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The Goop Lab
GenrePseudoscience Documentary series
Starring
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes6
Production
Executive producers
  • Gwyneth Paltrow
  • Elise Loehnen
  • Andrew Fried
  • Shauna Minoprio
  • Dane Lillegard
Running time30 minutes
Production companyBoardwalk Pictures
Original release
NetworkNetflix
ReleaseJanuary 24, 2020 (2020-01-24)
Part of a series on
Alternative medicine
General information
Fringe medicine and science
Controversies
Classifications
Traditional medicine
Alternative diagnoses
Part of a series on the
Paranormal
Main articles
Skepticism
Parapsychology
Related

The Goop Lab (also known as The Goop Lab with Gwyneth Paltrow) is an American documentary series about the lifestyle and wellness company Goop, founded by American actress Gwyneth Paltrow, who acts as host and executive producer of the series. The series premiered on January 24, 2020 on Netflix.

The Goop Lab was nominated for two 2020 Critics Choice Real TV Awards.[1][2] The partnership with Netflix led to criticism of the streaming company for giving Gwyneth Paltrow a platform to promote her company, which has been criticized for making unsubstantiated health claims. The series presented anecdotes and experiences in place of scientifically validated facts. Some headlines called the series a "win for pseudoscience,"[3][4] while others praised the series for a positive look at women's issues[5][6][7] and its exploration of alternative medical interventions.[7][8][9]

Premise

[edit]

In The Goop Lab, Gwyneth Paltrow and employees at her wellness and lifestyle company Goop "explore ideas that may seem out-there,"[10] namely, psychedelic drugs, Wim Hof's cold therapy, female sexuality, anti-aging diets, "energy" healing, and communication with the dead.[11][12][13]

Topics and the series' presentation have been criticized as pseudoscientific. Prior to each episode, there is a disclaimer: "The following series is designed to entertain and inform – not provide medical advice".[14][15]

Episodes

[edit]
No.
overall		No. in
season		TitleOriginal release date [10]
11"The Healing Trip"January 24, 2020 (2020-01-24)
Covers psychedelic drugs; features the psychiatrist Will Siu and the researcher Mark Haden.[16]
22"Cold Comfort"January 24, 2020 (2020-01-24)
Covers the Wim Hof Method and cold therapy; features the extreme athlete Wim Hof.[17]
33"The Pleasure Is Ours"January 24, 2020 (2020-01-24)
Covers female sexuality; features the sex educators Betty Dodson and Carlin Ross[18]
44"The Health-Span Plan"January 24, 2020 (2020-01-24)
Covers anti-aging; features the biologists Valter Longo and Morgan Levine[19]
55"The Energy Experience"January 24, 2020 (2020-01-24)
Covers energy healing; features the practitioners John Amaral and Apostolos Lekkos[20]
66"Are You Intuit?"January 24, 2020 (2020-01-24)
Covers mediumship; features the medium Laura Lynne Jackson and the parapsychologist Julie Beischel[21]

Production

[edit]

In February 2019, it was announced that Netflix had accepted a six-part series showcasing Goop.[11] On January 6, 2020, Netflix released the first trailer, and announced that the series would be released on January 24, 2020.[22]

The series is executive produced by Paltrow, Elise Loehnen, Andrew Fried, Shauna Minoprio, and Dane Lillegard for Boardwalk Pictures.[22][23]

In September 2020, it was announced that the series was renewed for a second season of six 30-minute episodes on Netflix.[24]

Reception

[edit]

Critical response

[edit]

Before The Goop Lab was released to reviewers, various media outlets criticized Netflix for producing a series with Goop based on previous criticism of the company.[25][26][27][28][29][30][31] Many sources described the show as promoting pseudoscience.[32][3][4][33][34][35][36] Mia de Graaf wrote in Business Insider Malaysia that the series "can legitimize unscientific, magical thinking about health, as well as pseudoscientific therapies... [and] further erode the foundations and trust in scientific professions."[37] Jonathan Jarry of McGill's Office for Science and Society wrote "The core problem with the series, in my opinion, is its coronation of personal experience... [Such] anecdotes are dirty data: they are contaminated by a dozen variables..."[38] Ars Technica similarly accused the series of making as if "the subjective experiences of a few select individuals are equivalent to the results of randomized, controlled clinical trials..."[39] Some of the criticism regarding pseudoscience focused on Netflix.[40]

Other critics concluded that science and medicine are not the correct standards by which to judge the Netflix series. The series announced in a disclaimer before each episode that "The following series is designed to entertain and inform — not provide medical advice." Monica Hesse wrote in The Washington Post: "Maybe you [Gwyneth Paltrow] owe people more than curiosity. Maybe you owe them vigilance. And maybe this is getting too solemn a viewing exercise that was meant to be a lark. 'The Goop Lab' ultimately doesn’t make a serious dent in conventional wisdom. Most of the crazy-sounding claims eventually wind their way toward something reasonable."[41] Jen Chaney wrote in Vulture: "Goop, the website, has been called out before for pushing pseudoscience, and Netflix seems quite aware of that. Every episode is preceded by a disclaimer that says, 'The following series is designed to entertain and inform — not provide medical advice.' The truth is that none of the episodes seems to be trying to provide medical advice, really. And for the most part, the ideas they explore aren’t super-woo-woo as much as they are a bit experimental. If you’re the kind of person who thinks traditional thinking and standard Western medicine don’t always adequately address every ailment that afflicts humans — and a great many rational individuals feel this way — a lot of what’s in The Goop Lab won’t seem completely out there."[14] Regarding the disclaimer's visibility, another review pointed out that it was shown for just seven seconds in each episode, implying it would be unnoticed or ignored by viewers.[42]

BBC News reported on topics covered by three of the episodes:[43]

  • Psychedelics psychotherapy: "The use of psychedelics for therapeutic purposes has increased in recent years, with continuing studies in the US and the UK exploring their short-term and long-term impact on mental health disorders. They have so far been linked to having potentially positive effects related to the treatment of addiction, anxiety related to terminal illness, chronic PTSD, depression, obsessive-compulsive disorder, and social anxiety... While it found little to no evidence of participants experiencing increased life satisfaction, researchers indicated there were lower levels of stress and depression reported." Regarding microdosing, they reported "The use of such powerful psychedelics outside of a controlled environment and without the proper medical expertise is not recommended by medical professionals."
  • Cold exposure therapy: "There is some science behind Mr Hof's claims... However, cold-water swimming can be very dangerous - and there is a significant risk of hypothermia when not done in a controlled setting. There is also a risk from the body's acute cold shock response, which may affect the arm muscles while swimming and can lead to incapacitation and potential drowning within minutes if unsupervised."
  • Energy healing: "Currently, there is no scientific evidence proving such energy exists." Regarding John Amaral's statements regarding quantum physics' proving his claims, physics professor Philip Moriarty told BBC News that Amaral's attempts to relate the theory to his practice were "pure and utter nonsense."

The final episode on psychic mediumship was called "socially irresponsible" by Bob Nygaard, a private detective specializing in psychic fraud investigations, in an article in Skeptical Inquirer. When asked about Paltrow's motivations for airing the episode, Nygaard said "I wouldn’t presume to know whether or not Gwyneth Paltrow understands the gravity of promoting self-proclaimed psychics… but I, like you, fear that [this] will increase the likelihood of more vulnerable people being defrauded."[44] New Scientist wrote "Paltrow interviews a scientist who says she has carried out rigorous studies that prove mediums are real. But other work has shown that scientists are too easily fooled and that the best people at catching out mediums are professional magicians and illusionists. The researcher rolls out another cliche – 'science is just one way of knowing' – which leaves me sceptical that she is appropriately sceptical."[45]

Arielle Pardes wrote in Wired that "the show has its fair share of 'junk science, gibberish, and unproven health claims from snake-oil-salesmen guests,' as some reviews have pointed out. But there are reputable experts who share real science, too. The first episode, about the benefits of psychedelics, features an interview with Mark Haden, the executive director of MAPS Canada. MAPS, or the Multidisciplinary Association for Psychedelic Studies, works closely with the FDA and promotes academic research and clinical studies around the therapeutic potential of psychedelics. Another episode, on female orgasm, features Betty Dodson, the 90-year-old sex educator whose work has been instrumental in understanding pleasure."[7] According to a spokesperson for Goop, the episode featuring Dodson was the most popular of the first season. The episode was shown in a Manhattan movie theater in December 2019 and received a standing ovation.[46]

Wired UK, Victoria Turk was positive about the focus on the possible therapeutic applications of these drugs: "in the past two decades, research studies and clinical trials have been conducted that involve LSD, psilocybin and other substances that we usually think of in a recreational context, often with the aim of exploring treatments for mental health disorders such as depression, addiction and PTSD," but bored by the lack of rigorous scientific discussion: "This is where the episode really starts getting boring. ... [T]he exploration of the potential therapeutic benefits of psychedelics becomes so vague that we don’t really learn anything at all. It’s not that there’s much wrong exactly; it’s more that there’s very little substance to begin with. The Goop members laugh, cry and cry some more. There’s lots of talking about feelings that’s all a bit too much for my British sensibility, and some very awkward-to-watch hugging." [47]

The episode on women's sexual pleasure, in another Wired UK review, Sophie Charara wrote that "Despite its star’s shaky grip on anatomy, this episode manages to cover some of the most damaging sexual myths and taboos that still persist today."[48] Similarly, writing for ABC, Olivia Willis said that since "Goop's record on women's health is not strong... You can imagine my surprise (and utter delight) to find 35 minutes of vulva anatomy, body positivity and frank discussions about women's sexual health and autonomy. The success of this episode is, in large part, thanks to Betty Dodson, a 90-year-old feminist sex educator and her colleague, Carlin Ross, who run workshops that aim to empower women with knowledge about their bodies. Dodson notes that many women feel shame or embarrassment when it comes to sex, and most of the episode is spent trying to counter this."[5]

Critics were also divided on the series' entertainment value. The review aggregator website Rotten Tomatoes shows an approval rating of 29% based on 31 reviews; its "critic's consensus" reads: "Though it benefits from Paltrow's charms, The Goop Lab's pseudoscience holds little water and its stiff format is often more boring than enlightening."[49] Ars Technica, a Condé Nast publication, concluded that "the show is just, well, boring."[39] Writing in Vox under the headline "Netflix’s The Goop Lab pushes flimsy wellness trends. But it’s strong on vulvas," Julia Belluz who had previously published a reaction to the series trailer said that "When we watched the actual show, we found it was generally less edgy than the trailer suggested — some episodes were downright boring (like the 'health-span plan' about dieting for longevity), while others contained useful health messages (such as caring for and loving your body)"[6]

Jen Chaney in Vulture wrote that "I was fully prepared to hate The Goop Lab... I regret to inform everyone on the internet, where it’s become a competitive sport to vocally loathe Paltrow and her website that sells vagina-scented candles for $75, that The Goop Lab isn’t particularly hateable. Some of the episodes are even helpful... the half-hour installments, which each focus on a specific wellness topic and recruit Goop employees to try out various treatments and therapies, are actually interesting and informative. My chief complaint about The Goop Lab, believe it or not, is that its episodes need to be a little longer. I just wrote that sentence and meant it. I know: It’s unbelievable to me, too!"[14]

Variety wrote that "Paltrow is a compelling host — not giving too much of herself away, ever stopping short of pure endorsement of any topic even as she gives it air — on what is a carefully structured, elegantly built, compulsively watchable show about, mainly, complete nonsense."[50] Entertainment Weekly said the series was "either unexpectedly moving or morally disgusting." Reviewing the show for the Washington Post, Monica Hesse was generally critical of Goop but begrudgingly praised Paltrow: "Maybe one day I’ll understand how I can actually love Gwyneth Paltrow, and yet find that, when I open my mouth, only snark comes out. Is it that I find her earnestness both poignant and poisonous? Do I fear my own inner truth? I’d wager that anyone making time for “The Goop Lab” is coming to it from a similar place: A love-hate desire to know what she's actually like when she doles out the advice that usually appears, disembodied, on her website. And the answer is: Thoughtful. Open. Searching. Curiosity is hard to fake, and Gwyneth has it, whether she's asking a doctor to explain his psychedelic research or querying one of her assistants/guinea pigs about the effects of an experiment."[41] Daley Quinn similarly appraised Paltrow: "Despite the fact that many of these episodes made me thoroughly uncomfortable, I couldn't help but become absolutely entranced by Paltrow, with her orphic aqua eyes, pastel outfits and aggressively California-cool-girl vibe. As I binged my way though [sic] the episodes, I found her to be unfailingly funny and entertaining, and I came to understand why so many flock to her site daily in the hopes of Goop-ifying their lives."[51]

In The New York Times, Elisa Albert and Jennifer Block gave a feminist critique of the criticism targeting The Goop Lab and Goop: "what underlies all the overwhelming, predictable, repetitive critiques? What exactly is so awful about a bunch of consenting adults seeking self-knowledge, vitality and emotional freedom? ... The tsunami of Goop hatred is best understood within a context that is much older and runs much deeper than Twitter, streaming platforms, consumerism or capitalism. Throughout history, women in particular have been mocked, reviled, and murdered for maintaining knowledge and practices that frightened, confused and confounded 'the authorities.' (Namely the church, and later, medicine.) Criticism of Goop is founded, at least in part, upon deeply ingrained reserves of fear, loathing, and ignorance about things we cannot see, touch, authenticate, prove, own or quantify. It is emblematic of a cultural insistence that we quash intuitive measures and 'other' ways of knowing — the sort handed down via oral tradition, which, for most women throughout history, was the only way of knowing. In other words, it’s classic patriarchal devaluation." [52]

Pardes focused her Wired review on the idea of hope: "What the show does most candidly, though, is shine a light on the desperation people feel when science cannot understand their pain. Throughout the series, we meet a Goop staffer suffering from a panic disorder, another who’s dealing with the trauma of her father’s suicide, and another who has trouble with intimacy since coming out as gay. Between the interviews and the staff stunts, there are various 'case studies,' like a veteran who tried to kill himself multiple times before finding MDMA-assisted therapy. If The Goop Lab is an infomercial for the products it sells, it’s also a portrait of the average Goop aficionado. They’ve been failed by everything else; if a $300 crystal can make them feel better, why not try? If anyone stands to gain from The Goop Lab, though, it’s not the viewers, or the staffers who jump at the chance to go on a 'shroom trip. It’s the people whose products and alternative therapies are showcased on screen, each of whom can expect a sizable dose of interest after the exposure from Paltrow’s show. After watching so many of Goop’s staffers open up about their personal challenges and traumas, it’s hard not to root for them to find a little peace. If energy healing does the trick, well, so be it."[7]

Accolades

[edit]

In 2020, the series was nominated for two Critics' Choice Real TV Awards, which "recognize excellence in nonfiction, unscripted and reality programming across broadcast, cable, and streaming platforms." The series was nominated for "Best Lifestyle Show: Fashion/Beauty", and Gwyneth Paltrow was nominated for "Best Female Star of the Year."[1][2]

In 2021, the series was nominated by the National Arts & Entertainment Journalism Awards as a "Best Critical TV Show."[53]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

The Goop Lab

View on Grokipedia
from Grokipedia
is a six-episode American documentary television series that premiered on on January 24, 2020, hosted by actress and Goop founder , in which her wellness brand's staff explore unconventional health and lifestyle practices through experiential segments and expert interviews. The series covers topics including psychedelic-assisted therapy, cold , female masturbation and sexual wellness, for , healing modalities, and intuitive , often featuring anecdotal testimonials and preliminary scientific discussions rather than rigorous clinical . Episodes such as "The Healing Trip" examine use in for therapeutic purposes, while "The Energy Experience" delves into practices like and aura reading, presented as potentially beneficial despite limited empirical validation. The Goop Lab generated significant controversy for promoting concepts criticized by medical authorities as pseudoscientific or insufficiently substantiated, prompting warnings from bodies like the UK's about risks of misinformation influencing health decisions. Health experts have highlighted the series' tendency to equate personal experiences with causal efficacy, such as in claims around energy work or extreme cold therapy, where controlled studies show minimal or placebo-driven benefits at best. Despite disclaimers urging consultation with physicians, critics argue the format's engaging style may amplify unproven interventions, echoing prior Goop legal settlements over unsubstantiated product claims.

Background

Goop Brand Context

Goop is a wellness and lifestyle brand founded by actress in September 2008, initially as a weekly email newsletter launched from her kitchen table in , where she shared personal recommendations on recipes, travel, shopping, and wellness practices with friends. The brand's name originated from advice by branding consultant Peter Arnell, who suggested incorporating double "o"s, a feature common in successful internet company names like and Yahoo. By 2013, Goop had transitioned into an platform and media company, expanding to sell curated products in categories such as beauty, fashion, food, and alternative health items, while publishing newsletters, books, and podcasts. The brand emphasizes holistic wellness, including biohacking, , and non-traditional therapies, often promoting products like essential oils, supplements, and devices marketed for physical and emotional benefits. Goop's relies on direct sales through its website, partnerships with retailers, and content-driven that integrates endorsements with , achieving an estimated valuation of $250 million by 2019 through a combination of subscriptions, events, and product lines. However, many offerings lack robust clinical , with the brand frequently citing anecdotal testimonials or preliminary studies rather than randomized controlled trials. Goop has faced substantial criticism for disseminating unsubstantiated health claims, drawing scrutiny from medical professionals and regulators who argue that promotions of items like jade "yoni eggs" for vaginal health or psychic readings undermine evidence-based medicine. In September 2018, the company settled a consumer protection lawsuit filed by California's Santa Clara County District Attorney, agreeing to pay $145,000 in civil penalties and cease making unsupported assertions about the eggs' ability to increase sexual energy or regulate hormones, while refunding affected California customers up to $100,000. This action highlighted regulatory concerns over pseudoscientific marketing, though Goop continued operations without admitting wrongdoing, illustrating tensions between entrepreneurial wellness innovation and empirical standards.

Series Origins

The Goop Lab originated as a collaborative project between and Goop, the wellness and lifestyle company founded by actress in as a simple email newsletter offering personal recommendations on , food, and . By the late , Goop had evolved into a brand with a website, products, and events centered on alternative therapies, often diverging from conventional medical advice, which set the stage for video content to amplify its reach. The series was conceived to translate Goop's editorial explorations—typically featured in articles and podcasts—into a visual format, allowing Paltrow and her team to directly engage audiences with on-camera demonstrations and interviews. Netflix formally announced the partnership in February 2019, committing to a six-episode docuseries that would highlight Goop's "boundary-pushing" investigations into topics like psychedelics, cold , and sexual wellness. Development emphasized Goop's internal curiosity-driven process, with Paltrow as host and , rather than rigorous clinical validation, reflecting the brand's ethos of personal experimentation over empirical standardization. This approach stemmed from Goop's prior , which prioritized user testimonials and emerging trends amid growing regulatory scrutiny over unsubstantiated health claims. The series' creation was positioned as an extension of Goop's mission to "guide the deeply inquisitive viewer," though critics have described it as promotional content akin to an extended for the company's products and philosophy.

Premise and Format

Core Themes

The Goop Lab examines unconventional wellness practices through experiential segments featuring Goop staff and guest experts, framing them as innovative paths to self-improvement amid mainstream medicine's limitations. Central themes include psychedelic-assisted therapy for trauma resolution, as in the episode where participants report profound emotional breakthroughs from use under guided supervision, though such applications remain experimental and face regulatory hurdles despite preliminary studies on psychedelics for conditions like PTSD. Cold exposure therapies, drawing from methods like breathing and ice immersion, form another key theme, posited to build physiological resilience via —adaptive stress responses boosting immunity and mood—yet evidence is largely anecdotal or from small-scale trials, with risks of underscored in critiques. Sexual empowerment, particularly for women, emerges prominently, advocating techniques such as orgasmic meditation and clitoral stimulation tools to reclaim pleasure and address dysfunction, with proponents like sexologist Dr. Patty Dodson emphasizing psychological barriers over purely biomedical fixes, though claims of transformative health benefits lack large randomized controlled trials. Energy work and spiritual interventions, including mediumship and "attachment release" sessions resembling exorcisms, constitute further themes, presented as tools for clearing emotional blockages via non-physical energies, but these rely on subjective testimonies without falsifiable mechanisms or peer-reviewed validation, drawing accusations from skeptics. Across episodes, the series privileges personal narratives and proponent endorsements, reflecting Goop's wellness philosophy of holistic, boundary-pushing inquiry, while often omitting counter-evidence or long-term safety data, as noted in scientific reviews highlighting the gap between hype and empirical rigor.

Structure and Presentation

The Goop Lab is structured as a six-episode docuseries, with each installment lasting approximately 30 minutes. serves as host, appearing alongside Goop staff members who collectively investigate wellness topics through on-camera discussions, expert interviews, and participatory demonstrations of the featured practices. Episodes adopt a straightforward documentary format, beginning with a clarifying that the content aims to entertain and inform rather than provide medical guidance. This is followed by segments featuring self-described experts presenting alternative healing or personal growth methods, interspersed with visuals of treatments being administered to participants, including Paltrow or team members, and reflective commentary on subjective experiences. The narrative progresses thematically per episode, eschewing rigid scripting for a conversational flow that emphasizes exploration over linear storytelling. Visually, the series employs high production values, including polished and that highlight experiential elements like psychedelic sessions or energy work, while maintaining a quirky, provocative tone through candid host reactions and boundary-challenging subject matter. This presentation style prioritizes accessibility and intrigue, often framing controversial practices as innovative inquiries rather than established science, with minimal counterbalancing skeptical viewpoints within episodes.

Production

Development and Announcement

The partnership between Goop and for an docuseries, which became The Goop Lab, was announced on February 4, 2019, with an initial planned premiere in fall 2019 that was later delayed. The series, consisting of six episodes hosted by and Goop editor-in-chief , was produced by Boardwalk Pictures, a Santa Monica-based company known for food and lifestyle documentaries. Development focused on exploring wellness topics such as psychedelics, energy healing, and cold , aligning with Goop's brand emphasis on alternative health practices. The official title the goop lab with and its trailer were unveiled by on January 6, 2020, generating immediate media coverage and public interest. The trailer highlighted boundary-pushing subjects including psychic mediums and female sexuality, positioning the series as an extension of Goop's and platform launched in 2008. All six episodes premiered simultaneously on on January 24, 2020, marking Goop's first major foray into streaming video content beyond promotional clips.

Filming and Netflix Partnership

The partnership between Goop and for The Goop Lab was announced on February 4, 2019, with commissioning a six-episode series focused on wellness topics explored by Goop's editorial team. The deal positioned the series as branded content produced by Goop, hosted by and featuring contributions from Goop's chief content officer and other staff, with episodes originally slated for a fall 2019 release but ultimately premiering on January 24, 2020. Filming primarily occurred at Goop's headquarters in , a minimalist space designed to facilitate open discussions and interviews with experts on topics such as energy healing, psychedelics, and cold therapy. On-location shoots included trips to for a retreat involving Goop staff participants in a ceremonial setting, and to , , for immersion in the method, encompassing breathwork and cold exposure exercises. Specific segments, such as those on female pleasure and , were filmed with a small all-female crew in private residences, including sexologist Betty Dodson's apartment, to maintain an intimate production environment. These elements underscored the series' experiential format, blending studio-based narration with real-time participant documentation, though production details emphasized Goop's over content selection and presentation rather than independent journalistic oversight.

Episodes

Season 1 Summaries

Episode 1: The Healing Trip
The episode explores psychedelic-assisted , with the Goop team traveling to to participate in a guided session aimed at emotional healing and trauma release. Participants, including Goop staff, report experiences of laughter, crying, and confronting personal issues during the trip, facilitated by a therapist. The segment features discussions on the therapeutic potential of psychedelics like , , and for conditions such as PTSD, drawing from anecdotal accounts and emerging research mentioned by experts. Episode 2: Cold Comfort
This installment focuses on and the Method, involving breathwork and immersion in icy waters to influence the and stress response. Goop employees, dressed in bikinis, practice "snowga" (yoga in snow) and plunge into freezing , guided by , who claims the technique allows voluntary control over autonomic functions. Hof demonstrates influences on inflammation through and cold stress, with a of a participant with autoimmune issues. Episode 3: The Pleasure Is Ours
Centered on female sexual pleasure and , the episode features sex educator leading workshops on and vulva diversity using body casts. Goop staff engage in group sessions to foster and explore , including a demonstration of a woman's real-time via clitoral . Dodson advocates for destigmatizing female genitalia and prioritizing personal pleasure over performance. Episode 4: The Health-Span Plan
The episode examines strategies to extend health span through dietary interventions, including fasting-mimicking diets and biological age testing. Goop team members, including , undergo epigenetic age assessments before and after a five-day protocol developed by , reporting reductions in biological age markers. Additional segments cover skincare like facial threading and treatments for anti-aging effects. Episode 5: The Energy Experience
This segment investigates energy healing through Network Spinal technique, with chiropractor John Amaral adjusting participants' energy fields to release stored emotional tension. Goop staff and receive sessions where involuntary movements and emotional releases occur, purportedly clearing physical and mental blockages. Amaral explains manipulating bioenergetic fields to enhance mind-body connection and healing. Episode 6: Are You Intuit?
The finale addresses and abilities, featuring medium Laura Lynne Jackson conducting readings for Goop employees, channeling messages from deceased relatives. Jackson asserts universal potential and demonstrates by providing specific details verified by participants. The episode encourages openness to subtle energies and non-local perception beyond conventional senses.

Planned Season 2

In September 2020, announced the renewal of The Goop Lab for a second season, ordering six additional 30-minute episodes. The planned episodes were intended to explore themes of , intimacy, and , aligning with Goop's ongoing emphasis on personal wellness narratives. At the time of the announcement, production had not commenced, and no specific release date or filming details were provided. Despite the renewal, the second season has not been produced or released as of October 2025. In March 2024, indicated optimism for the potential revival of Goop's collaborations, including The Goop Lab, but noted uncertainty regarding future developments. This follows 's broader partnership with Goop, which included separate projects like the 2021 series Sex, Love & Goop, though no evidence confirms that the planned Goop Lab Season 2 content was repurposed or integrated into other productions. The lack of progress may reflect shifts in streaming priorities or ongoing scrutiny of Goop's content for promoting unverified wellness claims.

Scientific Evaluation

Assessment of Presented Claims

The Goop Lab presents a range of wellness interventions, from psychedelic-assisted to energy manipulation, often blending anecdotal testimonials with selective scientific references. While some topics, such as the therapeutic potential of psychedelics, align with preliminary empirical findings from controlled trials, others, including healing and psychic intuition, rely on unverified mechanisms lacking reproducible . Assessments indicate that the series frequently extrapolates beyond available data, prioritizing subjective experiences over rigorous causation. In the episode "The Healing Trip," claims center on psychedelics like for alleviating depression, anxiety, and PTSD through guided sessions that foster and emotional processing. Clinical studies, including randomized trials, have demonstrated short-term reductions in symptoms, with effect sizes comparable to or exceeding antidepressants in small cohorts; for instance, a 2019 review highlighted sustained benefits in up to six months post-administration. However, these findings derive from highly supervised settings with pure compounds, not recreational or self-guided use, and long-term risks like psychological dependency remain understudied, with consensus requiring FDA-approved protocols before broad endorsement. Cold therapy via the method, featured in "Cold Comfort," posits that controlled and ice exposure enhance immune function, reduce inflammation, and regulate by influencing autonomic responses. A 2014 study of 24 participants exposed to endotoxin showed elevated markers and fewer flu-like symptoms compared to controls, suggesting trainable modulation of innate immunity. Subsequent linked the breathing technique to altered activity in stress-related areas. Yet, these results stem from limited sample sizes without replication in diverse populations, and acute dangers—, cardiac strain, and during breath holds—outweigh unproven prophylactic claims absent large-scale RCTs. Episode "The Energy Experience" promotes biofield tuning and energy exorcisms to realign purported human fields for trauma release, drawing on misapplied quantum principles. No empirical detection of such manipulable fields exists beyond electromagnetic signals from biological processes, and meta-analyses of related practices like attribute outcomes to placebo effects rather than causal energy shifts, with null results in blinded trials for conditions like depression. Invocations of or observer effects distort established physics, which operates at subatomic scales irrelevant to macroscopic healing. Claims in "Are You Intuit?" regarding mediums accessing deceased relatives' information via fail scientific scrutiny, as controlled tests consistently show performances no better than chance or techniques exploiting and the . experiments, including those by the Research Center, yield inconsistent positives undermined by methodological flaws like non-blinded protocols, with mainstream physics precluding information transfer without sensory mediation. The "Health-Span Plan" episode advocates fast-mimicking diets to reverse biological age and (vampire facials) for cellular rejuvenation. Preliminary trials on fasting-mimicking protocols report modest reversals in small human groups, tied to caloric restriction's induction, but extrapolations lack causal longitudinal data. Vampire facials show localized efficacy for acne scars via growth factors in dermatological reviews, yet unregulated applications carry infection risks, as evidenced by transmissions in 2018 outbreaks. Sexual wellness assertions in "The Pleasure Is Ours," emphasizing orgasmic release for hormonal balance and emotional catharsis, align partially with neuroendocrine data showing oxytocin and prolactin surges post-orgasm, potentially aiding stress reduction. However, broader claims of transformative healing exceed evidence confined to correlational surveys, ignoring confounders like psychological expectation.

Empirical Evidence and Research Gaps

The claims presented in The Goop Lab span topics including , cold immersion, energy healing, and sexual wellness, with empirical support varying significantly across episodes. , featured in the first episode, have garnered preliminary evidence from controlled trials showing efficacy for conditions like and PTSD; for instance, administration combined with reduced depression scores in small-scale studies involving 20-80 participants, with effect sizes comparable to or exceeding antidepressants. However, these findings are limited by small sample sizes, lack of long-term follow-up data beyond 6-12 months, and reliance on specialized settings, leaving gaps in scalability, safety for broad populations, and mechanisms beyond or expectancy effects. Cold therapy and breathing techniques, as explored in the method episode, show modest evidence for acute physiological benefits, such as reduced markers (e.g., cytokines) in randomized trials with 12-24 participants exposed to endotoxins, potentially via activation. Replication efforts have yielded mixed results, with some studies failing to confirm immune modulation in larger cohorts or under varied conditions, highlighting gaps in understanding dose-response relationships, cardiovascular risks for vulnerable groups, and differentiation from general exercise or stress-reduction effects. In contrast, energy healing and aura-based interventions lack empirical backing, with no reproducible from double-blind trials demonstrating measurable biofields or therapeutic effects beyond ; systematic reviews of and similar modalities report null findings for pain relief or emotional outcomes when sham controls are used, attributing perceived benefits to relaxation or suggestion. Research gaps here are foundational, including absence of validated detection methods for purported energies and failure to falsify claims through physics-based testing, rendering the topic outside current scientific paradigms. Claims on sexual , such as orgasm's immune-boosting effects, align with observational linking frequent to lower risk in cohort studies of over 30,000 men, but causal links remain correlative, with gaps in randomized intervention and by lifestyle factors. Overall, while select topics like psychedelics benefit from phase II/III trials (e.g., FDA breakthrough designations for ), the series often extrapolates from pilot data or anecdotes, underscoring broader gaps in rigorous, large-scale RCTs across Goop-promoted wellness areas; mainstream scientific bodies emphasize the need for preregistered, blinded studies to distinguish signal from noise, particularly given commercial incentives potentially inflating preliminary results.

Controversies

Pseudoscience Allegations

Critics have alleged that The Goop Lab promotes pseudoscientific ideas by presenting unsubstantiated claims about invisible energy fields and psychic phenomena as viable health interventions, often relying on anecdotal testimonials rather than controlled empirical studies. In the episode "The Energy Experience," energy healer John Amaral demonstrates techniques involving physical manipulations and vocalizations purportedly to adjust clients' "vibrational frequencies" and clear blockages, invoking quantum physics concepts without measurable outcomes or falsifiable mechanisms. Physics experts have dismissed such energy field manipulations as lacking any detectable physical basis, with no scientific evidence confirming the existence of manipulable human biofields beyond placebo effects. The series' portrayal of energy healing has been criticized for misapplying scientific terminology, such as referencing or the to imply observer effects on health, which distorts established physics without supporting data from peer-reviewed trials. Cochrane reviews of related practices like , often akin to the energy work shown, find insufficient evidence for treating conditions like anxiety or depression beyond nonspecific effects. Similarly, the episode "Are You Intuit?" features psychic medium Laura Lynne Jackson claiming to communicate with the deceased, encouraging viewers to prioritize subjective experiences over skeptical inquiry, a method devoid of empirical validation and reliant on akin to the . Allegations extend to the "Cold Comfort" episode on the Method, where and cold immersion are touted for immune modulation and disease reversal based on small-scale studies and personal stories, such as averting paralysis in Guillain-Barré syndrome. While basic cold exposure activates adaptive responses like increased epinephrine, critics note the method's extraordinary claims lack replication in rigorous, large trials, and the breathing technique risks hypoxia-induced blackouts or , outweighing unproven benefits. Systematic reviews highlight inadequate research quality to substantiate broad health assertions, positioning the presentation as pseudoscientific hype rather than . These critiques from science communicators and outlets emphasize the series' tendency to blur anecdotes with science, potentially misleading viewers on causal . In September 2018, prior to the premiere of The Goop Lab, the Attorney General's office, through the Food, Drug, and Medical Device Task Force, filed a against Goop for violating laws by promoting products with unsubstantiated claims, including jade eggs purported to improve vaginal and intensity, rose eggs for similar benefits, and a "Body Vibes" sticker claimed to alleviate headaches and balance energy. The company settled the case without admitting wrongdoing, agreeing to pay $145,000 in civil penalties, cease making such claims unless supported by competent and reliable , and offer refunds to affected customers. The settlement included a five-year prohibiting Goop from disseminating "any other false or misleading statements about the or benefits of any product, service, or treatment" without substantiation. In January 2020, coinciding with the January 24 release of The Goop Lab's first season on , the nonprofit Truth in Advertising (TINA.org) filed a with regulators alleging that Goop had violated this through ongoing website claims, such as a "designed to ease anxiety" and supplements to treat conditions like and . TINA.org identified over a dozen instances of unsubstantiated claims for products including nutritional supplements and devices, urging enforcement action to prevent deceptive marketing. These challenges stemmed from Goop's broader promotion of wellness interventions lacking empirical validation, a pattern echoed in The Goop Lab, which featured episodes on topics like energy healing and psychosexual therapy without rigorous clinical evidence. No direct regulatory actions targeted the series itself or , as content platforms generally enjoy protections under the First Amendment for non-commercial speech, but the timing highlighted scrutiny over Goop's influence in amplifying unproven practices to consumers. authorities did not immediately pursue further penalties in response to the 2020 , though TINA.org advocated for reopening the investigation to enforce the settlement's terms.

Goop's Defenses

, founder of Goop, has rejected characterizations of the company's content, including The Goop Lab, as , asserting in a 2018 interview that such labels misrepresent their approach to exploring wellness topics. In defending the series ahead of its January 2020 premiere, Paltrow described Goop's mission as "trying to move culture forward" by presenting alternative perspectives on health and wellness, rather than endorsing unproven cures. Regarding regulatory scrutiny, Goop settled a 2018 consumer protection lawsuit filed by district attorneys over claims related to products like jade vaginal eggs, agreeing to pay $145,000 and implement disclaimers stating that such items are not intended to diagnose, treat, cure, or prevent any , without admitting wrongdoing. The company had previously defended the jade egg on its website by referencing ancient Taoist practices aimed at strengthening muscles and harnessing sexual energy, positioning it as a wellness tool rooted in historical traditions rather than modern medical assertions. In response to backlash against The Goop Lab's episodes on topics like and energy healing, Paltrow acknowledged the polarizing nature of the content in a January 2020 interview, stating that Goop is "OK with being polarizing" and committed to posing questions about emerging ideas, even if they challenge conventional views. Goop officials have emphasized that the series features personal testimonies and expert opinions to inform , not to provide advice, while evolving practices post-settlement to include clearer boundaries between informational content and therapeutic claims.

Reception

Critical Reviews

The Goop Lab garnered mostly unfavorable critical reception, with a 29% Tomatometer score on from 31 reviews, reflecting widespread dismissal of its content as lacking scientific rigor. Critics frequently highlighted the series' endorsement of unverified wellness practices, such as energy healing and experimental therapies, without robust empirical validation. For example, critiqued the show's handling of and related topics, asserting it demonstrated Gwyneth Paltrow's misunderstanding of female anatomy and promoted potentially harmful misconceptions under the guise of empowerment. Publications like labeled the series an exercise in "magical thinking," portraying it as spiritually infused sponsored content that prioritized anecdotal experiences over evidence-based analysis, particularly in episodes on psychedelics and aura readings. Variety acknowledged the polarizing nature of Paltrow's persona but argued the show exemplified inescapable cultural immersion in Goop's worldview, critiquing its superficial exploration of self-improvement trends like cold therapy and . Such reviews often positioned the program as emblematic of broader toward celebrity-driven wellness, echoing prior regulatory scrutiny of Goop's unsubstantiated claims. A minority of assessments offered tempered praise for broaching underserved areas of discourse. WIRED conceded the absurdity of featured treatments but noted potential hope for individuals disillusioned with mainstream , especially in discussions of psychedelics' therapeutic promise amid emerging clinical trials. Similarly, a New York Times opinion piece questioned exaggerated fears of Goop's influence, defending the series' coverage of diets and alternative modalities as culturally relevant explorations rather than outright dangers, though it stopped short of endorsing all claims. These views underscored a divide, with detractors emphasizing evidentiary gaps and proponents valuing the provocation of debate on holistic approaches.

Viewer and Public Response

The Goop Lab received low ratings from viewers, with an user score of 2.7 out of 10 based on over 3,500 ratings. feedback on platforms like reflected similar dissatisfaction, categorizing it as having a "rotten" score below 60%. These metrics suggest widespread viewer , often centering on the series' promotion of unverified wellness practices without sufficient empirical backing. Despite the poor ratings, the series garnered significant viewership, estimated in the millions shortly after its January 24, 2020, premiere on , driven by curiosity about Paltrow's brand and the allure of controversial topics like psychedelics and energy healing. Its primary audience skewed toward and interested in alternative health, appealing to a niche demographic frustrated with conventional , though broader appeal was limited. Public response on was polarized, with substantial backlash mocking episodes as pseudoscientific or absurd, exemplified by users decrying unproven claims on sexual health and . A smaller subset praised it for destigmatizing taboo subjects like , viewing it as a hopeful exploration for those underserved by mainstream healthcare, though such endorsements were outnumbered by criticisms highlighting factual inaccuracies. This divide underscores how the series fueled online discourse, amplifying Goop's visibility even as it alienated many through perceived overreach into unrigorous territory.

Accolades

The Goop Lab earned two nominations at the 2nd Annual Critics' Choice Real TV Awards on June 29, 2020. The series was nominated in the Best Lifestyle Show category alongside entries including Making the Cut () and (). Gwyneth received a separate for Best Host in an Unscripted/ Series for her role in the program. Neither the show nor Paltrow secured a win in their respective categories. No further awards or for the series have been documented in major industry recognitions such as the Primetime Emmys.

Impact and Legacy

Influence on Wellness Industry

The Goop Lab, premiering on on January 24, 2020, extended the reach of Goop's wellness philosophy to millions of global viewers, amplifying interest in alternative practices such as cold therapy via the method, psychedelic-assisted healing, and energy work. These episodes aligned with pre-existing trends in the burgeoning wellness sector, which generated $5.6 trillion in global revenue by 2022, but positioned unverified interventions as accessible self-improvement tools for a mainstream audience. While direct causal links to sales spikes remain undocumented, the series functioned as that funneled viewers toward Goop's product ecosystem, including supplements and therapies echoing on-screen discussions. Critics argue the program contributed to the normalization of high-cost, low-evidence wellness modalities, blurring lines between empirical practices and speculative ones, thereby sustaining demand for luxury alternatives amid skepticism from medical authorities. For instance, its exploration of psychedelics coincided with a "" in research, yet emphasized anecdotal benefits over rigorous , potentially influencing consumer prioritization of experiential over evidence-based options in a market where alternative therapies had already surged in popularity. Goop's broader model, bolstered by such visibility, emphasized aspirational lifestyles blending exclusivity with unproven claims, which helped pioneer the of wellness as a premium sector despite lacking peer-reviewed validation for many promoted techniques. This approach has drawn regulatory scrutiny, as it risks diverting resources from proven interventions, though proponents credit it with destigmatizing topics like female sexual and mental wellness experimentation. In quantifiable terms, Goop reported revenue doubling from to 2018 prior to the series, with continued expansion into retail partnerships like around the 2020 launch, suggesting the Lab reinforced rather than initiated commercial momentum. The wellness industry's growth persisted post-release, driven by consumer shifts toward holistic and preventive care, but the series' role appears more cultural than transformative, embedding fringe ideas into popular discourse without substantially advancing empirical standards. Mainstream adoption of featured practices, such as breathwork and cold immersion, owes more to parallel scientific inquiries than to Goop's presentation, which often prioritized narrative appeal over causal evidence.

Broader Cultural Effects

The release of The Goop Lab in January 2020 amplified public scrutiny of celebrity-endorsed wellness trends, fueling debates on the demarcation between empirical health practices and . By presenting unverified therapies such as energy healing and psychedelic experiences without rigorous counterbalancing evidence, the series exemplified how streaming platforms can disseminate potentially misleading information to wide audiences, prompting critics to question Netflix's editorial standards for . This contributed to broader cultural conversations about , with outlets highlighting the seductive appeal of pseudoscientific narratives that prioritize personal anecdotes over controlled studies, potentially eroding trust in conventional . The series also intersected with discussions on cultural appropriation and of traditional practices, as seen in its portrayal of Jamaican psychedelic rituals, which drew accusations of superficial engagement divorced from historical context. While some viewers credited episodes on female pleasure and aging for destigmatizing subjects through , skeptics contended this masked promotional intent, reinforcing a ethos where affluent lifestyles equate to superior outcomes without causal substantiation. Overall, The Goop Lab underscored polarizing effects in , where endorsement by figures like sustains a market for alternative modalities amid scientific rebuttals, yet galvanizes advocacy for evidence-based scrutiny.

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