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Indonesia International Auto Show
Indonesia International Auto Show
from Wikipedia
Gaikindo Indonesia International Auto Show (GIIAS)
The 2017 GIIAS onlooking the BMW and MINI exhibit
StatusActive
GenreAuto show
FrequencyAnnually
VenueIndonesia Convention Exhibition
LocationsTangerang, Banten
CountryIndonesia
Years active2015–present (spun off from the Indonesia International Motor Show)
Previous event18–28 July 2024
Next event24 July–3 August 2025
PatronsGAIKINDO
Organised bySeven Events
Websiteindonesiaautoshow.com

The Gaikindo Indonesia International Auto Show (often abbreviated to GIIAS) is an annual auto show held in Indonesia. Organized by Seven Events, and hosted by the Association of Indonesian Automotive Industries (GAIKINDO) hence its name,[1] the show was spun off from the Indonesia International Motor Show (IIMS), another Indonesian automotive exhibition that was formerly authorized by the latter, since 2015.[2][3] Since 2024, it is currently claimed as the second largest auto show in the world behind biennial automotive shows from China, such as the Auto Shanghai and the Beijing Motor Show.[4][5][6]

The show is currently held at the Indonesia Convention Exhibition (ICE) in Tangerang Regency, Banten. Plans on relocating the show from the ICE venue is currently under consideration.[7][8]

The show spawned two spin-offs; a series of roadshow events in major Indonesian capital cities since its establishment, later known as GIIAS The Series since 2019,[9] including Bandung,[10] Makassar,[11] Medan,[12] Semarang[13] and Surabaya,[14] as well formerly Samarinda;[15] and a smaller-scale event since 2022, known as the Gaikindo Jakarta Auto Week.[16]

History

[edit]

Prior to its establishment, the Association of Indonesian Automotive Industries (GAIKINDO) formerly established and hosted the Indonesia International Motor Show (IIMS) between 1986 and 2014, which since 2000, it was organized by Dyandra Promosindo, a subsidiary of Kompas Gramedia. The 1986 event, originally known as the Gaikindo Car Exhibition, was first held at the Jakarta Convention Center (JCC) with 13 exhibitors participated the event. The show was renamed to the Jakarta Auto Expo in 1989, then later the Gaikindo Auto Expo in 2000, before adopting to its current name, Indonesia International Motor Show in 2006 after it was recognized as an international-scale exhibition by the Organisation Internationale des Constructeurs d'Automobiles (OICA). Since 2009, IIMS relocated to its current venue, Jakarta International Expo (JIExpo), located at Kemayoran in Pademangan, North Jakarta.[17]

Gaikindo first announced the Gaikindo Indonesia International Auto Show (GIIAS) in February 2015 after ending their partnership with Dyandra.[18] According to Gaikindo's second co-chairman, Johnny Darmawan, the association realized the name "Indonesia International Motor Show" was already patterned and wholly owned by Dyandra, resulting the association have completely lost the rights to use the former name.[1][2] After splitting off, Gaikindo trademarked the name "Gaikindo Indonesia International Auto Show" and appoints Seven Events as their new event organizer,[19] while Dyandra retained their commitment to organize the Indonesia International Motor Show as its own event without Gaikindo's authorization, starting from 2015 onwards.[3]

Differentiating from IIMS, GIIAS is held at a different venue, Indonesia Convention Exhibition (ICE), located at BSD City in Pagedangan, Tangerang Regency, Banten, with a total space of 220.000 m2 (2,368.06 sq ft).[20] On 3 March 2015, GIIAS received a full support from the OICA, joining its membership.[21][22]

In late July 2015, Gaikindo announced the show would also include a spin-off roadshow series held in major Indonesian cities, with South Sulawesi's Makassar and East Java's Surabaya being the first cities to held these events.[23] The Makassar event would be held in November at the Celebes Convention Center (CCC), located at Tanjung Bunga in the Tamalate district,[24] while the Surabaya event would be held in December at the Grand City Convention & Exhibition, located at Ketabang in the Genteng district.[25]

The Gaikindo Indonesia International Auto Show (GIIAS) was officially established with the public opening of the 23rd edition on 20 August 2015,[26] featuring a total gross area of 91.577 m2 (985.73 sq ft),[27] and a participation of 40 different brands (22 in the passenger vehicle category, 10 in the commercial vehicle category, and 6 in the motorcycle category, including 2 parallel importers).[28][29] Then-12th Vice President of Indonesia, Jusuf Kalla visited the event and inaugurated its opening ceremony,[30] while being accompanied by other guests such as Ministry of Industry's Saleh Husin, Ministry of Trade's Thomas Lembong, and Banten's governor, Rano Karno. The event was also established during the country's falling domestic vehicle demand at the time.[26][31] Despite its unsuccessful attempt to response falling vehicle sales,[32][33] the 23rd GIIAS remain considered as a success, having visited by 451,654 visitors, beating Gaikindo's initial projected target of 380,000.[34]

Between 2016 and 2017, the venue for the Makassar event was briefly moved to the Four Points by Sheraton Makassar hotel, located at Pa'baeng-Baeng, also in the Tamalate district.[35][36] The event was returned back to its initial Celebes Convention Center (CCC) venue in 2018.[37]

In 2017, following the success of the Makassar and Surabaya roadshow events in the previous two renditions, Gaikindo expanded its roadshow series to two more capital cities; Medan, North Sumatra, and Samarinda, East Kalimantan.[15] The Medan event took place at the Santika Premiere Dyandra Hotel & Convention, located at Central Petisah in the Medan Petisah district, while the Samarinda event took place at the Samarinda Convention Hall, located at South Sempaja in the northern part of the city.[38]

In 2022, the roadshow series was expanded to Semarang, Central Java, which initially took place at the Marina Convention Center, located at Tawangsari in the western part of the city.[39] From 2024 onward, the Semarang event was moved to a newer venue, Muladi Dome-Diponegoro University Convention Center in the Tembalang district.[40]

In 2023, Gaikindo expanded its roadshow series to include Bandung, West Java, which took place at the Sudirman Grand Ballroom, located at Dungus Cariang in the Andir district.[41]

In December 2024, Gaikindo's third co-chairman and chief organizer, Rizwan Alamsjah is opening a consideration on relocating the main event to a different venue. Gaikindo previously rejected this plan during the 2024 event in a response of the early claims from media, but Alamsjah later insisted this, noting that increasing number of automakers joining Gaikindo was cited as the main reason, which caused by Chinese automakers entering the Indonesian market.[42][43] While a list of possible replacement locations was yet to be published, early media claims suggested the Nusantara International Convention Exhibition (NICE) in Pantai Indah Kapuk (PIK), North Jakarta being one of the possible locations, which is set to complete by September 2025.

In June 2025, Gaikindo opened the suggestion on relocating the main event to NICE. Gaikindo's chairman, Yohanes Nangoi said: "If NICE is completed, it could be the only place [that is] worth replacing. The capacity of NICE is estimated to be 25% larger than ICE BSD. If it's completed, its potential will be extraordinary for GIIAS going forward".[7][8]

GIIAS through the years

[edit]

2010s

[edit]

2015

[edit]
The panoramic view of the 2015 GIIAS

The first edition of the exhibition, the 23rd Gaikindo Indonesia International Auto Show was held from 20 to 30 August 2015, marking its split-off from the Indonesia International Motor Show (IIMS).[26] Notably, its run was held alongside the 23rd IIMS at the same time.[44] It was followed by its first two roadshow events; Makassar from 25 to 29 November,[45] and later Surabaya from 9 to 13 December.[14]

Audi, BMW, Chevrolet, Daihatsu, Datsun, Ford, Honda, Hyundai, Jaguar, Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Renault, Smart, Suzuki, Toyota and Volkswagen, whose all previously exhibited in previous years' IIMS, were among the first passenger vehicle brands to join the newly formed exhibition. The show also saw Indonesian automotive show debuts to Lexus[46][47] and Porsche.[48] Despite mentioned, Aston Martin and McLaren were represented by exhibits organized by parallel importers, instead of branded exhibits hosted by their companies themselves.[49] Proton and Subaru were originally planned to participate the show, but were quietly pulled out shortly thereafter.[50]

Commercial vehicle brands include recurring IIMS participants from FAW Jiefang, Hino, Isuzu, Mitsubishi Fuso, Tata Motors and UD Trucks. Toyota also exhibiting at this section with the Dyna, Hiace and Hilux, representing their commercial vehicle presence again from previous years' IIMS. Iveco held its Indonesian automotive show debut at this event.[51] Maxus, under the partnership with Malaysian distributor The Weststar Group as Weststar Maxus, also joined the exhibition to mark their entry to the Indonesian commercial vehicle market.[52]

Motorcycles were also included in GIIAS, which were initially never included in previous years' IIMS until starting from the 22nd IIMS in 2014 with Ducati and Triumph. While Triumph joined and exhibited in GIIAS,[53][54] Ducati remains absent from the show for unknown reason, despite being initially confirmed by Seven Events in March.[55] Alongside Triumph, Japanese brands such as Honda,[56] Kawasaki[57] and Yamaha,[58] as well Germany's BMW Motorrad,[59] also joined. Royal Enfield also joined and used the exhibition to mark their entry to the Indonesian motorcycle market.[60]

Production car introductions
[edit]
Concept cars
[edit]

2016

[edit]

The 24th Gaikindo Indonesia International Auto Show was held from 11 to 21 August 2016.[94] Starting from 2016, the show was no longer held simultaneously alongside IIMS, as the latter was rescheduled to an April timeframe to avoid scheduling conflicts with the former.[95] As of its roadshow series, the Makassar event was held prior to the main event from 18 to 21 May,[96] while the Surabaya event was followed after the main event from 28 September to 2 October.[97] Coincidentally, it marks the first time the main event ran alongside Indonesia's Independence Day that mostly held in 17 August.[98]

Audi, BMW, Chevrolet, Daihatsu, Datsun, Honda, Hyundai, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Suzuki, Toyota and Volkswagen were the only branded exhibitors to return.[99] Ford declined to return, following their ceased Indonesian operations seven months before the show, however, Ford vehicles remain represented, albeit as an exhibit organized by its dealership chain, Nusantara Ford.[100][101] A month before the event, Renault announced their absence for the 2016 show, citing due to "technical difficulties", which the company originally planned to introduce the second-generation Koleos and Kwid in the event.[102] Porsche also declined to return for the 2016 show,[103] while Smart is absent entirely from the event.

Joining the exhibition for the first time were Fiat Chrysler Automobiles (FCA) (Jeep and Dodge Journey)[104][105] and Kia.[106] Wuling Motors also joined this exhibition for their initial Indonesian introduction, previewing two models for the compact multi-purpose vehicle (MPV) segment.[107]

Production car introductions
[edit]
Concept cars
[edit]

2017

[edit]
The Lexus exhibit at the 2017 GIIAS

The 25th Gaikindo Indonesia International Auto Show was held from 10 to 20 August 2017.[135]

Production car introductions
[edit]

2018

[edit]

The 26th Gaikindo Indonesia International Auto Show was held from 2 to 12 August 2018.[143][144]

Production car introductions
[edit]

2019

[edit]

The 27th Gaikindo Indonesia International Auto Show was held from 18 to 28 July 2019.[155]

Production car introductions
[edit]

2020s

[edit]

2020

[edit]

The 28th Gaikindo Indonesia International Auto Show was planned to be held from 7 to 17 August 2020,[167] but it was pushed back to 22 October to 1 November 2020 due to the COVID-19 pandemic.[168] On 18 August 2020, Seven Events announced that the 2020 exhibition would be eventually cancelled due to time constraints caused by large-scale social restrictions that halted the plans of the show.[169]

2021

[edit]
Daihatsu Xenia
Honda SUV RS Concept
Toyota Avanza
Toyota Veloz

The 28th Gaikindo Indonesia International Auto Show was planned to be held from 12 to 22 August 2021,[170] but it was pushed back to 9 to 19 September 2021,[171] and later, 11 to 21 November 2021 due to Indonesia's Community Activities Restrictions Enforcement during the COVID-19 pandemic.[172][173]

Production car introductions
[edit]

2022

[edit]
Hyundai Stargazer

The 29th Gaikindo Indonesia International Auto Show was held from 11 to 21 August 2022.[183]

Production car introductions
[edit]

2023

[edit]
Mitsubishi Xforce

The 30th Gaikindo Indonesia International Auto Show was held from 10 to 20 August 2023.[201] Hozon Auto (Neta)[202] and Great Wall Motor (Haval, Ora, Tank)[203] also joined this exhibition to mark their entries to the Indonesian automotive market.

Production car introductions
[edit]

2024

[edit]

The 31st Gaikindo Indonesia International Auto Show was held from 18 to 28 July 2024,[230] with media previews held on the 17th. The main 2024 event was moved to a July timeframe as a response to the 2024 Indonesian general election.[231]

The 2024 show saw a larger participation list of 55 different exhibited brands (31 in the passenger vehicle category, 4 in the commercial vehicle category, and 20 in the motorcycle category) with over 120 supporting industries.[232] Responding to the larger list for better accommodation, the main Tangerang event was expanded to over 120.000 m2 (1,291.67 sq ft) area space.[233] An additional large tent, located outside of the tenth hall in the exhibition's eastern entrance, was deployed to serve as the eleventh hall, which occupies the motorcycle brands and supporting industries.[234] The 2024 show is claimed as the second largest automotive show in the world after China's Beijing Motor Show, according to Gaikindo.[4] A media preview in the main event, held before the first public day, marks the first time for GIIAS to do so, departing from its previous renditions that held media previews simultaneously alongside the first public day after the opening ceremonies. This move eventually follows other legacy international automotive shows.[235]

Several automakers returned from the previous year's show, while also joined by four automakers making their first GIIAS appearances; BAIC,[236] BYD,[237] GAC Aion[238] and VinFast.[239] The 2024 show also hosted the Indonesian debut to Chery's sub-brand, Jetour.[240] Additionally, the 2024 show also saw the re-introduction of Smart, a marque of Mercedes-Benz whose currently under a joint-venture with Geely, after a six-year absence in the Indonesian automotive market.[241]

Production car introductions
[edit]
Concept cars
[edit]

2025

[edit]

The 32nd Gaikindo Indonesia International Auto Show was held from 24 July to 3 August 2025, with media previews was held on the 23rd.[283]

The 2025 show was participated by 63 different exhibited brands (39 in the passenger vehicle category, 4 in the commercial vehicle category, and 16 in the motorcycle category), as well over 100 supporting industries.[284][285] The tent serving as the eleventh hall was deployed again, albeit being occupied by local coachbuilders alongside the supporting industries. Gaikindo compared the 32nd edition of the show to China's Auto Shanghai.[6]

Returning automakers exhibiting include Audi, BAIC, BMW, BYD, Chery, Citroën, Daihatsu, DFSK, Great Wall Motor (Haval, Ora, Tank), Honda, Hyundai, Jetour, Kia, Lexus, Mazda, Mercedes-Benz, MG Motor, MINI, Mitsubishi, Nissan, Seres, Subaru, Suzuki, Toyota, VinFast, Volvo, Volkswagen and Wuling Motors. Instead of returning as the sub-brand GAC Aion last year, GAC Group is represented under its own company entirely, with the GAC E9 PHEV minivan was showcased alongside Aion and Hyptec products. Maxus returned for the 2025 show after being absent from the 2024 event. For the first time, Ford and Jeep re-joined GIIAS as branded exhibits since their respective hiatus in 2015 and 2019, making the show's first American automakers after a six-year absence. Absent brands include Hozon Auto (Neta), Porsche and Smart.

Joining the exhibition for the first time were Denza, Geely, Jaecoo and Xpeng. Two Indonesian companies, Aletra and Polytron, also joined this event, making the first time the show is including domestic automakers in the passenger vehicle category. The show also hosted the international debut to Chery's sub-brand, Lepas.[286]

Production car introductions
[edit]
Concept cars
[edit]
  • Honda Super EV
  • TMI i2C (world debut)

Gaikindo Jakarta Auto Week

[edit]

A smaller spin-off of the show, Gaikindo Jakarta Auto Week (often shortened as GJAW) was announced at the same time of the cancellation of the 2020 exhibition.[287] The event was initially held at the Jakarta Convention Center (JCC) in Tanah Abang, Central Jakarta between 2022 and 2023. Since 2024, the event was moved to the same Indonesia Convention Exhibition (ICE) venue, located at BSD City in Tangerang, Banten, as the main GIIAS exhibition, due to limited space in the JCC venue in a response to the increasing participants joining the event.[288]

2022 Gaikindo Jakarta Auto Week

[edit]

Originally, the 1st Gaikindo Jakarta Auto Week was planned to be held from 21 to 29 November 2020 as a replacement event for the 2020 edition of GIIAS, despite to COVID-19 concerns,[289] but was eventually moved to 9 to 17 January 2021,[290] 6 to 14 March 2021,[291] 5 to 13 March 2022,[292] and later, 12 to 20 March 2022.[293][16]

Production car introductions

[edit]

2023 Gaikindo Jakarta Auto Week

[edit]

The 2nd Gaikindo Jakarta Auto Week was held from 10 to 19 March 2023.[297]

Production car introductions

[edit]

2024 Gaikindo Jakarta Auto Week

[edit]

The 3rd Gaikindo Jakarta Auto Week was held from 22 November to 1 December 2024, and was sponsored by Mandiri Utama Finance.[303]

The 3rd GJAW marks the return of Ford to Indonesian automotive shows as a branded exhibit since the 2015 23rd IIMS and GIIAS. Ford's participation in the 3rd GJAW also marked the first American automaker to reparticipate an Indonesian automotive show since Chevrolet and Jeep in 2019.[304] The 3rd GJAW also hosted the Indonesian debut of Zeekr, a sub-brand of Geely,[305] and the global premiere of Aletra, a Chinese-Indonesian automaker, which is a part of the joint venture between Sinar Armada Globalindo (SAG) and Livan Automotive.[306]

Production car introductions

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The Gaikindo Indonesia International Auto Show (GIIAS) is an annual automotive exhibition organized by the Gabungan Industri Kendaraan Bermotor Indonesia (GAIKINDO), Indonesia's automotive industry association, serving as the premier platform for showcasing new vehicle models, technologies, and innovations in the passenger car, commercial vehicle, motorcycle, and supporting industries sectors. Held typically in July or August at the Indonesia Convention Exhibition (ICE) BSD City in Tangerang, the event attracts over 50 car brands, more than 20 motorcycle brands, and over 350 supporting industry participants, drawing hundreds of thousands of visitors and featuring global and Asian vehicle premieres along with concept models. GAIKINDO launched the exhibition in 1986 as the "GAIKINDO Car Exhibition," marking 's first major automotive showcase with 13 participants, and it has evolved through several name changes and expansions amid economic challenges, including a hiatus during the 1997-1998 Asian financial crisis. The event was rebranded as the " Auto Expo" in 1989, with a notable edition in 1996 attracting over 200,000 visitors and record sales after a postponement, before becoming the "GAIKINDO " in 2000 and gaining international recognition from the (OICA) in 2006 as the "Indonesia International Motor Show" (IIMS). The event was renamed GIIAS in 2015 to emphasize its global stature, relocating to the larger ICE BSD venue with 220,000 square meters of space to accommodate growing participation, and by that year, it hosted around 35 car brands among 320 exhibitors expecting 380,000 attendees. As Southeast Asia's largest auto show and an OICA-recognized event, GIIAS plays a pivotal role in driving the national automotive industry's growth, facilitating over 300 vehicle launches since 2015, including 11 world premieres and 10 Asian premieres, while highlighting trends like electric vehicles and sustainable mobility. Recent editions underscore its scale and appeal: the 2024 event attracted 475,084 visitors over 11 days, while the 2025 edition, held from July 24 to August 3, recorded a record 485,569 attendees despite softer sales amid economic pressures. Beyond exhibitions, GIIAS incorporates educational programs, industry forums, and test-drive opportunities, reinforcing GAIKINDO's mission—established in 1969—to advance Indonesia's automotive sector on domestic and international stages.

Overview

Event description

The Gaikindo Indonesia International Auto Show (GIIAS) is an annual trade fair organized by the Gabungan Industri Kendaraan Bermotor Indonesia (GAIKINDO), recognized as 's and Southeast Asia's premier automotive exhibition that showcases the industry's achievements and innovations. It features a comprehensive display of passenger cars, commercial vehicles, motorcycles, and products from supporting industries, including over 50 automotive brands and more than 350 exhibitors from related sectors. Held typically for 10 to 11 days, the event takes place primarily at the (ICE) in BSD City, , near , with regional extensions in cities like , , and to broaden accessibility. GIIAS emphasizes cutting-edge developments through vehicle premieres, zones for hands-on experiences, and seminars addressing trends such as electric mobility and AI integration in automobiles. Public engagement is a key focus, with family entertainment zones, interactive workshops, and educational activities designed to attract diverse audiences beyond industry professionals. Evolving from GAIKINDO's exhibitions since 1986 into a global-standard platform endorsed by the International Organization of Motor Vehicle Manufacturers (OICA) since 2015, GIIAS has hosted numerous world and Asian premieres while drawing hundreds of thousands of visitors annually.

Organization and significance

The Indonesia International Auto Show, known as GIIAS since 2015, is primarily organized by GAIKINDO (Gabungan Industri Kendaraan Bermotor Indonesia), the Indonesian Automotive Industry Association, which has overseen automotive exhibitions since its inaugural Gaikindo Car Exhibition in 1986. GAIKINDO's role extends to curating the event as a key platform for the national automotive sector, aligning with its mission to foster industry growth and international collaboration as a member of the International Organization of Motor Vehicle Manufacturers (OICA). For operational management, GAIKINDO partners with PT Amara Tujuh Perjuangan (Seven Events), which handles , promotion, and execution. Specific editions, such as the Gaikindo Jakarta Auto Week (GJAW), feature sponsorship from , providing financial support and integrated financing options to enhance accessibility for buyers. The event's venues have evolved to accommodate growing scale, with primary hosting at the (ICE) in BSD City, , since 2015, offering expansive facilities for exhibitors and visitors. Prior iterations, including those under earlier names, were held at JIExpo Kemayoran in , reflecting the shift toward larger, more modern infrastructure to support expanded participation from global and local brands. Economically, GIIAS drives substantial activity in Indonesia's automotive market, generating sales transactions often exceeding IDR 10 trillion across editions, with the 2025 event recording over 38,000 vehicles sold amid record attendance of more than 485,000 visitors. This influx boosts by drawing domestic and international attendees, contributing to local and sectors, while supporting job creation through temporary employment in event operations, sales, and supply chains—aligning with broader employment of over 1.3 million nationwide. The show's significance is amplified in promoting electric vehicle (EV) adoption and local manufacturing, showcasing premieres of domestically assembled models and aligning with government initiatives like the Tax Policy Incentive (TPI), which extends VAT reductions to 1% and luxury tax exemptions for EVs through 2025 to incentivize production and affordability. Culturally, GIIAS serves as a vital hub for industry networking, convening manufacturers, policymakers, and stakeholders for discussions on sustainable mobility and regulatory frameworks. It also educates the on emerging automotive trends, such as EV technologies and hybrid innovations, through interactive exhibits, workshops, and forums that highlight Indonesia's progress toward a greener transportation ecosystem.

History

Origins (1986–1995)

The Association of Indonesian Automotive Industries (GAIKINDO), founded in 1969 to represent manufacturers and support the growth of the domestic automotive sector, organized the inaugural automotive exhibition in in 1986. This event, known as the Pameran Mobil GAIKINDO (GAIKINDO Car Exhibition), took place from July 11 to 15 at the (Balai Sidang Jakarta) and occupied 4,000 square meters of space. It featured 13 exhibitors, all GAIKINDO member companies focused on s, marking the beginning of organized efforts to promote the local industry and showcase new models to consumers and stakeholders. Subsequent annual editions from 1987 to 1993 built on this foundation, with increasing participation from manufacturers and the gradual inclusion of automotive components and accessories suppliers, reflecting the expanding ecosystem of the Indonesian automotive sector. In 1989, the event was renamed the Auto Expo. These early shows emphasized industry promotion amid Indonesia's in the late , helping to foster local assembly and sales growth despite limited international involvement. The period faced economic hurdles, including precursors to broader instability, such as the government's tight in the early that led to a two-year postponement before the 1994 edition could proceed. By 1995, the exhibition had adopted a more formalized structure under the name Jakarta Auto Expo, setting the stage for further professionalization in the following years.

Development (1996–2014)

The Gaikindo auto shows entered a period of expansion and rebranding in the mid-1990s, building on earlier exhibitions that originated in 1986. The 1996 edition of the Jakarta Auto Expo took place from July 19 to 28 at the Jakarta International Exposition (JIExpo) in Kemayoran, Jakarta. This edition featured participation from 18 Gaikindo member companies and attracted over 200,000 visitors, setting a record for sales during the nine-day event. The momentum was disrupted by the Asian financial crisis of 1997, which led to severe economic instability, including the May 1998 riots in that exacerbated social and political unrest. As a result, the exhibition was postponed for three years from 1997 to 1999, reflecting broader challenges in Indonesia's automotive sector amid currency devaluation and reduced . Recovery began in 2000 with the relaunch under the name Gaikindo Auto Expo, organized in partnership with Dyandra Promosindo, marking a shift toward more structured professional management. The 2003 edition, the 12th Gaikindo Auto Expo, held from July 19 to 27 at the Jakarta Convention Center, showcased 150 participating companies across 35,000 square meters of exhibition space, signaling a rebound in industry confidence despite lingering economic pressures. Further development came in 2006, when the event was rebranded as the Indonesia International Motor Show (IIMS) and transitioned to an annual format, gaining endorsement from the International Organization of Motor Vehicle Manufacturers (OICA) to align with global standards. This period saw steady growth, with the 2008 IIMS utilizing the full indoor and outdoor areas of the , followed by a move to JIExpo in 2009 amid the global financial crisis, where it occupied 60,000 square meters despite economic headwinds. By 2014, the exhibition had expanded to 80,000 square meters and drew 380,365 visitors, up from 373,661 the previous year, demonstrating resilience through international partnerships and an emphasis on educational elements like industry seminars. Visitor numbers had risen significantly from the 200,000 mark in 1996, underscoring the event's evolving role in promoting automotive innovation and market recovery in .

Modern era and GIIAS (2015–present)

In 2015, the International Motor Show (IIMS) was rebranded as the Gaikindo International Auto Show (GIIAS) for its 23rd edition, organized by the Indonesian Automotive Industry Association (Gaikindo), to project a more progressive, elegant, and globally oriented image. This shift emphasized international appeal by incorporating world premieres, such as three vehicle unveilings at the inaugural GIIAS, and established it as Southeast Asia's largest automotive exhibition. Post-rebranding, GIIAS adopted an annual format timed for the summer period of July to August, enabling expanded scale at the (ICE) in BSD City, , with increased participation from global brands and innovations. To enhance regional outreach, GIIAS introduced "The Series" in 2023, featuring satellite events in major cities like , , , and , which extended the platform's accessibility beyond the capital. Significant milestones under GIIAS include hosting 11 world premieres, 10 Asian premieres, over 65 concept vehicles, and more than 300 product launches since 2015, culminating in the 32nd edition in 2025. The prompted adaptations, with the 2020 edition canceled and the 2021 event postponed twice to November to align with Indonesia's community activity restrictions. Contemporary GIIAS editions have intensified focus on through electric vehicles (EVs) and eco-friendly technologies, alongside digital integration for enhanced visitor experiences like online engagement and smart mobility showcases, mirroring broader industry transitions. For instance, the 2025 edition spotlighted over 40 new models emphasizing EVs and future-oriented innovations.

Main GIIAS editions

2015

The inaugural edition of the Gaikindo Indonesia International Auto Show (GIIAS) marked a significant and expansion from the previous Indonesia International Motor Show (IIMS), transitioning to a more international format under Gaikindo's direct organization. Held from August 20 to 30, 2015, at the (ICE) in BSD City, , the event spanned 11 days and featured extensive indoor space across 10 halls totaling 60,000 square meters. This first GIIAS attracted approximately 450,000 visitors, surpassing initial targets of 380,000 and demonstrating strong public interest in the revamped format. Over 30 exhibitors participated, including 34 automotive brands from 23 authorized principal manufacturers (APM) and two public passenger vehicle importers, showcasing a diverse range of passenger and commercial vehicles. Key highlights included numerous vehicle launch events, interactive test drive zones for brands like , and industry seminars focused on topics such as public transportation and . The event's theme, "Smart Mobility for the Future," emphasized innovation in automotive technology and accessibility for Indonesian consumers, with supporting programs like family entertainment and technology showcases. GIIAS 2015 set a benchmark for the modern era by hosting multiple global and regional premieres, including the world debut of the , which contributed to IDR 6.3 trillion in transaction value across the series and enhanced the industry's visibility following the IIMS split. The event's success underscored Gaikindo's role in elevating Indonesia's position as a key Southeast Asian automotive hub.

2016

The second edition of the Gaikindo Indonesia International Auto Show (GIIAS) was held from August 11 to 21, , spanning 11 days at the (ICE) in BSD City, , continuing the venue established in the previous year with expanded space of over 96,000 square meters to accommodate greater participation and improved visitor flow. Building on the success of the inaugural edition, which drew 451,645 attendees, the 2016 show attracted 456,517 visitors, reflecting sustained in the automotive sector. The event featured participation from 34 vehicle brands across 23 authorized principal marketers (APM) and two importers, alongside a total of 361 exhibitor stands from the broader Indonesian automotive industry, an increase in scale that highlighted growing industry involvement. Under the theme "Green Technology for a Better Future," the show emphasized eco-friendly innovations and affordable vehicles, such as low-cost green cars (LCGC) tailored for the , with displays including concept models focused on and accessibility. Enhanced attractions included entertainment programs, family-oriented zones for broader appeal, and motorsport demonstrations that engaged diverse audiences beyond traditional buyers. GIIAS 2016 generated transactions worth IDR 4.7 trillion and solidified the event as an annual staple, with the venue enabling better logistics, such as additional 5,000 square meters of public space for comfort and accessibility. The edition received full endorsement from the (OICA), elevating its international profile and positioning as a key player in global automotive exhibitions.

2017

The 2017 edition of the Gaikindo Indonesia International Auto Show (GIIAS) took place from August 10 to 20 at the (ICE) in BSD City, , spanning 11 days and maintaining the venue consistency established in the previous year. The event attracted over 400,000 visitors and featured more than 360 exhibitors, including leading international and local automotive manufacturers. Under the theme "Rise of the Future Mobility," GIIAS 2017 emphasized emerging automotive technologies, with exhibitors showcasing advancements in connected and electrified mobility, such as automated safety systems and vehicle connectivity solutions. The event introduced dedicated spaces for interactive experiences, including an expanded test drive area that allowed visitors to engage directly with new models. The show generated significant media attention and contributed to a boost in automotive sales amid a broader market slowdown, recording 21,000 vehicle orders—surpassing the previous year's figures and underscoring its role in stimulating industry growth in .

2018

The 2018 edition of the Gaikindo Indonesia International Auto Show (GIIAS) took place from August 2 to 12 at the (ICE) in BSD City, , spanning 11 days and attracting a record-breaking attendance of more than 450,000 visitors. This turnout represented continued growth from the previous year's event, underscoring the show's rising prominence in Southeast Asia's automotive landscape. The showcased a diverse array of exhibitors, including those specializing in commercial vehicles such as trucks and buses, broadening its appeal beyond passenger cars to encompass the full spectrum of the . Key highlights included an expanded exceeding 80,000 square meters, which enabled larger and more innovative displays, as well as dedicated matching sessions that facilitated professional networking and potential deals among industry stakeholders. The event was officially opened by President , emphasizing its national importance. Overall, GIIAS 2018 played a vital role in boosting industry confidence during Indonesia's economic recovery, as the national GDP grew by 5.17% that year amid stabilizing global conditions and domestic demand. By presenting innovations and fostering connections, the show enhanced visibility for the sector and contributed to optimistic sentiment in the automotive market.

2019

The 2019 edition of the Gaikindo Indonesia International Auto Show (GIIAS) took place from July 18 to 28 at the (ICE) in BSD City, , marking an 11-day event that represented the pre-pandemic peak for the exhibition. Organized under the theme "Future in Motion," it showcased advancements in automotive technology, with a particular emphasis on through previews of hybrid, , and electric vehicles, alongside autonomous driving concepts. The event drew 472,956 visitors, reflecting strong public interest in the evolving automotive landscape. Over 300 exhibitors participated, including 25 passenger and commercial vehicle brands such as , , and , 11 motorcycle brands like and Yamaha, and numerous supporting industry players. Interactive zones enhanced visitor engagement, featuring and test ride areas, safety driving courses, student-focused programs, and the Beyond Mobility Area dedicated to innovative mobility solutions. New vehicle launches included 33 car models and seven motorcycles, highlighting global and local innovations. This edition generated substantial sales leads, with reports indicating thousands of vehicle bookings across exhibitors, though exact transaction values were not publicly disclosed by organizers. It set a benchmark for future iterations by demonstrating robust attendance and economic contributions to the automotive sector, amid cumulative growth in visitor numbers since the 2015 relaunch. The success underscored GIIAS's role in boosting industry visibility and export potential, with Indonesia targeting a 25% increase in completely built-up vehicle exports for the year.

2020

The 2020 edition of the Gaikindo Indonesia International Auto Show (GIIAS) faced unprecedented challenges due to the , marking the first major disruption in its history following a period of steady growth in prior years. Originally scheduled for August 7 to 17 at the (ICE) in BSD City, , the event was postponed to October 22 to November 1 to allow for better health protocols and preparation amid rising infections and government restrictions. However, on August 18, Gaikindo announced the full cancellation, citing insufficient lead time for organizing such a large-scale event under pandemic constraints and the need to prioritize public safety. With no physical attendance possible, the automotive sector turned to virtual platforms for engagement, including webinars and forums focused on industry recovery strategies, such as adapting to disruptions and stimulus measures. These digital initiatives facilitated discussions among manufacturers, dealers, and policymakers on sustaining operations during lockdowns, though specific metrics for participation were not publicly detailed. The absence of the traditional show exacerbated a sharp decline in national sales, which plunged 48% year-on-year to approximately 532,000 units, reflecting broader economic contraction and reduced consumer mobility. A key highlight amid the cancellation was the introduction of the Gaikindo Jakarta Auto Week (GJAW) concept as a scaled-down replacement, announced concurrently to provide an alternative venue for without full vehicle displays, emphasizing economic revival in line with Ministry of Industry directives. This pivot represented an early step toward digital innovation in Indonesia's auto events, fostering resilience by shifting focus from exhibitions to targeted market stimulation. The 2020 disruption ultimately accelerated adaptations that would influence future editions, blending physical and virtual elements for .

2021

The 28th Gaikindo Indonesia International Auto Show (GIIAS) in 2021 marked a cautious return to in-person events following the full cancellation of the 2020 edition due to the . Held from November 11 to 21 at the (ICE) in BSD City, , the event spanned 11 days under stringent health protocols to ensure safety amid ongoing restrictions. Attendance exceeded 290,000 visitors, operating at reduced capacity to comply with pandemic guidelines, while approximately 24 vehicle brands participated as exhibitors, focusing on passenger and commercial vehicles. Entry required proof of full vaccination via certificates, alongside mandatory mask-wearing, temperature checks, and measures coordinated with local authorities. To broaden accessibility, the event incorporated hybrid elements, including streaming and virtual booths from select , allowing remote engagement through digital platforms. Highlights emphasized innovations in automotive technology adapted to post-pandemic needs, such as enhanced vehicle safety features and electric mobility solutions, with 16 new vehicle launches and displays of 21 electric variants. The show generated significant sales interest, with over 14,000 booking orders across exhibitors, underscoring a focus on health-integrated technologies like improved cabin air quality systems. This edition signified gradual recovery for Indonesia's automotive sector, serving as an economic revival indicator by drawing substantial crowds despite limitations and pioneering a hybrid format for enhanced resilience in future iterations.

2022

The 2022 edition of the Gaikindo Indonesia International Auto Show (GIIAS) marked a significant post-pandemic rebound for the event, held from August 11 to 21 at the (ICE) in BSD City, , spanning 11 days. Attracting 385,487 visitors, it showcased renewed enthusiasm in the automotive sector as Indonesia's began to stabilize following restrictions. Over 70 exhibitors participated, including major automotive brands and supporting industry players, highlighting the industry's recovery and focus on innovation. Under the theme "The Future is Bright," the event emphasized economic recovery through automotive advancements, with prominent EV showcases drawing significant attention. A key highlight was the return of full experiences, including a dedicated 5,000-square-meter indoor EV area that attracted over 10,000 participants, allowing visitors to engage directly with . Building on lessons from the hybrid format of the 2021 edition, GIIAS 2022 fully revived in-person interactions, fostering greater public-industry connections. The event had a notable economic impact, generating a sales surge of 26,658 vehicle units, including 1,594 electric vehicles, which signaled normalization and growth in the Indonesian automotive market. This performance underscored the show's role in boosting consumer confidence and industry momentum amid broader recovery efforts.

2023

The 2023 edition of the Gaikindo Indonesia International Auto Show (GIIAS) was held from August 10 to 20 at the (ICE) in BSD City, , lasting 11 days and serving as a key platform for the automotive sector's recovery and forward-looking strategies. This event marked a rebound from the previous year's attendance, drawing heightened interest amid post-pandemic stabilization in the industry. Attracting over 450,000 visitors, the show achieved record participation with 49 brands in total, comprising 29 passenger car manufacturers, 5 producers, and 15 companies, underscoring its growing scale and appeal as Southeast Asia's premier auto exhibition. The diverse lineup highlighted innovation in vehicle technologies, with a particular emphasis on advancing Indonesia's (EV) ecosystem in alignment with national policies promoting sustainable mobility. A major highlight was the planning and rollout of GIIAS The Series, piloting regional expansion to four cities—Jakarta, Surabaya, Semarang, and Bandung—to broaden access to automotive innovations beyond the capital and foster nationwide industry growth. Complementing this, the event featured seminars on , addressing topics like transitions in transportation and the role of EVs in reducing emissions, which supported ongoing initiatives such as incentives under Presidential Regulation No. 55/2019 for EV adoption and development. The edition's impact extended to bolstering Indonesia's EV framework, where the high brand involvement demonstrated industry commitment to localization targets and battery production incentives, contributing to the nation's goal of 400,000 EV units by 2025 and positioning GIIAS as a catalyst for green automotive progress.

2024

The 2024 edition of the Gaikindo Indonesia International Auto Show (GIIAS) took place from July 18 to 28 at the (ICE) in BSD City, , lasting 11 days and emphasizing electric vehicles (EVs) alongside digital innovations. This event built on the regional series initiated in 2023 by expanding its scope to showcase over 55 global automotive brands, with a particular focus on electrified models reflecting Indonesia's push toward sustainable transportation. Attendance reached 475,084 visitors, surpassing previous records and underscoring public interest in EV advancements, supported by dedicated expanded zones for electric and hybrid vehicles that allowed for interactive displays and test drives. These zones highlighted the integration of cutting-edge technologies, including (AR) experiences provided by exhibitors such as PT Gajah Tunggal Tbk, where attendees could engage with virtual simulations of tire performance and vehicle features. The show also featured policy dialogues through the GAIKINDO International Automotive Conference (GIAC) and daily seminars, addressing green mobility themes like the opportunities and challenges of , connectivity, and autonomous technologies in Indonesia's automotive sector. These discussions aligned the event with national EV targets, such as accelerating domestic production and adoption to reduce emissions, while boosting investor interest via announcements of new electrified models and partnerships.

2025

The 32nd edition of the Gaikindo Indonesia International Auto Show (GIIAS) took place from July 24 to August 3, 2025, spanning 11 days at the (ICE) BSD City in , . This iteration attracted a record 485,569 visitors, surpassing previous years' figures and highlighting growing public interest in the automotive sector. Over 50 brands, 20 brands, and 120 supporting industry exhibitors participated, showcasing a diverse array of vehicles and technologies. The event emphasized (EV) themes, building on the momentum from the 2024 edition's focus on sustainable mobility. Highlights included several world premieres, such as the right-hand-drive T2 off-road , Hyundai's Stargazer Cartenz and Cartenz X MPVs tailored for Indonesian roads, and Wuling's Cortez Darion hybrid MPV with up to 1,000 km combined range. Other notable unveilings featured Toyota's locally assembled bZ4X EV, Suzuki's e-Vitara, and Great Wall Motor's ORA 03, underscoring Indonesia's shift toward amid government incentives for EV production. Family-oriented and community programs enhanced visitor engagement, including and test ride zones, car community meetups, RC drift challenges, custom ride showcases, live music performances, and lucky draw promotions with prizes worth hundreds of millions of rupiah. Despite the record crowds, vehicle sales were slower than anticipated, impacted by economic pressures such as and reduced consumer . The event marked a milestone for Southeast Asia's automotive landscape, reinforcing Indonesia's leadership in regional EV adoption and manufacturing through its expansive showcase of over 40 new models and innovative technologies.

Gaikindo Jakarta Auto Week

Introduction

The Gaikindo Jakarta Auto Week (GJAW) originated as a planned replacement for the canceled 2020 edition of the Gaikindo Indonesia International Auto Show (GIIAS) due to the , with its initial scheduling for November 2020 at the . Although postponed multiple times amid ongoing health concerns, the event evolved into an annual automotive exhibition, with its first edition held from March 12 to 20, 2022, also at the . Since then, GJAW has become a recurring fixture, shifting to a timeframe starting in 2024 and relocating to the (ICE) BSD City in for its 2024 and 2025 editions. Organized by the Gabungan Industri Kendaraan Bermotor (Gaikindo), GJAW serves primarily to stimulate year-end automotive sales in by showcasing models, including unsold from earlier in the year, and offering promotional deals to boost consumer purchases during the holiday season. The event also features additional premieres and highlights innovations in Indonesian manufacturing, providing a platform for brands to engage enthusiasts and families. Sponsors have varied by edition, including Mandiri Utama Finance in 2024 and in 2025, emphasizing accessibility and market revival, particularly in response to fluctuating sales trends. In format, GJAW typically spans 9 to 10 days, contrasting with the mid-year GIIAS by focusing on sales-driven activities in the fourth quarter rather than broader industry showcases. Held at ICE BSD City, the event incorporates community programs like enthusiast meetups, family-oriented entertainment such as live music and food festivals, and interactive zones to create a vibrant, inclusive atmosphere beyond pure exhibitions. This structure positions GJAW as a complementary, end-of-year complement to GIIAS, prioritizing transaction volume and public engagement.

2022 edition

The Gaikindo Jakarta Auto Week (GJAW) 2022 marked the debut of this annual automotive exhibition as a physical event following the , serving as a key initiative by the Indonesian Automotive Industry Association (Gaikindo) to stimulate sales recovery in the . Held from March 12 to 20, 2022, at the Convention Center (JCC) in Senayan, , the nine-day event emphasized promotional activities to re-engage consumers amid ongoing economic challenges, including disruptions and pressures affecting the automotive sector. Organized in response to a directive from the Minister of Industry to boost production and sales, GJAW 2022 featured extensive discounts, financing options, and interactive experiences such as test drives, drawing participation from 13 automotive brands. The event's focus on transactions rather than new model launches aligned with Gaikindo's strategy to address sluggish early-year sales, with participating manufacturers offering special packages to clear inventory and meet quarterly targets. Strict health protocols, including mandatory vaccinations and capacity limits, ensured safe attendance while prioritizing sales momentum. Attendance reached 53,164 visitors, a solid turnout for the inaugural edition that underscored renewed in physical auto events post-pandemic. Highlights included grand prizes like a and collaborative promotions across brands, which contributed to positive transaction volumes reported by organizers. This engagement helped propel domestic car sales in March 2022 to levels comparable to pre-pandemic figures, aiding the industry in navigating economic headwinds and achieving annual targets. Gaikindo noted the event's success as a foundation for future iterations, confirming its annual recurrence to sustain market recovery.

2023 edition

The Gaikindo Jakarta Auto Week (GJAW) 2023, the second edition of the event, was held from March 10 to 19, 2023, at the in Senayan, , spanning 10 days. This edition introduced a new concept by integrating automotive displays with lifestyle and music elements through the concurrent Jakarta Concert Week, featuring live performances and trend exhibitions to attract a broader audience. Building on the 2022 event, GJAW 2023 saw expanded participation from 60 automotive brands, including passenger cars, motorcycles, and commercial vehicles, offering extensive promotions, discounts, and financing deals to stimulate sales amid post-pandemic recovery. The focus remained on clearing inventory and boosting transactions, with interactive zones, test drives, and family activities enhancing visitor engagement. Attendance reached 86,168 visitors, nearly double the 53,164 from the previous year, reflecting increased and the success of the integration. Organizers reported positive transaction volumes, contributing to market momentum in Q1 2023 and reinforcing GJAW's role in supporting the Indonesian automotive industry's growth.

2024 edition

The Gaikindo Jakarta Auto Week (GJAW) 2024 edition was held from November 22 to December 1, 2024, at the (ICE) BSD City in , spanning 10 days of exhibitions and promotions. This event marked a shift to a new, larger venue at ICE BSD, providing expanded exhibition space compared to previous years to accommodate more brands and displays. The event attracted 145,788 visitors overall, surpassing the 86,168 attendance of the 2023 edition and emphasizing discounts on electric vehicles (EVs) amid incentives. Key highlights included policy-aligned promotions, such as tax exemptions and reduced luxury goods taxes on EVs introduced earlier in , which manufacturers like NETA and Wuling leveraged through special offers, low down payments starting from IDR 16 million, and extended warranties to boost consumer interest. These initiatives tied directly to Indonesia's national EV push, including a waiver of import duties until 2025 and a reduced on EV sales, encouraging on-site bookings and test drives. In a year when the automotive market faced decline—with Gaikindo revising its national sales target down to 850,000 units from an initial 1.1 million—GJAW 2024 supported recovery through targeted EV sales strategies, fostering innovation showcases and year-end deals that aligned with broader goals.

2025 edition

The PermataBank Gaikindo Jakarta Auto Week (GJAW) 2025 is set to occur from to 30, 2025, at the (ICE) BSD City in , spanning a 10-day period. Organizers have expanded the exhibition space to 90,000 square meters across Halls 1 through 10, enabling participation from over 80 prominent automotive brands spanning passenger cars, motorcycles, and commercial vehicles, including , , , and . This enlargement aims to surpass previous editions by offering broader exhibitor opportunities amid a challenging market environment. In response to an 11.31% year-to-date decline in vehicle sales through 2025, totaling 562,000 units compared to the prior year, the event emphasizes aggressive promotions such as discounts up to 70%, clearance sales, cashback offers, zero percent installment financing via credit cards, and special PermataBank KKB (consumer credit for vehicles) rates to stimulate end-of-year demand. Building on the focus of the 2024 edition, GJAW 2025 incorporates family-oriented activities like push bike competitions, kids' drift and offroad experiences, and paper art crafts, alongside attractions including simulators, RC offroad challenges, and mini GP races to draw diverse crowds. The event is positioned as a critical sales driver for the industry, with Gaikindo revising its annual wholesale target downward to between 700,000 and 900,000 units while setting ambitious transaction goals exceeding IDR 5.1 trillion through enhanced exhibitor incentives and interactive programs like test drives on a 3 km track and a 4,000 m² indoor EV area.

GIIAS The Series

Overview

GIIAS The Series represents a strategic extension of the main Gaikindo International Auto Show (GIIAS), with regional exhibitions beginning in 2015 to extend the event's reach beyond into secondary cities across . The formalized "GIIAS The Series" branding was launched in 2023, consisting of regional exhibitions held in the months following the primary event, typically from to , to provide broader geographic access to automotive innovations and industry showcases. The initiative aims to drive the growth of Indonesia's automotive sector by offering a platform for vehicle launches and industry engagement throughout the year, while encouraging national industry achievements through decentralized events. Organized jointly by the Gabungan Industri Kendaraan Bermotor Indonesia (GAIKINDO) and firm Seven Events, the series focuses on stimulating regional economic activity and gauging market preferences in diverse locales. Each edition operates on a smaller scale compared to the flagship GIIAS, lasting 3 to 7 days and featuring approximately 20 to 30 automotive brands, including passenger vehicles, motorcycles, and supporting industries, often tailored with city-specific themes to resonate with local audiences. For instance, events emphasize educational components on and mobility solutions, adapting content to regional interests. Since its formalized launch, GIIAS The Series has operated in three regional cities in 2023—Surabaya, Semarang, and Bandung—expanding to four by 2025 with the inclusion of Makassar, thereby increasing its national footprint. This growth reflects GAIKINDO's commitment to fostering inclusive industry development across .

Surabaya editions

The GIIAS Surabaya serves as the primary regional installment of GIIAS The Series in , highlighting automotive innovations tailored to the province's market dynamics and industrial base. Launched as a pilot in 2015, the event has established itself as a key platform for vehicle launches and consumer engagement in Indonesia's second-largest economy after . Held at the Grand City Convex exhibition hall in , it skipped only the 2020 edition due to the but has otherwise occurred annually, drawing participation from major automakers and contributing to regional economic activity. The 2023 edition, running from September 20 to 24, attracted 34,771 visitors, marking a 6% increase from the previous year and underscoring growing interest in East Java's automotive sector. Featuring displays from 24 brands, it emphasized accessible financing options and test-drive opportunities, aligning with the region's role as Indonesia's third-largest automotive market by sales volume. The event generated significant transaction value, supporting local dealerships amid national sales fluctuations. In 2025, GIIAS Surabaya took place from August 27 to 31, welcoming 31,870 attendees and introducing seven new brands to the lineup for the first time. With over 30 marques participating, the focused on diverse mobility solutions, including electric vehicles adapted for urban and rural needs, while incorporating local elements to enhance cultural resonance. This edition reinforced the event's economic impact, as accounted for 9.5% of national vehicle sales in early 2025, bolstered by such regional showcases that drive post-event purchases and industry growth.

Bandung editions

The Bandung editions of GIIAS The Series were introduced in 2023 to extend the national rollout of the event beyond and , targeting the significant automotive market in . The inaugural edition took place from November 22 to 26, 2023, at the Sudirman Grand Ballroom in , drawing 30,000 visitors over five days. This event featured participation from 18 motorized vehicle brands, including 15 passenger car manufacturers, showcasing a range of models suited to regional preferences. The 2024 edition followed from September 25 to 29 at the same venue, continuing the focus on accessible automotive displays for consumers. Bandung's role as a key economic center in the province, where substantial economic activities occur, underscores the editions' importance in stimulating local interest and transactions. accounted for nearly 16% of Indonesia's total automotive distribution from January to April 2024, highlighting the region's market scale. The 2025 edition was held from October 1 to 5 at the Grand Ballroom, attracting 24,988 visitors over five days and maintaining the compact format to engage Bandung's automotive enthusiasts efficiently. These editions support the broader automotive ecosystem by providing a platform for brands to connect with West Java's buyers, contributing to provincial economic dynamics without overlapping with larger national events.

Semarang editions

The Semarang editions of GIIAS The Series were launched in 2022 as part of the initiative to extend the annual auto show beyond , bringing automotive exhibitions to for the first time to foster regional industry growth and accessibility. Held at the Convention Center from November 23 to 27, the inaugural event featured nine passenger vehicle brands including , , and , alongside six motorcycle brands such as Benelli and , attracting 30,606 visitors over five days. The edition emphasized test drive experiences on a 2 km track and live music performances, contributing to heightened local engagement with emerging automotive technologies amid 's expanding sector. The 2023 edition, marking the second year, took place from October 18 to 22 at the same Marina Convention Center venue, expanding to 30 participating brands—a 65% increase from 2022—including newcomers like and MG for passenger vehicles. It recorded a 54% rise in transactions compared to the previous year, with 3,606 sales orders (SPK) generated, driven by extensive test drive programs that saw increased participation. Family-oriented elements were prominent, allowing visitors to bring relatives to explore exhibits and enjoy interactive displays, which sustained high attendance and enthusiasm through the final day. This growth underscored Semarang's role in Central Java's automotive ecosystem, where the event supported regional trade dynamics by showcasing vehicles suited for and commercial applications in the province's key industrial zones. In 2024, the show shifted to the larger Muladi Dome at (UNDIP) from October 23 to 27, accommodating 19 vehicle brands and drawing 30,070 visitors, slightly surpassing prior editions in attendance. Highlights included innovative displays from brands like and AION, with awards for favorite models and a focus on test drives, enhancing public awareness of sustainable mobility options relevant to Central Java's urban and trade infrastructure needs. The event's success in transaction volumes and visitor interaction reinforced its contribution to local automotive adoption, making advanced models more accessible to Semarang's diverse consumer base. The 2025 edition returned to Muladi Dome UNDIP from September 24 to 28, hosting over 20 brands and achieving 28,308 visitors, maintaining steady interest despite economic pressures. It featured family-friendly zones with educational exhibits on automotive safety and technology, alongside logistics-oriented vehicle demonstrations tailored to Central Java's role as a national trade gateway, such as robust commercial vans and SUVs for regional distribution. Overall, these editions have driven a 10-15% year-on-year increase in local test drives and inquiries, boosting Central Java's automotive market penetration by connecting exhibitors directly with provincial buyers and supporting the area's logistics-heavy economy.

Other regional editions

GIIAS regional editions have included cities beyond Java, such as (launched 2015, with subsequent events in 2019) and (2019), contributing to the series' early expansion before a focus on in recent years. In 2025, the GIIAS The Series expanded to with its latest regional edition, held from November 5 to 9 at the Summarecon Mutiara Makassar Convention Center. This event marked a significant return to after earlier editions, serving as a dedicated platform for the region's automotive market. The edition featured a curated selection of exhibitors, including 10 passenger brands such as BAIC, BYD, , , , Jaecoo, , , , and Wuling, alongside four two-wheeler brands: Benelli, Kupprum, , and , plus 11 supporting industry participants. Relocated to a larger, more modern venue for improved visitor experience, it highlighted innovations tailored to the region's growing demand, where accounts for 4.1% of national sales from January to July 2025. As the largest automotive exhibition in eastern , GIIAS Makassar 2025 focused on stimulating local in an area with 6.3% annual vehicle market expansion and a 13.16% surge in 2024–2025. By targeting underserved eastern markets, the event broadened the national footprint of the GIIAS series, fostering greater accessibility to automotive advancements and supporting inter-regional industry development.

Notable vehicle introductions

Production cars

The Indonesia International Auto Show (GIIAS) has served as a key platform for the introduction of production s tailored to the Indonesian market, emphasizing affordability, , and increasingly since its establishment in 2015. These debuts often reflect local preferences for compact MPVs, city cars, and SUVs, with manufacturers leveraging the event to announce models ready for immediate sales. Over the years, GIIAS has facilitated more than 300 launches, marking a progressive shift from internal combustion engine (ICE) dominance to hybrids and electric vehicles (EVs), driven by incentives and rising for sustainable options. In 2015, the facelifted made its regional debut at GIIAS, featuring updated styling with a bolder grille, revised interior in black tones, and an 'Eco' indicator on the instrument panel for the Veloz variant. Powered by a 1.3-liter or 1.5-liter engine producing up to 102 hp, the seven-seater MPV targeted family buyers and quickly boosted Toyota's market share, with August 2015 sales reaching 16,344 units for the nameplate alone, contributing to its status as Indonesia's top-selling model for years. The refresh addressed competition in the low-cost MPV segment, receiving positive reception for improved ride comfort and safety features like ABS. The 2018 edition highlighted the world premiere of the second-generation , a subcompact designed for urban mobility. Equipped with a 1.2-liter i-VTEC engine delivering 90 hp and 110 Nm of torque, paired with a CVT or five-speed manual, it offered enhanced space with a longer and advanced safety like Sensing in higher trims. Launched at a starting price of around IDR 140 million, the Brio saw strong market uptake for the model line, with over 237,000 units sold cumulatively as of July 2018 prior to the new generation's launch, and the second generation reclaiming the spot in subsequent years with 59,251 units sold in 2018 alone, praised for its agile handling and value in Indonesia's entry-level segment. At GIIAS 2019, introduced the fourth-generation Jimny, a compact off-roader assembled locally for potential. Featuring a 1.5-liter K15B with 101 hp and 130 Nm, , and a ladder-frame , it started at IDR 315.5 million, appealing to enthusiasts despite its three-door layout limiting practicality. The model garnered enthusiastic reception, with high pre-order interest, though production constraints led to waitlists; it solidified 's position in the lifestyle category amid growing demand for rugged yet compact vehicles. The Wuling Bingo EV, Wuling's second battery-electric model for after the Air EV, received its pre-launch announcement in November 2023 with blind orders exceeding 3,000 units, emphasizing accessible . This subcompact utilized a rear-mounted 50 kW motor with 150 Nm , offering NEDC ranges of 333 km or 410 km from 26.7 kWh or 37.9 kWh batteries, and fast charging to 30-80% in 0.58 hours. Priced from IDR 238 million upon full launch in December 2023, it boosted Wuling's EV sales and highlighted the brand's focus on urban commuters with features like OTA updates and a 10.1-inch screen. GIIAS 2025 featured multiple EV and hybrid production debuts, including Daihatsu's Rocky e-Smart Hybrid, the brand's first electrified model for Indonesia. Combining a 1.2-liter engine with an electric motor for 92 hp total output and e-CVT transmission, it achieved improved fuel efficiency of 28 km/L while retaining the compact SUV's versatile design. Other introductions included the BAIC BJ30 Hybrid, a rugged SUV with hybrid powertrain priced from IDR 499 million for the first 500 customers, and the AION UT, a compact electric hatchback with pre-sales starting at IDR 330 million. Launched amid a surge in green vehicle adoption, these introductions—alongside other models—contributed to year-to-date sales of 635,844 units as of October 2025, underscoring GIIAS's role in accelerating the transition to low-emission fleets.

Concept cars and prototypes

The Indonesia International Auto Show, particularly through its GIIAS editions since , has served as a key platform for unveiling over 65 concept vehicles and prototypes, including 11 world premieres and 10 Asian premieres that preview innovative automotive technologies. These displays often highlight experimental designs aimed at addressing urban mobility challenges in , such as compact sizing for congested cities and integration of electric powertrains for reduced emissions. Manufacturers use the event to test market reactions to forward-looking features like modular interiors and advanced driver-assistance systems, fostering a shift toward sustainable and connected vehicles. Notable early unveilings include the 2015 world premiere of the Prototype, a seven-seater crossover concept that demonstrated versatile styling with a high roofline and rugged underbody protection, later evolving into a production model sold across . In 2016, introduced the XM Concept, a crossover MPV prototype blending robustness with family-oriented spaciousness, featuring a bold grille and elevated stance to showcase dynamic handling previews. More recent examples emphasize ; at the 2024 edition, AION debuted the Hyptec SSR, an electric supercar with a sleek aerodynamic body, dual-motor all-wheel drive delivering over 1,000 horsepower, and battery tech for rapid acceleration, underscoring high-performance EV innovation. The 2025 GIIAS continued this trend with a focus on sustainable mobility, featuring prototypes like Honda's Super EV , a compact electric hatchback hinting at improved battery capacity beyond 35.5 kWh for extended range, and demonstrations of autonomous driving capabilities. showcased 18 units, including the e-SNEAKER CONCEPT, a mini-commercial van EV designed for urban delivery with modular cargo space and zero-emission propulsion, alongside the Ayla Retro Future, a stylized city car incorporating retro round headlights, , and turbo-fan elements for enhanced efficiency. These unveilings reflect broader industry evolution, with several concepts transitioning to production variants that incorporate debuted technologies like hybrid systems and connectivity features.

References

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