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Dodge Dart (PF)
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| Dodge Dart (PF) | |
|---|---|
2014 Dodge Dart Rallye | |
| Overview | |
| Manufacturer | Dodge[a] |
| Also called | Fiat Viaggio (China)
Fiat Ottimo (China, hatchback) |
| Production | May 2012 – September 2016 June 2012 – March 2017 (China)[1] |
| Model years | 2012–2016 (China) 2013–2016 |
| Assembly | United States: Belvidere, Illinois (FCA Belvidere Assembly Plant) China: Changsha, Hunan (GAC Fiat Chrysler) |
| Designer | Timothy Allen Doyle and Michael Nicholas[2] Roberto Giolito (Ottimo)[3] |
| Body and chassis | |
| Class | Compact car (C) |
| Body style | |
| Layout | Front-engine, front-wheel drive |
| Platform | Compact US Wide |
| Related | |
| Powertrain | |
| Engine | |
| Transmission | 5-speed manual (China) 6-speed FPT C635 manual[4] 6-speed FPT C635 DCT[4] 7-speed FPT C725 DCT (China)[5] 6-speed Powertech 6F24 automatic[4] |
| Dimensions | |
| Wheelbase | 106.4 in (2,703 mm)[6] 106.6 in (2,708 mm) (Viaggio/Ottimo)) |
| Length | 183.9 in (4,671 mm)[6] 184.2 in (4,679 mm) (Fiat Viaggio) 178.9 in (4,544 mm) (Fiat Ottimo) |
| Width | 72.0 in (1,829 mm)[6] 72.8 in (1,849 mm) (Viaggio/Ottimo) |
| Height | 57.7 in (1,466 mm)[6] 57.9 in (1,471 mm) (Fiat Viaggio) 58.1 in (1,476 mm) (Fiat Ottimo) |
| Curb weight | 3,186–3,348 lb (1,445–1,519 kg)[7] |
| Chronology | |
| Predecessor | Dodge Caliber Dodge Avenger sedan |
| Successor | Dodge Neon (third generation) (Mexico) |
The Dodge Dart is a front-engine, front-wheel drive, four-door compact sedan that was manufactured and marketed by then FCA US LLC, a subsidiary of Fiat Chrysler Automobiles. The automobile debuted at the 2012 North American International Auto Show in Detroit, Michigan. In some non-US markets, the Dodge Dart is sold as the Fiat Viaggio.
Reviving a nameplate used by Dodge in model years 1960-1976 for a succession of full-size, mid-size, and finally compact models, the Dart (PF) was the brand's first compact sedan since 2005, when the Neon was discontinued.
History
[edit]A mini MPV concept car was designed and developed by Chrysler and revealed in 2006 as the Dodge Hornet to be sold exclusively in Europe.[8] It was Dodge's first attempt at building a vehicle of this small size, and the car was expected to be released in 2010. However, this concept was dropped because of the Great Recession and the restructuring of the Chrysler Group.[9]
After Chrysler's merger with Fiat in late 2010, the small Dodge Hornet concept took on a new form to share a Fiat platform.[10] In December 2011, the automaker announced the new small sedan would be called the Dodge Dart to replace the Dodge Caliber.[11][12][13]
The Dart was initially scheduled for U.S. dealership sales beginning in late June 2012.[14] The Aero model began production in the third quarter of 2012.[15] The GT began production in the second quarter of 2013.[16]
On March 4, 2014, at the Geneva Motor Show, Sergio Marchionne commented on the possible production of a hatchback model for the North American market, saying, "our North American consumers will be gradually offered alternatives for same or close to expense" and that potential buyers might account for either Fiat 500X or Jeep Renegade.[citation needed]
Features
[edit]

The Dart had three transmission options,[17][18] and available electrically boosted power steering that has a sensor and electric motor mounted to the rack itself.[19] Interiors were customizable with 12 different color/fabric combinations, optional ambient lighting systems, and optional leather seats. The dashboard featured a 7-inch (178 mm) color TFT display with trip computer and navigation system. Storage included a glove box, center console with auxiliary electronics jacks, and console map pockets.[19] Trunk volume is 13.1 cu ft (370 L).[6]
In 2014, all Darts aside from the SE got standard U Connect Bluetooth telephone for 2014. A Blacktop Package, featuring black alloy wheels and black accents, for all models except SE and Limited, as well as a California Appearance Package for the SXT and Limited, both became available for 2014.[citation needed]
The Dart was the first compact sedan to feature a rear obstacle detection system and blind spot monitoring.[19] A Dart version managing an unadjusted combined driving 40 miles per US gallon (5.9 L/100 km; 48 mpg‑imp) (16.94 km/L) made it possible for Fiat to acquire an additional 5% share of Chrysler Group.[20]
The Dart uses a similar suspension system to that of the Alfa Romeo Giulietta: in front it has independent MacPherson struts, coil springs, twin-tube dampers, and stabilizer bar while in the rear it has independent multilink suspension.[6] According to Dart chief engineer the suspension is slightly softened compared with the Alfa, "We've taken a little edge off it," "It's a blast to toss around."[21]
Models
[edit]The Dart came in several different trim levels during its four-year production run, each model having its own distinct level of standard and optional equipment:
SE
[edit]The SE was the base Dart model between 2013 and 2016. It offered the following standard equipment: 160-horsepower 2.0L Tigershark I4 engine, six-speed manual transmission, AM/FM stereo with single-disc CD/MP3 player with auxiliary and USB inputs, four-speaker audio system, heater (no air conditioning), power windows and door locks, cloth seating surfaces, dual manually-adjustable front bucket seats, split-folding rear bench seat, full instrumentation, fifteen-inch black-painted steel wheels with plastic wheel covers, and black door handles and side mirrors. Additional options available for this model included a SE Popular Equipment Group that added equipment such as air conditioning, U Connect Bluetooth with streaming audio, SiriusXM Satellite Radio, a six-speaker audio system, keyless entry, and exterior color-keyed side mirrors. A six-speed automatic transmission was also available for this trim level. In mid-2016, the SE trim level of the Dodge Dart was discontinued.
SXT
[edit]The SXT was the "mid-level" trim level of the Dart between 2013 and 2016. It added the following equipment to the base SE trim level: sixteen-inch aluminum-alloy wheels (2014 and newer models), U Connect Bluetooth with streaming audio, SiriusXM Satellite Radio, a six-speaker audio system (four-speaker audio system after mid-2016), air conditioning, keyless entry, and exterior color-keyed door handles and side mirrors. Additional options for this trim level included sixteen-inch aluminum-alloy wheels (standard on 2014 and newer models), the U Connect 8.4-inch touch-screen infotainment system, a nine-speaker, 506-watt Alpine premium amplified surround-sound audio system, remote start, a six-speed automatic transmission, a 160-horsepower 1.4 L MultiAir Turbocharged I4 engine, the Rallye Package, a seven-inch TFT instrument cluster display, and a power-adjustable front driver's bucket seat. During the final few months of Dodge Dart production, this model was known as the SXT Sport, and with the discontinuation of the previously base-model SE trim level, became the base trim level of the Dodge Dart.
Limited
[edit]The Limited was the "up-level" Dart trim level between 2013 and 2016. It added the following equipment to the "mid-level" SXT trim level: seventeen-inch aluminum-alloy wheels, the U Connect 8.4-inch infotainment system, a power-adjustable front driver's bucket seat, Nappa luxury leather-trimmed seating surfaces (2014 and later models), dual heated front seats, a seven-inch TFT instrument cluster display, a six-speed automatic transmission, a 160-horsepower 1.4 L MultiAir Turbocharged I4 engine, a 184-horsepower 2.4 L Tigershark Inline Four-Cylinder engine (standard on later models), seventeen-inch polished aluminum-alloy wheels, GPS navigation, Keyless Enter-'n'-Go with push-button start, a nine-speaker, 506-watt Alpine premium amplified surround-sound audio system, and Nappa luxury leather-trimmed seating surfaces (optional on 2013 models only). In mid-2016, the Limited trim level of the Dodge Dart was discontinued.
Aero
[edit]The Aero trim level of the Dart, available from 2013 until 2016 and based on the "mid-level" SXT trim level, was focused on fuel economy, and added the following features to that model: U Connect 8.4-inch touch screen infotainment system and 160-horsepower 1.4 L MultiAir I4 engine. Additional features on this trim level included aluminum-alloy wheels, a six-speed dual-clutch automatic transmission, and remote start. The Aero trim level of the Dodge Dart achieved an EPA fuel economy rating of 41 MPG Highway. In mid-2016, the Aero trim level of the Dodge Dart was discontinued.
GT
[edit]The GT was the top-of-the-line Dart trim level between 2013 and 2016. It added the following equipment to the Limited trim level: Nappa luxury leather-trimmed seating surfaces, Keyless Enter-'n'-Go with push-button start, eighteen-inch Granite Crystal-finished aluminum-alloy wheels, a nine-speaker, 506-watt Alpine premium amplified surround-sound audio system and a 184-horsepower 2.4 L Tigershark I4 engine. Additional options on this trim level included eighteen-inch Hyper Black-finished aluminum-alloy wheels, a six-speed automatic transmission, and a remote start. During the final few months of Dodge Dart production, this model was known as the GT Sport.
Engines
[edit]
The Dart had three engine options: a Tigershark 16-valve 2 L engine, a "Tigershark" 16-valve 2.4 L MultiAir 2 four-cylinder engine, and a 16-valve 1.4 L MultiAir Intercooled turbo engine used also in the Alfa Romeo Giulietta.[22] That engine has been retuned for American use (changing the required grade of oil to one widely available in the U.S. and Canada, for example) in the Fiat 500 Abarth.[23] The 1.4T Dart also will have more torque than the Abarth. A 6-speed manual transmission was available with all engines. A six-speed automatic was optional on the 2.0 L and 2.4 L engines while a six-speed dual-clutch transmission was available on the 1.4 L turbo version. Marchionne stated that a 9-speed automatic would be available sometime later, but the Dart ended production before it could be added.[24] All Dart engines were built in Dundee, Michigan.[25]
In 2014, the Dart SXT and Limited included a 2.4 L I4 engine with increased horsepower ratings, while making the 2.0 L Tigershark I4 engine only available in the base SE model. The 2.4 L I4 engine was offered in late 2013 with the introduction of the Dart GT model. The Dart Aero, Rallye, SXT, and Limited models are the only models available with the 1.4 L MultiAir turbocharged I4 engine.[citation needed]
| Model | Engine type | Displacement | Power | Torque | Fuel consumption (City/Highway) EPA est. | Notes |
|---|---|---|---|---|---|---|
| SE, SXT (2013), SXT Sport, Rallye, Limited (2013) | Chrysler 2.0 L I4 Tigershark | 1,999 cc (122 cu in) | 160 bhp (119 kW) at 6,400 rpm | 148 lb⋅ft (201 N⋅m) at 4,600 rpm | 25 mpg‑US (9.4 L/100 km; 30 mpg‑imp)/36 mpg‑US (6.5 L/100 km; 43 mpg‑imp) | - |
| SXT (2013), Rallye, Limited (2014) | Fiat 1.4 L I4 FIRE MultiAir Turbo | 1,368 cc (83.5 cu in) | 160 bhp (119 kW) at 5,500 rpm | 184 lb⋅ft (249 N⋅m) at 2,500 rpm | 27 mpg‑US (8.7 L/100 km; 32 mpg‑imp)/39 mpg‑US (6.0 L/100 km; 47 mpg‑imp) | - |
| Aero | 27 mpg‑US (8.7 L/100 km; 32 mpg‑imp)/41 mpg‑US (5.7 L/100 km; 49 mpg‑imp) | - | ||||
| SXT, Limited, GT, GT Sport | Chrysler 2.4 L I4 Tigershark MultiAir 2 | 2,360 cc (144 cu in) | 184 bhp (137 kW) at 6,250 rpm | 171 lb⋅ft (232 N⋅m) at 4,800 rpm | 23 mpg‑US (10 L/100 km; 28 mpg‑imp)/33 mpg‑US (7.1 L/100 km; 40 mpg‑imp) | - |
| Engine model | Years | Transmissions |
|---|---|---|
| Tigershark 16-valve 2.0-liter four-cylinder | 2012–16 | 6-speed manual, 6-speed automatic (Powertech 6F24) |
| Fiat 1.4-liter MultiAir Intercooled Turbo | 2012–16 | 6-speed manual, 6-speed dual dry clutch |
| 2.4-liter Tigershark MultiAir 2 | 2012–16 | 6-speed manual, 6-speed automatic (Powertech 6F24) |
Safety
[edit]The Dart is equipped with numerous safety features, such as: brake assist, brake-lock differential, rainy brake support, hydraulic boost compensation, electronic stability control, traction control, anti-lock braking system, electronic roll mitigation, hill-start assist, trailer-sway control, rear backup camera and rear park assist. The Dart has 10 airbags standard; it also has a reactive head-restraint system for the front seats, and other available systems are blind-spot monitoring and rear cross path detection.[27] The Giulietta, on which the Dart is based, has achieved the highest rating for a compact car in the Euro NCAP tests.[28]
The Insurance Institute for Highway Safety (IIHS) gave the 2013 Dart a five-star safety rating in the frontal offset barrier, rollover, and side impact crash tests. The Dart also earned an IIHS Top Safety Pick for 2012.[29]
Insurance Institute for Highway Safety (IIHS) was safety tested by IIHS in 2013
| Small overlap front:driver-side | Acceptable |
| Moderate overlap front | Good |
| Side | Good |
| Roof strength | Good |
| Head restraints & seats | Good |
| Overall: | |
| Frontal driver: | |
| Frontal passenger: | |
| Side driver: | |
| Side passenger: | |
| Side Pole Driver: | |
| Rollover: |
Motorsports and SRT
[edit]At the New York International Auto Show in 2012, a Dodge Dart turbo four-wheel drive rally car was shown. The blue-and-white SRT-badged car entered the 2012 Global RallyCross Championship, driven by four-time Rally America champion Travis Pastrana and his teammates.[33]
Based on the 2013 Dodge Dart, it included a 2.0 L 4-cylinder, 16-valve turbocharged engine rated at 600 hp (447 kW) and over 550 lb⋅ft (746 N⋅m) of torque, and a Sadev four-wheel drive transmission.[34][35] The Dart continued in the 2013 Global RallyCross Championship season, but after Pastrana placed 10th in the driver's standings for both years, Dodge pulled out of the series and he returned to Subaru Rally Team USA in 2014.
The Dart SRT 4 was originally planned for production starting in December 2016, based on the 2014 five-year plan of the Fiat Chrysler Automobiles (FCA) group. However, due to the decision to end production of the Dart, due to poor sales numbers, the SRT 4 version was canceled.[36]
Fiat models
[edit]The Fiat Viaggio ("journey", "voyage" in English), also called fēi xíang (菲翔), is a sedan version of the Dodge Dart for the Chinese market, designed by the Fiat Group Style Centre in Turin, Italy. A 1.4 L T-Jet engine producing 120 PS (88 kW) or 150 PS (110 kW), was available paired to a 5-speed manual or 6-speed dual clutch gearbox for 2012 and 2013. A 7-speed Dual Dry Clutch gearbox was standard from 2015 to 2017.[37]
The Viaggio was unveiled at the 2012 Beijing International Auto Show, and went on sale in the third quarter 2012,[38][39] with delivery by the end of 2012.[40]
The Fiat Ottimo is a 5-door hatchback version of the Viaggio for the Chinese market. It was introduced at 2013 Guangzhou Auto Show and was designed by Roberto Giolito.[41] The Ottimo offers the same engine and gearboxes that comes standard in the Viaggio.[42]
-
Fiat Viaggio (front)
-
Fiat Viaggio (rear)
-
Fiat Ottimo (front)
-
Fiat Ottimo (rear)
Engines
[edit]| Model | Years | Type/code | Power at rpm, Torque at rpm |
|---|---|---|---|
| 1.4T 120 HP | 2012–2017 | 1,368 cc (83.5 cu in) I4 turbo (T-Jet turbo) | 120 PS (88 kW; 118 hp) at 5,500, 206 N⋅m (152 lb⋅ft) at 2,500 |
| 1.4T 150 HP | 2012–2017 | 1,368 cc (83.5 cu in) I4 turbo (T-Jet turbo) | 150 PS (110 kW; 148 hp) at 5,500, 230 N⋅m (170 lb⋅ft) at 3,000 |
Transmissions
[edit]| Model | Years | Types |
|---|---|---|
| Wyatt Exclusive Edition 1.4T 120 HP | 2012– | 5-speed manual, 6-speed dual dry clutch |
| Enjoy Edition 1.4T 120 HP | 2012– | 5-speed manual, 6-speed dual dry clutch |
| Energizer Enjoy Edition 1.4T 120 HP | 2012– | 6-speed dual dry clutch |
| Exclusive Edition 1.4T 150 HP | 2012– | 6-speed dual dry clutch |
Production
[edit]The Dart was manufactured at Chrysler's Belvidere Assembly Plant,[43][25][44] where the Dodge Caliber (2006-2011), Jeep Compass, Jeep Patriot, the first & second generation Dodge Neon (1995-2005) and Dodge Neon SRT4 (2003-2005) were all manufactured.[citation needed]
The Dart used a modified variant of the Fiat Compact Platform,[45] shared with the Alfa Romeo Giulietta, widened by 1.5 in (38 mm) and lengthened by 3.7 in (94 mm) to its wheelbase — creating the Compact U.S. Wide (CUSW) platform. The modified platform, adapted to U.S. requirements and subsequently redesignated the PF platform, was designed over approximately 18 months at a cost of US$1 billion.[46]
Marketing
[edit]In July 2012, the first television advertisement for the Dodge Dart aired during the broadcast of the Major League Baseball All-Star Game, featuring the bassline from Kanye West's "No Church in the Wild", a spoof on the Reliant Robin and a cameo by NFL's Tom Brady.[47]
In May 2013, the Dodge Dart was marketed as a tie-in to promote the film Fast & Furious 6, despite not appearing on the film. The car appears in Fast & Furious 6 : The Game.[48]
Discontinuation
[edit]On January 27, 2016, Fiat Chrysler announced the end of Dodge Dart and Chrysler 200 production to redirect its focus towards crossover vehicles. A plan to move production from its Belvidere Assembly Plant to Mexico was in the works but later scrapped.
The Dart ended production on September 2, 2016, after failing to meet sales expectations.[49] A revived Dodge Neon based on the Fiat Tipo replaced it in the Mexican market.[50]
During a press conference held at the 2017 Detroit Auto Show, FCA President Sergio Marchionne said: "I can tell you right now that both the Chrysler 200 and the Dodge Dart, as great products as they were, were the least financially rewarding enterprises that we've carried out inside FCA in the last eight years," adding "I don't know one investment that was as bad as these two were."[51]
The Dart's discontinuation has attributed to declining sales of passenger cars in general and particularly in the compact car segment. Moreover, there was shift in consumer preference towards SUVs and trucks which made the automaker focus on more profitable Jeep and Ram models. There was no reason to continue building a low-priced compact sedan that needed incentives such as interest-free financing to attract customers when buyers looked forward to higher-priced Jeeps with profit-driving high-end trims and option packages.[52] The Dart's domestic competitors, the Chevrolet Cruze and Ford Focus, also suffered steep drops in sales, in contrast to Japanese models such as the Honda Civic and Toyota Corolla whose sales declined much more gradually during the shift towards SUVs. FCA's decision not to replace the Dart and 200 in favor of more crossover vehicles would later prove to be justified when Ford Motor Company announced in 2018 it was ending production of all non-truck vehicles except the Ford Mustang in North America, followed by the paring down of other passenger car models from other automakers.[53]
During the COVID-19 pandemic in 2020, some remaining Dart models were sold to customers due to production issues of other models as a result of the pandemic.[54]
Sales
[edit]Sales of the Viaggio and Ottimo ended in September 2017 due to low sales performance, recording only 1,623 Viaggio and 650 Ottimo cars sold during its ending year of production.[55][56]
| Year | United States | Canada | Mexico | China | |
|---|---|---|---|---|---|
| Fiat Viaggio[57] | Fiat Ottimo[58] | ||||
| 2012 | 25,304 [59] | 3,460[59] | 2,526[60] | 11,288 | |
| 2013 | 83,388 [61] | 9,870[62] | 1,066[63] | 48,375 | |
| 2014 | 83,858[64] | 7,623 | 849[65] | 43,922 | 24,168 |
| 2015 | 87,908[66] | 3,061 | 292 | 21,399 | 10,082 |
| 2016 | 43,402[66] | 1,424[63] | 44 | 7,618 | 5,081 |
| 2017 | 10,082[67] | 533[68] | 1,623 | 650 | |
| 2018 | 386[59] | 4 | 248 | 21 | |
| 2019 | 16[59] | 1 | 23 | ||
| 2020 | 5 | ||||
| 2021 | 10[54] | 1 | |||
| 2022 | 5[54] | ||||
| 2023 | 3[54] | ||||
| 2025 | 6[54] | ||||
Dodge reported the sale of one new Dart as during September 2024, eight years after production ended.[69] They later reported selling another six in the third quarter of 2025.[70]
Notes
[edit]- ^
- Chrysler Group LLC (2013–2014)
- FCA US LLC (2014–2016)
References
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- ^ Kucinski, Joe (October 2, 2025). "Somehow, Dodge Dart Sales Are Up 500% Year-Over-Year in the 3rd Quarter of 2025". roadandtrack.com. Retrieved October 4, 2025.
External links
[edit]Dodge Dart (PF)
View on GrokipediaHistory and Development
Origins
The Dodge Dart nameplate, dormant since the discontinuation of the original compact model in 1976, was revived in 2012 for a new front-wheel-drive sedan, chosen to leverage the badge's legacy of performance, value, and popularity in Dodge's compact car history from 1960 to 1976.[4][5] This decision drew on the Dart's status as one of Chrysler Corporation's most successful nameplates during its era, evoking a sense of heritage while signaling Dodge's return to the competitive compact segment.[6] Following Fiat's investment in a 35% stake of Chrysler in 2009, forming the Chrysler-Fiat alliance, development of the new Dart began around 2010 as the first major product of the partnership, intended to fill the gap left by the aging Dodge Caliber compact hatchback.[7][8] The project evolved from an earlier Dodge Hornet concept, adapting it to share Fiat's Compact U.S. Wide (CUSW) architecture, a stretched and widened variant of the platform underlying the Alfa Romeo Giulietta.[9] Chrysler invested nearly $700 million to retool the Belvidere Assembly Plant in Illinois for production, including a new body shop to support the CUSW platform's implementation across Fiat and Chrysler models like the Fiat Viaggio.[10] Design and engineering efforts emphasized European influences, particularly from the Alfa Romeo Giulietta, whose independent suspension and handling dynamics served as a foundational benchmark for the Dart's chassis tuning to achieve responsive road manners suited for the American market.[11][12] This collaboration integrated Fiat's lightweight materials and structural efficiencies with Chrysler's packaging expertise, resulting in a vehicle positioned as Dodge's first contemporary compact sedan.[13] The model was formally unveiled at the 2012 North American International Auto Show in Detroit on January 9, marking a pivotal moment in the alliance's product strategy.[14]Launch
The Dodge Dart (PF) made its world debut on January 9, 2012, at the 2012 North American International Auto Show in Detroit, Michigan, marking the first major product from the Chrysler-Fiat alliance. The event highlighted the sedan's blend of Dodge's performance heritage with Fiat's compact platform engineering, positioning it as a fresh entry in the compact car segment. Alongside the production model, Dodge showcased early previews of performance-oriented variants, including the Rallye trim with sport-tuned suspension and visual enhancements to appeal to enthusiasts.[15][16] Production of the 2013 model year Dart commenced on May 7, 2012, at the Chrysler Group's Belvidere Assembly Plant in Belvidere, Illinois, following a $600 million investment in facility upgrades. The first customer-bound vehicles rolled off the line shortly after, enabling initial deliveries to U.S. dealerships in June 2012. This rapid ramp-up allowed the Dart to reach showrooms as a 2013 model ahead of the typical fall rollout for new vehicles.[17][18] At launch, the Dart's base SE trim carried a starting U.S. manufacturer's suggested retail price of $15,995, emphasizing affordability in a competitive market. Dodge strategically positioned the vehicle as a value-driven compact sedan, targeting buyers seeking style, efficiency, and handling superior to rivals like the Honda Civic and Ford Focus, while leveraging the revived Dart nameplate from the brand's 1960s era.[19][20]Design and Features
Platform and Body
The Dodge Dart (PF) was built on the Compact U.S. Wide (CUSW) platform, a front-wheel-drive architecture derived from Fiat Group's design and adapted for North American markets by lengthening and widening it from the Alfa Romeo Giulietta's base.[21] This platform, later designated PF, featured a wheelbase of 106.4 inches, providing a stable foundation for the sedan's handling and interior packaging.[22] Offered exclusively as a four-door sedan, the Dart measured 183.9 inches in length, 72.0 inches in width (without mirrors), and 57.7 inches in height, with curb weights ranging from 3,081 to 3,294 pounds depending on trim and options.[22][23] The exterior design, crafted by Dodge's in-house team, emphasized an athletic and aggressive stance with a low, wide profile that evoked a coupe-like silhouette. Key elements included a modern split crosshair grille integrated into a bold front fascia, projector headlamps as standard, and Charger-inspired racetrack taillamps featuring 152 LEDs for enhanced visibility.[21] LED daytime running lights were available on higher trims, contributing to the model's distinctive lighting signature. The body structure incorporated high-strength steel in 68 percent of its composition, including hot-stamped, ultra-high-strength variants, which enhanced torsional rigidity while reducing weight to support better fuel efficiency and crash performance.[24] Laser-brazed roof seams and piano black accents further refined the exterior's premium feel. Aerodynamic efficiency was a priority, with over 600 hours of wind tunnel testing resulting in a drag coefficient of 0.285 for standard models—one of the lowest in the compact segment at launch.[25] Features like active grille shutters, underbody panels, and tire spats minimized airflow disruption, while the Aero variant added specialized shaping, including an integrated decklid spoiler, to further optimize drag and achieve up to 41 mpg highway.[21] These elements collectively contributed to the Dart's balanced ride and reduced wind noise.Interior and Technology
The Dodge Dart (PF) accommodated five passengers in a cabin designed for compact car practicality, featuring cloth upholstery as standard across base models with leather options available on higher trims such as the Limited and GT.[26] The rear seats employed a 60/40 split-folding configuration with a trunk pass-through, enhancing cargo versatility alongside the standard 13.1 cubic feet of trunk space, which aligned with segment averages but was outpaced by some competitors like the Chevrolet Cruze.[26][27] The dashboard adopted a driver-centric layout with soft-touch materials and a floating island bezel, incorporating available ambient LED accent lighting—typically in Ruby Red on models like the GT—to frame the audio, HVAC controls, and instrument panel for improved nighttime usability.[1] Higher trims integrated a class-exclusive 7-inch thin-film transistor (TFT) reconfigurable driver display, allowing customization of gauges, performance metrics, and navigation prompts via steering wheel controls.[28] Central to the technology suite was the Uconnect infotainment system, with a 7-inch touchscreen standard on Rallye and upper trims, supporting Bluetooth hands-free connectivity, USB ports for device integration, and an auxiliary input for audio playback.[29] Optional upgrades included Garmin-based navigation and an 8.4-inch touchscreen variant for enhanced multimedia control, including SiriusXM satellite radio and voice commands, though the interface was noted for its intuitive design despite occasional lag in early implementations.[26][27] Comfort features emphasized everyday usability, with dual-zone automatic climate control available on Limited and GT models to maintain individualized temperatures, complemented by optional heated front seats and remote start functionality via key fob.[26] These elements contributed to a quiet cabin with thoughtful storage solutions, such as a spacious glovebox for tablets and side pockets in the center console.[1] Initial production models faced critiques for interior build quality, including inconsistent material durability and fitment issues in the dashboard and seats, which were partially addressed through a 2014 mid-cycle refresh that revised upholstery padding and surface treatments for improved longevity.[30] Overall, while the Dart's interior offered competitive space and tech integration, its materials lagged behind rivals like the Honda Civic in perceived premium feel.[27]Suspension and Handling
The Dodge Dart (PF) featured an independent MacPherson strut front suspension with coil springs and a stabilizer bar, paired with a multi-link independent rear suspension, providing a balanced ride and responsive handling.[31] This setup was derived from the Alfa Romeo Giulietta platform, with Dodge engineers tuning it for enhanced sportiness while maintaining everyday usability.[32] The GT trim included a sport-tuned suspension with frequency-sensitive damping shocks, which improved cornering stability at higher speeds compared to the standard setup on base models.[26] Steering was managed by an electric power steering (EPS) system standard across all trims, offering variable effort for better control and fuel efficiency.[33] The system provided quick response with 2.7 turns lock-to-lock and a 15:1 steering ratio, contributing to the Dart's agile feel during maneuvers.[34] On the GT, a unique sport steering calibration further sharpened turn-in precision.[33] The braking system consisted of standard four-wheel antilock disc brakes (ABS) with ventilated front rotors measuring 12.0 inches in diameter and solid rear rotors at 10.4 inches, ensuring reliable stopping power under varied conditions.[35] ABS was complemented by electronic stability control and brake assist as standard equipment.[22] Tire options ranged from 16-inch wheels with 205/55R16 all-season tires on base models to 18-inch wheels with 225/40R18 performance-oriented all-season tires on the GT, supporting the vehicle's handling dynamics.[26] In handling tests, the Dart GT achieved approximately 0.85 g of lateral grip on the skidpad, demonstrating strong cornering ability for its class, though it exhibited some understeer at the limit.[36] Reviewers praised its agile steering and composed chassis for spirited driving, but noted the firm ride on non-GT models could feel harsh over rough roads.[37]Trim Levels
The Dodge Dart (PF) trim levels varied slightly across its 2013–2016 production run. In 2013, offerings included SE, SXT, Rallye, Aero, Limited, and GT. For 2014 and 2015, the lineup consisted of SE, SXT, Aero, GT, and Limited. In 2016, the lineup was simplified to three core trims—SXT Sport, GT Sport, and Turbo—with sub-variants including Aero, Limited, SXT Sport Rallye, and others.[38][39][40][41]SE
The SE trim served as the entry-level offering for the Dodge Dart (PF) from 2013 to 2016, starting at a U.S. MSRP of $15,995 in 2013 (rising to $16,995 by 2016) and targeting budget-conscious buyers, including millennials seeking affordable, customizable transportation and empty nesters prioritizing value.[31] As the most basic configuration, it emphasized essential functionality without premium amenities, appealing to those entering the compact sedan market on a limited budget.[31] Standard equipment on the SE included a 2.0-liter Tigershark inline-four engine (detailed in the Engines section), paired with a six-speed manual transmission or optional six-speed automatic, 16-inch steel wheels with covers, cloth bucket seats in black with sport mesh inserts, and a basic Uconnect infotainment system featuring a 4-inch display, AM/FM radio, CD/MP3 player, and four speakers.[31][26] This no-frills setup provided reliable daily commuting capabilities, with the manual variant delivering an EPA-estimated 25 mpg city/36 mpg highway fuel economy to underscore its efficiency focus.[42][43] Lacking advanced technologies such as larger touchscreens or navigation found on higher trims, the SE prioritized straightforward value and mechanical simplicity.[31] Minor updates occurred across model years, including the addition of standard air conditioning, Bluetooth streaming audio, cruise control, power door locks, power mirrors, and remote keyless entry to the 2015 SE for improved convenience at a bundled price.[44] That year also introduced a standard ParkView rear backup camera, enhancing visibility for urban drivers.[44] These refinements maintained the SE's position as the accessible entry point through 2016, with production emphasizing its role in broadening the Dart's appeal through affordability.[31]SXT
The SXT trim served as the mid-level offering for the Dodge Dart (PF), available from 2013 through 2016 and positioned as the expected volume seller due to its appealing blend of sporty styling, practical features, and value starting at $17,995 in 2013 (rising to $19,395 by 2016) including destination charges.[45][46] This trim provided a noticeable step up from the base SE in visual appeal and equipment, attracting buyers seeking enhanced aesthetics and customization without venturing into higher-end luxury. Key standard features emphasized the SXT's sporty character, including 17-inch aluminum wheels, body-color power mirrors and door handles, and projector fog lamps for improved nighttime visibility and a more aggressive front fascia. The interior included upgraded cloth seats with better bolstering for comfort during daily drives, while the optional Uconnect 8.4-inch touchscreen integrated navigation, Bluetooth connectivity, and customizable displays, broadening its tech appeal over the SE's basic setup. Compared to the Aero trim, the SXT allowed greater personalization in styling and wheel options, prioritizing driver engagement over pure aerodynamic efficiency. Powertrain choices centered on versatility, with the standard 2.0-liter Tigershark inline-four engine delivering 160 horsepower and 148 lb-ft of torque for balanced performance. Buyers could opt for the efficient 1.4-liter MultiAir turbocharged engine (160 hp, 184 lb-ft) or the more potent 2.4-liter Tigershark (184 hp, 171 lb-ft) introduced in 2013, all paired with a standard six-speed manual transmission for engaging shifts; automatic options were also available as noted in the transmissions section. These configurations supported the SXT's role as a customizable daily driver. In 2013, the Rallye trim was available as a distinct level based on the SXT, adding appearance enhancements such as hood stripes, Hyper Black 17-inch aluminum wheels, black grille and headlamp bezels, and body-color accents to heighten visual flair without mechanical modifications. Rallye later became a package or sub-trim option, such as the 2016 SXT Sport Rallye. Fuel efficiency peaked at 41 mpg highway with the 1.4-liter turbo and six-speed manual combination, underscoring the SXT's appeal for fuel-conscious commuters.[38][40]Aero
The Aero trim was introduced for the 2013 model year as Dodge's efficiency-oriented variant of the Dart, starting at a U.S. MSRP of $19,295 and aimed at eco-conscious consumers seeking superior fuel economy in a compact sedan.[47] It remained available through the 2016 discontinuation of the Dart lineup, with 2015 pricing around $20,495, emphasizing aerodynamic refinements and lightweight elements to maximize highway efficiency.[48] Key aerodynamic enhancements include a distinctive front fascia with an integrated air dam, a rear decklid spoiler, composite underbody panels to smooth airflow, and low-rolling-resistance tires, all contributing to a low drag coefficient of 0.28.[49] These features, combined with active grille shutters that close at highway speeds to reduce drag, help the Aero achieve an EPA-rated 28 mpg city and 41 mpg highway with its standard powertrain.[1] The trim's standard engine is a 1.4-liter MultiAir turbocharged inline-four producing 160 horsepower, paired with a 6-speed manual transmission for optimal efficiency; an optional six-speed dual dry-clutch automatic transmission was available for smoother operation and slightly adjusted economy ratings of 27 mpg city and 37 mpg highway.[50] Inside, the Aero includes a dedicated efficiency gauge integrated into the instrument cluster display, providing real-time feedback on driving habits to encourage fuel-saving behaviors like steady acceleration and coasting.[51] Marketing for the Aero highlighted its potential for exceptional real-world economy, with independent tests and owner reports noting up to 50 mpg on highways under ideal conditions such as steady 65-mph cruising with minimal wind resistance.[52] Production was relatively limited compared to mainstream trims, positioning the Aero as a niche option for buyers prioritizing sustainability over luxury or sportiness.[53]Limited
The Dodge Dart Limited trim was available from 2013 to 2016, starting at $19,995 in 2013 (rising to $23,795 by 2015) and positioned as a near-luxury compact sedan emphasizing refined comfort over entry-level economy.[54][55] This upscale variant targeted buyers seeking premium conveniences in a front-wheel-drive package, with production continuing until mid-2016 when it was discontinued alongside the model's overall phase-out. In 2013, it featured a standard 2.0-liter Tigershark inline-four engine (160 hp) paired with a six-speed manual transmission or optional six-speed automatic; from 2014, the standard engine became the 2.4-liter Tigershark MultiAir inline-four (184 hp) paired exclusively with a six-speed automatic transmission for effortless urban and highway driving.[56][57][58][59] Key premium features included leather-trimmed Nappa seats with optional heating for front occupants, dual-zone automatic climate control for individualized comfort, and 17-inch polished aluminum alloy wheels accented by chrome exterior trim for an elegant appearance.[60][61] The interior boasted soft-touch materials, chrome door handles, and LED ambient lighting to enhance the upscale ambiance. Technology highlights comprised a standard Uconnect 8.4-inch touchscreen infotainment system with Bluetooth connectivity and a rearview camera, plus an optional navigation package for added convenience.[60][26] The Limited's unique appeal lay in its quiet cabin, achieved through enhanced sound insulation and aerodynamic underbody treatments that minimized road and wind noise, making it particularly suitable for family-oriented drivers prioritizing serenity and long-distance comfort.[62][60] This refinement, combined with spacious rear seating and a 13.1-cubic-foot trunk, positioned the trim as a versatile daily driver in the compact segment.[56]GT
The Dodge Dart GT, introduced for the 2013 model year (initially planned as R/T but renamed), served as the sportiest trim level in the lineup, debuting at the North American International Auto Show with a starting MSRP of $19,995 (excluding destination) in 2013 (rising to $22,095 by 2016). It featured the most powerful engine option available at launch, a 2.4-liter Tigershark inline-four with MultiAir technology producing 184 horsepower at 6,250 rpm and 171 lb-ft of torque at 4,500 rpm. This configuration positioned the GT as the performance-oriented variant, emphasizing enhanced driving dynamics over the base models' focus on efficiency or value.[63] Key performance enhancements included a sport-tuned suspension with firmer damping for improved handling and reduced body roll, paired with 18-inch lightweight aluminum wheels fitted with 225/45R18 all-season tires. The GT also came standard with larger performance brakes—13.4-inch vented discs up front and 10.4-inch solid discs at the rear—for better stopping power, along with leather-trimmed sport bucket seats embroidered with GT branding for enhanced driver support during spirited driving. Transmission choices comprised a six-speed manual or a six-speed automatic with paddle shifters mounted on the steering wheel, allowing manual gear selection for greater control. Inside, the GT offered a premium 7-inch thin-film transistor (TFT) reconfigurable instrument cluster that displayed real-time performance data, such as boost levels and torque output, alongside an available Alpine premium nine-speaker audio system for immersive sound. For the manual transmission, drivers could access basic launch assistance through the electronic throttle calibration, though full launch control was not standard. EPA-estimated fuel economy stood at 23 mpg city and 35 mpg highway with the manual transmission, reflecting a balance between performance and efficiency; independent testing recorded a 0-60 mph time of approximately 7.9 seconds with the manual.[1] For 2015, the GT received minor updates to its technology suite, including expanded availability of the Technology Group package that added options like adaptive cruise control with stop-and-go functionality, enhancing highway driving comfort without compromising the trim's sporty character. In 2016, a Turbo trim was introduced as an efficient performance option with the 1.4L turbo engine, complementing the GT's naturally aspirated power focus.[64]Powertrain
Engines
The Dodge Dart (PF) was equipped with three inline-four-cylinder engine options from the Chrysler Tigershark family, all designed for a balance of performance, efficiency, and compliance with emissions standards. These naturally aspirated and turbocharged powerplants featured aluminum blocks with cast-iron liners, DOHC or SOHC configurations, and 16 valves, emphasizing lightweight construction and variable valve timing for improved fuel economy. All variants required regular unleaded gasoline (87 octane) and met Federal Tier 2 emissions requirements, with specific certifications including Bin 5 for the turbocharged model and Bin 4 for the others, alongside LEV II or ULEV II standards in select states.[65] In 2023, a class-action settlement extended the powertrain warranty to 7 years or 100,000 miles (whichever first) for oil consumption defects affecting Tigershark engines in 2013-2016 Dart models.[66] The base 2.0-liter Tigershark I4 was a naturally aspirated engine producing 160 horsepower at 6,400 rpm and 148 lb-ft of torque at 4,600 rpm, with a redline of 6,750 rpm.[65] It utilized multiport fuel injection and dual overhead cams for smooth operation across a broad rpm range, contributing to the Dart's everyday drivability. Early production examples of this engine reported excessive oil consumption, often requiring additions between changes, but Chrysler addressed the issue through design refinements by the 2014 model year.[67] A more efficient alternative was the 1.4-liter MultiAir turbocharged I4, delivering 160 horsepower at 5,500 rpm and 184 lb-ft of torque from 2,500 to 4,000 rpm, with a redline of 6,500 rpm.[65] This single overhead cam engine employed Fiat's MultiAir electro-hydraulic valve actuation for precise airflow control, enabling strong low-end torque while optimizing fuel economy when paired with the dual-clutch transmission.[68] Its turbocharger provided responsive acceleration without the lag common in larger boosted setups; 87 octane was accepted, though 93 octane was preferred for optimal performance.[65] For higher performance, the 2.4-liter Tigershark MultiAir 2 I4 offered 184 horsepower at 6,250 rpm and 174 lb-ft of torque at 4,800 rpm, with a redline of 6,500 rpm.[65] Featuring single overhead cams and MultiAir 2 variable valve lift technology, it prioritized mid-range power for quicker acceleration, particularly in the GT trim.[68] Like the others, it avoided major recalls, though some units experienced oil consumption addressed via warranty extensions rather than full recalls.[69]Transmissions
The Dodge Dart (PF) was offered with three transmission options, all front-wheel-drive units designed to pair with its inline-four engines for a balance of performance and efficiency. The standard transmission across most trims was a six-speed manual, while a six-speed automatic provided a conventional alternative, and a six-speed dual dry-clutch transmission (DDCT) was specific to the turbocharged powertrain. These gearboxes featured optimized gear ratios to enhance acceleration and fuel economy, with final drives tailored to engine characteristics.[70][71] The six-speed C635 manual transmission, manufactured by Fiat Powertrain Technologies, was standard on SE, SXT, and GT trims, pairing with the 2.0-liter and 2.4-liter engines. It utilized close-ratio gearing for responsive shifts, with ratios of 3.90:1 in first, 2.11:1 in second, 1.36:1 in third, 0.97:1 in fourth, 0.75:1 in fifth, 0.62:1 in sixth, and 4.00:1 in reverse; the final drive ratio was 4.12:1 for improved acceleration. This setup optimized torque delivery from the naturally aspirated engines, contributing to sporty driving dynamics without electronic rev-matching features on any variant. Early units of the manual transmission experienced clutch issues, leading to a 2023 class-action settlement that extended the powertrain warranty for clutch slave cylinder repairs to 10 years or 150,000 miles from the original purchase date.[71][70][72][73] A six-speed automatic transmission, known as the Powertech 6F24 and sourced from Hyundai, was available across all trims as an option with the 2.0-liter and 2.4-liter engines. This electronically controlled unit included adaptive shift logic to adjust to driving conditions, providing smoother operation in varied scenarios like city traffic or highway cruising. Paired with the 2.0-liter engine, it achieved EPA-estimated fuel economy of 25 mpg city and 36 mpg highway, emphasizing efficiency through its wide ratio spread and lock-up torque converter.[70][74][75] Exclusive to the 1.4-liter MultiAir turbo engine in SXT and Aero trims, the six-speed C635 DDCT offered quick shifts via dual dry clutches and included paddle shifters for manual control, simulating a continuous variable transmission feel in automatic mode. Its gear ratios provided a broad spread for the turbocharged output, with a final drive of 4.44:1 to support rapid acceleration, yielding EPA ratings of 28 mpg city and 40 mpg highway. However, early units suffered from shudder during low-speed shifts and clutch engagement, attributed to dry clutch wear; these were addressed through recalls (e.g., NHTSA 15V-542 for transmission control module) and technical service bulletins rather than a dedicated class-action settlement.[70][71][74][76]Safety
Safety Equipment
The Dodge Dart (PF) came equipped with a comprehensive array of standard passive safety features designed to protect occupants in the event of a collision. These included ten airbags: dual-stage front airbags for the driver and passenger, front seat-mounted side thorax airbags, driver and passenger knee airbags, and side curtain airbags covering both front and rear rows.[77] The vehicle's body structure incorporated 68 percent high-strength steel, including a reinforced B-pillar constructed with very high-strength steel reinforcements to enhance side-impact protection.[78][79] Energy-absorbing front crumple zones helped manage crash forces by deforming to absorb impact energy, reducing the amount transmitted to the passenger compartment.[80] Active safety systems were also standard across all trims and model years, providing assistance to prevent or mitigate accidents. The antilock braking system (ABS) with electronic brake-force distribution (EBD) prevented wheel lockup during hard braking, while electronic stability control (ESC) integrated with all-speed traction control and electronic roll mitigation helped maintain vehicle control in slippery or evasive maneuvers.[81] A tire pressure monitoring system (TPMS) displayed real-time tire pressures and alerted drivers to low pressure or malfunctions, promoting safer handling and fuel efficiency.[81] Electronic brake assist, which optimizes brake pressure in emergency stops to shorten stopping distances, was standard across all model years.[81] Optional or trim-dependent features expanded the Dart's safety capabilities, particularly on higher trims like the Limited and GT. Blind-spot monitoring used radar sensors to detect vehicles in adjacent lanes and alert the driver via lights or chimes, often bundled with rear cross-path detection to warn of approaching traffic when reversing out of parking spaces.[81] A ParkView rear backup camera, which displayed dynamic grid lines on the touchscreen to aid parking, was available depending on trim and became standard on SXT and higher trims from 2015 onward.[78][82] Child safety features emphasized secure restraint systems, with LATCH anchors standard in all three rear seating positions to facilitate easy installation of child safety seats, supporting up to 65 pounds per position.[81] The vehicle accommodated booster seats for children transitioning from forward-facing restraints, ensuring proper seat belt fit until the child outgrew the need.[81]Crash Test Ratings
The Dodge Dart (PF) demonstrated strong performance in independent crash testing, earning high overall ratings from both the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) for its 2013–2016 model years.[83][84] In NHTSA evaluations, the Dart received a 5-star overall vehicle safety rating, including 5 stars for frontal crash protection, 5 stars for side crash protection, and 4 stars for rollover resistance. These results were consistent across the 2013–2016 models, reflecting effective occupant protection in simulated real-world scenarios such as full-frontal and side impacts.[85][86][87] The IIHS awarded the 2013 Dart a Top Safety Pick+ designation, based on Good ratings in the moderate overlap frontal test (with low risk of head, chest, and leg injuries), the original side test (with good structural integrity and head protection), and roof strength (achieving a strength-to-weight ratio of 4.97, equivalent to 5 out of 5). The driver-side small overlap frontal test earned an Acceptable rating due to moderate structure deformation but good injury measures for key body regions. For 2014 and 2015 models, it received Top Safety Pick status with identical Good ratings in moderate overlap frontal, side, and roof strength tests, alongside the Acceptable small overlap result; the 2016 model maintained these crashworthiness scores but did not qualify for an award due to evolving criteria.[84][88][89][90][91][92] Several recalls addressed potential safety issues, though none directly compromised the crash structure integrity. A 2013 recall (NHTSA 13V555000) affected vehicles built from May 10 to August 30, 2013, due to front seat-mounted side airbags that may not have been properly installed into the seat; owners were notified for inspection and reinstallation if necessary, impacting a limited number of units.[93] In 2015, a recall (NHTSA 15V-800) covered certain 2013-2014 Darts for potential brake booster contamination leading to loss of power brake assist.[94] As of October 2025, Stellantis issued a recall for approximately 298,000 2013-2016 Darts due to a faulty transmission shifter cable that could cause the vehicle to roll away when shifted to Park, increasing crash risk; dealers will inspect and replace the cable assembly free of charge.[95]Special Variants
SRT
The Dodge Dart SRT was a planned high-performance variant of the Dart (PF), intended to feature a supercharged 2.4-liter four-cylinder engine producing around 300 horsepower, along with upgraded suspension, brakes, and styling. Development began alongside the standard Dart, but the project was canceled in 2016 due to the model's overall poor sales performance and the decision to end production.[96]International Fiat Models
The Fiat Viaggio was a compact sedan based on the PF platform, developed specifically for the Chinese market and badged under the Fiat marque. Produced by the GAC-FCA joint venture at a facility in Changsha, Hunan province, it entered production in June 2012 and went on sale in September of that year, continuing until 2017. The Viaggio featured Fiat-specific exterior styling, including a slimmer grille and revised headlights compared to the Dodge Dart, along with unique interior trim tailored to local preferences. It was equipped with a 1.4-liter turbocharged inline-four engine producing either 120 horsepower or 150 horsepower, paired with options for a five-speed manual or dual-clutch automatic transmission. The Fiat Ottimo served as the hatchback counterpart to the Viaggio, introduced at the 2013 Guangzhou Auto Show and launched for sale in early 2014. Measuring approximately 4,545 mm (179 inches) in length—shorter than the Viaggio's 4,679 mm—it targeted urban drivers seeking a more maneuverable vehicle while retaining the same powertrain lineup as its sedan sibling. Like the Viaggio, the Ottimo incorporated Fiat branding and styling elements, such as distinctive taillights and interior materials adapted for Chinese consumers, but it was not offered in right-hand-drive configuration due to the left-hand-drive orientation of the Chinese market. It was also produced at the GAC-FCA facility in Changsha, Hunan province. Both models underwent minor local tuning for Chinese road conditions, including adjustments to suspension for better ride comfort on urban and highway surfaces. Production shared a high degree of commonality with the Dodge Dart, including the underlying platform and many mechanical components, though Fiat-specific design elements differentiated the vehicles. Sales remained modest throughout their run, with the Viaggio registering 1,623 units and the Ottimo 650 units in 2017, reflecting broader challenges for Fiat in China amid rising competition from domestic brands. Production ceased in 2017 due to persistently low demand and Fiat-Chrysler's strategic pivot toward SUV models in the region.Motorsports
The Dodge Dart (PF) made its competitive debut in the Global RallyCross Championship (GRC) during the 2012 season, with SRT Motorsports partnering with action sports athlete Travis Pastrana to field the SRT Dart GRC racer.[97] This custom-built version featured a purpose-built 2.0-liter turbocharged inline-four engine producing 600 horsepower and over 550 lb-ft of torque, paired with all-wheel drive and a Sadev sequential six-speed transmission for rapid shifts in the high-intensity rallycross format.[98] The car's suspension was extensively modified with adjustable coilovers, reinforced chassis components, and large off-road tires to handle the series' mix of dirt, asphalt, and jumps, enabling acceleration from 0-60 mph in approximately 1.9 seconds.[99] In 2013, Pastrana Racing expanded the effort to two SRT Dart GRC entries, with Pastrana driving the lead car sponsored by Red Bull and Discount Tire, while off-road specialist Bryce Menzies piloted the second.[100] The team achieved several top-five finishes, including Pastrana's fourth-place result at the X Games in Los Angeles, but faced challenges from dominant Ford Fiesta competitors, ultimately finishing outside the championship podium.[101] Built in-house by SRT Motorsports, the Darts emphasized Dodge's performance heritage, with aerodynamic enhancements like a large rear wing and front splitter to improve stability during high-speed jumps exceeding 70 feet.[102] Beyond GRC, factory involvement in other motorsports was minimal, with no official programs for endurance racing like Le Mans or stock car series such as NASCAR. The Dart saw limited application in SCCA autocross events and amateur rally competitions, where enthusiasts modified street models for regional classes like Street Touring or Super Street, leveraging the platform's compact chassis and available MultiAir engines for quick handling.[103] These grassroots efforts highlighted the Dart's versatility but lacked the structured support seen in GRC. The motorsports program, particularly in GRC, aimed to elevate the Dart's image as a sporty compact, drawing attention to its agile platform amid Dodge's rebranding under Chrysler Group.[104] While it generated buzz among performance enthusiasts and media coverage, the initiative had negligible direct impact on overall sales, which totaled around 330,000 units over the model's lifespan despite the visibility from Pastrana's celebrity status.[105] No official parts kits were released for replicating GRC specifications, though aftermarket components inspired private builds. Following the 2013 season, SRT Motorsports withdrew from GRC as Pastrana shifted to Subaru-backed efforts in 2014, ending factory support for the Dart in competition.[106] Sporadic privateer entries appeared in regional rallycross and autocross events through the mid-2010s, but without manufacturer backing, these remained enthusiast-driven and did not influence broader racing series.[107]Production
Facilities
The Dodge Dart (PF) was primarily manufactured at the Belvidere Assembly Plant in Belvidere, Illinois, USA, which underwent significant retooling to accommodate production of the vehicle on the Compact US Wide (CUSW) platform.[108] In 2012, Chrysler Group invested approximately $600 million in the facility, later increased to $700 million, to install new assembly lines, a 638,000-square-foot body shop, and advanced automation for the Dart's production.[109] This investment enabled the plant to support high-volume output, with a capacity of up to 200,000 units annually during the Dart's run. Internationally, badge-engineered variants such as the Fiat Viaggio and Ottimo were assembled at the GAC Fiat joint-venture plant in Changsha, China, operated by Guangzhou Automobile Group (GAC) and Fiat Chrysler Automobiles.[110] Production at this facility commenced in mid-2012, with the plant designed for an initial annual output of 140,000 units, expandable to 400,000.[111] Assembly processes at Belvidere followed a standard automotive sequence, beginning with stamping of body panels from steel and aluminum, followed by robotic welding in the body shop to form the structure, painting in an automated facility for corrosion protection and finish, and final assembly where engines, transmissions, interiors, and electronics were integrated.[112] The plant incorporated innovative techniques, such as extensive laser welding and measurement for precision, contributing to the Dart's structural integrity.[113] Key components were sourced from a dedicated supplier network within the Chrysler ecosystem. Engines, including the 1.4L Turbo Multiair, 2.0L Tigershark, and 2.4L Tigershark variants, were produced at the Dundee Engine Plant in Dundee, Michigan.[114] Transmissions, including the six-speed automatic (PowerTech 6F24) and six-speed dual dry-clutch transmission (DDCT), were manufactured at the Kokomo Transmission Plant in Kokomo, Indiana.[115] Labor at Belvidere was represented by the United Auto Workers (UAW) Local 1268, with approximately 2,500 workers dedicated to the Dart production line by mid-2012, including additions of up to 1,800 new hires to support full-scale operations.[113][116]Volumes and Dates
Production of the Dodge Dart (PF) commenced in May 2012 at the Belvidere Assembly Plant in Belvidere, Illinois.[117] Full-scale manufacturing began on May 7, 2012, following initial pre-production runs earlier that year.[117] The model was produced exclusively at this facility for the U.S. market until operations concluded in September 2016, aligning with Fiat Chrysler Automobiles' strategic shift toward higher-demand vehicle segments.[2] Exact total production figures for the Dodge Dart (PF) were not publicly disclosed by Fiat Chrysler Automobiles, but U.S. sales data provide a reliable proxy, estimating approximately 324,000 units built over the model's lifespan. Annual production volumes, inferred from sales, peaked in 2015 before declining as market demand waned. The following table summarizes yearly output based on this proxy:| Year | Units (U.S. Sales Proxy) |
|---|---|
| 2012 | 25,303 |
| 2013 | 83,388 |
| 2014 | 83,858 |
| 2015 | 87,392 |
| 2016 | 44,050 |
Commercial Aspects
Marketing
The Dodge Dart (PF) was introduced through a high-profile launch campaign centered on its innovative design and engineering, debuting with the "How to Change Cars Forever" television advertisement during the 2012 Major League Baseball All-Star Game broadcast on Fox.[123] The 90-second spot, directed by the creative agency Wieden+Kennedy, highlighted the vehicle's development process under Dodge's head of design, Ralph Gilles, emphasizing its blend of American muscle aesthetics with Fiat-derived technology to appeal to buyers seeking a fresh compact sedan. Supporting print and digital materials adopted the "New Rules" tagline, positioning the Dart as a rule-breaker in the compact car segment by challenging conventional expectations of style, performance, and connectivity.[124] To extend its visibility, Dodge integrated the Dart into popular media, notably featuring a customized GT variant in the 2013 film Fast & Furious 6, where it appeared in high-energy chase sequences alongside other Dodge vehicles.[125] This product placement was amplified by a companion TV commercial titled "How to Make Your Car Fast and Furious," which intercut movie footage with Dart highlights to underscore its sporty handling and up to 41 mpg efficiency, targeting action-oriented audiences.[126] The tie-in extended to a dedicated microsite providing details on the film's Dodge integrations, further bridging cinematic excitement with the vehicle's real-world attributes.[127] Marketing efforts included targeted incentives to stimulate demand, such as cash rebates of up to $2,000 on 2014 models, alongside low-interest financing options like 0% APR for 36 months, aimed at making the Dart more competitive against rivals like the Honda Civic and Ford Focus.[128] Social media initiatives, including the "Darting Across the Country" campaign, encouraged user-generated content and virtual test drives to engage online communities, while internal programs like the "Dart Smart Challenge" educated employees on the vehicle's features for grassroots promotion.[129][130] The campaign primarily targeted multicultural urban millennials and Generation Y buyers, emphasizing the Dart's bold styling, advanced Uconnect infotainment, and agile handling derived from the Alfa Romeo Giulietta platform to attract younger drivers prioritizing tech-savvy, expressive vehicles over traditional economy cars.[131] A bilingual Spanish/English ad featuring musician Pitbull reinforced this demographic focus, portraying the Dart as an energetic, urban lifestyle choice with customizable options for personalization.[132] Despite the hype around its Italian-inspired engineering, the Dart faced criticism for underdelivering on promised refinement, with reviewers noting that while the chassis offered engaging dynamics, the overall build quality, engine noise, and interior materials fell short of Alfa Romeo expectations, leading to perceptions of an overhyped product that prioritized marketing flair over consistent execution.[11][133][134]Sales Figures
The Dodge Dart (PF) achieved total U.S. sales of 298,688 units over its production run from 2013 to 2016.[118] Annual figures showed steady performance initially, with 83,388 units sold in 2013, rising slightly to 83,858 in 2014, and peaking at 87,392 in 2015 before declining sharply to 44,050 in 2016.[118] In the competitive compact sedan segment, the Dart captured a modest market share, typically ranking outside the top five models and trailing leaders like the Honda Civic and Ford Focus, which each sold over 200,000 units annually during this period.[135]| Year | U.S. Sales |
|---|---|
| 2013 | 83,388 |
| 2014 | 83,858 |
| 2015 | 87,392 |
| 2016 | 44,050 |
| Total | 298,688 |