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Kendall Nicole Jenner (born November 3, 1995)[3] is an American model, socialite and media personality. She rose to fame in the reality television show Keeping Up with the Kardashians, in which she starred for 20 seasons and nearly 15 years from 2007 to 2021. The success of the show led to the creation of multiple spin-off series including Kourtney and Khloe Take Miami (2009), Kourtney and Kim Take New York (2011), Khloé & Lamar (2011), Rob & Chyna (2016) and Life of Kylie (2017). Following the decision to end their reality show, in 2022 she and her family starred in the reality television series The Kardashians on Hulu.

Key Information

Jenner began modeling at the age of 14. After working in commercial print ad campaigns and photoshoots, she had breakout seasons in 2014 and 2015, walking the runways for high-fashion designers during the New York, Milan, and Paris fashion weeks. Jenner has appeared in campaigns, editorials, and cover shoots for LOVE and various international Vogue editions, and is a brand ambassador for Estée Lauder.[4] Jenner made her debut at No. 16 on Forbes magazine's 2015 list of top-earning models, with an estimated annual income of US$4 million.[5] In 2017, Jenner was named the world's highest-paid model by Forbes, ousting model Gisele Bündchen who had been leading the list since 2002.[6] In 2021, she launched the tequila brand 818 Tequila.[7]

Early life

[edit]

Kendall Nicole Jenner was born on November 3, 1995, in Los Angeles, California, to former Olympic decathlete champion Caitlyn Jenner (then known as Bruce Jenner)[a][9] and television personality and businesswoman Kris Jenner (née Houghton).[10] Jenner's middle name was a tribute to Kris' best friend Nicole Brown Simpson, who was murdered just before Jenner was conceived.[11]

Jenner has a younger sister, Kylie, and eight older half-siblings.[12] From Caitlyn's side of the family, she has three older half-brothers―Burt, Brandon, and Brody Jenner―and one older half-sister Casey Marino.[12] From Kris' side of the family, Jenner has three older half-sisters―Kourtney, Kim, and Khloé―and one older half-brother Rob Kardashian.[13]

Jenner was raised with her sister and the Kardashians in Calabasas, an upscale suburb west of Los Angeles. Jenner attended Sierra Canyon School before switching to homeschooling in order to pursue modeling.[14] She graduated in 2014.[15] In May 2014, Jenner purchased a two-bedroom, 2.5-bath condominium in Los Angeles for US$1.4 million.

Television career

[edit]

In 2007, Jenner's mother, Kris Jenner met with Ryan Seacrest to pursue a reality television show based on her family. Seacrest, who had his own production company, decided to develop the idea, having the family-based show The Osbournes in his mind.[16] The show eventually was picked up to air on the E! cable network, with Jenner's mother acting as the executive producer. The series debuted on October 14, 2007, and revolved around Jenner, along with her parents Kris and Bruce (now Caitlyn) and siblings, Kylie, Kourtney, Kim, Khloé, and Rob.[17] The title of their reality television series Keeping Up with the Kardashians, and it chronicles the personal and professional lives of their family members.[18] The series was successful for its network, E!, and has resulted in the creation of spin-offs, including Kourtney and Kim Take Miami (2009), in which Jenner has made guest appearances.[19] Jenner was also featured as a recurring cast member in Kourtney and Kim Take New York, which premiered in January 2011. Also in 2011, Jenner made an appearance in her sister's show, Khloe & Lamar when it debuted, and the series focused on Khloe Kardashian and her then husband Lamar Odom's personal life and relationship.[20] On March 26, 2014, E! announced a Keeping Up with the Kardashians spin-off series titled Kourtney & Khloé Take the Hamptons.[21] The Hamptons follows Kourtney, Khloé, and Scott Disick as they relocate to The Hamptons while the girls work on the New York Dash store plus open a pop-up store. The show also featured their family including Jenner. In 2017, Jenner's younger sister Kylie, featured as the central cast member for the E! reality spin off series Life of Kylie.[22][23][24]

In 2021, Jenner and her family announced that their reality show, Keeping Up With the Kardashians, would be ending after twenty seasons and almost 15 years on air.[25][26][27]

In April 2022, Jenner and her family returned to the television screens with their brand new reality television show, titled The Kardashians, after they left the E! Network to join Hulu.[28][29][30] The show features Jenner, alongside her sisters Kourtney, Kim, Khloe and Kylie, and mother Kris Jenner, it also features ex and current partners including Scott Disick, Travis Barker, Tristan Thompson, and Corey Gamble, with Kanye West making a guest appearance.[31] The first season premiered on April 14, 2022, and its ten episodes can be streamed exclusively on Disney+.[32][33] Later in 2022, the show was announced to be returning for a second season, which officially premiered on September 22, 2022.[34][35] In late 2022, it was announced that the show had been officially renewed for a third season, set to premier in the first half of 2023.[36][37][38] The third season officially aired on May 25, 2023.[39][40][41]

Modeling career

[edit]

2009–2014: Debut and breakthrough

[edit]

Jenner began modeling at age 13 when Wilhelmina Models signed her on July 12, 2009.[42] Cinematographer Nick Saglimbeni directed the photoshoot for Jenner's Wilhelmina portfolio.[43][44] Jenner's first modeling job was the Rocker Babes with a Twist campaign for Forever 21 in December 2009 and January 2010.[45][46] Jenner featured in a Teen Vogue Snapshot on April 19, 2010.[47]

In September 2011, Jenner walked for Sherri Hill during Mercedes-Benz Fashion Week.[48][49] By the end of 2012, Jenner had covers on American Cheerleader,[50][51] Teen Prom,[52] Looks, Raine,[53] GenLux,[54] Lovecat,[55] and Flavour Magazine.[56] and booked campaigns for White Sands Australia,[57] Leah Madden,[58] and Agua Bendita.[59] In November 2012, Jenner teamed with Victoria's Secret photographer Russell James for editorial work and joint projects. Over the course of 2013 and 2014, their work together surfaced in Kurv,[60] Miss Vogue Australia,[61] and Harper's Bazaar Arabia.[62] Jenner featured in James' Nomad Two Worlds: Australia book launches in Sydney[63] and Los Angeles. Jenner's editorial work signaled a change of direction to high fashion, and Jenner signed with The Society Management on November 21, 2013.[64][65]

Jenner walked her first Society Management bookings for Marc Jacobs, Giles Deacon, Givenchy, Chanel, Donna Karan, Diane von Fürstenberg, Tommy Hilfiger, Fendi, Ports 1961, Bottega Veneta, Pucci, Dolce & Gabbana; Sonia Rykiel, and Balmain.[66] Jenner participated in two Chanel public relations events in 2014: one, a feminist rally-themed Chanel event;[67] and two, the company's Metiers D'Art in Salzburg.[68] Jenner shot covers and editorials for Interview[69] LOVE,[70] and Teen Vogue.[71] Jenner was cast in campaigns for Givenchy[72] and a December-themed LOVE advent calendar promotion with Doug Inglish.[73] In November 2014, Jenner became an official Estée Lauder representative.[74] Jenner was hailed as "the 'It Girl' of the season" by LOVE editor Katie Grand.[70]

2015–2017: Rise to success

[edit]
Jenner posing for W Korea in 2017

In 2015, Jenner walked for Chanel, Alexander Wang, Diane von Fürstenberg, Donna Karan, Vera Wang, Michael Kors, Marc Jacobs, Oscar de la Renta, Giles Deacon, Fendi, N°21, H&M, Balmain, the annual Dosso Dossi Fashion Show in Antalya, Turkey, Givenchy, Elie Saab, and Ports 1961. Jenner took part in publicity campaigns for Balmain x H&M and walked in the 2015 Victoria's Secret Fashion Show. Jenner shot covers and editorials with Marie Claire Indonesia, Harper's Bazaar, GQ, Vogue China, LOVE, and Vogue issues in Japan, France and America. Jenner featured in campaigns for Marc Jacobs, Karl Lagerfeld, Fendi, Balmain, Estée Lauder, a political campaign for Rock The Vote/Independent Journal Review voter registration, and a second LOVE advent calendar.[75][76] Jenner signed contracts with Calvin Klein Jeans in March[77] and Penshoppe in May.[78]

In 2016, Jenner and Cara Delevingne were recreated as wax figures for Madame Tussaud's London Fashion Week Experience event.[79] Jenner walked for Chanel, Diane Von Fürstenberg, Vera Wang, Michael Kors, Marc Jacobs,[80] Fendi,[81] Versace,[82] Bottega Veneta, Balmain, Dior, Elie Saab, and Miu Miu. Jenner shot covers and editorials in Vogue Brazil, W Korea, LOVE, Vanity Fair, V, Self Service Magazine, and Harper's Bazaar.[83][84] Vogue's editors devoted a special edition editorial supplement to Jenner in April..[when?][85][86] Jenner had campaign features for Mango,[87] CPS Chaps,[88] Calvin Klein,[89][90] Rock The Vote/Independent Journal Review,[91] and Denimlab.[92] Jenner announced her signing to Chilean retail chain París[93][94] in April.[when?]

Jenner's 2017 campaign for La Perla caused some controversy when she had to cancel a previously scheduled appearance as a Victoria's Secret model due to her new affiliation with La Perla.[95]

2018–present: Supermodel status

[edit]

Jenner made her debut at No. 16 on Forbes magazine's 2015 list of top-earning models, with an estimated annual income of US$4 million.[5] In 2017, Jenner was named the world's highest-paid model by Forbes, ousting model Gisele Bündchen, who had been leading the list for more than 14 years since 2002.[6] Jenner was appointed as the creative director for the online luxury retailer FWRD in September 2021.[96] In 2022, By Far signed Jenner as the face of their debut fragrance, Daydream.[97] She and her then-boyfriend Bad Bunny starred in an ad campaign for Gucci Valigeria luggage in October 2023.[98] Jenner starred in Tommy Hilfiger's spring 2024 campaign titled Kendall & Friends.[99] In September 2024 she starred in a new campaign for the Calvin Klein Fall 2024 womenswear collection.[100]

Business career

[edit]

Jenner created two signature nail lacquers for the 2011 Nicole by OPI Kardashian Kolors nail polish line,[101] for which the Jenner sisters eventually earned a combined US$100,000 in endorsement profit.[102] On March 16, 2012, the Jenner sisters were named Creative Directors of the Gillette Venus Gets Ready with Kendall & Kylie Jenner webisode series,[103] which was originally aired on Gillette's Facebook page. In July 2013, the Jenner sisters formed a partnership with Pascal Mouawad's Glamhouse[104][105] to create the Metal Haven by Kendall & Kylie jewelry collection. In February 2014, the Jenner sisters launched a shoe and handbag line under Steve Madden's Madden Girl line for Nordstrom.[106][107]

The Jenner sisters previewed The Kendall & Kylie Collection with PacSun on November 15, 2012;[108] the collection launched in February 2013. On February 3, 2015, the Jenner sisters confirmed Kendall + Kylie collaboration with Topshop,[109] which they unveiled in November 2015 at the Chadstone Shopping Centre in Melbourne, Australia.[110] The collection launched in New York on February 8, 2016.[111][112] On April 27, 2016, the Jenner sisters previewed a summer swimwear collection.[113][114]

In September 2015, each of the Jenner and Kardashian sisters released paid subscription mobile app websites in collaboration with Whalerock Industries.[115][116] Jenner's website was nominated for an International Academy of Digital Arts and Sciences 2016 Webby Award in April of that year.[117] The Jenner sisters partnered with Glu Mobile to develop an app spinoff of Kim Kardashian: Hollywood;[118] the Kendall and Kylie app launched February 17, 2016.[119]

In June 2017, Kendall and Kylie, launched a line of "vintage" T-shirts on their website for their lifestyle brand, Kendall + Kylie. The shirts retailed at $125 and featured logos or images of famous musicians or bands (Tupac Shakur, The Doors, Metallica, Pink Floyd, and The Notorious B.I.G.) with bright images or logos associated with the Jenners superimposed over them.[120] The shirts were met with criticism from the public, as well as several cease and desist letters from the estates of the musicians and artists that were featured without permission. The photographer whose portrait of Tupac Shakur was used has since sued the Jenner sisters for copyright infringement.[121] The sisters pulled the shirts from their website and issued a joint apology, "to anyone that has been upset and/or offended, especially to the families of the artists." In June 2020, the Jenners sisters addressed reports that their fashion brand Kendall + Kylie failed to pay factory workers in Bangladesh due to the COVID-19 pandemic. It was reported that Global Brands Group (GBG) previously listed the Kendall + Kylie brand on its website. As a result, the Jenners stated that their company is owned by a separate entity known as 3072541 Canada Inc. even though they say that their brand "has worked with CAA-GBG in the past, in a sales and business development capacity only" and that they "do not currently have any relationship at all with GBG".[122][123]

Jenner has partnered with Moon, an oral-care brand created by Shaun Neff of Neff Headwear. Jenner helped create one product for the brand, the Kendall Jenner Teeth Whitening Pen in April 2019.,[124] In 2019, Jenner made a partnership with the skin-care company Proactiv. In January 2020, she confirmed that a cosmetics line in collaboration with Kylie Cosmetics was in the process. Kylie Cosmetics launched Kendall Jenner x Kylie Cosmetics on June 26, 2020. In October 2020, she launched a stain-removal toothpaste in collaboration with Moon and designer Heron Preston on a limited edition orange stain-removal toothpaste, with just 350 units available on online marketplace StockX. This collaboration simultaneously marking StockX's debut into the personal care/beauty realm.[125]

In February 2021, Jenner announced the upcoming launch of a tequila brand called "818 Tequila".[126][127] The company was launched by Jenner on Friday, May 21.[128][129][130]

Other ventures

[edit]

Beginning 2015, Jenner featured in a series of commercial ads for various products,[131] including Jenner's signature Pure Color Envy Matte Sculpting Lipstick. In February 2016, Jenner and beauty blogger Irene Kim became guest editors for the Estée Edit,[132] accompanied by a signature Eyeshadow Palette.[133]

In 2016, Jenner began a career as a photographer, her first published work was photographing and styling Kaia Gerber, daughter of supermodel Cindy Crawford, for the sixteenth anniversary issue of LOVE.[134]

In 2010, Jenner was cast in boy band One Call's Blacklight video along with Ashley Benson and Kevin McHale.[135] In 2012, Jenner appeared as AJ on the Hawaii Five-0 episode "I Ka Wa Mamua".[136] Jenner did voiceover for the character Strawberry in The High Fructose Adventures of Annoying Orange episode "Shakesparagus Speare", which aired on January 20, 2014. In August 2014, Jenner appeared in singer PartyNextDoor's video "Recognize" with sister Kylie Jenner and rapper Drake.[137] Jenner made a cameo appearance in the heist film Ocean's 8, which was released on June 8, 2018.[138][139]

Seventeen magazine featured Kendall and Kylie Jenner as Style Stars of 2011[140] and selected them as "Style Ambassadors" for the magazine.[141] In 2014, the Jenner sisters co-authored novel Rebels: City of Indra with ghostwriter Maya Sloan.[142] On May 24, 2016, the Regan Arts division of Phaidon Press announced that the Jenner sisters, Elizabeth Killmond-Roman, and Katherine Killmond created Time Of The Twins as a sequel to Rebels: City Of Indra.[143]

Personal life

[edit]

In November 2020, Jenner faced significant public criticism after having a birthday party with a hundred plus attendance during the COVID-19 pandemic.[144] The party was attended by many celebrities, including Justin and Hailey Bieber, the Weeknd, and Winnie Harlow, despite Los Angeles County having a stay-at-home order in effect.[145][146] Jenner's mother responded to the criticism, telling Andy Cohen, "we are really responsible, and we make sure that everyone in our family and our closest friends are tested religiously. So, you know, we do what we can, we, we try to follow the rules."[147]

Jenner told Vogue magazine that she practices Transcendental Meditation (TM) to help clear her mind. "I had a lot of people in the industry say to me, 'I know you have a busy schedule—what do you do to stay calm, cool, and collected?' I was like, 'Um, nothing?' And then one day, when I was having a freak-out—I was having multiple freak-outs—I was like, OK, I'm going to try this. So I found this lady, she's awesome, she taught me TM, and I love it," she told the magazine.[148]

Relationships

[edit]

Jenner briefly dated English singer Harry Styles in 2013; the pair rekindled their relationship in 2016.[149] Jenner was in an on-again-off-again relationship with NBA player Ben Simmons from June 2018 to February 2020.[150] From June 2020 to October 2022, Jenner was in a relationship with NBA player Devin Booker.[151][152][153] From February 2023 to September 2024, Jenner was in a relationship with Puerto Rican rapper Bad Bunny.[154][155]

Activism

[edit]

In October 2020, Jenner expressed support for Armenia and the Republic of Artsakh on her Instagram story by reposting Kim Kardashian's video message urging viewers to donate to the All-Armenian Foundation.[156]

Public image

[edit]
Jenner at the 2017 Cannes Film Festival

Jenner was named as one of People magazine's 50 most beautiful people in the world on April 9, 2014.[157] Time magazine named the Jenner sisters as two of the 30 Most Influential Teens 2014[158] and 2015.[159] On December 16, 2014, Google named Jenner as the second most Googled model in the world.[160] Jenner debuted at No. 2 on FHM's annual 100 Sexiest Women in the World list at the end of April 2015.[161] Tumblr named Jenner as its most reblogged model for 2015.[162] In November 2017, Forbes listed Jenner as the No.1 highest-paid model in the world.[163]

Impact of viral promotion on fashion e-commerce

[edit]

Jenner's rapid career ascent[164] led Dazed magazine's editors to rank her "top creative to watch out for" in 2015 on their annual Dazed 100 list,[165] Jenner collaborated with the editors of Dazed on a Mean Girls-inspired "Burn Book" parody, responding to her online critics[166] and industry detractors.[167] The video was later shortlisted in September 2015 for the International Academy of Digital Arts and Sciences' annual Lovie Awards in the Internet Viral Video category.[168]

The rapid rise of the "Instagirls" has accelerated a decade-long reassessment of the interaction between fashion and social media.[169] Jenner's adeptness at connecting with Millennials online has given her access to a large demographic market, with the ability to further segment her fan base and find ideal clients. Designer Sally LaPorte claimed Jenner's approval of her line helped the designer identify the characteristics of her ideal buyers.[170] Former Calvin Klein women's creative director Francisco Costa praised Jenner's social cachet: "Her social media reach is just incredible [...] As a house, you become part of the culture by embracing someone like her."[171] Jenner's ongoing participation in Calvin Klein promotions has proven to be profitable, as parent company the Phillips-Van Heusen Corporation announced a 13% increase in net sales over the previous year's first quarter in May 2016, with the financials also indicating a 10.5% increase in revenue.[172] According to CEO Emanuel Chirico, increased earnings resulted from the restructuring of the company's global creative strategy for Calvin Klein and its associated #MyCalvins ad campaigns.[173]

Consequently, other brands have adapted to the potential impact of high-profile influencers on promotional strategies. Dear Frances footwear brand creative Jane Frances engineered an open-door branding strategy in such a way that her brand is able to successfully do promotional work either with or without influencer input.[174][175] European ice cream company Magnum moved aggressively into online branding initiatives by featuring Suki Waterhouse and Jenner[176] as company spokesmodels. Even without a sponsorship deal, Jenner's fashion choices can have an impact, as seen by fashion brand Rat & Boa, who had a boost to sales when Jenner wore a pair of their shorts at the Coachella festival.[177]

In the midst of these changes, tech entrepreneur Frank Spadafora designed his company's D'Marie app as a fashion industry-specific Q Score alternative in order to effectively measure the monetary imprint fashion influencers and brand ambassadors are able to attain. The app's deployment worked to Jenner's advantage; she ranked as D'Marie's #1 fashion influencer across all categories as of February 19, 2016,[178] with the ability to earn between US$125,000 and US$300,000 for a single update to her social media platforms.[179][180]

Cutera lawsuit

[edit]

On February 10, 2016, lawyers representing Jenner Inc. filed a $10 million lawsuit against esthetic medical company Cutera at the United States District Court for the Central District of California. Jenner's legal team objected to the company using her brand without authorization. Cutera had featured Jenner in ad campaigns for its Laser Genesis acne treatment.[181] In May 2016, Jenner's attorneys dropped the charges.[182]

Fyre Festival

[edit]

In 2017, Kendall Jenner was paid $275,000 for an Instagram post announcing that some members of the G.O.O.D. Music record label would be performing at Fyre Festival, and that her followers could buy tickets using a discount code she provided.[183][184] The post, which has since been deleted, was not tagged as an #ad despite Jenner's compensation and the Federal Trade Commission law which requires paid posts on social media to be disclosed transparently.[185] Fyre Festival was a fraudulent "luxury music festival" founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. Three months after Netflix and Hulu released incriminating documentaries revealing the corrupt and unorganized preparations behind Fyre Festival, Jenner apologized for her involvement during an interview with The New York Times. Jenner said, "You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it's a risk, I definitely do as much research as I can, but sometimes there isn't much research you can do because it's a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will. You never really know what's going to happen."[186][187]

The trustee for the Fyre Festival bankruptcy sued Jenner, along with other artists and influencers associated with the festival, alleging that payments to influencers were part of the scheme to defraud investors. Jenner settled for $90,000.[188]

Pepsi advertisement

[edit]
Main article: Live for Now

In April 2017, Pepsi cast Jenner as the star for the commercial advertisement in a role in which she used the beverage to make peace between police officers and protesters.[189][190][191] This ad was criticized for trivializing the protests against police brutality, particularly as it affects African Americans.[190] Pepsi pulled the ad within a day, and apologized to Jenner for putting her in this position. She was reportedly "devastated" by the ad, although she "had the right to approve the ad before it was released". According to the same source, Jenner's contract with Pepsi prohibited her from commenting on the fallout.[192]

Kendall + Kylie "Rock vs. Rap" collection

[edit]
Jenner (left) with her younger sister Kylie

On June 28, 2017, the Jenner sisters announced that they would be releasing a line of vintage T-shirts for their Kendall + Kylie line of clothing called Rock vs. Rap,[193][194] featuring the likenesses of various rock and rap artists[195] including The Notorious B.I.G., Tupac Shakur, Metallica, Pink Floyd, The Doors, Ozzy Osbourne, and Led Zeppelin, with pictures of the Jenner sisters superimposed over them.[193] The announcement of this line of products was met with swift backlash from relatives and representatives of the figures depicted on the shirts themselves, including Sharon Osbourne,[196] Jeff Jampol,[197] and Voletta Wallace, mother of Biggie Smalls.[198] They were also criticized on social media and were called "insensitive."[199] Wallace, The Doors' manager and the estate of Jim Morrison issued a cease-and-desist letter to the Jenner sisters, writing that they did not authorize the sisters' use of the likenesses of these musical icons.[200][201] The Jenners apologized for the shirts, and pulled them from retail.[193]

818 tequila campaign

[edit]

In May 2021, Jenner was criticised for culturally appropriating Mexican culture after sharing the campaign shoot for her tequila company, 818 Tequila, on Instagram.[202][203][204] The advertisement featured scenes of Jenner on a horse in an agave field where native farmers were harvesting the agave, before raising a glass with them.[202][203][204] Jenner shortly disabled comments on the post following complaints and her representatives declined to comment when contacted.[202][203][204]

Liu Jo lawsuit

[edit]

In August 2021, Jenner was sued for $1.8 million by Italian fashion company Liu Jo for allegedly breaching her contract.[205][206][207] The suit claimed that Jenner had caused "great expense" for the company by only completing one of two photoshoots for which she had already been paid $1.35 million of the total $1.5 million, in addition to 20% service fees she had been offered.[205][206][207] The brand claimed that Jenner had completed the photoshoot for the Spring/Summer 2020 campaign but, due to the COVID-19 pandemic, could not complete the one intended for the Fall/Winter 2020 campaign.[205][206][207] The company states that they offered to postpone the shoot but Jenner "repeatedly failed to provide [them] with definitive responses to [their] proposals, proposed no reasonable alternatives, and ultimately turned down all of their "good-faith offers of compromise".[205] The suit claims that Jenner cited health concerns and told the brand she could not travel to Italy for the shoot but then did so for another designer, whilst also travelling for numerous "non-essential trips and hosting large parties with her friends".[206] Jenner herself did not comment, but a representative for her stated that the suit was meritless and that Jenner had offered the fashion company alternative dates for the second photoshoot and "willingly offered to complete services honouring her commitments".[205][206][207]

Philanthropy

[edit]

Jenner set up an eBay account where she auctions old clothing to raise money for Children's Hospital Los Angeles. The Kardashian and Jenner sisters used eBay in this way to raise money for their charities in 2013.[208]

Jenner joined her family in a charity yard sale on November 10, 2013.[209] Proceeds from the sale were donation-matched and sent to Share Our Strength: No Kid Hungry and the Greater Los Angeles Fisher House Foundation.

Jenner and Kim Kardashian attended a Christmas Eve visit with the kids at Children's Hospital Los Angeles on Tuesday December 24, 2013.[210] Jenner joined Khloe Kardashian, Lil Twist, and The Game at PINZ bowling alley in Studio City, California, for a charity bowling game on January 19, 2014. The event was held to raise money for The Robin Hood Foundation, a nonprofit for which The Game pledged to raise US$1 million in donations.[211] Jenner, with her sister, Kylie, participated in singer Chris Brown's two Kick'n It For Charity celebrity kickball games in Glendale, California, in 2014[212] and on August 16, 2014.[213] Jenner, Ansel Elgort, Gigi Hadid, and Jenner's agent Ashleah Gonzales encountered unhoused model/actor John Economou in Venice Beach during a fashion shoot in 2015, a meeting which led to Economou being signed to a Two Management contract by company president Luc Brinker.[214] On February 14, 2015, Jenner appeared at Marc Jacobs' Bookmarc store in New York City for the launch of Love issue 13. She posed in a limited-edition T-shirt sale to raise proceeds for Designers Against AIDS.[215]

On her birthday in 2017, Jenner launched a birthday campaign and invited fans to donate $22 in honor of her turning 22 to Charity: Water, a non-profit organization bringing clean and safe drinking water to people in developing countries.[216] In 2020, Jenner, with her brand, Zaza World, launched merchandise to benefit COVID-19 pandemic relief efforts; net profits went to Feeding America, a nationwide network of food banks which supports shelters, soup kitchens, and underserved communities.[217]

Filmography

[edit]

As herself

[edit]
Year Title Notes Ref.
2007–2021 Keeping Up with the Kardashians Main role, 19 episodes
2009 Kourtney and Khloé Take Miami Episode: "It's My Life"
2011 Kourtney and Kim Take New York 2 episodes
Khloé & Lamar Episode: "Unbreakable"
2012 America's Next Top Model Cycle 18 Episode: "Kris Jenner"
2014 Ridiculousness Episode: "Kendall and Kylie Jenner"
2014 Much Music Video Awards Co-host (with Kylie Jenner)
2015 Taylor Swift: The 1989 World Tour Concert film Filmed at Hyde Park, London [218]
I Am Cait Documentary
Victoria's Secret Fashion Show 2015 Fashion show [76]
2016 Victoria's Secret Fashion Show 2016 Fashion show [219][220]
2018 Victoria's Secret Fashion Show 2018 Fashion show [221][222]
2020 Justin Bieber: Seasons Cameo [223]
2022–present The Kardashians Main role

As actress

[edit]
Year Title Role Notes Ref.
2012 Hawaii Five-0 AJ Episode: "I Ka Wa Mamua" (3.6)
2014 The High Fructose Adventures of Annoying Orange Strawberry Episode: "Shakesparagus Speare" (2.23)
2018 Ocean's 8 Herself Cameo
2025 The Tiger Herself Short film for Gucci

Music videos

[edit]
Year Title Artist Role Ref.
2010 "Blacklight" One Call Love interest [135]
2014 "Recognize" PartyNextDoor
(featuring Drake) 		Driver [137]
2016 "Where's the Love?" The Black Eyed Peas
(featuring The World) 		Herself [224]
2017 "Enchanté (Carine)" Fergie
(featuring Axl Jack) 		Herself [225]
2018 "Freaky Friday" Lil Dicky
(featuring Chris Brown) 		Herself [226]
2019 "I Think" Tyler, the Creator
2020 "Stuck with U" Ariana Grande and Justin Bieber Herself

Awards and nominations

[edit]
Year Association Category Result Ref.
2013 Teen Choice Awards Choice TV Reality Star: Female (shared with female cast of KUWTK) Won [227]
2014 Young Hollywood Awards You're So Fancy Nominated [228]
Style Icon Nominated
Teen Choice Awards Choice Female Hottie Nominated
Candie's Choice Style Icon Nominated [229]
Choice TV Reality Personality, Female (shared with female cast of KUWTK) Nominated
2015 Teen Choice Awards Choice Model Won [230]
InStyle Social Media Awards Runway Rockstar Nominated [231]
Trendiest Teen Queen Nominated
IADAS: The Lovie Awards Internet Video: Viral Video Won [168]
2016 IADAS: The Webby Awards Celebrity Website Nominated [117]
Teen Choice Awards Choice Model Won [232]
Choice Female Hottie Won
British Fashion Awards International Model Nominated [233]
2017 Teen Choice Awards Choice Model Won [234]
Daily Front Row Fashion Media Awards Fashion Icon Of The Decade Won
2018 Teen Choice Awards Female Choice Hottie Nominated
Choice Snapchatter Nominated

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Kendall Jenner

View on Grokipedia
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Kendall Nicole Jenner (born November 3, 1995; 5 ft 11 in or 180 cm) is an American model, television personality, and entrepreneur. She first gained public attention as a cast member of the E! reality series , which featured her family beginning in 2007, before establishing a career in high fashion modeling. Jenner has walked runways for major designers, appeared in campaigns for brands like , and been recognized as a leading figure in the industry. In 2021, she launched 818 Tequila, a spirits brand that has achieved commercial success despite early legal disputes with competitors over trademarks. Her professional trajectory includes controversies, notably a 2017 commercial in which she hands a can to a amid a staged protest, leading to widespread criticism for superficially addressing social tensions and prompting its swift withdrawal by the company.

Early Life and Family

Childhood in Calabasas

Kendall Nicole Jenner was born on November 3, 1995, in , , to Kris Jenner and Bruce Jenner (later ). She was raised primarily in , an affluent suburb of , alongside her younger sister , born in August 1997, with whom she shared a particularly close bond due to their similar ages and shared experiences growing up. The Jenner household included additional half-siblings from Kris Jenner's previous marriage to , contributing to a blended family dynamic marked by frequent interactions among the children in their shared environment. Jenner attended , a private institution in nearby Chatsworth, , during her early years, where she participated in activities such as . However, she later transitioned to around age 14 to accommodate emerging interests, reflecting a childhood preference for pursuits outside traditional academics. From a very young age, Jenner developed a passion for horseback riding, which she described as beginning "pretty much before I can remember," often spending time at local stables and viewing it as a core element of her early life. The family environment, shaped by Kris Jenner's entrepreneurial efforts prior to widespread fame—such as managing household finances and early promotional activities following her divorce from in 1991—exposed Jenner to business-oriented dynamics from childhood, though without the intensity of later media scrutiny. This setting, combined with the siblings' close-knit interactions, fostered Jenner's initial creative inclinations, including an interest in as a personal hobby, amid the relative privacy of Calabasas before the family's debut.

Family Background and Caitlyn Jenner's Transition

Kendall Jenner was born on November 3, 1995, to and (previously known as Bruce Jenner), forming the core parental unit of a large blended family. She shares one full sibling, , born in 1997. From 's prior marriage to , Kendall has four older half-siblings: Kourtney (born 1979), Kim (born 1980), Khloé (born 1984), and Rob (born 1987). 's children from earlier marriages include half-brother Burt (born 1978) and half-sister Casey (born 1980) from her first marriage to Chrystie Scott, as well as half-brothers (born 1983) and Brandon (born 1985) from her second marriage to . The family's affluence stemmed primarily from 's role in orchestrating media opportunities and business deals, leveraging the collective visibility of her children following the launch of their series in 2007. Caitlyn Jenner's public transition began with an April 24, 2015, interview on ABC's 20/20 with , in which Bruce Jenner disclosed plans to live as a , citing decades of rooted in biological and psychological factors. This was followed by the June 2015 Vanity Fair cover feature, photographed by , declaring "Call me Caitlyn" and depicting Jenner post-surgeries including facial feminization and , though she retained male genitalia at that stage. The announcement, amid ongoing initiated years prior, aligned with Jenner's receipt of the at the ESPY Awards on July 15, 2015, an honor framed as recognizing personal fortitude despite controversy over its applicability to versus athletic perseverance. Kendall Jenner publicly affirmed support for her father's transition, attending the ESPYs alongside members and posting messages expressing emotional solidarity, including references to "tears of joy" during Caitlyn's speech. In subsequent interviews, she described initial difficulties adjusting to the change, noting a sense of loss for the pre-transition paternal figure she knew as a , particularly given her own self-described identity, but emphasized eventual acceptance as necessary for cohesion. The transition amplified media focus on the Jenner family's internal dynamics, subjecting Kendall to heightened regarding her gender presentation and , with outlets speculating on parallels to Caitlyn's experience despite Kendall's consistent identification as and . However, empirical indicators such as booking records show no observable halt or downturn in her modeling trajectory; she secured high-profile appearances for brands like and in 2015, suggesting the event integrated into the family's established publicity apparatus without causal detriment to her professional ascent. This outcome aligns with patterns of the family's media , where personal disclosures historically boosted rather than derailing individual pursuits.

Entry into Entertainment via Reality TV

Debut on Keeping Up with the Kardashians

Kendall Jenner first appeared on the E! reality series Keeping Up with the Kardashians at age 11 during its premiere episode on October 14, 2007. The program, which chronicled the daily lives of the Kardashian-Jenner family, initially positioned her as a peripheral figure amid the more prominent storylines involving her older half-sisters Kim, Kourtney, and Khloé Kardashian. In early episodes, Jenner was depicted as the tomboyish and relatively reserved , contrasting with the glamour-oriented personas of her sisters; she later reflected on her youth as marked by a preference for boys' and a disinterest in traditional feminine styling. Segments featuring her often highlighted everyday adolescent experiences, such as routines, social challenges, and dynamics, which served to humanize the younger members of the household and foster viewer connection during the family's ascent to prominence. Her recurring presence from the outset contributed to the series' sustained appeal, which spanned 20 seasons and concluded in June 2021, amassing over 300 episodes and empirically elevating the family's collective visibility through consistent exposure of blended family interactions. This foundational role helped transition Jenner from an off-screen child of fame to a recognizable on-screen personality, laying groundwork for broader household brand recognition without yet emphasizing her individual pursuits.

Evolution of Role in Family Shows

Following her debut as a child on Keeping Up with the Kardashians (KUWTK), which premiered on October 14, 2007, Kendall Jenner's role evolved in her mid-teens toward independent storylines that showcased her budding autonomy and personal challenges, diverging from the family's core relational conflicts. By around 2012–2013, episodes began teasing her modeling pursuits, including her first professional shoots at age 14 and runway appearances starting in 2010, positioning the show as a platform for her career transition while highlighting tensions between family obligations and individual aspirations. Anxiety emerged as a recurring theme, with a 2016 episode detailing her struggles with panic attacks and sleep paralysis that left her fearful of bedtime, framing her as the family's more introspective member amid the orchestrated drama. A 2018 installment captured her phoning mother Kris Jenner mid-anxiety attack during a work meeting, underscoring the real-time intrusion of personal vulnerabilities into the show's narrative. This maturation continued into KUWTK's final seasons (ending June 10, 2021) and the Hulu spin-off The Kardashians (premiering April 14, 2022), where Jenner resisted deeper integration into the family's publicity-driven scripting, often minimizing her screen time to avoid manufactured conflicts and emphasizing selective disclosures. She has consistently favored the "Jenner" moniker professionally to distance herself from the Kardashian brand's association with overt commercialization and drama, citing a self-described tomboyish privacy preference that sets her apart from half-sisters like Kim and Khloé. In The Kardashians Season 7 premiere on October 23, 2025, she disclosed intimate teen experiences during a walkthrough of the family's former Calabasas home, including losing her virginity in her childhood bedroom and early marijuana experimentation with sister Kylie, revelations that startled Kris and highlighted Jenner's selective candor on her terms. Jenner's evolving presence correlated with the franchise's appeal to younger viewers, as her career-focused and arcs contrasted the elder sisters' relational spectacles, aiding KUWTK's sustained ratings through its 20 seasons and ' Hulu launch viewership peaks exceeding 2.3 million minutes in its debut week. Yet, Jenner has attributed the experience's value not to unearned but to enforced resilience, reflecting in 2025 that starting at age 11 under constant cameras could have derailed her more severely but instead honed discipline amid scrutiny. This portrayal ultimately served as a launchpad for her modeling independence, though she critiqued the format's tendency toward amplified drama over authentic growth.

Modeling Career

Initial Forays and Commercial Work (2009–2013)

In 2009, at the age of 14, Kendall Jenner signed with , marking her formal entry into professional modeling. Her mother, , facilitated the initial connection to the agency. To distance herself from the association and demonstrate independent viability, Jenner removed her last name from her modeling cards during bookings, attending castings in remote locations where she encountered frequent rejections. Her debut commercial assignment came in December 2009 with the "Rocker Babes With a Twist" campaign for , establishing an early foothold in print advertising. Between 2010 and 2013, Jenner accumulated a portfolio through additional commercial print work, including photoshoots and covers for publications such as American Cheerleader (June 2011 issue) and Teen Prom, focusing on accessible youth-oriented markets rather than high-fashion runways. This phase involved persistent auditioning and smaller-scale engagements, with Jenner later recounting the challenges of building credibility amid skepticism tied to her reality TV visibility. These efforts laid a foundational commercial base, emphasizing catalog and work over bookings, prior to her escalation into international fashion circuits post-2013.

Breakthrough Seasons and Global Recognition (2014–2017)

In , Jenner achieved a pivotal breakthrough in high fashion with her runway debut at ' Fall/Winter collection during on February 12, marking a widely recognized transition from commercial work to bookings. She followed with appearances at Diane von Furstenberg's Spring/Summer 2015 show on September 7, solidifying her presence among established designers like and during the September . That November, Estée Lauder signed her as a on November 15, positioning her in campaigns like the "Modern Muse Le Rouge" launch, which leveraged her reach alongside traditional endorsements. By 2015, Jenner's schedule expanded internationally, with Paris Fashion Week appearances including Givenchy and Chanel, where she walked the Spring/Summer runways amid high-profile sets like Chanel's airport-themed show on October 6. She completed 13 runway shows for Spring/Summer 2015 across New York, , , and , including exclusives at select houses, demonstrating a workload that countered early skepticism. This volume extended to editorial features, with her first U.S. Vogue appearance in 2014 evolving into multiple international covers, such as Vogue Japan and by 2015. Through 2016–2017, Jenner's bookings sustained momentum, contributing to earnings of $4 million in the June 2014–2015 period per Forbes estimates, a figure that climbed toward her 2018 peak of $22.5 million as the highest-paid model. Amid this ascent, she faced accusations of favoritism tied to family visibility from Keeping Up with the Kardashians, with critics like model Carol Alt questioning unearned access in 2018 reflections on her early trajectory. However, industry observers and Jenner's own accounts emphasized empirical workload—hundreds of castings and consistent high-fashion placements—as evidence against pure nepotism, though her pre-existing fame undeniably amplified initial opportunities.

Supermodel Consolidation and Selective Engagements (2018–Present)

From 2018 onward, Kendall Jenner maintained her position as a top-earning , reportedly the highest-paid that year with earnings tied to major runway appearances for brands including and . She secured ambassadorships and campaigns with luxury houses, such as L'Oréal Paris in 2023, where she became a global spokesperson emphasizing independence and talent. Her selective participation in fashion weeks and shows reflected a strategic refinement, focusing on elite engagements amid growing personal reflections on the industry's demands. In recent years, Jenner has prioritized high-impact runway moments, including closing the Schiaparelli Spring/Summer 2025 show during on January 27, 2025, in an opulent corseted gown. She also featured in campaigns for Prada's Fall/Winter 2025 collections for both women and men, photographed to highlight the brand's aesthetic. Additional 2025 endorsements included Alo Yoga's Fall collection, shot in with sports bras and bodysuits, and Chloé's Bag advertising. These choices underscore a consolidation of elite status through fewer but prestigious commitments. Jenner's approach has involved notable absences, such as skipping the in both 2024 and 2025, marking a sustained shift away from mass-appeal events. She has reduced overall runway participation, citing in 2025 interviews a desire to explore simpler pursuits like home design over modeling's spotlight. In a 2024 Vogue interview, she discussed longstanding anxiety since age seven and the loneliness of modeling, noting periods of dips that led to abandoned routines. These disclosures highlight the emotional toll, informing her selective engagements as a measure of sustainability rather than decline. Her influence persists through , where nearly 300 million Instagram followers amplify brand visibility and drive sales via the "Kendall Jenner Effect," which has generated measurable returns for partners through . This empirical boost stems from her ability to merge credibility with online reach, sustaining commercial value amid fewer traditional modeling obligations.

Business and Entrepreneurial Ventures

Fashion and Apparel Collaborations

In 2016, Kendall Jenner and her sister Kylie launched the Kendall + Kylie clothing line through , featuring contemporary pieces such as tops, skirts, and dresses targeted at young consumers. The collection expanded to include swimwear later that year, which experienced rapid sell-outs across retailers, reflecting strong initial demand driven by the sisters' influence and the gap left by Victoria's Secret's reduced line output. This success underscored how their could translate fame into apparel sales, though specific revenue figures for the line remain undisclosed in public reports. The line's 2017 "Rock vs. Rap" vintage T-shirt capsule, priced around $125 per item and featuring altered prints of artists like , , Metallica, and with the Jenners' faces superimposed, initially sold but quickly drew widespread criticism for perceived disrespect to the original icons and lack of licensing. The collection was pulled from their website within days amid public outcry from fans, estates, and musicians, including cease-and-desist demands that highlighted unauthorized use of copyrighted imagery. Legal repercussions followed, with photographer Michael Miller suing over unauthorized Tupac photos used in the designs, and reports of actions from The Doors' estate alleging infringement on their . Kendall Jenner issued a public apology on , stating the designs were "not well thought out" and expressing regret for any offense. These incidents exposed vulnerabilities in scaling celebrity-driven apparel ventures, where rapid production often overlooked diligence, leading to reputational damage and financial pullbacks despite early hype. The line's trajectory illustrated the limits of fame-based in , as backlash eroded consumer trust in subsequent releases.

Launch and Growth of 818 Tequila

Kendall Jenner founded 818 Tequila in 2021, initially developing and testing the product anonymously to evaluate its quality independent of her public persona. Prior to the public reveal, she submitted reposado samples to the 2020 World Tequila Awards without disclosing her identity, aiming to confirm the spirit's merit on sensory grounds alone. The brand sources from sustainable, family-owned farms in , , producing additive-free expressions including blanco, reposado, and añejo, with production adhering to traditional methods like copper pot distillation. Following its May 2021 market debut, 818 Tequila achieved rapid commercial traction, recording an estimated $25 million in sales by 2022. The brand sustained momentum with 65% year-over-year growth in early 2024, contrasting the tequila category's modest 2% overall expansion that year, and later posting 40% growth amid broader market stagnation. This performance included 17% volume increases in select periods, outpacing category averages of 7%. Jenner's entrepreneurial efforts earned her a spot on the list in 2024, highlighting the venture's business achievements. Key drivers of 818's expansion include its alignment with rising trends, such as margaritas and palomas, which have propelled category demand among younger demographics despite Gen Z's overall decline in alcohol consumption. The brand's marketing emphasizes at-home and compact formats appealing to Gen Z preferences for experiential, shareable products, enabling superior relative to established competitors. In July 2025, 818 collaborated with musician on the Calabasas Cowboy , blending its with his Traveller Whiskey to target crossover audiences via National Tequila Day promotions. These metrics substantiate the brand's viability through consumer-driven validation, as initially sought via anonymous testing.

Other Commercial Initiatives

Jenner became a for the acne treatment brand in January 2019, publicly discussing her long-term struggles with cystic —issues previously highlighted on family reality programming—to endorse the product's efficacy in clearing skin. The partnership drew criticism from observers who argued it lacked credibility, citing her reported use of high-end dermatological services and luxury facials incompatible with over-the-counter solutions like . defended the collaboration, emphasizing Jenner's genuine narrative as a draw for younger consumers, though marketing analyses suggested it underscored risks in authenticity-driven endorsements. In 2020, Jenner agreed to a promotional with Italian apparel brand , valued at approximately $1.5 million, which included obligations for photoshoots and social media promotion; filed a $1.8 million breach-of- in August 2021, claiming she failed to complete required services amid scheduling conflicts despite multiple rescheduling attempts. The case, involving her management entity Kendall Jenner, Inc., was settled out of court in April 2023 without admission of liability, highlighting contractual vulnerabilities in celebrity brand deals during global disruptions. Beyond direct ambassadorships, Jenner's Instagram activity—boasting over 290 million followers as of 2024—has empirically driven surges for and brands through sponsored posts, with industry quantifying the "Kendall Jenner Effect" as generating measurable uplifts via amplified visibility and . Reports indicate her selective endorsements prioritize high-return opportunities, such as rapid inventory sell-outs following posts for accessories or apparel collaborators, though outcomes depend on alignment with her audience's preferences rather than guaranteed volume. This digital leverage underscores a strategy focused on low-effort, high-impact integrations over expansive product lines.

Personal Life

Romantic Relationships

Jenner's first widely reported romance was with singer , beginning in late 2013 and lasting into early 2014, marked by public outings in and a New Year's ski trip in . The pair, who had been friends prior, were spotted yachting in the and attending events together, though neither confirmed the relationship officially; it ended amicably amid their busy schedules. Sporadic sightings continued into 2016 and 2019, but no sustained reunion occurred. From July 2016 to early 2017, Jenner dated rapper A$AP Rocky following years of friendship, with the pair seen at Paris Fashion Week, Coachella, and a flea market in London. Their approximately one-year involvement included joint appearances at award shows but remained unconfirmed publicly, ending without reported drama. Jenner began dating NBA player in May 2018, with an initial breakup by late summer, followed by reconciliation in November 2018 that lasted until May 2019. The on-off dynamic involved courtside sightings at games and private dates, strained by distance and Simmons' trade rumors; Jenner later confirmed the split via . Her longest confirmed relationship was with guard , starting in April 2020 after meeting through mutual friends, progressing to public displays like birthday trips and Lakers games, and ending in October 2022 amid scheduling conflicts. Brief rekindling attempts occurred in early 2024, but by September 2025, fresh rumors of reconciliation emerged after both were photographed leaving the same hotel during , though no confirmation followed. In February 2023, Jenner began dating rapper Bad Bunny (Benito Antonio Martínez Ocasio), with sightings at Coachella, horseback riding in Costa Rica, and his concerts, lasting until a breakup in December 2023 due to differing priorities. A reported reunion in May 2024 fizzled by September, with no further links into 2025. As of February 2026, Jenner stated she is single and has intentionally remained so for the past year to focus on herself. She was spotted arriving with rapper 21 Savage at Super Bowl LX on February 8, 2026, sparking dating rumors, though no reliable sources confirm a romantic relationship. Jenner has consistently emphasized privacy in her relationships, avoiding engagements, marriages, or children as of February 2026, and favoring short-term pairings with entertainers and athletes confirmed mainly via photos rather than statements.

Health Issues and Privacy Stance

Kendall Jenner has publicly discussed experiencing anxiety and attacks since her teenage years, describing episodes severe enough to prompt medical calls, including one instance where she believed she was dying. In a 2024 Vogue interview, she recounted anxiety-induced meltdowns on airplanes and noted that overwork in modeling contributed to these attacks, with the most recent occurring two years prior after implementing and lifestyle adjustments. She began weekly sessions approximately 1.5 years before an August 2023 interview, crediting the practice with fostering balance and reducing symptoms through techniques like breathing exercises and addressing anticipatory anxiety. Jenner has also shared her prolonged struggle with , which intensified after discontinuing and drew public scrutiny during high-profile events like the 2019 Golden Globes. She pursued treatments including skincare regimens and became a for in January 2019, reporting significant improvement after consistent use, which addressed both surface breakouts and underlying inflammation. Jenner has denied undergoing any plastic surgery on her face, stating on the In Your Dreams podcast with Owen Thiele in January 2026 that she has never had such procedures and only tried baby Botox twice in her forehead, which she did not like. These self-reported experiences highlight a pattern of proactive self-management, with Jenner emphasizing in interviews that empirical adjustments like and targeted skincare yielded measurable relief, countering perceptions of unearned ease by demonstrating sustained effort amid professional demands. In contrast to her sisters' more open sharing on family matters such as pregnancies, Jenner maintains a deliberate stance on privacy, stating in a 2017 interview that it empowers her by limiting external narratives and preserving personal happiness in private moments. She reiterated this in 2023, noting that withholding details allows space for speculation but aligns with her preference for over public disclosure, particularly regarding health and relationships. Reflecting on nearly a in modeling during her 2024 Vogue cover feature, Jenner described the industry's toll—including isolation from constant scrutiny—as a factor reinforcing her low-profile approach, which she links to improved mental resilience through selective boundaries rather than total avoidance. This ethos, drawn from personal , underscores a causal emphasis on controlled exposure to mitigate fame's stressors.

Public Perception and Debates on Merit

Achievements in Fashion and E-Commerce Influence

Kendall Jenner topped ' list of the highest-paid models in 2018, earning $22.5 million between June 2017 and June 2018 from contracts with brands including Estée Lauder and . This marked her second consecutive year at the top, reflecting sustained demand for her runway and campaign work amid a shift toward models with integrated social media reach. Her online presence has driven quantifiable growth for partners, termed the "Kendall Jenner Effect," through high-distribution posts that yield measurable sales returns. Analysis of her activity shows it functioning as a "" for brands, amplifying product visibility and purchase intent via metrics that outperform traditional in the cycle. For instance, endorsements like her 2014 Estée Lauder campaign combined social amplification with credibility, boosting online traffic and conversions for and apparel lines. Jenner's approach pioneered social media's role in fashion discovery, facilitating direct consumer connections that accelerated e-commerce adoption by brands during the mid-2010s. This influence extended to her 2021 launch of 818 Tequila, which leveraged direct-to-consumer channels and social hooks to achieve rapid market penetration, including price adjustments in 2023 that expanded sales volume in a competitive spirits sector. Data on her sustained bookings through 2025 underscores merit-based longevity, with selective engagements maintaining revenue streams over a decade.

Criticisms of Nepotism and Industry Privilege

Kendall Jenner has faced persistent accusations of benefiting from in the modeling industry, largely attributed to her family's prominence through the series , which debuted in 2007 and elevated the clan's visibility. Critics argue that her rapid ascent, including high-profile runway appearances and campaigns shortly after entering the field around 2012, stemmed more from familial connections than merit alone, with outlets labeling her a "nepo baby" in discussions amplified during the 2022–2023 cultural discourse on . In 2023 and 2024, such critiques resurfaced amid broader scrutiny of celebrity offspring in fashion, drawing parallels to models like , whose parents' wealth and networks similarly facilitated entry, though Jenner's defenders note her sustained elite status over a decade differentiates superficial privilege from enduring success. A pivotal flashpoint occurred in August 2018, when Jenner described herself as having been "super selective" about runway shows from the outset of her career, stating she avoided the typical novice workload of 30 seasons' worth of appearances. This prompted backlash from established models, who interpreted the remarks as tone-deaf entitlement enabled by industry privilege, contrasting with their own experiences of exhaustive, low-selectivity bookings to build portfolios. Mainstream fashion commentary, often from left-leaning publications, framed these comments as emblematic of unearned access, though some industry observers countered that selective engagements reflect strategic career management common among top talents, not solely . In response to nepotism allegations, Jenner has maintained that she actively mitigated family advantages, such as using the pseudonym "K" or omitting her surname "Jenner" from early casting cards and agency listings starting around to secure bookings on merit and avoid prejudgment. She has recounted facing rejections and working "even harder" due to initial skepticism tied to her reality TV background, with anonymous castings allowing breakthroughs at agencies like The Society. By 2021, she reiterated removing her last name to prove her viability independently, emphasizing persistence amid early hurdles. Jenner has further defended her trajectory by highlighting personal effort and sacrifices, including in 2024 interviews where she described the modeling grind as "overworked" and "lonely," with instances of "hysterically crying" in unfamiliar cities and questioning if the career's demands were "worth it" after over a decade. While left-leaning media have portrayed such admissions as downplaying inherent privileges—given her family's promotional reach and estimated $45 million modeling earnings by —proponents of her position, including right-leaning analyses of industry dynamics, argue that connections provide initial doors but cannot sustain a career without talent, discipline, and adaptability, as evidenced by her top-tier bookings enduring beyond novelty. This debate underscores fashion's realities, where familial networks accelerate entry for a minority, yet empirical longevity—Jenner's consistent listings as a highest-paid model from 2015 onward—suggests causal factors beyond privilege alone.

Major Controversies

Advertising Missteps (Pepsi Ad and Fyre Festival Promotion)

In April 2017, Kendall Jenner starred in 's "Live for Now" advertisement, directed by , which depicted her abandoning a music video shoot to join a vague urban protest march before handing a can of to a , prompting smiles and apparent reconciliation among demonstrators. The 2-minute-30-second spot, released on April 4, drew immediate criticism for superficially co-opting imagery reminiscent of protests and movements, with observers accusing it of trivializing real tensions between activists and by suggesting a could resolve them. halted distribution and removed the ad from platforms like —where it had amassed over 1.3 million views in under two days—issuing an apology on April 5 that acknowledged unintended offense and praised Jenner separately for her "awareness-raising campaigns." Jenner herself distanced from the creative decisions, stating she had no input beyond acting and attributing the concept to 's internal Creators League studio, which handled production without external agency oversight—a factor some industry analysts cited as contributing to the lack of checks. The backlash, amplified across mainstream outlets, highlighted perceived tone-deafness in commercializing , though Jenner's career showed no measurable downturn, with modeling bookings and endorsements persisting uninterrupted. Critics from left-leaning media framed the as emblematic of corporate exploitation of , yet similar past advertisements invoking social harmony—such as Coca-Cola's "I'd Like to Teach the World to Sing" or earlier unity-themed spots—faced far less scrutiny, suggesting selective outrage influenced by contemporary political sensitivities rather than uniform standards. Jenner issued a personal apology on April 7 via , expressing regret for not foreseeing how the narrative would be interpreted and emphasizing her intent was limited to performance, not messaging. Earlier that year, in January 2017, Jenner promoted the on to her then-80-million-plus followers with a post featuring herself and friends on a boat, captioned to hype the Bahamas-based music event organized by Billy McFarland's Fyre Media. She received $250,000 for the single endorsement, which helped drive ticket sales for the April 27–29 event that infamously collapsed into chaos, stranding attendees with inadequate food, accommodations, and logistics amid McFarland's fraudulent promises of luxury. Though not involved in organization or operations, Jenner faced class-action lawsuits alleging deceptive promotion, leading to a 2020 bankruptcy settlement where she repaid $90,000 to victims via the Fyre Festival trustee—effectively refunding a portion of her fee after deleting the post and denying prior knowledge of deficiencies. Defenders argued the episode reflected a common influencer practice of paid posts without exhaustive vetting, attributing fault primarily to McFarland's scam—convicted of in 2018—rather than Jenner's obligations, especially given her youth at 21 and lack of festival oversight. The incidents underscored risks of celebrity endorsements in unverified ventures, yet Jenner's influence endured, with no evident erosion in brand partnerships, illustrating resilience tied to her pre-existing fame rather than isolated promotional errors. In February 2016, Kendall Jenner and her company filed a $10 million lawsuit against Cutera, Inc., alleging trademark infringement, false endorsement, and unauthorized use of her likeness in advertisements for the company's laser acne treatment, claiming the ads implied her endorsement without permission. The suit was voluntarily dismissed without prejudice by Jenner's side in May 2016, with no public explanation provided and no admission of liability by Cutera. In August 2021, Italian fashion brand S.p.A. sued Jenner and her management entities in the U.S. District Court for the Southern District of New York, seeking $1.8 million in damages for alleged breach of a 2019 modeling that required two photoshoots, claiming Jenner completed only one and repeatedly failed to commit to rescheduling the second amid disruptions despite multiple attempts by . Jenner's representatives denied the claims as meritless, attributing delays to pandemic-related issues and clauses. The parties reached a confidential settlement in April 2023, resolving the dispute without a judicial determination of fault. In 2017, the Kendall + Kylie clothing line faced backlash over its "Rock vs. Rap" collection, which featured graphic prints superimposing the Jenner sisters' images onto iconic album covers associated with rock and rap artists, prompting infringement complaints that led to the collection's swift withdrawal from sale. While no formal from the Village People was publicly filed, the dispute highlighted risks of unauthorized visual appropriations in celebrity-branded apparel, resulting in preemptive pullback rather than litigation. These incidents reflect typical contractual and frictions in high-profile endorsements and product launches, often resolved through dismissal, settlement, or voluntary cessation without of intentional or criminal involvement, underscoring the of such negotiations in the fashion and branding sectors to mitigate prolonged exposure.

Accusations of Cultural Appropriation and Interpersonal Conflicts

Kendall Jenner has faced repeated accusations of cultural appropriation, particularly for adopting hairstyles such as and , which originated in African and communities for practical and cultural purposes. In August 2015, she appeared at with half her hair in , prompting criticism from outlets like for commodifying Black hairstyles without acknowledging their historical context, especially amid similar backlash against her sister Kylie Jenner's earlier that year. By August 2019, Jenner wore full to a , reigniting debate on platforms like , where users labeled it appropriation and speculated on health risks like , though no linked her styling to harm; Cosmopolitan reported the backlash as "wild" but noted her unbothered response via posts. A 2018 Vogue photoshoot further fueled claims, with Jenner's hair styled into a voluminous, textured look resembling an , leading to accusations of insensitivity toward textures; Vogue issued an apology, stating no intent to offend, while critics argued it exemplified 's pattern of borrowing from marginalized cultures without credit. Defenders, including commentary in the , contended that such outrage over hairstyles ignores their ancient, cross-cultural utility—cornrows date back millennia for protection during labor—and reflects selective scrutiny, as white models like and have worn similar styles with less vitriol, suggesting Jenner's visibility and family fame amplify criticism beyond substantive harm. Empirical patterns in support this: braided styles have been runway staples since the 1990s without uniform backlash, indicating causal drivers like media sensationalism and identity politics, rather than consistent ethical violations, fuel episodic outrage. On interpersonal fronts, Jenner has been labeled a "mean girl" based on perceived rudeness in resurfaced videos and insider accounts, including a 2023 documentary clip where she appeared dismissive, prompting to compile instances of her curt interactions. In February 2023, a deleted featuring Jenner and lip-syncing to audio—"I'm not saying she's not talented, I'm saying she's not me"—was interpreted by fans and outlets like as shading amid their shared history, though Gomez dismissed it publicly, urging against letting "these things get me down," and Bieber had previously denied direct beef. By 2025, tabloid reports and threads amplified "rude" narratives from alleged insiders, citing her private demeanor and family tensions, such as Kris Jenner's boyfriend Gamble calling her rude in 2022; Jenner rebutted the "upsetting" mean girl trope as untrue, attributing clips to edited or out-of-context moments. These conflicts often stem from social media amplification, where fan-driven interpretations on and —platforms prone to echo chambers—outweigh verified intent, as seen in selective parsing of non-verbal cues; counterarguments highlight Jenner's low public profile compared to siblings, suggesting privacy-seeking behavior mistaken for aloofness, with no legal or corroborated abuse claims substantiating systemic rudeness. Mainstream coverage in outlets like Metro and tends to normalize such critiques without rigorous sourcing, potentially reflecting broader media incentives to humanize flaws for , yet first-principles scrutiny reveals inconsistencies: similar "rude" labels rarely stick to male peers like , pointing to gendered or fame-proportional biases rather than inherent traits.

Media Appearances and Accolades

Television and Film Roles

Kendall Jenner's acting pursuits outside have been sporadic and confined primarily to guest appearances and cameos, with no leading roles in scripted productions. Her debut in fictional television came in 2012 on the series Hawaii Five-0, where she portrayed AJ, a sales assistant, in the episode "I Ka Wa Mamua (In a Time Past)," which aired on November 12. This one-off role marked her initial scripted acting credit, though it received limited critical attention amid her rising modeling career. In 2013, Jenner provided voice work for the animated series The High Fructose Adventures of Annoying Orange, voicing the character in the "Shakesparagus Speare." This brief stint in further highlighted her exploratory forays into performance, but it did not lead to expanded opportunities. Subsequent television appearances included a 2021 guest spot on the comedy Dave, where she appeared as herself in the "Antsy," participating in a pool party scene alongside other celebrities. These roles underscore a pattern of minor, non-recurring parts rather than sustained narrative involvement. On the film front, Jenner's screen presence has been even more minimal, limited to a cameo in the 2018 heist Ocean's Eight, filmed at the during the sequence. Playing herself in this ensemble project alongside family member , the appearance aligned with her public persona but did not involve substantive acting. Overall, her reflects a prioritization of fashion and endorsement work over dramatic pursuits, with verifiable credits emphasizing brevity and celebrity adjacency over character development.

Music Videos and Guest Spots

Kendall Jenner has made cameo appearances in a select number of , often leveraging her modeling profile for brief, high-visibility roles. In 2014, she appeared alongside her sister and rapper Drake in PartyNextDoor's "Recognize," a track from the artist's debut album . The video, directed by Theo Skudra, depicted a scene that aligned with Jenner's emerging public image in entertainment circles. In September 2016, Jenner featured in the ensemble cast of ' "#WHERESTHELOVE," a socially conscious single addressing violence and division, with additional artists including and . Her role was non-speaking, emphasizing visual star power amid the video's call-to-action theme. Jenner's most notable music video contribution came in March 2018 with Lil Dicky's "Freaky Friday" featuring Chris Brown, where she body-swapped with the rapper, delivering lines such as "Explorin' my vagina like I never have." The comedic, celebrity-packed video, directed by Malcolm Jones and F. Benito Gonzalez, amassed over 1 billion YouTube views and highlighted Jenner's willingness to engage in humorous, risqué content outside modeling. These appearances, while enhancing her crossover appeal, remained ancillary to her primary career in fashion, serving more as promotional boosts than substantive musical endeavors. On variety and talk shows, Jenner has made sporadic guest spots, typically tied to promotional cycles rather than performative roles. In December 2019, she joined on The Late Late Show for the "Spill Your Guts" segment, answering personal questions amid pie-throwing antics. Earlier, in 2013, she participated in prank-based challenges on Deal With It, showcasing a lighter, reactive presence. She has not hosted or performed on , though referenced in promos and sketches, such as Halsey's portrayal of her in a 2021 courtroom parody during Kim Kardashian's hosting episode. These brief outings underscored her celebrity status but did not pivot her toward sustained acting or hosting pursuits.

Awards and Industry Recognitions

Kendall Jenner has received several industry recognitions primarily in modeling and influence, though these often reflect popularity among younger demographics rather than peer-evaluated artistic or professional excellence. For instance, she won the Teen Choice Award for Choice Model in 2017, following nominations in the same category in prior years, as well as for Choice Female Hottie in 2016 and 2018. These awards, voted largely by teenagers, underscore her visibility from Keeping Up with the Kardashians and runway work but lack the rigor of fashion industry standards. Similarly, her website earned a nomination for a Webby Award in the Celebrity Website category in 2016 from the International Academy of Digital Arts and Sciences. In fashion-specific honors, Jenner was named Model of the Year (Readers' Choice) at the 2016 British Fashion Awards, highlighting public enthusiasm for her social media-driven rise amid criticism of her rapid ascent via family connections. Models.com, an industry platform, awarded her Social Media Star of the Year (Readers' Choice) in 2015 and 2018, and Model of the Year (Readers' Choice) in 2016, emphasizing metrics like online engagement over traditional modeling metrics such as editorial bookings or haute couture exclusivity. She received a nomination for International Model at the British Fashion Awards in 2016, but did not win the industry-voted counterpart, which went to Bella Hadid. Jenner's business ventures have garnered more empirically grounded recognitions, particularly with her 818 brand, launched in 2021, which won top honors in its category at the Awards upon debut, based on blind tastings evaluating production quality and flavor profile. included her in its 30 Under 30 list for 2024, citing 818's sales growth and her role in redefining alcohol branding through sustainability claims and direct-to-consumer strategies, though exact revenue figures remain undisclosed. These outstrip subjective nods, as rankings prioritize verifiable financial data like earnings—Jenner has topped lists of highest-paid models multiple times, driven by endorsement deals exceeding $20 million annually in peak years—over fan-voted accolades. No major acting awards like Emmys or Oscars have been pursued or received, aligning with her emphasis on commercial modeling and rather than performance arts.
YearAward/RecognitionCategoryOutcomeSource
2015Models.comSocial Media Star of the Year (Readers' Choice)Won
2016Celebrity WebsiteNominated
2016British Fashion AwardsModel of the Year (Readers' Choice)Won
2016British Fashion AwardsInternational ModelNominated
2017Teen Choice AwardsChoice ModelWon
2018Models.com Star of the Year (Readers' Choice)Won
2021 AwardsTequila Category (Top Prize)Won
2024[Forbes30 Under 30](/page/Forbes_30_Under_30)Included

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  159. https://www.nbcnews.com/pop-culture/pop-culture-news/kendall-jenner-pay-90-000-settlement-promoting-fyre-festival-n1212011
  160. https://www.the-independent.com/life-style/kendall-jenner-fyre-festival-settlement-instagram-netflix-billy-mcfarland-a9525371.html
  161. https://www.dglaw.com/kendall-jenner-pays-90000-to-settle-bankruptcy-claim-over-fyre-festival-post/
  162. https://globalnews.ca/news/6969464/kendall-jenner-fyre-fest-settlement/
  163. https://www.reuters.com/article/lifestyle/kendall-jenner-sues-skin-care-company-for-10-mln-over-ad-idUSKCN0VK1SH/
  164. https://www.yahoo.com/lifestyle/kendall-jenner-mysteriously-drops-10-million-202324375.html
  165. https://www.reuters.com/legal/transactional/kendall-jenner-says-18-million-suit-by-italian-brand-without-merit-2021-08-04/
  166. https://kylie-jenner.org/kylie-jenner/bio/
  167. https://www.refinery29.com/en-us/2015/08/92575/kendall-jenner-cornrows
  168. https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a28852685/kendall-jenners-cornrows-twitter-backlash/
  169. https://thegrio.com/2019/08/30/kendall-jenner-accused-of-cultural-appropriation-for-wearing-cornrows-again/
  170. https://www.huffpost.com/entry/kendall-jenner-vogue-afro_n_5bcf5960e4b0a8f17ef125fa
  171. https://www.the-independent.com/life-style/fashion/vogue-kendall-jenner-cultural-appropriation-afro-cfda-fashion-fund-a8598811.html
  172. https://nypost.com/2018/10/24/kendall-jenner-controversy-proves-cultural-appropriation-has-run-amok/
  173. https://www.scmp.com/magazines/style/entertainment/article/3219788/7-times-kendall-jenner-got-called-out-mean-girl-moments-her-tiktoks-hailey-bieber-and-accusations
  174. https://people.com/music/selena-gomez-shrugs-off-tiktok-claiming-hailey-bieber-shaded-her/
  175. https://kiisfm.iheart.com/content/2023-02-14-selena-gomez-responds-to-hailey-biebers-shady-deleted-tiktok/
  176. https://metro.co.uk/2022/10/20/kendall-jenner-slams-upsetting-mean-girl-reputation-as-untrue-17598305/
  177. https://www.yahoo.com/lifestyle/reddit-users-call-kendall-jenner-200043445.html
  178. https://www.youtube.com/shorts/-2HQROvGPfM
  179. https://www.imdb.com/title/tt2445288/
  180. https://www.usmagazine.com/entertainment/news/kendall-jenner-to-make-acting-debut-on-hawaii-five-o-2012188/
  181. https://www.imdb.com/title/tt3130596/
  182. https://www.imdb.com/title/tt13694956/
  183. https://people.com/movies/kim-kardashian-kendall-jenner-oceans-eight-cameo-photos-on-set/
  184. https://www.imdb.com/name/nm2832525/
  185. https://imvdb.com/n/kendall-jenner/videography-by-year
  186. https://www.iheart.com/content/2019-01-09-all-the-kardashian-jenner-music-video-cameos/
  187. https://www.youtube.com/watch?v=NICO9kX6haE
  188. https://www.lifeandstylemag.com/posts/kardashian-jenner-appear-music-video/
  189. https://www.youtube.com/watch?v=vPx6M7eTYbc
  190. https://tv.apple.com/us/person/kendall-jenner/umc.cpc.ruwj3md5dtrgjs2t7nv0vf51
  191. https://people.com/music/halsey-portrays-kendall-jenner-in-saturday-night-live-sketch-with-kim-kardashian/
  192. https://www.imdb.com/name/nm2832525/awards/
  193. https://www.aceshowbiz.com/celebrity/kendall_jenner/awards.html
  194. https://kids.kiddle.co/Kendall_Jenner
  195. https://www.elle.com/culture/celebrities/news/a41598/model-of-the-year-2016/
  196. https://realitytv-mrd.fandom.com/wiki/Kendall_Jenner
  197. https://twitter.com/forbes/status/1361790252801789962
  198. https://www.instagram.com/forbesunder30/p/C2kkPOLuIqV/
  199. https://www.forbes.com/sites/claraludmir/2025/05/15/how-818-tequila-is-setting-new-standards-in-modern-brand-building/
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