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2012 Summer Olympics
2012 Summer Olympics
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Games of the XXX Olympiad
Four abstract shapes placed in a quadrant formation, spelling out "2012". The word "London" is written in the shape representing the "2", while the Olympic rings are placed in the shape representing the "0".
Emblem of the 2012 Summer Olympics; other colour variants are shown below
LocationLondon, United Kingdom
MottoInspire a Generation
Nations204+2 (including 2 IOA teams)
Athletes10,518 (5,863 men, 4,655 women)
Events302 in 26 sports (39 disciplines)
Opening27 July 2012
Closing12 August 2012
Opened by
Closed by
Cauldron
StadiumOlympic Stadium at Queen Elizabeth Olympic Park
Summer
Winter
2012 Summer Paralympics

The 2012 Summer Olympics, officially the Games of the XXX Olympiad[a] and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England. Some events were held at stadiums in Glasgow, Scotland and Cardiff, Wales.[3] The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July.[4][5] There were 10,518 athletes from 206 National Olympic Committees (NOCs) who participated in the 2012 Olympics.[6]

Following a bid headed by former Olympic champion Sebastian Coe and the then-London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris.[7] London became the first city to host the modern Olympics three times,[8][b] having previously hosted the Summer Games in 1908 and 1948.[9][10] Construction for the Games involved considerable redevelopment, with an emphasis on sustainability.[11] The main focus was a new 200-hectare (490-acre) Olympic Park, constructed on a former industrial site in Stratford, East London.[12] The Games also used venues that already existed before the bid.[13]

The United States topped the medal table, winning the most gold medals (48) and the highest number of medals overall (105). China finished second with a total of 91 medals (38 gold) and Great Britain came third with 65 medals overall (29 gold). Michael Phelps of the United States became the most decorated Olympic athlete of all time, winning his 22nd medal.[14] Saudi Arabia, Qatar and Brunei entered female athletes for the first time, meaning that every currently eligible country has now sent a female competitor to at least one Olympic Games.[15] Women's boxing was included for the first time, and the 2012 Games became the first at which every sport had female competitors.[16][17][18]

The Games received considerable praise for their organisation, with the volunteers, the British military and public enthusiasm commended particularly highly.[19][20][21] The Games were described as "happy and glorious".[22] The opening ceremony, directed by Academy Award winner Danny Boyle, received widespread acclaim.[23][24] These were the final Olympic Games under the IOC presidency of Belgian Jacques Rogge, who was succeeded by German Thomas Bach the next year.

Bidding process

[edit]

London was chosen over Birmingham to represent Great Britain's bid by the British Olympic Association.

By 15 July 2003—the deadline for interested cities to submit bids to the International Olympic Committee (IOC)—nine cities had submitted bids to host the 2012 Summer Olympics: Havana, Istanbul, Leipzig, London, Madrid, Moscow, New York City, Paris, and Rio de Janeiro.[25] On 18 May 2004, as a result of a scored technical evaluation, the IOC reduced the number of cities to five: London, Madrid, Moscow, New York and Paris.[26] All five submitted their candidate files by 19 November 2004 and were visited by the IOC inspection team during February and March 2005. The Paris bid suffered two setbacks during the IOC inspection visit: a number of strikes and demonstrations coinciding with the visits, and a report that a key member of the bid team, Guy Drut, would face charges over alleged corrupt party political finances.[27]

Throughout the process, Paris was widely seen as the favourite, particularly as this was its third bid in recent years. London was initially seen as lagging behind Paris by a considerable margin.[28] Its position began to improve after the appointment of Lord Coe as the new chair of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) on 19 May 2004.[29] In late August 2004, reports predicted a tie between London and Paris.[30]

On 6 June 2005, the IOC released its evaluation reports for the five candidate cities. They did not contain any scores or rankings, but the report for Paris was considered the most positive. London was close behind, having closed most of the gap observed by the initial evaluation in 2004. New York and Madrid also received very positive evaluations.[31] On 1 July 2005, when asked who would win, Jacques Rogge said, "I cannot predict it since I don't know how the IOC members will vote. But my gut feeling tells me that it will be very close. Perhaps it will come down to a difference of say ten votes, or maybe less."[32]

On 6 July 2005, the final selection was announced at the 117th IOC Session in Singapore. Moscow was the first city to be eliminated, followed by New York and Madrid. The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to 50.[33]

The celebrations in London were short-lived, being overshadowed by bombings on London's transport system less than 24 hours after the announcement.[34]

2012 host city election – ballot results
City Country Round
1 2 3 4
London Great Britain 22 27 39 54
Paris France 21 25 33 50
Madrid Spain 20 32 31
New York City United States 19 16
Moscow Russia 15
Total ballots 97 100 103 104

Development and preparations

[edit]

The London Organising Committee of the Olympic Games (LOCOG) was created to oversee the staging of the Games, and held its first board meeting on 3 October 2005.[35] The committee, chaired by Lord Coe, was in charge of implementing and staging the Games, while the Olympic Delivery Authority (ODA), established in April 2006, was in charge of construction of the venues and infrastructure.[35][36]

The Government Olympic Executive (GOE), a unit within the Department for Culture, Media and Sport (DCMS), was the lead government body for coordinating the London 2012 Olympics. It focused on oversight of the Games, cross-programme management, and the London 2012 Olympic Legacy before and after the Games that would benefit London and the wider United Kingdom. The organisation was also responsible for the supervision of the £9.3 billion of public sector funding.[37]

In August 2011, security concerns arose surrounding the hosting of the Olympic Games in London, following the 2011 England riots.[38] Some countries expressed safety concerns,[39] despite the IOC's assurance that the riots would not affect the Games.[40] The IOC's Coordination Commission for the 2012 Games completed its tenth and final visit to London in March 2012. Its members concluded that "London is ready to host the world this summer".[41]

Venues

[edit]
The Queen Elizabeth Olympic Park

The 2012 Olympic and Paralympic Games used a mixture of new venues, existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and Horse Guards Parade. After the Games, some of the new facilities would be reused in their Olympic form, while others were resized or relocated.[42]

The majority of venues were divided into three zones within Greater London: the Olympic Zone, the River Zone and the Central Zone. In addition there were a few venues that, by necessity, were outside the boundaries of Greater London, such as the Weymouth and Portland National Sailing Academy some 125 mi (201 km) southwest of London, which hosted the sailing events. The football tournament was staged at several grounds around the UK.[43] Work began on the Park in December 2006, when a sports hall in Eton Manor was pulled down.[44] The athletes' village in Portland was completed in September 2011.[45]

London Olympic Stadium

In November 2004, the 200-hectare (500-acre) Olympic Park plans were revealed.[46] The plans for the site were approved in September 2004 by Tower Hamlets, Newham, Hackney and Waltham Forest.[47] The redevelopment of the area to build the Olympic Park required compulsory purchase orders of property. The London Development Agency was in dispute with London and Continental Railways about the orders in November 2005. By May 2006, 86% of the land had been bought as businesses fought eviction.[48] Residents who opposed the eviction tried to find ways to stop it by setting up campaigns, but they had to leave as 94% of land was bought and the other 6% bought as a £9 billion regeneration project started.[49]

There were some issues with the original venues not being challenging enough or being financially unviable. Both the Olympic road races and the mountain bike event were initially considered to be too easy, so they were eventually scheduled on new locations.[50][51] The Olympic marathon course, which was set to finish in the Olympic stadium, was moved to The Mall, since closing Tower Bridge was deemed to cause traffic problems in central London.[52] North Greenwich Arena 2 was scrapped in a cost-cutting exercise, Wembley Arena being used for badminton and rhythmic gymnastics events instead.[53][54][55][56]

Test events were held throughout 2011 and 2012, either through an existing championship such as 2012 Wimbledon Championships or as a specially created event held under the banner of London Prepares.[57] Team GB House was the British Olympic Association's operational HQ up to and during the 2012 Olympic and Paralympic Games. Designed by architects Gebler Tooth on the top floor of an office building in Westfield Stratford City, it combined the team HQ, athletes' "Friends and Family" lounge, Press Centre, and VIP lounge.

Public transport

[edit]
The Olympic Javelin high-speed service ran between St Pancras and Ebbsfleet, via Stratford.

IOC's initial evaluation felt that, if transport improvements were delivered in time for the Games, London would cope.[58] Transport for London (TfL) carried out numerous improvements in preparation for 2012, including the expansion of the London Overground's East London Line, upgrades to the Docklands Light Railway and the North London Line, and the introduction of a new "Javelin" high-speed rail service.[59] According to Network Rail, an additional 4,000 train services operated during the Games, and train operators ran longer trains during the day.[60] During the Games, Stratford International station was not served by any international services (just as it had not been before the Games),[61] westbound trains did not stop at Hackney Wick railway station,[62] and Pudding Mill Lane DLR station closed entirely during the Games.[63]

The Emirates Air Line crosses the River Thames between Greenwich Peninsula and the Royal Docks.

TfL also built a £25 million cable car across the River Thames, called the Emirates Air Line, to link 2012 Olympics venues.[64] It was inaugurated in June 2012 and crosses the Thames between Greenwich Peninsula and the Royal Docks, carrying up to 2,500 passengers an hour, cutting journey times between The O2 and the ExCeL exhibition centre and providing a crossing every 30 seconds.[65]

The plan was to have 80% of athletes travel less than 20 minutes to their event[66] and 93% of them within 30 minutes of their event.[67] The Olympic Park would be served by ten separate railway lines with a combined capacity of 240,000 passengers per hour.[68] In addition, LOCOG planned for 90% of the venues to be served by three or more types of public transport.[67] Two park-and-ride sites off the M25 with a combined capacity of 12,000 cars were 25 minutes away from the Olympic Park. Another park-and-ride site was planned in Ebbsfleet with a capacity for 9,000 cars where spectators could board a 10-minute shuttle train service.[67] To get spectators to Eton Dorney, four park-and-ride schemes were set up.[69] These Park and Ride services were operated by First Games Transport.[70]

TfL defined a network of roads leading between venues as the Olympic Route Network; roads connecting all of the Olympic venues located within London. Many of these roads also contained special "Olympic lanes" marked with the Olympic rings—reserved for the use of Olympic athletes, officials, and other VIPs during the Games. Members of the public driving in an Olympic lane were subject to a fine of £130. Additionally, London buses would not include roads with Olympic lanes on their routes.[71][72][73] Concerns were expressed at the logistics of spectators travelling to the events outside London. In particular, the sailing events at Portland had no direct motorway connections, and local roads are heavily congested by tourist traffic in the summer.[74] However, a £77 million relief road connecting Weymouth to Dorchester was built and opened in 2011.[75][76] Some £16 million was put aside for the rest of the improvements.[77]

TfL created a promotional campaign and website, Get Ahead of the Games, to help provide information related to transport during the Olympics and Paralympics. Through the campaign, TfL also encouraged the use of cycling as a mode of transport.[78] A temporary terminal was created at Heathrow Airport to be used by 10,100 departing athletes after the Games. Up to 35% more bags than normal were expected on 13 August, which was predicted to be the busiest day in the airport's history, according to Nick Cole, head of Olympic and Paralympic planning at Heathrow.

Cost and financing

[edit]

A study from Oxford University found that the sports-related costs of London 2012 amounted to US$15 billion, compared with $4.6 billion for Rio 2016, $40–44 billion for Beijing 2008, and $51 billion for Sochi 2014 (the most expensive Olympics in history). London 2012 went over budget by 76% in real terms, measured from bid to completion. The cost per athlete was $1.4 million.[79] This does not include wider costs for urban and transport infrastructure, which often equal or exceed the sports-related costs.

The costs of staging the Games were separate from those for building the venues and infrastructure and redeveloping the land for the Olympic Park. While the Games were privately funded, the venues and infrastructure were largely financed using public money.

According to The Wall Street Journal, the original budget for the Games was increased to about £9.3 billion (US$15.28 billion) in 2007.[80] The revised figures were announced to the House of Commons on 15 March 2007 by Tessa Jowell. Along with East End regeneration costs, the breakdown was:

  • Building the venues and infrastructure – £5.3 billion
  • Elite sport and Paralympic funding – £400 million
  • Security and policing – £600 million
  • Regeneration of the Lower Lea Valley – £1.7 billion
  • Contingency fund – £2.7 billion

Volunteers

[edit]

Unpaid volunteers known as Games Makers performed a variety of tasks before and during the Games.[81] A target of 70,000 volunteers was set as early as 2004.[82] When recruitment took place in 2010, more than 240,000 applications were received.[83] Sebastian Coe said in February 2012, "Our Games Makers will contribute a total of around eight million volunteer hours during the Games and the Games simply wouldn't happen without them".[84] The volunteers wore clothing that included purple and red polo shirts and jackets, beige trousers, grey socks and grey-and-white trainers, which they collected from the Uniform Distribution and Accreditation Centre. Volunteers also wore photo accreditation badges that were also worn by officials, athletes, family members and media, which gained them access to specific venues and buildings around the site.

Ticketing

[edit]

Organisers estimated that some 8 million tickets would be available for the Olympic Games,[85] and 1.5 million tickets for the Paralympic Games.[85] LOCOG aimed to raise £375–£400 million in ticket sales. There were also free events such as marathon, triathlon and road cycling,[86] although, for the first time in Olympic history, the sailing events were ticketed.[87] Eventually, more than 7,000,000 tickets were sold.[88] Following IOC rules, people applied for tickets from the NOC of their country of residence. European Union residents were able to apply for tickets in any EU country.[89]

In Great Britain, ticket prices ranged from £20 for many events to £2,012 for the most expensive seats at the opening ceremony. Some free tickets were given to military personnel as part of the Tickets For Troops scheme,[90] as well as to survivors and families of those who died during the 7 July 2005 London bombings.[91] Initially, people were able to apply for tickets via a website from 15 March until 26 April 2011. There was a huge demand for tickets, with a demand of more than three times the number of tickets available.[92][93] On 11 May 2012 a round of nearly one million "second chance" tickets went on sale over a 10-day period between 23 June and 3 July 2011.[94] About 1.7 million tickets were available for football and 600,000 for other sports, including archery, field hockey, football, judo, boxing and volleyball. Ten sports had sold out by 8 am of the first day.[95]

Countdown

[edit]
The Countdown Clock in Trafalgar Square

During the closing ceremony of the 2008 Olympics, the Olympic Flag was formally handed over from the Mayor of Beijing to the Mayor of London. This was followed by a section highlighting London,[96] One month later, the Olympic and Paralympic flags were raised outside the London City Hall.[97]

A countdown clock in Trafalgar Square was unveiled, 500 days before the Games.[98][99] It was a two-sided clock with the Paralympic countdown on the other side. The countdown to the start of the Olympics began with a ceremony for the lighting of the Olympic flame in Olympia, Greece.[100]

Security

[edit]

The police led the security operation (named Operation Olympics by the Ministry of Defence), with 10,000 officers available, supported by 13,500 members of the British Armed Forces. Naval and air assets were deployed as part of the security operation, including ships situated in the Thames, Typhoon fighter jets and surface-to-air missiles;[101] it was the biggest security operation Britain had faced in decades. The cost of security increased from £282 million to £553 million, and the figure of 13,500 armed forces personnel was greater than the number deployed at the time in Afghanistan.[102] The Metropolitan Police and the Royal Marines carried out security exercises in preparation for the Olympics on 19 January 2012, with 50 marine police officers in rigid inflatables and fast response boats, joined by up to 100 military personnel and a Royal Navy Lynx helicopter.[103]

The Ministry of Defence distributed leaflets to residents of the Lexington building in Bow, announcing that a missile system was to be stationed on top of the water tower.[104][105] This caused concern to some residents.[104][105] The Ministry said it probably would use Starstreak missiles and that site evaluations had taken place, but that no final decision had taken place.[104][105]

Medals

[edit]
Front of the Silver Medal won by the USA.

Approximately 4,700[106] Olympic and Paralympic medals were produced by the Royal Mint at Llantrisant.[107] They were designed by David Watkins (Olympics) and Lin Cheung (Paralympics).[108] 99% of the gold, silver and copper was donated by Rio Tinto from a mine in Salt Lake County, Utah in the U.S.[109] The remaining 1% came from a Mongolian mine.[110] Each medal weighs 375–400 g (13.2–14.1 oz), has a diameter of 85 mm (3.3 in) and is 7 mm (0.28 in) thick, with the sport and discipline engraved on the rim.[111] The obverse, as is traditional, features Nike, the Greek goddess of victory, stepping from the Panathinaiko Stadium that hosted the first modern Olympic Games in 1896, with Parthenon in the background; the reverse features the Games logo, the River Thames and a series of lines representing "the energy of athletes and a sense of pulling together".[112] The medals were transferred to the Tower of London vaults on 2 July 2012 for storage.[111]

Each gold medal is 92.5 percent silver and 1.34 percent gold, with the remainder copper. The silver medal is 92.5 percent silver, with the remainder copper. The bronze medal is made up of 97 percent copper, 2.5 percent zinc, and 0.5 per cent tin.[113] The value of the materials in the gold medal was about £410 (US$644), the silver about £210 (US$330), and the bronze about £3 (US$4.71) as of 30 July 2012.[114]

Torch relay

[edit]

The Olympics torch relay ran from 19 May to 27 July 2012, before the Games. Plans for the relay were developed in 2010–11, with the torch-bearer selection process announced on 18 May 2011.[115] The torch was designed by Edward Barber and Jay Osgerby.

On 18 May 2012 the Olympic flame arrived at RNAS Culdrose in Cornwall from Greece[116] on flight BA2012, operated by a British Airways Airbus A319 named "Firefly". The relay lasted 70 days, with 66 evening celebrations and six island visits, and involved some 8,000 people carrying the torch about 8,000 mi (12,875 km), starting from Land's End in Cornwall.[117] The torch had three days outside the United Kingdom when it visited the Isle of Man on 2 June, Dublin in Ireland, on 6 June,[118] and both Guernsey and Jersey on 15 July.

The relay focused on National Heritage Sites, locations with sporting significance, key sporting events, schools registered with the Get Set School Network, green spaces and biodiversity, Live Sites (city locations with large screens), and festivals and other events.[119] Dumfries and Galloway was the only Region in the whole of the United Kingdom that had the Olympic Torch pass through it twice. A group of young athletes, nominated by retired Olympic athletes, ran the torch around the stadium. These torchbearers were Callum Airlie, Jordan Duckitt, Desiree Henry, Katie Kirk, Cameron MacRitchie, Aidan Reynolds, and Adelle Tracey. Together the torchbearers each lit a petal that spread the fire to the 204 petals of the cauldron, representing the countries that participated in the Games.[120] The cauldron was designed by Thomas Heatherwick.

Environmental policy

[edit]

The Olympic Park was planned to incorporate 45 hectares of wildlife habitat, with a total of 525 bird boxes and 150 bat boxes. Local waterways and riverbanks were enhanced as part of the process.[121] Renewable energy also featured at the Olympics. It was originally planned to provide 20% of the energy for the Olympic Park and Village from renewable technologies; however, only 9% of it was achieved.[122] Proposals to meet the original target included large-scale on-site wind turbines and hydroelectric generators in the River Thames, but these plans were scrapped for safety reasons.[123] The focus subsequently moved to installing solar panels on some buildings, and providing the opportunity to recover energy from waste. Where it could not be reused or recycled, food packaging for use at the Olympics—including fast-food wrappers, sandwich boxes and drink cartons—was made from compostable materials like starch and cellulose-based bioplastics. After use, many of these materials were suitable for anaerobic digestion (AD), allowing them to be made into renewable energy.[124]

Post-Games, buildings like the Water Polo Arena were relocated elsewhere. Building parts like roofing covers and membranes of different temporary venues were recycled via VinyLoop. This allowed organisers to meet the standards of the Olympic Delivery Authority concerning environmental protection.

London 2012 inaugurated Olympic Games guidelines that included the recycling of PVC, which was used for temporary buildings such as the Basketball Arena and for the temporary parts of permanent venues such as the Olympic Stadium.[125] In the Water Polo Arena, PVC roofing was made from recycled cushions to provide insulation.[126] Through this recycling process, the Olympic Games PVC Policy was fulfilled; the policy states:[127]

Where London 2012 procures PVC for temporary usage or where permanent usage is not assured, London 2012 is required to ensure that there is a take-back scheme that offers a closed-loop reuse system or mechanical recycling system for post-consumer waste.

According to Kirsten Henson, Materials Manager for the London 2012 Olympic Park: "The majority of temporary facilities created for the Olympic Games including the Aquatic centre temporary stands, basketball arena, Water Polo Arena, and the shooting facilities at the Royal Artillery Barracks, are essentially big tents. Basically, PVC stretched over lightweight steel frame. This design solution makes them efficient to install, reduces the need for any significant foundations and are, of course, reusable. We were challenged by the public around the use of PVC; but we considered it to be the right material for certain functions. We therefore challenged the PVC supply chain to have certain environmental performance criteria in place, including a take back and recycle scheme."[128]

Cultural Olympiad

[edit]
Tower Bridge was illuminated with the Olympic Rings in the week leading up to the opening ceremony.

The Olympic Charter, the set of rules and guidelines for the organisation of the Olympic Games and for governing the Olympic Movement, states that

LOCOG shall organise a programme of cultural events which must cover at least the entire period during which the Olympic Village is open.[129]

The Cultural Olympiad comprised many programmes, with more than 500 events spread over four years across the whole of the United Kingdom, and culminating in the London 2012 Festival.[130][131]

Opening ceremony

[edit]
Fireworks at the opening ceremony

Titled "The Isles of Wonder", the opening ceremony began at 21:00 British Summer Time (UTC+1) on 27 July in the Olympic Stadium.[132] Oscar-winning director Danny Boyle was artistic director and Rick Smith of Underworld was musical director.[133] The opening ceremony was immediately seen as a tremendous success, widely praised as a "masterpiece" and "a love letter to Britain".[134][23] The principal sections of the artistic display represented Britain's Industrial Revolution, National Health Service, literary heritage, popular music and culture, and were noted for their vibrant storytelling and use of music.

The Games were officially opened by Queen Elizabeth II, accompanied by Prince Philip, Duke of Edinburgh.[135] This was the second Olympic Games opened personally by the Queen, the first being in 1976 in Montreal, Canada. The ceremony featured a short comic film starring Daniel Craig as secret agent James Bond and the Queen as herself.[136] There was also a musical comedy item starring Rowan Atkinson as Mr. Bean playing along with the London Symphony Orchestra.[137] These were widely ascribed to Britain's sense of humour.[138]

Live musical performers included Frank Turner, Dame Evelyn Glennie, Mike Oldfield, Dizzee Rascal, Arctic Monkeys, and Sir Paul McCartney who performed "Hey Jude" as the closing act.[139][140] Broadcast live on BBC One, the ceremony attracted a peak viewing audience of over 27 million in the UK.[141]

Closing ceremony

[edit]

The closing ceremony was held on 12 August. It featured a flashback fiesta to British music with The Who closing the performance. The ceremony also included a handover of the Olympic flag by Boris Johnson, Mayor of London, to Eduardo Paes, Mayor of Rio de Janeiro, the host city of the 2016 Summer Olympics.[142] In his closing address, Jacques Rogge described the Games as "happy and glorious".[22]

The Games

[edit]

Participating National Olympic Committees

[edit]
Number of participating athletes by country
  300+
  100–299
  30–99
  10–29
  4–9
  1–3
Participating countries:
Green = Had previously participated; Grey = Participating for first time; Yellow circle is host city (London)

Around 10,500 athletes from 206 National Olympic Committees (NOCs) took part,[6] (85 countries acquired at least one medal: gold, silver or bronze)[143] surpassing the 1948 Summer Olympics in London and the 2002 Commonwealth Games in Manchester as the largest multi-sport event ever to be held in the United Kingdom.[144]

Three athletes from the Netherlands Antilles, which whose territory was dissolved in 2010 and lost its recognition during 123rd IOC session held during July 2011, and one athlete from South Sudan, which their NOC was recognised in 2015, participated as two independent athletes teams under the Olympic flag.[145]

Participating National Olympic Committees

Number of athletes by National Olympic Committee

[edit]

10,518 athletes from 204 NOCs

IOC Letter Code Country Athletes
GBR  Great Britain 530
USA  United States 530
RUS  Russia 429
AUS  Australia 405
GER  Germany 383
CHN  China 376
FRA  France 324
JPN  Japan 291
ITA  Italy 281
ESP  Spain 278
CAN  Canada 273
KOR  South Korea 250
BRA  Brazil 248
UKR  Ukraine 230
POL  Poland 210
NZL  New Zealand 178
NED  Netherlands 173
BLR  Belarus 160
HUN  Hungary 152
ARG  Argentina 137
CZE  Czech Republic 133
SWE  Sweden 133
RSA  South Africa 124
SRB  Serbia 116
DEN  Denmark 114
KAZ  Kazakhstan 113
TUR  Turkey 112
BEL  Belgium 111
CUB  Cuba 109
EGY  Egypt 109
CRO  Croatia 107
ROU  Romania 105
GRE  Greece 102
COL  Colombia 101
MEX  Mexico 99
SUI  Switzerland 98
TUN  Tunisia 83
IND  India 81
POR  Portugal 76
AUT  Austria 70
VEN  Venezuela 68
SLO  Slovenia 65
IRL  Ireland 64
BUL  Bulgaria 63
MAR  Morocco 63
LTU  Lithuania 62
NOR  Norway 61
FIN  Finland 56
UZB  Uzbekistan 53
AZE  Azerbaijan 52
IRI  Iran 52
PRK  North Korea 52
NGR  Nigeria 49
KEN  Kenya 47
SVK  Slovakia 47
JAM  Jamaica 45
LAT  Latvia 45
TPE  Chinese Taipei 44
HKG  Hong Kong 41
ALG  Algeria 38
ISR  Israel 37
THA  Thailand 37
ECU  Ecuador 36
CHI  Chile 35
GEO  Georgia 34
ANG  Angola 33
DOM  Dominican Republic 33
ETH  Ethiopia 33
MNE  Montenegro 33
CMR  Cameroon 32
EST  Estonia 32
SEN  Senegal 31
MAS  Malaysia 29
MGL  Mongolia 29
ISL  Iceland 27
URU  Uruguay 27
UAE  United Arab Emirates 26
HON  Honduras 25
PUR  Puerto Rico 25
TRI  Trinidad and Tobago 25
ARM  Armenia 24
SIN  Singapore 23
INA  Indonesia 22
BAH  Bahamas 21
GAB  Gabon 21
PAK  Pakistan 21
MDA  Moldova 20
GUA  Guatemala 19
KSA  Saudi Arabia 19
VIE  Vietnam 18
PER  Peru 16
TJK  Tajikistan 16
UGA  Uganda 15
KGZ  Kyrgyzstan 14
CYP  Cyprus 13
BRN  Bahrain 12
ERI  Eritrea 12
QAT  Qatar 12
CRC  Costa Rica 11
MRI  Mauritius 11
PHI  Philippines 11
ESA  El Salvador 10
KUW  Kuwait 10
LIB  Lebanon 10
SYR  Syria 10
TKM  Turkmenistan 10
ALB  Albania 9
FIJ  Fiji 9
CIV  Ivory Coast 9
JOR  Jordan 9
LUX  Luxembourg 9
NAM  Namibia 9
BER  Bermuda 8
COK  Cook Islands 8
GRN  Grenada 8
GUM  Guam 8
IRQ  Iraq 8
PAN  Panama 8
PNG  Papua New Guinea 8
PAR  Paraguay 8
SAM  Samoa 8
CGO  Republic of the Congo 7
GHA  Ghana 7
ISV  Virgin Islands 7
MAD  Madagascar 7
RWA  Rwanda 7
SRI  Sri Lanka 7
ZAM  Zambia 7
ZIM  Zimbabwe 7
AFG  Afghanistan 6
AND  Andorra 6
BAR  Barbados 6
BIH  Bosnia and Herzegovina 6
BDI  Burundi 6
CAM  Cambodia 6
CAF  Central African Republic 6
FSM  Federated States of Micronesia 6
GUY  Guyana 6
MLI  Mali 6
MON  Monaco 6
MOZ  Mozambique 6
MYA  Myanmar 6
NCA  Nicaragua 6
NIG  Niger 6
SEY  Seychelles 6
SUD  Sudan 6
TAN  Tanzania 6
TOG  Togo 6
BAN  Bangladesh 5
BEN  Benin 5
BOL  Bolivia 5
BUR  Burkina Faso 5
HAI  Haiti 5
MDV  Maldives 5
MLT  Malta 5
NEP  Nepal 5
PLE  Palestine 5
PLW  Palau 5
SUR  Suriname 5
VAN  Vanuatu 5
ANT  Antigua and Barbuda 4
ASA  American Samoa 4
ARU  Aruba 4
BOT  Botswana 4
CAY  Cayman Islands 4
COD  Democratic Republic of the Congo 4
DJI  Djibouti 4
GUI  Guinea 4
GBS  Guinea-Bissau 4
IOA  Independent Olympic Athletes 4
LES  Lesotho 4
LBA  Libya 4
MKD  Macedonia 4
MHL  Marshall Islands 4
SKN  Saint Kitts and Nevis 4
LCA  Saint Lucia 4
SMR  San Marino 4
SOL  Solomon Islands 4
YEM  Yemen 4
BIZ  Belize 3
BRU  Brunei 3
CPV  Cape Verde 3
COM  Comoros 3
KIR  Kiribati 3
LAO  Laos 3
LBR  Liberia 3
LIE  Liechtenstein 3
MAW  Malawi 3
OMA  Oman 3
VIN  Saint Vincent and the Grenadines 3
SWZ  Swaziland 3
TGA  Tonga 3
TUV  Tuvalu 3
BHU  Bhutan 2
IVB  British Virgin Islands 2
CHA  Chad 2
DMA  Dominica 2
GEQ  Equatorial Guinea 2
GAM  The Gambia 2
MTN  Mauritania 2
NRU  Nauru 2
STP  São Tomé and Príncipe 2
SLE  Sierra Leone 2
SOM  Somalia 2
TLS  Timor-Leste 2

National houses

[edit]

During the Games, some countries and continents had a "national house". These temporary meeting places for supporters, athletes and other followers were located throughout London.[147][148]

Sports

[edit]

The 2012 Summer Olympics featured 26 different sports encompassing 39 disciplines and 302 events. In the list below, the number of events in each discipline is noted in parentheses.

2012 Summer Olympics Sports Programme

Women's boxing was included in the programme for the first time, and 36 women competed in three weight classes. There was a special dispensation for the shooting events, which would otherwise have been illegal under UK gun law.[149][150] In tennis, mixed doubles returned to the Olympic programme for the first time since 1924.[151]

London's bid featured the same 28 sports that had been included in other recent Summer Olympics, but the IOC voted to drop baseball and softball from the 2012 Games just two days after London had been selected as the host city. There was an appeal, but the IOC voted to uphold the decision, and the two sports were scheduled to be discontinued after their last appearance at the 2008 Olympics.[152] The IOC then voted on whether or not to replace them; karate, squash, golf, roller sports and rugby sevens were considered. Karate and squash were the two final nominees, but neither received enough votes to reach the required two-thirds majority.[152]

Although formal demonstration sports were eliminated after the 1992 Summer Olympics,[153] special tournaments for non-Olympic sports can be run during the Games, such as the Wushu tournament at the 2008 Summer Olympics.[154] There were attempts to run Twenty20 cricket[154] and netball[155] tournaments alongside the 2012 Games, but neither campaign was successful.

Calendar

[edit]

The final official schedule was released on 15 February 2011.[156]

All times and dates use British Summer Time (UTC+1)
OC Opening ceremony Event competitions 1 Gold medal events CC Closing ceremony
July/August 2012 July August Events
25th
Wed
26th
Thu
27th
Fri
28th
Sat
29th
Sun
30th
Mon
31st
Tue
1st
Wed
2nd
Thu
3rd
Fri
4th
Sat
5th
Sun
6th
Mon
7th
Tue
8th
Wed
9th
Thu
10th
Fri
11th
Sat
12th
Sun
Ceremonies OC CC
Aquatics Diving 1 1 1 1 1 1 1 1 46
Marathon swimming 1 1
Swimming 4 4 4 4 4 4 4 4
Synchronized swimming 1 1
Water polo 1 1
Archery 1 1 1 1 4
Athletics 2 6 6 5 4 4 5 6 8 1 47
Badminton 1 2 2 5
Basketball 1 1 2
Boxing 3 5 5 13
Canoeing Slalom 1 1 2 16
Sprint 4 4 4
Cycling Road cycling 1 1 2 18
Track cycling 2 2 1 1 1 3
BMX 2
Mountain biking 1 1
Equestrian 2 1 1 1 1 6
Fencing 1 1 1 1 2 1 1 1 1 10
Field hockey 1 1 2
Football 1 1 2
Gymnastics Artistic 1 1 1 1 3 3 4 18
Rhythmic 1 1
Trampolining 1 1
Handball 1 1 2
Judo 2 2 2 2 2 2 2 14
Modern pentathlon 1 1 2
Rowing 3 3 4 4 14
Sailing 2 2 2 1 2 1 10
Shooting 2 2 1 1 1 1 2 2 1 2 15
Table tennis 1 1 1 1 4
Taekwondo 2 2 2 2 8
Tennis 2 3 5
Triathlon 1 1 2
Volleyball Beach volleyball 1 1 4
Indoor volleyball 1 1
Weightlifting 1 2 2 2 2 2 1 1 1 1 15
Wrestling 2 3 2 2 2 2 3 2 18
Daily medal events 12 14 12 15 20 18 22 25 23 18 21 16 22 17 32 15 302
Cumulative total 12 26 38 53 73 91 113 138 161 179 200 216 238 255 287 302
July/August 2012 25th
Wed
26th
Thu
27th
Fri
28th
Sat
29th
Sun
30th
Mon
31st
Tue
1st
Wed
2nd
Thu
3rd
Fri
4th
Sat
5th
Sun
6th
Mon
7th
Tue
8th
Wed
9th
Thu
10th
Fri
11th
Sat
12th
Sun
Total events
July August

Records

[edit]
Mo Farah (left) with Usain Bolt (right), demonstrating one another's famous gestures (the "Lightning Bolt" and "Mobot")

These Olympic Games resulted in 32 world records in eight sports. The largest number of records were set in swimming, at eight. China, Great Britain and the United States set the most records, with five each.

Medal table

[edit]

A total of 85 National Olympic Committees (NOCs) won medals, 54 of those countries winning at least one gold medal. Seven NOCs won their first ever Olympic medal: Bahrain (gold),[157] Botswana (silver),[158] Cyprus (silver),[159] Gabon (silver),[160] Grenada (gold),[161] Guatemala (silver),[162] and Montenegro (silver).[163] The United States finished at the top of the table, winning 48 gold medals and a total of 104 medals. China finished second with 38 gold medals and 91 medals overall, and hosts Great Britain came in third place, winning 29 gold medals and 65 medals overall in their best performance since London hosted its first Summer Olympics in 1908, pushing Russia—who won 18 gold medals and 64 medals in total, after doping redistributions (initially 24 gold and 82 total)—into fourth place.

Key

  ‡   Changes in medal standings (see subpage)

  *   Host nation (Great Britain)

2012 Summer Olympics medal table[164]
RankNOCGoldSilverBronzeTotal
1 United States482631105
2 China39312292
3 Great Britain*‡29181865
4 Russia18202664
5 South Korea139931
6 Germany11201344
7 France11111335
8 Australia8151235
9 Italy891128
10 Hungary84618
11–86Remaining NOCs110142192444
Totals (86 entries)303305353961

Podium sweeps

[edit]
Date Sport Event NOC Gold Silver Bronze
28 July Fencing Women's foil  Italy Elisa Di Francisca Arianna Errigo Valentina Vezzali
9 August Athletics Men's 200 metres  Jamaica Usain Bolt Yohan Blake Warren Weir
11 August Athletics Women's 20 kilometres walk[165]  China Qieyang Shenjie Liu Hong Lü Xiuzhi

Broadcasting

[edit]
Here East, the former London Olympics Media Centre. It now accommodates campuses for Staffordshire University, Loughborough University and University College London and is a location for start-up businesses.[166]

The host broadcaster was Olympic Broadcasting Services (OBS), an agency of the IOC. The OBS used its own cameras and crews subcontracted from other Olympic broadcasters to cover the events. The base video and audio were sold to other broadcasters, who added their own commentary and presentation.

The official recording format of the 2012 Summer Olympics used Panasonic's digital technologies. The official video was produced and distributed from the International Broadcast Centre in 1080/50i High-Definition (HD) format. Panasonic announced that DVCPRO HD would be the official recording format. OBS London used P2 HD shoulder-mount camcorders.[167]

The IOC wanted television coverage to reach as broad a worldwide audience as possible, and several national and regional broadcasters covered London 2012. In the UK, the BBC carried the Olympics and Channel 4 the Paralympics. The BBC aimed to broadcast all 5,000 hours of the Games.[168] BBC Parliament's Freeview channel was suspended, BBC Three's on-air time was extended so that it could show Olympic events in the daytime, and 24 additional BBC Olympics channels were available via cable, satellite and the internet in the UK.

The US television rights, owned by NBC, accounted for more than half the rights revenue for the IOC. Despite high viewership, many viewers were disappointed with NBC's coverage.[169] The operations of broadcasters granted rights to the Games were hosted in the dedicated International Broadcast Centre inside the security cordon of the Olympic Park. YouTube planned to stream the Games in 64 territories in Asia and Sub-Saharan Africa where there were no official broadcasters.[170]

In Sri Lanka a dispute occurred between Sri Lanka Rupavahini Corporation (SLRC) and MBC Networks (MTV/MBC) as to who was the official broadcaster of the Games. This problem was caused as Asia-Pacific Broadcasting Union (ABU) had offered the official broadcasting rights to both networks, as both of the networks were ABU members. So SLRC filed a case against MBC Networks for broadcasting rights at the Colombo Magistrate's Court. Considering the case, the court issued a special court order preventing MBC Networks' Olympic broadcast and stated that SLRC should be the sole broadcaster.[171] However, when the Games started, both networks broadcast most of the events simultaneously. Another dispute had previously occurred between Carlton Sports Network (CSN) and SLRC, but the Sports Minister, Mahindananda Aluthgamage, had stated that SLRC had the exclusive rights.[172]

Olympic Golden Rings Awards

[edit]

In November 2012, the IOC announced the winners of the Golden Ring Awards for the best broadcast coverage of the Games. Best Olympic Sports Production was awarded to the sailing, produced by Christopher Lincoln, Gary Milkis, and Ursula Romero. The production for the canoe/kayak slalom and the rowing/canoe sprint came second and third respectively. The award for Best On Air Promotion went to NBC with Foxtel and ZDF finishing second and third. NBC Olympics also won the Best Olympic Feature category, as Sky Italia came second and ZDF third. The Best Athlete Profile award went to TV Record's profile of Sarah Menezes, NBC came second with their profile of David Rudisha, and ESPN Latin America took third place with a profile of Miguel Correa and Ruben Rezola. The award for Best Olympic Programme went to NBC, host broadcasters the BBC took second place for Super Saturday (the middle Saturday of the Games), and third place was claimed by the Nine Network for their live coverage of Day 16 of the Games.[173]

Marketing

[edit]

"Survival" by Muse was announced as the official song of the Olympics,[174] to be played by international broadcasters reporting on the Games.[175] The track was noted to express a sense of conviction and determination to win.[176] In August 2009, the Royal Mail commissioned artists and illustrators to design 30 stamps, which were released in batches of 10 between 2009 and 2011.[177] The last ones were released on 22 July 2011.[178] Two £5 coins designed by Saiman Miah were made to commemorate the Olympics.[179] As with other Olympics since 1952, the Royal Mint struck a set of commemorative one-kilogram gold and silver coins.[180]

Motto

[edit]

The official motto for the 2012 Summer Olympics was "Inspire a generation". It was chosen to highlight the organisers' commitment to inspire the world, including younger generations, to get involved in sporting events through the Games' legacy.[181] A secondary motto of "Be part of it" was also used throughout marketing.[182]

Logo and graphics

[edit]

There were two London 2012 logos: one used for the bidding process, and the other used in the branding for the Games themselves. The bid logo, created by Kino Design, was a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012", making the shape of the River Thames in East London. The main logo, designed by Wolff Olins and published on 4 June 2007, is a representation of the number 2012, with the Olympic Rings embedded within the zero.[183]

The Paralympics logo (far left) and the different official colour combinations for the Wolff Olins main logo design

Public reaction to the main logo in a June 2007 BBC poll was negative; more than 80% of votes gave it the lowest possible rating.[184] Several newspapers ran their own logo competitions, displaying alternative submissions from their readers,[185] and several writers from news agencies criticised the logo.[185][186][187] It was suggested that the logo resembled the American cartoon characters Lisa Simpson and Bart Simpson performing fellatio.[188][189] In February 2011, Iran threatened to boycott the Olympics, complaining that the logo appeared to spell out the word "Zion". However, this boycott did not occur.[190]

Colours

[edit]

     The four main colours used in the branding of the Games were pink, blue, green and orange. These colours were chosen to showcase the spirit of the Games: energetic, spirited, youthful, and bright.

    The auxiliary colours used in the branding were dark purple, grey, and gold. These were mostly used in symbols and graphics to offset the brightness of the main colours.

Mascots

[edit]

The official mascots for the 2012 Summer Olympics and Paralympic Games were unveiled on 19 May 2010.[191] Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton.[191] They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held.[191] The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced.[192] Four stories have been created about the mascots: Out Of A Rainbow, Adventures On A Rainbow, Rainbow Rescue, and Rainbow to the Games.[193]

Creative Review magazine praised the mascots,[194] but elsewhere their design was greeted with some disdain. However, the mascots' creators claimed that young people found the duo appealing.[195]

Chariots of Fire

[edit]

The 1981 Best Picture Oscar–winning film Chariots of Fire, which tells the story of two British athletes in the 1924 Olympics, was a recurring theme in promotions for the 2012 Olympics.[196][better source needed] A digitally re-mastered version of Chariots of Fire was released on 13 July 2012 and screened in over 100 UK cinemas as part of the celebrations,[197] and a stage adaptation ran in London theatres from 9 May 2012 to 5 January 2013.[198] The film's theme tune was performed during the opening ceremony by the London Symphony Orchestra, conducted by Simon Rattle. The performance was accompanied by a comedic skit by Rowan Atkinson, which included the opening beach-running footage from the film.[199] A new orchestration of the film's theme tune was played during each medal presentation of the Games.[200]

Controversies

[edit]

During the lead-up to the Games, there were controversies over sponsorship,[201] the athletes' use of social media, and several political issues. After a complicated lottery process, thousands of people failed to secure seats for the events they wanted, but a large number of empty seats were observed early in the Games, even at some of the most popular events. There was speculation that this was due to a failure of corporate sponsors to make use of tickets they had received.[88]

During the Games, eight competitors in the badminton women's doubles were disqualified for "not using best efforts", when they tried to lose matches in the group stage to obtain more favourable fixtures in the knockout rounds.[202][203] A number of results in boxing, gymnastics and judo were overturned by officials after initial decisions were appealed against.[204][205][206]

Drug testing and doping violations

[edit]

It was announced before the Summer Games that half of all the competitors would be tested for drugs, with 150 scientists set to take 6,000 samples between the start of the Games and the end of the Paralympic Games.[207] Every competitor who won a medal was also tested. The Olympic laboratory tested up to 400 samples every day for more than 240 prohibited substances.[207]

Although there were less than 10 doping violations detected during the games, in the years following many samples were retested with improved laboratory procedures. This resulted in a large number of disqualifications and rescinded medals. As of mid 2024, 44 medals have been stripped due to doping violations with around 130 total disqualifications.[208] In particular, almost 50 were from Russian athletes. Testing for drugs was completed by GSK (GlaxoSmithKline).[209]

[edit]

See also

[edit]

Notes

[edit]

References

[edit]

Further reading

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The 2012 Summer Olympics, officially the Games of the XXX Olympiad and commonly known as London 2012, was a major international multi-sport event held from 27 July to 12 August 2012 in London, United Kingdom. The Games featured 10,568 athletes representing 204 National Olympic Committees competing in 302 events across 26 sports. London became the first city to host the modern Summer Olympics three times, having previously organized the events in 1908 and 1948. The United States dominated the medal table, securing 46 gold medals and 104 medals overall, ahead of China and the host nation Great Britain, which recorded its strongest Olympic performance in over a century with 65 medals. Standout individual achievements included American swimmer Michael Phelps earning four more gold medals in London, extending his lead as the most decorated Olympian in history at that point. The opening ceremony, directed by filmmaker Danny Boyle, showcased British history, literature, and culture through innovative staging, including a pre-recorded skit featuring Queen Elizabeth II and James Bond. While the event achieved high viewership and infrastructural legacies like the Olympic Park, it also faced logistical hurdles such as initial security staffing shortfalls addressed by military deployment and reports of underfilled venues due to ticket pricing and corporate allocations.

Bidding Process

Host City Selection

The host city for the 2012 Summer Olympics was selected during the 117th session of the (IOC) held in on 6 July 2005. The process involved voting among eligible IOC members, excluding those who were nationals of countries with candidate cities in each round. Five cities advanced to the final candidature phase after initial evaluation: (), (), (), (), and (). These cities were chosen by the IOC Executive Board on 18 May 2004 from an original list of nine applicant cities. Voting proceeded in multiple rounds, with the lowest-scoring city eliminated after each until two remained for the final ballot. In the first round, received 22 votes, narrowly ahead of with 21, while garnered 20, New York 19, and 15; Moscow was eliminated. The second round saw lead with 32 votes, followed by with 27 and with 25, eliminating New York with 16. After New York's elimination, the third round resulted in pulling ahead with 39 votes to 's 33, with receiving 31 and thus being eliminated.
RoundLondonParisMadridNew YorkMoscow
12221201915
227253216
3393331
45450
In the final fourth round, London secured the hosting rights with 54 votes to Paris's 50. London's bid, chaired by former Olympic athlete Sebastian Coe and supported by then-Mayor Ken Livingstone, emphasized urban regeneration in East London and legacy infrastructure, overcoming expectations that Paris held the advantage due to its prior IOC evaluation scores. The selection marked London's third time hosting the Summer Olympics, following 1908 and 1948.

Competing Bids and Evaluation

The (IOC) received applications from nine cities to host the 2012 Summer Olympics by the deadline of 15 July 2003: (), (), (), (), (), (), (), (), and Rio de Janeiro (Brazil). withdrew its application shortly after submission due to financial constraints. The IOC's Candidature Acceptance reviewed the remaining eight bids based on criteria including government guarantees, public support, venue feasibility, and legacy planning, ultimately advancing five to official candidate status on 13 November 2003: , , , , and . The IOC Evaluation Commission, chaired by Hein Verbruggen, conducted on-site visits to assess each candidate's technical capabilities from February to March 2005: Madrid (3–6 February), London (16–19 February), New York City (21–24 February), Paris (9–12 March), and Moscow (23–26 March). These evaluations focused on government and public support, legal aspects, sports venues, Olympic village, doping controls, medical services, transport, accommodation, security, environmental protection, and legacy impacts, without assigning numerical scores or rankings to avoid influencing the vote. The commission's report, released on 6 June 2005, described Paris as having the strongest overall proposal, citing unanimous national government backing, extensive existing infrastructure (including 80% of venues already built or planned), efficient transport networks, and robust legacy commitments for Seine-Saint-Denis regeneration. London's bid was commended for its athlete-centered facilities, innovative 4,000-bed Olympic village in Stratford with post-Games affordable housing, and emphasis on East London economic revitalization through brownfield redevelopment, though transport upgrades were flagged as ambitious. Madrid highlighted a compact venue cluster minimizing new construction, strong public support (over 90% in polls), and integration with ongoing urban projects, but noted potential overload on Madrid-Barajas Airport. New York City demonstrated solid private-sector financing and global brand appeal, yet encountered venue risks after the state rejected funding for a proposed West Side Stadium, shifting reliance on temporary structures. Moscow showed high-level government guarantees and low projected costs, but the report raised concerns over air pollution, security in a post-Chechen conflict context, and past doping scandals in Russian sports. On 6 July 2005, at the 117th IOC Session in , each candidate city delivered a 45-minute presentation to IOC members, followed by a secret ballot vote conducted in multiple rounds to eliminate the lowest vote-getters until a majority was achieved. In the first round, received 22 votes, 21, 20, 19, and 15; was eliminated. In the second round, received 32 votes, 27, 25, and 16; was eliminated. The third round, involving , , and , resulted in 39, 33, and 31; was eliminated. In the final fourth round head-to-head between and , secured 54 votes to 's 50, winning the right to host despite pre-vote evaluations favoring , reflecting IOC members' independent assessment of factors like long-term legacy and hosting history— becoming the first city to host three Summer Olympics.

Preparations and Development

Venues and Infrastructure

The venues for the 2012 Summer Olympics consisted primarily of newly constructed facilities in the 560-acre Olympic Park in Stratford, East London, alongside existing and temporary structures across the city and United Kingdom. Approximately 80 percent of venues were pre-existing or temporary, minimizing capital expenditure while leveraging iconic locations such as Wembley Stadium for football and Lord's Cricket Ground for archery. The Olympic Park hosted nine new permanent sporting venues, the athletes' village, and ancillary infrastructure on a former industrial brownfield site regenerated through public investment. Principal new venues in the Olympic Park included the , with a capacity of 80,000 for athletics events and opening/closing ceremonies; the London Aquatics Centre, accommodating 17,500 spectators for swimming and diving; the for (capacity 7,000); and the Velopark for . Temporary structures like the (12,000 capacity) supported multiple sports, while the Lee Valley White Water Centre outside the park hosted . Events outside London utilized facilities such as Eton Dorney for , Weymouth for , and various stadiums for football matches in cities including and . Infrastructure developments focused on transport enhancements to handle peak demands exceeding four million passenger journeys daily, with investing £6.5 billion overall. Key upgrades encompassed a 50 percent capacity increase on the via extensions to Stratford International and , refurbishments to , and improvements to Central and Jubilee Underground lines. Additional works included ten new railway lines, 30 bridges for pedestrian and cyclist access, £40 million in Underground communications, and £10 million for pedestrian and cycling routes within the park. These measures ensured connectivity between venues and , with post-Games legacies including sustained public transport capacity and the repurposing of the athletes' village into 2,800 residential units.

Transportation and Logistics

Transport for London invested £6.5 billion in upgrades to the city's transport infrastructure ahead of the 2012 Games, focusing on increasing capacity and reliability across rail, bus, and other modes to handle an estimated 10.8 million spectator journeys. These enhancements included a 10% increase in Underground services, new trains, and refurbishments at key stations such as Stratford and King's Cross St Pancras to manage peak-hour surges. The strategy emphasized public transport, with organizers targeting 100% spectator travel by rail, bus, or other sustainable modes, supplemented by walking and cycling options near venues. High-speed rail services, branded as Olympic Javelin trains (Class 395), operated on the line, connecting St Pancras International to Stratford's Olympic Park in approximately seven minutes at speeds up to 140 mph, commencing on July 28, 2012. A novel addition was the Emirates Air Line cable car, opened on June 28, 2012, spanning the River Thames between the ExCeL exhibition centre and , providing aerial transport for up to 2,500 passengers per hour with views over . Logistics for athletes and officials featured dedicated Games lanes on roads and priority rail access, coordinated via a central transport command centre monitoring real-time data to preempt disruptions. Road mitigated congestion through restrictions, parking controls, and incentives for alternative travel, resulting in a 15-30% decline in vehicle volumes on key routes during peak periods, contrary to pre-Games fears of . Overall, the system facilitated over 100 million trips from July 27 to September 9, 2012, with minimal delays despite a 50% ridership surge on some lines, attributed to high compliance with travel planning apps and signage. Legacy improvements encompassed ten new railway lines and 30 bridges, enhancing long-term connectivity in .

Financing and Budget Management

The initial bid for the 2012 Summer Olympics estimated a gross cost of approximately £4 billion, to be financed by £3.4 billion in public funds and £738 million from contributions. This figure reflected optimistic assumptions about timelines, material costs, and revenue generation, common in Olympic bidding processes where historical data shows average overruns exceeding 150 percent due to underestimation of risks such as and changes. By 2007, following detailed planning and revealed uncertainties in venue designs and , the government revised the Public Sector Funding Package (PSFP)—covering capital costs for venues, , and related programmes—to over £9 billion, incorporating a £6 billion increase in public funding while reducing expected private contributions to £165 million; this adjustment included £2.7 billion in contingencies to address potential pressures from and scope changes. The PSFP, totaling £9.298 billion, was primarily drawn from public sources: £6.248 billion (67 percent) from central government via the Department for Culture, Media and Sport, £2.175 billion (23 percent) redirected from National Lottery proceeds originally allocated to good causes, and £875 million (10 percent) from the and associated development agencies. Operational costs, managed separately by the London Organising Committee of the Olympic Games (LOCOG), were funded through commercial revenues including International Olympic Committee contributions, ticket sales exceeding £500 million, and sponsorships generating over £900 million, insulating the PSFP from event-specific shortfalls. The Olympic Delivery Authority (ODA), established under the London Olympic Games and Paralympic Games Act 2006, oversaw PSFP expenditure with quarterly transparency reports to Parliament, emphasizing risk registers, value-for-money audits, and fixed-price contracts to mitigate overruns seen in prior Games like 2004. Budget management incorporated substantial contingencies—initially 12 percent of programme costs, later bolstered—and proactive adjustments, such as early design freezes and strategies that contained non- venue costs within allocations despite global price spikes. A notable arose in venue security, where costs escalated from £29 million to £543 million due to revised requirements for over 20,000 personnel following private contractor shortfalls, drawing from contingencies without derailing the overall package.
Funding SourceAmount (£ million)Percentage of PSFP
6,24867%
National Lottery2,17523%
/Development Agencies87510%
Total9,298100%
Final expenditure totaled £8.921 billion against the £9.298 billion PSFP, yielding a £377 million underspend returned to the , with the ODA delivering its £8.099 billion allocation at £6.714 billion through efficiencies in construction and legacy planning; this outcome contrasted with bidding-stage but validated revised budgeting and oversight by the Government Olympic Executive and National Audit Office scrutiny.

Security Arrangements

The security operation for the 2012 Summer Olympics and Paralympics in London was led by the Metropolitan Police Service, in coordination with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), the Ministry of Defence, and private contractors, encompassing counter-terrorism, venue protection, and cyber defenses against threats heightened by the 2005 London bombings and global jihadist risks. The initial public budget allocation for policing and security was £475 million, covering personnel, equipment, and intelligence, though total costs escalated to approximately £553 million due to expanded military involvement and contractor shortfalls. This included £282 million specifically for physical measures such as perimeter fencing, CCTV surveillance, search equipment, and screening at venues accommodating over 10.5 million spectators. Private security firm was contracted in 2010 for £284 million to supply up to 10,400 guards for venue perimeter and , but by July 2012, the company admitted it could deliver only about 6,800 trained personnel, citing recruitment, vetting, and training failures that left thousands of positions unfilled despite earlier assurances to LOCOG. This shortfall, described by chief executive Nick Buckles as a "humiliating shambles," prompted the rapid redeployment of 3,500 additional British military personnel—beyond the planned 13,500 total troops—to cover gaps, alongside reallocating 2,000 police officers from routine duties. The episode exposed vulnerabilities in outsourcing critical security to profit-driven firms lacking sufficient oversight, leading to a post-Games settlement where forfeited £86 million in fees and covered extra military costs. Military contributions formed the operation's backbone, with 13,500 personnel from the , , and deployed from July 2 to September 15, 2012, including 2,100 reservists, performing tasks like bag searches, ticket checks, and explosive ordnance disposal. Air defenses featured ground-based systems such as and missiles positioned at six urban sites, including residential blocks in Greenwich and Leytonstone, marking the first such rooftop deployments in London since ; RAF Typhoon jets patrolled from , supported by helicopters equipped with snipers and radar surveillance. Maritime security involved vessels on the River Thames, while , bolstered by and , monitored over 100 potential threats, resulting in arrests but no disruptions during the Games. Cyber protections integrated into mitigated digital risks, with no breaches reported. Overall, the multi-agency effort—totaling over 40,000 personnel at peak—prevented any terrorist attacks or major breaches across 26 competition days, though critics noted the militarized scale evoked comparisons to a "lockdown" and strained local resources without proportional threat realization. Post-event reviews by the National Audit Office affirmed effective threat neutralization but highlighted G4S's lapses as a key lesson in contractor accountability.

Environmental and Sustainability Measures

The London 2012 Olympic and implemented a comprehensive strategy, guided by the "Staging a Sustainable London 2012" plan, which emphasized zero carbon emissions, to landfill, and enhancement across the event lifecycle. This approach marked the first to quantify its from bid to legacy phases, establishing a reference footprint of approximately 3.4 million tonnes of CO2 equivalent before mitigation measures. The strategy aligned with the One Planet Living framework, endorsed by WWF, integrating principles of and ecological restoration. Waste management initiatives achieved a zero waste to landfill commitment, with over 98 percent of the 2.5 million tonnes of construction waste reused, recycled, or recovered. During the Games period, organizers targeted diverting 70 percent of operational waste through recycling, reuse, or composting, with the remainder processed via mechanical biological treatment rather than disposal. These efforts were overseen by the independent Commission for a Sustainable London 2012, which verified compliance and influenced the development of ISO 20121, an international standard for sustainable event management. Carbon reduction measures yielded a 28 percent decrease in total emissions compared to pre-Games forecasts, driven by in venues and of sources. Games-time operations realized approximately 20 percent savings in energy-related emissions through low-carbon technologies, such as LED lighting and combined heat and power systems in the Olympic Park. However, spectator travel, accounting for a significant portion of the , proved challenging to mitigate directly, as international arrivals relied heavily on with limited low-emission alternatives available. Water conservation efforts reduced usage by 40 percent in legacy facilities through and greywater recycling systems, particularly in the Olympic Park villages. initiatives transformed a 2.5 square kilometer brownfield site into a habitat supporting over 300 plant species and areas, achieving a net gain in ecological value as measured by pre- and post-construction surveys. Venue construction adhered to high environmental standards, with the Aquatic Centre and other structures certified under for minimized resource use and adaptability for post-Games reuse. Transportation sustainability promoted public transit, , and low-emission fleet vehicles, reducing reliance on private cars during peak periods.

Volunteer and Cultural Programs

The volunteer program for the London 2012 Olympics, known as Games Makers, recruited approximately 70,000 individuals to fill roles such as event support, spectator guidance, and logistical assistance across Olympic and Paralympic venues. Applications opened to the UK public on September 16, 2010, attracting over 240,000 submissions, from which candidates were shortlisted for interviews beginning in February 2011. Volunteers were required to commit to a minimum of ten days of service during either the Olympic Games (July 27 to August 12) or Paralympic Games (August 29 to September 9), with training provided to ensure operational readiness. An additional initiative targeted 2,000 young volunteers aged 16 to 18, organized into teams for venue support, with applications encouraged through schools and coaches. The cultural component, designated as the London 2012 Cultural Olympiad, comprised a four-year nationwide program of arts, music, theater, and festivals, culminating in over 400 events to engage communities and visitors. It represented the largest cultural program in the history of the modern Olympic Movement, spanning from 2008 to 2012 with funding from public and private sources. The centerpiece was the London 2012 Festival, a 12-week series from June 21 to September 9, 2012, featuring international artists and distributing seven million tickets for performances, exhibitions, and installations across the . Notable elements included collaborative music projects like Choral Counting, involving mass choirs, and site-specific events such as aMAZEme, a participatory at the .

Marketing and Branding

Logo, Motto, Mascots, and Graphics

The logo for the 2012 Summer Olympics consisted of four abstract jagged shapes arranged in a quadrant formation to spell out "2012", with the word "London" integrated into the second digit and the Olympic rings positioned within the zero. Designed by the agency Wolff Olins, it was unveiled on 5 June 2007 at a cost of £400,000 and intended to convey energy, youthfulness, and the dynamic spirit of London as a modern city. The design provoked widespread public criticism upon release, including a petition signed by over 48,000 people calling for its redesign due to perceptions of ugliness and poor aesthetics, though organizers defended it as bold and memorable. Additional controversies arose from interpretations resembling explicit imagery or political symbols, such as claims by Iranian officials that it encoded "Zion", but these were dismissed by the organizers as unfounded. The official motto, "Inspire a Generation", was announced by London 2012 chairman Sebastian Coe on 18 April 2012 during a 100-day countdown event at Kew Gardens. It emphasized the Games' legacy goal of motivating young people through sport and cultural engagement, aligning with Britain's bidding commitments to broaden participation in physical activity. The mascots were Wenlock, representing the Olympics, and Mandeville, for the Paralympics, both unveiled on 19 May 2010 by creative agency Iris. These one-eyed, cyclops-like figures were conceptualized as drops of steel from the final girder of the Olympic Stadium, with bodies made of polished steel to reflect encountered people and places; Wenlock featured multiple light bulbs symbolizing ideas, while Mandeville's design highlighted Paralympic themes. Public reception was largely negative, with many describing the characters as unsettling or poorly executed, though they were promoted through animations and merchandise to engage children. Graphics and overall branding extended the logo's angular motif into a unified "Look of the Games" developed by FutureBrand, incorporating vibrant patterns and modular elements for venues, signage, and media to evoke movement and inclusivity. The official poster, designed by artist and titled "LOndOn 2012", overlaid Olympic-colored circles to symbolize unity and the host city's landmarks. This visual identity, while polarizing, achieved high recognition and supported extensive marketing across digital and print media.

Torch Relay

The Olympic flame for the 2012 Summer Olympics was lit in , on 10 May 2012, during a traditional at the ancient site. It then embarked on an eight-day journey across , including stops on and other islands, before being handed over to British officials in on 17 May. The portion of the relay commenced on 19 May 2012 at in , marking the start of a 70-day, 8,000-mile (12,875 km) route that traversed all four nations of the —England, Scotland, , and —as well as numerous islands and overseas territories. The path was designed to engage local communities, passing through over 1,000 cities, towns, and villages, with daily segments averaging 115 torchbearers who carried the flame for 200-300 meters each. In total, approximately 8,000 individuals served as torchbearers, selected through public nominations emphasizing ordinary citizens, community leaders, and those exemplifying Olympic values such as inspiration and perseverance. The relay featured distinctive elements, including the torch—a perforated gold-colored design weighing 800 grams and standing 80 cm tall, fueled by propane—and nightly celebrations where the flame was safeguarded in a secure lantern. Sponsors such as Coca-Cola, Lloyds TSB, and Samsung supported the event, which drew millions of spectators along the route despite occasional security concerns and minor protests in urban areas. The journey concluded on 27 July 2012, when the final torchbearer entered the Olympic Stadium in London to ignite the cauldron during the opening ceremony.

Ceremonies

Opening Ceremony

The opening ceremony of the 2012 Summer Olympics, titled Isles of Wonder, took place on 27 July 2012 at the in , commencing at 21:00 BST and lasting nearly four hours. Directed by filmmaker , the event featured approximately 10,500 performers, including athletes, volunteers, and professionals, and drew an attendance of 80,000 spectators in the stadium. The production cost £27 million, part of an £80 million budget allocated for the four ceremonies. The artistic programme, emphasizing Britain's historical and cultural evolution, opened with a pastoral scene depicting the British countryside, complete with live animals such as cows, sheep, and horses, evoking William Blake's "." This transitioned into a representation of the , marked by the erection of smokestacks, forging scenes, and the arrival of the atop a globe, symbolizing imperial expansion and technological advancement. Subsequent segments highlighted the (NHS) through a tribute involving nurses, doctors, and children in hospital beds, juxtaposed with fictional villains from like the and , before Mary Poppins characters descended to "defend" the scene. A pre-recorded sequence featured Queen Elizabeth II appearing to skydive into the stadium with (Daniel Craig), followed by live elements including Rowan Atkinson as interrupting a rehearsal and performances by British musicians such as . The parade of nations involved over 10,500 athletes entering the stadium, grouped by , with Greece leading and host concluding, each delegation accompanied by its flag bearer. IOC President declared the Games open, after which the was relayed among seven young athletes—chosen for their promise in British sport—who ignited the cauldron designed by . The ceremony attracted an estimated global television audience of 900 million viewers, though some analyses suggested a lower figure around 700 million, reflecting strong interest despite competing with the Beijing 2008 event's scale. It received widespread acclaim for its creativity and authenticity in portraying British identity, though minor technical issues, such as a BBC broadcast glitch, and debates over the NHS segment's prominence as a public institution tribute were noted.

Closing Ceremony

The closing ceremony of the 2012 Summer Olympics occurred on 12 August 2012 at the in , beginning at 21:00 BST and lasting nearly four hours. Directed by Kim Gavin, the event emphasized a " of British Music," featuring performances by numerous British artists and groups to celebrate the host nation's cultural contributions. Approximately spectators and athletes attended in the stadium, with an estimated 26 million viewers in the . The ceremony commenced with protocol elements, including the parade of athletes entering under a "Rush Hour" theme simulating London traffic, followed by the lowering of the Olympic flag and a performance of "God Save the Queen." International Olympic Committee President then delivered a speech praising the Games as "happy and glorious," officially declaring them closed and transferring authority to the next host. Medals for the men's marathon were presented to winners of (gold, though he did not attend), of (silver), and of (bronze). The artistic program highlighted British music across decades, starting with Ray Davies performing "Waterloo Sunset" and transitioning to segments like a street party reenactment with acts including the Pet Shop Boys ("West End Girls") and a Spice Girls reunion on London taxis performing "Spice Up Your Life." Other notable performances featured Brian May and Roger Taylor of Queen with Jessie J on "We Will Rock You," Emeli Sandé singing "Read All About It," Muse with "Survival," and a finale with The Who ("Baba O'Riley" and "Lover's Rock"). A handover segment to Rio de Janeiro for the 2016 Games included London Mayor receiving the Olympic flag from athlete Sarah Stevenson, who passed it to Rio Mayor , accompanied by Brazilian dancers and a performance. The ceremony concluded with the extinguishing of the by a steel worker using a piston, over the , and athletes waving flags in celebration.

Participants and Sports

National Olympic Committees and Athlete Participation

All 204 (NOCs) participated in the 2012 Summer Olympics, establishing a record for the greatest number of NOCs in a single edition of the Games. A total of 10,568 athletes competed across 302 events in 28 sports, reflecting broad international engagement. Female athletes constituted 44% of the total participants, with women competing in every sport for the first time in Olympic history; this milestone was achieved through the inclusion of female competitors from previously all-male delegations, including those from , , and . The host nation, , assembled the largest delegation with 542 athletes spanning all 26 sports contested. The fielded the second-largest contingent of 530 athletes, followed by in third place. Olympic Solidarity supported 657 athletes from developing nations and smaller NOCs, 72 of whom secured , demonstrating the initiative's effectiveness in enhancing global access to elite competition. In total, athletes from 85 NOCs won at least one , underscoring the competitive spread beyond traditional powerhouses.

Sports Program and Event Schedule

The 2012 Summer Olympics featured a sports programme comprising 26 sports across 39 disciplines and a total of 302 events, contested for by approximately 10,500 athletes representing 204 National Olympic Committees. This structure maintained continuity with prior Games, with treated as a single sport incorporating multiple sub-disciplines including , diving, , and . No new sports were introduced, though disciplines such as and debuted at the Olympic level, expanding participation opportunities while adhering to the International Olympic Committee's criteria for universality and gender balance. The sports contested were: , , , , , , , , , (BMX , , road, and track), equestrian (, , and ), , , football, (artistic, rhythmic, and ), , , , , , shooting, , , , , (indoor and beach variants counted separately), , and wrestling (Greco-Roman and freestyle). and dominated the programme, accounting for 47 and approximately 37 events respectively, together representing over 27% of the total medal opportunities. Competition scheduling began with preliminary matches in football on 25 July 2012, prior to the formal , to accommodate the sport's group-stage format across multiple venues including and locations outside such as and . The core programme activated following the on 27 July, with events distributed across 17 days until the final competitions on 12 August, coinciding with the closing ceremony. Early days emphasized combat sports like (starting 28 July) and (27 July), while aquatic and track events peaked mid-Games; for example, ran from 28 July to 4 August, and athletics from 3 to 12 August, allowing for progressive elimination rounds and finals to maximize venue efficiency and spectator attendance. Overlapping schedules across 34 venues ensured daily medal awards, with the final day featuring marathons, finals, and .

Records and Statistical Highlights

A total of 10,568 athletes, comprising 5,892 men and 4,676 women, participated from 204 National Olympic Committees across 302 events in 28 sports. This marked the third Games featuring near gender parity in athlete participation, following Beijing 2008 and preceding Rio 2016. Competitors established 38 world records and 99 Olympic records, with accounting for the highest number of world records due to advancements in and pool technology despite prior restrictions. Notable world records included David Rudisha's men's time of 1:40.91 in on August 9, the first such mark in the event at an Olympics since 1968. Jamaica's men's team set 36.84 seconds on August 11, surpassing their own prior mark. The United States women's achieved 33.82 seconds on August 10. In , recorded 55.98 seconds in the women's 100 metres butterfly on July 28, the first sub-56-second performance. Olympic records were more numerous, including Usain Bolt's 9.63 seconds in the men's on August 5, retaining his title while equaling the fastest legal time ever at that point. secured his 22nd career , surpassing Larisa Latynina's record of 18 to become the most decorated Olympian in history, with four golds and two silvers in . Great Britain achieved its highest medal haul since 1908, placing third overall, driven by home advantage and targeted investments in sports like and athletics.

Competition Results

Medal Table

The medal standings for the 2012 Summer Olympics, updated by the to account for doping violations, re-analyses of samples, and subsequent re-allocations, ranked nations by gold s earned, followed by silver and then bronze in case of ties. The topped the table with 48 gold medals, ahead of with 39. , the host nation, placed third with 29 gold medals, its best performance in over a century. dropped significantly due to multiple disqualifications in , , and other sports. A total of 85 National Olympic Committees received at least one across 302 events.
RankNationGoldSilverBronzeTotal
1482631105
239312292
329171965
418202664
5139931
611201445
711111234
88151235
9891128
107141738
The full updated table includes minor adjustments to silver and bronze counts for several nations due to re-allocations, with no changes to the top rankings.

Notable Performances and Podium Sweeps

of defended his Olympic titles in the 100 meters and 200 meters sprints, setting an Olympic record of 9.63 seconds in the 100 meters final on August 5 and winning the 200 meters in 19.32 seconds on August 9, while also anchoring the Jamaican 4x100 meters relay to gold, achieving the first triple sprint defense in Olympic history. of the secured four gold medals and two silvers across six events, including the 200 meters individual medley, elevating his career total to 18 golds and establishing him as the most decorated Olympian at that time with 22 medals overall. Mo Farah of Great Britain claimed double gold in the 5,000 meters and 10,000 meters track events on August 4 and August 10, respectively, marking the first such distance double by a British athlete at a home Olympics. won the women's for Great Britain on August 4 with 6,775 points, overcoming a shortfall through strong performances in subsequent events. In cycling, earned two golds for Great Britain in the and team sprint on August 2 and August 3, contributing to the host nation's record haul in the . The Games saw 44 world records and numerous Olympic records broken, particularly in swimming with feats like Dana Vollmer's 55.98 seconds in the women's 100 meters butterfly on July 29. The women's 4x100 meters freestyle set a of 3:33.48 on July 28. Jamaica achieved a rare podium sweep in the men's 200 meters on August 9, with Bolt, , and taking gold, silver, and bronze in times of 19.32, 19.44, and 19.84 seconds, respectively, all from the same training club. dominated badminton by winning all five event golds, the first such clean sweep in the sport's Olympic history, including Lin Dan's victory in men's singles on August 5. swept the synchronized swimming golds in both the duet on August 10 and team events, securing their fourth consecutive team title with a score of 197.03 points in the team final.

Broadcasting and Media

Global Coverage and Rights Holders

The (IOC) holds exclusive global media rights to the , sublicensing them territorially to rights-holding broadcasters (RHBs) for television, radio, , and mobile coverage. For the 2012 Summer Olympics in , these rights were distributed to RHBs in over 200 territories worldwide, enabling comprehensive global transmission through a combination of , pay-TV, and digital platforms. The Olympic Broadcasting Services (OBS), a of the IOC, produced the international host feed—a unified signal with multi-camera coverage, graphics, and commentary inserts—that RHBs adapted for local audiences, marking a milestone in standardized Olympic production. This generated substantial revenue for the IOC, reported at approximately £2.7 billion from TV rights sales for London 2012, funding about half of the organization's operations and contributions to the Games. Rights allocations often followed regional collective bargaining, prioritizing public service broadcasters in many areas while allowing commercial entities in high-value markets. In Europe (excluding Italy), the secured comprehensive rights, with the serving as the host nation broadcaster in the , delivering up to 5,000 hours across 27 channels including interactive red-button services. In the United States, held exclusive rights after paying a record fee, outbidding competitors like and by nearly $1 billion for the 2012-2020 cycle. Other major holders included China's CCTV for the People's Republic (with restrictions in Macao), Japan's Consortium, Australia's , and Brazil's Record TV. In the Arab states, the Arab States Broadcasting Union managed coverage.
Selected Territory/RegionRights-Holding Broadcaster(s)Coverage Notes
United StatesAll rights, including TV, digital, and radio
CanadaCanada's Olympic Broadcast Media ConsortiumAll rights
BrazilRádio e Televisão Record S/AAll rights
Europe (excl. Italy)All rights except certain satellite in Italy
ItalyAll rights
People's Republic of ChinaAll rights, language-specific
JapanJapan ConsortiumAll rights
AustraliaAll rights
In territories lacking commercial RHBs, particularly 64 countries in Asia and sub-Saharan Africa, the IOC supplemented coverage with free live streaming and on-demand content via its YouTube channel, totaling over 2,200 hours of event footage including all medal sessions. This initiative ensured broader accessibility in developing regions, though it excluded major markets like the US and Europe to protect territorial exclusivity. Overall, RHBs collectively produced more than 100,000 hours of coverage, surpassing Beijing 2008's 61,000 hours and setting a record for Olympic broadcasting scale.

Viewership Metrics and Recognition

The London 2012 Summer Olympics achieved a projected unique global television audience of 3.6 billion individuals who viewed at least one minute of coverage, equivalent to 76% of the world's potential audience of 4.8 billion people across more than 200 countries and territories. Total cumulative viewing hours worldwide reached 27.9 billion, surpassing the 22.1 billion hours recorded for the 2008 Games. The opening ceremony alone drew an estimated 900 million viewers globally. In the , BBC coverage reached 90% of the population, with 51.9 million people tuning in at least once across its platforms. The opening ceremony on averaged 23.0 million viewers and peaked at 26.9 million, while the closing ceremony averaged 24.5 million with a peak of 26.3 million, capturing an 82% audience share. These figures established BBC records for peak audiences during athletic events, such as 17.1 million for Mo Farah's 10,000-meter run. United States broadcast rights holder NBCUniversal reported a cumulative audience of 217 million viewers across its networks over the 17-day event, setting a record as the most-watched television event in U.S. history at the time. This equated to approximately 70% of the American population watching some coverage, with primetime averages exceeding 30 million viewers on multiple nights, including 31.3 million for the tenth night of competition. These metrics underscored the Games' recognition as a milestone, with the highlighting unprecedented global reach through 197.9 million hours of produced coverage distributed to over 150 rights-holding broadcasters. In key markets, the viewership volumes reflected heightened public engagement driven by prominent national performances and accessible multi-platform delivery, though exact unique global figures remain projections based on broadcaster-submitted data.

Controversies

Organizational and Logistical Shortcomings

The ticketing process for the 2012 Summer Olympics encountered significant operational failures, including a staff error that erroneously placed approximately 10,000 non-existent tickets on sale, leading to cancellations and public frustration. Website crashes and misallocated tickets further compounded the issues, with organizers struggling to resolve discrepancies during the Games, resulting in some attendees being denied entry despite valid purchases. These ticketing shortcomings contributed to widespread empty seats in venues during the early competition days, with an estimated 60,000 unoccupied seats per day observed across events, including high-profile ones like at the Aquatics Centre. The London Organising Committee of the Olympic Games (LOCOG) attributed this partly to their "fans in front" policy, which prioritized public ticket sales but was undermined by no-shows from Olympic officials, national Olympic committees, sponsors, and athlete families holding reserved blocks. In response, LOCOG resorted to filling seats with off-duty , teachers, and schoolchildren to mitigate visual embarrassments, though critics noted this as a reactive measure highlighting inadequate and allocation planning. Logistical strains on London's transport network exacerbated access issues, as the influx of millions of additional visitors overwhelmed public systems, causing delays and congestion despite pre-Games upgrades like the extensions. Road restrictions and heightened event-day volumes led to prolonged times for athletes, staff, and spectators, with some reports indicating the struggled to peak loads, particularly around peripheral . While overall contingency plans prevented total breakdowns, these pressures revealed gaps in scalable capacity modeling for a citywide event of this magnitude.

Security and Incident Management

The security operation for the 2012 Summer Olympics represented the largest peacetime mobilization in British history, encompassing over 23,000 security personnel across venues, including police, , and private contractors under the oversight of the and the London Organising Committee of the Olympic and (LOCOG). The total security expenditure surpassed £1 billion, with £553 million dedicated to in-venue staffing and operations, funded primarily from public resources to address risks from , cyber threats, and public disorder. Counter-terrorism planning emphasized aerial and maritime defenses, featuring ground-based systems at six locations—including controversial placements on residential rooftops—alongside RAF Typhoon fighter jets, helicopters, and an 11-mile exclusion zone enforced by an electric fence and patrol vessels. These measures responded to heightened threats following the 2005 London bombings, with assessments identifying Islamist extremism as the primary concern, prompting preemptive arrests and enhanced intelligence sharing among agencies. A major logistical disruption occurred when primary contractor , tasked with supplying 10,400 guards, admitted in July 2012 to a severe shortfall due to and failures, providing only about half the required staff despite a £284 million . This prompted the rapid deployment of 3,500 additional —bringing total troop involvement to around 13,500 at peak—supplemented by police overtime and further reinforcements of 1,200 soldiers announced on July 24. 's chief executive Buckles labeled the episode a "humiliating " during parliamentary testimony, attributing it to overambitious bidding and inadequate oversight, which fueled criticism of public safety to private firms. Home Secretary maintained that contingency planning ensured no compromise to venue security, as military units seamlessly integrated with existing protocols, including sniffer dogs, armored vehicles, and biometric access controls. Threat management proved proactive, with counter-terrorism police executing operations such as the July 5 arrests of six residents (aged 18-30) on suspicion of plotting explosives-based attacks, followed by a seventh days later involving weapons seized from a ; authorities clarified the Olympics were not the explicit target but heightened vigilance applied. Pre-Games incidents included the March 2011 of a female guard near the Olympic site for suspected explosives possession. During the event from July 27 to August 12, over 100 arrests occurred around venues, predominantly for minor infractions like drunkenness, theft, and public order violations rather than or breaches, with no successful attacks or perimeter failures reported. Resident opposition to deployments—citing fears of attracting strikes—reached the , which upheld the plans on July 10, underscoring tensions between necessity and but affirming operational efficacy in averting disruptions.

Commercial and Branding Disputes

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) implemented stringent measures under the London Olympic Games and Paralympic Games Act 2006 to safeguard official branding and prevent ambush marketing, deploying over 270 trading standards officers and "brand police" to monitor unauthorized commercial associations with the event. These efforts aimed to protect the exclusivity of International Olympic Committee (IOC) TOP sponsors, whose investments totaled hundreds of millions, by prohibiting non-sponsors from leveraging Olympic symbols, phrases like "London 2012," or athlete endorsements in ways that implied official affiliation. A prominent case involved Nike, a non-official sponsor, which launched its "Find Your Greatness" campaign featuring athletes from places named worldwide, timed to coincide with the Games' opening on July 27, . LOCOG's legal team reviewed the ads and determined they did not violate Games rules by avoiding direct references to the Olympics, opting against legal action while continuing to monitor similar promotions. Similarly, Beats by Dre executed an by distributing free headphones to British athletes, including tennis player and rower , prompting IOC scrutiny under guidelines restricting non-official brand promotions during the Games period. Irish bookmaker sponsored an "" in a French village named , Burgundy, as a satirical nod to the Games, highlighting how non-sponsors exploited geographic or thematic ambiguities to gain visibility without paying sponsorship fees. IOC Rule 40 exacerbated tensions by barring from participating in non- sponsor advertisements or allowing their persona to be used from approximately July 18 to August 15, 2012, including on where mentions of personal sponsors were forbidden. This restriction, intended to preserve sponsor value, drew criticism from reliant on individual endorsements, as it limited income opportunities during peak visibility; for instance, guidelines explicitly prohibited tweets or posts promoting non-Olympic brands. Proponents argued it prevented dilution of official revenues, which funded support, while detractors viewed it as overly punitive, potentially driving more covert tactics. Additionally, the (BOA) and LOCOG resolved a funding dispute on April 19, 2011, after the BOA threatened legal action over its share of projected Games surplus revenues, estimated at £400-500 million, securing an agreement that allocated funds toward athlete preparation without further litigation. These incidents underscored the commercial stakes, with ambush attempts risking fines up to £20,000 or imprisonment under UK law, though enforcement prioritized deterrence over widespread prosecutions to avoid negative publicity.

Doping Violations

In-Competition Testing Protocols

The in-competition doping testing program for the 2012 Summer Olympics operated under the International Olympic Committee's (IOC) Anti-Doping Rules applicable to the London 2012 Olympic Games, which complied with the (WADA) Code and the 2012 Prohibited List. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) conducted testing at Olympic venues on behalf of the IOC, while the IOC retained overall responsibility, including sample analysis oversight and results management. Athletes were subject to testing at any time during the Games period, defined as in-competition from July 16 to August 12, 2012, targeting all prohibited substances and methods, with an emphasis on intelligence-led selection combining random draws and targeted notifications based on IOC, international federation, LOCOG, and UK Anti-Doping inputs. A record 5,132 samples were collected during the Games, surpassing the planned total of 5,064 (4,118 and 946 ), covering over 30% of athletes from 132 National Olympic Committees; an additional 430 samples contributed to the for longitudinal monitoring. Post-event notifications occurred discreetly via chaperones, prioritizing athlete privacy and allowing completion of media duties before escort to doping control stations. Urine collection required direct observation by a , with athletes providing a minimum 60 ml for the A sample and 30 ml for the B sample into athlete-selected tamper-evident bottles; specific below 1.005 g/ml prompted additional provision under observation until compliant. collection involved qualified phlebotomists drawing into sealed A and B tubes or a single tube per protocol, adhering to medical standards. Samples were sealed, documented, and stored in secure, lockable refrigerators at control stations before expedited transport via authorized couriers (e.g., UPS) to a WADA-accredited satellite laboratory in , , for analysis by GlaxoSmithKline staff under IOC instructions. This framework integrated urine and blood testing for broader detection capabilities, including hematological parameters, marking an expansion from prior Olympics and aiming to deter doping through comprehensive coverage and chain-of-custody integrity.

Post-Games Re-Analyses and Sanctions

Following the 2012 Summer Olympics, the (IOC) launched an extensive re-analysis program targeting stored urine and samples, prompted by advancements in analytical techniques capable of detecting substances previously evading identification, such as long-term metabolites of anabolic agents like dehydrochloromethyltestosterone (turinabol). This initiative was accelerated by intelligence from the (WADA) investigation into Russia's state-sponsored doping system, detailed in the 2016 report, which revealed sample tampering and the use of cocktail substances at the London Games. By 2017, the IOC had selected 492 samples for re-testing, focusing on athletes from nations implicated in systemic violations, including , , , and . The re-analysis, conducted by WADA-accredited laboratories and later delegated in part to the International Testing Agency (ITA), yielded 73 confirmed anti-doping rule violations (ADRVs) from London 2012 samples between 2016 and 2022, before the 10-year expired. These violations predominantly involved (over 40 cases), , and , with anabolic steroids comprising the majority of positives. Russia accounted for a significant portion, with at least 15 athletes sanctioned, including competitors like finalist Irina Tarasova, disqualified in 2022 for turinabol use evidenced by re-tested samples previously concealed in a Russian laboratory database. Other nations affected included (multiple weightlifters), (e.g., weightlifter , whose 105kg gold was stripped in 2019 after testing positive for ), and . Sanctions imposed by the IOC included lifetime bans for repeat offenders under the non-analytical rule violations linked to the Russian scheme, alongside immediate disqualifications and medal reallocations. The 73 ADRVs resulted in the withdrawal of 31 Olympic medals, with 46 others reallocated to clean athletes, reshaping podiums in events like the men's 94kg (originally won by Kazakhstan's , later stripped) and women's 1500m athletics (silver to Russia's Tatyana Tomashova, revoked in 2024 following retrospective evidence of blood manipulation). These outcomes validated the efficacy of longitudinal sample storage, as initial in-competition tests had cleared over 5,000 athletes, yet re-analysis exposed evasion tactics reliant on short detection windows.

Long-Term Effects on Medals and Reputation

The International Testing Agency's re-analysis of samples from the 2012 Summer Olympics, utilizing advanced detection methods unavailable at the time, identified 73 anti-doping rule violations, resulting in the withdrawal of 31 medals and the reallocation of 46 others across athletics, , wrestling, and canoeing. These sanctions, finalized by December 2022, disproportionately impacted Russian athletes due to state-sponsored doping schemes uncovered in the 2016 McLaren report, which documented systematic manipulation affecting over 1,000 athletes across 30 , including London 2012 events. Medal reallocations have altered national standings long after the Games; for instance, in the women's 1,500 meters, disqualifications of doped athletes like Russia's Tatyana Tomashova elevated American from sixth to bronze, a promotion announced over 12 years later in 2024. Similarly, the gold in the women's 20 km race walk was reassigned to China's Shenjie Gao following the original winner's disqualification. Such changes, while restoring honors to clean competitors, have prompted criticism that retrospective testing diminishes the immediacy and perceived authenticity of Olympic outcomes, turning victories into provisional results subject to future invalidation. The scandals severely damaged the reputation of implicated nations, particularly , whose systematic doping eroded credibility in its athletic achievements and contributed to partial bans from subsequent Olympics, including Rio 2016 and Tokyo 2020. Individual athletes faced lifelong ineligibility for repeat offenses, alongside public scrutiny that stigmatized their careers and fueled broader skepticism toward high-performance sports from state-backed programs. Conversely, the re-analysis program's success in detecting violations years later—accounting for 57% of doping-impacted medals from 2004–2012—has bolstered the International Olympic Committee's anti-doping framework by validating sample retention policies and advancing forensic capabilities, though it highlighted initial testing limitations that allowed doped performances to stand during the Games. Overall, these developments have intensified calls for unified global enforcement to deter state-level cheating, underscoring doping's causal role in distorting fair competition and eroding in Olympic integrity.

Legacy and Impact

Economic Consequences

The total cost of staging the 2012 Summer Olympics in exceeded initial estimates significantly, rising from an original projection of approximately £4 billion in 2005 to a final of £9.325 billion by 2008, reflecting overruns driven by construction delays, security enhancements, and venue developments. Independent analyses, such as the Olympics Study, estimated direct non-Organising costs at £9.3 billion with a 76% overrun relative to bids, though total investments including broader remained below 0.28% of GDP. These figures exclude opportunity costs, such as displaced public spending on non-Olympic priorities, and were financed primarily through funds (£2.2 billion), National Lottery contributions (£738 million), and allocations (£3.4 billion), with private sponsorships covering operational expenses. Revenue streams during the Games included ticket sales generating £536 million and sponsorships totaling £941 million, contributing to operational self-sufficiency for the London Organising but not offsetting capital infrastructure outlays. Short-term economic activity yielded mixed results; while visitor spending supported a temporary GDP uplift estimated at £1.9 billion net for the , inbound declined by up to 5% during the event due to congestion fears and advance displacement of non-Olympic travelers, contradicting pre-Games projections of a tourism surge. Post-Games assessments by UK government sources claimed a £9.9 billion trade and investment boost within the first year, escalating to over £14 billion by 2014 through export growth in sectors like and , though these figures derive from promotional models potentially inflating intangible multipliers. A cost-benefit projected net benefits of £0.6 to £1 billion from 2004 to 2020, factoring in productivity gains from regenerated employment hubs, yet critics argue such estimates overlook fiscal drags like venue maintenance subsidies and underutilized facilities, with long-term GDP contributions remaining modest relative to total expenditures approaching £10 billion. Empirical scrutiny reveals no sustained legacy, as visitor numbers reverted to trend lines, while property-led regeneration spurred and displacement in host boroughs without proportionally broad-based wage or job growth for locals. Overall, the economic return hinged on pre-existing momentum rather than the Games as a causal driver, with benefits concentrated in high-value exports over diffuse domestic gains.

Urban Regeneration and Infrastructure Outcomes

The 2012 Summer Olympics catalyzed urban regeneration in East London's Lower , a historically deprived area spanning approximately 2.5 square kilometers of contaminated brownfield sites around Stratford, characterized by high , poor , and industrial dereliction prior to the Games. The London Legacy Development Corporation (LLDC), established post-Games, oversees the , which remediated over 100 hectares of land, created new waterways, and planted more than a million trees and shrubs as part of the legacy plan. Infrastructure developments included upgrades to , new rail links like the high-speed service, and the Emirates Air Line cable car spanning the Thames, intended to enhance connectivity across 11 boroughs. Key venues were repurposed for long-term use: the , initially costing £429 million to construct (escalating from a bid estimate of £280 million), underwent a £323 million conversion to become the London Stadium, primarily hosting United football matches and occasional athletics events after the running track's removal in 2016. The Aquatics Centre and remain operational for public and elite sports, while the athletes' village was transformed into East Village housing, delivering over 2,800 homes by 2015 with plans for further residential and commercial development. Transport enhancements supported an influx of residents and workers, with the International Quarter office development accommodating over 25,000 jobs. Outcomes have been mixed, with independent analyses indicating limited long-term economic regeneration despite official narratives of success. A 2024 study found only slight, short-term positive impacts on property values in Olympic areas, with no sustained effects, while housing affordability deteriorated amid rising developments. Job creation fell short of promises, with fewer than 1,000 positions generated on the by 2017 against projections of thousands for locals, though broader saw 110,000 additional jobs by 2024, attributable in part to post-Olympic growth. The Emirates Air Line, costing £60 million to build, has operated at a loss, requiring ongoing subsidies and sponsorships like the £36 million Emirates deal, functioning more as a tourist novelty with low commuter usage rather than viable transport. By 2025, the Park supports thriving businesses, sold-out events, and a resident population exceeding 10,000, contributing to a £230 million economic boost from major gatherings like MLB series, yet persistent criticisms highlight taxpayer burdens from venue maintenance and unfulfilled promises of inclusive regeneration, as evidenced by studies showing minimal and improvements for nearby . Official LLDC strategies emphasize sustainability and cultural hubs like East Bank, projecting 2,500 jobs and 10,000 students, but causal links to Olympic investments remain debated amid wider economic trends.

Sporting and Cultural Ramifications

The 2012 Summer Olympics in catalyzed targeted investments in elite-level British athletics, yielding sustained improvements in international performance. Great Britain's medal tally rose from 51 in 2008 to 65 in , with subsequent peaks including 67 medals at Rio 2016, attributed to UK Sport's "no compromise" funding prioritizing podium potential over broad access. This approach, refined through post-Games reviews, emphasized data-driven athlete development and facilities like the , where 15 swimming world records were set during the event. However, these gains were confined to professional tiers, with no equivalent spillover to levels. Grassroots sporting participation, a core legacy pledge, showed only transient uplift before reverting to pre-Games trends. Active People Survey data indicated a 1.5 rise in frequent participation (3+ times weekly for 30+ minutes) in the immediate post-Olympics year, but rates plateaued thereafter, with England's adult activity levels at 15.6% for frequent exercise by 2015-16—below the 2012 target of two million more active . By 2022, over 25% of English adults remained inactive, undermining claims of a "generation inspired" amid rising in children. Methodological variances in studies—such as self-reported surveys versus longitudinal tracking—contribute to inconclusive evidence, though causal analyses link short-term enthusiasm to event hype rather than enduring structural change. Culturally, the Games amplified through spectacles like Danny Boyle's , which depicted industrial history, NHS symbolism, and multicultural vignettes to evoke collective . British newspaper analyses framed it as a of historical narratives, boosting reported in "British sporting achievements" to peak levels in -13 surveys. The concurrent , spanning June to September, commissioned over 12,000 artists for events integrating literature, music, and theater, enhancing 's creative branding and drawing 5.5 million attendees. Yet, these effects were ephemeral, with critiques noting the ceremony's selective portrayal omitted contemporary socioeconomic realities like precarious labor, potentially inflating a nostalgic "Britishness" amid pressures in and . Higher education perceptions highlighted positive social cohesion from hosting but flagged uneven cultural access, as legacy programs prioritized urban over rural areas. Overall, while fostering intangible goodwill—quantified in metrics rising 0.5-1% during the Games—the cultural ramifications reinforced elite narratives over transformative equity.

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