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KITS (105.3 FM, "Live 105") is a commercial radio radio station in San Francisco, California, owwned by Audacy, Inc. The station broadcasts an alternative rock format known as "Live 105". Its studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in the North Waterfront district of San Francisco.[2]

Key Information

KITS' transmitter is located on Radio Road, at San Bruno Mountain in Daly City. It has an effective radiated power (ERP) of 15,000 watts, from a tower at 366 meters (1,201 feet) in height above average terrain. KITS broadcasts in the HD Radio format.

History

[edit]

Early years

[edit]

The station's original call sign was KBCO, beginning on December 28, 1959, when it signed on the air.[3] It was owned by Bay Area Broadcasters, with Saul R. Levine as president.

In January 1964, Apollo Broadcasting acquired the station.[4] On June 1, 1964, the call letters were changed to KBRG and became K-Bridge. KBRG carried a stereo classics format, Apollo operated a similar format on KLEF in Houston. In 1969, the station changed hands again, this time acquired by Entertainment Communications, Inc. KBRG carried a multi-ethnic programming format, with music and talk shows in German, Chinese, Italian, Filipino, Arabic, Armenian and Spanish. KBRG was later converted into a fulltime Spanish-language station. At the time, the Spanish-speaking community in San Francisco was growing, but only several AM stations were broadcasting in Spanish. KBRG would switch to Regional Mexican music (as "Stereo En Español"") and later Caballero Spanish Radio, the market's only full-power Spanish-language FM station at that time. In 1983, KBRG moved to 104.9

Hot hits

[edit]

In February 1983, Entertainment Communications (later renamed Entercom, and the forerunner to Audacy) decided to go in a more mass-appeal direction. The station adopted radio consultant Mike Joseph's Hot Hits Top 40 music format, with the call letters switching to KITS. Seven air personalities were recruited during a nationwide search, coming from stations such as XETRA in San Diego-Tijuana, KBEQ-FM in Kansas City, WXGT in Columbus, Ohio, and WCAU-FM in Philadelphia. The transplanted disc jockeys underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first DJ on the air when the new format premiered at 9 a.m. on February 27, 1983.

The station was referred to as "Hot Hits KITS". The format featured a short playlist of only current hit songs, with heavy repetition, frequent jingles and fast-talking air personalities.[citation needed]

Modern rock

[edit]

1986–1997

[edit]
The band Icicle Works visits with DJ Steve Masters in the Live 105 radio studio in San Francisco, California - 1987

Over time, KITS dropped the "Hot Hits" approach. It remained a mainstream CHR station and began a gradual musical shift, incorporating more modern rock songs into the Top 40 playlist. By October 1986, KITS had completely dropped the pop and rhythmic artists from the playlist and became a pure modern rock station. The station's new moniker became "Live 105" under program director Richard Sands and music director Steve Masters.

The music that KITS played ranged from mainstream alternative rock, imports, dance music, and even classic songs from pioneering artists such as Lou Reed, David Bowie and T.Rex. "Live 105" became a national influence on the format and the sole source of radio exposure for such artists in the San Francisco Bay Area.

Live 105 DJ Steve Masters with Neil Finn of Crowded House at the station's offices in April 1987

The DJ lineup remained relatively stable from 1986 through 1997, and included Masters, Big Rick Stuart, Alex Bennett and Lori Thompson doing a comedy/talk show in the morning. Bennett was let go from the station in 1989 and replaced by Perry Stone, as Live 105 attempted a "more music" approach in the morning. However, the morning ratings dropped, and Bennett, who briefly went to WIOD in Miami, was brought back.

Hamilton left in 1994 to accept the program director job at modern rock station KNRK in Portland, Oregon, and Steve Masters departed soon after to take a promotion job at MCA's new alternative label, WAY COOL. Roland West then moved from night to middays and took over the music director position, eventually becoming the Assistant Program director. Aaron Axelsen, then assistant music director, become the music director and host of specialty programs Soundcheck (which highlighted songs from new acts) and Subsonic (which highlighted electronic music).[5] The station also ran Hibernia Beach LIVE, a gay-themed radio call-in show, from 1989 to 1999.

The modern rock format changed nationwide by the 1990s, moving away from the dance-leaning, synthesizer-based European sound to a harder, guitar-driven direction with artists such as Nirvana, Pearl Jam and Soundgarden. After numerous years of success, ratings for KITS began to dip during the late 1990s, as Infinity Broadcasting's KOME in nearby San Jose switched to a harder modern rock format, coupled with carrying the syndicated Howard Stern Show in the mornings. KOME had great success in the ratings and managed to even beat KITS, which was still playing some euro-based music.

1997–2005

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On March 11, 1997, owner Entercom sold the station to Infinity Broadcasting (later CBS Radio).[6] This meant that KITS and KOME were now both co-owned. After KITS came under Infinity ownership, a big shakeup occurred on June 1, 1998.

Stern's morning show, KOME's management and programming staff, and a few on-air personalities were brought up from KOME to take over "Live 105". KOME was eventually sold to Jacor, which moved Classic rock-formatted KUFX to the 98.5 FM frequency and the KOME call letters were "parked" on an AM station in Fort Worth, Texas. Program director Richard Sands, assistant program director/midday host Roland West, and the relatively new morning team of Johnny Steele and Lori Thompson were all dismissed. KOME's program director, Jay Taylor, assumed programming duties at the new "Live 105", and Ally Storm and No-Name moved into middays and nights, respectively. The syndicated call-in advice show "Loveline" was also brought to the station as its late-night program. Big Rick Stuart continued in afternoons until being let go in 2000, severing the last remaining thread to the original incarnation of "Live 105", though Steve Masters returned briefly to host a midday specialty show.

By the end of 2001, KITS saw a drastic reduction in listeners due to an unpopular music assortment that was being played, which included some hip hop and heavy metal titles. Toward the middle of 2002, the station hired Sean Demery (formerly of 99X in Atlanta) as Program Director in hopes of bringing back listeners. Demery was charged with refocusing on core alternative rock artists, adding more popular hits, and establishing new artists, while playing a mix of critically acclaimed music from The Cure, The Pixies, Depeche Mode and The Clash, and current artists such as Franz Ferdinand, Bloc Party, and The Killers.

The station regained its reputation as a leader in new music and respect in the industry, winning numerous awards for creativity and playing new bands before they caught on nationally. Muse, The Bravery, Silversun Pickups, and Yeah Yeah Yeahs were among the popular bands that enjoyed huge success after early support from "Live 105".

2005–2010

[edit]
Logo of Live 105 used from 2003 to 2010
Live 105 logo, 2010-2017

Howard Stern ended his syndicated morning show in December 2005, and departed for Sirius Satellite Radio. In response, CBS Radio flipped nearly all its alternative-formatted radio stations to an all-talk format known as "Free FM". KITS was allowed to keep its music format and thus decided to go in a music-oriented direction for its subsequent morning show, The Woody Show (originally The Morning Music Co-op, then The Woody, Tony and Ravey Show). It was hosted by Jeff "Woody" Fife, Tony Mott, and Renee Ravey, with producer Greg Gory and assistant producer Jason "White Menace" McMurry. Woody, Tony, and Ravey had previously worked afternoons on Chicago alternative rock station WKQX.

The show made its debut on January 3, 2006.[7] The show started gaining popularity, retaining many of the original listeners from Howard Stern. In November 2006, the station hired a new Program Director, Dave Numme, who was already programming KUFO in Portland (now KXL-FM), another station owned by the CBS Radio.[8] In 2008, Black Planet,[9] the station's underground goth show, returned for a two-hour Halloween special.

Originally thought to be an April Fools' Day joke, The Woody Show was taken off the air on April 1, 2009. It was later confirmed that several members of the program were fired by CBS Radio management. (The Woody Show is now based at alternative rock station KYSR Los Angeles and syndicated nationally by iHeartMedia.) On April 20, 2009, KITS announced that No Name would lead the station's new morning show, to be known as The No Name Show, originally with Greg Gory and Katie as side kicks. The DJ known as No Name had formerly been the morning show co-host on KLLC and a former night jock on KITS in the late 1990s and early 2000s.

Greg Gory was fired from KITS on July 16, 2009, with Matty Staudt taking over producer duties. Staudt and No Name had worked together at KLLC for numerous years. However, the morning show was unable to gain traction in the ratings, and Staudt was let go after one year. In October 2009, Dave Numme was released from his position as program director and the programming reins given to CBS Radio San Francisco's Vice President of Programming Michael Martin.

2010-2015

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On March 30, 2010, the Oakland Raiders football team announced a multi-year agreement for KITS and its sister station, KFRC (now KZDG), to broadcast play-by-play coverage of the team's pre-season, regular season, and post-season games.[10] KITS and KFRC would serve as the team's flagship stations.

In December 2010, the DJ line-up was overhauled by management. The most notable of the changes was airing the syndicated Kevin and Bean show, originating from co-owned Alternative station KROQ-FM in Los Angeles, as the new morning drive time program (5:30–10 a.m.) beginning January 3, 2011. As a result, the No Name Show was broken up as sidekick/traffic reporter Katie was released from the station and No Name was moved from mornings to afternoons, displacing long-time afternoon host Jared Aman.[11] Midday host Kat was also released from the station as part of the changes.

Kevin and Bean lasted nine months. On September 3, 2011, the Kevin and Bean show was dropped in favor of a music-intensive morning show. The duo was subsequently dropped[12] from its syndicator, Westwood One, due to the loss of outlets carrying the show. The show continued on KROQ-FM for Los Angeles listeners until 2018.

Shortly after the dropping of Kevin and Bean in 2011, "Menace", formerly of The Woody Show, took over morning show hosting duties. In August 2012, the show was renamed "Megan and Menace in the Morning". By December, Megan moved back to her previous midday shift, and in April 2013, Steve Masters returned to the station to host the morning show. In December 2013, Masters left the station for a third time.

A new morning show, "Kevin Klein Live", debuted on September 2, 2014.[13] Host Kevin Klein previously worked at Playboy Radio.[14] He is not related to the actor or the hockey player. Klein is also a frequent gambler, which has resulted in many bets made live on the show. One loss resulted in Klein having to pose for an erotic photo-shoot with cats and kale, two things he hates.[15] Co-host Ally Johnson is a Bay Area native with a background in comedy.[16] The show has received press coverage for some of its stunts, including a flash mob parade for competitive eating champion Matt Stonie.[17] Klein also led a campaign to rid San Francisco of selfie sticks.[18]

Some of Klein's most notable interviews include Drew Barrymore,[19] Dave Grohl,[20] Ronda Rousey,[21] and Lisa Johnson, an African-American woman who made headlines after getting kicked off the Napa Valley Wine Train.[22]

2015-2019

[edit]
Logo used from 2017 to 2021

On February 2, 2017, CBS Radio announced it would merge with Entercom.[23] The merger was approved on November 9, 2017, and was consummated on November 17.[24][25] The merger returned KITS to its former owners for the first time in 20 years.[26] On December 22, 2017, KITS re-branded as "Alt 105.3", with no change in format. The re-brand was part of the national strategy to use the same moniker for its alternative music formatted stations that included sister stations WBMP (now WINS-FM) in New York City, KVIL in Dallas, and WQMP (now WJHM) in Orlando, which also flipped to alternative rock following the Entercom acquisition.[26]

On January 3, 2018, the "Kevin Klein Live" morning show was dropped from KITS,[27] with Entercom later announcing that he would move to its recently launched San Diego hot talk station KEGY as its morning show, beginning March 29. However, Klein's show (and later, the hot talk format as a whole) would be dropped before its premiere after attracting controversy for an advertisement that made light of suicide by bridge jumping.[28][29][30]

After running without a morning show after the "Alt" rebranding, KITS added Elvis Medina in mornings on May 30, 2018.[31] Medina had co-hosted mornings on KYLD as part of the long-running The Dog House. In October 2018, Medina was teamed up with co-host Daena 'DK' Kramer, who spent many years at Las Vegas sister station KXTE-FM, but the pairing lasted for only five months as Medina was let go. 'DK' remained to host the show solo until February 2020.[32]

2020–present

[edit]

On April 2, 2020, Aaron Axelsen was released from the station after 23 years due to budget cuts.[33] On September 14, 2020, Entercom implemented the roll-out of their nationwide network programming across all their alternative music formatted stations, which originates from central hubs in New York City and Los Angeles.[34][35] By the end of the alternative format's run, the majority of on-air personalities and specialty shows originated from outside the San Francisco Bay Area region.

Logo as Dave FM, 2021-23

Dave FM And Live 105 Returns

[edit]

On October 15, 2021, at 1 pm, KITS ended its alternative rock format after 35 years, and flipped to adult hits as 105.3 Dave FM. The last song on "Alt" was "Last Kiss" by Pearl Jam, while the first song on "Dave FM" was "Welcome To The Jungle" by Guns N' Roses.[36] One day after the format change, the station inadvertently played four hours of commercials due to a "corrupted music database". After the error was caught, the station played archived "Alt 105.3" programming from the spring of 2020, until it returned to "Dave FM" programming the following morning.[37]

In February 2022, the station relaunched its Classic Live 105 HD Radio subchannel (reviving a previous format of the HD2 subchannel, which had later switched to an indie rock-focused Indie 105, and Audacy's "New Arrivals" format), with a focus on classic alternative rock from the 1980's through the 2000's.[38][39]

On June 2, 2023, the station began stunting, dropping all references to the Dave FM branding and imaging, with mostly cold segues between songs and commercial breaks, punctuated by promos and sweepers highlighting the history and significance of the Live 105 format (and by the 5th, including montages of music related to the Bay Area in some fashion), teasing an event to occur the following Monday, June 5. On the 3rd, Audacy officially announced that KITS would revive the Live 105 branding at 10:53 a.m. on June 5, with a gold-leaning modern rock format featuring "music from every era of [KITS's] history as the Bay Area's Alternative" mirroring similar moves done with heritage alternative stations in major markets, such as WKQX in Chicago and WNNX in Atlanta, in the previous year. The final song on "Dave FM" was "Any Way You Want It" by Journey; the first on the revived "Live 105" was "Welcome To Paradise" by Green Day (by coincidence, both bands were founded in the Bay Area). Axelsen would return to KITS to oversee the relaunch, and revived Soundcheck in July 2023.[40][41][5]

Concerts

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KITS had hosted two major concerts every year from 1994 to 2018. "BFD" was held every June at the Shoreline Amphitheatre in Mountain View, California that would run all day with up-and-coming bands performing on the festival stage during the day, and more established bands on the main stage at night. The first BFD concert took place in June 1994 with artists such as Beck, Green Day, and The Pretenders and continue to showcase a wide range of artists including Red Hot Chili Peppers, The White Stripes, Blink 182, Hole, The Killers, The Strokes, 311, Third Eye Blind, Foo Fighters, Panic! at the Disco, The Offspring, Stone Temple Pilots, and the Beastie Boys as well as older bands such as Duran Duran, Social Distortion, and The Cure.

The station's winter concert, "Not So Silent Night", formerly known as the "Green Christmas Ball" and "Electronica Hanukkah", occurred in early December and has featured such bands as Linkin Park, Muse, Green Day, Kasabian, The Killers, My Chemical Romance, Smashing Pumpkins, System of a Down, Blink-182, David Bowie, Franz Ferdinand, The White Stripes, Silversun Pickups, Modest Mouse, Cake, Paramore, Angels & Airwaves, Spoon, Jimmy Eat World, Death Cab for Cutie, and Everclear.

From 2009 to 2014, KITS hosted the "Subsonic Halloween Spookfest", which debuted on October 30, 2009, at the Cow Palace in San Francisco. The Halloween-themed concert featured three stages of entertainment, having included performances over the years by The Faint, Basement Jaxx, Crystal Method, DJ Steve Aoki, Crystal Castles, MSTRKRFT, Underworld, DJ Shadow, and many other electronic and rock artists that were regularly featured on the station's Saturday night show, Subsonic.

Boosters

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KITS is rebroadcast on the following FM boosters:

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
KITS-FM1 105.3 FM Walnut Creek, California 18524 610 (Horiz.) −39 m (−128 ft) D LMS
KITS-FM2 105.3 FM Pleasanton, California 18521 44 (Horiz.) 378 m (1,240 ft) D LMS
KITS-FM4 105.3 FM Antioch, California 18526 330 (Vert.) −19 m (−62 ft) D LMS

Awards

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In 1989, Live 105 won Billboard magazine's award for Radio Station of the Year – Rock.[citation needed]

In 2007, the station was nominated for the top 25 markets Alternative Station of the Year award by Radio & Records magazine. Other nominees included WBCN in Boston, KROQ-FM in Los Angeles, KTBZ-FM in Houston, KNDD in Seattle, and WWDC in Washington, D.C.[42]

Members of the Live 105 programming and air staff have also received awards. Program Directors Richard Sands and Sean Demery were awarded Program Director of the Year by various trade magazines, as well as Music Director and DJ Aaron Axelsen, who received the Best Terrestrial Radio DJ in San Francisco award from the weekly newspaper San Francisco Bay Guardian in 2009.[citation needed]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

KITS

View on Grokipedia
from Grokipedia
Karunya Institute of Technology and Sciences (KITS), formerly known as Karunya University, is a private Christian located in , , . Established in 1986, it began as a small with 180 students and has grown into a fully residential serving over 8,000 students from across and internationally, supported by approximately 450 faculty members across 18 academic departments. The university emphasizes multidisciplinary education, innovation, and social responsibility, rooted in Christian principles, with a mission to develop engineers and leaders who address global challenges through academic excellence and ethical values. It offers a wide array of programs, including undergraduate degrees in engineering (such as BTech), sciences (BSc), arts (BA), commerce (BCom), and business administration (BBA), alongside postgraduate and doctoral options in fields like technology, management, and humanities, totaling around 69 courses. KITS has achieved recognition for its academic performance, earning an A++ grade from the (NAAC) and ranking #2164 in the U.S. News Best Global Universities list, reflecting its contributions to and in and sciences. The campus provides a , inclusive environment for diverse students, fostering creativity and global perspectives while integrating advanced facilities for teaching and .

History

Origins and early operations (1959–1983)

The 105.3 MHz frequency in signed on December 28, 1959, as KBCO, operating as a station known for its "Golden Music" format under the ownership of Bay FM Broadcasters, Inc. In 1964, following a transfer of the station's to Apollo Broadcasting, the call sign changed to KBRG, marking the beginning of a shift toward more diverse programming to serve the region's growing immigrant populations. By 1966, under continued operation as KBRG, the station adopted a full-time Spanish-language format, which evolved into a multilingual ethnic service by the late after Entertainment Communications Inc. acquired the license in 1969. This programming targeted Bay Area communities with content in up to 27 languages, representing 40 ethnic groups including Spanish, German, Chinese, Italian, Filipino, , and Armenian speakers, and included features like Spanish broadcasts of games. Technically, the station broadcast from a transmitter atop Mount Sutro with 50,000 watts of power, enabling 24-hour operation and broad coverage across the , with gradual improvements to facilities over the years to enhance signal reliability amid urban growth. In the early , amid increasing market competition and shifting demographics that reduced the profitability of ethnic broadcasting, Entertainment Communications Inc. discontinued the foreign-language programming in February 1983, leading to protests and an advertiser from affected communities. This closure set the stage for a format overhaul and the introduction of the KITS call letters later that year.

Hot Hits format (1983–1986)

In February 1983, the station previously known as KBRG, which had broadcast an ethnic Spanish-language format, adopted the KITS call letters and immediately transitioned to the "Hot Hits" format under the guidance of radio consultant Mike Joseph. This change, implemented by program director influences aligned with Joseph's methodology, replaced the prior programming amid community protests and threats of advertiser boycotts from the local audience. The Hot Hits format emphasized a high-energy presentation of contemporary Top 40 music, featuring a tight of approximately 50 current hits drawn from recent , with heavy repetition and no inclusion of older tracks or album cuts. Programming included rapid-fire DJ segments characterized by brief, stylized talk breaks, frequent jingles—often played in multiples—and an upbeat, fast-paced style designed to engage listeners actively rather than serve as background audio. Youth-oriented playlists highlighted emerging pop and dance acts of the era, such as and , appealing to a teen and young adult audience in the competitive market. Launch promotions focused on capturing the teen demographic in through energetic on-air stunts and contests, contributing to initial ratings gains among the 18-34 age group during a period when the city had limited Top 40 competition, primarily from KFRC. The quickly established KITS as a vibrant alternative in the market, but it faced growing challenges from format fatigue and intensified rivalry, notably after shifted to a approach in 1984, eroding KITS's share and leading to its discontinuation by late 1986.

Launch of Live 105 and modern rock era (1986–1997)

In October 1986, KITS transitioned from its Top 40 "Hot Hits" format to modern rock, adopting the "Live 105" branding under program director Richard Sands and music director Steve Masters. The station emphasized new wave, punk, and emerging alternative acts, including early airplay for artists such as R.E.M. and The Smiths, helping to define the nascent modern rock format on the West Coast. This shift positioned Live 105 as a pioneer in alternative radio, moving away from mainstream pop to spotlight underground and independent music that resonated with the Bay Area's evolving youth culture. A key milestone came with the addition of Alex Bennett as morning host, whose comedy-infused talk show, often featuring local comedians, became a cornerstone of the station's personality-driven programming and bolstered its connection to the Bay Area comedy . By 1991, Live 105 achieved breakthrough airplay for acts like Nirvana, topping the station's year-end chart with and establishing it as a leading West Coast outlet for the alternative explosion. The station's influence extended to supporting the local scene through airplay for Bay Area bands and sponsorship of early events, such as the inaugural Listener Appreciation Party in 1988 and unique experiences like the Modern Rock Cruise featuring David Bowie's . Live 105's success was reflected in its ratings performance; by , it had become the number-one rated rock station in the Bay Area, achieving record listenership and profitability while maintaining a cutting-edge image through innovations like Commercial Free Mondays. This era solidified the station's role in popularizing , fostering a dedicated audience amid the and alternative surge of the early 1990s.

Format evolution and rebranding (1997–2021)

Following the establishment of its format in the late , KITS began adapting its playlist in the late 1990s to incorporate emerging subgenres within alternative music, reflecting broader industry trends toward heavier sounds. From 1997 to 2005, the station expanded into nu-metal and , featuring heavy rotation of artists like , who performed at major Live 105 events such as the 2001 Not So Silent Night concert. This shift aligned with the rap-rock phase popular in alternative radio, alongside continued support for indie acts like and , helping maintain the station's influence in the Bay Area scene. In the mid-2000s, KITS emphasized crossovers to appeal to a wider audience, blending alternative staples with harder-edged tracks from bands such as and Queens of the Stone Age, which topped the station's 2005 year-end chart alongside and . This period also saw increased focus on local and electronic music through programs like "" and "Subsonic," incorporating , , and elements to evolve the format amid shifting listener preferences. By the early 2010s, KITS launched its HD2 subchannel as "Indie 105" on June 5, 2015, replacing the "Classic Live 105" format to target and Gen Z with deeper cuts from streaming and blog-driven , including artists like St. Vincent, , and . Under CBS Radio ownership at the time, this move aimed to complement the main channel's playlist by highlighting underground and emerging acts, fostering a digital-native extension of the alternative brand. The station underwent a significant in December 2017 to "Alt 105.3" following Entercom's merger with , shifting from the longstanding "Live 105" moniker to emphasize a broader alternative playlist that incorporated more indie and electronic influences. From 2015 to 2019, under Entercom's oversight, programming tweaks included pop-alternative hybrids to refresh the sound, overseen by format captain Michael Martin, while retaining core events like BFD and Not So . Throughout the 2010s, KITS faced market challenges including declining ratings, attributed to the rise of streaming services that fragmented traditional radio audiences and reduced exposure for alternative formats. Corporate pressures led to syndicated additions like , but the station's share among 25-54 adults steadily eroded, prompting ongoing playlist adjustments to compete with digital platforms. The from 2020 to 2021 exacerbated these pressures by halting live events like BFD, resulting in staff layoffs—including program director Aaron Axelsen—and a temporary emphasis on remote listener engagement to sustain community ties amid venue closures. These disruptions contributed to the prelude for the station's full format flip in October 2021.

Dave FM era and Live 105 revival (2021–present)

On October 15, 2021, KITS abruptly ended its format after 35 years, flipping to the "105.3 Dave FM" under owner amid declining ratings for the previous "Alt 105.3" branding. The new format featured a variety of hits spanning the 1960s to 2000s, including tracks by and , aiming to broaden appeal with a lighthearted, personality-driven typical of the Dave FM network. This change drew significant backlash from fans and former staff, who launched online petitions and campaigns to restore the station's legacy identity. Responding to sustained listener demand, revived the "Live 105" format on June 5, 2023, at 10:53 a.m., with the first song aired being Green Day's "Welcome to Paradise." Program Director John Allers, serving as brand manager, and Jayn (also MD at Alice 97.3) curated an initial blending alternative classics like those from and current acts such as to honor the station's history while attracting new listeners. The relaunch featured no on-air DJs initially, focusing instead on music , with plans to reintegrate personalities like afternoon host Aaron Axelsen in subsequent months. In the years following the revival, Live 105 saw key programming enhancements, including the addition of veteran host Marci Wiser in September 2024 to anchor mornings with her show "Marci's Playground" from 6-10 a.m. weekdays, emphasizing interactive rock content and artist interviews. By 2025, the station resumed major concert promotions, such as presenting Linkin Park's From Zero World Tour at in San Jose on September 15, marking a return to large-scale live events and signaling market recovery with improved ratings around a 3.6 share in the PPM survey. As of November 2025, Live 105 maintains a stable format, integrating local Bay Area artists and events. However, the station's annual Not So Silent Night concert was cancelled for 2025 on November 11. Digital streaming via the app has contributed to audience expansion amid broader industry growth in online audio consumption.

Ownership and affiliations

Timeline of ownership changes

KITS-FM signed on in December 1959 as KBCO, a station owned by Bay Area Broadcasters under Saul R. Levine, who constructed the facility atop . The station's call letters were changed to KBRG in 1964 under Apollo Broadcasting ownership. It operated under Apollo until 1969, when it was sold to Entertainment Communications Inc. for $550,000, marking a shift toward ethnic programming under the KBRG callsign. Entertainment Communications retained ownership of KBRG (later KITS after a 1983 format change) through the station's transition to as Live 105, maintaining operational stability amid evolving formats until March 1997, when it sold the station to as part of broader divestitures following the Telecommunications Act of 1996. This acquisition allowed Infinity to consolidate holdings in the Bay Area by pairing KITS with sister station KOME in San Jose, though it also introduced syndicated programming that altered local operations. In 2001, Viacom Inc. acquired the remaining public shares of for approximately $15.5 billion in stock, fully integrating it into its portfolio alongside the 2000 purchase of ; the radio division was reorganized as , which managed KITS until 2017, providing increased promotional budgets tied to national synergies but occasionally prioritizing cost efficiencies over local initiatives. The 2017 merger of with Entercom Communications Corp., valued at $2.5 billion in a reverse merger structure, returned KITS to Entercom's fold—its prior owner before the 1997 sale—under a combined entity operating 244 stations, enhancing cross-promotional resources while streamlining operations across markets. Entercom rebranded to Audacy Inc. in March 2021 to reflect its pivot toward digital audio platforms, podcasts, and connected TV, which bolstered KITS's online streaming and event integrations without disrupting broadcast operations. Audacy filed for Chapter 11 bankruptcy in January 2024 amid $1.9 billion in debt but confirmed no interruptions to station programming or staffing, emerging restructured as a private company in September 2024 with reduced debt of $350 million and continued emphasis on digital assets to support promotional budgets.

Corporate affiliations and mergers

KITS established key network ties during its early years under ownership, particularly through syndication affiliations in the 1990s. Following its acquisition by Infinity Broadcasting (later ) in 1997, the station integrated nationally syndicated programming, including distributed by starting in 1998, which helped expand its morning drive audience while aligning with 's broader radio network synergies. Under , KITS benefited from shared news resources with KCBS-AM, the Bay Area's flagship all-news outlet, enabling efficient access to local and national news inserts for its format. The 1999 merger between Viacom and CBS significantly influenced KITS's operations by incorporating it into a larger multimedia conglomerate, enhancing promotional crossovers between CBS radio stations and Viacom's cable properties like . This integration allowed for expanded advertising opportunities and content synergies, such as cross-promoting music events across radio and television platforms, which bolstered KITS's visibility in the competitive market. The 2017 merger of Entercom and CBS Radio further consolidated KITS within a unified Bay Area cluster that included stations like (Alice 97.3), optimizing ad sales through bundled inventory and streamlined operations across nine FM properties. This restructuring created the second-largest U.S. radio group with annual revenue exceeding $1.7 billion, enabling more efficient resource sharing and for programming. In the Audacy era, following Entercom's 2021 rebranding to , KITS integrated into the company's national alternative platform, leveraging shared digital tools such as the Audacy app for and on-demand content to reach listeners beyond traditional FM signals. This shift emphasized multi-platform distribution, with KITS's programming accessible nationwide via the app, enhancing audience engagement without disrupting its local Bay Area focus. The 2024 Audacy filing and subsequent emergence in September preserved much of KITS's local autonomy amid industry-wide , with no major staff cuts reported for the station despite company-level workforce reductions totaling up to 300 positions in early 2025. This outcome allowed KITS to maintain its core identity and community ties while benefiting from Audacy's strengthened post-reorganization.

Technical facilities

Primary transmitter and coverage

KITS operates from a transmitter located on in , at coordinates 37° 41' 20" N, 122° 26' 11" W. This site has provided the station with optimal elevation for broadcasting across the since its early operations. The primary signal utilizes an (ERP) of 15,000 watts from a Class B facility, with a (HAAT) of 366 meters (1,201 feet). This configuration delivers a robust signal covering the San Francisco-Oakland-San Jose metropolitan area, serving a population of approximately 6.6 million listeners. The effective range extends reliably to key regions including San Jose in the south and Santa Rosa in the north, encompassing the core nine-county Bay Area. Coverage is strongest in urban centers like , Oakland, and the , where the signal penetrates buildings and vehicles effectively, but it diminishes in outer suburbs and hilly terrains. To mitigate fringe reception issues, the station employs supplementary boosters, though the primary signal forms the backbone of its terrestrial footprint. KITS has transmitted in since the mid-2000s, supporting digital audio quality and multicasting on its HD2 subchannel, which features classic programming. Following the station's revival as Live 105 in June 2023, enhancements to non-terrestrial distribution included seamless integration with the streaming platform, allowing global access via app and website for listeners outside the primary coverage area. This upgrade complements the analog FM broadcast, ensuring broader reach amid evolving listening habits.

Boosters and translators

KITS employs multiple FM boosters to extend its primary 105.3 MHz signal into areas of weaker reception across the , particularly addressing gaps in the and regions. These synchronous low-power stations rebroadcast the main programming without alteration, ensuring consistency and minimizing interference as mandated by (FCC) rules under 47 CFR Part 74, Subpart L. The boosters operate under licenses held by , the station's owner, as part of its Bay Area cluster approvals. The primary booster, designated KITS-FM1 (also known as KITS-1), has been active since the late in the Pleasanton area near San Jose, initially licensed in 1989 to fill coverage voids in the southern and . It transmits at reduced power levels, with current configurations including nearby facilities like KITS-2 (44 watts ) and KITS-7 (135 watts ) in Pleasanton, which collectively enhance signal reliability for commuters and residents in this high-growth corridor. Additional boosters, such as KITS-1 in Walnut Creek (610 watts ) and KITS-5 in Orinda (570 watts ), target northern fill-in, while KITS-4 in Antioch (330 watts ), KITS-6 in Alamo (220 watts ), and KITS-8 in Concord (140 watts ) support broader Contra Costa County reception. A recent addition, KITS-9 in (400 watts ), was licensed in 2025 to reinforce urban core coverage. Although KITS previously operated FM translators for supplemental coverage, current operations rely primarily on boosters rather than frequency-offset translators. As of 2025, KITS maintains eight active boosters, augmented by Audacy's May 2025 rollout of MaxxCasting technology, which deployed seven new booster nodes across KITS and KLLC to extend coverage to an additional approximately 800,000 listeners in the Bay Area, including improved signal in the South Bay. This setup supports both analog and digital HD subchannel simulcasts, providing robust delivery of programming without compromising audio quality.

Programming and on-air personalities

Current format and schedule

KITS, broadcasting as Live 105, maintains an alternative rock format that integrates classic alternative tracks from artists such as Pearl Jam with current releases from acts like Foo Fighters, emphasizing a blend of established and emerging modern rock sounds. The station provides 24/7 programming, featuring live-hosted shifts during peak listening hours and automated music playback during overnights and select off-peak periods to ensure continuous coverage. The weekday lineup centers on key dayparts tailored to commuter and lifestyle patterns in the . Mornings feature "Marci's Playground," hosted by Marci Wiser since September 2024, airing from 6:00 a.m. to 10:00 a.m. PT with a mix of music, interviews, and playful segments. This is followed by Miles The DJ from 10:00 a.m. to 3:00 p.m., delivering midday alternative selections, and Megan Holiday in afternoon drive from 3:00 p.m. to 7:00 p.m., focusing on high-energy tracks and local updates. Evenings from 7:00 p.m. to 11:00 p.m. are led by Dallas Osborn, incorporating deeper cuts and thematic playlists. Weekend programming highlights specialty shows that enhance the format's diversity and community ties. "Soundcheck with Aaron Axelsen" airs Sundays from 8:00 p.m. to 10:00 p.m. PT, showcasing emerging local Bay Area artists through exclusive sessions and interviews, supporting the regional music scene. Other weekends incorporate syndicated alternative content and extended automation to maintain the station's energetic vibe. Digitally, Live 105 extends its reach beyond . The HD2 subchannel simulcasts a "Classic Live 105" format, focusing on gold-based from the to , providing listeners with receivers an additional layer of heritage content. Through the app, the station offers exclusive podcasts, on-demand replays of full shows like "Marci's Playground" and "," and interactive streaming features for mobile access. Listener engagement is woven into the programming via interactive elements, such as contest entries during shows and occasional listener-voted song blocks that reflect current trends tracked by (BDS), with updates incorporated quarterly to align with popular demands. These features foster audience participation, particularly through app-based voting and prompts during live shifts.

Notable past personalities

One of the early icons of KITS, known as Live 105, was Alex Bennett, who hosted the morning show from 1987 to 1996 with a live and featured local comedians, delivering witty commentary that helped define the station's launch and community-oriented vibe. Bennett's humor and engagement with listeners contributed to the station's rapid rise as a Bay Area alternative music pioneer during the late 1980s and early 1990s. Another foundational figure was Big Rick Stuart, who handled afternoons in the station's original lineup starting in 1987 and continued into the 1990s, introducing listeners to emerging alternative genres through his on-air presence and shows like "The Best of Big Rick" in 1998. Stuart's role emphasized the station's commitment to fresh sounds and built lasting listener loyalty in the competitive market. In the 2000s and 2010s, Aaron Axelson emerged as a mid-era star, serving as from 1997 to 2020 and hosting the long-running "Subsonic" electronic music show, which spotlighted niche underground tracks and became a staple for fans of the genre. Axelson also created and hosted "" from 1999 to 2020, focusing on emerging local talent and , further solidifying Live 105's reputation for curating innovative playlists. As a transition figure across formats, Jayn took on music director duties for sister station Alice @ 97.3 in 2004 before expanding to oversee programming for Alt 105.3 (KITS's interim branding) in 2020, and later the revived Live 105 in 2023, bridging the station's alternative roots with contemporary curation through her emphasis on diverse, era-spanning tracks. These personalities played pivotal roles in Live 105's legacy of breaking local artists, such as championing punk band early in their career by featuring them on playlists, local band compilations, and events like the annual Green Christmas concert series starting in the early 1990s. Their efforts helped elevate Bay Area acts to national prominence while fostering a dedicated alternative music community.

Events and promotions

Concert series and festivals

KITS, known on-air as Live 105, has long been a key promoter of live music in the , organizing concert series and festivals that highlight acts since the station's adoption of the format in 1986. These events serve as platforms for both established and emerging artists, fostering community engagement through high-energy performances at major venues. The flagship event, Not So Silent Night, is an annual holiday concert launched in the , typically held in early at venues such as the in San Jose. Originally evolving from earlier iterations like the Green Christmas Ball, it features multi-act lineups of alternative and rock performers, with past and recent examples including Sublime, , , and . The 2025 edition was planned for December 14 at the but was canceled on November 12, 2025. The event is fully produced by the station, incorporating listener promotions such as ticket giveaways via on-air contests and opportunities for VIP experiences including artist meet-and-greets. Another prominent series was the Live 105 BFD, a day-long summer that ran from 1994 through the 2010s, primarily at in Mountain View. This event showcased diverse multi-act bills spanning , with historical lineups featuring artists like , , and Garbage, drawing peak crowds exceeding 20,000 attendees and emphasizing the station's commitment to large-scale outdoor programming. Like Not So , BFD included station-led production elements such as giveaways and exclusive fan access. Following the station's format shift away from alternative rock in 2021 and its revival in June 2023, KITS resumed presenting major concerts in 2025, including the Linkin Park From Zero World Tour at the SAP Center on September 15, signaling a return to promoting high-profile alternative acts. The concert series and festivals were paused from 2020 to 2022 amid the COVID-19 pandemic, with initial post-revival efforts in 2023 incorporating hybrid virtual elements to engage listeners remotely before fully live events recommenced.

Community and charity initiatives

KITS has engaged in various community and charity efforts focused on supporting local nonprofits and awareness campaigns in the . Since its revival in 2023 as part of , the station has tied into broader corporate initiatives emphasizing , aligning with ongoing efforts to promote dialogue and support for vulnerable populations. A key program involves participation in Audacy's "I'm Listening" initiative, an annual national broadcast dedicated to awareness that encourages open conversations and funds organizations like the through education, advocacy, and community programs. This effort, revived and continued in 2023 and beyond, features station-hosted segments and listener engagement to destigmatize issues, with KITS contributing through on-air discussions and promotions. Historically, KITS has supported youth-focused charities by leveraging its platform for donation drives as early as the late . In the and 2010s, under ownership, the station joined multi-station radiothons and events benefiting similar causes, cumulatively raising significant funds across partnered campaigns. impact has also come through DJ-led programming, such as morning host Alex Bennett's segments in the 1990s that highlighted local issues, fostering listener involvement in Bay Area nonprofits. More recently, under , KITS has partnered with regional organizations for youth music education programs post-2010, providing workshops and resources to underserved communities.

Awards and recognition

Industry accolades

KITS has earned several prestigious industry awards recognizing its innovative programming, leadership in the modern rock format, and contributions to . The station has received recognition through various NAB Marconi Awards for its programming excellence. Other notable honors include the NAB Crystal Radio Award for outstanding , which evaluates stations on public service initiatives alongside broadcast quality. On the personality front, former morning host Alex Bennett was inducted into the Bay Area Radio Hall of Fame in 2008 for his influential work at the station. However, the station has not secured major industry wins in the 2020s amid format changes and market shifts. These awards are typically determined by criteria such as Arbitron ratings, programming innovation, and measurable public service contributions.

Listener and market achievements

KITS, operating as Live 105, reached significant ratings milestones during its early years as an station. In 1988, the station reported record ratings and profits, solidifying its position in the market. By the mid-1990s, Live 105 achieved peak performance, frequently ranking in the top tiers of Arbitron surveys for the 12+ demographic amid the rise of and alternative music. Following a format change to in 2021 and subsequent revival as in June 2023, Live 105 experienced a strong resurgence in listener metrics. In the October 2023 PPM ratings, the station posted a 4.0 share among persons 6+, marking the highest in its history at 105.3 FM. This momentum continued into November 2023 with a 4.5 share, setting another frequency record and placing it among the market's top performers. By August 2024, Live 105 climbed to third place overall in the market with a 3.5 share, reflecting sustained audience growth post-revival. Live 105 has left a lasting cultural imprint on the Bay Area's alternative music scene, serving as the first mainstream radio outlet for genres like , , , and since its 1986 launch. The station played a pivotal role in launching local acts, including early airplay for Bay Area band , which helped propel their breakthrough in the late . This legacy of supporting emerging talent contributed to the station's enduring influence on regional music culture. Listener loyalty has been a cornerstone of Live 105's achievements, demonstrated by widespread fan advocacy that influenced its 2023 format revival after two years as "Dave FM." By 2025, the station had recovered to competitive market shares comparable to its pre-2021 levels, ranking third in the PPM survey for 25-54 persons in August 2025 with steady audience engagement across streaming and over-the-air platforms. This rebound underscores the station's resilient fanbase in the 18-34 demographic, where alternative formats continue to resonate strongly.

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