francisco, California, owwned by Audacy, Inc. The station broadcasts an alternative rock format known as "Live 105". Its studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in the North Waterfront district of San Francisco.
KITS' transmitter is located on Radio Road, at San Bruno Mountain in Daly City. It has an effective radiated power (ERP) of 15,000 watts, from a tower at 366 meters (1,201 feet) in height above average terrain. KITS broadcasts in the HD Radio format.
The station's original call sign was KBCO, beginning on December 28, 1959, when it signed on the air. It was owned by Bay Area Broadcasters, with Saul R. Levine as president.
In January 1964, Apollo Broadcasting acquired the station. On June 1, 1964, the call letters were changed to KBRG and became K-Bridge. KBRG carried a stereo classics format, Apollo operated a similar format on KLEF in Houston. In 1969, the station changed hands again, this time acquired by Entertainment Communications, Inc. KBRG carried a multi-ethnic programming format, with music and talk shows in German, Chinese, Italian, Filipino, Arabic, Armenian and Spanish. KBRG was later converted into a fulltime Spanish-language station. At the time, the Spanish-speaking community in San Francisco was growing, but only several AM stations were broadcasting in Spanish. KBRG would switch to Regional Mexican music (as "Stereo En Español"") and later Caballero Spanish Radio, the market's only full-power Spanish-language FM station at that time. In 1983, KBRG moved to 104.9
In February 1983, Entertainment Communications (later renamed Entercom, and the forerunner to Audacy) decided to go in a more mass-appeal direction. The station adopted radio consultant Mike Joseph's Hot Hits Top 40 music format, with the call letters switching to KITS. Seven air personalities were recruited during a nationwide search, coming from stations such as XETRA in San Diego-Tijuana, KBEQ-FM in Kansas City, WXGT in Columbus, Ohio, and WCAU-FM in Philadelphia. The transplanted disc jockeys underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first DJ on the air when the new format premiered at 9 a.m. on February 27, 1983.
The station was referred to as "Hot Hits KITS". The format featured a short playlist of only current hit songs, with heavy repetition, frequent jingles and fast-talking air personalities.[citation needed]
Over time, KITS dropped the "Hot Hits" approach. It remained a mainstream CHR station and began a gradual musical shift, incorporating more modern rock songs into the Top 40 playlist. By October 1986, KITS had completely dropped the pop and rhythmic artists from the playlist and became a pure modern rock station. The station's new moniker became "Live 105" under program director Richard Sands and music director Steve Masters.
The music that KITS played ranged from mainstream alternative rock, imports, dance music, and even classic songs from pioneering artists such as Lou Reed, David Bowie and T.Rex. "Live 105" became a national influence on the format and the sole source of radio exposure for such artists in the San Francisco Bay Area.
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KITS
KITS (105.3 FM, "Live 105") is a commercial radio radio station in San Francisco, California, owwned by Audacy, Inc. The station broadcasts an alternative rock format known as "Live 105". Its studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in the North Waterfront district of San Francisco.
KITS' transmitter is located on Radio Road, at San Bruno Mountain in Daly City. It has an effective radiated power (ERP) of 15,000 watts, from a tower at 366 meters (1,201 feet) in height above average terrain. KITS broadcasts in the HD Radio format.
The station's original call sign was KBCO, beginning on December 28, 1959, when it signed on the air. It was owned by Bay Area Broadcasters, with Saul R. Levine as president.
In January 1964, Apollo Broadcasting acquired the station. On June 1, 1964, the call letters were changed to KBRG and became K-Bridge. KBRG carried a stereo classics format, Apollo operated a similar format on KLEF in Houston. In 1969, the station changed hands again, this time acquired by Entertainment Communications, Inc. KBRG carried a multi-ethnic programming format, with music and talk shows in German, Chinese, Italian, Filipino, Arabic, Armenian and Spanish. KBRG was later converted into a fulltime Spanish-language station. At the time, the Spanish-speaking community in San Francisco was growing, but only several AM stations were broadcasting in Spanish. KBRG would switch to Regional Mexican music (as "Stereo En Español"") and later Caballero Spanish Radio, the market's only full-power Spanish-language FM station at that time. In 1983, KBRG moved to 104.9
In February 1983, Entertainment Communications (later renamed Entercom, and the forerunner to Audacy) decided to go in a more mass-appeal direction. The station adopted radio consultant Mike Joseph's Hot Hits Top 40 music format, with the call letters switching to KITS. Seven air personalities were recruited during a nationwide search, coming from stations such as XETRA in San Diego-Tijuana, KBEQ-FM in Kansas City, WXGT in Columbus, Ohio, and WCAU-FM in Philadelphia. The transplanted disc jockeys underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first DJ on the air when the new format premiered at 9 a.m. on February 27, 1983.
The station was referred to as "Hot Hits KITS". The format featured a short playlist of only current hit songs, with heavy repetition, frequent jingles and fast-talking air personalities.[citation needed]
Over time, KITS dropped the "Hot Hits" approach. It remained a mainstream CHR station and began a gradual musical shift, incorporating more modern rock songs into the Top 40 playlist. By October 1986, KITS had completely dropped the pop and rhythmic artists from the playlist and became a pure modern rock station. The station's new moniker became "Live 105" under program director Richard Sands and music director Steve Masters.
The music that KITS played ranged from mainstream alternative rock, imports, dance music, and even classic songs from pioneering artists such as Lou Reed, David Bowie and T.Rex. "Live 105" became a national influence on the format and the sole source of radio exposure for such artists in the San Francisco Bay Area.
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