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The Goop Lab

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The Goop Lab

The Goop Lab (also known as The Goop Lab with Gwyneth Paltrow) is an American documentary series about the lifestyle and wellness company Goop, founded by American actress Gwyneth Paltrow, who acts as host and executive producer of the series. The series premiered on January 24, 2020 on Netflix.

The Goop Lab was nominated for two 2020 Critics Choice Real TV Awards. The partnership with Netflix led to criticism of the streaming company for giving Gwyneth Paltrow a platform to promote her company, which has been criticized for making unsubstantiated health claims. The series presented anecdotes and experiences in place of scientifically validated facts. Some headlines called the series a "win for pseudoscience," while others praised the series for a positive look at women's issues and its exploration of alternative medical interventions.

In The Goop Lab, Gwyneth Paltrow and employees at her wellness and lifestyle company Goop "explore ideas that may seem out-there," namely, psychedelic drugs, Wim Hof's cold therapy, female sexuality, anti-aging diets, "energy" healing, and communication with the dead.

Topics and the series' presentation have been criticized as pseudoscientific. Prior to each episode, there is a disclaimer: "The following series is designed to entertain and inform – not provide medical advice".

In February 2019, it was announced that Netflix had accepted a six-part series showcasing Goop. On January 6, 2020, Netflix released the first trailer, and announced that the series would be released on January 24, 2020.

The series is executive produced by Paltrow, Elise Loehnen, Andrew Fried, Shauna Minoprio, and Dane Lillegard for Boardwalk Pictures.

In September 2020, it was announced that the series was renewed for a second season of six 30-minute episodes on Netflix.

Before The Goop Lab was released to reviewers, various media outlets criticized Netflix for producing a series with Goop based on previous criticism of the company. Many sources described the show as promoting pseudoscience. Mia de Graaf wrote in Business Insider Malaysia that the series "can legitimize unscientific, magical thinking about health, as well as pseudoscientific therapies... [and] further erode the foundations and trust in scientific professions." Jonathan Jarry of McGill's Office for Science and Society wrote "The core problem with the series, in my opinion, is its coronation of personal experience... [Such] anecdotes are dirty data: they are contaminated by a dozen variables..." Ars Technica similarly accused the series of making as if "the subjective experiences of a few select individuals are equivalent to the results of randomized, controlled clinical trials..." Some of the criticism regarding pseudoscience focused on Netflix.

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