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Lynk & Co
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Lynk & Co
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Lynk & Co Automotive Technology Co., Ltd,[4][5] trading as Lynk & Co, is a Chinese[6] automotive brand headquartered in Hangzhou, China, and co-owned by Chinese automobile manufacturers Geely Auto and Zeekr Group.[7][8][9] It was established in 2016, as a three-way joint venture between Volvo Cars, Geely Auto Group and Geely Holding.[10] In November 2024, its ownership structure was revised, resulting in Zeekr holding a 51% stake, while Geely Auto holds the remaining 49%.[11]

Key Information

Within the Geely group, the brand positioned itself as a startup-like company by introducing innovative sales models such as direct-to-consumer sales model and subscription model to market its vehicles.[12] Lynk & Co shares its technology such as engine and platform with Volvo and Geely vehicles.[13]

Name

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The name Lynk & Co was coined from an internal code for the brand, "Lynk", which refers to interconnected cars, while the "& Co" part (a common business name abbreviation for 'and company')[14] was a moniker added to give the name a "young vibe".[13] Its full name was conceived from a casual conversation between Geely executives in a taxi, where they drew inspiration from fashion labels such as Pull & Bear and Abercrombie & Fitch to suit the global market. The brand name was formalised within just three days after the conversation.[12]

Initially, American automaker Ford raised objections to the name due to its similarity to its luxury brand, Lincoln.[15] Lynk & Co argued it was an unintentional coincidence, and Ford later withdrew its threat of legal action.[12]

History

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Four Lynk & Co cars

Lynk & Co was launched in 2016 with three production models, all based on the Compact Modular Architecture (CMA) developed by China Euro Vehicle Technology (CEVT) and used also by Volvo, Polestar and Geely.[13] According to Geely designer Peter Horbury, the intention was "to position it between Volvo and Geely as a so-called 'near premium' brand".[16]

In August 2017, Zhejiang Geely Holding, Geely Automobile Holdings and Volvo Car Group signed an agreement at Geely Auto's Hangzhou Bay R&D Center to establish the Lynk & Co joint venture. Under this agreement, Geely Auto controls 50% of Lynk & Co, Volvo held 30%, and Zhejiang Geely Holding held the remaining 20%.[17]

The first product announced by Lynk & Co was the 01 crossover, the production version first shown at the 2017 Auto Shanghai show.[18] Production of the 01 started in China in 2017, in Volvo's production plant in Luqiao district in the city of Taizhou, China,[19][20] sharing the same production line as the Volvo XC40 and the Polestar.[21][22] Since then, Lynk & Co have used three other manufacturing plants. The 02, 02 Hatchback and 03 are manufactured at the Zhangjiakou plant, while the 01, 06, 08 and 09 are manufactured at the Meishan plant 50 km from Ningbo.[23] The 05 and 07 are manufactured at Geely's Luqiao CMA Super Factory.

A concept version of the second model, the 03 sedan, was first shown along with the production 01 in Shanghai.[18][24] The third model, also based on the platform shared with the Volvo XC40, is the 02. Smaller than the 01, it is a hatchback with styling reminiscent of a crossover.[25][20] Lynk & Co had originally planned to launch the Lynk & Co 04 as a compact hatchback,[26] however, by 2020 it was cancelled and the nameplate was devoted to an electric scooter instead.

In September 2020, at the Beijing Auto Show, the Lynk & Co Zero concept was revealed to the public. It was expected to be the first fully electric vehicle from Lynk & Co, but instead it became the first model from the new electric vehicle brand, Zeekr, as the Zeekr 001.[27]

Restructuring in 2024

[edit]

In November 2024, the equity structures of Geely Auto, Zeekr, and Lynk & Co were revised as part of Geely Holding Group's restructuring strategy.[28] Geely Holding Group transferred its 11.3% stake in Zeekr Intelligent Technology (Zeekr) to Geely Automobile Holdings (Geely Auto), increasing Geely Auto's shareholding in Zeekr to 62.8%.[29][30] Zeekr subsequently acquired a 20% stake in Lynk & Co from Geely Auto for 3.6 billion yuan, as well as Volvo Cars' 30% stake in Lynk & Co for 5.4 billion yuan.[31] These transactions raised Zeekr's ownership in Lynk & Co to 51%, with the remaining 49% still held by Geely Auto.[29][30]

Headquarters

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Lynk & Co has its headquarters near Karlatornet in Gothenburg, Sweden.[32] In 2022, the headquarters building won architectural award for best interior design.[33][34]

Corporate Leadership

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Current

[edit]
  • Nicolas Lopez Appelgren (CEO of Lynk & Co Europe since January 2024)[35]
  • Liu Xiangyang (CEO of Lynk & Co Chinese and global operations since 2024)

Previous Chief Executive Officers

[edit]
  • Alain Visser (2017–2024)[36]

Marketing

[edit]
A Lynk & Co showroom in a shopping mall in Shenzhen

Lynk & Co uses a direct-to-consumer sales model in most markets, in contrast to the traditional dealership model. The brand was influenced by Tesla which has had success doing direct sales.[37] Each car is ordered directly by the buyer and customized using equipment packages, either online or via a retail outlet.[38] Lynk & Co also offers vehicle subscription services to customers.[39]

The brand opened 221 retail outlets in China as of 2019, and expanded to Europe in 2020.[40] In China, Lynk & Co vehicles are distributed by Lynk & Co Auto Sales Co., Ltd.

Lynk & Co will sell its cars in Brazil from 2026 with its own operations, independent of Zeekr or any partnership with the Renault Group.[41]

Overseas markets

[edit]

The brand only offers electric and plug-in hybrid models in Europe.[42][43] While the sales are steady in China, its European business created huge loss and in total for 2020–2021 the company made a loss of 1 billion Swedish kronor, or about 100 million euros.[44]

In Europe, Lynk & Co is only available in Sweden, the Netherlands, Belgium, Germany, Spain, France, and Italy. In 2024, Lynk & Co appointed automobile group SEEAG to expand their business in southeast Europe, starting with Romania and Greece, then followed by Slovenia, Croatia, Bulgaria, Serbia, Bosnia-Herzegovina, Montenegro, North Macedonia, Kosovo, Albania, and Moldova during 2024.[45][46]

In 2021, Geely announced that the Lynk & Co brand will enter Russia, Malaysia, Australia, and New Zealand by 2025.[47] In May 2023, Lynk & Co entered Middle Eastern markets, starting with Kuwait, Oman, Saudi Arabia and Qatar.[48][49] Lynk & Co debuted in the Philippines in March 2024 through United Asia Automotive Group, Inc. (UAAGI), which is the Philippine distributor.[50]

Since 2018, Lynk & Co has been considering entering the US market.[51] Plans were made to establish a San Francisco headquarters by 2020.[52] However, progress has been minimal. In 2023, the company revealed plans to introduce its first electric vehicle in the US by 2024, utilizing the subscription-based strategy that it already deployed in Europe.[53]

Products

[edit]
Main article: List of Geely vehicles

Current models

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Discontinued models

[edit]

Motorsport

[edit]
Main article: Cyan Racing
Lynk & Co 03 TCR of Cyan Racing in the 2023 TCR World Tour

Since 2019, Lynk & Co has sponsored Cyan Racing (formerly Polestar Racing) and entered the WTCR World Touring Car Cup (now the TCR World Tour), becoming the first Chinese brand to take part in an FIA championship. The team ran four Lynk & Co cars in the 2019 WTCR, claiming the teams' title and Yvan Muller finishing third in the drivers' championship.[54]

Controversy

[edit]

On 13 December 2024, Lynk & Co.'s vehicle control app suddenly became unavailable due to an abnormality. The official response was that the cloud server experienced abnormal fluctuations and there was no estimated recovery time. At the same time, Geely's investment in Ji Yue also fell into operational difficulties, which aroused speculation and attention from the outside world.[55]

Sales

[edit]
Year Sales[56][57]
2017 6,012
2018 120,414
2019 128,066
2020 175,456
2021 220,516
2022 180,127
2023 220,250
2024 285,441[58]
2025 350,495[59]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Lynk & Co

View on Grokipedia
from Grokipedia
Lynk & Co is a premium global automotive brand specializing in connected and sustainable vehicles, founded in October 2016 as a between Group and to challenge traditional models through innovative services like subscriptions and sharing platforms. Headquartered in , , the brand emphasizes individuality, openness, and connectivity, developing vehicles on platforms such as the Compact Modular Architecture (CMA) co-created with , with production primarily in . In early 2025, Group—a premium of —acquired a majority 51% stake in Lynk & Co for approximately 5.4 billion yuan from , while retains 49%, integrating it as an indirect non-wholly-owned to streamline operations and accelerate global expansion. Lynk & Co's lineup includes premium SUVs and sedans like the 01, 03, and electric models such as the Z10, targeting urban consumers with advanced features including over-the-air updates, app-based customization, and eco-friendly powertrains. The brand has delivered over 1.5 million vehicles since inception as of mid-2025 and operates in more than 25 markets, primarily across , with ongoing expansion into , the , and South-Eastern to promote accessible premium mobility.

History

Founding and Early Development

Lynk & Co was established in October 2016 as a joint venture between Geely Auto Group, , and Geely Holding Group, headquartered in , . The brand was positioned as a premium automotive marque emphasizing advanced connectivity, digital integration, and shared mobility solutions to appeal to modern urban lifestyles. The official brand launch occurred on October 20, 2016, in , , with a focus on targeting younger urban consumers through innovative features like app-based access and car sharing. This event highlighted Lynk & Co's ambition to redefine traditional , including an early emphasis on subscription-based access to vehicles. A key milestone was the preparatory brand reveal in earlier that month, underscoring its Swedish engineering heritage. In 2017, Lynk & Co introduced its first concept and production model, the 01 compact , which debuted in production form at the Auto Show in April. Built on the Compact Modular Architecture (CMA) platform co-developed by and for shared use across their brands, the 01 featured initial powertrains such as Volvo-sourced 2.0-liter turbocharged inline-four engines producing around 190 horsepower, paired with front- or all-wheel drive. The 01 went on sale in in late November 2017, priced from approximately 158,800 yuan (about $24,000 USD), and quickly met initial sales targets by securing 6,000 pre-orders within 137 seconds of opening. Production occurred at Geely's Luqiao plant in Province, sharing facilities with models to leverage established manufacturing expertise.

Global Expansion and Growth

Lynk & Co began its European expansion with the opening of its first showroom in the in October 2020, followed by sales starting in select markets including in late 2020 and early 2021. The company extended its presence to additional markets such as and by 2022. This rollout was supported by a subscription-based model tailored to urban consumers, emphasizing connectivity and shared mobility. By 2022, Lynk & Co had achieved approximately 28,000 vehicle sales across , reflecting steady growth in a competitive premium segment. To bolster its market penetration, Lynk & Co expanded its product lineup between 2018 and 2020, introducing the 02 compact crossover in 2018, the 03 sedan in the same year, and the 05 coupe SUV in 2019. These models, built on the Compact Modular Architecture shared with Volvo, included hybrid variants to appeal to environmentally conscious buyers in Europe. The diversification from SUVs to sedans and additional powertrain options helped broaden the brand's appeal, with the 03 and 05 models contributing to increased visibility through pop-up stores and experiential marketing in key cities. In 2021, Lynk & Co announced ambitious plans to enter , , , , and the by 2025 as part of Geely's global strategy. The brand achieved its first milestone in this phase with the Middle East launch in May 2023, starting in and expanding regionally. Production scaling played a pivotal role, with facilities in China's Taizhou plant ramping up output and the plant in commencing assembly of the 01 model in late 2019 to serve European demand more efficiently. These efforts culminated in Lynk & Co reaching 1 million cumulative global sales by November 2023, and surpassing 1.5 million by mid-2025, positioning it as the fastest-growing Chinese premium automotive brand. Key growth was further driven by deepened partnerships within the Geely ecosystem, including integrations with for safety technologies and ECARX for advanced infotainment systems that enhanced vehicle connectivity. These collaborations enabled Lynk & Co to leverage shared R&D resources, accelerating the adoption of features like over-the-air updates and seamless digital interfaces across its lineup.

Restructuring and Recent Developments

In November 2024, Holding Group announced a major restructuring of its automotive portfolio, transferring control of Lynk & Co to its premium subsidiary, Group. Under the agreement, acquired a 51% stake in Lynk & Co, with retaining the remaining 49%, valuing the brand at approximately 18 billion yuan. This move aimed to streamline operations within 's ecosystem by consolidating resources for development and production. The transaction closed in February 2025, formally integrating Lynk & Co into Zeekr's operations and enabling shared facilities, supply chains, and R&D efforts to boost efficiency in electric and production. This integration was expected to generate cost synergies through optimized platform sharing and accelerated strategies, positioning Lynk & Co more competitively in the global new energy vehicle market. Following the restructuring, Lynk & Co intensified its focus on premium new energy vehicles, announcing the Lynk & Co 900, a 6-seater , in April 2025. The model features a combined range of up to 1,443 km under CLTC testing conditions, depending on the trim, underscoring the brand's push toward advanced hybrid technologies. Market expansions accelerated as well, with plans to enter in late 2025 via hybrid SUV offerings, while making progress on launches in —where sales began in Q2 2025 through local dealer Orbis Auto—and Southeast Asian countries like and earlier in the year. Strategically, the alignment with emphasized premium electrification, with Lynk & Co adopting shared platforms from Zeekr's architecture for upcoming models like the Z10 and Z20 electric vehicles. This collaboration enhances technological integration, including battery systems and autonomous driving features, to support Lynk & Co's transition toward a fully new energy-oriented lineup under Zeekr's oversight.

Corporate Structure

Ownership

Lynk & Co was established in October 2016 as Lynk & Co Automotive Technology Co., Ltd., a joint venture under the Geely Holding Group, with Geely Auto Group holding 50% equity, Volvo Cars owning 30%, and Zhejiang Geely Holding Group retaining the remaining 20%. This structure positioned Lynk & Co as a premium automotive brand leveraging technology sharing with Volvo, particularly through the Compact Modular Architecture (CMA) platform for vehicle development. Prior to 2024, Lynk & Co operated fully within the Holding Group ecosystem, maintaining close operational ties to for engineering and platform integration without changes to the equity distribution. The brand benefited from shared resources across 's multi-brand portfolio, which includes , , and , enabling collaborative manufacturing and supply chain efficiencies. In November 2024, Volvo Cars divested its 30% stake in Lynk & Co to Zeekr Intelligent Technology Holding Limited, a Geely-owned electric vehicle brand, for RMB 5.4 billion (approximately SEK 8 billion), with Zeekr also acquiring an additional stake from Geely Auto Group to reach a total of 51% ownership, implying a total brand valuation of approximately 18 billion yuan during the restructuring. The transaction was completed in February 2025, resulting in Zeekr holding 51% equity and Geely Auto Group maintaining 49% through its subsidiary Ningbo Geely Auto, which facilitates integrated electric vehicle production and research & development efforts.

Headquarters and Manufacturing

Lynk & Co is headquartered in , , where it manages global brand strategy, design, and international operations since its founding in 2016, while maintaining significant facilities in , including in , Province. The company's primary manufacturing occurs at Geely-owned facilities across , with key sites including the Luqiao plant in Province, which served as the initial production base starting in 2017 and supports ongoing assembly operations. Additional major plants are located in , Province, with an annual capacity of 120,000 vehicles, and in , Province, where mass production began in 2020 across stamping, welding, painting, and assembly workshops to handle increased volume for various models. The Yuyao plant in , Province, has also become significant, marking milestones such as the production of the one millionth Lynk & Co vehicle in 2023. Internationally, Lynk & Co does not currently operate dedicated assembly facilities outside , with all vehicles produced domestically and exported to markets including ; however, parent company is scouting potential sites for a European plant to localize production and mitigate tariffs. Under the 2025 integration with , expansions at the Taizhou facility are planned to enhance production capabilities, aligning with the brand's shift toward . Lynk & Co's manufacturing sites emphasize , incorporating advanced green practices such as usage and reduced emissions, with commitments to achieve climate-neutral manufacturing by 2030 and a 50% reduction in vehicle life-cycle CO₂e emissions by the same year as part of a broader targeting net-zero across the by 2044.

Branding and Marketing

Name and Brand Identity

Lynk & Co, unveiled in October 2016 as a between Group and , derives its name from the concept of connectivity. The term "Lynk" is a stylized version of "link," symbolizing the interconnection of vehicles, people, and lifestyles in an increasingly digital world, where cars remain constantly connected to each other, , and users. The "& Co" suffix evokes a sense of collaboration and community, standing for "and company" to represent an inclusive, team-oriented approach to mobility that fosters shared experiences among customers. Positioned as a premium brand for urban mobility, Lynk & Co targets millennials and younger generations who prioritize flexibility, technology, and sustainability over traditional car ownership. Drawing on its heritage, the brand incorporates principles, characterized by clean lines, functionality, and safety-focused engineering, while adapting them to a modern, tech-savvy aesthetic suitable for city dwellers. This positioning emphasizes individuality, openness, and connectivity as core values, appealing to users who seek seamless integration of vehicles into their dynamic lifestyles. The brand's visual identity features a minimalist with bold geometric lines and unfinished contours, evoking progress, openness, and forward momentum, often accented in blue to convey a tech-forward, innovative image. Unlike Geely's more affordable, mass-market vehicles or Volvo's established luxury sedans and SUVs, Lynk & Co differentiates itself as the group's "connected" brand, pioneering subscription-based access and models to redefine urban transportation.

Marketing Strategies and Subscription Model

Lynk & Co's marketing strategies emphasize a lifestyle-oriented approach, targeting young urban professionals through digital channels, experiential events, and innovative retail formats like its Club Lynk & Co network. These clubs, launched as early as in and expanding to in , function as multifunctional community hubs rather than traditional showrooms, fostering social interactions, events, and brand engagement to build a of belonging among tech-savvy consumers. Social media campaigns leverage platforms like to showcase and the brand's emphasis on connectivity, while pop-up events and collaborations with local artists reinforce the premium, open lifestyle narrative. A cornerstone of Lynk & Co's promotional efforts is its subscription model, introduced in in as a "mobility membership" alternative to outright ownership. This service allows users to access vehicles like the 01 compact for approximately €500 per month, inclusive of comprehensive , , , and an initial mileage allowance of 1,250 km per month, with options for additional kilometers via prepaid packages. The model integrates app-based car sharing, enabling subscribers to offset costs by renting out their vehicle when not in use, aligning with the brand's connectivity ethos. Key campaigns have highlighted partnerships with influencers and brands to amplify digital reach, such as collaborations with design firms like Masquespacio for club interiors and automotive tuners like HEICO SPORTIV for customized models in 2025. Digital-first advertising focuses on the app's sharing capabilities and seamless user experience, with initiatives like the 2025 "Wonder. Full." campaign promoting upgraded features through community-driven storytelling and out-of-home displays across Europe. Post-2023, Lynk & Co adapted its strategies to prioritize plug-in hybrid electric vehicle (PHEV) promotions in international markets, responding to regulatory shifts like EU tariffs on full EVs by emphasizing models with up to 200 km electric range. This includes targeted campaigns in expanding regions like Central Europe and the Middle East. In February 2025, Lynk & Co partnered with Volvo Cars for distribution in Europe, gaining access to select Volvo dealer networks in markets including Germany to enhance retail and service reach. The subscription model has differentiated Lynk & Co from conventional automakers by driving community growth, with membership numbers surging 200% to over 170,000 users across seven European markets by the end of 2022, contributing significantly to and non-traditional sales pathways.

Products

Current Models

Lynk & Co's current models as of 2025 encompass a diverse lineup of SUVs, sedans, and crossovers, emphasizing hybrid and electric powertrains built on advanced platforms like the Compact Modular Architecture (CMA) and Sustainable Experience Architecture (SEA). These vehicles integrate Volvo-derived safety technologies, such as the City Safety system for automatic emergency braking, and advanced connectivity features including over-the-air (OTA) updates and seamless app integration for remote monitoring and vehicle sharing. The is a mid-size available in a facelifted 2025 (PHEV) variant, featuring a 1.5-liter turbocharged three-cylinder paired with a 143 HP permanent magnet synchronous , delivering a combined output of 276 HP and 535 Nm of . This setup enables from 0 to 100 km/h in 7.7 seconds, with an electric-only range of up to 75 km (WLTP) from its 18.7 kWh battery, and it rides on the CMA platform shared with models for enhanced handling and modularity. The is a compact crossover offered in a 2025 (BEV) configuration with a single rear-mounted producing 272 HP and 343 Nm of , supported by a 69 kWh that provides up to 445 km of range (WLTP). It achieves 0-100 km/h in 5.5 seconds and features a low of 0.259 Cd, with launches in markets including and the . The + is a performance-oriented sedan with the 2025 Champion Edition introducing enhanced via a carbon fiber rear spoiler and options for a 2.0-liter turbocharged delivering up to 254 HP and 350 Nm of , paired with a 7-speed for agile handling. This edition emphasizes sporty styling while retaining advanced driver-assistance systems derived from engineering. The base 03 sedan is also available with and PHEV options. The Lynk & Co 05 is a coupe-style compact available in hybrid variants since , featuring a 2.0T with PHEV options and all-wheel-drive capability. The Lynk & Co 06 is a compact in its 2025 iteration, characterized by bold exterior design elements and smart interior features like a 15.4-inch display and 19 ADAS functions, powered by a 1.5-liter turbocharged with 181 HP and 290 Nm of via a 7-speed wet , or PHEV variants. It is positioned for competitive pricing in regions such as the Gulf and , starting around $20,000 equivalent, appealing to urban buyers seeking premium connectivity and safety. The Lynk & Co 07 is a mid-size sedan available in 2025 EM-P PHEV variants with , offering updated styling and advanced driver assistance. The is a mid-size PHEV launched in in 2025, providing up to 200 km electric range (WLTP) and over 1,000 km combined range, with DC fast charging in 33 minutes (10-80%). It achieved a 5-star rating. The is a full-size PHEV with up to 160 km electric range (CLTC). Among newer additions, the Lynk & Co 900 is a full-size PHEV launched in April 2025 as a 6-seater with a 1.5-liter turbo engine and dual motors producing up to 872 HP combined (top trim), offering a total range of up to 1,443 km (CLTC) from its 52.38 kWh battery and priced under $45,500 for entry variants. The Z10 all-electric executive sedan, launched in September 2024, offers up to 806 km range (CLTC) on the platform. The Z20 compact BEV , launched in December 2024, starts at approximately $15,200. The 10 EM-P PHEV sedan, launched in September 2025, expands the lineup with hybrid options.

Discontinued Models

The Lynk & Co 02 Hatchback was introduced in June 2021 as a compact variant of the 02 lineup, equipped with 1.5-liter turbocharged (1.5T) and 2.0-liter turbocharged (2.0T) engine options producing up to 254 horsepower, and designed for agile urban driving with its front-wheel-drive layout and sporty styling. Production of this model ended globally by 2023, primarily due to insufficient sales volumes that failed to meet market expectations in key regions. Certain non-hybrid variants of the , a coupe-style compact launched in 2020 featuring a 2.0T engine delivering 254 horsepower and all-wheel-drive capability, were phased out in 2024 as Lynk & Co accelerated its transition to electrified powertrains. This shift aligned with broader industry trends toward hybrids and pure EVs, reducing emphasis on traditional models like the initial fuel-only 05 configurations. These discontinuations stemmed from Lynk & Co's strategic pivot to after a ownership restructuring, where low demand for and non-hybrid segments prompted resource reallocation to emerging EV platforms like the 900 series. Overall, the phased-out models played a foundational role in establishing the brand's premium positioning in the compact crossover space during its early years, paving the way for successors in the current electrified lineup.

Global Presence and Sales

Domestic Market in China

Lynk & Co's domestic market in serves as its primary sales base, accounting for over 80% of the brand's total global volume. In 2023, the company achieved annual sales of 220,250 units in , contributing to a 22% year-on-year increase for the brand overall. This performance underscores 's role as the core market, where Lynk & Co has established a strong presence through its premium positioning within the ecosystem. The brand has experienced rapid growth in China, reaching approximately 1.08 million cumulative units by the end of 2023. Post-2024, Lynk & Co shifted strategy to emphasize electric vehicles (PHEVs) and battery electric vehicles (BEVs), aligning with 's accelerating new energy vehicle (NEV) transition. This includes adaptations to its subscription model for urban car-sharing in major cities like and , promoting flexible ownership to appeal to younger, tech-savvy urbanites. In , the focus intensified on affordable EVs such as the 06 and 900 models, priced competitively to challenge leaders like BYD and Tesla in the mid-to-premium segment. The Lynk & Co 900 achieved cumulative deliveries exceeding 40,000 units by October . As of September 2025, Lynk & Co had delivered 32,902 vehicles in , contributing to first-half 2025 sales of 154,137 units, a 22% year-on-year increase. Cumulative global deliveries surpassed 1.5 million units by July 2025, predominantly in . Lynk & Co benefited significantly from government NEV subsidies in until their phase-out at the end of 2022, which supported early adoption and sales momentum. Following this, the brand has relied on ongoing tax exemptions for , extended through 2027, and premium branding in Tier 1 cities to maintain competitiveness. However, intense market competition has led to challenges, including slight sales declines for models like the 01 post-2024, with a reported 55% year-on-year drop from to August 2024 due to shifting preferences toward and rivals' aggressive pricing.

International Markets and Sales Performance

Lynk & Co's international expansion has primarily focused on , where the brand entered in 2017 and has since established production at Volvo's plant in to support local manufacturing and reduce import tariffs. In 2022, European sales reached 26,396 units, marking a 233% year-over-year increase from 7,917 units in 2021, driven by the rollout of plug-in hybrid models like the 01. However, sales faced challenges in subsequent years, with a reported 33% decline for the 01 and 02 models through April 2025, totaling 1,653 units during that period amid broader market pressures on Chinese imports. The brand expanded from seven markets in 2024 to 25 by mid-2025, including new entries into the , , and , with plans for 150 partner-operated sales locations by year-end to bolster distribution. Despite these efforts, select models like the 01 experienced declines, while the introduction of the 08 plug-in hybrid —aiming for 6,000 units in 2025—signals a push toward recovery through enhanced electric range offerings. In the , Lynk & Co launched in May 2023, initially targeting , , , and with hybrid models adapted for regional preferences. The brand expanded further in , opening a third outlet in , , and appointing a distributor in the UAE. Sales figures for the region remain modest, contributing to the brand's overall overseas volume of 81,000 units from 2021 to , with no specific breakdowns available but indicative of steady initial adoption in premium segments. New market entries in 2025 include , where sales commenced in Q2 via distributor Orbis Auto, emphasizing models like the 03 and 09 to capitalize on demand for affordable premium vehicles. Planned entry into was announced in May 2025 with three hybrid models in partnership with , focusing on urban mobility solutions and targeting initial sales of around 5,000 units through local dealerships, though the launch timeline remains pending. Broader plans for late 2025 include potential entries into Malaysia and Australia/New Zealand with an electric vehicle focus, though timelines have shifted—Malaysia entry was deferred beyond 2025, and Australian launch delayed to at least 2028 amid strategic reprioritization toward brands like Zeekr. U.S. entry, originally planned post-2024 via a rental and subscription model with an all-electric SUV, remains delayed due to regulatory and homologation hurdles. Overall, Lynk & Co achieved global sales of 285,441 units in , a 30% year-over-year increase, with international markets accounting for a growing but still minority share compared to . Projections for target 390,000 units worldwide following ownership restructuring under , with the subscription model contributing to international volume through flexible ownership options. As of September , cumulative European registrations are estimated at over 90,000 units, reflecting ongoing expansion.
YearEuropean Sales (Units)Year-over-Year Growth (%)
20217,917-
202226,396233
2023~20,000 (est.)-24 (approx.)
2024~27,00035 (approx.)
2025~20,000 (Jan-Sept est.)N/A (partial)

Motorsport Involvement

Racing Programs

Lynk & Co established its motorsport presence through a with , announced in October 2018, designating the Swedish team as the official partner for developing and fielding race cars based on the brand's production models. This collaboration leverages Cyan Racing's expertise from prior successes, including the 2017 WTCC title with , to create competitive touring cars that align with Lynk & Co's emphasis on performance and innovation. The core of the program centers on the , a racing version of the production 03 sedan, modified for TCR with enhanced , suspension, and a reinforced while retaining the overall body shape. Powered by a 2.0-liter turbocharged inline-four delivering up to 350 horsepower and 420 Nm of , the complies with TCR technical regulations and serves as a for advanced solutions transferable to road vehicles. Factory support from Lynk & Co enabled the program's debut in the 2019 FIA (WTCR), where fielded a four-car lineup to compete against established manufacturers. Participation extended to regional TCR series, including customer team efforts in TCR starting around 2020, broadening the program's footprint across Asian circuits. The initiative features prominent drivers such as Thed Björk, the 2017 WTCC champion, who has been a key figure in the Lynk & Co lineup since the program's inception, contributing to its competitive edge in international events. Overall, the racing efforts aim to elevate brand visibility on the global stage while validating chassis dynamics, efficiency, and hybrid integration concepts for future production models.

Key Events and Withdrawals

In 2019, Lynk & Co Cyan Racing achieved significant success in the (WTCR), securing the teams' championship and marking the first world title in for a Chinese manufacturer. The team, featuring drivers such as Yann Ehrlacher, recorded multiple race victories and podium finishes that season, contributing to their overall dominance. Across the broader TCR series from 2018 to 2021, Lynk & Co Cyan Racing amassed over 50 podiums and 20 race wins globally, demonstrating consistent competitiveness in . The 2022 season was marred by a major tire safety controversy involving Goodyear tires, the series' official supplier. Multiple tire failures occurred during races, including punctures at the Vallelunga event in July that prompted Lynk & Co to withdraw their five cars citing safety risks. Further incidents, such as cancellations at the due to tire explosions, heightened concerns across the WTCR grid. This culminated in the suspension of Lynk & Co Cyan Racing's WTCR program in August 2022, effective immediately after ongoing discussions with series organizers failed to resolve the tire issues. The decision left a reduced 12-car grid for subsequent rounds and effectively ended their participation in the championship for the remainder of the year, with no return to WTCR announced thereafter. The WTCR series itself concluded after the season amid declining participation and these safety challenges. Following the WTCR withdrawal, Lynk & Co Cyan Racing shifted focus to the , where the team continued operations and secured the 2024 teams' world title, their tenth in the category. In 2025, the team achieved further success by winning both the teams' and drivers' championships in the , with Yann Ehrlacher claiming the drivers' title. The partnership with persisted in this international series, emphasizing technological development.

Challenges and Controversies

Market Challenges

Lynk & Co experienced notable sales declines in following 2024, particularly for models like the 01, which saw a significant reduction amid the industry's shift toward electric vehicles (EVs) and plug-in hybrids. Through April 2025, sales of its core lineup, including the 01 and 02 , fell 33 percent year-over-year to 1,653 units, reflecting broader challenges in transitioning from models to new energy vehicles (NEVs). Market entry delays have further hindered Lynk & Co's global expansion. Plans for a U.S. launch, initially targeted for 2020 and later adjusted to 2025, have been postponed indefinitely due to geopolitical tensions and trade uncertainties, with the brand exploring alternative models like vehicle rentals instead of direct sales. Similarly, entry into right-hand-drive markets such as and faces significant hurdles, with right-hand-drive production delayed until at least 2028, prioritizing other brands like in the interim. These postponements stem from regulatory adaptations, supply chain adaptations for local specifications, and shifting priorities within the parent company. Competitive pressures from established players like Tesla, BYD, and European premium brands have eroded Lynk & Co's , particularly in and emerging European markets. In , the surge of affordable from BYD and Tesla has intensified rivalry, contributing to Lynk & Co's slower growth as consumers opt for brands with stronger EV ecosystems. Outside , the brand's subscription-based model—innovative in —has seen slow adoption elsewhere due to unfamiliarity and preference for traditional purchasing, limiting penetration against rivals' established dealer networks. Economic factors have compounded these issues, including global disruptions from 2022 to 2023 that affected automotive production worldwide, delaying component sourcing for Lynk & Co's assembly lines. In 2025, tariff concerns loomed large, with planning up to 50 percent duties on Chinese vehicle imports to protect local , potentially impacting Lynk & Co's export strategies in . In , provisional tariffs of 18.8 percent on Chinese battery-electric vehicles posed risks to competitiveness, though Lynk & Co committed to absorbing costs without price hikes for its upcoming 02 SUV. In response, Lynk & Co pursued restructuring through integration with sister brand , finalized in February 2025, where assumed a 51 percent stake to streamline operations, reduce costs by 15-20 percent, and accelerate the EV lineup development. This merger under Holding Group aimed to leverage shared platforms for efficiency, enabling faster rollout of hybrid and electric models to counter competitive and economic pressures. As of October 2025, Group deliveries including Lynk & Co rose 9.8 percent year-over-year to 61,636 units, indicating ongoing recovery.

Specific Controversies

In 2022, Lynk & Co's motorsport team, Cyan Racing, suspended its participation in the World Touring Car Cup (WTCR) amid serious tire safety concerns involving Goodyear tires supplied for the series. Multiple tire failures occurred during events at the Nürburgring Nordschleife in May and Vallelunga in July, with punctures happening within the recommended operating parameters, raising questions about testing adequacy and risking driver safety. The team, fielding five Cyan Lynk & Co 03 TCR cars, withdrew entirely from the season to prioritize safety, marking an abrupt end to their competitive program without any legal proceedings against Lynk & Co or the tire manufacturer. Customer feedback in during 2023 highlighted persistent quality issues with Lynk & Co's models, particularly the complexity of hybrid system repairs and frequent glitches such as slow response times and software bugs. These reports, aggregated from user reviews, contributed to service backlogs at dealerships and strained after-sales support in markets like the and . The brand's overall rating remained low, at 1.3 out of 5 on independent review platforms, underscoring challenges in reliability for early adopters. To address these issues, Lynk & Co rolled out over-the-air software updates in 2024 targeting stability and hybrid diagnostics, alongside standard 4-year/100,000 km that could be extended in select regions. No major lawsuits materialized from these controversies, but they contributed to reputational setbacks in niche markets, prompting enhanced measures.

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