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Key Information

Canva
DeveloperCanva Pty Ltd.
Initial releaseAugust 2013; 12 years ago (2013-08)
Operating systemWeb application, Android, iOS, macOS, Windows[4]
Available in100 languages[5]
List of languages
Afrikaans, Albanian, Arabic, Armenian, Assamese, Azerbaijani, Basque, Bengali, Bulgarian, Burmese, Catalan, Cebuano, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Fulani, Galician, Georgian, German, Greek, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Igbo, Indonesian, Italian, Japanese, Javanese, Kannada, Kazak, Khmer, Korean, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Maithili, Malay, Malayalam, Marathi, Mongolian, Nepali, Norwegian, Oromo, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Shona, Simplified Chinese, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Strayan, Sundanese, Swahili, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Wolof, Xhosa, Yoruba and Zulu
TypeGraphics software, Whiteboarding
LicenseSaaS
Websitecanva.com

Canva Pty Ltd. is an Australian multinational proprietary software company launched in 2013 that provides a graphic design platform to create visual content for presentations, websites, and similar products.[6][7][8][9] Its uses include templates for presentations, posters, and social media content, as well as photo and video editing functionality.

The platform uses a drag-and-drop interface designed for users without professional design training. Canva operates on a freemium model and has added features such as print services and video editing tools since its founding.

A football goal with text on the bottom saying goalPro as an example of a Canva Design

History

[edit]

2013–2020

[edit]

Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2013. One of the company's early investors was Susan Wu, an American entrepreneur.[10] In its first year, Canva had more than 750,000 users.[11] In 2017, the company reached profitability and had 294,000 paying customers.[12]

In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.[13][14][12] It raised A$70 million in May 2019,[15] followed by A$85 million in October 2019 and the launch of Canva for Enterprise.[16]

In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.[17]

2021–2025

[edit]

In June 2020, Canva announced a partnership with FedEx Office[18] and with Office Depot the following month.[19] As of June 2020, Canva's valuation had risen to A$6 billion, rising to A$40 billion by September 2021.[20][21] In September 2021, Canva raised US$200 million, with its value peaking that year at US$40 billion.[22][21] By September 2022, the valuation of the company had leveled at US$26 billion.[23] While Canva's value declined from its 2021 peak by mid-2022, it remained one of Australia's most prominent technology companies, alongside Atlassian.[24][25] In March 2022, Canva had over 75 million monthly active users.[26]

In 2023, the pair were named in the Australian Financial Review's AFR Rich List as among the 10 most wealthy people in Australia.[27]

On 7 December 2022, Canva launched Magic Write, which is the platform's AI-powered copywriting assistant.[28] On 22 March 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design.[29] On 11 January 2024, Canva launched its own GPT in OpenAI's GPT Store.[30]

The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products.[23]

In May 2024, the company announced the launch of Canva Enterprise, a plan designed for large organisations, alongside new tools including Work Kits, Courses and AI capabilities.[31] In 2024, they announced a co-funded solar energy project to enhance its sustainability efforts.[32]

On 10 April 2025, Canva released Visual Suite 2. The new interface combines Canva's design and productivity tools. New features include a spreadsheets application (Canva Sheets), a generative AI coding assistant (Canva Code), a chatbot, and an updated photo editor that can modify or remove background objects.[33]

In August 2025, Canva launched a stock sale to employees, valuing the company at US$42 billion.[34]

Data breach

[edit]

In May 2019, Canva experienced a data breach in which the data of roughly 139 million users was exposed.[35] The exposed data included real names of users, usernames, email addresses, geographical information, and password hashes for some users.[36] In January 2020, approximately 4 million user passwords were decrypted and shared online.[37] Canva responded by resetting the passwords of every user who had not changed their password since the initial breach.

Acquisitions

[edit]

In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.[38]

In May 2019, the company announced the acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany, which enabled Canva users to access their photos for designs.[39]

In February 2021, Canva acquired Austrian startup Kaleido.ai and the Czech-based Smartmockups.[40]

In 2022, Canva acquired Flourish, a London-based data visualization startup.[41]

In March 2024, Canva acquired UK-based Serif, the developers of the Affinity suite of graphic design software, for approximately $380 million.[42][43]

In August 2024, Canva acquired the AI image generation platform and startup, Leonardo AI, for an undisclosed amount.[44]

In June 2025, it was announced that Canva had acquired Australian AI marketing startup MagicBrief for an undisclosed amount.[45]

Philanthropy

[edit]

Canva's co-founders, Perkins and Obrecht, have publicly stated their intention to donate a significant portion of their personal wealth to charity.[46] In 2021, Canva started a partnership with GiveDirectly, a nonprofit organization operating in low income areas that makes unconditional cash transfers to families living in extreme poverty. Since then, the company has donated $50 million to support GiveDirectly's work across Malawi.[47] In 2025, Canva announced an additional $100 million commitment to expand its GiveDirectly partnership.[48]

See also

[edit]
  • Adobe – American multinational software company
  • Figma – Online collaborative vector graphics editor
  • RushOrderTees – American technology and apparel company
  • Shutterfly – American photography, photography products, and image sharing company

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Canva

View on Grokipedia
from Grokipedia
Canva is an Australian multinational that operates a online platform, enabling users worldwide to create visual content including posts, presentations, posters, videos, , portfolio covers, resumes (though complex designs may not be fully compatible with applicant tracking systems), PDF documents, and websites through intuitive drag-and-drop tools, templates, and AI-powered features. Founded in 2013 in Perth by , , and Cameron Adams, Canva was developed to democratize design by making professional-quality tools accessible to non-designers, starting as a response to the complexities of software like . The company's mission is to "empower everyone in the world to design anything and publish anywhere," supporting over 240 million monthly across 190 countries and more than 100 languages as of October 2025, with more than 30 billion designs created to date. Headquartered in , , Canva has grown into a global enterprise with offices in major cities like , , and , employing thousands and serving both individual creators and large organizations through tiers like Canva Pro and Canva Enterprise. As of August 2025, the platform boasts over 240 million monthly active users, 27 million paid subscribers, and generates approximately $3.3 billion in annual recurring revenue, achieving a valuation of $42 billion in a recent employee share sale as it prepares for a potential IPO. Key innovations include the Magic Studio suite of AI tools for automated editing, content generation—including cinematic-quality text-to-video clips powered by Google's Veo 3 model—and collaboration, which earned Canva recognition as a winner in Time's 2024 Best Innovations awards, alongside expansions into , building, and enterprise solutions for teams. This growth has positioned Canva as a major competitor to traditional software giants, emphasizing ease of use, cloud-based accessibility, and rapid iteration to support in business, education, and personal projects.

History

Founding and early development (2011–2013)

The origins of Canva trace back to 2007, when and , then university students in Perth, , launched their first venture, Fusion Books, after identifying the challenges students faced in designing school yearbooks using complex software like . Fusion Books provided an online drag-and-drop editor with customizable templates, enabling schools to create and print yearbooks more easily, and it grew to become Australia's largest yearbook publisher while expanding to markets like . However, the limitations of this niche tool—particularly the difficulty in making advanced design accessible beyond yearbooks—inspired Perkins and Obrecht to conceptualize a broader platform, leading to over 100 investor pitches starting around 2011 as they sought to build a universal solution for non-designers. Canva was officially founded in 2013 in , , with Perkins as CEO and Obrecht as COO, marking a shift from their Perth-based Fusion Books operations to a larger ambition in . To execute the technical vision, they recruited Cameron Adams, a former executive and co-creator of , who joined as the third co-founder and CTO, bringing essential engineering expertise to develop the platform's core drag-and-drop interface. The company incorporated as Canva Pty Ltd that July, focusing initially on creating user-friendly templates for graphics, presentations, and posters targeted at individuals without design training. Early development faced significant hurdles, including repeated rejections from investors skeptical of the idea's feasibility and the Australian startup ecosystem's remoteness from . Breakthrough came in early 2013 with a $3 million seed round from angel investors such as Lars Rasmussen ( engineering director) and Bill Tai, secured after Perkins and Obrecht attended a kitesurfing retreat hosted by Tai in , which facilitated key connections. This funding enabled the public beta launch on August 26, 2013, introducing a simple web-based tool with pre-made templates and stock elements to democratize design. Canva established its first office in that year with a small team of under 10 employees, including the founders and early engineers, who prioritized intuitive features over professional-grade complexity.

Growth and global expansion (2014–2020)

During the period from 2014 to 2020, Canva experienced rapid user growth, expanding from approximately 1 million users by late 2014 to 40 million monthly active users by October 2020. This surge was fueled by its model, which provided free access to core design tools, and seamless integrations allowing users to directly share creations on platforms like and , enabling viral dissemination among non-designers. By , the platform had reached 1.5 million monthly active users, with over 50 million designs created, many optimized for graphics. Key feature developments enhanced accessibility and functionality, including the launch of the app in 2014, followed by the app in 2016 and the Android app in 2017. These mobile expansions catered to on-the-go creation, while the introduction of Canva for Work in 2015—later evolving into Canva Pro—added tools such as real-time editing and team sharing, supporting group projects for businesses and educators. Additional enhancements, like animations in 2017 and support for 100 languages by the same year, broadened appeal in diverse markets. Canva's international footprint grew through strategic office openings, starting with its Manila campus in 2014 to leverage local design talent and serve Southeast Asian users, particularly in non-English speaking regions. This was followed by the establishment of its first U.S. office in Austin, Texas, in 2020, targeting North American expansion amid rising demand. Early funding supported this scaling: a $15 million Series A round in 2015 led by Felicis Ventures, valuing the company at $165 million and funding product iterations; a $15 million Series B in 2016 from Blackbird Ventures and others; and a $40 million Series C in 2018, achieving unicorn status at a $1 billion valuation while emphasizing global localization. To enrich its template libraries, Canva formed partnerships with stock photo providers, notably integrating ' premium content in 2018 to offer millions of high-quality images and videos for users worldwide. These collaborations, combined with free elements from sources like , democratized access to professional assets and contributed to sustained user engagement during this growth phase.

Recent advancements and scaling (2021–2025)

In 2021, Canva secured significant funding that accelerated its growth, including a $71 million round in April that valued the company at $15 billion, followed by a $200 million investment in September led by , pushing the valuation to $40 billion. These infusions supported rapid scaling of product development and global operations, building on the company's earlier expansion momentum. By August 2025, Canva conducted an employee stock sale program that valued the platform at $42 billion, a 31% increase from its $32 billion valuation in late 2024, enabling liquidity for staff while signaling strong investor confidence ahead of potential public listing. Technological advancements marked Canva's evolution during this period, with the launch of Magic Studio in October 2023—a comprehensive AI-powered suite designed to automate design tasks such as generating templates, editing images, and creating presentations from text prompts. This integration democratized advanced design capabilities, allowing users without specialized skills to produce professional visuals efficiently. Building on this AI foundation, Canva expanded into enhanced capabilities and introduced the "Creative Operating System" in October 2025, a unified platform that streamlines marketing workflows by combining AI-driven tools for content creation, collaboration, and brand management across visuals, videos, and emails. The system includes Video 2.0, a reimagined editor for seamless clip assembly and effects, positioning Canva as a versatile creative ecosystem beyond static graphics. Canva's user base grew substantially, exceeding 240 million monthly active users by late 2025, with notable adoption in through free tools for teachers and students, and in enterprise via scalable team collaboration features. This expansion reflected a strategic emphasis on sectors requiring , such as remote learning and business branding. To support this scale, Canva opened its first European headquarters in in May 2023, followed by campus expansions in July 2024 to accommodate growing teams across the region. In the United States, the company bolstered its presence with new office developments in 2024, including in , to enhance engineering and product innovation amid rising North American demand. Globally, Canva outlined a 2025 outlook focused on fostering regional creativity, with tailored initiatives to address local needs in (emphasizing multilingual content tools), (supporting regulatory-compliant designs), (integrating cultural templates), and (boosting accessibility). These efforts, including the Canva World Tour series of workshops across 40 cities, aimed to build community and drive adoption in emerging markets, underscoring Canva's commitment to inclusive visual empowerment.

Products and services

Core design platform

Canva's core design platform centers on an intuitive drag-and-drop editor that enables users to create graphics without advanced technical skills. This interface allows seamless placement and manipulation of elements, supporting the assembly of designs for various purposes such as posts, presentations, posters, and print materials. The platform provides access to thousands of pre-made templates, which users can customize to fit specific needs, streamlining the design process from concept to final output. An example of the platform's accessibility and free tier capabilities is the creation of professional portfolio covers, which can be accomplished entirely without payment. Users begin by registering for a free account on canva.com (or ru.canva.com for the Russian interface). They then search for terms such as “portfolio cover”, “portfolio обложка”, or “титульный лист”. A free template can be selected by choosing one without a premium crown icon. Customization involves replacing placeholder text (such as name and profession), adjusting colors, uploading personal photos, or incorporating free stock images from Canva’s extensive library of millions of free assets. To achieve an attractive result, users often opt for minimalist or professional layouts, harmonious fonts and color schemes, and subtle design elements like lines, shapes, or gradients. The finished cover can be downloaded for free in PNG, JPG, or PDF format. All basic functions, most templates, and many elements remain available in the free version, enabling high-quality, personalized designs without a subscription. Another example of the platform's accessibility and free tier capabilities is the creation of professional resumes, including those suitable for an automotive manager role. Users search for terms such as “manager resume” or “professional resume” in Canva's template library. A free template can be selected by choosing one without a premium crown icon. Customization involves replacing placeholder text with automotive-specific content (such as job titles, achievements in the auto industry, and relevant skills like team leadership in dealerships or service centers), adjusting colors, uploading personal photos, or incorporating free stock images from Canva’s library. To achieve a professional result, users often choose clean, minimalist layouts with appropriate fonts and subtle design elements. The finished resume can be exported for free in standard PDF format suitable for sharing or submission. Canva Pro users can access high-quality PDF Print exports with better resolution and bleed options for professional printing. All basic functions, most templates, and many elements remain available in the free version. While Canva enables the creation of visually appealing resumes, most templates incorporate design elements such as images, icons, columns, tables, and non-standard fonts that can cause compatibility issues with Applicant Tracking Systems (ATS) used by many employers to screen job applications. These elements may prevent accurate parsing of the content, potentially leading to the resume being overlooked or rejected. Although very simple templates without graphical elements can improve compatibility when exported as readable PDF files, tools such as Microsoft Word or Google Docs are generally recommended for higher ATS compatibility in job applications. One notable application of this editor is the creation of flowcharts and diagrams, particularly suitable for beginners. Canva's flowchart tools feature a drag-and-drop interface for adding shapes and connectors, thousands of templates and icons including standard flowchart symbols, and the Whiteboards feature, which offers an infinite canvas for brainstorming and simple diagram creation with automatic connectors and shape assistance. Basic use is fully free, producing visually appealing designs that enhance presentations and reports, making it ideal for quick prototypes and users without design expertise. However, for very complex diagrams involving intricate decision trees or dynamic data, Canva may be insufficient due to time-consuming manual placement and lack of advanced interactive or automated features. Another key application is the creation of animated videos and stories, supported by a free drag-and-drop tool that allows users to produce content with 3D effects, shadows, simple animations such as pans, fades, zooms, and dynamic elements. The platform offers hundreds of templates, such as Bright Abstract 3D and Bold Tech styles, enabling customization with uploaded logos, colors, music, and illustrations from the asset library, along with direct export of animated videos in MP4 format compatible with YouTube. Video export quality and file size are automatically determined by the design's resolution, content complexity, and duration, with no manual options available to adjust bitrate, quality sliders, or file size independently. To achieve higher quality or larger file sizes, users should set the design to a higher resolution (e.g., 4K at 3840×2160 pixels) before exporting. Canva Pro users can export videos up to 4K resolution and access additional features such as transparent backgrounds in supported formats, while free users are typically limited to 1080p resolution. To minimize compression artifacts, it is recommended to use simple animations and high-quality media assets. Another key feature is the ability to convert PDF files into presentations. Users can upload a PDF to Canva, where each page imports as a separate page in a new design. Changing the design type to "Presentation" enables slide-specific features such as transitions and animations. Complementing the editor is an extensive asset featuring free and premium elements, including millions of stock photos, millions of icons and graphics, thousands of fonts, and integrated content from providers like and . These resources enable users to incorporate high-quality visuals directly into their projects, with premium options available through Canva Pro subscriptions. The platform also includes a range of basic photo and image editing features, such as background remover (Magic Eraser), blur effects, filters (including vintage, black and white, and vignette), enhancer and upscaler tools, crop, rotate, flip, and mirror functions, sharpen, brighten, and darken adjustments, selective color adjustments enabling users to select specific colors from the image and modify their hue, saturation, and brightness via sliders, format converters for JPG, PNG, HEIC, WEBP, and SVG, watermark addition, and emoji overlays. Canva does not provide a built-in feature to directly split an object in half. However, users can achieve this effect using a straightforward workaround involving duplication and cropping:
  1. Select the object you want to split.
  2. Duplicate it by clicking the "Duplicate" option or using the shortcut Ctrl+D (Windows) or Cmd+D (Mac).
  3. For the first copy, select "Crop" and adjust the crop frame to retain only the left half of the object.
  4. For the second copy, repeat the cropping process to retain only the right half.
For precise division, enable rulers and guides by selecting File > Show rulers and guides, then drag a vertical guide to the center of the object to serve as a reference for cropping. While Magic Studio tools or background removal can help separate parts of images in some cases, the duplication and cropping method is the quickest and most reliable way to simply divide an object in half. Core functionalities further enhance usability, such as the ability to resize designs across multiple formats with Magic Resize, maintain brand consistency via Brand Kits that enable users to upload and manage assets—including logos (multiple variations in PNG and SVG formats), color palettes (primary, secondary, and neutral with hex codes and descriptive labels), fonts (approved brand fonts with pairings, sizes, and weights), photos, graphics, and icons (in SVG format), brand voice guidelines (tone and messaging samples), brand guidelines (usage instructions, do's and don'ts, brand story, and values), and pre-designed brand templates—with logos, colors, and fonts serving as the foundational elements for ensuring visual consistency across designs, and export files in various formats, including PDF, PPTX (Microsoft PowerPoint, for presentations), MP4, GIF, PNG, and JPG. Presentations exported to PPTX do not support animations or embedded videos, fonts may not appear correctly unless installed on the user's device, and the exported file may look different or require formatting adjustments in PowerPoint. High-resolution download options are available to Canva Pro users (including up to 4K for videos), while free users are limited to lower resolutions such as 1080p. Users can also access direct printing services through Canva Print for high-quality physical outputs, and sharing options include generating shareable links, emailing designs, and integrating with social media platforms. The platform's cross-platform accessibility ensures broad reach, operating primarily through a web-based interface while offering dedicated desktop applications for Windows and Mac, alongside mobile apps for and Android that mirror the full editing capabilities. Since its launch in 2013 as a basic tool, Canva has evolved significantly, expanding support to over 100 languages by to accommodate a global user base. By 2025, this multilingual foundation remains integral, with ongoing enhancements to core tools layered atop AI integrations for broader functionality. Canva provides a free online PDF editor as part of its core platform, allowing users to import PDF files that open directly in the editor for viewing and modification, with no separate standalone PDF reader or viewer tool. Editing capabilities include modifying text (limited for scanned or flattened PDFs, which are treated as uneditable images), adding annotations and comments, filling out and signing forms, managing pages (adding, deleting, reordering, or rotating), compressing files, adding images, graphics, and other elements, translating content, and exporting or sharing the modified PDFs, including via view-only sharing links.

AI integrations and tools

Canva introduced capabilities to its platform through Magic Studio, launched on October 4, 2023, as a comprehensive suite of AI-powered tools designed to streamline creative workflows for users of all skill levels. This initiative marked a significant evolution in Canva's offerings, integrating generative AI to automate repetitive tasks and enhance design efficiency. Among its core components, Magic Design enables users to auto-generate customizable layouts and templates from simple text prompts, allowing for rapid creation of visuals such as presentations, graphics, and marketing materials. Users can upload a PDF to Canva, where each page imports as a separate page in a new design. Changing the design type to "Presentation" adds slide-specific features like transitions and animations. For smarter results, Magic Studio's AI tools, such as Magic Design, can generate an editable presentation from the PDF content or perform AI-assisted redesign of the imported PDF. Additionally, Magic Studio supports the creation of visually appealing PDFs, such as presentations, flyers, or ebooks, by generating text, images, or layouts from descriptive prompts, which can then be exported as PDF. The free tier offers limited access to these AI features, making the platform particularly user-friendly for beginners and non-designers. Building on this foundation, Canva released its proprietary Canva Design Model in October 2025, a foundational AI system specifically trained to comprehend the nuances of design elements, including layers, formats, and editable structures. This model powers advanced outputs that maintain full editability, addressing limitations in prior AI tools that often produced static or inflexible results, thereby improving the precision and usability of AI-generated designs. Key AI features within Magic Studio include the Background Remover, which automatically detects and erases backgrounds from images and videos in one click to facilitate quick compositing. Magic Studio can serve as an alternative for separating object parts (e.g., via Background Remover or other AI editing tools such as Magic Eraser) when splitting objects, complementing the core workaround of duplicating and cropping described in the Core design platform section. The Magic Eraser tool allows users to remove unwanted objects from images by selecting and brushing over the areas via Canva's website or app. Additional AI-powered photo and image editing capabilities encompass Generative Fill for adding, replacing, or modifying elements in images via text prompts; Magic Expand to extend images in any direction; Photo Animation to bring still photos to life with dynamic effects; Sketch-to-Image conversion to transform drawings into realistic visuals; cartoon and anime converters to stylize photos into artistic forms; Headshot Generator for creating professional portraits; colorization of old black-and-white photos; and Face Swap to exchange faces in images. Text-to-image generation allows users to create original visuals from descriptive prompts, supporting diverse styles for illustrations, icons, and branding assets. Canva's video editor is an easy AI-powered tool that generates or enhances videos from text prompts, including animated stories via features like Text to Video in Magic Studio, with tools for illustrations through Magic Media and simple animations such as fade-ins, pans, and dynamic transitions, featuring auto-effects and resizing options optimized for social media platforms. Videos can be exported as MP4 files, with export quality and file size automatically determined by the design's resolution, content, and duration. To achieve higher quality or larger file sizes, users can set the design to a higher resolution (e.g., 4K at 3840×2160). Canva Pro users have access to higher resolution exports up to 4K and additional features like transparent backgrounds, while free users are typically limited to 1080p. There is no option to manually adjust bitrate, quality, or file size independently of the resolution. Video enhancement tools, such as AI-powered editing and generation, enable seamless transformations like converting text into short clips or refining footage with automated effects and transitions. Additionally, Beat Sync is an AI-powered feature that automatically syncs video footage to the beats of a selected audio track, creating snap points for easy alignment of clips and elements to produce professional-looking videos. In July 2024, Canva acquired Leonardo.ai, an image creation artificial intelligence platform that uses deep learning, one of the artificial intelligence technologies, to analyze and learn from large amounts of image, video, and 3D model data to create new designs. This acquisition bolsters Canva's generative AI capabilities, integrating advanced tools for high-quality image and video generation into its ecosystem. Canva has integrated external AI technologies through strategic partnerships to bolster its generative art capabilities, including collaborations with for advanced video synthesis via Veo-3, which powers the "Create a Video Clip" feature within Canva AI (part of Magic Studio). This tool enables users to generate high-quality cinematic video clips of up to 8 seconds (with synchronized audio, dialogue, and sound effects) or 6 seconds (without audio) from detailed text prompts describing the scene, style, actions, and audio elements. Users access the feature through Canva AI on the homepage or sidebar, generate the clip, and can then edit or incorporate it into larger projects. It is available to Pro users, with usage limits on free plans. The adoption of agentic AI within Canva's ecosystem is projected to save the company 30,000 person-hours annually by the end of 2025, primarily through of internal design and operational tasks, demonstrating the tangible productivity gains from these integrations.

Enterprise solutions and extensions

Canva Enterprise was launched in May 2024 as a subscription tier designed for large organizations with over 100 users, offering advanced tools to scale visual and . Key features include sophisticated admin controls for managing team access to elements, templates, and external sharing; advanced sharing options such as secure links, email invitations, and real-time collaboration invites; (SSO) integration; (MFA); and scalable options ranging from 1TB to 5TB per team, depending on organizational needs. These capabilities enable IT administrators to enforce policies, maintain brand consistency, and streamline workflows for enterprise-scale deployment. By June 2025, marking the one-year anniversary of its launch, Canva Enterprise had seen widespread adoption among global brands, facilitating on-brand collaboration across distributed teams and accelerating design-to-delivery processes by integrating secure, customizable visual tools into existing operations. Complementing these core enterprise features, Canva has developed a range of extensions to enhance integration and functionality for business users. The Canva Apps Marketplace, introduced in 2023 and expanded since, hosts hundreds of third-party apps and native integrations, including seamless connections with Slack for real-time design sharing and notifications, and for embedding Canva directly into , Drive, and Calendar workflows. These extensions allow teams to automate design tasks, sync assets across platforms, and boost productivity without leaving familiar tools. Canva Print, the platform's print-on-demand service launched in 2017, supports enterprise users by enabling the creation and global fulfillment of physical products such as business cards, posters, and apparel directly from digital designs, with high-quality printing options including premium materials, high-resolution downloads for personal or professional printing, and direct ordering for delivery or pickup. In partnership with HP announced in 2024, Canva Print aims to expand to 150 countries by 2026 and is currently available in over 100 countries as of 2025, reducing turnaround times and environmental impact through localized production facilities. Additionally, Canva provides access through its Connect APIs, launched in June 2024, enabling developers to embed Canva's design and tools into custom applications and third-party platforms. These APIs support programmatic creation, export in various formats such as PDF, PPT, MP4, GIF, PNG, and JPG, and synchronization of designs, folders, and assets, allowing enterprises to build tailored integrations for automated workflows. AI tools from Canva's broader suite, such as Magic Studio, are adapted for team use in Enterprise plans with admin-level controls to ensure compliant and efficient collaborative editing.

Business model and operations

Freemium structure and revenue sources

Canva operates a freemium business model that provides users with a free tier offering access to basic design tools, over 1.6 million templates, and more than 4.7 million stock assets, enabling individuals and small teams to create visual content without cost. For example, users can create professional-quality portfolio covers entirely for free by registering a free account on canva.com, searching for terms such as “portfolio cover” or “cover page,” selecting a free template (identified by the absence of a premium crown icon), customizing text (such as name and profession), adjusting colors and fonts, incorporating personal photos or free stock images from the library, and downloading the result in PNG, JPG, or PDF format at no charge. This illustrates the platform's accessibility, as core design functions, a wide range of free templates, and millions of stock assets remain available without a subscription, supporting personal and professional use cases effectively. This free plan serves as an entry point to attract a broad user base, while premium features such as unlimited access to 141 million premium assets, background removal tools, transparent background exports, higher resolution exports (up to 4K for videos), and advanced AI integrations are locked behind paid subscriptions. The Canva Pro plan, targeted at individuals and freelancers, costs $15 per month or $120 annually, unlocking these enhancements—including higher resolution video exports up to 4K compared to the free tier's limitation of typically 1080p—to streamline professional design workflows. Higher tiers include Canva Business (formerly Teams) at $20 per person per month, which adds collaboration features, brand kits, and admin controls with no minimum seats, launched in October 2025 to better serve small businesses. Canva Enterprise features custom pricing, emphasizing scalability for small and medium-sized businesses (SMBs) through features like single sign-on (SSO) and compliance tools. Subscriptions form the cornerstone of Canva's , for the majority—estimated at around 80%—of its $3.3 billion in annual recurring (ARR) as of August 2025, driven primarily by Pro and plans. Additional streams include print services, launched in 2017, which allow users to order physical products like business cards and posters directly from designs, generating income through and partnerships with global printers. The Canva Marketplace further contributes by taking a 35% cut from sales of user-generated premium templates and assets, while integrations via the Canva Connect platform enable developer and expansions, though this remains a smaller portion of overall . Enterprise plans, representing about 20% of in recent years, target larger organizations with tailored scalability. The number of paying users has grown significantly, from approximately 5 million subscribers in 2021 to 27 million in 2025, reflecting a spike ahead of the company's anticipated (IPO). This expansion is supported by marketing tactics such as 30-day free trials for Pro features—which require a valid payment method (such as a credit card or PayPal) to activate, with automatic charging at the end of the trial unless the subscription is canceled beforehand—to encourage experimentation and conversion from the free tier. In India, debit cards are not supported for subscriptions; credit cards (Visa, Mastercard, American Express, etc.) and PayPal are accepted, while UPI is available only for one-time plans. Fully complimentary access to premium tools for K-12 educators and students through Canva for Education fosters long-term loyalty and upsell opportunities to teams or enterprises. With over 240 million monthly providing a vast pool for conversions, these strategies have helped Canva achieve a freemium-to-paid conversion rate well above the industry of 3-5%.

Funding, valuation, and financial growth

Canva has raised a total of $612 million in funding across 22 rounds from over 95 investors. Early seed funding began in 2013 with support from Blackbird Ventures, enabling initial product development and team expansion. Subsequent rounds emphasized growth equity, attracting prominent firms to fuel global scaling and feature innovation. Key investors include Blackbird Ventures, which led early stages; , participating in multiple rounds including a 2018 investment; and , which led a $200 million round in 2021. These partnerships have focused on strategic growth rather than operational funding, aligning with Canva's expansion into enterprise tools and international markets. The company's valuation milestones reflect rapid ascent: it achieved status at $1 billion in January 2018 following a $40 million round led by Sequoia China. By April 2021, valuation reached $15 billion after a $71 million from and others. This climbed to $40 billion in September 2021 via another $200 million round co-led by . In August 2025, a secondary share sale valued Canva at $42 billion, with some estimates reaching up to $65 billion based on equivalent reporting. Amid pre-IPO preparations in 2025, Canva conducted employee stock liquidity events, including the August secondary sale allowing staff to sell up to $3 million in vested equity at $1,646 per share, providing retention incentives while remaining private. The company also hired former Zoom CFO Kelly Steckelberg in late 2024 to bolster financial operations ahead of a potential public listing. Financially, Canva's annual recurring revenue (ARR) advanced from $2.8 billion at the end of 2024 to $3.3 billion by August 2025, demonstrating approximately 30% year-over-year growth driven by adoption and enterprise upgrades. This trajectory underscores sustained demand for its design platform amid AI enhancements and user base expansion to over 240 million monthly .

Corporate structure

Leadership team

Canva's leadership team is composed of co-founders and seasoned executives who guide the company's strategic direction, product development, and global operations. The team emphasizes innovation, user-centric design, and sustainable growth, with a focus on tools for individuals and enterprises worldwide. serves as Canva's co-founder and chief executive officer, a role she has held since the company's in 2013. Perkins, who studied communications, marketing, and information systems at the , identified the need for accessible while teaching to students, inspiring her vision to empower non-designers globally. Under her , Canva has grown to serve over 240 million monthly active users as of August 2025, prioritizing the of design as a core mission. In 2025 reflections, Perkins highlighted the importance of resilience in , noting the decision to pause rapid expansion to rebuild foundational infrastructure for long-term scalability, likening it to strengthening a city's foundations. Cliff Obrecht, Canva's co-founder and chief operating officer, oversees day-to-day operations and drives global expansion efforts. A alumnus, Obrecht partnered with Perkins on their first venture, Fusion Books, in 2007, which allowed students to create custom yearbooks and laid the groundwork for scalable online publishing. As COO, he has been instrumental in scaling Canva's international presence, including office expansions in regions like and . Cameron Adams, co-founder and chief product officer, leads product innovation, including the integration of AI features into Canva's platform. A former Google engineer who contributed to projects like , Adams joined Perkins and Obrecht in 2012 to build Canva's technical foundation, drawing on his experience in and from his time at the , where he earned degrees in science and law. His focus on intuitive tools has propelled advancements like Magic Studio, Canva's AI-powered suite launched in 2023. Among other key executives, Damien served as from 2016 to 2024, joining during a period of financial scaling to support Canva's growth toward status and subsequent multibillion-dollar valuations. resigned in 2024 following an internal investigation into allegations of inappropriate behavior. His tenure focused on optimizing revenue streams and preparing for potential public markets. In late 2024, Kelly Steckelberg succeeded him as , bringing expertise from leading Zoom's IPO and finance operations to guide Canva's next phase of expansion. Meanwhile, Zach Kitschke, Canva's since 2021, drives marketing growth strategies as an early employee (number five) and former journalist who shaped the company's brand narrative from its headquarters. Kitschke has overseen campaigns that boosted user acquisition and positioned Canva as a leader in visual collaboration tools.

Acquisitions and strategic partnerships

Canva began its acquisition strategy in 2019 with the purchases of and , two popular platforms offering free stock photos and illustrations, which significantly expanded its library of visual assets available to users. These moves aimed to enhance the platform's for non-professional designers by providing high-quality, content without additional costs. In 2021, Canva acquired Kaleido.ai, an Austrian startup specializing in AI-powered image editing tools, including automated background removal for photos and videos. This acquisition integrated advanced visual AI capabilities into Canva's ecosystem, streamlining editing workflows for its growing user base. The company continued its expansion in 2024 with the acquisition of Affinity, a suite of professional design software. Later that year, in July, Canva acquired Leonardo.ai, a generative AI platform focused on and video creation. These deals, supported by Canva's prior rounds exceeding $900 million, underscored a strategic shift toward professional and AI-enhanced tools. By mid-2025, Canva had completed its ninth acquisition with the purchase of MagicBrief in June, an AI-powered platform for marketing and ad performance tracking, enabling deeper insights into campaign effectiveness. This series of buyouts, particularly those emphasizing AI and , has been instrumental in Canva's efforts to challenge established players like in the visual content creation space. In parallel, Canva has formed key strategic partnerships to support its infrastructure and integrations. A collaboration with (AWS) provides scalable cloud infrastructure and makes Canva Enterprise available through the AWS Marketplace, facilitating easier adoption by large organizations. Additionally, partnerships with enable seamless AdTech integrations, including direct connections to for streamlined design-to-deployment workflows. These alliances have proceeded without notable controversies, enhancing Canva's operational efficiency and market reach.

Challenges and impact

2019 data breach

On May 24, 2019, Canva detected and halted a malicious on its systems that resulted in unauthorized access to user data. The breach occurred through , a technique where attackers used stolen credentials from other sites to gain entry to accounts on Canva's platform. This incident exposed profile information for up to 139 million users, including usernames, names, addresses, countries, cities, and homepage URLs; additionally, it compromised salted and bcrypt-hashed passwords for users who logged in with usernames and passwords, as well as partial data from accounts predating September 2016 and payment histories from before September 2017. No full numbers, designs, or images were accessed, and there was no evidence of financial data being broadly compromised beyond the limited historical records. The hacker group known as GnosticPlayers claimed responsibility for the breach, stating they had downloaded data up to May 17, 2019, before Canva's detection shut down the access. GnosticPlayers, which had previously targeted other organizations like , contacted media outlets such as to publicize the incident shortly after it occurred. Canva responded swiftly by locking down its systems, notifying law enforcement including the FBI, and resetting passwords along with OAuth tokens for affected accounts. The company also informed users through email and in-app notifications, partnered with cybersecurity firm Mandiant for a forensic investigation, and offered free one-year subscriptions to 1Password to encourage stronger password practices. However, Canva faced criticism for the tone of its initial notification email, which some users and experts described as overly casual and marketing-oriented, potentially downplaying the breach's severity with phrases like "a bump in the road." In the aftermath, Canva identified that approximately 4 million of the stolen passwords had been decrypted by January 2020, leading to forced password resets for those accounts and further user notifications. No major breaches have been reported since 2019, though the incident prompted significant security enhancements, including expanded infosec resourcing that continued to grow through 2021. Key lessons from the event included bolstering encryption protocols, implementing stricter password requirements during registration, and rolling out multi-factor authentication to all users as standard practice. These measures reflected a broader commitment to proactive cybersecurity amid rapid platform growth.

Criticisms and broader societal effects

Canva's generative AI tools have faced criticism for potentially infringing on artists' , with reports in early 2025 highlighting concerns over the opt-in use of user-uploaded content for training the platform's models, with criticisms focusing on the lack of upfront notification about data usage. In response, Canva emphasized its opt-in for AI training data, allowing users to control whether their content contributes to model improvement, and introduced Canva in 2023 as a framework for transparent and responsible AI development, which includes measures to mitigate biases and ensure . Beyond AI ethics, Canva has been implicated in facilitating cyber fraud, though not through any direct company involvement. In 2024, Indian authorities investigated phishing campaigns that abused Canva's design-sharing features to create and distribute fraudulent links disguised as legitimate content, prompting government notices urging the platform to enhance misuse detection. Additionally, a major Amazon Web Services outage on October 20, 2025, caused temporary global downtime for Canva, disrupting access for millions of users and highlighting the platform's reliance on third-party cloud infrastructure. On the positive side, Canva has significantly democratized design accessibility, empowering over 240 million monthly worldwide as of August 2025 to create professional visuals without specialized skills. The platform's initiatives, including free tools for K-12 teachers and the Canva Design School's certifications in —covering topics like and composition—have collectively reached over 100 million teachers, students, and administrators worldwide as of July 2025, fostering creativity and communication skills in classrooms globally. User reviews on G2 reflect high satisfaction with the platform. Canva holds a rating of 4.7 out of 5 stars based on over 6,700 verified reviews. Users highly praise its ease of use, intuitive interface, extensive template library, and suitability for non-designers to create professional graphics quickly. The Pro version is valued for premium features like brand kits, unlimited assets, background remover, and AI tools, with over 80% of reviewers giving it 5 stars. Common criticisms include the Pro subscription cost and some limitations for advanced or complex design needs compared to tools like Adobe. Canva has also faced criticism for its limited suitability in creating ATS-friendly resumes. Most templates incorporate visual design elements such as images, icons, multi-column layouts, and non-standard fonts that can prevent accurate parsing by applicant tracking systems (ATS) used by employers to screen applications automatically. While Canva offers some minimalist templates that avoid complex graphics and can be exported in text-readable formats to improve compatibility, career experts generally recommend using Microsoft Word or Google Docs for higher ATS compliance and easier customization. Critics argue that Canva's market dominance may undercut designers by enabling non-experts to produce basic quickly and affordably, potentially reducing for services. However, this expansion has also driven job creation at Canva, which employed over 5,500 people by 2025, supporting roles in , , and across its global operations.

Access restrictions and technical errors

Canva users may encounter HTTP 403 Forbidden errors when attempting to access shared designs, subscriptions, published websites, or other platform features. According to Canva's official support documentation, these errors are generally caused by being logged into the wrong account or by access restrictions, such as insufficient permissions to view content or join teams. Resolutions typically involve switching to the correct account or requesting access from the relevant owner or administrator. Since Canva employs Cloudflare for content delivery, performance, and security, some 403 errors originate from Cloudflare's protective measures. When Cloudflare blocks a request pursuant to its security rules—due to suspected bot activity, blocked IP addresses, VPN or proxy usage, or other filtering criteria—the response includes a Cf-Ray header (for example, bc78335a6bc2fc98-KIX). This header serves as a unique identifier for the request, encoding details such as the processing data center. The presence of a Cf-Ray distinguishes these Cloudflare-level blocks from account- or permission-based errors. The specific Cf-Ray example provided is not documented in public discussions on community.canva.com or Reddit.

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  158. https://sqmagazine.co.uk/how-many-people-work-at-canva/
  159. https://www.canva.com/help/forbidden-403-error-opening-canva-links-and-managing-subscriptions/
  160. https://www.cloudflare.com/case-studies/canva/
  161. https://developers.cloudflare.com/fundamentals/reference/http-headers/
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