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E3 2018
The Electronic Entertainment Expo 2018 (E3 2018) was the 24th E3, during which hardware manufacturers, software developers, and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 12–14, 2018, with many companies holding press conferences in the days prior. With the industry still in the middle of the eighth generation of video game consoles, no new hardware was introduced, and publishers and developers principally focused on new games to be released in 2018 and beyond. The event drew 69,200 attendees, the largest since 2005.
E3 2018 was the final time Sony Interactive Entertainment participated in the conference. Sony would skip E3 2019 and E3 2021 entirely before the expo went defunct in 2023.
E3 2018 took place from June 12 to 14, 2018 in the Los Angeles Convention Center. In the days prior, major publishers hold press conferences, typically as a live presentation in a large theater with streaming broadcast, or through streaming pre-recorded segments, highlighting the new games that are planned for the next year. During the show proper, developers and publishers run exhibition booths to allow industry members, the press, retail representatives, and the public to try out the new games and talk with the creators. Several side events were also held in nearby venues, including video game tournaments.
Like the previous year, E3 2018 offered public access passes to the event, following from its first such offering during E3 2017. However, to address issues with over-crowding in the exhibitor halls, E3 2018 was open on two days with industry-only access for a few hours before permitting public access to the exhibitors. Only those with complimentary industry passes and publicly purchasable business passes were able to take part in these exclusive hours. 1,000 of the public passes, called "Gamer Passes" were sold at US$149 with the rest of the public passes being sold for $249 on a first-come–first-served basis. Those passes, as well as the business passes went on sale on February 12, 2018.
Electronic Arts ran a separate event near the Convention Center, rather than participating at the Expo. The EA Play 2018 event was held at the Hollywood Palladium from June 9 to June 11. EA's press conference was held on June 9 at 11:00am, and covered Battlefield V, and FIFA 19, Star Wars Jedi: Fallen Order, Star Wars Battlefront II, Unravel Two, Sea of Solitude, NBA Live 19, Madden NFL 19, Command & Conquer: Rivals, and Anthem. EA also announced that its Origin software service will expand to include a premium subscription service to provide access to titles prior to retail release, and support cloud gaming support later in the year.
Microsoft's press conference was held on June 10 at the Microsoft Theater. During Major Nelson's Podcast, Microsoft's Executive Vice President of Gaming Phil Spencer said Microsoft's press conference had made positive changes from prior years to be fun for everyone. Fifty games were covered during the presentation, including Halo Infinite, Ori and the Will of the Wisps, Sekiro: Shadows Die Twice, Fallout 76, The Awesome Adventures of Captain Spirit, Crackdown 3, Nier: Automata, Metro Exodus, Kingdom Hearts III, Sea of Thieves, Battlefield V, Forza Horizon 4, We Happy Few, PlayerUnknown's Battlegrounds, Tales of Vesperia, Tom Clancy's The Division 2, Shadow of the Tomb Raider, Session, Black Desert Online, Devil May Cry 5, Cuphead, Tunic, Jump Force, Dying Light 2, Battletoads, Just Cause 4, Gears Pop!, Gears Tactics, Gears 5, and Cyberpunk 2077.
Phil Spencer also affirmed that Microsoft Studios had acquired Undead Labs, Playground Games, Ninja Theory, and Compulsion Games, and had established a new in-house studio, The Initiative.
Microsoft had an exhibitor space in the main convention floor, principally dedicated to its Mixer live streaming platform, while it hosted demos and other activities at the Microsoft Theater alongside the other exhibition days.
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E3 2018
The Electronic Entertainment Expo 2018 (E3 2018) was the 24th E3, during which hardware manufacturers, software developers, and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 12–14, 2018, with many companies holding press conferences in the days prior. With the industry still in the middle of the eighth generation of video game consoles, no new hardware was introduced, and publishers and developers principally focused on new games to be released in 2018 and beyond. The event drew 69,200 attendees, the largest since 2005.
E3 2018 was the final time Sony Interactive Entertainment participated in the conference. Sony would skip E3 2019 and E3 2021 entirely before the expo went defunct in 2023.
E3 2018 took place from June 12 to 14, 2018 in the Los Angeles Convention Center. In the days prior, major publishers hold press conferences, typically as a live presentation in a large theater with streaming broadcast, or through streaming pre-recorded segments, highlighting the new games that are planned for the next year. During the show proper, developers and publishers run exhibition booths to allow industry members, the press, retail representatives, and the public to try out the new games and talk with the creators. Several side events were also held in nearby venues, including video game tournaments.
Like the previous year, E3 2018 offered public access passes to the event, following from its first such offering during E3 2017. However, to address issues with over-crowding in the exhibitor halls, E3 2018 was open on two days with industry-only access for a few hours before permitting public access to the exhibitors. Only those with complimentary industry passes and publicly purchasable business passes were able to take part in these exclusive hours. 1,000 of the public passes, called "Gamer Passes" were sold at US$149 with the rest of the public passes being sold for $249 on a first-come–first-served basis. Those passes, as well as the business passes went on sale on February 12, 2018.
Electronic Arts ran a separate event near the Convention Center, rather than participating at the Expo. The EA Play 2018 event was held at the Hollywood Palladium from June 9 to June 11. EA's press conference was held on June 9 at 11:00am, and covered Battlefield V, and FIFA 19, Star Wars Jedi: Fallen Order, Star Wars Battlefront II, Unravel Two, Sea of Solitude, NBA Live 19, Madden NFL 19, Command & Conquer: Rivals, and Anthem. EA also announced that its Origin software service will expand to include a premium subscription service to provide access to titles prior to retail release, and support cloud gaming support later in the year.
Microsoft's press conference was held on June 10 at the Microsoft Theater. During Major Nelson's Podcast, Microsoft's Executive Vice President of Gaming Phil Spencer said Microsoft's press conference had made positive changes from prior years to be fun for everyone. Fifty games were covered during the presentation, including Halo Infinite, Ori and the Will of the Wisps, Sekiro: Shadows Die Twice, Fallout 76, The Awesome Adventures of Captain Spirit, Crackdown 3, Nier: Automata, Metro Exodus, Kingdom Hearts III, Sea of Thieves, Battlefield V, Forza Horizon 4, We Happy Few, PlayerUnknown's Battlegrounds, Tales of Vesperia, Tom Clancy's The Division 2, Shadow of the Tomb Raider, Session, Black Desert Online, Devil May Cry 5, Cuphead, Tunic, Jump Force, Dying Light 2, Battletoads, Just Cause 4, Gears Pop!, Gears Tactics, Gears 5, and Cyberpunk 2077.
Phil Spencer also affirmed that Microsoft Studios had acquired Undead Labs, Playground Games, Ninja Theory, and Compulsion Games, and had established a new in-house studio, The Initiative.
Microsoft had an exhibitor space in the main convention floor, principally dedicated to its Mixer live streaming platform, while it hosted demos and other activities at the Microsoft Theater alongside the other exhibition days.
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