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2012 Summer Olympics
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Emblem of the 2012 Summer Olympics; other colour variants are shown below | |
| Location | London, United Kingdom |
|---|---|
| Motto | Inspire a Generation |
| Nations | 204+2 (including 2 IOA teams) |
| Athletes | 10,518 (5,863 men, 4,655 women) |
| Events | 302 in 26 sports (39 disciplines) |
| Opening | 27 July 2012 |
| Closing | 12 August 2012 |
| Opened by | |
| Closed by | |
| Cauldron |
|
| Stadium | Olympic Stadium at Queen Elizabeth Olympic Park |
Summer Winter
2012 Summer Paralympics | |
The 2012 Summer Olympics, officially the Games of the XXX Olympiad[a] and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England. Some events were held at stadiums in Glasgow, Scotland and Cardiff, Wales.[3] The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July.[4][5] There were 10,518 athletes from 206 National Olympic Committees (NOCs) who participated in the 2012 Olympics.[6]
Following a bid headed by former Olympic champion Sebastian Coe and the then-London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris.[7] London became the first city to host the modern Olympics three times,[8][b] having previously hosted the Summer Games in 1908 and 1948.[9][10] Construction for the Games involved considerable redevelopment, with an emphasis on sustainability.[11] The main focus was a new 200-hectare (490-acre) Olympic Park, constructed on a former industrial site in Stratford, East London.[12] The Games also used venues that already existed before the bid.[13]
The United States topped the medal table, winning the most gold medals (48) and the highest number of medals overall (105). China finished second with a total of 91 medals (38 gold) and Great Britain came third with 65 medals overall (29 gold). Michael Phelps of the United States became the most decorated Olympic athlete of all time, winning his 22nd medal.[14] Saudi Arabia, Qatar and Brunei entered female athletes for the first time, meaning that every currently eligible country has now sent a female competitor to at least one Olympic Games.[15] Women's boxing was included for the first time, and the 2012 Games became the first at which every sport had female competitors.[16][17][18]
The Games received considerable praise for their organisation, with the volunteers, the British military and public enthusiasm commended particularly highly.[19][20][21] The Games were described as "happy and glorious".[22] The opening ceremony, directed by Academy Award winner Danny Boyle, received widespread acclaim.[23][24] These were the final Olympic Games under the IOC presidency of Belgian Jacques Rogge, who was succeeded by German Thomas Bach the next year.
Bidding process
[edit]London was chosen over Birmingham to represent Great Britain's bid by the British Olympic Association.
By 15 July 2003—the deadline for interested cities to submit bids to the International Olympic Committee (IOC)—nine cities had submitted bids to host the 2012 Summer Olympics: Havana, Istanbul, Leipzig, London, Madrid, Moscow, New York City, Paris, and Rio de Janeiro.[25] On 18 May 2004, as a result of a scored technical evaluation, the IOC reduced the number of cities to five: London, Madrid, Moscow, New York and Paris.[26] All five submitted their candidate files by 19 November 2004 and were visited by the IOC inspection team during February and March 2005. The Paris bid suffered two setbacks during the IOC inspection visit: a number of strikes and demonstrations coinciding with the visits, and a report that a key member of the bid team, Guy Drut, would face charges over alleged corrupt party political finances.[27]
Throughout the process, Paris was widely seen as the favourite, particularly as this was its third bid in recent years. London was initially seen as lagging behind Paris by a considerable margin.[28] Its position began to improve after the appointment of Lord Coe as the new chair of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) on 19 May 2004.[29] In late August 2004, reports predicted a tie between London and Paris.[30]
On 6 June 2005, the IOC released its evaluation reports for the five candidate cities. They did not contain any scores or rankings, but the report for Paris was considered the most positive. London was close behind, having closed most of the gap observed by the initial evaluation in 2004. New York and Madrid also received very positive evaluations.[31] On 1 July 2005, when asked who would win, Jacques Rogge said, "I cannot predict it since I don't know how the IOC members will vote. But my gut feeling tells me that it will be very close. Perhaps it will come down to a difference of say ten votes, or maybe less."[32]
On 6 July 2005, the final selection was announced at the 117th IOC Session in Singapore. Moscow was the first city to be eliminated, followed by New York and Madrid. The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to 50.[33]
The celebrations in London were short-lived, being overshadowed by bombings on London's transport system less than 24 hours after the announcement.[34]
| City | Country | Round | |||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | ||
| London | 22 | 27 | 39 | 54 | |
| Paris | 21 | 25 | 33 | 50 | |
| Madrid | 20 | 32 | 31 | — | |
| New York City | 19 | 16 | — | — | |
| Moscow | 15 | — | — | — | |
| Total ballots | 97 | 100 | 103 | 104 | |
Development and preparations
[edit]The London Organising Committee of the Olympic Games (LOCOG) was created to oversee the staging of the Games, and held its first board meeting on 3 October 2005.[35] The committee, chaired by Lord Coe, was in charge of implementing and staging the Games, while the Olympic Delivery Authority (ODA), established in April 2006, was in charge of construction of the venues and infrastructure.[35][36]
The Government Olympic Executive (GOE), a unit within the Department for Culture, Media and Sport (DCMS), was the lead government body for coordinating the London 2012 Olympics. It focused on oversight of the Games, cross-programme management, and the London 2012 Olympic Legacy before and after the Games that would benefit London and the wider United Kingdom. The organisation was also responsible for the supervision of the £9.3 billion of public sector funding.[37]
In August 2011, security concerns arose surrounding the hosting of the Olympic Games in London, following the 2011 England riots.[38] Some countries expressed safety concerns,[39] despite the IOC's assurance that the riots would not affect the Games.[40] The IOC's Coordination Commission for the 2012 Games completed its tenth and final visit to London in March 2012. Its members concluded that "London is ready to host the world this summer".[41]
Venues
[edit]
The 2012 Olympic and Paralympic Games used a mixture of new venues, existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and Horse Guards Parade. After the Games, some of the new facilities would be reused in their Olympic form, while others were resized or relocated.[42]
The majority of venues were divided into three zones within Greater London: the Olympic Zone, the River Zone and the Central Zone. In addition there were a few venues that, by necessity, were outside the boundaries of Greater London, such as the Weymouth and Portland National Sailing Academy some 125 mi (201 km) southwest of London, which hosted the sailing events. The football tournament was staged at several grounds around the UK.[43] Work began on the Park in December 2006, when a sports hall in Eton Manor was pulled down.[44] The athletes' village in Portland was completed in September 2011.[45]

In November 2004, the 200-hectare (500-acre) Olympic Park plans were revealed.[46] The plans for the site were approved in September 2004 by Tower Hamlets, Newham, Hackney and Waltham Forest.[47] The redevelopment of the area to build the Olympic Park required compulsory purchase orders of property. The London Development Agency was in dispute with London and Continental Railways about the orders in November 2005. By May 2006, 86% of the land had been bought as businesses fought eviction.[48] Residents who opposed the eviction tried to find ways to stop it by setting up campaigns, but they had to leave as 94% of land was bought and the other 6% bought as a £9 billion regeneration project started.[49]
There were some issues with the original venues not being challenging enough or being financially unviable. Both the Olympic road races and the mountain bike event were initially considered to be too easy, so they were eventually scheduled on new locations.[50][51] The Olympic marathon course, which was set to finish in the Olympic stadium, was moved to The Mall, since closing Tower Bridge was deemed to cause traffic problems in central London.[52] North Greenwich Arena 2 was scrapped in a cost-cutting exercise, Wembley Arena being used for badminton and rhythmic gymnastics events instead.[53][54][55][56]
Test events were held throughout 2011 and 2012, either through an existing championship such as 2012 Wimbledon Championships or as a specially created event held under the banner of London Prepares.[57] Team GB House was the British Olympic Association's operational HQ up to and during the 2012 Olympic and Paralympic Games. Designed by architects Gebler Tooth on the top floor of an office building in Westfield Stratford City, it combined the team HQ, athletes' "Friends and Family" lounge, Press Centre, and VIP lounge.
Public transport
[edit]
IOC's initial evaluation felt that, if transport improvements were delivered in time for the Games, London would cope.[58] Transport for London (TfL) carried out numerous improvements in preparation for 2012, including the expansion of the London Overground's East London Line, upgrades to the Docklands Light Railway and the North London Line, and the introduction of a new "Javelin" high-speed rail service.[59] According to Network Rail, an additional 4,000 train services operated during the Games, and train operators ran longer trains during the day.[60] During the Games, Stratford International station was not served by any international services (just as it had not been before the Games),[61] westbound trains did not stop at Hackney Wick railway station,[62] and Pudding Mill Lane DLR station closed entirely during the Games.[63]

TfL also built a £25 million cable car across the River Thames, called the Emirates Air Line, to link 2012 Olympics venues.[64] It was inaugurated in June 2012 and crosses the Thames between Greenwich Peninsula and the Royal Docks, carrying up to 2,500 passengers an hour, cutting journey times between The O2 and the ExCeL exhibition centre and providing a crossing every 30 seconds.[65]
The plan was to have 80% of athletes travel less than 20 minutes to their event[66] and 93% of them within 30 minutes of their event.[67] The Olympic Park would be served by ten separate railway lines with a combined capacity of 240,000 passengers per hour.[68] In addition, LOCOG planned for 90% of the venues to be served by three or more types of public transport.[67] Two park-and-ride sites off the M25 with a combined capacity of 12,000 cars were 25 minutes away from the Olympic Park. Another park-and-ride site was planned in Ebbsfleet with a capacity for 9,000 cars where spectators could board a 10-minute shuttle train service.[67] To get spectators to Eton Dorney, four park-and-ride schemes were set up.[69] These Park and Ride services were operated by First Games Transport.[70]
TfL defined a network of roads leading between venues as the Olympic Route Network; roads connecting all of the Olympic venues located within London. Many of these roads also contained special "Olympic lanes" marked with the Olympic rings—reserved for the use of Olympic athletes, officials, and other VIPs during the Games. Members of the public driving in an Olympic lane were subject to a fine of £130. Additionally, London buses would not include roads with Olympic lanes on their routes.[71][72][73] Concerns were expressed at the logistics of spectators travelling to the events outside London. In particular, the sailing events at Portland had no direct motorway connections, and local roads are heavily congested by tourist traffic in the summer.[74] However, a £77 million relief road connecting Weymouth to Dorchester was built and opened in 2011.[75][76] Some £16 million was put aside for the rest of the improvements.[77]
TfL created a promotional campaign and website, Get Ahead of the Games, to help provide information related to transport during the Olympics and Paralympics. Through the campaign, TfL also encouraged the use of cycling as a mode of transport.[78] A temporary terminal was created at Heathrow Airport to be used by 10,100 departing athletes after the Games. Up to 35% more bags than normal were expected on 13 August, which was predicted to be the busiest day in the airport's history, according to Nick Cole, head of Olympic and Paralympic planning at Heathrow.
Cost and financing
[edit]A study from Oxford University found that the sports-related costs of London 2012 amounted to US$15 billion, compared with $4.6 billion for Rio 2016, $40–44 billion for Beijing 2008, and $51 billion for Sochi 2014 (the most expensive Olympics in history). London 2012 went over budget by 76% in real terms, measured from bid to completion. The cost per athlete was $1.4 million.[79] This does not include wider costs for urban and transport infrastructure, which often equal or exceed the sports-related costs.
The costs of staging the Games were separate from those for building the venues and infrastructure and redeveloping the land for the Olympic Park. While the Games were privately funded, the venues and infrastructure were largely financed using public money.
According to The Wall Street Journal, the original budget for the Games was increased to about £9.3 billion (US$15.28 billion) in 2007.[80] The revised figures were announced to the House of Commons on 15 March 2007 by Tessa Jowell. Along with East End regeneration costs, the breakdown was:
- Building the venues and infrastructure – £5.3 billion
- Elite sport and Paralympic funding – £400 million
- Security and policing – £600 million
- Regeneration of the Lower Lea Valley – £1.7 billion
- Contingency fund – £2.7 billion
Volunteers
[edit]Unpaid volunteers known as Games Makers performed a variety of tasks before and during the Games.[81] A target of 70,000 volunteers was set as early as 2004.[82] When recruitment took place in 2010, more than 240,000 applications were received.[83] Sebastian Coe said in February 2012, "Our Games Makers will contribute a total of around eight million volunteer hours during the Games and the Games simply wouldn't happen without them".[84] The volunteers wore clothing that included purple and red polo shirts and jackets, beige trousers, grey socks and grey-and-white trainers, which they collected from the Uniform Distribution and Accreditation Centre. Volunteers also wore photo accreditation badges that were also worn by officials, athletes, family members and media, which gained them access to specific venues and buildings around the site.
Ticketing
[edit]Organisers estimated that some 8 million tickets would be available for the Olympic Games,[85] and 1.5 million tickets for the Paralympic Games.[85] LOCOG aimed to raise £375–£400 million in ticket sales. There were also free events such as marathon, triathlon and road cycling,[86] although, for the first time in Olympic history, the sailing events were ticketed.[87] Eventually, more than 7,000,000 tickets were sold.[88] Following IOC rules, people applied for tickets from the NOC of their country of residence. European Union residents were able to apply for tickets in any EU country.[89]
In Great Britain, ticket prices ranged from £20 for many events to £2,012 for the most expensive seats at the opening ceremony. Some free tickets were given to military personnel as part of the Tickets For Troops scheme,[90] as well as to survivors and families of those who died during the 7 July 2005 London bombings.[91] Initially, people were able to apply for tickets via a website from 15 March until 26 April 2011. There was a huge demand for tickets, with a demand of more than three times the number of tickets available.[92][93] On 11 May 2012 a round of nearly one million "second chance" tickets went on sale over a 10-day period between 23 June and 3 July 2011.[94] About 1.7 million tickets were available for football and 600,000 for other sports, including archery, field hockey, football, judo, boxing and volleyball. Ten sports had sold out by 8 am of the first day.[95]
Countdown
[edit]
During the closing ceremony of the 2008 Olympics, the Olympic Flag was formally handed over from the Mayor of Beijing to the Mayor of London. This was followed by a section highlighting London,[96] One month later, the Olympic and Paralympic flags were raised outside the London City Hall.[97]
A countdown clock in Trafalgar Square was unveiled, 500 days before the Games.[98][99] It was a two-sided clock with the Paralympic countdown on the other side. The countdown to the start of the Olympics began with a ceremony for the lighting of the Olympic flame in Olympia, Greece.[100]
Security
[edit]The police led the security operation (named Operation Olympics by the Ministry of Defence), with 10,000 officers available, supported by 13,500 members of the British Armed Forces. Naval and air assets were deployed as part of the security operation, including ships situated in the Thames, Typhoon fighter jets and surface-to-air missiles;[101] it was the biggest security operation Britain had faced in decades. The cost of security increased from £282 million to £553 million, and the figure of 13,500 armed forces personnel was greater than the number deployed at the time in Afghanistan.[102] The Metropolitan Police and the Royal Marines carried out security exercises in preparation for the Olympics on 19 January 2012, with 50 marine police officers in rigid inflatables and fast response boats, joined by up to 100 military personnel and a Royal Navy Lynx helicopter.[103]
The Ministry of Defence distributed leaflets to residents of the Lexington building in Bow, announcing that a missile system was to be stationed on top of the water tower.[104][105] This caused concern to some residents.[104][105] The Ministry said it probably would use Starstreak missiles and that site evaluations had taken place, but that no final decision had taken place.[104][105]
Medals
[edit]
Approximately 4,700[106] Olympic and Paralympic medals were produced by the Royal Mint at Llantrisant.[107] They were designed by David Watkins (Olympics) and Lin Cheung (Paralympics).[108] 99% of the gold, silver and copper was donated by Rio Tinto from a mine in Salt Lake County, Utah in the U.S.[109] The remaining 1% came from a Mongolian mine.[110] Each medal weighs 375–400 g (13.2–14.1 oz), has a diameter of 85 mm (3.3 in) and is 7 mm (0.28 in) thick, with the sport and discipline engraved on the rim.[111] The obverse, as is traditional, features Nike, the Greek goddess of victory, stepping from the Panathinaiko Stadium that hosted the first modern Olympic Games in 1896, with Parthenon in the background; the reverse features the Games logo, the River Thames and a series of lines representing "the energy of athletes and a sense of pulling together".[112] The medals were transferred to the Tower of London vaults on 2 July 2012 for storage.[111]
Each gold medal is 92.5 percent silver and 1.34 percent gold, with the remainder copper. The silver medal is 92.5 percent silver, with the remainder copper. The bronze medal is made up of 97 percent copper, 2.5 percent zinc, and 0.5 per cent tin.[113] The value of the materials in the gold medal was about £410 (US$644), the silver about £210 (US$330), and the bronze about £3 (US$4.71) as of 30 July 2012.[114]
Torch relay
[edit]The Olympics torch relay ran from 19 May to 27 July 2012, before the Games. Plans for the relay were developed in 2010–11, with the torch-bearer selection process announced on 18 May 2011.[115] The torch was designed by Edward Barber and Jay Osgerby.
On 18 May 2012 the Olympic flame arrived at RNAS Culdrose in Cornwall from Greece[116] on flight BA2012, operated by a British Airways Airbus A319 named "Firefly". The relay lasted 70 days, with 66 evening celebrations and six island visits, and involved some 8,000 people carrying the torch about 8,000 mi (12,875 km), starting from Land's End in Cornwall.[117] The torch had three days outside the United Kingdom when it visited the Isle of Man on 2 June, Dublin in Ireland, on 6 June,[118] and both Guernsey and Jersey on 15 July.
The relay focused on National Heritage Sites, locations with sporting significance, key sporting events, schools registered with the Get Set School Network, green spaces and biodiversity, Live Sites (city locations with large screens), and festivals and other events.[119] Dumfries and Galloway was the only Region in the whole of the United Kingdom that had the Olympic Torch pass through it twice. A group of young athletes, nominated by retired Olympic athletes, ran the torch around the stadium. These torchbearers were Callum Airlie, Jordan Duckitt, Desiree Henry, Katie Kirk, Cameron MacRitchie, Aidan Reynolds, and Adelle Tracey. Together the torchbearers each lit a petal that spread the fire to the 204 petals of the cauldron, representing the countries that participated in the Games.[120] The cauldron was designed by Thomas Heatherwick.
Environmental policy
[edit]The Olympic Park was planned to incorporate 45 hectares of wildlife habitat, with a total of 525 bird boxes and 150 bat boxes. Local waterways and riverbanks were enhanced as part of the process.[121] Renewable energy also featured at the Olympics. It was originally planned to provide 20% of the energy for the Olympic Park and Village from renewable technologies; however, only 9% of it was achieved.[122] Proposals to meet the original target included large-scale on-site wind turbines and hydroelectric generators in the River Thames, but these plans were scrapped for safety reasons.[123] The focus subsequently moved to installing solar panels on some buildings, and providing the opportunity to recover energy from waste. Where it could not be reused or recycled, food packaging for use at the Olympics—including fast-food wrappers, sandwich boxes and drink cartons—was made from compostable materials like starch and cellulose-based bioplastics. After use, many of these materials were suitable for anaerobic digestion (AD), allowing them to be made into renewable energy.[124]
Post-Games, buildings like the Water Polo Arena were relocated elsewhere. Building parts like roofing covers and membranes of different temporary venues were recycled via VinyLoop. This allowed organisers to meet the standards of the Olympic Delivery Authority concerning environmental protection.
London 2012 inaugurated Olympic Games guidelines that included the recycling of PVC, which was used for temporary buildings such as the Basketball Arena and for the temporary parts of permanent venues such as the Olympic Stadium.[125] In the Water Polo Arena, PVC roofing was made from recycled cushions to provide insulation.[126] Through this recycling process, the Olympic Games PVC Policy was fulfilled; the policy states:[127]
- Where London 2012 procures PVC for temporary usage or where permanent usage is not assured, London 2012 is required to ensure that there is a take-back scheme that offers a closed-loop reuse system or mechanical recycling system for post-consumer waste.
According to Kirsten Henson, Materials Manager for the London 2012 Olympic Park: "The majority of temporary facilities created for the Olympic Games including the Aquatic centre temporary stands, basketball arena, Water Polo Arena, and the shooting facilities at the Royal Artillery Barracks, are essentially big tents. Basically, PVC stretched over lightweight steel frame. This design solution makes them efficient to install, reduces the need for any significant foundations and are, of course, reusable. We were challenged by the public around the use of PVC; but we considered it to be the right material for certain functions. We therefore challenged the PVC supply chain to have certain environmental performance criteria in place, including a take back and recycle scheme."[128]
Cultural Olympiad
[edit]
The Olympic Charter, the set of rules and guidelines for the organisation of the Olympic Games and for governing the Olympic Movement, states that
LOCOG shall organise a programme of cultural events which must cover at least the entire period during which the Olympic Village is open.[129]
The Cultural Olympiad comprised many programmes, with more than 500 events spread over four years across the whole of the United Kingdom, and culminating in the London 2012 Festival.[130][131]
Opening ceremony
[edit]
Titled "The Isles of Wonder", the opening ceremony began at 21:00 British Summer Time (UTC+1) on 27 July in the Olympic Stadium.[132] Oscar-winning director Danny Boyle was artistic director and Rick Smith of Underworld was musical director.[133] The opening ceremony was immediately seen as a tremendous success, widely praised as a "masterpiece" and "a love letter to Britain".[134][23] The principal sections of the artistic display represented Britain's Industrial Revolution, National Health Service, literary heritage, popular music and culture, and were noted for their vibrant storytelling and use of music.
The Games were officially opened by Queen Elizabeth II, accompanied by Prince Philip, Duke of Edinburgh.[135] This was the second Olympic Games opened personally by the Queen, the first being in 1976 in Montreal, Canada. The ceremony featured a short comic film starring Daniel Craig as secret agent James Bond and the Queen as herself.[136] There was also a musical comedy item starring Rowan Atkinson as Mr. Bean playing along with the London Symphony Orchestra.[137] These were widely ascribed to Britain's sense of humour.[138]
Live musical performers included Frank Turner, Dame Evelyn Glennie, Mike Oldfield, Dizzee Rascal, Arctic Monkeys, and Sir Paul McCartney who performed "Hey Jude" as the closing act.[139][140] Broadcast live on BBC One, the ceremony attracted a peak viewing audience of over 27 million in the UK.[141]
Closing ceremony
[edit]The closing ceremony was held on 12 August. It featured a flashback fiesta to British music with The Who closing the performance. The ceremony also included a handover of the Olympic flag by Boris Johnson, Mayor of London, to Eduardo Paes, Mayor of Rio de Janeiro, the host city of the 2016 Summer Olympics.[142] In his closing address, Jacques Rogge described the Games as "happy and glorious".[22]
The Games
[edit]Participating National Olympic Committees
[edit]
Green = Had previously participated; Grey = Participating for first time; Yellow circle is host city (London)
Around 10,500 athletes from 206 National Olympic Committees (NOCs) took part,[6] (85 countries acquired at least one medal: gold, silver or bronze)[143] surpassing the 1948 Summer Olympics in London and the 2002 Commonwealth Games in Manchester as the largest multi-sport event ever to be held in the United Kingdom.[144]
Three athletes from the Netherlands Antilles, which whose territory was dissolved in 2010 and lost its recognition during 123rd IOC session held during July 2011, and one athlete from South Sudan, which their NOC was recognised in 2015, participated as two independent athletes teams under the Olympic flag.[145]
Number of athletes by National Olympic Committee
[edit]National houses
[edit]During the Games, some countries and continents had a "national house". These temporary meeting places for supporters, athletes and other followers were located throughout London.[147][148]
Sports
[edit]The 2012 Summer Olympics featured 26 different sports encompassing 39 disciplines and 302 events. In the list below, the number of events in each discipline is noted in parentheses.
| 2012 Summer Olympics Sports Programme | ||||
|---|---|---|---|---|
|
Women's boxing was included in the programme for the first time, and 36 women competed in three weight classes. There was a special dispensation for the shooting events, which would otherwise have been illegal under UK gun law.[149][150] In tennis, mixed doubles returned to the Olympic programme for the first time since 1924.[151]
London's bid featured the same 28 sports that had been included in other recent Summer Olympics, but the IOC voted to drop baseball and softball from the 2012 Games just two days after London had been selected as the host city. There was an appeal, but the IOC voted to uphold the decision, and the two sports were scheduled to be discontinued after their last appearance at the 2008 Olympics.[152] The IOC then voted on whether or not to replace them; karate, squash, golf, roller sports and rugby sevens were considered. Karate and squash were the two final nominees, but neither received enough votes to reach the required two-thirds majority.[152]
Although formal demonstration sports were eliminated after the 1992 Summer Olympics,[153] special tournaments for non-Olympic sports can be run during the Games, such as the Wushu tournament at the 2008 Summer Olympics.[154] There were attempts to run Twenty20 cricket[154] and netball[155] tournaments alongside the 2012 Games, but neither campaign was successful.
Calendar
[edit]The final official schedule was released on 15 February 2011.[156]
- All times and dates use British Summer Time (UTC+1)
| OC | Opening ceremony | ● | Event competitions | 1 | Gold medal events | CC | Closing ceremony |
| July/August 2012 | July | August | Events | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25th Wed |
26th Thu |
27th Fri |
28th Sat |
29th Sun |
30th Mon |
31st Tue |
1st Wed |
2nd Thu |
3rd Fri |
4th Sat |
5th Sun |
6th Mon |
7th Tue |
8th Wed |
9th Thu |
10th Fri |
11th Sat |
12th Sun | |||
| OC | CC | — | |||||||||||||||||||
| Aquatics | 1 | 1 | 1 | 1 | ● | ● | 1 | ● | 1 | ● | 1 | ● | 1 | 46 | |||||||
| 1 | 1 | ||||||||||||||||||||
| 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||||||||||||||
| ● | ● | 1 | ● | 1 | |||||||||||||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | ● | 1 | ||||||||
| ● | 1 | 1 | ● | ● | ● | 1 | 1 | 4 | |||||||||||||
| 2 | 6 | 6 | 5 | 4 | 4 | 5 | 6 | 8 | 1 | 47 | |||||||||||
| ● | ● | ● | ● | ● | ● | 1 | 2 | 2 | 5 | ||||||||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | 1 | 2 | |||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 3 | ● | 5 | 5 | 13 | |||||
| Canoeing | ● | ● | 1 | 1 | 2 | 16 | |||||||||||||||
| ● | ● | 4 | 4 | ● | 4 | ||||||||||||||||
| Cycling | 1 | 1 | 2 | 18 | |||||||||||||||||
| 2 | 2 | 1 | 1 | 1 | 3 | ||||||||||||||||
| ● | ● | 2 | |||||||||||||||||||
| 1 | 1 | ||||||||||||||||||||
| ● | ● | ● | 2 | ● | ● | ● | ● | 1 | 1 | 1 | 1 | 6 | |||||||||
| 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 10 | ||||||||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | 1 | 2 | |||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | ● | 1 | 2 | ||||||||
| Gymnastics | ● | ● | 1 | 1 | 1 | 1 | 3 | 3 | 4 | 18 | |||||||||||
| ● | ● | 1 | 1 | ||||||||||||||||||
| 1 | 1 | ||||||||||||||||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | 1 | 2 | |||||
| 2 | 2 | 2 | 2 | 2 | 2 | 2 | 14 | ||||||||||||||
| 1 | 1 | 2 | |||||||||||||||||||
| ● | ● | ● | ● | 3 | 3 | 4 | 4 | 14 | |||||||||||||
| ● | ● | ● | ● | ● | ● | ● | 2 | 2 | 2 | 1 | 2 | 1 | 10 | ||||||||
| 2 | 2 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 2 | 15 | |||||||||||
| ● | ● | ● | ● | 1 | 1 | ● | ● | ● | ● | 1 | 1 | 4 | |||||||||
| 2 | 2 | 2 | 2 | 8 | |||||||||||||||||
| ● | ● | ● | ● | ● | ● | ● | 2 | 3 | 5 | ||||||||||||
| 1 | 1 | 2 | |||||||||||||||||||
| Volleyball | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | 1 | 4 | |||||||
| ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | 1 | 1 | ||||||
| 1 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 15 | |||||||||||
| 2 | 3 | 2 | 2 | 2 | 2 | 3 | 2 | 18 | |||||||||||||
| Daily medal events | 12 | 14 | 12 | 15 | 20 | 18 | 22 | 25 | 23 | 18 | 21 | 16 | 22 | 17 | 32 | 15 | 302 | ||||
| Cumulative total | 12 | 26 | 38 | 53 | 73 | 91 | 113 | 138 | 161 | 179 | 200 | 216 | 238 | 255 | 287 | 302 | |||||
| July/August 2012 | 25th Wed |
26th Thu |
27th Fri |
28th Sat |
29th Sun |
30th Mon |
31st Tue |
1st Wed |
2nd Thu |
3rd Fri |
4th Sat |
5th Sun |
6th Mon |
7th Tue |
8th Wed |
9th Thu |
10th Fri |
11th Sat |
12th Sun |
Total events | |
| July | August | ||||||||||||||||||||
Records
[edit]
These Olympic Games resulted in 32 world records in eight sports. The largest number of records were set in swimming, at eight. China, Great Britain and the United States set the most records, with five each.
Medal table
[edit]A total of 85 National Olympic Committees (NOCs) won medals, 54 of those countries winning at least one gold medal. Seven NOCs won their first ever Olympic medal: Bahrain (gold),[157] Botswana (silver),[158] Cyprus (silver),[159] Gabon (silver),[160] Grenada (gold),[161] Guatemala (silver),[162] and Montenegro (silver).[163] The United States finished at the top of the table, winning 48 gold medals and a total of 104 medals. China finished second with 38 gold medals and 91 medals overall, and hosts Great Britain came in third place, winning 29 gold medals and 65 medals overall in their best performance since London hosted its first Summer Olympics in 1908, pushing Russia—who won 18 gold medals and 64 medals in total, after doping redistributions (initially 24 gold and 82 total)—into fourth place.
- Key
‡ Changes in medal standings (see subpage)
* Host nation (Great Britain)
| Rank | NOC | Gold | Silver | Bronze | Total |
|---|---|---|---|---|---|
| 1 | 48 | 26 | 31 | 105 | |
| 2 | 39 | 31 | 22 | 92 | |
| 3 | 29 | 18 | 18 | 65 | |
| 4 | 18 | 20 | 26 | 64 | |
| 5 | 13 | 9 | 9 | 31 | |
| 6 | 11 | 20 | 13 | 44 | |
| 7 | 11 | 11 | 13 | 35 | |
| 8 | 8 | 15 | 12 | 35 | |
| 9 | 8 | 9 | 11 | 28 | |
| 10 | 8 | 4 | 6 | 18 | |
| 11–86 | Remaining NOCs | 110 | 142 | 192 | 444 |
| Totals (86 entries) | 303 | 305 | 353 | 961 | |
Podium sweeps
[edit]| Date | Sport | Event | NOC | Gold | Silver | Bronze |
|---|---|---|---|---|---|---|
| 28 July | Fencing | Women's foil | Elisa Di Francisca | Arianna Errigo | Valentina Vezzali | |
| 9 August | Athletics | Men's 200 metres | Usain Bolt | Yohan Blake | Warren Weir | |
| 11 August | Athletics | Women's 20 kilometres walk[165] | Qieyang Shenjie | Liu Hong | Lü Xiuzhi |
Broadcasting
[edit]
The host broadcaster was Olympic Broadcasting Services (OBS), an agency of the IOC. The OBS used its own cameras and crews subcontracted from other Olympic broadcasters to cover the events. The base video and audio were sold to other broadcasters, who added their own commentary and presentation.
The official recording format of the 2012 Summer Olympics used Panasonic's digital technologies. The official video was produced and distributed from the International Broadcast Centre in 1080/50i High-Definition (HD) format. Panasonic announced that DVCPRO HD would be the official recording format. OBS London used P2 HD shoulder-mount camcorders.[167]
The IOC wanted television coverage to reach as broad a worldwide audience as possible, and several national and regional broadcasters covered London 2012. In the UK, the BBC carried the Olympics and Channel 4 the Paralympics. The BBC aimed to broadcast all 5,000 hours of the Games.[168] BBC Parliament's Freeview channel was suspended, BBC Three's on-air time was extended so that it could show Olympic events in the daytime, and 24 additional BBC Olympics channels were available via cable, satellite and the internet in the UK.
The US television rights, owned by NBC, accounted for more than half the rights revenue for the IOC. Despite high viewership, many viewers were disappointed with NBC's coverage.[169] The operations of broadcasters granted rights to the Games were hosted in the dedicated International Broadcast Centre inside the security cordon of the Olympic Park. YouTube planned to stream the Games in 64 territories in Asia and Sub-Saharan Africa where there were no official broadcasters.[170]
In Sri Lanka a dispute occurred between Sri Lanka Rupavahini Corporation (SLRC) and MBC Networks (MTV/MBC) as to who was the official broadcaster of the Games. This problem was caused as Asia-Pacific Broadcasting Union (ABU) had offered the official broadcasting rights to both networks, as both of the networks were ABU members. So SLRC filed a case against MBC Networks for broadcasting rights at the Colombo Magistrate's Court. Considering the case, the court issued a special court order preventing MBC Networks' Olympic broadcast and stated that SLRC should be the sole broadcaster.[171] However, when the Games started, both networks broadcast most of the events simultaneously. Another dispute had previously occurred between Carlton Sports Network (CSN) and SLRC, but the Sports Minister, Mahindananda Aluthgamage, had stated that SLRC had the exclusive rights.[172]
Olympic Golden Rings Awards
[edit]In November 2012, the IOC announced the winners of the Golden Ring Awards for the best broadcast coverage of the Games. Best Olympic Sports Production was awarded to the sailing, produced by Christopher Lincoln, Gary Milkis, and Ursula Romero. The production for the canoe/kayak slalom and the rowing/canoe sprint came second and third respectively. The award for Best On Air Promotion went to NBC with Foxtel and ZDF finishing second and third. NBC Olympics also won the Best Olympic Feature category, as Sky Italia came second and ZDF third. The Best Athlete Profile award went to TV Record's profile of Sarah Menezes, NBC came second with their profile of David Rudisha, and ESPN Latin America took third place with a profile of Miguel Correa and Ruben Rezola. The award for Best Olympic Programme went to NBC, host broadcasters the BBC took second place for Super Saturday (the middle Saturday of the Games), and third place was claimed by the Nine Network for their live coverage of Day 16 of the Games.[173]
Marketing
[edit]"Survival" by Muse was announced as the official song of the Olympics,[174] to be played by international broadcasters reporting on the Games.[175] The track was noted to express a sense of conviction and determination to win.[176] In August 2009, the Royal Mail commissioned artists and illustrators to design 30 stamps, which were released in batches of 10 between 2009 and 2011.[177] The last ones were released on 22 July 2011.[178] Two £5 coins designed by Saiman Miah were made to commemorate the Olympics.[179] As with other Olympics since 1952, the Royal Mint struck a set of commemorative one-kilogram gold and silver coins.[180]
Motto
[edit]The official motto for the 2012 Summer Olympics was "Inspire a generation". It was chosen to highlight the organisers' commitment to inspire the world, including younger generations, to get involved in sporting events through the Games' legacy.[181] A secondary motto of "Be part of it" was also used throughout marketing.[182]
Logo and graphics
[edit]There were two London 2012 logos: one used for the bidding process, and the other used in the branding for the Games themselves. The bid logo, created by Kino Design, was a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012", making the shape of the River Thames in East London. The main logo, designed by Wolff Olins and published on 4 June 2007, is a representation of the number 2012, with the Olympic Rings embedded within the zero.[183]
Public reaction to the main logo in a June 2007 BBC poll was negative; more than 80% of votes gave it the lowest possible rating.[184] Several newspapers ran their own logo competitions, displaying alternative submissions from their readers,[185] and several writers from news agencies criticised the logo.[185][186][187] It was suggested that the logo resembled the American cartoon characters Lisa Simpson and Bart Simpson performing fellatio.[188][189] In February 2011, Iran threatened to boycott the Olympics, complaining that the logo appeared to spell out the word "Zion". However, this boycott did not occur.[190]
Colours
[edit]The four main colours used in the branding of the Games were pink, blue, green and orange. These colours were chosen to showcase the spirit of the Games: energetic, spirited, youthful, and bright.
The auxiliary colours used in the branding were dark purple, grey, and gold. These were mostly used in symbols and graphics to offset the brightness of the main colours.
Mascots
[edit]The official mascots for the 2012 Summer Olympics and Paralympic Games were unveiled on 19 May 2010.[191] Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton.[191] They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held.[191] The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced.[192] Four stories have been created about the mascots: Out Of A Rainbow, Adventures On A Rainbow, Rainbow Rescue, and Rainbow to the Games.[193]
Creative Review magazine praised the mascots,[194] but elsewhere their design was greeted with some disdain. However, the mascots' creators claimed that young people found the duo appealing.[195]
Chariots of Fire
[edit]The 1981 Best Picture Oscar–winning film Chariots of Fire, which tells the story of two British athletes in the 1924 Olympics, was a recurring theme in promotions for the 2012 Olympics.[196][better source needed] A digitally re-mastered version of Chariots of Fire was released on 13 July 2012 and screened in over 100 UK cinemas as part of the celebrations,[197] and a stage adaptation ran in London theatres from 9 May 2012 to 5 January 2013.[198] The film's theme tune was performed during the opening ceremony by the London Symphony Orchestra, conducted by Simon Rattle. The performance was accompanied by a comedic skit by Rowan Atkinson, which included the opening beach-running footage from the film.[199] A new orchestration of the film's theme tune was played during each medal presentation of the Games.[200]
Controversies
[edit]During the lead-up to the Games, there were controversies over sponsorship,[201] the athletes' use of social media, and several political issues. After a complicated lottery process, thousands of people failed to secure seats for the events they wanted, but a large number of empty seats were observed early in the Games, even at some of the most popular events. There was speculation that this was due to a failure of corporate sponsors to make use of tickets they had received.[88]
During the Games, eight competitors in the badminton women's doubles were disqualified for "not using best efforts", when they tried to lose matches in the group stage to obtain more favourable fixtures in the knockout rounds.[202][203] A number of results in boxing, gymnastics and judo were overturned by officials after initial decisions were appealed against.[204][205][206]
Drug testing and doping violations
[edit]It was announced before the Summer Games that half of all the competitors would be tested for drugs, with 150 scientists set to take 6,000 samples between the start of the Games and the end of the Paralympic Games.[207] Every competitor who won a medal was also tested. The Olympic laboratory tested up to 400 samples every day for more than 240 prohibited substances.[207]
Although there were less than 10 doping violations detected during the games, in the years following many samples were retested with improved laboratory procedures. This resulted in a large number of disqualifications and rescinded medals. As of mid 2024, 44 medals have been stripped due to doping violations with around 130 total disqualifications.[208] In particular, almost 50 were from Russian athletes. Testing for drugs was completed by GSK (GlaxoSmithKline).[209]
In popular culture
[edit]- In the movie 2012, numerous earthquakes occur around the globe as a result of the 2012 apocalypse, while the games are put on hold amid protests marched down 10 Downing Street, as reported in a news broadcast on television.
- The 2024 biographical film, The Fire Inside, depicts the games and narrates the life of gold medalist Claressa "T-Rex" Shields.
See also
[edit]- 2012 Summer Paralympics
- Olympic Games held in Great Britain
- 1908 Summer Olympics – London
- 1948 Summer Olympics – London
- 2012 Summer Olympics – London
- List of IOC country codes
- 2012 Olympic hunger summit
- Twenty Twelve, a comedy mockumentary featuring a fictional London Olympics committee
- 2017 World Championships in Athletics, athletics event also held at the London Stadium
Notes
[edit]- ^ The IOC numbers the Olympiads using Roman numerals.
- ^ Athens has also hosted three IOC-organised events, in 1896, 2004 and the Intercalated Games in 1906. However, the 1906 Games are no longer officially recognised by the IOC, as they do not fit with the quadrennial pattern of the modern Olympics.
- ^ Originally, Israel had 38 participating athletes but swimmer Jonatan Kopelev, who had qualified for the Olympics in June 2012, had to withdraw from the team after having his appendix removed two weeks before the Games.
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Further reading
[edit]- Jaworska, Sylvia; Hunt, Sally (2017). "Intersections and differentiations: a corpus-assisted discourse study of gender representations in the British press before, during and after the London Olympics 2012" (PDF). Gender and Language. 11 (3): 336–364. doi:10.1558/genl.28858. Archived (PDF) from the original on 27 April 2019.
- Mallon, Bill (18 January 2019). "An Update On London 2012 Doping Positives". OlympStats.
- Mallon, Bill (18 January 2019). "All Olympic Doping Positives – The Count By Games". OlympStats.
- Pamment, James. "'Putting the GREAT Back into Britain': National Identity, Public-Private Collaboration & Transfers of Brand Equity in 2012's Global Promotional Campaign," British Journal of Politics & International Relations (2015) 17#2 pp 260–283.
- Surowiec, Pawel. and Philip Long. "Hybridity and Soft Power Statecraft: The 'GREAT' Campaign." Diplomacy & Statecraft 31:1 (2020): 1–28. online review [1]
Official reports
- LOCOG, ed. (2013). Volume 1: Summary of the bid preparation. London 2012 Olympic Games: The Official Report. London: LOCOG.
- Knight, Tom; Ruscoe, Sybil (2012). Volume 2: London 2012 Olympic and Paralympic Games: the Official Commemorative Book. London 2012 Olympic Games: The Official Report. Chichester: Wiley. ISBN 978-1-119-97314-0. OL 24283202W.
- LOCOG, ed. (2013). Volume 3: Summary of Olympic Games preparations. London 2012 Olympic Games: The Official Report. London: LOCOG.
External links
[edit]- Official
- "London 2012". Olympics.com. International Olympic Committee.
- Official website (London2012.com) at the UK Government Web Archive (archived 28 February 2013)
- News media
- London 2012 at BBC Online
- 2012 Summer Olympics collected news and commentary at The Guardian
- 2012 London Olympics at NBC at the Wayback Machine (archived 3 July 2013)
- London Olympics Business at The Telegraph at the Wayback Machine (archived 14 September 2010)
2012 Summer Olympics
View on GrokipediaBidding Process
Host City Selection
The host city for the 2012 Summer Olympics was selected during the 117th session of the International Olympic Committee (IOC) held in Singapore on 6 July 2005.[6] The process involved secret ballot voting among eligible IOC members, excluding those who were nationals of countries with candidate cities in each round.[7] Five cities advanced to the final candidature phase after initial evaluation: London (United Kingdom), Madrid (Spain), Moscow (Russia), New York City (United States), and Paris (France). These cities were chosen by the IOC Executive Board on 18 May 2004 from an original list of nine applicant cities. Voting proceeded in multiple rounds, with the lowest-scoring city eliminated after each until two remained for the final ballot.[7] In the first round, London received 22 votes, narrowly ahead of Paris with 21, while Madrid garnered 20, New York 19, and Moscow 15; Moscow was eliminated.[6] The second round saw Madrid lead with 32 votes, followed by London with 27 and Paris with 25, eliminating New York with 16.[6] After New York's elimination, the third round resulted in London pulling ahead with 39 votes to Paris's 33, with Madrid receiving 31 and thus being eliminated.[6]| Round | London | Paris | Madrid | New York | Moscow |
|---|---|---|---|---|---|
| 1 | 22 | 21 | 20 | 19 | 15 |
| 2 | 27 | 25 | 32 | 16 | — |
| 3 | 39 | 33 | 31 | — | — |
| 4 | 54 | 50 | — | — | — |
Competing Bids and Evaluation
The International Olympic Committee (IOC) received applications from nine cities to host the 2012 Summer Olympics by the deadline of 15 July 2003: Havana (Cuba), Istanbul (Turkey), Leipzig (Germany), London (United Kingdom), Madrid (Spain), Moscow (Russia), New York City (United States), Paris (France), and Rio de Janeiro (Brazil). Havana withdrew its application shortly after submission due to financial constraints. The IOC's Candidature Acceptance Working Group reviewed the remaining eight bids based on criteria including government guarantees, public support, venue feasibility, and legacy planning, ultimately advancing five to official candidate status on 13 November 2003: London, Madrid, Moscow, New York City, and Paris. The IOC Evaluation Commission, chaired by Hein Verbruggen, conducted on-site visits to assess each candidate's technical capabilities from February to March 2005: Madrid (3–6 February), London (16–19 February), New York City (21–24 February), Paris (9–12 March), and Moscow (23–26 March).[10] These evaluations focused on government and public support, legal aspects, sports venues, Olympic village, doping controls, medical services, transport, accommodation, security, environmental protection, and legacy impacts, without assigning numerical scores or rankings to avoid influencing the vote.[10] The commission's report, released on 6 June 2005, described Paris as having the strongest overall proposal, citing unanimous national government backing, extensive existing infrastructure (including 80% of venues already built or planned), efficient transport networks, and robust legacy commitments for Seine-Saint-Denis regeneration.[11] London's bid was commended for its athlete-centered facilities, innovative 4,000-bed Olympic village in Stratford with post-Games affordable housing, and emphasis on East London economic revitalization through brownfield redevelopment, though transport upgrades were flagged as ambitious.[10] Madrid highlighted a compact venue cluster minimizing new construction, strong public support (over 90% in polls), and integration with ongoing urban projects, but noted potential overload on Madrid-Barajas Airport.[11] New York City demonstrated solid private-sector financing and global brand appeal, yet encountered venue risks after the state rejected funding for a proposed West Side Stadium, shifting reliance on temporary structures.[12] Moscow showed high-level government guarantees and low projected costs, but the report raised concerns over air pollution, security in a post-Chechen conflict context, and past doping scandals in Russian sports.[12] On 6 July 2005, at the 117th IOC Session in Singapore, each candidate city delivered a 45-minute presentation to IOC members, followed by a secret ballot vote conducted in multiple rounds to eliminate the lowest vote-getters until a majority was achieved.[7] In the first round, London received 22 votes, Paris 21, Madrid 20, New York City 19, and Moscow 15; Moscow was eliminated.[7] In the second round, Madrid received 32 votes, London 27, Paris 25, and New York City 16; New York City was eliminated.[7] The third round, involving London, Paris, and Madrid, resulted in London 39, Paris 33, and Madrid 31; Madrid was eliminated.[7] In the final fourth round head-to-head between London and Paris, London secured 54 votes to Paris's 50, winning the right to host despite pre-vote evaluations favoring Paris, reflecting IOC members' independent assessment of factors like long-term legacy and hosting history—London becoming the first city to host three Summer Olympics.[7][13]Preparations and Development
Venues and Infrastructure
The venues for the 2012 Summer Olympics consisted primarily of newly constructed facilities in the 560-acre Olympic Park in Stratford, East London, alongside existing and temporary structures across the city and United Kingdom. Approximately 80 percent of venues were pre-existing or temporary, minimizing capital expenditure while leveraging iconic locations such as Wembley Stadium for football and Lord's Cricket Ground for archery. The Olympic Park hosted nine new permanent sporting venues, the athletes' village, and ancillary infrastructure on a former industrial brownfield site regenerated through public investment.[14][15] Principal new venues in the Olympic Park included the Olympic Stadium, with a capacity of 80,000 for athletics events and opening/closing ceremonies; the London Aquatics Centre, accommodating 17,500 spectators for swimming and diving; the Copper Box Arena for handball (capacity 7,000); and the Velopark for track cycling. Temporary structures like the Basketball Arena (12,000 capacity) supported multiple sports, while the Lee Valley White Water Centre outside the park hosted canoe slalom. Events outside London utilized facilities such as Eton Dorney for rowing, Weymouth for sailing, and various stadiums for football matches in cities including Manchester and Glasgow.[16][17][18] Infrastructure developments focused on transport enhancements to handle peak demands exceeding four million passenger journeys daily, with Transport for London investing £6.5 billion overall. Key upgrades encompassed a 50 percent capacity increase on the Docklands Light Railway via extensions to Stratford International and Woolwich, refurbishments to Stratford station, and improvements to Central and Jubilee Underground lines. Additional works included ten new railway lines, 30 bridges for pedestrian and cyclist access, £40 million in Underground communications, and £10 million for pedestrian and cycling routes within the park. These measures ensured connectivity between venues and central London, with post-Games legacies including sustained public transport capacity and the repurposing of the athletes' village into 2,800 residential units.[17][19][20]Transportation and Logistics
Transport for London invested £6.5 billion in upgrades to the city's transport infrastructure ahead of the 2012 Games, focusing on increasing capacity and reliability across rail, bus, and other modes to handle an estimated 10.8 million spectator journeys. These enhancements included a 10% increase in Underground services, new trains, and refurbishments at key stations such as Stratford and King's Cross St Pancras to manage peak-hour surges.[21] The strategy emphasized public transport, with organizers targeting 100% spectator travel by rail, bus, or other sustainable modes, supplemented by walking and cycling options near venues.[22] High-speed rail services, branded as Olympic Javelin trains (Class 395), operated on the High Speed 1 line, connecting St Pancras International to Stratford's Olympic Park in approximately seven minutes at speeds up to 140 mph, commencing on July 28, 2012.[23] A novel addition was the Emirates Air Line cable car, opened on June 28, 2012, spanning the River Thames between the ExCeL exhibition centre and The O2 Arena, providing aerial transport for up to 2,500 passengers per hour with views over east London.[24] Logistics for athletes and officials featured dedicated Games lanes on roads and priority rail access, coordinated via a central transport command centre monitoring real-time data to preempt disruptions.[25] Road traffic management mitigated congestion through restrictions, parking controls, and incentives for alternative travel, resulting in a 15-30% decline in vehicle volumes on key routes during peak periods, contrary to pre-Games fears of gridlock. Overall, the system facilitated over 100 million public transport trips from July 27 to September 9, 2012, with minimal delays despite a 50% ridership surge on some lines, attributed to high compliance with travel planning apps and signage.[26] Legacy improvements encompassed ten new railway lines and 30 bridges, enhancing long-term connectivity in east London.[27]Financing and Budget Management
The initial bid for the 2012 Summer Olympics estimated a gross cost of approximately £4 billion, to be financed by £3.4 billion in public funds and £738 million from private sector contributions.[28] This figure reflected optimistic assumptions about construction timelines, material costs, and revenue generation, common in Olympic bidding processes where historical data shows average overruns exceeding 150 percent due to underestimation of risks such as inflation and design changes.[29] By March 2007, following detailed planning and revealed uncertainties in venue designs and procurement, the UK government revised the Public Sector Funding Package (PSFP)—covering capital costs for venues, infrastructure, and related programmes—to over £9 billion, incorporating a £6 billion increase in public funding while reducing expected private contributions to £165 million; this adjustment included £2.7 billion in contingencies to address potential pressures from construction inflation and scope changes.[28] The PSFP, totaling £9.298 billion, was primarily drawn from public sources: £6.248 billion (67 percent) from central government via the Department for Culture, Media and Sport, £2.175 billion (23 percent) redirected from National Lottery proceeds originally allocated to good causes, and £875 million (10 percent) from the Greater London Authority and associated development agencies.[30] Operational costs, managed separately by the London Organising Committee of the Olympic Games (LOCOG), were funded through commercial revenues including International Olympic Committee contributions, ticket sales exceeding £500 million, and sponsorships generating over £900 million, insulating the PSFP from event-specific shortfalls.[30] The Olympic Delivery Authority (ODA), established under the London Olympic Games and Paralympic Games Act 2006, oversaw PSFP expenditure with quarterly transparency reports to Parliament, emphasizing risk registers, value-for-money audits, and fixed-price contracts to mitigate overruns seen in prior Games like Athens 2004.[28] Budget management incorporated substantial contingencies—initially 12 percent of programme costs, later bolstered—and proactive adjustments, such as early design freezes and procurement strategies that contained non-security venue costs within allocations despite global steel price spikes.[28] A notable pressure arose in venue security, where costs escalated from £29 million to £543 million due to revised requirements for over 20,000 personnel following private contractor shortfalls, drawing from contingencies without derailing the overall package.[30]| Funding Source | Amount (£ million) | Percentage of PSFP |
|---|---|---|
| Central Government | 6,248 | 67% |
| National Lottery | 2,175 | 23% |
| Greater London Authority/Development Agencies | 875 | 10% |
| Total | 9,298 | 100% |
Security Arrangements
The security operation for the 2012 Summer Olympics and Paralympics in London was led by the Metropolitan Police Service, in coordination with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), the Ministry of Defence, and private contractors, encompassing counter-terrorism, venue protection, and cyber defenses against threats heightened by the 2005 London bombings and global jihadist risks.[33] The initial public budget allocation for policing and security was £475 million, covering personnel, equipment, and intelligence, though total costs escalated to approximately £553 million due to expanded military involvement and contractor shortfalls.[34] This included £282 million specifically for physical measures such as perimeter fencing, CCTV surveillance, search equipment, and screening at venues accommodating over 10.5 million spectators.[30] Private security firm G4S was contracted in 2010 for £284 million to supply up to 10,400 guards for venue perimeter and access control, but by July 2012, the company admitted it could deliver only about 6,800 trained personnel, citing recruitment, vetting, and training failures that left thousands of positions unfilled despite earlier assurances to LOCOG.[35] This shortfall, described by G4S chief executive Nick Buckles as a "humiliating shambles," prompted the rapid redeployment of 3,500 additional British military personnel—beyond the planned 13,500 total troops—to cover gaps, alongside reallocating 2,000 police officers from routine duties.[36] The episode exposed vulnerabilities in outsourcing critical security to profit-driven firms lacking sufficient oversight, leading to a post-Games settlement where G4S forfeited £86 million in fees and covered extra military costs.[37] Military contributions formed the operation's backbone, with 13,500 personnel from the Army, Royal Navy, and Royal Air Force deployed from July 2 to September 15, 2012, including 2,100 reservists, performing tasks like bag searches, ticket checks, and explosive ordnance disposal.[38] Air defenses featured ground-based systems such as Rapier and Starstreak missiles positioned at six urban sites, including residential blocks in Greenwich and Leytonstone, marking the first such rooftop deployments in London since World War II; RAF Typhoon jets patrolled from RAF Northolt, supported by helicopters equipped with snipers and radar surveillance.[39] Maritime security involved Royal Navy vessels on the River Thames, while intelligence-led policing, bolstered by MI5 and GCHQ, monitored over 100 potential threats, resulting in arrests but no disruptions during the Games.[40] Cyber protections integrated into IT infrastructure mitigated digital risks, with no breaches reported. Overall, the multi-agency effort—totaling over 40,000 personnel at peak—prevented any terrorist attacks or major breaches across 26 competition days, though critics noted the militarized scale evoked comparisons to a "lockdown" and strained local resources without proportional threat realization.[41][42] Post-event reviews by the National Audit Office affirmed effective threat neutralization but highlighted G4S's lapses as a key lesson in contractor accountability.[43]Environmental and Sustainability Measures
The London 2012 Olympic and Paralympic Games implemented a comprehensive sustainability strategy, guided by the "Staging a Sustainable London 2012" plan, which emphasized zero carbon emissions, zero waste to landfill, and biodiversity enhancement across the event lifecycle.[44] This approach marked the first Olympic Games to quantify its carbon footprint from bid to legacy phases, establishing a reference footprint of approximately 3.4 million tonnes of CO2 equivalent before mitigation measures.[45] The strategy aligned with the One Planet Living framework, endorsed by WWF, integrating principles of resource efficiency and ecological restoration.[46] Waste management initiatives achieved a zero waste to landfill commitment, with over 98 percent of the 2.5 million tonnes of construction waste reused, recycled, or recovered.[47] During the Games period, organizers targeted diverting 70 percent of operational waste through recycling, reuse, or composting, with the remainder processed via mechanical biological treatment rather than disposal.[48] These efforts were overseen by the independent Commission for a Sustainable London 2012, which verified compliance and influenced the development of ISO 20121, an international standard for sustainable event management.[49] Carbon reduction measures yielded a 28 percent decrease in total emissions compared to pre-Games forecasts, driven by efficient energy use in venues and procurement of renewable energy sources.[50] Games-time operations realized approximately 20 percent savings in energy-related emissions through low-carbon technologies, such as LED lighting and combined heat and power systems in the Olympic Park.[51] However, spectator travel, accounting for a significant portion of the footprint, proved challenging to mitigate directly, as international arrivals relied heavily on aviation with limited low-emission alternatives available.[50] Water conservation efforts reduced usage by 40 percent in legacy facilities through rainwater harvesting and greywater recycling systems, particularly in the Olympic Park villages.[45] Biodiversity initiatives transformed a 2.5 square kilometer brownfield site into a habitat supporting over 300 plant species and wetland areas, achieving a net gain in ecological value as measured by pre- and post-construction surveys.[52] Venue construction adhered to high environmental standards, with the Aquatic Centre and other structures certified under BREEAM for minimized resource use and adaptability for post-Games reuse.[53] Transportation sustainability promoted public transit, cycling infrastructure, and low-emission fleet vehicles, reducing reliance on private cars during peak periods.[54]Volunteer and Cultural Programs
The volunteer program for the London 2012 Olympics, known as Games Makers, recruited approximately 70,000 individuals to fill roles such as event support, spectator guidance, and logistical assistance across Olympic and Paralympic venues.[55] Applications opened to the UK public on September 16, 2010, attracting over 240,000 submissions, from which candidates were shortlisted for interviews beginning in February 2011.[56][57] Volunteers were required to commit to a minimum of ten days of service during either the Olympic Games (July 27 to August 12) or Paralympic Games (August 29 to September 9), with training provided to ensure operational readiness.[57] An additional initiative targeted 2,000 young volunteers aged 16 to 18, organized into teams for venue support, with applications encouraged through schools and coaches.[58] The cultural component, designated as the London 2012 Cultural Olympiad, comprised a four-year nationwide program of arts, music, theater, and festivals, culminating in over 400 events to engage communities and visitors.[59] It represented the largest cultural program in the history of the modern Olympic Movement, spanning from 2008 to 2012 with funding from public and private sources.[60] The centerpiece was the London 2012 Festival, a 12-week series from June 21 to September 9, 2012, featuring international artists and distributing seven million tickets for performances, exhibitions, and installations across the UK.[61][62] Notable elements included collaborative music projects like Choral Counting, involving mass choirs, and site-specific events such as aMAZEme, a participatory labyrinth at the Southbank Centre.[63]Marketing and Branding
Logo, Motto, Mascots, and Graphics
The logo for the 2012 Summer Olympics consisted of four abstract jagged shapes arranged in a quadrant formation to spell out "2012", with the word "London" integrated into the second digit and the Olympic rings positioned within the zero.[64] Designed by the agency Wolff Olins, it was unveiled on 5 June 2007 at a cost of £400,000 and intended to convey energy, youthfulness, and the dynamic spirit of London as a modern city.[65] The design provoked widespread public criticism upon release, including a petition signed by over 48,000 people calling for its redesign due to perceptions of ugliness and poor aesthetics, though organizers defended it as bold and memorable.[65] Additional controversies arose from interpretations resembling explicit imagery or political symbols, such as claims by Iranian officials that it encoded "Zion", but these were dismissed by the organizers as unfounded.[65] The official motto, "Inspire a Generation", was announced by London 2012 chairman Sebastian Coe on 18 April 2012 during a 100-day countdown event at Kew Gardens.[66] It emphasized the Games' legacy goal of motivating young people through sport and cultural engagement, aligning with Britain's bidding commitments to broaden participation in physical activity.[67] The mascots were Wenlock, representing the Olympics, and Mandeville, for the Paralympics, both unveiled on 19 May 2010 by creative agency Iris.[68] These one-eyed, cyclops-like figures were conceptualized as drops of steel from the final girder of the Olympic Stadium, with bodies made of polished steel to reflect encountered people and places; Wenlock featured multiple light bulbs symbolizing ideas, while Mandeville's design highlighted Paralympic themes.[69] Public reception was largely negative, with many describing the characters as unsettling or poorly executed, though they were promoted through animations and merchandise to engage children.[68] Graphics and overall branding extended the logo's angular motif into a unified "Look of the Games" developed by FutureBrand, incorporating vibrant patterns and modular elements for venues, signage, and media to evoke movement and inclusivity.[70] The official poster, designed by artist Rachel Whiteread and titled "LOndOn 2012", overlaid Olympic-colored circles to symbolize unity and the host city's landmarks.[71] This visual identity, while polarizing, achieved high recognition and supported extensive marketing across digital and print media.[64]Torch Relay
The Olympic flame for the 2012 Summer Olympics was lit in Olympia, Greece, on 10 May 2012, during a traditional ceremony at the ancient site.[72] It then embarked on an eight-day journey across Greece, including stops on Crete and other islands, before being handed over to British officials in Athens on 17 May.[72] The UK portion of the relay commenced on 19 May 2012 at Land's End in Cornwall, marking the start of a 70-day, 8,000-mile (12,875 km) route that traversed all four nations of the United Kingdom—England, Scotland, Wales, and Northern Ireland—as well as numerous islands and overseas territories.[73][74] The path was designed to engage local communities, passing through over 1,000 cities, towns, and villages, with daily segments averaging 115 torchbearers who carried the flame for 200-300 meters each.[75] In total, approximately 8,000 individuals served as torchbearers, selected through public nominations emphasizing ordinary citizens, community leaders, and those exemplifying Olympic values such as inspiration and perseverance.[76] The relay featured distinctive elements, including the torch—a perforated gold-colored design weighing 800 grams and standing 80 cm tall, fueled by propane—and nightly celebrations where the flame was safeguarded in a secure lantern.[73] Sponsors such as Coca-Cola, Lloyds TSB, and Samsung supported the event, which drew millions of spectators along the route despite occasional security concerns and minor protests in urban areas.[74] The journey concluded on 27 July 2012, when the final torchbearer entered the Olympic Stadium in London to ignite the cauldron during the opening ceremony.[72]Ceremonies
Opening Ceremony
The opening ceremony of the 2012 Summer Olympics, titled Isles of Wonder, took place on 27 July 2012 at the Olympic Stadium in London, commencing at 21:00 BST and lasting nearly four hours.[77] [4] Directed by filmmaker Danny Boyle, the event featured approximately 10,500 performers, including athletes, volunteers, and professionals, and drew an attendance of 80,000 spectators in the stadium.[4] [78] The production cost £27 million, part of an £80 million budget allocated for the four ceremonies.[79] The artistic programme, emphasizing Britain's historical and cultural evolution, opened with a pastoral scene depicting the British countryside, complete with live animals such as cows, sheep, and horses, evoking William Blake's "Jerusalem."[80] This transitioned into a representation of the Industrial Revolution, marked by the erection of smokestacks, forging scenes, and the arrival of the Union Jack atop a globe, symbolizing imperial expansion and technological advancement.[80] [81] Subsequent segments highlighted the National Health Service (NHS) through a tribute involving nurses, doctors, and children in hospital beds, juxtaposed with fictional villains from British literature like the Child Catcher and Lord Voldemort, before Mary Poppins characters descended to "defend" the scene.[81] [82] A pre-recorded sequence featured Queen Elizabeth II appearing to skydive into the stadium with James Bond (Daniel Craig), followed by live elements including Rowan Atkinson as Mr. Bean interrupting a Chariots of Fire rehearsal and performances by British musicians such as Paul McCartney.[82] The parade of nations involved over 10,500 athletes entering the stadium, grouped by National Olympic Committee, with Greece leading and host Great Britain concluding, each delegation accompanied by its flag bearer.[4] IOC President Jacques Rogge declared the Games open, after which the Olympic flame was relayed among seven young athletes—chosen for their promise in British sport—who ignited the cauldron designed by Thomas Heatherwick.[80] The ceremony attracted an estimated global television audience of 900 million viewers, though some analyses suggested a lower figure around 700 million, reflecting strong interest despite competing with the Beijing 2008 event's scale.[83] [84] It received widespread acclaim for its creativity and authenticity in portraying British identity, though minor technical issues, such as a BBC broadcast glitch, and debates over the NHS segment's prominence as a public institution tribute were noted.[85] [86]Closing Ceremony
The closing ceremony of the 2012 Summer Olympics occurred on 12 August 2012 at the Olympic Stadium in London, beginning at 21:00 BST and lasting nearly four hours.[87] Directed by Kim Gavin, the event emphasized a "Symphony of British Music," featuring performances by numerous British artists and groups to celebrate the host nation's cultural contributions.[88] Approximately 80,000 spectators and 10,000 athletes attended in the stadium, with an estimated 26 million viewers in the United Kingdom.[89] The ceremony commenced with protocol elements, including the parade of athletes entering under a "Rush Hour" theme simulating London traffic, followed by the lowering of the Olympic flag and a performance of "God Save the Queen."[90] International Olympic Committee President Jacques Rogge then delivered a speech praising the Games as "happy and glorious," officially declaring them closed and transferring authority to the next host.[82] Medals for the men's marathon were presented to winners Samuel Wanjiru of Kenya (gold, though he did not attend), Stephen Kiprotich of Uganda (silver), and Bashir Abdi of Belgium (bronze).[89] The artistic program highlighted British music across decades, starting with Ray Davies performing "Waterloo Sunset" and transitioning to segments like a street party reenactment with acts including the Pet Shop Boys ("West End Girls") and a Spice Girls reunion on London taxis performing "Spice Up Your Life."[91] Other notable performances featured Brian May and Roger Taylor of Queen with Jessie J on "We Will Rock You," Emeli Sandé singing "Read All About It," Muse with "Survival," and a finale with The Who ("Baba O'Riley" and "Lover's Rock").[92] [93] A handover segment to Rio de Janeiro for the 2016 Games included London Mayor Boris Johnson receiving the Olympic flag from athlete Sarah Stevenson, who passed it to Rio Mayor Eduardo Paes, accompanied by Brazilian samba dancers and a caipirinha performance.[82] The ceremony concluded with the extinguishing of the Olympic flame by a steel worker using a piston, fireworks over the stadium, and athletes waving flags in celebration.[89]Participants and Sports
National Olympic Committees and Athlete Participation
All 204 National Olympic Committees (NOCs) participated in the 2012 Summer Olympics, establishing a record for the greatest number of NOCs in a single edition of the Games.[94] A total of 10,568 athletes competed across 302 events in 28 sports, reflecting broad international engagement.[1] Female athletes constituted 44% of the total participants, with women competing in every sport for the first time in Olympic history; this milestone was achieved through the inclusion of female competitors from previously all-male delegations, including those from Brunei Darussalam, Qatar, and Saudi Arabia. The host nation, Great Britain, assembled the largest delegation with 542 athletes spanning all 26 sports contested.[95] The United States fielded the second-largest contingent of 530 athletes, followed by Russia in third place.[96] Olympic Solidarity supported 657 athletes from developing nations and smaller NOCs, 72 of whom secured medals, demonstrating the initiative's effectiveness in enhancing global access to elite competition. In total, athletes from 85 NOCs won at least one medal, underscoring the competitive spread beyond traditional powerhouses.Sports Program and Event Schedule
The 2012 Summer Olympics featured a sports programme comprising 26 sports across 39 disciplines and a total of 302 events, contested for medals by approximately 10,500 athletes representing 204 National Olympic Committees.[1] This structure maintained continuity with prior Games, with aquatics treated as a single sport incorporating multiple sub-disciplines including swimming, diving, synchronized swimming, and water polo.[97] No new sports were introduced, though disciplines such as BMX cycling and women's boxing debuted at the Olympic level, expanding participation opportunities while adhering to the International Olympic Committee's criteria for universality and gender balance.[1] The sports contested were: aquatics, archery, athletics, badminton, basketball, beach volleyball, boxing, canoe slalom, canoe sprint, cycling (BMX racing, mountain biking, road, and track), equestrian (dressage, eventing, and jumping), fencing, field hockey, football, gymnastics (artistic, rhythmic, and trampoline), handball, judo, modern pentathlon, rowing, sailing, shooting, table tennis, taekwondo, tennis, triathlon, volleyball (indoor and beach variants counted separately), weightlifting, and wrestling (Greco-Roman and freestyle).[97][98] Athletics and aquatics dominated the programme, accounting for 47 and approximately 37 events respectively, together representing over 27% of the total medal opportunities.[99] Competition scheduling began with preliminary matches in football on 25 July 2012, prior to the formal opening ceremony, to accommodate the sport's group-stage format across multiple venues including Wembley Stadium and locations outside London such as Glasgow and Coventry.[100] The core programme activated following the opening ceremony on 27 July, with events distributed across 17 days until the final competitions on 12 August, coinciding with the closing ceremony.[1] Early days emphasized combat sports like judo (starting 28 July) and archery (27 July), while aquatic and track events peaked mid-Games; for example, swimming ran from 28 July to 4 August, and athletics from 3 to 12 August, allowing for progressive elimination rounds and finals to maximize venue efficiency and spectator attendance.[101][102] Overlapping schedules across 34 venues ensured daily medal awards, with the final day featuring marathons, basketball finals, and modern pentathlon.[98]Records and Statistical Highlights
A total of 10,568 athletes, comprising 5,892 men and 4,676 women, participated from 204 National Olympic Committees across 302 events in 28 sports.[5] This marked the third Games featuring near gender parity in athlete participation, following Beijing 2008 and preceding Rio 2016. Competitors established 38 world records and 99 Olympic records, with swimming accounting for the highest number of world records due to advancements in training and pool technology despite prior equipment restrictions. Notable world records included David Rudisha's men's 800 metres time of 1:40.91 in athletics on August 9, the first such mark in the event at an Olympics since 1968.[103] Jamaica's men's 4×100 metres relay team set 36.84 seconds on August 11, surpassing their own prior mark.[104] The United States women's 4×100 metres relay achieved 33.82 seconds on August 10.[105] In swimming, Dana Vollmer recorded 55.98 seconds in the women's 100 metres butterfly on July 28, the first sub-56-second performance.[106] Olympic records were more numerous, including Usain Bolt's 9.63 seconds in the men's 100 metres on August 5, retaining his title while equaling the fastest legal time ever at that point.[107] Michael Phelps secured his 22nd career Olympic medal, surpassing Larisa Latynina's record of 18 to become the most decorated Olympian in history, with four golds and two silvers in London. Great Britain achieved its highest medal haul since 1908, placing third overall, driven by home advantage and targeted investments in sports like cycling and athletics.[94]Competition Results
Medal Table
The medal standings for the 2012 Summer Olympics, updated by the International Olympic Committee to account for doping violations, re-analyses of samples, and subsequent re-allocations, ranked nations by gold medals earned, followed by silver and then bronze in case of ties. The United States topped the table with 48 gold medals, ahead of China with 39. Great Britain, the host nation, placed third with 29 gold medals, its best performance in over a century. Russia dropped significantly due to multiple disqualifications in weightlifting, athletics, and other sports. A total of 85 National Olympic Committees received at least one medal across 302 events.[108][109]| Rank | Nation | Gold | Silver | Bronze | Total |
|---|---|---|---|---|---|
| 1 | United States (USA) | 48 | 26 | 31 | 105 |
| 2 | China (CHN) | 39 | 31 | 22 | 92 |
| 3 | Great Britain (GBR) | 29 | 17 | 19 | 65 |
| 4 | Russia (RUS) | 18 | 20 | 26 | 64 |
| 5 | South Korea (KOR) | 13 | 9 | 9 | 31 |
| 6 | Germany (GER) | 11 | 20 | 14 | 45 |
| 7 | France (FRA) | 11 | 11 | 12 | 34 |
| 8 | Australia (AUS) | 8 | 15 | 12 | 35 |
| 9 | Italy (ITA) | 8 | 9 | 11 | 28 |
| 10 | Japan (JPN) | 7 | 14 | 17 | 38 |
Notable Performances and Podium Sweeps
Usain Bolt of Jamaica defended his Olympic titles in the 100 meters and 200 meters sprints, setting an Olympic record of 9.63 seconds in the 100 meters final on August 5 and winning the 200 meters in 19.32 seconds on August 9, while also anchoring the Jamaican 4x100 meters relay to gold, achieving the first triple sprint defense in Olympic history.[110][111][112] Michael Phelps of the United States secured four gold medals and two silvers across six events, including the 200 meters individual medley, elevating his career total to 18 golds and establishing him as the most decorated Olympian at that time with 22 medals overall.[113][114] Mo Farah of Great Britain claimed double gold in the 5,000 meters and 10,000 meters track events on August 4 and August 10, respectively, marking the first such distance double by a British athlete at a home Olympics.[115] Jessica Ennis-Hill won the women's heptathlon for Great Britain on August 4 with 6,775 points, overcoming a long jump shortfall through strong performances in subsequent events.[116] In cycling, Chris Hoy earned two golds for Great Britain in the keirin and team sprint on August 2 and August 3, contributing to the host nation's record haul in the velodrome.[117] The Games saw 44 world records and numerous Olympic records broken, particularly in swimming with feats like Dana Vollmer's 55.98 seconds in the women's 100 meters butterfly on July 29.[118][119] The United States women's 4x100 meters freestyle relay set a world record of 3:33.48 on July 28.[105] Jamaica achieved a rare podium sweep in the men's 200 meters on August 9, with Bolt, Yohan Blake, and Warren Weir taking gold, silver, and bronze in times of 19.32, 19.44, and 19.84 seconds, respectively, all from the same training club.[120][121] China dominated badminton by winning all five event golds, the first such clean sweep in the sport's Olympic history, including Lin Dan's victory in men's singles on August 5.[122][123] Russia swept the synchronized swimming golds in both the duet on August 10 and team events, securing their fourth consecutive team title with a score of 197.03 points in the team final.[124][125]Broadcasting and Media
Global Coverage and Rights Holders
The International Olympic Committee (IOC) holds exclusive global media rights to the Olympic Games, sublicensing them territorially to rights-holding broadcasters (RHBs) for television, radio, internet, and mobile coverage. For the 2012 Summer Olympics in London, these rights were distributed to RHBs in over 200 territories worldwide, enabling comprehensive global transmission through a combination of free-to-air, pay-TV, and digital platforms.[126] The Olympic Broadcasting Services (OBS), a subsidiary of the IOC, produced the international host feed—a unified signal with multi-camera coverage, graphics, and commentary inserts—that RHBs adapted for local audiences, marking a milestone in standardized Olympic production.[127] This structure generated substantial revenue for the IOC, reported at approximately £2.7 billion from TV rights sales for London 2012, funding about half of the organization's operations and contributions to the Games.[128] Rights allocations often followed regional collective bargaining, prioritizing public service broadcasters in many areas while allowing commercial entities in high-value markets. In Europe (excluding Italy), the European Broadcasting Union secured comprehensive rights, with the BBC serving as the host nation broadcaster in the United Kingdom, delivering up to 5,000 hours across 27 channels including interactive red-button services.[126] In the United States, NBCUniversal held exclusive rights after paying a record fee, outbidding competitors like Fox and ESPN by nearly $1 billion for the 2012-2020 cycle.[129] Other major holders included China's CCTV for the People's Republic (with restrictions in Macao), Japan's Japan Consortium, Australia's Nine Network, and Brazil's Record TV. In the Arab states, the Arab States Broadcasting Union managed coverage.[126]| Selected Territory/Region | Rights-Holding Broadcaster(s) | Coverage Notes |
|---|---|---|
| United States | NBCUniversal | All rights, including TV, digital, and radio |
| Canada | Canada's Olympic Broadcast Media Consortium | All rights |
| Brazil | Rádio e Televisão Record S/A | All rights |
| Europe (excl. Italy) | European Broadcasting Union | All rights except certain satellite in Italy |
| Italy | Sky Italia | All rights |
| People's Republic of China | Chinese Central Television | All rights, language-specific |
| Japan | Japan Consortium | All rights |
| Australia | Nine Network Australia | All rights |
