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Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India, seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak's Apple I personal computer. Together, the duo gained fame and wealth a year later with production and sale of the Apple II, one of the first highly successful mass-produced microcomputers.

Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the largely unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh launched the desktop publishing industry in 1985 (for example, the Aldus Pagemaker) with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics and PostScript.

In 1985, Jobs departed Apple after a long power struggle with the company's board and its then-CEO, John Sculley. That same year, Jobs took some Apple employees with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets, serving as its CEO. In 1986, he bought the computer graphics division of Lucasfilm, which was spun off independently as Pixar.[2] Pixar produced the first computer-animated feature film, Toy Story (1995), and became a leading animation studio, producing dozens of commercially successful and critically acclaimed films.

In 1997, Jobs returned to Apple as CEO after the company's acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer Jony Ive to develop a line of products and services that had larger cultural ramifications, beginning with the "Think different" advertising campaign, and leading to the iMac, iTunes, Mac OS X, Apple Store, iPod, iTunes Store, iPhone, App Store, and iPad. Jobs was also a board member at Gap Inc. from 1999 to 2002.[3] In 2003, Jobs was diagnosed with a pancreatic neuroendocrine tumor. He died of tumor-related respiratory arrest in 2011; in 2022, he was posthumously awarded the Presidential Medal of Freedom. Since his death, he has won 141 patents; Jobs holds over 450 patents in total.[4]

Early life

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Family

[edit]

Steven Paul Jobs[5] was born in San Francisco, California, on February 24, 1955, to Joanne Carole Schieble and Abdulfattah "John" Jandali (Arabic: عبد الفتاح الجندلي). Abdulfattah Jandali was born in a Muslim household to wealthy Syrian parents, the youngest of nine siblings. After obtaining his undergraduate degree at the American University of Beirut, Jandali pursued a PhD in political science at the University of Wisconsin. There, he met Joanne Schieble, an American Catholic of Swiss-German descent whose parents owned a mink farm and real estate in Green Bay. The two fell in love but faced opposition from Schieble's father due to Jandali's Muslim faith. When Schieble became pregnant, she arranged for a closed adoption, and travelled to San Francisco to give birth.[6] His cousin Bassma Al Jandaly has claimed that Jobs' birth name (prior to adoption) was Abdul Lateef Jandali (Arabic: عبد اللطيف الجندلي).[7]

Schieble requested that her son be adopted by college graduates. A lawyer and his wife were selected, but they withdrew after discovering that the baby was a boy, so Jobs was instead adopted by Paul Reinhold Jobs and his wife Clara. Paul Jobs, an American of German descent, was the son of a dairy farmer from Washington County, Wisconsin. After dropping out of high school, Paul Jobs worked as a mechanic, then joined the US Coast Guard. After he was discharged at San Francisco, Paul married Clara Hagopian of Armenian descent in February 1946 and they moved to Wisconsin, then Indiana, where Paul worked as a machinist and later as a car salesman. Since Clara missed San Francisco, she convinced Paul to move back. There, Paul worked as a repossession agent, and Clara became a bookkeeper. In 1955, after having an ectopic pregnancy, the couple looked to adopt a child.[6] Since they lacked a college education, Schieble initially refused to sign the adoption papers, and went to court to request that her son be removed from the Jobs household and placed with a different family, but changed her mind after Paul and Clara promised to pay for their son's college tuition.[6][8]

Infancy

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In his youth, Jobs's parents took him to a Lutheran church.[9] When Steve was in high school, Clara admitted to Steve's girlfriend, Chrisann Brennan, that she "was too frightened to love [Steve] for the first six months of his life ... I was scared they were going to take him away from me. Even after we won the case, Steve was so difficult a child that by the time he was two I felt we had made a mistake. I wanted to return him." When Chrisann shared this comment with Steve, he stated that he was already aware,[10] and later said that he had been deeply loved and indulged by Paul and Clara. Jobs would "bristle" when Paul and Clara were referred to as his "adoptive parents", and he regarded them as his parents "1,000%". Jobs referred to his biological parents as "my sperm and egg bank. That's not harsh, it's just the way it was, a sperm bank thing, nothing more."[11]

Childhood

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I always thought of myself as a humanities person as a kid, but I liked electronics... then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.

—Steve Jobs[12]

Paul Jobs worked in several jobs that included a try as a machinist,[13] several other jobs,[14] and then "back to work as a machinist". Paul and Clara adopted Jobs's sister Patricia in 1957,[15] and by 1959 the family had moved to the Monta Loma neighborhood in Mountain View, California.[16] Paul built a workbench in his garage for his son in order to "pass along his love of mechanics". Jobs, meanwhile, admired his father's craftsmanship "because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him ... I wasn't that into fixing cars ... but I was eager to hang out with my dad."[17]

Home of Paul and Clara Jobs, on Crist Drive in Los Altos, California
The childhood family home of Steve Jobs on Crist Drive in Los Altos, California, is the original site of Apple Computer. The home was added to a list of historic Los Altos sites in 2013.[18]

Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times. He frequently played pranks on others at Monta Loma Elementary School in Mountain View. His father Paul (who was abused as a child) never reprimanded him, however, and instead blamed the school for not challenging his brilliant son.[19] Jobs skipped the 5th grade and transferred to the 6th grade at Crittenden Middle School in Mountain View, where he became a "socially awkward loner".[20] Jobs was often "bullied" at Crittenden Middle, and in the middle of 7th grade, he gave his parents an ultimatum: either they would take him out of Crittenden or he would drop out of school.[21]

The Jobs family was not affluent, and only by expending all their savings were they able to buy a new home in 1967, allowing Steve to change schools. The new house (a three-bedroom home on Crist Drive in Los Altos, California) was in the better Cupertino School District, in Cupertino, California.[22] The house was declared a historic site in 2013, as the first site of Apple Computer.[18] As of 2013, it was owned by Jobs's sister, Patty, and occupied by his stepmother, Marilyn.[23] When he was 13, in 1968,[24] Jobs was given a summer job by Bill Hewlett (of Hewlett-Packard) after Jobs cold-called him to ask for parts for an electronics project.[25]

Homestead High

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Jobs's Homestead High School yearbook photo, 1972

The location of the Los Altos home meant that Jobs would be able to attend nearby Homestead High School, which had strong ties to Silicon Valley.[12] He began his first year there in late 1968 along with Bill Fernandez,[26] who introduced Jobs to Steve Wozniak, and would become Apple's first employee. Neither Jobs nor Fernandez (whose father was a lawyer) came from engineering households and thus decided to enroll in John McCollum's Electronics I class.[26] Jobs had grown his hair long and become involved in the growing counterculture, and the rebellious youth eventually clashed with McCollum and lost interest in the class.[26]

Jobs underwent a change during mid-1970. He later noted to his official biographer that "I started to listen to music a whole lot, and I started to read more outside of just science and technology — Shakespeare, Plato. I loved King Lear ... when I was a senior I had this phenomenal AP English class. The teacher was this guy who looked like Ernest Hemingway. He took a bunch of us snowshoeing in Yosemite." During his last two years at Homestead High, Jobs developed two different interests: electronics and literature.[27] These dual interests were particularly reflected during Jobs's senior year, as his best friends were Wozniak and his first girlfriend, the artistic Homestead junior Chrisann Brennan.[28]

In 1971, after Wozniak began attending University of California, Berkeley, Jobs would visit him there a few times a week. This experience led him to study in nearby Stanford University's student union. Instead of joining the electronics club, Jobs put on light shows with a friend for Homestead's avant-garde jazz program. He was described by a Homestead classmate as "kind of brain and kind of hippie ... but he never fit into either group. He was smart enough to be a nerd, but wasn't nerdy. And he was too intellectual for the hippies, who just wanted to get wasted all the time. He was kind of an outsider. In high school everything revolved around what group you were in, and if you weren't in a carefully defined group, you weren't anybody. He was an individual, in a world where individuality was suspect." By his senior year in late 1971, he was taking a freshman English class at Stanford and working on a Homestead underground film project with Chrisann Brennan.[29][30]

Around that time, Wozniak designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. He was inspired by an article titled "Secrets of the Little Blue Box" from the October 1971 issue of Esquire.[31] Jobs decided then to sell them and split the profit with Wozniak. The clandestine sales of the illegal blue boxes went well and perhaps planted the seed in Jobs's mind that electronics could be both fun and profitable.[32] In a 1994 interview, he recalled that it took six months for him and Wozniak to design the blue boxes.[33] Jobs later reflected that had it not been for Wozniak's blue boxes, "there wouldn't have been an Apple".[34] He states it showed them that they could take on large companies and beat them.[35][36]

By his senior year of high school, Jobs began using LSD.[27] He later recalled that on one occasion he consumed it in a wheat field outside Sunnyvale, and experienced "the most wonderful feeling of my life up to that point".[37] In mid-1972, after graduation and before leaving for Reed College, Jobs and Brennan rented a house from their other roommate, Al.[38]

Reed College

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In September 1972, Jobs enrolled at Reed College in Portland, Oregon.[39] He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford.[40] Jobs soon befriended Robert Friedland,[41] who was Reed's student body president at that time.[42] Brennan remained involved with Jobs while he was at Reed.

I was interested in Eastern mysticism which hit the shores about then. At Reed there was a constant flow of people stopping by – from Timothy Leary and Richard Alpert, to Gary Snyder. There was a constant flow of intellectual questioning about the truth of life. That was the time when every college student in the country read Be Here Now and Diet for a Small Planet.

—Steve Jobs[43]

After just one semester, Jobs dropped out of Reed College without telling his parents.[44] Jobs later explained this was because he did not want to spend his parents' money on an education that seemed meaningless to him. He continued to attend by auditing his classes,[45] including a course on calligraphy that was taught by Robert Palladino. In a 2005 commencement speech at Stanford University, Jobs stated that during this period, he slept on the floor in friends' dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local Hare Krishna temple. In that same speech, Jobs said: "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts".[46]

1974–1985

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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money [...] There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.

—Steve Jobs[47]

Pre-Apple

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In February 1974, Jobs returned to his parents' home in Los Altos and began looking for a job.[48] He was soon hired by Atari, Inc. in Los Gatos, California, as a computer technician.[48][49] Back in 1973, Steve Wozniak designed his own version of the classic video game Pong and gave its electronics board to Jobs. According to Wozniak, Atari only hired Jobs because he took the board down to the company, and they thought that he had built it himself.[50] Atari's cofounder Nolan Bushnell later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that".[51]

Jobs traveled to India in mid-1974[52] to visit Neem Karoli Baba[53] at his Kainchi ashram with his Reed College friend and eventual Apple employee Daniel Kottke, searching for spiritual teachings. When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973. Then, they made a long trek up a dry riverbed to an ashram of Haidakhan Babaji.[49]

After seven months, Jobs left India[54] and returned to the US ahead of Daniel Kottke.[49] Jobs had changed his appearance; his head was shaved, and he wore traditional Indian clothing.[55][56] During this time, Jobs experimented with psychedelics, later calling his LSD experiences "one of the two or three most important things [he had] done in [his] life".[57][58] He spent a period at the All One Farm, a commune in Oregon that was owned by Robert Friedland.

During this time period, Jobs and Brennan both became practitioners of Zen Buddhism through the Zen master Kōbun Chino Otogawa. Jobs engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center, the oldest Sōtō Zen monastery in the US.[59] He considered taking up monastic residence at Eihei-ji in Japan, and maintained a lifelong appreciation for Zen,[60] Japanese cuisine, and artists such as Hasui Kawase.[61]

Jobs returned to Atari in early 1975, and that summer, Bushnell assigned him to create a circuit board for the arcade video game Breakout in as few chips as possible, knowing that Jobs would recruit Wozniak for help. During his day job at HP, Wozniak drew sketches of the circuit design; at night, he joined Jobs at Atari and continued to refine the design, which Jobs implemented on a breadboard.[62] According to Bushnell, Atari offered $100 (equivalent to about $600 in 2024) for each TTL chip that was eliminated in the machine. Jobs made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, within four days Wozniak reduced the TTL count to 45, far below the usual 100, though Atari later re-engineered it to make it easier to test and add a few missing features.[63] According to Wozniak, Jobs told him that Atari paid them only $750 (instead of the actual $5,000), and that Wozniak's share was thus $375.[64] Wozniak did not learn about the actual bonus until ten years later but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him.[65]

Jobs and Wozniak attended meetings of the Homebrew Computer Club in 1975, which was a stepping stone to the development and marketing of the first Apple computer.[66] According to a document released by the United States Department of Defense, Jobs claimed that in 1975, he was arrested in Eugene, Oregon, after being questioned for being a minor in possession of alcohol. Jobs alleged that he "didn't have any alcohol", but police questioned him, and subsequently determined that he had an outstanding arrest warrant for an unpaid speeding ticket. Jobs claimed he then paid the $50 fine. The arrest allegedly occurred "behind a store".[67][68]

Apple (1976–1985)

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Basically Steve Wozniak and I invented the Apple because we wanted a personal computer. Not only couldn't we afford the computers that were on the market, those computers were impractical for us to use. We needed a Volkswagen. The Volkswagen isn't as fast or comfortable as other ways of traveling, but the VW owners can go where they want, when they want and with whom they want. The VW owners have personal control of their car.

—Steve Jobs[69]

By March 1976, Wozniak completed the basic design of the Apple I computer and showed it to Jobs, who suggested that they sell it; Wozniak was at first skeptical of the idea but later agreed.[70] In April of that same year, Jobs, Wozniak, and administrative overseer Ronald Wayne founded Apple Computer Company (now called "Apple Inc.") as a business partnership in Jobs's parents' Crist Drive home on April 1, 1976. The operation originally started in Jobs's bedroom and later moved to the garage.[71][72] Wayne stayed briefly, leaving Jobs and Wozniak as the active primary cofounders of the company.[73]

The two decided on the name "Apple" after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time in the farm's apple orchard.[74] Jobs originally planned to produce bare printed circuit boards of the Apple I and sell them to computer hobbyists for $50 (equivalent to about $280 in 2024) each. To fund the first batch, Wozniak sold his HP scientific calculator and Jobs sold his Volkswagen van.[75][76] Later that year, computer retailer Paul Terrell purchased 50 fully assembled Apple I units for $500 each.[77][78] Eventually, about 200 Apple I computers were produced in total.[79]

External image
image icon Jobs and Steve Wozniak with an Apple I circuit board, c. 1976.

A neighbor on Crist Drive recalled Jobs as an odd individual who would greet his clients "with his underwear hanging out, barefoot and hippie-like". Another neighbor, Larry Waterland, who had just earned his PhD in chemical engineering at Stanford, recalled dismissing Jobs's budding business compared to the established industry of giant mainframe computers with big decks of punch cards: "Steve took me over to the garage. He had a circuit board with a chip on it, a DuMont TV set, a Panasonic cassette tape deck and a keyboard. He said, 'This is an Apple computer.' I said, 'You've got to be joking.' I dismissed the whole idea." Jobs's friend from Reed College and India, Daniel Kottke, recalled that as an early Apple employee, he "was the only person who worked in the garage ... Woz would show up once a week with his latest code. Steve Jobs didn't get his hands dirty in that sense." Kottke also stated that much of the early work took place in Jobs's kitchen, where he spent hours on the phone trying to find investors for the company.[23]

They received funding from semi-retired Intel product marketing manager and engineer Mike Markkula.[80] Scott McNealy, one of the cofounders of Sun Microsystems, said that Jobs broke a "glass age ceiling" in Silicon Valley because he'd created a very successful company at a young age.[36] Markkula brought Apple to the attention of Arthur Rock, who, after looking at the crowded Apple booth at the Home Brew Computer Show, started with a $60,000 investment and went on the Apple board.[81] Jobs was not pleased when Markkula recruited Mike Scott from National Semiconductor in February 1977 to serve as the first president and CEO of Apple.[82][83]

For what characterizes Apple is that its scientific staff always acted and performed like artists – in a field filled with dry personalities limited by the rational and binary worlds they inhabit, Apple's engineering teams had passion. They always believed that what they were doing was important and, most of all, fun. Working at Apple was never just a job; it was also a crusade, a mission, to bring better computer power to people. At its roots, that attitude came from Steve Jobs. It was "Power to the People", the slogan of the sixties, rewritten in technology for the eighties and called Macintosh.

—Jeffrey S. Young, 1987[84]

After Brennan returned from her own journey to India, she and Jobs fell in love again, as Brennan noted changes in him that she attributes to Kobun (whom she was also still following). It was also at this time that Jobs displayed a prototype Apple II computer to Brennan and his parents in their living room. Brennan notes a shift in this time period, where the two main influences on Jobs were Apple Inc. and Kobun.

In April 1977, Jobs and Wozniak introduced the Apple II at the West Coast Computer Faire.[85] It is the first consumer product to have been sold by Apple Computer. Primarily designed by Wozniak, Jobs oversaw the development of its unusual case and Rod Holt developed the unique power supply.[86] During the design stage, Jobs argued that the Apple II should have two expansion slots, while Wozniak wanted eight. After a heated argument, Wozniak threatened that Jobs should "go get himself another computer". They later agreed on eight slots.[87] The Apple II became one of the first highly successful mass-produced microcomputer products in the world.[88]

As Jobs became more successful with his new company, his relationship with Brennan grew more complex. In 1977, the success of Apple was now a part of their relationship, and Brennan, Daniel Kottke, and Jobs moved into a house near the Apple office in Cupertino.[89] Brennan eventually took a position in the shipping department at Apple.[90] Brennan's relationship with Jobs deteriorated as his position with Apple grew, and she began to consider ending the relationship. In October 1977, Brennan was approached by Rod Holt, who asked her to take "a paid apprenticeship designing blueprints for the Apples".[91] Both Holt and Jobs believed that it would be a good position for her, given her artistic abilities. Holt was particularly eager that she take the position and puzzled by her ambivalence toward it. Brennan's decision, however, was overshadowed by the fact that she realized she was pregnant, and that Jobs was the father. It took her a few days to tell Jobs, whose face, according to Brennan, "turned ugly" at the news. At the same time, according to Brennan, at the beginning of her third trimester, Jobs said to her: "I never wanted to ask that you get an abortion. I just didn't want to do that."[92] He also refused to discuss the pregnancy with her.[92]

Brennan turned down the internship and decided to leave Apple. A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm. She accepted the offer.[91] When Jobs was 23 (the same age as his biological parents when they had him)[92] Brennan gave birth to her baby, Lisa Brennan, on May 17, 1978.[91] Jobs went there for the birth after he was contacted by Robert Friedland, their mutual friend and the farm owner. While distant, Jobs worked with her on a name for the baby, which they discussed while sitting in the fields on a blanket. Brennan suggested the name "Lisa" which Jobs also liked and notes that Jobs was very attached to the name "Lisa" while he "was also publicly denying paternity". She would discover later that during this time, Jobs was preparing to unveil a new kind of computer that he wanted to give a female name (his first choice was "Claire" after St. Clare). She stated that she never gave him permission to use the baby's name for a computer and he hid the plans from her. Jobs worked with his team to come up with the phrase, "Local Integrated Software Architecture" as an alternative explanation for the Apple Lisa.[93] Decades later, however, Jobs admitted to his biographer Walter Isaacson that "obviously, it was named for my daughter".[94]

When Jobs denied paternity, a DNA test established him as Lisa's father.[95] It required him to pay Brennan $385 (equivalent to about $1,200 in 2024) monthly in addition to returning the welfare money she had received. Jobs paid her $500 (equivalent to about $1,600 in 2024) monthly at the time when Apple went public and made him a millionaire. Later, Brennan agreed to an interview with Michael Moritz for Time magazine for its Time Person of the Year special, released on January 3, 1983, in which she discussed her relationship with Jobs. Rather than name Jobs the Person of the Year, the magazine named the generic personal computer the "Machine of the Year".[96] In the issue, Jobs questioned the reliability of the paternity test, which stated that the "probability of paternity for Jobs, Steven... is 94.1%".[95] He responded by arguing that "28% of the male population of the United States could be the father". Time also noted that "the baby girl and the machine on which Apple has placed so much hope for the future share the same name: Lisa".[95]

In 1978, at age 23, Jobs was worth over $1 million (equivalent to $4.82 million in 2024). By age 25, his net worth grew to an estimated $250 million (equivalent to $865 million in 2024). He was also one of the youngest "people ever to make the Forbes list of the nation's richest people—and one of only a handful to have done it themselves, without inherited wealth".[97] In 1982, Jobs bought an apartment on the top two floors of The San Remo, a Manhattan building with a politically progressive reputation. Although he never lived there,[98] he spent years renovating it thanks to I. M. Pei. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?".[99]

In 1984, Jobs bought the Jackling House and estate and resided there for a decade. Thereafter, he leased it out for several years until 2000 when he stopped maintaining the house, allowing weathering to degrade it. In 2004, Jobs received permission from the town of Woodside to demolish the house to build a smaller, contemporary styled one. After a few years in court, the house was finally demolished in 2011, a few months before he died.[100]

Macintosh prototype
A Macintosh prototype, c. 1981
Jobs with Mac
Jobs and the Macintosh, 1984

Jobs took over development of the Macintosh in 1981, from early Apple employee Jef Raskin, who had conceived the project. Wozniak and Raskin had heavily influenced the early program, and Wozniak was on leave during this time due to an airplane crash earlier that year, making it easier for Jobs to take over the project.[101][102][103] On January 22, 1984, Apple aired a Super Bowl television commercial titled "1984", which ended with the words: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."[104] On January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience at Apple's annual shareholders meeting held in the Flint Auditorium at De Anza College.[105][106] Macintosh engineer Andy Hertzfeld described the scene as "pandemonium".[107] The Macintosh was inspired by the Lisa (in turn inspired by Xerox PARC's mouse-driven graphical user interface),[108][109] and it was widely acclaimed by the media with strong initial sales.[110][111] However, its low performance and limited range of available software led to a rapid sales decline in the second half of 1984.[110][111][112]

Sculley's and Jobs's respective visions for the company greatly differed. Sculley favored open architecture computers like the Apple II, targeting education, small business, and home markets less vulnerable to IBM. Jobs wanted the company to focus on the closed architecture Macintosh as a business alternative to the IBM PC. President and CEO Sculley had little control over chairman of the board Jobs's Macintosh division; it and the Apple II division operated like separate companies, duplicating services.[113] Although its products provided 85% of Apple's sales in early 1985, the company's January 1985 annual meeting did not mention the Apple II division or employees. Many left, including Wozniak, who stated that the company had "been going in the wrong direction for the last five years" and sold most of his stock.[114] Though frustrated with the company's and Jobs's dismissal of the Apple II in favor of the Macintosh, Wozniak left amicably and remained an honorary employee of Apple, maintaining a lifelong friendship with Jobs.[115][116][117]

Jobs with software developer Wendell Brown, 1984

By early 1985, the Macintosh's failure to defeat the IBM PC became clear,[110][111] and it strengthened Sculley's position in the company. In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of "New Product Development". This move would effectively render Jobs powerless within Apple.[118] In response, Jobs then developed a plan to get rid of Sculley and take over Apple. However, Jobs was confronted after the plan was leaked, and he said that he would leave Apple. The Board declined his resignation and asked him to reconsider. Sculley also told Jobs that he had all of the votes needed to go ahead with the reorganization. A few months later, on September 17, 1985, Jobs submitted a letter of resignation to the Apple Board. Five additional senior Apple employees also resigned and joined Jobs in his new venture, NeXT.[119]

The Macintosh's struggle continued after Jobs left Apple. Though marketed and received in fanfare, the expensive Macintosh was hard to sell.[120]: 308–309  In 1985, Bill Gates's then-developing company, Microsoft, threatened to stop developing Mac applications unless it was granted "a license for the Mac operating system software. Microsoft was developing its graphical user interface ... for DOS, which it was calling Windows and didn't want Apple to sue over the similarities between the Windows GUI and the Mac interface."[120]: 321  Sculley granted Microsoft the license which later led to problems for Apple.[120]: 321  In addition, cheap IBM PC clones that ran Microsoft software and had a graphical user interface began to appear. Although the Macintosh preceded the clones, it was far more expensive, so "through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple".[120]: 322  Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM's TopView or Digital Research's GEM,[120]: 322  and thus "the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Mac...it seemed clear as the 1980s wound down that Apple couldn't go it alone indefinitely against the whole IBM-clone market".[120]: 322 

1985–1997

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NeXT computer

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Following his resignation from Apple in 1985, Jobs founded NeXT Inc.[121] with $7 million. A year later he was running out of money, and he sought venture capital with no product on the horizon. Eventually, Jobs attracted the attention of billionaire Ross Perot, who invested heavily in the company.[122] The NeXT computer was shown to the world in what was considered Jobs's comeback event,[123] a lavish invitation-only gala launch event[124] that was described as a multimedia extravaganza.[125] The celebration was held at the Louise M. Davies Symphony Hall, San Francisco, California, on Wednesday, October 12, 1988. Steve Wozniak said in a 2013 interview that while Jobs was at NeXT he was "really getting his head together".[101]

NeXT workstations were first released in 1990 and priced at $9,999 (equivalent to about $24,000 in 2024). Like the Apple Lisa, the NeXT workstation was technologically advanced and designed for the education sector but was largely dismissed as cost prohibitive.[126] The NeXT workstation was known for its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port. Making use of a NeXT computer, English computer scientist Tim Berners-Lee invented the World Wide Web in 1990 at CERN in Switzerland.[127]

The revised, second generation NeXTcube was released in 1990. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters.[128] Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case.[129] This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel.[130] The company reported its first yearly profit of $1.03 million in 1994.[131] In 1996, NeXT Software, Inc. released WebObjects, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the Apple Store,[130] MobileMe services, and the iTunes Store.[132]

Pixar and Disney

[edit]

In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights.[133]

Jobs and his Pixar team visited the Oval Office in 1998.

The first film produced by Pixar with its Disney partnership, Toy Story (1995), with Jobs credited as executive producer,[134] brought financial success and critical acclaim to the studio when it was released. Over the course of Jobs's life, under Pixar's creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), and Cars 2 (2011). Brave (2012), Pixar's first film to be produced since Jobs's death, honored him with a tribute for his contributions to the studio.[135] Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up, Toy Story 3, and Brave each received the Academy Award for Best Animated Feature, an award introduced in 2001.[136][137]

In 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership,[138] and in January 2004, Jobs announced that he would never deal with Disney again.[139]

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to mend relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock.[140] Jobs's holdings in Disney far exceeded those of Eisner, who holds 1.7%, and of Disney family member Roy E. Disney, who until his 2009 death held about 1% of the company's stock and whose criticisms of Eisner—especially that he soured Disney's relationship with Pixar—accelerated Eisner's ousting. Upon completion of the merger, Jobs received 7% of Disney shares, and joined the board of directors as the largest individual shareholder.[140][141][142] Upon Jobs's death his shares in Disney were transferred to the Steven P. Jobs Trust led by Laurene Jobs.[143]

After Jobs's death, Iger recalled in 2019 that many warned him about Jobs, "that he would bully me and everyone else". Iger wrote, "Who wouldn't want Steve Jobs to have influence over how a company is run?", and that as an active Disney board member "he rarely created trouble for me. Not never but rarely." He speculated that they would have seriously considered merging Disney and Apple had Jobs lived.[139] Floyd Norman, of Pixar, described Jobs as a "mature, mellow individual" who never interfered with the creative process of the filmmakers.[144] In early June 2014, Pixar cofounder and Walt Disney Animation Studios President Edwin Catmull revealed that Jobs once advised him to "just explain it to them until they understand" in disagreements. Catmull released the book Creativity, Inc. in 2014, in which he recounts numerous experiences of working with Jobs. Regarding his own manner of dealing with Jobs, Catmull writes:[145]

In all the 26 years with Steve, Steve and I never had one of these loud verbal arguments, and it's not my nature to do that. ... but we did disagree fairly frequently about things. ... I would say something to him and he would immediately shoot it down because he could think faster than I could. ... I would then wait a week ... I'd call him up, and I give my counterargument to what he had said, and he'd immediately shoot it down. So I had to wait another week, and occasionally this went on for months. But ultimately one of three things happened. About a third of the time he said, "Oh, I get it, you're right", and that was the end of it. And it was another third of the time in which [I'd] say, "Actually I think he is right". The other third of the time, where we didn't reach consensus, he just let me do it my way, never said anything more about it.[145]

1997–2011

[edit]

Return to Apple

[edit]
Full-length portrait of a middle-aged man, wearing jeans and a black turtleneck shirt, standing in front of a dark curtain with a white Apple logo
Jobs presented at Macworld Conference & Expo in 2005.

In 1996, Jobs's former company Apple was struggling and its survival depended on completing its next operating system. After failed negotiations to purchase Be Inc.,[146][147] Apple eventually came to a deal with NeXT in December[148] for $400 million; the deal was finalized in February 1997, bringing Jobs back to the company he had cofounded.[149] Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive on September 16.[150] In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated several projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company."[151] Jobs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO.[152] Jobs quipped at the time that he would be using the title "iCEO".[153]

The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While nurturing open-ended innovation, Jobs also reminded his employees that "real artists ship".[154]

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes".[155] On October 6, 1997, at a Gartner Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders".[156] Then, in 2006, Jobs emailed all employees when Apple's market capitalization rose above Dell's. It read:

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.[157]

Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences.[158]

Jobs usually went to work wearing a black long-sleeved mock turtleneck made by Issey Miyake, Levi's 501 blue jeans, and New Balance 991 sneakers.[159][160] Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style".[159]

Two middle-aged men shown full length, sitting in red leather chairs and smiling at each other
Jobs and Bill Gates were a panel at the fifth D: All Things Digital conference in 2007.

In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations,[161] though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.[162]

In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple's annual meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a mini-player—recycle all e-waste".[163]

Jobs speaking at the Apple Worldwide Developers Conference in 2007

In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems.[164] The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most valuable publicly traded company in 2011.[165]

Jobs was perceived as a demanding perfectionist[166][167] who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends. He summed up this self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky:

There's an old Wayne Gretzky quote that I love. "I skate to where the puck is going to be, not where it has been". And we've always tried to do that at Apple. Since the very, very beginning. And we always will.[168]

On July 1, 2008, a $7 billion class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud.[169][170] In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President Barack Obama, complained about the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency".[171] Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done ... It infuriates me".[171]

Health problems

[edit]

In October 2003, Jobs was diagnosed with cancer. In mid 2004, he announced to his employees that he had a cancerous tumor in his pancreas.[172] The prognosis for pancreatic cancer is very poor;[173] however, Jobs stated that he had a rare, less aggressive type, known as islet cell neuroendocrine tumor.[172]

Jobs resisted his doctors' recommendations for medical intervention for nine months,[174] in favor of alternative medicine. However, cancer researcher and alternative medicine critic David Gorski wrote that "it's impossible to know whether and by how much he might have decreased his chances of surviving his cancer through his flirtation with woo. My best guess was that Jobs probably only modestly decreased his chances of survival, if that."[175][176] Barrie R. Cassileth, the chief of Memorial Sloan Kettering Cancer Center's integrative medicine department,[177] on the other hand, said, "Jobs's faith in alternative medicine likely cost him his life ... He had the only kind of pancreatic cancer that is treatable and curable ... He essentially committed suicide."[178]

According to biographer Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined".[179] "Instead, he tried a vegan diet, acupuncture, herbal remedies, and other treatments he found online, and even consulted a psychic. He was also influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004."[180][181] He underwent a pancreaticoduodenectomy (or "Whipple procedure") that appeared to remove the tumor successfully.[182][183] Jobs did not receive chemotherapy or radiation therapy.[172][184] During Jobs's absence, Tim Cook, head of worldwide sales and operations at Apple, ran the company.[172]

In January 2006, only Jobs's wife, his doctors, and Iger knew that his cancer had returned. Jobs told Iger privately that he hoped to live to see his own son Reed's high school graduation in 2010.[139] In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery,[185][186] together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about the state of his health.[187] In contrast, according to an Ars Technica journal report, Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he "looked fine".[188] Following the keynote, an Apple spokesperson said that "Steve's health is robust".[189]

Two years later, similar concerns followed Jobs's 2008 WWDC keynote address.[190] Apple officials stated that Jobs was victim to a "common bug" and was taking antibiotics,[191] while others surmised his cachectic appearance was due to the Whipple procedure.[184] During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". Others said that shareholders had a right to know more, given Jobs's hands-on approach to running his company.[192][193] Based on an off-the-record phone conversation with Jobs, The New York Times reported, "While his health problems amounted to a good deal more than 'a common bug', they weren't life-threatening and he doesn't have a recurrence of cancer".[194]

On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death. News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's death. Although the error was promptly rectified, many news carriers and blogs reported on it,[195] intensifying rumors concerning Jobs's health.[196] Jobs responded at Apple's September 2008 Let's Rock keynote by paraphrasing Mark Twain: "The reports of my death are greatly exaggerated."[197][198] At a subsequent media event, Jobs concluded his presentation with a slide reading "110/70", referring to his blood pressure, stating he would not address further questions about his health.[199]

On December 16, 2008, Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs's health.[200][201] In a statement given on January 5, 2009, on Apple.com, Jobs said that he had been suffering from a "hormone imbalance" for several months.[202][203]

On January 14, 2009, Jobs wrote in an internal Apple memo that in the previous week he had "learned that my health-related issues are more complex than I originally thought".[204] He announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health. Tim Cook, who previously acted as CEO in Jobs's 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions".[204]

In 2009, Tim Cook offered a portion of his liver to Jobs, since both share a rare blood type, and the donor liver can regenerate tissue after such an operation. Jobs yelled, "I'll never let you do that. I'll never do that."[205] In April 2009, Jobs underwent a liver transplantation at Methodist University Hospital Transplant Institute in Memphis, Tennessee.[206][207][208] Jobs's prognosis was described as "excellent".[206]

Resignation

[edit]

On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted another leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As it did at the time of his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company.[209][210] While on leave, Jobs appeared at the iPad 2 launch event on March 2, the WWDC keynote introducing iCloud on June 6, and before the Cupertino City Council on June 7.[211]

On August 24, 2011, Jobs announced his resignation as Apple's CEO, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come."[212] Jobs became chairman of the board and named Tim Cook as his successor as CEO.[213][214] Jobs continued to work for Apple until the day before his death six weeks later.[215][216][217]

Death

[edit]
Flags flew at half-staff outside the Apple Infinite Loop campus on the evening of Jobs's death.

Jobs died at his home in Palo Alto, California on October 5, 2011, due to complications from a relapse of his previously treated islet-cell pancreatic neuroendocrine tumor,[66][218][219] which resulted in respiratory arrest.[220] He had lost consciousness the day before and died with his wife, children, and sisters at his side.[221] His sister, Mona Simpson, described his death thus: "Steve's final words, hours earlier, were monosyllables, repeated three times. Before embarking, he'd looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them. Steve's final words were: 'Oh wow. Oh wow. Oh wow.' " He then lost consciousness and died several hours later.[221] A small private funeral was held on October 7, 2011, the details of which, out of respect for Jobs's family, were not made public.[222]

Both Apple[223] and Pixar issued announcements of his death.[224] Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages.[225] Apple and Microsoft both flew their flags at half-staff throughout their respective headquarters and campuses.[226][227]

Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff from October 6 to 12, 2011.[228] For two weeks following his death, Apple displayed on its corporate website a simple page that showed Jobs's name and lifespan next to his portrait in grayscale.[229][230][231] On October 19, 2011, Apple employees held a private memorial service for Jobs on the Apple campus in Cupertino. It was attended by Jobs's widow, Laurene, and by Tim Cook, Bill Campbell, Norah Jones, Al Gore, and Coldplay. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service was uploaded to Apple's website.[232]

California Governor Jerry Brown declared Sunday, October 16, 2011, to be "Steve Jobs Day".[233] On that day, an invitation-only memorial was held at Stanford University. Those in attendance included Apple and other tech company executives, members of the media, celebrities, politicians, and family and close friends of Jobs. Bono, Yo-Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour. There was high security with guards at all of the university's gates, and a helicopter overhead from an area news station.[234][235] Each attendee was given a small brown box as a "farewell gift" from Jobs, containing a copy of the Autobiography of a Yogi (1946) by Paramahansa Yogananda.[236]

Childhood friend and fellow Apple co-founder Steve Wozniak,[237] former owner of what would become Pixar, George Lucas,[238] his competitor Microsoft co-founder Bill Gates,[239] and President Barack Obama[240] all made statements in response to his death. At his request, Jobs was buried in an unmarked grave at Alta Mesa Memorial Park, the only nonsectarian cemetery in Palo Alto.[241][242]

Innovations and designs

[edit]

Jobs's design aesthetic was influenced by philosophies of Zen and Buddhism. In India, he experienced Buddhism while on his seven-month spiritual journey,[243] and his sense of intuition was influenced by the spiritual people with whom he studied.[243] Jobs gained insights regarding industrial designs from Richard Sapper.[244] According to Apple co-founder Wozniak, "Steve didn't ever code. He wasn't an engineer and he didn't do any original design...".[245][246] Daniel Kottke, one of Apple's earliest employees and a college friend of Jobs, stated: "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person."[247]

He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards, and packages. His contributions to most of his patents were to "the look and feel of the product". He and his industrial design chief Jonathan Ive are named for 200 of the patents.[248] Most of these are design patents as opposed to utility patents or inventions; they are specific product designs such as both original and lamp-style iMacs, and PowerBook G4 Titanium.[249][250] He holds 43 issued US patents on inventions.[249] The patent on the Mac OS X Dock user interface with "magnification" feature was issued the day before he died.[251] Although Jobs had little involvement in the engineering and technical side of the original Apple computers,[246] Jobs later used his CEO position to directly involve himself with product design.[252]

Involved in many projects throughout his career was his long-time marketing executive and confidant Joanna Hoffman, known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him.[253] Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed.[221] He despised the oxygen monitor on his finger, and suggested ways to revise the design for simplicity.[254]

Apple I

[edit]

The Apple I was designed entirely by Wozniak, but Jobs had the idea of selling the computer, which led to the founding of Apple Computer in 1976. Jobs and Wozniak constructed several of the Apple I prototype by hand, funded by selling some of their belongings. Eventually, 200 units were produced.[79] One of the main innovations of the Apple I was that it included video display terminal circuitry on its circuit board, allowing it to connect to a low-cost composite video monitor or television, instead of an expensive computer terminal, compared to most existing computers at the time.

Apple II

[edit]
The Apple II, here with an external modem, was designed primarily by Steve Wozniak.

The Apple II is an 8-bit home computer, one of the world's first highly successful mass-produced microcomputer products,[88] designed primarily by Wozniak. Jobs oversaw the development of the Apple II's unusual case[255] and Rod Holt developed the unique power supply.[86] It was introduced in 1977 at the West Coast Computer Faire by Jobs and Wozniak as the first consumer product sold by Apple. The Apple II was first sold on June 10, 1977.[256][257]

Lisa

[edit]

The Lisa is a personal computer developed by Apple from 1978 and sold in the early 1980s to business users. It is the first personal computer with a graphical user interface.[258] The Lisa sold poorly at 100,000 units,[259] but despite being considered a commercial failure, it received technical acclaim, introducing several advanced features that reappeared on the Macintosh and eventually IBM PC compatibles. In 1982, after Jobs was forced out of the Lisa project,[260] he took over the Macintosh project, adding inspiration from Lisa. The final Lisa 2/10 was modified and sold as the Macintosh XL.[261]

Macintosh

[edit]
Jobs holds up a MacBook Air at the MacWorld Conference & Expo, 2008.

Once he joined the Macintosh team, Jobs took over the project after Wozniak had experienced a traumatic airplane accident and temporarily left the company.[101] Jobs launched the Macintosh on January 24, 1984, as the first mass-market personal computer featuring an integral graphical user interface and mouse.[262] This first model was later renamed to Macintosh 128k among the prolific series. Since 1998, Apple has phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since inception. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984".[263] It aired during the third quarter of Super Bowl XVIII on January 22, 1984, received as a "watershed event"[264] and a "masterpiece".[265] Regis McKenna called the ad "more successful than the Mac itself".[266] It uses an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) to save humanity from the conformity of IBM's domination of the computer industry. The ad alludes to George Orwell's novel Nineteen Eighty-Four, which describes a dystopian future ruled by a televised "Big Brother".[267][268]

The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, and the IBM Personal Computer and its accompanying clone market for businesses.[269] Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade.

NeXT Computer

[edit]

After Jobs was forced out of Apple in 1985, he started NeXT, a workstation computer company. The NeXT Computer was introduced in 1988 at a lavish launch event. Using the NeXT Computer, Tim Berners-Lee created the world's first web browser, the WorldWideWeb. The NeXT Computer's operating system, named NeXTSTEP, begat Darwin, which is now the foundation of most of Apple's operating systems such as Macintosh's macOS and iPhone's iOS.[270][271]

iMac

[edit]
The original iMac was introduced in 1998 as the first consumer-facing Apple product to have debuted after Jobs's return.

Apple's iMac G3 was introduced in 1998 and its innovative design is directly the result of Jobs's return to Apple. Apple boasted "the back of our computer looks better than the front of anyone else's".[272] Described as "cartoonlike", the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before. In 1999, Apple introduced the Graphite gray Apple iMac and since has varied the shape, color and size considerably while maintaining the all-in-one design. Design ideas were intended to create a connection with the user such as the handle and a "breathing" light effect when the computer went to sleep.[273] The Apple iMac sold for $1,299 at that time. The iMac's forward-thinking changes include eschewing the floppy disk drive and moving exclusively to USB for connecting peripherals. Through the iMac's success, USB was popularized among third-party peripheral makers—as evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design.[274]

iTunes

[edit]

iTunes is a media player, media library, online radio broadcaster, and mobile device management application developed by Apple. It is used to play, download, and organize digital audio and video on personal computers running the macOS and Microsoft Windows operating systems. The iTunes Store is also available on the iPod Touch, iPhone, and iPad.[275]

Through the iTunes Store, users can purchase and download music, music videos, television shows, audiobooks, podcasts, movies, and movie rentals in some countries, and ringtones, available on the iPhone and iPod Touch (fourth generation onward). Application software for the iPhone, iPad and iPod Touch can be downloaded from the App Store.[275]

iPod

[edit]

The first generation of iPod was released October 23, 2001. The major innovation of the iPod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first-generation iPod ranged from 5 GB to 10 GB.[276] The iPod sold for US$399 and more than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major player in the music industry.[277] Also, the iPod's success prepared the way for the iTunes music store and the iPhone.[278] After the first few generations of iPod, Apple released the touchscreen iPod Touch, the reduced-size iPod Mini and iPod Nano, and the screenless iPod Shuffle in the following years.[277]

iPhone

[edit]

Apple began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. Time declared it "Invention of the Year" for 2007 and included it in the All-TIME 100 Gadgets list in 2010, in the category of Communication.[279] The completed iPhone had multimedia capabilities and functioned as a quad-band touch screen smartphone. A year later, the iPhone 3G was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iPhone 3GS, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller.[280] The iPhone 4 was thinner than previous models, had a five megapixel camera capable of recording video in 720p HD, and added a secondary front-facing camera for video calls.[281] A major feature of the iPhone 4s, introduced in October 2011, was Siri, a virtual assistant capable of voice recognition.[282]

iPad

[edit]
Jobs introduced the iPad in 2010.

The iPad is an iOS-based line of tablet computers designed and marketed by Apple. The first iPad was released on April 3, 2010. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad includes built-in Wi-Fi and cellular connectivity on select models. As of April 2015, more than 250 million iPads have been sold.[283]

Personal life

[edit]
Jobs's house in Palo Alto

Marriage

[edit]

In 1989, Jobs first met his future wife, Laurene Powell, when he gave a lecture at the Stanford Graduate School of Business, where she was a student. Soon after the event, he stated that Laurene "was right there in the front row in the lecture hall, and I couldn't take my eyes off of her ... kept losing my train of thought, and started feeling a little giddy".[284] After the lecture, he met her in the parking lot and invited her out to dinner. From that point forward, they were together, with a few minor exceptions, for the rest of his life.[285]

Jobs proposed on New Year's Day 1990; they married on March 18, 1991, in a Buddhist ceremony at the Ahwahnee Hotel in Yosemite National Park.[286] Fifty people, including Jobs's father, Paul, and his sister Mona, attended. The ceremony was conducted by Jobs's guru, Kobun Chino Otogawa.[286] The vegan wedding cake was in the shape of Yosemite's Half Dome, and the wedding ended with a hike and Laurene's brothers' snowball fight. Jobs reportedly said to Mona: "You see, Mona [...], Laurene is descended from Joe Namath, and we're descended from John Muir".[287]

Jobs's and Powell's first child, a son named Reed, was born in 1991.[288] Jobs's father, Paul, died a year and a half later, on March 5, 1993. Jobs's childhood home remains a tourist attraction and is currently owned by his stepmother (Paul's second wife), Marilyn Jobs.[289] Jobs and Powell had two more children, daughters Erin (b. 1995) and Eve Jobs (b. 1998), who is a fashion model.[288] The family lived in Palo Alto, California.[290] Although a billionaire, Jobs made it known that, like Gates, he had stipulated that most of his monetary fortune would not be left to his children.[291][292]

Family

[edit]

Chrisann Brennan notes that after Jobs was forced out of Apple, "he apologized many times over for his behavior" towards her and Lisa. She said Jobs "said that he never took responsibility when he should have, and that he was sorry".[293] By this time, Jobs had developed a strong relationship with Lisa and when she was nine, Jobs had her name on her birth certificate changed from "Lisa Brennan" to "Lisa Brennan-Jobs".[10] Jobs and Brennan developed a working relationship to co-parent Lisa, a change which Brennan credits to the influence of his newly found biological sister, Mona Simpson, who worked to repair the relationship between Lisa and Jobs.[10] Jobs had found Mona after first finding his birth mother, Joanne Schieble Simpson, shortly after he left Apple.[294]

Jobs did not contact his birth family during his adoptive mother Clara's lifetime, however. He later told his official biographer Walter Isaacson: "I never wanted [Paul and Clara] to feel like I didn't consider them my parents, because they were totally my parents [...] I loved them so much that I never wanted them to know of my search, and I even had reporters keep it quiet when any of them found out".[294] However, in 1986, when Jobs was 31, Clara was diagnosed with lung cancer. He began to spend a great deal of time with her and learned more details about her background and his adoption, information that motivated him to find his biological mother. Jobs found on his birth certificate the name of the San Francisco doctor to whom Schieble had turned when she was pregnant. Although the doctor did not help Jobs while he was alive, he left a letter for Jobs to be opened upon his death. As he died soon afterwards, Jobs was given the letter which stated that "his mother had been an unmarried graduate student from Wisconsin named Joanne Schieble".[294]

Jobs only contacted Schieble after Clara died in early 1986 and after he received permission from his father, Paul. In addition, out of respect for Paul, he asked the media not to report on his search.[294] Jobs stated that he was motivated to find his birth mother out of both curiosity and a need "to see if she was okay and to thank her, because I'm glad I didn't end up as an abortion. She was twenty-three and she went through a lot to have me."[295] Schieble was emotional during their first meeting (though she was not familiar with the history of Apple or Jobs's role in it) and told him that she had been pressured into signing the adoption papers. She said that she regretted giving him up and repeatedly apologized to him for it. Jobs and Schieble developed a friendly relationship throughout the rest of his life and spent Christmas together.[296]

During this first visit, Schieble told Jobs that he had a sister, Mona, who was not aware that she had a brother.[295] Schieble then arranged for them to meet in New York where Mona worked. Her first impression of Jobs was that "he was totally straightforward and lovely, just a normal and sweet guy".[297] Simpson and Jobs then went for a long walk to get to know each other.[297] Jobs later told his biographer that "Mona was not completely thrilled at first to have me in her life and have her mother so emotionally affectionate toward me ... As we got to know each other, we became really good friends, and she is my family. I don't know what I'd do without her. I can't imagine a better sister. My adopted sister, Patty, and I were never close."[297]

I grew up as an only child, with a single mother. Because we were poor and because I knew my father had emigrated from Syria, I imagined he looked like Omar Sharif. I hoped he would be rich and kind and would come into our lives (and our not-yet-furnished apartment) and help us. Later, after I'd met my father, I tried to believe he'd changed his number and left no forwarding address because he was an idealistic revolutionary, plotting a new world for the Arab people. Even as a feminist, my whole life I'd been waiting for a man to love, who could love me. For decades, I'd thought that man would be my father. When I was 25, I met that man, and he was my brother.

Jobs then learned his family history. Six months after he was given up for adoption, Schieble's father died, she wed Jandali, and they had a daughter, Mona.[298][299] Jandali states that after finishing his PhD he returned to Syria to work, and then Schieble left him.[298] They divorced in 1962[12] and he said then he lost contact with Mona for a time:

I also bear the responsibility for being away from my daughter when she was four years old, as her mother divorced me when I went to Syria, but we got back in touch after 10 years. We lost touch again when her mother moved and I didn't know where she was, but since 10 years ago we've been in constant contact, and I see her three times a year. I organized a trip for her last year to visit Syria and Lebanon and she went with a relative from Florida.[298]

A few years later, Schieble married an ice-skating teacher, George Simpson. Mona Jandali took her stepfather's last name, as Mona Simpson. In 1970, after divorcing her second husband, Schieble took Mona to Los Angeles and raised her alone.[299]

When Simpson found that their father, Abdulfattah Jandali, was living in Sacramento, California, Jobs had no interest in meeting him as he believed Jandali did not treat his children well[300] and according to the San Francisco Chronicle, this was because of finding a Seattle Times article about Jandali's abandonment of his students on a trip to Egypt in 1974.[301] Simpson went to Sacramento alone and met Jandali, who worked in a small restaurant. They spoke for several hours, and he told her that he had left teaching for the restaurant business. He said he and Schieble had given another child away for adoption but that "we'll never see that baby again. That baby's gone." He said he once managed a Mediterranean restaurant near San Jose and that "all of the successful technology people used to come there. Even Steve Jobs ... oh yeah, he used to come in, and he was a sweet guy and a big tipper". At the request of Jobs, Simpson did not reveal to Jandali that his own story meant that he had actually already met his son.[302]

After hearing about the visit, Jobs recalled that "it was amazing ... I had been to that restaurant a few times, and I remember meeting the owner. He was Syrian. Balding. We shook hands." However, Jobs still did not want to meet Jandali because "I was a wealthy man by then, and I didn't trust him not to try to blackmail me or go to the press about it ... I asked Mona not to tell him about me".[302] Jandali later discovered his relationship to Jobs through an online blog. He then contacted Simpson and asked, "what is this thing about Steve Jobs?". Simpson told him that it was true and later commented, "My father is thoughtful and a beautiful storyteller, but he is very, very passive ... He never contacted Steve". Because Simpson herself researched her Syrian roots and began to meet the family, she assumed that Jobs would eventually want to meet their father, but he never did. Jobs also never showed an interest in his Syrian heritage or the Middle East. Simpson fictionalized the search for their father in her 1992 novel The Lost Father.[296] Malek Jandali is their cousin.[303]

Philanthropy

[edit]

Jobs's views and actions on philanthropy and charity are a public mystery.[304] He maintained privacy even over what few of these actions were publicly known. He has been a key figure in public discussions about societal obligations of the wealthy and powerful. Through his career, the media investigated and criticized him and Apple as unusually and inexplicably mysterious or absent among powerful leaders and especially billionaires. His name is absent from the Million Dollar List of all large global philanthropy.[305] Some have speculated about his possible secret role in large anonymous donations.[304]

Mark Vermilion, former charitable leader for Joan Baez, Apple, and Jobs, attributed Jobs's lifelong minimization of direct charity to his perfectionism and limited time. Jobs, Vermilion, and supporters said over the years that corporate products were Jobs's superior contributions to culture and society instead of direct charity.[305] In 1985, Jobs said, "You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me."[304]

Shortly after leaving Apple, he formed the charitable Steven P. Jobs Foundation, led by Mark Vermilion, hired away from Apple's community leadership. Jobs wanted a focus on nutrition and vegetarianism, but Vermilion wanted social entrepreneurship. That year, Jobs soon launched NeXT and closed the foundation with no results. Upon his 1997 return to Apple, Jobs optimized the failing company to the core, such as eliminating all philanthropic programs, never to be restored. In 2007, Stanford Social Innovation Review magazine listed Apple among "America's least philanthropic companies". A few months after another unflattering news report, Apple started a program to match employees' charitable gifts.[305] Jobs declined to sign The Giving Pledge, launched in 2010 by Warren Buffett and Bill Gates for fellow billionaires.[305][304] He donated $50 million to Stanford hospital and contributed to efforts to cure AIDS. Bono reported "tens of millions of dollars" given by Apple while Jobs was CEO, to AIDS and HIV relief programs in Africa, which inspired other companies to join.[305]

Honors and awards

[edit]
Jobs received the National Medal of Technology from President Ronald Reagan in 1985, awarded jointly with Steve Wozniak.
A bronze statue of Jobs with a green patina. Jobs is holding a remote control and gesturing as though in the middle of a presentation. Flowers are placed at his feet.
A statue of Jobs at Graphisoft Park in Budapest[306]
[edit]

See also

[edit]

References

[edit]
[edit]

Grokipedia

from Grokipedia
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, inventor, and technology executive renowned for co-founding Apple Inc. in 1976 with Steve Wozniak, launching the Apple I and Apple II personal computers that popularized computing for consumers.[1][2] After being ousted from Apple in 1985, Jobs founded NeXT Computer to develop advanced workstations for education and business markets, and acquired Pixar, transforming it into a leader in computer-animated feature films with hits like Toy Story, before selling it to Disney in 2006, becoming the largest individual shareholder.[3][4] Returning to Apple in 1997 via its acquisition of NeXT, Jobs served as interim and then permanent CEO until 2011, directing the creation of groundbreaking products such as the iMac, iPod, iTunes, iPhone, and iPad, which revolutionized personal computing, music distribution, mobile telephony, and tablet usage, generating trillions in market value for Apple.[5][3] Jobs' leadership style, marked by an autocratic approach and a "Reality Distortion Field"—a charismatic ability to persuade teams to meet improbable deadlines through sheer will and rhetorical force—drove innovation but also sparked controversies over workplace intensity and credit attribution.[6][7]

Early Life and Formative Influences

Family Background and Adoption

Steven Paul Jobs was born on February 24, 1955, in San Francisco, California, to unmarried University of Wisconsin graduate students Joanne Schieble, of Swiss-German descent, and Abdulfattah "John" Jandali, a Syrian Muslim immigrant studying political science.[1] Schieble's father opposed their relationship due to Jandali's Muslim faith and immigrant status, threatening to disown her if she married him, which prompted the couple to place their unnamed newborn son for adoption days after his birth.[1] [8] Claims of a pre-adoption name such as Abdul Lateef Jandali, attributed to biological cousin Bassma Al Jandaly, are unverified, lacking corroboration from primary documents, official biographies like Walter Isaacson's, or other authoritative sources. Jobs was adopted shortly thereafter by Paul Reinhold Jobs (1922–1993), a machinist and Coast Guard veteran of German descent born in Wisconsin, and Clara Hagopian Jobs (1924–1986), an accountant of Armenian descent who had been widowed earlier.[1] [9] [10] The childless couple, who signed an adoption contract stipulating college education for the child despite lacking higher education themselves, renamed him Steven Paul Jobs and raised him as their own in the San Francisco Bay Area.[8] [11] According to Jobs' own account in his 2005 Stanford commencement address, his biological mother had arranged for him to be adopted by a lawyer and his wife, who were college graduates, but they decided at the last minute they wanted a girl. Instead, the Jobses, who were on a waiting list, received a middle-of-the-night call offering an unexpected baby boy, which they accepted.[12] The Jobs family resided initially in Mountain View, California, before moving to a ranch-style home at 2066 Crist Drive in Los Altos around 1961, where Paul worked on cars and electronics in the attached garage, fostering young Steve's interest in mechanics.[13] [14] Jobs later described Paul and Clara unequivocally as his parents, stating they were so "1,000 percent."[11]

Childhood Experiences and Countercultural Exposure

Garage at Steve Jobs' childhood home in Los Altos
The garage of Steve Jobs' childhood home in Los Altos, California
Steve Jobs grew up in Mountain View, California, in a neighborhood populated by engineers who tinkered with electronics in their garages on weekends, fostering his early fascination with technology. His adoptive father, Paul Jobs, a Coast Guard machinist and carpenter, instructed him in electronics repair and emphasized meticulous craftsmanship, such as painting the back of a fence even if unseen, instilling a perfectionist ethic that influenced Jobs' later product design philosophy.[13][15] During his teenage years at Homestead High School in Cupertino, Jobs encountered a well-equipped electronics lab and a dedicated teacher, H. McCollum, who nurtured his technical interests. At the age of 12, Jobs demonstrated remarkable initiative by cold-calling Bill Hewlett, co-founder of Hewlett-Packard, to request spare parts for building a frequency counter. Hewlett not only provided the parts but also offered Jobs a summer job at HP, where he worked on the assembly line, further igniting his passion for electronics.[16][17] There, he befriended Steve Wozniak, and in 1971, at age 16, the pair delved into phone phreaking—building "blue boxes" to manipulate AT&T's phone system for free long-distance calls—a subversive activity emblematic of early hacker culture and countercultural defiance against corporate infrastructure.[18][19] The Bay Area's 1960s counterculture profoundly shaped Jobs' worldview, with immersions in the music of Bob Dylan and the Beatles reinforcing his anti-establishment leanings and creative individualism.[20] He experimented with LSD 10 to 15 times from 1972 to 1974, later deeming it among the two or three most pivotal experiences of his life for expanding consciousness. This phase also introduced him to Eastern philosophies, including Zen Buddhism, which he pursued through meditation and spiritual exploration, blending countercultural rebellion with introspective pursuits.[21][22][23] In 1974, at age 19, Jobs traveled to India with friend Daniel Kottke for approximately seven months on a spiritual quest, immersing himself in Hindu asceticism, meditation, and visits to sites associated with Neem Karoli Baba. Influenced by Paramahansa Yogananda's Autobiography of a Yogi, the trip involved challenges like illness and disillusionment, but Jobs later credited it with deepening his spiritual growth, emphasizing intuition, simplicity, and non-attachment—principles that influenced his life and work.[24][25]

Education and Intellectual Development

Steve Jobs attended Homestead High School in Cupertino, California, from 1968 to 1972, graduating with a grade point average of 2.65 on a 4.0 scale.[26] During this period, he displayed a rebellious and non-conformist attitude, showing limited motivation toward traditional academic pursuits.[27] At Homestead, Jobs connected with peers interested in electronics, including early encounters facilitated by mutual friend Bill Fernandez that later linked him to Steve Wozniak.[28] In the fall of 1972, Jobs enrolled at Reed College in Portland, Oregon, a liberal arts institution known for its rigorous academics and countercultural environment.[29] He dropped out after one semester, citing the high tuition costs—borne by his working-class adoptive parents—and a lack of alignment with the formal curriculum's practical value.[29] Rather than leave entirely, Jobs remained on campus as an auditor, attending classes without credit or fees, which allowed him to explore subjects driven by personal curiosity rather than requirements.[30] A pivotal audited course was calligraphy, taught by Robert Palladino, a Trappist monk who emphasized historical typography and letterform aesthetics.[31] This exposure to serif and sans-serif fonts, spacing, and visual harmony profoundly shaped Jobs' appreciation for design elegance, later manifesting in the Macintosh computer's multiple typeface options and proportional spacing—innovations uncommon in personal computing at the time.[31] Jobs' intellectual development extended beyond formal settings through self-directed learning and experiential pursuits. Influenced by his adoptive father's mechanical tinkering in their garage, he cultivated hands-on skills in electronics and design from an early age.[28] Zen Buddhism emerged as a key philosophical influence, fostering a focus on simplicity and intuition that informed his product philosophy; he credited Eastern thought with expanding his perspective on aesthetics and minimalism.[32] In 1974, Jobs traveled to India seeking spiritual insight, adopting practices like meditation and vegetarianism, which reinforced his rejection of conventional materialism.[33] These elements, combined with readings in philosophy and science fiction, honed a worldview prioritizing interdisciplinary synthesis over specialized expertise.[32]

Entry into Technology and Apple Founding

Pre-Apple Jobs and Collaborations

Following his dropout from Reed College in 1972, Steve Jobs returned to the Los Altos area and, in early 1974, secured employment at Atari, Inc. in Los Gatos, California, as a computer technician and video game designer.[28][34] At Atari, Jobs contributed to hardware and software development amid the company's focus on arcade games like Pong.[35] Prior to his Atari tenure, Jobs collaborated with engineer Steve Wozniak, whom he had met through mutual friend Bill Fernandez in 1971, on building "Blue Boxes"—illegal devices that exploited telephone signaling tones to enable free long-distance calls, a practice known as phone phreaking.[36][37] Wozniak handled the technical design, while Jobs managed assembly and sales; the pair produced and sold a limited number of these units, reportedly around 100, for $150 each, using profits partly to fund Jobs' 1974 trip to India for spiritual exploration. In 1975, while at Atari, Jobs outsourced the development of the single-player adaptation of the arcade game Breakout to Wozniak, challenging him to create a prototype using minimal chips within four days for a $5,000 contract—equivalent to $700 per day at the time.[38] Wozniak achieved this by devising a hardware solution that dynamically altered brick patterns without software, completing the core design in a single evening despite Jobs' uncredited role in securing the deal.[38] Later that year, Jobs pitched a concept for a low-cost personal computer to Atari executives, but it was rejected.[39] These experiences honed Jobs' entrepreneurial instincts and deepened his partnership with Wozniak, setting the stage for their subsequent involvement in the Homebrew Computer Club and the founding of Apple in 1976.[35]

Establishing Apple Inc. and Initial Products

Original Apple logo depicting Newton under a tree with falling apple
The first official Apple Computer logo, used for the Apple I in 1976
On April 1, 1976, Steve Jobs and Steve Wozniak, along with Ronald Wayne, formed the Apple Computer Company as a California general partnership to sell the Apple I, a personal computer board designed by Wozniak.[40][41] The Apple I consisted of a bare motherboard with a MOS Technology 6502 microprocessor running at 1 MHz, 4 KB of RAM (expandable to 48 KB), and a video terminal interface, requiring users to supply their own keyboard, display, and power supply.[42] Initial production involved hand-assembling about 50 units for a $500 order from the Byte Shop, Apple's first major customer, after Jobs secured the deal by promising delivery.[42] The company priced the Apple I at $666.66 per unit starting in July 1976, a figure Wozniak chose for its repeating digits, and around 200 boards were ultimately sold, generating modest revenue from hobbyist buyers.[42][43] Early operations occurred in the garage of Jobs' parents' home at 2066 Crist Drive in Los Altos, California, reflecting the bootstrapped nature of the venture.[40]
The Apple Marketing Philosophy document by Mike Markkula
Apple Marketing Philosophy, written by Mike Markkula, January 3, 1977
Wayne, an Atari colleague of Jobs who provided administrative support and drafted the partnership agreement granting him 10% ownership, exited soon after by selling his stake back to Jobs and Wozniak for $800, wary of the enterprise's financial risks.[44] Despite the stake later having substantial value, Wayne has consistently stated he has no regrets over his decision to sell.[45] To scale beyond the partnership model and attract investment, Jobs and Wozniak incorporated Apple Computer, Inc. on January 3, 1977, in Cupertino, California, with semiconductor engineer Mike Markkula contributing $250,000 in funding, a business plan, and his expertise as the third co-founder and initial chairman.[46][47] Incorporation enabled formal equity distribution—Jobs and Wozniak each receiving 45% and Markkula 10%—and positioned the company for growth amid rising demand for personal computing.[47] Apple's second product, the Apple II, debuted at the West Coast Computer Faire in April 1977 and began shipping on June 10, 1977, as the firm's first fully assembled, enclosed personal computer aimed at broader consumers.[48][49] Priced at $1,298 for the base model with 4 KB RAM, it featured the same 6502 processor but added innovations like built-in color graphics, a plastic case designed by Jerry Manock for aesthetics and usability, sound capabilities, and seven expansion slots for peripherals, setting it apart from kit-based rivals.[49] Wozniak's engineering emphasized expandability and reliability, while Jobs focused on polished presentation to appeal beyond technicians.[48] Initial sales were promising, with the Apple II establishing Apple as a key player in the emerging microcomputer market through its balance of power and accessibility.[49]

First Tenure at Apple: Growth and Conflicts (1976-1985)

Expansion Through Apple II Success

Close-up of Apple II keyboard with logo badge
Apple II keyboard featuring the signature rainbow logo
The Apple II, introduced on April 16, 1977, at the West Coast Computer Faire, marked Apple's first major commercial product aimed at a broad consumer market. Designed primarily by Steve Wozniak, it featured innovative elements such as color graphics, a built-in keyboard, expansion slots for peripherals, and integer BASIC interpreted language stored in read-only memory (ROM), all housed in a sleek plastic case that Jobs insisted upon for aesthetic appeal and ease of use.[48][50] Jobs contributed significantly to the business aspects, including packaging decisions that differentiated it from competitors' exposed circuit boards and securing initial funding to enable production.[51]
Apple II setup with VisiCalc display materials
Apple II computer displayed with VisiCalc software and documentation
The Apple II's success propelled Apple's expansion, with annual sales surging from $775,000 in September 1977 to $118 million by September 1980, driven largely by the Apple II lineup as the company's sole product during this period.[52] By 1980, Apple had sold approximately 130,000 units, establishing it as a leader in the emerging personal computer industry.[53] A key catalyst was VisiCalc, the first electronic spreadsheet software released in 1979 exclusively for the Apple II, which transformed the machine into a vital business tool and prompted many purchases specifically for its capabilities, significantly boosting adoption in professional settings.[54][55] This revenue growth enabled Apple to scale operations, hiring hundreds of employees and investing in manufacturing facilities. On December 12, 1980, Apple went public on the NASDAQ, offering 4.6 million shares at $22 each and raising approximately $100 million in net proceeds, which valued the company at around $1.8 billion and provided capital for further innovation and market penetration.[56][57][58] The IPO's success, the largest since Ford Motor Company's in 1956 at the time, underscored the Apple II's role in turning a garage startup into a publicly traded powerhouse, with Jobs and Wozniak becoming multimillionaires overnight.[56]

Development of Lisa and Macintosh

Apple Lisa computer displaying graphical user interface
Apple Lisa running its pioneering GUI with windows and applications
The Apple Lisa project began in 1978 as an initiative to develop a advanced personal computer incorporating graphical user interface (GUI) elements and a mouse, drawing inspiration from research at Xerox PARC.[59] In December 1979, Steve Jobs led a delegation from Apple to visit Xerox's Palo Alto Research Center (PARC), where they observed demonstrations of the Xerox Alto system, including its bitmap display, windows, icons, and mouse-driven interaction—technologies that profoundly shaped the Lisa's design.[60] In exchange for allowing the visit, Apple provided Xerox with 100,000 pre-IPO shares, granting access to these innovations that Jobs described as a pivotal revelation.[61] Under Jobs' initial oversight, the Lisa incorporated a Motorola 68000 processor, 1 MB of RAM, a built-in 5 MB hard drive, and multitasking capabilities, positioning it as Apple's first computer with a commercial GUI.[62] The Lisa launched on January 19, 1983, priced at $9,995, targeting business users with its integrated software suite and user-friendly interface.[62] However, development challenges, including unreliable "Twiggy" floppy drives and software bugs, contributed to delays and performance issues.[63] Its high cost limited sales to around 100,000 units by 1985, leading to commercial failure despite pioneering features that influenced subsequent systems.[64] Internal conflicts escalated in 1981 when Jobs was removed from the Lisa team amid disputes over direction and resource allocation, prompting him to redirect efforts toward a more affordable alternative.[65] In June 1983, Jobs delivered a talk titled "The Objects of Our Life" at the International Design Conference in Aspen (IDCA). He made several prescient predictions about the future of personal computing, including that computers would become the predominant medium of communication, surpassing television and radio; that solutions for networking computers in offices would emerge in approximately five years and in homes within 10 to 15 years; that voice recognition would mature over the next decade; and that people would spend more time interacting with computers than with cars. Although no primary source or transcript lists exactly "10 predictions," the speech contained multiple accurate forecasts regarding networking, communication, and human-computer interaction.[66]
Steve Jobs with the Apple Macintosh computer
Steve Jobs with the Macintosh, the more affordable GUI computer he redirected efforts toward
Seizing control of Jef Raskin's Macintosh project in 1981, which had originated in 1979 as a low-cost appliance-like computer, Jobs transformed it into a consumer-oriented GUI machine borrowing heavily from Lisa's architecture but optimized for affordability.[67] The Macintosh team, a small group of about 18 engineers including hardware designer Burrell Smith, software lead Bill Atkinson (who developed QuickDraw graphics), and programmer Andy Hertzfeld, operated under Jobs' demanding leadership in a Bandley 3 warehouse, emphasizing simplicity and integration.[68] Key innovations included a custom 128 KB RAM configuration, single-tasking OS to reduce complexity, and no hard drive, with software like MacWrite and MacPaint bundled for $2,495.[62] The Macintosh debuted on January 24, 1984, following a high-profile Super Bowl advertisement directed by Ridley Scott, which sold over 250,000 units in the first 100 days due to its accessible price and revolutionary ease of use.[62] Unlike the Lisa, the Mac's streamlined design avoided multitasking and advanced peripherals to hit the price point, proving commercially viable initially while establishing the GUI as a standard for personal computing.[64] Jobs' focus on the Mac effectively cannibalized Lisa sales, as Apple later rebranded unsold Lisas as the Macintosh XL in 1985 to clear inventory.[62]

Internal Power Struggles and Ousting

As Apple's Macintosh computer launched in January 1984 amid high expectations, initial sales were promising but quickly faltered due to its high price of $2,495 and limited capabilities, such as lacking expandable memory or peripherals, leading to underwhelming revenue projections for the fiscal year.[69] These disappointments exacerbated existing tensions between Jobs, who oversaw the Macintosh division, and CEO John Sculley, whom Jobs had recruited in April 1983 to professionalize operations but whose marketing-focused approach clashed with Jobs' visionary yet demanding style.[70] Jobs' abrasive management, including frequent firings and public humiliations of team members, contributed to high turnover in the Macintosh group and internal resentment, with employees describing a toxic environment that hindered productivity.[71] By early 1985, the power struggle intensified as Jobs secretly plotted to oust Sculley, confiding his plans to Apple's Vice President of Product Development, Jean-Louis Gassée, who then informed Sculley and the board, contributing to the thwarting of the plot. Jobs approached board members and rallied allies to propose replacing him as CEO during a board retreat.[72] In response, during marathon board meetings on April 10 and 11, 1985, Sculley presented evidence of Jobs' destabilizing influence, including leaked memos criticizing management and Jobs' interference in other divisions, prompting the board to side with Sculley and strip Jobs of his general manager role over the Macintosh division.[73] The board instructed Sculley to "contain" Jobs' authority to prevent further disruptive product initiatives, reflecting concerns over Jobs' insistence on unproven ventures like an automated factory for Macintosh production, which had already proven costly and inefficient.[69] In May 1985, Jobs was formally relieved of all operational duties, retaining only a symbolic chairman title while being barred from Macintosh operations, a demotion Sculley later described not as a firing but as a necessary limitation to stabilize the company amid declining profits.[72] Despite this, Jobs continued undermining Sculley internally, prompting the board to demand his full resignation. On September 17, 1985, Jobs stepped down as chairman and severed ties with Apple, selling most of his stock holdings shortly thereafter and taking a small team of engineers to found NeXT Computer.[74] This ousting, driven by the board's prioritization of managerial discipline over Jobs' erratic leadership, marked the end of his first tenure at the company he co-founded, though Sculley maintained it preserved Apple's viability during a period of financial strain.[71]

Independent Ventures: NeXT and Pixar (1985-1997)

Launching NeXT Computer

After his departure from Apple in September 1985, Steve Jobs founded NeXT, Inc. (later NeXT Computer, Inc.) in Redwood City, California, recruiting key engineers from Apple's Macintosh and Lisa teams, including Bud Tribble, George Crow, Dan Hill, and Susan Kare.[75][76] Jobs personally funded the startup with approximately $12 million from proceeds of his Apple stock sales, which totaled around $100 million after his board ouster.[77] The company targeted the higher education market, aiming to produce affordable workstations for universities, with an initial goal of a $3,000 machine by mid-1987 featuring advanced object-oriented software and high-fidelity hardware.[78][79]
NeXT Computer workstation with black cube, monitor, keyboard, and mouse
The NeXT Computer, featuring its distinctive black magnesium cube and advanced hardware
Development delays pushed the timeline, as the team prioritized innovations like built-in Ethernet networking, magneto-optical storage, and a custom operating system. The NeXT Computer, a 1-foot black magnesium cube, featured a 25 MHz Motorola 68030 processor with 68882 floating-point coprocessor, 8 to 64 MB of RAM, a 256 MB writable optical drive for fast backups, and hard drive options of 40 MB (swap space only), 330 MB, or 660 MB.[79][80] It ran NeXTSTEP, a Unix-based OS derived from Mach kernel and BSD, emphasizing object-oriented programming via Objective-C, Display PostScript for graphics, and a intuitive interface with digital signal processing for audio.[81]
Steve Jobs-signed promotional poster for NeXT Computer launch showing the workstation
Signed launch poster for the NeXT Computer unveiling on October 12, 1988
Jobs unveiled the NeXT Computer on October 12, 1988, at a lavish event at San Francisco's Davies Symphony Hall, attended by 3,000 guests including musicians and academics, with performances by cellist Yo-Yo Ma. Priced at $6,500 (equivalent to about $17,000 in 2024 dollars), it was positioned as a premium workstation for research and development, far exceeding the original budget target.[82][79] Early orders came from institutions like Stanford University, but the high cost and specialized focus limited broad adoption; retail availability began in 1990 at $9,999.[83] Despite commercial underperformance—NeXT sold fewer than 50,000 units overall in its hardware phase—the platform's software architecture proved influential, powering tools like Tim Berners-Lee's WorldWideWeb browser prototype at CERN.[75]

Acquiring and Transforming Pixar

In 1986, Steve Jobs acquired the Lucasfilm Computer Division, originally known as the Graphics Group and focused on computer graphics hardware and software, for $5 million from George Lucas, spinning it off as an independent entity renamed Pixar Animation Studios.[84][85] Jobs immediately invested an additional $5 million, securing approximately 70% ownership while the employees retained 30%.[85][86] As chairman and majority shareholder, Jobs provided critical funding and strategic oversight during Pixar's early years, when the company struggled with low sales of its flagship Pixar Image Computer—a high-end workstation for graphics rendering—and software like RenderMan.[84][87]
Steve Jobs holding Luxo Jr. lamp in front of Lucasfilm logo
Steve Jobs with Pixar's Luxo Jr. lamp, the mascot from the 1986 Academy Award-nominated short film
Pixar incurred consistent losses in the late 1980s and early 1990s, prompting Jobs to inject over $50 million of his personal capital by the mid-1990s to sustain operations, nearly depleting his post-Apple liquidity.[86] Despite these challenges, Jobs supported a pivot from hardware sales to animation production under creative leads Ed Catmull and John Lasseter, who produced innovative short films such as Luxo Jr. (1986) and Tin Toy (1988), the latter winning an Academy Award for Best Animated Short Film in 1989.[84] This shift emphasized Pixar's proprietary software for photorealistic rendering, positioning it for feature-length work amid skepticism from traditional animation studios.[88]
Exterior of The Steve Jobs Building at Pixar Animation Studios
The Steve Jobs Building at Pixar headquarters, reflecting the company's growth into a major animation studio
A turning point came in 1991 when Jobs negotiated a three-picture distribution and production deal with Disney, valued at $26 million upfront, committing Pixar to deliver films like Toy Story while retaining creative control and backend profit shares.[88] Released on November 22, 1995, Toy Story became the first fully computer-animated feature film, grossing over $373 million worldwide and earning critical acclaim for its storytelling and technical innovation.[88] The film's success enabled Pixar to renegotiate more favorable terms with Disney, including higher revenue splits, and fueled the company's initial public offering on November 29, 1995, which valued Jobs' stake at over $1 billion, marking his first billionaire milestone.[89] Under Jobs' persistence, Pixar transformed from a faltering graphics firm into a leading animation innovator, producing consecutive hits and establishing computer-generated imagery as a viable alternative to hand-drawn animation by 1997.[87]

Return to Apple and Company Revival (1997-2011)

NeXT Acquisition and CEO Reinstatement

In late 1996, Apple Computer, struggling with declining market share and operating losses exceeding $1 billion in the fiscal year ending September 1996, sought to modernize its aging operating system under CEO Gil Amelio.[90] The company identified NeXT's NeXTSTEP platform as a promising foundation for future software development, leading to negotiations for acquisition.[91]
Steve Jobs with a NeXT computer workstation
Steve Jobs with a NeXT workstation, representing the technology Apple acquired
On December 20, 1996, Apple announced its agreement to acquire NeXT Software, Inc., for approximately $429 million, primarily in cash and Apple stock, with additional components including stock options and assumption of NeXT's debt.[92] [93] This deal effectively repatriated Steve Jobs to Apple, where he initially served as a part-time advisor to Amelio, leveraging his experience while NeXT's technology was integrated to form the basis of what would become Mac OS X.[90] The acquisition closed in February 1997, amid Apple's ongoing financial distress, which included a market capitalization below $3 billion and near-bankruptcy conditions.[94] As Apple's losses mounted—reporting a $708 million net loss for the quarter ending March 1997—internal board tensions escalated, with Jobs playing a key role in advocating for leadership changes.[95] On July 24, 1997, Amelio resigned amid pressure from the board and investors, prompted by persistent failures to stabilize the company despite cost-cutting measures like workforce reductions of over 3,000 employees.[95] Jobs was immediately appointed as interim CEO (iCEO), a position he accepted reluctantly at first, focusing on streamlining operations by canceling unprofitable product lines and securing a pivotal $150 million investment from Microsoft to support cross-platform software compatibility.[94] In August 1997, at the Macworld Expo in Boston, Jobs publicly assumed the iCEO role, outlining a vision for product focus and innovation.[96] He retained the interim title until January 2000, when the board conferred permanent CEO status, marking the full reinstatement of his operational control.[95]

Hardware and Software Turnarounds: iMac, iPod, iTunes

Upon reinstating as CEO in 1997 amid Apple's near-bankruptcy, Steve Jobs prioritized a simplified product portfolio emphasizing user-friendly design and integration to revive the company. The iMac G3 represented this shift, unveiled by Jobs on May 6, 1998, as an all-in-one desktop with a 233 MHz PowerPC G3 processor, 15.1-inch CRT display, and translucent Bondi Blue casing that merged aesthetics with functionality, targeting non-technical home and education markets while ditching legacy ports like the floppy drive in favor of USB and CD-ROM.[97][98] Released for sale on August 15, 1998, at $1,299, the iMac achieved immediate commercial success, with Apple reporting over 278,000 units sold in the first two months and cumulative sales exceeding 2 million by early 1999, directly contributing to the firm's escape from financial distress.[99][100] This momentum propelled Apple's fiscal 1999 revenue growth of 3.2% to $6.1 billion and net profits doubling to $601 million from the prior year, marking the end of consecutive annual losses.[101]
Steve Jobs holding an iPod
Steve Jobs presenting the iPod at its launch
Extending hardware innovation into portable consumer electronics, Jobs introduced the iPod on October 23, 2001, a compact hard drive-based MP3 player with 5 GB storage for up to 1,000 songs, a mechanical scroll wheel for navigation, and 10-hour battery life, priced at $399 and compatible initially with Macintosh computers.[102] Available starting November 10, 2001, the device addressed music portability demands amid rampant file-sharing piracy, achieving 125,000 units sold in the first two months despite high cost and Mac exclusivity, with subsequent Windows iTunes compatibility in 2002 broadening its reach.[102] The iPod's sales accelerated, comprising over half of Apple's revenue by early 2006 and generating billions in cumulative income, as its sleek design and seamless ecosystem integration differentiated it from competitors like Nomad and Rio players.[103] Complementing the iPod, Apple developed iTunes as both software and storefront to legitimize digital music distribution. iTunes 1.0 software launched in January 2001 for organizing and playing MP3s on Mac, evolving into the iTunes Store on April 28, 2003, offering 200,000 tracks at 99 cents each with DRM-protected AAC format, secure purchasing, and instant downloads—features that secured partnerships with all major record labels resistant to digital sales.[104][105] The store expanded to Windows in October 2003, driving iPod adoption by providing a legal alternative to piracy; within its first week, it sold 1 million songs, and by fiscal 2003's end, Apple's net profit reached $44 million on $6.2 billion revenue, with iPod-iTunes synergy fueling sustained growth amid broader product line refinements.[106] These initiatives collectively transformed Apple's hardware-software integration into a profitable closed ecosystem, shifting the company from $1 billion losses in 1997 to consistent profitability and market leadership in personal computing and digital media by the mid-2000s.

Mobile Revolution: iPhone and App Store

Steve Jobs holding the original iPhone on stage
Steve Jobs unveiling the first iPhone at Macworld 2007
While Jobs is often credited with the iPhone's vision, he was initially skeptical about Apple entering the mobile phone market, concerned about carrier control and the quality of existing devices. Earlier internal proposals, including urgings from engineer Jean-Marie Hullot in 2000, helped pave the way. By late 2004, Jobs formally initiated Project Purple, directing key team members like Tony Fadell, Scott Forstall, and Jony Ive. The iPhone resulted from intensive collaborative work by hundreds of Apple engineers and designers, with Jobs providing overarching leadership, perfectionist standards, and key decisions on design and features. On January 9, 2007, Steve Jobs unveiled the first iPhone at Apple's Macworld keynote in San Francisco, presenting it as an integration of three devices: a revolutionary mobile phone, a widescreen iPod with touch controls, and an internet communicator with desktop-class email, web browsing, and maps.[107][108] The device featured a 3.5-inch capacitive multi-touch display, eliminating physical keyboards and styluses in favor of finger gestures like pinch-to-zoom, which Jobs championed as intuitive and aligned with human interaction.[109] Development under Jobs' direction began around 2004, drawing from Apple's iPod hardware expertise and software innovations, with a secretive team iterating on prototypes to achieve seamless hardware-software integration that prioritized user experience over feature proliferation. The iPhone launched in the United States on June 29, 2007, initially exclusive to AT&T with a 2G network connection, 4 or 8 GB storage options, and a price of $499 or $599, subsidized by carrier contracts.[110] It sold 1.39 million units in its first year despite lacking 3G support, app development capabilities, and app distribution at launch, relying instead on built-in applications and web-based services like Safari for browsing.[110] Jobs' focus on simplicity—such as a single home button and rejection of third-party apps initially to maintain control and security—differentiated it from feature-heavy competitors like BlackBerry and Nokia, though this decision delayed broader functionality.[111]
Original iPhone displaying the App Store interface
Early App Store on the iPhone showing featured games and applications
To expand the iPhone's ecosystem, Apple introduced the App Store on July 10, 2008, coinciding with the iPhone 3G release and iPhone OS 2.0, offering 500 initial third-party applications for download via iTunes synchronization.[112][113] Jobs approved the shift after developer demand and internal recognition that native apps could enhance utility without compromising the closed system, enforcing Apple's 30% commission and review process to curate quality and prevent malware.[114] This platform enabled rapid innovation, with apps transforming the device into a computing platform; by 2018, developers had earned over $100 billion through it, fueling economic activity but also sparking debates on Apple's gatekeeping.[115] The iPhone catalyzed a mobile revolution by establishing touchscreen interfaces and app-centric models as industry standards, compelling rivals like Samsung and Google to adopt similar paradigms and eroding dominance of physical keyboards and stylus-based devices.[109][116] Under Jobs' oversight until his 2011 resignation, cumulative iPhone sales exceeded 2 billion units by 2022, generating over half of Apple's revenue and shifting consumer behavior toward always-connected computing, though initial limitations like no MMS or app support highlighted Jobs' prioritization of controlled evolution over immediate completeness.[117][116]

Tablet Innovation: iPad

Steve Jobs sitting casually in a chair using the iPad on stage
Steve Jobs demonstrates the iPad's intuitive, leisure-focused design during the 2010 keynote
Steve Jobs spearheaded the iPad's development as Apple's entry into the tablet computing market, positioning it as a device bridging the gap between smartphones and laptops. He revealed that initial work on a tablet preceded the iPhone, though resources shifted to the phone before returning to the tablet concept around 2007.[118] The iPad featured a 9.7-inch multi-touch capacitive display, powered by Apple's custom A4 processor, with storage options from 16 GB to 64 GB and battery life supporting up to 10 hours of video playback or Wi-Fi browsing.[119] Jobs emphasized its role in media consumption—web browsing, email, viewing photos, videos, and music—while rejecting it as a laptop replacement due to the lack of physical keyboard and multi-window support.[120]
Steve Jobs holding up the first-generation iPad on stage
Steve Jobs unveils the first iPad at the January 2010 keynote event
On January 27, 2010, Jobs unveiled the first-generation iPad at the Yerba Buena Center for the Arts in San Francisco, describing it as a "magical and revolutionary" product that created a new category rather than competing in existing ones.[121] Priced starting at $499 for the Wi-Fi model, it launched on April 3, 2010, in the United States, with international availability expanding shortly after.[122] The device ran a variant of iPhone OS 3.2, later evolving into iOS, and integrated seamlessly with the App Store, which Jobs leveraged to drive third-party software development tailored for the larger screen.[123] Sales exceeded expectations, with 300,000 units sold on the first day, reaching 1 million within 28 days and 2 million by early May 2010.[124] By June 2010, cumulative sales hit 3 million units, demonstrating strong consumer demand and validating Jobs' vision of a portable, intuitive computing form factor.[125] Unlike prior tablet efforts from competitors like the GRiDPad or EO, which struggled with bulkiness, poor battery life, and limited software ecosystems, the iPad succeeded through Jobs' insistence on sleek design, long battery endurance, and tight hardware-software integration.[126] This innovation not only boosted Apple's revenue but also spurred the broader adoption of touch-based tablets, though Jobs maintained it was optimized for leisure rather than productivity tasks.[127]

Personal Life and Relationships

Romantic Partnerships and Marriage

Steve Jobs hugging his daughter Lisa on a couch
Steve Jobs with his daughter Lisa Brennan-Jobs at home
Jobs began his first significant romantic relationship with Chrisann Brennan, whom he met in 1972 at Homestead High School in Cupertino, California, when both were 17 years old.[128] Their on-again, off-again partnership lasted through their college years and into their early 20s, marked by shared countercultural interests but frequent conflicts exacerbated by Jobs's intensifying focus on Apple.[129] Brennan gave birth to their daughter, Lisa Brennan-Jobs, on May 17, 1978, in Portland, Oregon.[130] Jobs initially denied paternity despite a court-ordered blood test confirming it in 1980, leading to a contentious legal battle; he began providing child support of $385 monthly that year but maintained emotional distance for over a decade before gradually reconciling with Lisa in the 1990s.[131] In the early 1980s, he also briefly dated folk singer Joan Baez, then aged 41 to his 27, after an initial friendship facilitated by Baez's sister; their romance ended amicably amid differences in maturity and lifestyle, though they remained on friendly terms until Jobs's death.[132] In the mid-1980s, around 1983–1984, Jobs had an approximately one-year relationship with author Jennifer Egan, whom he met while she was an undergraduate at the University of Pennsylvania after giving a lecture there. Their bicoastal romance was joyful and intense, with Jobs installing an early Macintosh computer in her apartment; it ended after he proposed marriage.[133] Following his departure from Apple in 1985, Jobs entered a five-year relationship with Tina Redse, a designer he met around that time, to whom he proposed marriage; she declined, citing his volatile temperament.[134]
Steve Jobs and Laurene Powell Jobs embracing outdoors
Steve Jobs with his wife Laurene Powell Jobs
In October 1989, Jobs gave a guest lecture titled "View from the Top" at the Stanford Graduate School of Business, where Laurene Powell, a new MBA student, sat in the front row and initiated a conversation with him. Their connection formed rapidly; Jobs skipped a subsequent business meeting to take her out to dinner that evening, he called his sister Mona Simpson and told her, 'There’s this beautiful woman and she’s really smart and she has this dog and I’m going to marry her.'[135] influenced by shared vegetarianism and intellectual pursuits.[136][137] They married on March 18, 1991, in a private Zen Buddhist ceremony at Yosemite National Park's Ahwahnee Hotel, officiated by monk Kobun Chino Otogawa and attended by about 50 guests, including Jobs's adoptive father Paul and sister Mona Simpson.[136] The couple had three children: son Reed Paul, born September 22, 1991; daughter Erin Siena in 1995; and daughter Eve in 1998.[137] Their marriage endured until Jobs's death in 2011, with Powell later describing it as a stabilizing force amid his professional demands.[137]

Family Dynamics and Parenting

Lisa Brennan-Jobs seated outdoors
Lisa Brennan-Jobs, daughter of Steve Jobs and author of a memoir about their relationship
Jobs' early experience as a father was marked by conflict with Chrisann Brennan, with whom he had a brief relationship; their daughter Lisa Brennan-Jobs was born on May 17, 1978.[138] Jobs initially denied paternity, claiming in 1980 that a blood test showed only a 28% probability of fatherhood despite a reported 94.4% match, leading Brennan to name their child "Lisa" amid financial struggles and public assistance.[139] A 1982 court ruling confirmed his paternity, ordering child support payments of $385 monthly, which Jobs initially resisted but later increased after media scrutiny tied to the Apple Lisa computer naming.[139] The relationship remained strained; Lisa Brennan-Jobs later described Jobs as emotionally distant and occasionally cruel during her childhood, including denying her the use of a NeXT computer and making disparaging remarks, though he provided financial support and housing by the late 1980s.[138] Partial reconciliation occurred in adulthood, with Jobs apologizing on his deathbed in 2011 for the hardships inflicted, but dynamics were characterized by intermittent engagement rather than consistent warmth.[140]
Steve Jobs with Laurene Powell Jobs and their three children
Steve Jobs and his family with Laurene Powell Jobs and their children in a casual setting
In 1991, Jobs married Laurene Powell, whom he met in 1990 at a Stanford University lecture, in a Zen Buddhist ceremony at Yosemite National Park officiated by Kobun Chino Otogawa; Powell was pregnant with their first child at the time.[136] The couple had three children: son Reed Paul, born September 22, 1991; daughter Erin Siena, born 1995; and daughter Eve, born 1998.[141] Family life emphasized privacy and structure, with the Jobs residing in Palo Alto; Jobs involved himself in his younger children's education, advocating for alternatives to traditional schooling and limiting technology exposure despite his profession.[142] He restricted iPads and similar devices at home, stating his children had not used one, a policy echoed by other tech executives to promote direct interaction over screens.[142] Parenting dynamics reflected Jobs' demanding personality, with reports of high expectations and occasional disengagement due to work, yet he prioritized family presence, attending events and instilling values like simplicity and resilience drawn from his Zen influences.[143] Laurene Powell balanced the household, focusing on philanthropy and education, while Jobs' approach fostered independence in his children, as seen in Reed's venture into biotechnology and Eve's equestrian pursuits.[144]

Philosophical and Spiritual Beliefs

Young man in meditation pose with framed portrait above
Steve Jobs during his 1974 spiritual journey in India
Jobs developed an interest in Eastern spirituality during his college years at Reed College, where he audited a course on calligraphy and explored texts like Paramahansa Yogananda's Autobiography of a Yogi. In September 1974, at age 19, he traveled to India with friend Daniel Kottke, seeking spiritual enlightenment through immersion in Hindu asceticism and meditation practices; the seven-month journey exposed him to dysentery, lice, and cultural disillusionment, yet it reinforced his emphasis on intuition over conventional logic, as he later reflected that experiences there taught him to trust "following your heart" even when it defies rationality.[145][24][146]
Steve Jobs with palms pressed together smiling
Steve Jobs performing a traditional palms-together gesture influenced by Zen Buddhism
Upon returning to the United States, Jobs shifted toward Zen Buddhism, attending sessions at the Los Altos Zen Center and studying under Kōbun Chino Otogawa, a Soto Zen priest who became his lifelong spiritual advisor; Otogawa officiated Jobs's wedding to Laurene Powell on March 18, 1991, and influenced Apple's early corporate ethos by encouraging mindfulness amid innovation. Jobs incorporated Zen principles of minimalism, presence, and non-attachment into his product design philosophy, viewing simplicity as a path to enlightenment—evident in his pursuit of intuitive user interfaces that eliminated unnecessary elements—and he described Japanese Zen Buddhism as "aesthetically sublime," crediting it with inspiring stark minimalist aesthetics and intense focus. This spiritual influence reinforced his perfectionism, seeing perfection as a continuous, unattainable process akin to Buddhist philosophy, and drove his aspiration to create "insanely great" products that achieved exceptional quality through elegant simplicity and deep understanding of complexity rather than reliance on direct customer feedback. Jobs also embraced a liberal arts perspective in technology, reflecting that the Macintosh team brought a "liberal arts air" by including musicians, poets, artists, historians, and other non-technical experts alongside computer scientists to integrate the best from diverse fields, believing such interdisciplinary combinations yielded superior, intuitive, and aesthetically pleasing results. He credited meditation for enhancing focus and creativity, though he admitted irregular practice due to professional demands.[147][148][149][150] Jobs rejected organized religion, including Christianity, which he associated with his adoptive Lutheran upbringing and found incompatible with empirical inquiry; he described LSD experiences in the early 1970s as "one of the two or three most important things" he did, opening perceptual doors akin to spiritual revelation. Philosophically, he espoused a belief in an underlying intelligence governing existence, stating in a 1997 interview, "I believe life is an intelligent thing, that things aren't random," while expressing ambivalence toward God—"sometimes I believe in God, sometimes I don't... it's 50-50 maybe"—particularly after his 2003 pancreatic cancer diagnosis prompted contemplation of an afterlife, though without dogmatic commitment. This eclectic spirituality emphasized causal connections, personal intuition, and ethical action through work, aligning with Zen's "right livelihood" but grounded in pragmatic outcomes rather than ritual.[21][151][152][153] In his later years, Jobs reflected on his profound dependence on humanity in a personal email sent to himself on September 2, 2010, approximately one year before his death on October 5, 2011. Sent from his iPad, the email enumerated aspects of life and work he owed to others' contributions, from food production and language to technology and medicine, concluding: "I love and admire my species, living and dead, and am totally dependent on them for my life and well being." Preserved in the official Steve Jobs Archive, this message reveals his late-life philosophical outlook on human interconnectedness and admiration for collective human achievement.[154]

Health Challenges and Final Years

Pancreatic Cancer Diagnosis

In October 2003, Steve Jobs was diagnosed with a pancreatic neuroendocrine tumor (pNET), a rare form of pancreatic cancer originating in the islet cells and accounting for approximately 1% of all pancreatic malignancies.[155] [156] This subtype, also known as an islet cell tumor or gastroenteropancreatic neuroendocrine tumor (GEP-NET), differs markedly from the more prevalent and aggressive pancreatic ductal adenocarcinoma, exhibiting slower growth rates and a higher potential for surgical cure if detected before metastasis.[157] [158] The tumor was identified incidentally during a CT scan, prior to the onset of overt symptoms, which is consistent with the indolent nature of pNETs that often remain asymptomatic in early stages.[159] Jobs, then 48 years old, did not publicly disclose the diagnosis at the time, opting instead to manage it privately amid ongoing leadership of Apple Inc.[155] Medical assessments confirmed the tumor's location in the pancreas without evidence of initial spread, positioning it as operable, though Jobs deferred conventional intervention for several months.[156]

Alternative Treatments and Conventional Care Debates

Acupuncture needles inserted into skin
Acupuncture treatment, one of the alternative therapies Steve Jobs pursued after his 2003 diagnosis
Upon diagnosis of a pancreatic neuroendocrine tumor (pNET) in October 2003, Jobs rejected immediate surgical intervention, which physicians recommended as potentially curative given the tumor's slow-growing nature and localized state detectable via CT scan.[160] [156] Instead, he pursued alternative therapies for approximately nine months, including a strict vegan diet, acupuncture, and herbal supplements, despite entreaties from family members, friends, and medical professionals urging conventional care.[161] [162] In July 2004, Jobs underwent a Whipple procedure to remove the tumor and affected pancreatic tissue, but by that point, the cancer had metastasized to surrounding lymph nodes and tissues, complicating full resection.[163] Subsequent treatments included targeted therapies and a liver transplant in 2009 after metastatic spread to the liver, though the disease progressed relentlessly.[164] Jobs later confided to his biographer Walter Isaacson that he regretted the delay, stating it was "one of the things I did that's probably shortened my life," attributing the decision to an overreliance on his intuition and alternative approaches.[165] [160] The case ignited debates among oncologists and researchers on the risks of forgoing evidence-based interventions for unproven alternatives in treatable malignancies. For pNETs, localized tumors carry a five-year survival rate exceeding 60% with prompt surgery, but metastasis halves this prognosis; experts contend Jobs' delay permitted irreversible spread, as alternative modalities like dietary changes lack empirical support for eradicating or even substantially slowing such neoplasms.[166] [167] While some complementary practices, such as acupuncture, may alleviate symptoms without evident harm, biomedical consensus holds that substituting them for resection in operable cases contravenes causal mechanisms of tumor progression, where time favors dissemination over regression.[156] [167] Critics of alternative medicine, drawing from Jobs' outcome, argue it exemplifies confirmation bias in high-profile patients, where anecdotal wellness supplants randomized trial data; proponents counter that his seven-year survival post-diagnosis reflects the tumor's indolence rather than alternatives' efficacy, though no controlled evidence substantiates the latter.[161] Medical analyses, including those simulating 2003-era care, affirm that immediate Whipple surgery offered the highest curative odds, with Jobs' choice likely accelerating fatality by enabling micrometastases beyond surgical salvage.[168] Isaacson's account, derived from direct interviews, underscores Jobs' post-hoc acknowledgment of this miscalculation, highlighting tensions between personal autonomy and probabilistic medicine.[162]

Resignation, Decline, and Death

On August 24, 2011, Steve Jobs resigned as chief executive officer of Apple, stating in his letter to the board that he could no longer meet his duties and expectations with dedication and could hand over the responsibilities to a successor.[169] He recommended Tim Cook, Apple's chief operating officer, as his replacement, and requested to remain involved as chairman of the board, a director, and an Apple employee if the board deemed it appropriate.[169] The board promptly accepted his resignation, appointed Cook as CEO effective immediately, and elected Jobs as chairman.[170]
Steve Jobs presenting on stage
Steve Jobs during a public presentation in his black turtleneck
The resignation came amid Jobs' ongoing health struggles, following a second indefinite medical leave he announced on January 17, 2011, during which Cook had already been managing day-to-day operations.[171] By mid-2011, Jobs' physical decline was evident in his gaunt appearance and limited public engagements, attributed to the metastatic spread of his rare pancreatic neuroendocrine tumor, which had resisted full remission despite prior interventions like a 2004 Whipple procedure and a 2009 liver transplant.[155] He had appeared frail at events such as Apple's Worldwide Developers Conference in June 2010 and subsequent board meetings, with reports indicating severe weight loss and fatigue that impaired his capacity for the CEO role's demands.[172] Amid his health decline, on September 2, 2010, Jobs sent a reflective email to himself from his iPad. The email expressed gratitude for the contributions of others to his life and work, concluding: "I love and admire my species, living and dead, and am totally dependent on them for my life and well being." This personal moment of humility and appreciation toward humanity is preserved in the Steve Jobs Archive.[154]
Memorial tribute to Steve Jobs with portrait and flower
Public memorial tribute to Steve Jobs featuring his portrait, 'Stay Hungry. Stay Foolish.' quote, and handwritten note
In the six weeks after resigning, Jobs' condition deteriorated further, confining him primarily to his Palo Alto home as the cancer progressed.[173] He died there on October 5, 2011, at age 56, from respiratory arrest caused by metastatic pancreatic cancer complications.[174][155] Apple responded by flying its flags at half-mast worldwide, reflecting the immediate impact of his passing on the company he had steered back from near-collapse.[175]

Leadership and Management Approach

Core Principles of Innovation and Design

Original Apple Macintosh computer with 'hello' on screen
The original Apple Macintosh computer (1984), featuring its simple graphical user interface and compact design
Steve Jobs' approach to innovation and design centered on creating products that seamlessly integrated technology with human needs, prioritizing intuitive usability over technical complexity. Influenced by Zen Buddhism—embraced after a spiritual pilgrimage to India and described by Jobs as aesthetically sublime, particularly Japanese Zen—his philosophy emphasized minimalism, meticulous attention to detail, and perfectionism. He pursued "insanely great" products that anticipated user needs rather than relying on direct customer feedback or market surveys, viewing technology through the lens of the liberal arts to combine aesthetics with functionality and create powerful yet easy-to-use experiences.[147][176][149] Central to this vision was his philosophy of "putting a dent in the universe," referring to making a significant, lasting impact on the world.[177] He advocated for simplicity as a core tenet, arguing that "simple can be harder than complex; you have to work hard to get your thinking clean to make it simple," a philosophy evident in Apple's minimalist interfaces and hardware from the Macintosh in 1984 onward.[178] This focus stemmed from Jobs' belief that excess features diluted user experience, as demonstrated by his insistence on removing the physical keyboard from the first iPhone prototype in 2005 to enable a full touchscreen, despite engineering challenges.[179] A key principle was relentless focus, encapsulated in Jobs' assertion that innovation required "saying no to 1,000 things" to concentrate resources on a few high-impact ideas.[180] This manifested in Apple's product strategy, such as limiting the initial iPod lineup to a single model in 2001 with a simple scroll wheel interface, which sold over 100 million units by emphasizing ease of use for music playback rather than multifunctionality.[179] Jobs applied first-principles thinking by breaking down problems to fundamentals, like viewing the intersection of liberal arts and technology as essential for humane computing, influencing designs that anticipated user behaviors without relying on market surveys.[181]
Close-up of the iPhone home button
The single circular home button on an Apple iPhone, representing simplicity and precise design
Jobs defined design holistically, stating "design is not just what it looks like and feels like. Design is how it works," which drove Apple's vertical integration of hardware, software, and services to ensure cohesive performance.[182] For instance, the 1998 iMac's translucent casing and USB ports simplified connectivity, eliminating legacy ports and achieving 800,000 units sold in the first five months by making computing accessible and aesthetically pleasing.[147] He demanded attention to unseen details, such as machining the internal components of the 2007 iPhone to precise tolerances, arguing that uncompromised quality—even in non-visible areas—reflected overall excellence.[183] Innovation, per Jobs, distinguished leaders from followers and required questioning assumptions, as in his push for the graphical user interface inspired by Xerox PARC but refined for commercial viability in the Macintosh.[184] He emphasized predicting needs over polling customers, noting that people "don't know what they want until you show it to them," which guided developments like the App Store in 2008, generating billions in revenue by enabling third-party software ecosystems.[185] While these principles yielded transformative products, critics from engineering backgrounds have noted that Jobs' perfectionism sometimes delayed launches, as with the 1983 Macintosh, originally targeted for 1981 but released later due to uncompromising standards.[186]

"Reality Distortion Field" and Decision-Making

Steve Jobs standing with arms crossed in front of rows of personal computers
Steve Jobs in a room filled with early Macintosh computers during the 1980s development period
The term "reality distortion field" was coined in 1981 by Bud Tribble, a software engineer on Apple's Macintosh team, to describe Steve Jobs' persuasive charisma that convinced employees to pursue ambitious goals despite evident technical and temporal constraints.[6] Tribble drew the phrase from a 1970s Star Trek episode involving alien entities capable of altering perceptions of reality, likening it to Jobs' ability to warp facts and limitations through rhetorical intensity and unyielding optimism.[6] This phenomenon emerged prominently during the Macintosh project's development from 1979 to 1984, where Jobs imposed deadlines like completing the system in under 100 days, dismissing engineers' protests about infeasibility by reframing obstacles as surmountable challenges.[6] In decision-making, Jobs' RDF manifested as a tool to override conventional engineering assessments, prioritizing visionary outcomes over probabilistic risks. For instance, in 1981, Jobs demanded the Macintosh boot in five seconds—claiming it would "save lives" by enabling more computers in use—despite hardware limitations that made it technically improbable, compelling the team to innovate compression techniques and ultimately achieve a 30-second boot time, though short of the target.[187] This approach influenced product choices, such as insisting on a graphical user interface and mouse for the Macintosh when rivals favored command-line systems, by convincing stakeholders that consumer adoption would follow aesthetic and usability superiority regardless of cost overruns exceeding $50 million by launch.[188] Similarly, during the 2007 iPhone development, Jobs rejected prototype screens as inadequate, iterating designs until they met his exacting standards, bending supplier timelines through personal negotiations and team motivation to deliver multitouch capabilities ahead of competitors.[188]
Large group photo of Apple employees wearing company sweatshirts posed outdoors
The Apple Macintosh team in the early 1980s, the group subjected to Jobs' high-pressure leadership and reality distortion field
While the RDF drove breakthroughs by fostering a culture of exceptional effort—evident in the Macintosh's 1984 release as the first successful mass-market GUI computer—it also led to flawed decisions rooted in overconfidence. Engineers like Andy Hertzfeld noted that Jobs' field often involved selective fact-bending, such as underestimating memory needs or ignoring scalability issues, resulting in the Macintosh's initial $6,565 price point that hindered sales projections of 26,000 units in the first year (actual: under 100,000).[6] Critics within Apple, including graphics designer Bill Atkinson, viewed it as manipulative deception rather than inspiration, contributing to employee exhaustion and a 50%+ attrition rate on key projects.[189] Empirical outcomes were mixed: it accelerated innovations like the iPod's 2001 launch, compressing development to nine months through relentless prioritization, but delayed realistic budgeting, as seen in NeXT's $250 million losses from 1985 to 1996 due to RDF-fueled hardware overambition.[188] Jobs also applied his RDF to external marketing and public rhetoric, frequently using the phrase "great products" in interviews and presentations to promote Apple devices and emphasize the company's focus on innovation. For instance, in discussions about Apple's strategy, he stated, "We're trying to get back to the basics of great products, great marketing, and great distribution."[15] This recurring mantra exemplified the RDF's extension to persuasive promotion. In a 1995 interview titled "The Lost Interview," Jobs criticized Microsoft by comparing it to McDonald's, remarking that "Microsoft just makes really third-rate products" and lacks "taste," highlighting his view of superior product quality and innovation.[190] Jobs demonstrated self-awareness of the RDF, reportedly instructing teams to "not be misled by it" during his 1985 ouster from Apple, yet he continued employing it upon his 1997 return, refining it to balance persuasion with data-driven pivots, such as scrapping the Apple Newton line in favor of focused iMac simplicity.[191] This evolution underscores its dual causality in Apple's trajectory: enabling causal chains from prototype to market dominance while risking resource misallocation absent rigorous counterbalances like independent feasibility audits.[192]

Team Dynamics and High-Pressure Environment

Jobs assembled teams composed of elite performers, often described as "A-players," whom he personally recruited and believed were capable of self-management once given clear direction.[193][194] He emphasized hiring individuals smarter than himself in specific domains, fostering environments where ideas trumped hierarchy and top contributors advanced without traditional managerial promotion.[195][196] This approach minimized bureaucracy, with Jobs maintaining direct involvement in key hires and delegating execution to trusted experts, as seen in the Macintosh project's compact group of engineers who operated under tight deadlines.[197][7] Team interactions were marked by intense scrutiny and direct confrontation, where Jobs frequently challenged assumptions in meetings, sometimes reducing employees to tears through blunt criticism or public rebukes.[198][199] His autocratic style prioritized rapid decision-making and breakthrough innovation, but it cultivated resentment and high emotional tolls, with reports of favoritism toward high achievers contrasted by swift dismissals of underperformers.[200][201] Employees described a culture of relentless refinement, where mediocrity was intolerable, yet this dynamic yielded products like the Macintosh, launched in January 1984 after a grueling development cycle.[202][7] The high-pressure atmosphere stemmed from Jobs' insistence on impossible timelines and perfectionism, encapsulated in the "reality distortion field"—a term coined by team members for his persuasive ability to convince staff that barriers were surmountable through sheer will.[7][203] This propelled feats such as compressing the Macintosh team's schedule to meet a January 1984 release, but it also led to burnout, elevated turnover, and ethical strains, with some former staff citing the environment's intensity as a factor in personal health declines.[204][205] While empirically linked to Apple's resurgence post-1997—evidenced by market capitalization growth from $2 billion to over $350 billion by 2011 under his return—the model relied on exceptional talent tolerance for volatility, not scalable for all organizations.[206][207]

Controversies and Criticisms

Allegations of Credit Misattribution and IP Practices

Steve Wozniak, Apple's co-founder and primary hardware engineer, developed the Apple I and Apple II computers, which formed the basis of the company's early success, yet allegations persist that Jobs claimed undue credit for these innovations. Wozniak handled the technical design and implementation, including the Apple II's color graphics and floppy disk drive, while Jobs focused on marketing and business aspects; however, Jobs presented himself publicly as a key technical contributor, leading critics to argue he misattributed Wozniak's engineering feats to bolster his image as a visionary inventor.[208] In one documented instance, Jobs negotiated a contract with Atari for the Breakout game, which Wozniak engineered under tight constraints, receiving $5,000 from Atari but informing Wozniak of only $700, pocketing the remainder without disclosure until years later.[209] Further allegations of credit misattribution arose during the Macintosh development in the early 1980s, where Jobs oversaw the project but engineers like Burrell Smith, Bill Atkinson, and Andy Hertzfeld executed core features such as the graphical user interface and hardware integration. Jobs reportedly banned "easter eggs" in software that credited individual contributors, deeming them unfair distractions from Apple's unified brand, which some team members interpreted as suppressing recognition of their specific inputs.[210] In Walter Isaacson's authorized biography, Jobs acknowledged occasionally denying credit to others to maintain team focus, though he attributed this to motivational tactics rather than personal gain.[211] Regarding intellectual property practices, Jobs famously espoused a philosophy of aggressively adopting superior ideas, stating in a 1996 interview that "Pablo Picasso had a saying: 'Good artists copy, great artists steal,'" and affirming Apple had "always been shameless about stealing great ideas from companies like Xerox."[212] This reflected Apple's 1979 visit to Xerox PARC, where engineers demonstrated the Xerox Alto system's graphical user interface, mouse, and desktop metaphor in exchange for Apple stock warrants valued at about $1 million; Apple subsequently incorporated similar elements into the Apple Lisa and Macintosh without licensing the technology, prompting Xerox to sue in 1989 for copyright infringement.[213] The U.S. District Court dismissed most claims in 1990, ruling that general concepts like overlapping windows were not protectable under copyright, only specific expressions, though critics contend this enabled Apple to commercialize uncompensated innovations.[214]
Screenshot of email from Steve Jobs to Bruce Chizen about recruiting policy
Steve Jobs' 2005 email to Adobe's Bruce Chizen stating Apple would change its no-recruit policy if Adobe continued recruiting Apple employees
Under Jobs' leadership, particularly after his 1997 return to Apple, the company shifted to more aggressive IP enforcement, filing patents prolifically and pursuing litigation to protect designs. Jobs personally intervened in 2007 to pressure Palm CEO Edward Zander against hiring Apple engineers, proposing a non-compete agreement backed by implied patent threats; this contributed to broader antitrust scrutiny, as the U.S. Department of Justice later sued Apple and peers including Google in 2010 for no-poaching pacts that restrained labor mobility.[215] While proponents argue such tactics safeguarded Apple's competitive edge amid copying by rivals, detractors, including former executives, viewed them as hypocritical given Apple's history of iterating on others' concepts without equivalent concessions.[216]

Treatment of Employees and Colleagues

Steve Jobs was renowned for a management style characterized by intense scrutiny, verbal confrontations, and abrupt dismissals, which frequently left employees feeling demoralized. Former colleagues described him as prone to explosive outbursts, including yelling and public humiliation, particularly during product reviews or meetings where standards fell short. For instance, in a 1997 staff meeting shortly after his return to Apple, Jobs gathered the MobileMe team in an auditorium and demanded explanations for the product's failures, publicly shaming participants and firing the division's leader on the spot. Such incidents contributed to a high-stress environment where employees reported being reduced to tears by his criticisms, with senior management enduring frequent temper tantrums.[217][198] Jobs' approach to firings exemplified this ruthlessness, often executed without warning or severance to enforce accountability. At Pixar in the early 1990s, during cost-cutting measures, he dismissed staff immediately upon project cancellations, rejecting pleas for two weeks' notice from employee Pamela Kerwin by retorting that advance warning would allow them to sabotage equipment. Upon rejoining Apple in 1997 as interim CEO, Jobs oversaw the termination of approximately 4,100 employees—about 31% of the workforce—alongside the cancellation of numerous projects, framing these actions as essential for survival amid financial distress. Employees in the Macintosh division recalled a culture where daily proof of value was required, with underperformers swiftly removed; marketing executive Guy Kawasaki noted that Jobs demanded excellence to keep staff "at the top of your game."[218][219][220]
Group of Pixar team members posing with animated character toys
Pixar employees in a casual group setting with character props during Jobs' tenure
Despite the abrasiveness, some former employees credited Jobs' high expectations with fostering breakthroughs and personal growth, viewing his "reality distortion field"—a term for his persuasive intensity—as motivational rather than merely destructive. Accounts from long-tenured staff, such as Apple's first employee Bill Fernandez, highlighted Jobs' ability to inspire through shared vision, though even admirers acknowledged the toll of his interpersonal style. This duality persisted at NeXT and Pixar, where he cultivated loyalty among a select inner circle while alienating others through favoritism and insults. Critics, including biographers drawing from employee testimonies, argue that while his methods yielded innovative products, they bred resentment and turnover, with Jobs himself admitting in later reflections to evolving slightly but never fully tempering his directness. Overall, empirical outcomes suggest his treatment prioritized results over employee well-being, correlating with Apple's turnaround but at the cost of widespread psychological strain.[221][222][223]

Personal Flaws and Ethical Lapses

Jobs initially denied paternity of his daughter Lisa Brennan-Jobs, born on May 17, 1978, to his former girlfriend Chrisann Brennan, despite their relationship during the pregnancy.[138] In a 1980 deposition, he falsely claimed to be sterile and suggested another man as the father, leading to a court-ordered blood test that indicated a 94.1% probability of paternity.[139] [224] Even after this evidence, Jobs resisted acknowledgment and child support obligations, forcing Brennan to seek welfare assistance while living in near-poverty; a court eventually mandated $385 monthly payments in 1980, later increased to $500 amid ongoing disputes.[225] [226] A subsequent DNA test in 1983 compelled Jobs to accept legal paternity, after which he provided financial support but maintained an emotionally distant and often hostile relationship with Lisa.[139] In Walter Isaacson's authorized biography, Jobs reflected on his early fatherhood failures, admitting he "wasn't present" and describing his behavior as "a**hole-like," though he later integrated Lisa into his family life sporadically.[227] Lisa's 2018 memoir Small Fry details persistent cruelty, including Jobs criticizing her appearance, excluding her from inheritance discussions by stating "you're getting nothing," and, on his deathbed in 2011, telling her she "smelled like a toilet."[138] [228] These accounts, corroborated by contemporaries, underscore a pattern of emotional neglect and verbal abusiveness toward his firstborn, contrasting sharply with his later roles as a more engaged father to his three other children.[224] Beyond family dynamics, Jobs exhibited personal traits verging on ethical lapses in interpersonal conduct, such as manipulative denial of commitments. For instance, he initially refused to name the Apple Lisa computer after his daughter, despite internal awareness of the connection, publicly attributing the name to an acronym while privately acknowledging the link only years later.[229] Isaacson's biography further documents Jobs' habitual rudeness and lack of empathy in private interactions, including berating associates over minor issues and prioritizing personal vendettas, traits rooted in his self-described "reality distortion field" but manifesting as callous disregard for others' feelings.[227] These behaviors, while not illegal, reflect a consistent prioritization of self-interest over relational responsibilities, substantiated by multiple firsthand accounts from family and biographers.[230]

Legacy and Empirical Impact

Technological Advancements and Market Transformations

The Apple II, introduced in 1977, featured color graphics, a built-in keyboard, and a plastic enclosure, marking one of the first highly successful mass-produced personal computers and establishing markets for home, educational, and small-business computing.[53][231][36] Its design emphasized accessibility over hobbyist assembly, enabling broader adoption of personal computing tools like spreadsheets and word processors. The Macintosh, launched on January 24, 1984, pioneered graphical user interfaces (GUI), mouse input, and intuitive icons, simplifying computer operation and shifting the paradigm from command-line systems to visual interactions suitable for non-experts.[232][233][234] This innovation democratized computing by reducing the learning curve, influencing subsequent operating systems and hardware designs across the industry. At NeXT, founded in 1985, Jobs oversaw the development of NeXTSTEP, an advanced object-oriented operating system with features like display PostScript and integrated development environments, which later formed the core of Mac OS X upon Apple's 1997 acquisition of NeXT.[235][236] NeXT hardware, though niche, advanced workstation capabilities for tasks like web development—Tim Berners-Lee created the World Wide Web on a NeXT computer in 1989-1990—contributing to foundational software architectures still evident in modern macOS and iOS.[236] Under Jobs' ownership starting in 1986, Pixar transitioned from hardware sales to software innovations, developing RenderMan for photorealistic rendering and pioneering computer-generated imagery (CGI) in films like Toy Story (1995), the first feature-length CGI-animated movie, which eliminated traditional hand-drawn cels through digital production pipelines.[237][84] This shifted animation from labor-intensive analog methods to scalable digital workflows, enabling complex simulations of physics, lighting, and textures that became industry standards. Upon Jobs' return to Apple in 1997, the iMac G3, released in August 1998, integrated translucent, colorful hardware with simplified setup, selling over 5 million units by 2002 and reversing Apple's fortunes from an $878 million loss in 1997 to $414 million profit in 1998.[100] Its all-in-one design prioritized aesthetics and ease-of-use, revitalizing consumer interest in desktops amid competition from beige PC clones. The iPod, unveiled in October 2001, combined a 5GB hard drive with intuitive scroll-wheel navigation, while the iTunes Store launched in April 2003 offered legal 99-cent downloads, curbing piracy and creating a digital music ecosystem that sold over 1 billion songs by 2006, transforming distribution from physical CDs to on-demand files.[238][239] This model established recurring revenue streams and influenced streaming services, capturing dominant market share for portable players. The iPhone, introduced on January 9, 2007, integrated multitouch capacitive screens, full web browsing, and a software keyboard into a single device, selling 1.4 million units in its debut year and achieving 19.5% U.S. smartphone market share by early 2008, while accelerating mobile data usage and app ecosystems.[116][240] Its App Store, launched in 2008, enabled third-party development, spawning a $100 billion+ economy by fostering native apps over web-based alternatives and redefining phones as computing platforms. Additionally, Jobs' foresight was evident in his June 1983 speech titled "The Objects of Our Life" at the International Design Conference in Aspen, where he predicted that computers would become the predominant medium of communication (surpassing television and radio), that standards for office networking would evolve over the next five years while home networking would take 10 to 15 years, and that practical voice recognition would require the better part of a decade to mature. These forecasts proved largely accurate, as networking technologies advanced rapidly in the late 1980s and 1990s, the internet and mobile devices established computers as primary communication tools, and voice interaction became viable in the 2010s. This demonstrated Jobs' early understanding of computing's role in communication, networking, and human-computer interaction, reinforcing his reputation as a prescient visionary in technological development.[66][241] The iPad, released on April 3, 2010, popularized tablet form factors with a 9.7-inch multitouch display and A4 chip, driving 3 billion app downloads in its first year and establishing tablets as a distinct category for media consumption and productivity between smartphones and laptops.[242][243] This expanded portable computing, influencing hybrid devices and content creation optimized for touch interfaces. These advancements under Jobs emphasized integrated hardware-software ecosystems, prioritizing user intuition over raw specs, which collectively shifted markets from specialized tools to ubiquitous consumer devices, with Apple's revenue growing from $7.1 billion in 1997 to $108.2 billion by 2011.[100]

Economic and Cultural Repercussions

Under Steve Jobs' leadership from 1997 to 2011, Apple Inc. experienced exponential economic growth, transforming from a company on the brink of bankruptcy with a market capitalization of about $2 billion into a global powerhouse valued at over $350 billion by the time of his resignation.[244] This surge was driven by product innovations such as the iMac (1998), iPod (2001), iPhone (2007), and iPad (2010), which expanded Apple's revenue from $7 billion in 1997 to $108 billion in fiscal 2011, while net income rose from near-zero to $25.9 billion in the latter year.[245] The iPhone alone accounted for a significant portion of this, contributing about 39% of Apple's total business by 2008, or roughly $4.6 billion in revenue, and catalyzing the app economy that generated billions in developer earnings and third-party economic activity. Apple's supply chain and ecosystem supported over 500,000 U.S. jobs by 2012, including direct employment of 47,000 Americans and indirect roles in manufacturing, software development, and retail, though much of the hardware assembly occurred overseas in facilities like those in China.[246] These developments rippled through broader industries, disrupting sectors like personal computing, music distribution, and telecommunications. The iPod and iTunes Store (launched 2003) shifted the music industry from physical CDs to digital downloads, with Apple capturing 70-80% of the legal digital music market by 2006 and generating over $3 billion annually in music-related revenue by 2010, compelling labels to adapt to consumer-controlled purchasing models.[247] In mobile telephony, the iPhone's introduction pressured incumbents like Nokia and BlackBerry, eroding their market shares from over 50% combined in 2007 to under 10% by 2012, while fostering a smartphone ecosystem that boosted global GDP through increased productivity and data services, estimated at trillions in cumulative value by economic analyses.[248] However, this success also intensified U.S.-China trade dependencies, with Apple's reliance on foreign manufacturing contributing to domestic job displacement in electronics assembly, even as it created high-skill positions in design and software.[249] Culturally, Jobs' emphasis on intuitive design and premium user experience elevated consumer electronics from utilitarian tools to status symbols and lifestyle enablers, influencing global aesthetics in technology and beyond. The Macintosh (1984) and later iMac popularized graphical user interfaces and colorful, minimalist hardware, democratizing personal computing for non-experts and embedding Apple's sleek, integrated ethos into design norms adopted by competitors like Microsoft and Samsung.[250] The iPod reshaped portable media consumption, making 1,000 songs "in your pocket" a cultural shorthand for convenience, while iTunes normalized paid digital content, reducing piracy's dominance and altering how artists engage audiences.[251] The iPhone further accelerated this by merging phone, music player, and internet device into a touchscreen paradigm, spawning the "app culture" that permeated daily life—from social networking to navigation—and prompting societal shifts toward constant connectivity, though critics note it amplified distractions and privacy concerns without Jobs' direct involvement in post-2011 evolutions. Overall, Jobs positioned Apple as a cultural arbiter, where technological prowess intersected with aspirational branding, evidenced by the company's enduring influence on fashion (e.g., turtlenecks as tech uniform) and media narratives.[252]

Balanced Evaluation: Achievements Versus Overhyped Narratives

Steve Jobs' return to Apple in 1997 marked a pivotal turnaround, transforming the company from a $1.04 billion annual loss to a $309 million profit within one year through aggressive product pruning and focus on core competencies.[253] Under his leadership from 1997 onward, Apple's earnings grew at an average annual rate of 34.4%, reflecting sustained operational discipline and innovation in consumer electronics.[254] Net income expanded from $786 million in 2000 to $23.6 billion by 2011, driven by high-margin products like the iPod, introduced in 2001, and the iPhone, launched in 2007, which collectively redefined portable media and mobile computing markets.[255] These outcomes underscore Jobs' effectiveness in prioritizing user-centric design and ecosystem integration, such as bundling hardware with proprietary software, which sustained gross margins between 35% and 39%.[256] However, narratives portraying Jobs as a singular inventor often overstate his technical contributions, as he lacked engineering expertise and relied on collaborators like Steve Wozniak for foundational hardware designs, such as the Apple II's architecture.[257] Key interface elements, including the graphical user interface and mouse, drew directly from Xerox PARC demonstrations in 1979, which Jobs adapted rather than originated.[258] Similarly, the iPhone integrated existing technologies like multitouch screens and mobile internet, with Jobs serving as orchestrator rather than pioneer, a role amplified by post-2011 hagiography that minimized team inputs.[257] The "reality distortion field"—a term coined by colleague Bud Tribble in 1981 to describe Jobs' persuasive charisma—facilitated ambitious deadlines but frequently manifested as coercive pressure, blending inspiration with intimidation to extract performance from engineers.[6] Critics, including former executives, argue this trait bordered on bullying, enabling credit misattribution; for instance, Jobs reportedly claimed ownership of designs led by Jony Ive and banned software easter eggs acknowledging individual contributors to maintain a unified company image.[259][260][210] Such practices fueled perceptions of overhype, where Jobs' marketing prowess—exemplified by Apple's targeted 5% global PC market share strategy—eclipsed collective efforts, despite Apple's historically niche positioning against dominant rivals like Microsoft.[261] Empirically, Jobs' legacy lies in commercializing integrated systems that prioritized aesthetics and usability, yielding trillion-dollar valuations post-2011, yet this success hinged on scalable engineering from others and market timing rather than unassisted genius.[3] Overreliance on his persona risks undervaluing institutional factors, including supply chain innovations under successors, and ignores flops like the initial Macintosh sales failure in 1984 due to high pricing and limited functionality.[262] A causal assessment reveals Jobs as exceptional integrator and evangelist, whose impact—while transformative in consumer adoption—does not warrant deification, given precedents in modular computing and the collaborative nature of Silicon Valley advancements.[263]

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