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CNH Industrial
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CNH Industrial NV is an Italian-American multinational corporation[4] with global headquarters in Basildon, United Kingdom,[5][6] but controlled and mostly owned by the multinational investment company Exor, which in turn is controlled by the Agnelli family. Through its various businesses, CNH Industrial designs, produces, and sells agricultural machinery and construction equipment (Case IH and New Holland brand families). Present in all major markets worldwide, CNH Industrial is focused on expanding its presence in high-growth markets, including through joint ventures.[7] In 2019 CNH Industrial employed more than 63,000 people in 67 manufacturing plants and 56 research and development centers. The company operates across 180 countries.[5] Following the execution of the deed of demerger from CNH Industrial N.V., Iveco Group was established on 1 January 2022.

Key Information

CNH Industrial is listed on the New York Stock Exchange. The company is incorporated in the Netherlands. The seat of the company is in Amsterdam, Netherlands, with a principal office in London, England.[8]

Brands

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CNH Industrial products are marketed globally through several brands in two operating segments: agriculture and construction.

Agricultural brands

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In agricultural equipment, CNH Industrial is a manufacturer of agricultural tractors and combines, including hay and forage equipment and specialty harvesting equipment.

Case IH

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Case IH logo.
Case IH logo
Main article: Case IH

Case IH manufactures agricultural tractors, balers, coffee harvesters, combines, cotton pickers, planters, sugar cane harvesters, and tillage equipment, sold through a global network of dealers.[9]

New Holland

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Main article: New Holland Agriculture

New Holland Agriculture manufactures agricultural tractors, balers, combines, forage harvesters, grape harvesters, hay tools, material handlers, planters, seeders, sprayers, tillage equipment and grounds care. New Holland has manufacturing facilities and offices in several countries and an international distribution network.[10]

Steyr

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Steyr logo.
Steyr logo
Main article: Steyr Tractor

Steyr is an Austrian manufacturer of tractors for the agricultural, forestry and municipal sectors.[11]

Construction brands

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In construction equipment, CNH Industrial manufactures machinery, including backhoe loaders and skid-steer loaders in North America, and crawler excavators in Western Europe.

Case Construction Equipment

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Case logo.
Case Construction logo
Main article: Case Construction Equipment

Case Construction Equipment offers construction equipment, including backhoe loaders, articulated trucks, crawler and wheeled excavators (including compact), telehandlers, motor graders, wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, tractor loaders and rough-terrain forklifts.

New Holland Construction

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Main article: New Holland Construction

New Holland Construction manufactures construction equipment including crawler and wheeled excavators, wheel loaders, backhoes loaders, skid steer loaders, dozers, telehandlers, mini-wheel loaders compact track loaders, mini and midi excavators and graders.[10]

Financial services

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CNHI Capital logo

CNH Industrial offers financial services under the brand name CNH Industrial Capital. CNH Industrial Capital offers financial products and services to dealers and customers in North America, Australia, Brazil and Western Europe. The principal products offered are retail financing for the purchase or lease of new and used CNH Industrial equipment and wholesale financing to its dealers. Wholesale financing consists primarily of floor plan financing and allows dealers to purchase and maintain a representative inventory of products.[12] The retail financing is offered in North America, Brazil, Australia and Europe through wholly owned subsidiaries and in Western Europe through the joint venture with BNP Paribas Lease Group.[13]

Parts and service

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CNHI Aftermarket Solutions logo

CNH Industrial brands provides after-sales parts, service and support to their customers, both at the dealerships and in the field. Parts support is offered for items in their current product lines and past products, up to 20 years. Parts distribution is operated through parts depots present on all five continents.[14]

Worldwide presence and production plants

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CNH Industrial has a network of more than 11,500 dealers and distributors spread across approximately 170 countries worldwide. Dealers are independent and not owned by CNH Industrial, with the exception of 12 dealerships in North America and Europe.[15] CNH Industrial manufacturing base includes 37 facilities in Europe, Latin America, North America and Asia.[16]

History

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Case Construction equipment timeline

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For full history, see Case.
1842: Case is founded
1912: Case manufactures a line of road-building equipment, including graders and compaction units
1957: Case Model 320 is launched - the first fully factory-integrated backhoe loader, designed and built as a unit rather than attachments to a farm tractor.
1969: Case CE begins production of skid steer loaders
1988: Fortune Magazine lists the Case loader/backhoe among "100 Products America Makes Best"
1998: Case is the first manufacturer to offer ride control on backhoe loaders and skid steer loaders
2000: the 100,000th skid steer loader is manufactured
2005: the 500,000th loader/backhoe is manufactured
2008: Jerome I. Case inducted into the Construction Hall of Fame by the Association of Equipment Manufacturers. Three years later, in 2011, also Case engineer Elton Long, "father of the loader/backhoe," is inducted into the same Construction Equipment Hall of Fame for significant contributions to the construction industry.[17]
2011: Case became the first construction equipment manufacturer to offer both selective catalytic reduction and cooled exhaust gas recirculation, aimed at meeting U.S. and European emissions standards.[18]
2012: Case celebrates its 170th year in business.[19]

Case IH milestones

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CNH International in Racine, Wisconsin
For full history, see Case IH.
1842: J.I. Case founds Racine Threshing Machine Works
1845: Cyrus Hall McCormick Sr. patents the McCormick reaper
1902: McCormick, Deering Harvester Company, Plano Manufacturing Company, Champion Line and Milwaukee Harvester Company merge to create International Harvester (IH)
1923: Farmall, the "little red tractor", is introduced to the market
1942: Case first self-propelled combine is produced
1977: The first Axial-Flow rotary combine is produced
1985: Case and the agricultural division of International Harvester merge, creating Case IH
1987: Case IH Purchases Steiger
1988: Case IH introduces the Magnum tractor – the first new machine to come from the combined engineering of International Harvester and Case.
1996: Steiger Quadtrac tractor is introduced.
1996: Case IH enters the sugarcane harvester market after acquiring Australian manufacturer Austoft.
2006: Case IH announces new on-board module builder technology for cotton harvesting. The Case IH Module Express 625 is the first commercial cotton picker with the ability to build modules while harvesting.
2009: Case IH launches a new line of combines with six Axial-Flow models, including a Class IX 9120 model.[20]
2010: Introduction of EfficientPower Puma, Puma CVX, Magnum and Steiger & QUADRAC models, designed for lower fuel consumption.[20]

New Holland Agriculture milestones

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For full history, see New Holland Agriculture.
1895: Abe Zimmerman produces a feed mill to help the Pennsylvania farming community
1903: New Holland Machine Company is founded by Abe Zimmerman in New Holland, Pennsylvania
1906: A Belgian mechanic, Leon Claeys, starts to build threshing machines and three years later builds his factory in Zedelgem, Belgium
1907: Ford comes out with a prototype of mass-produced tractor; the Fordson Model F is actually produced 10 years later
1919: FIAT Trattori starts production of Model 702 tractor
1939: Ford builds the world's first mass produced Ferguson System tractor, the Ford Tractor with Ferguson System. A tractor that changed agriculture forever with its built in three point hydraulic linkage. From 1925 when Harry Ferguson invented the modern tractor with his Ferguson Master Patent his goal was mass production and that would finally be achieved thanks to the Gentleman's agreement with Henry Ford. Every tractor today can trace its ancestry back to this little grey tractor.
1964: New Holland buys a major interest in Claeys
1975: Braud launches the first grape harvester, model 1020
1980s: FIAT acquires Braud
1986: Ford buys New Holland and forms Ford-New Holland Inc.
1991: FIAT purchases 80 percent of Ford-New Holland and New Holland brand becomes a global full liner producer
2001: New Holland introduces the CX combine series
2006: New Holland celebrates 100 years of its Zedelgem plant
2007: New Holland sponsors Turin's Juventus Football Club
2009: New Holland introduces its Hydrogen-powered tractor NH2 and the Energy Independent Farm concept
2011: New Holland is a Gold Sponsor of the Climate Action Networking Reception, hosted by Climate Action in partnership with the United Nations Environment Programme (UNEP) and the South African government in Durban.[21]
2012: New Holland celebrates 200,000th tractor made at its Indian plant at its manufacturing facility in Greater Noida, near New Delhi[22].

New Holland Construction milestones

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For full history, see New Holland Construction.
1931: FIAT Trattori builds the first tractor with crawler tracks
1947: First hydraulic excavators are built in Turin by Bruneri, which will join the company in 1970
1966: Ford builds its first backhoe loader
1972: First New Holland skid-steer loader is produced
1974: FIAT and Allis-Chalmers merge, creating FiatAllis
1991: FIAT purchases 80 percent of Ford-New Holland
2002: A global alliance with Kobelco is signed to bring Kobelco's 40-year expertise in crawler excavator design
2005: New Holland Construction is launched as a brand
2007: New Holland Construction produces the 200,000th skid steer loader, 35 years after its first one came off the line
2008: New Holland Construction launches the E215B crawler excavator with a new engine designed for lower emissions
2011: New Holland announces its Tier 4 interim diesel-emissions solutions and launches the first compliant models.[23][24]

CNH Global

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CNH Global N.V.
IndustryAgricultural machinery
Heavy equipment
Capital lending
PredecessorCase Corporation
New Holland Agriculture
Founded1999
Defunct2013
FateMerger
SuccessorCNH Industrial
HeadquartersAmsterdam, Netherlands
Revenue23,551,000,000 United States dollar (2022) Edit this on Wikidata
638,000,000 United States dollar (2016) Edit this on Wikidata
2,029,000,000 United States dollar (2022) Edit this on Wikidata
Total assets47,384,000,000 United States dollar (2016) Edit this on Wikidata
Number of employees
62,828 (2016) Edit this on Wikidata
ParentCNH Industrial

CNH Global NV was the holding company for the multinational manufacturer of agricultural and construction equipment established on 12 November 1999, through the merger of Case and New Holland. Effective 29 September 2013, CNH Global N.V. and FIAT Industrial S.p.A. were merged into CNH Industrial N.V.

CNH's scope included integrated engineering, manufacturing, marketing and distribution of equipment on five continents. CNH's operations were organized into three business segments: agricultural equipment, construction equipment and financial services.

As of 31 December 2012, CNH manufactured its products in 37 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,500 full line dealers and distributors.[25]

Milestones include:

1999: CNH was created in November through the business merger of Case Corporation and New Holland N.V.[26]
2000: CNH Global acquires all of the shares of Flexi-Coil Ltd., a Canadian agricultural equipment manufacturer based in Saskatoon, Saskatchewan.[27] Paolo Monferino is appointed President & Chief Executive Officer of CNH Global N.V.[28]
2001: CNH Global, Kobe Steel Ltd., and Kobelco Construction Machinery reach an agreement to form a global alliance for the marketing, development and production of crawler excavators worldwide. The alliance with Kobelco includes also distribution of CNH construction equipment in Japan and the Asia Pacific region.[29]
2002: CNH Global entered its second joint venture in China. Shanghai New Holland Agricultural Machinery Corp. Ltd. was formed by an agreement between Shanghai Tractor, Internal Combustion Engine Corp.and CNH's New Holland brand of agricultural equipment.[30] CNH Global N.V. creates FIAT Kobelco Construction Machinery S.p.A. (FIAT Kobelco) and agrees to a long term retail financing partnership across Europe with BNP Paribas Lease Group (BPLG), the leasing arm of BNP PARIBAS[31]
2005: In Europe and Latin America, CNH rationalizes non-Case construction equipment brand families into one brand, New Holland Construction.[24] CNH Board elects Harold Boyanovsky as President & Chief Executive Officer of CNH Global N.V.[32]
2006: Sergio Marchionne is appointed Chairman of the Board of CNH Global N.V.[33]
2007: Case Construction Equipment and Hyundai Heavy Industries form a strategic alliance to produce a selected wheel loader size.[34]
2010: FIAT announces that CNH, IVECO and FIAT Powertrain Industrial & Marine will be separated from the auto business and listed in Milan stock exchange as FIAT Industrial[35][36] CNH and KAMAZ finalize strategic alliance for the production and commercialization of agricultural and construction machinery in Russia.[37]
2011: CNH becomes part of FIAT Industrial S.p.A. on 1 January.
2012: Richard Tobin is named President and CEO of CNH Global N.V.

FIAT Industrial

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FIAT Industrial S.p.A.
Company typeSocietà per azioni
IndustryHeavy equipment
FoundedJuly 2010; 15 years ago (2010-07) (incorporated)
DefunctSeptember 29, 2013 (2013-09-29)
FateMerger
SuccessorCNH Industrial
HeadquartersTurin, Italy
Key people
Sergio Marchionne (Chairman)
ProductsTrucks, construction and agricultural machinery, industrial and marine powertrains
RevenueIncrease €25.8 billion (2012)[38]
Increase €2.1 billion (2012)[38]
Increase €921 million (2012)[38]
Total assets47,384,000,000 United States dollar (2016) Edit this on Wikidata
Number of employees
68,257 (end 2012)[38]
SubsidiariesCNH Global (87.4%), IVECO, FPT Industrial

FIAT Industrial S.p.A. was an Italian company into which FIAT S.p.A. (parent company of FIAT Group) demerged most of its activities not directly related to automobiles at the start of 2011[39]. FIAT Industrial served as a holding company for the activities of truck manufacturer IVECO; an 89.3% stake in the agricultural and construction equipment producer CNH Global; and FPT Industrial, which consists of the industrial and marine activities formerly part of FIAT Powertrain Technologies. The company's Chairman was Sergio Marchionne, who also served as CEO of FIAT S.p.A. and Chairman/CEO of Chrysler Group LLC, now merged as FIAT Chrysler Automobiles.[40].

On 1 January 2011, each existing share of FIAT S.p.A. was converted into one FIAT share and one FIAT Industrial share. This resulted in Exor (the holding company controlled by the Agnelli family), the largest shareholder of FIAT with a stake of around 30%, holding an equivalent stake in FIAT Industrial[41]. Exor has however raised the possibility of the future sale of some of its stake.[42]

In September 2011, the company entered the DJSI World and Europe indexes as leader in the Industrial Engineering sector.

On 29 September 2013, CNH Global N.V. and FIAT Industrial S.p.A. were merged into CNH Industrial N.V., a company incorporated in the Netherlands. FIAT Industrial shareholders received one CNH Industrial common share for every FIAT Industrial share held and CNH Global shareholders received 3.828 CNH Industrial common shares for every CNH Global common share held. CNH Industrial N.V. was subsequently listed on both the NYSE and the Milan stock exchange (Mercato Telematico Azionario. For additional information, see CNH Industrial N.V.[43]

CNH Industrial

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2013: CNH merges with parent company FIAT Industrial S.p.A., forming the new CNH Industrial N.V., on 30 September.
2014: the company entered into a new licensing agreement with Sumitomo (S.H.I.) Construction Machinery and completed acquisition of Miller-St. Nazianz, Inc.
2016: CNH Industrial acquired Kongskilde Agriculture and entered exclusive mini-excavator alliance with Hyundai Heavy Industries.

Brands

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

CNH Industrial

View on Grokipedia
from Grokipedia
CNH Industrial N.V. is a headquartered in , , that designs, manufactures, distributes, and provides for a wide range of agricultural and worldwide. The company operates primarily through two core segments—Agriculture and —supported by its division, which offers financing solutions to customers and dealers. Its portfolio includes tractors, harvesters, excavators, loaders, and telehandlers, emphasizing innovative technologies for sustainable farming and building practices. With roots tracing back over 180 years, CNH Industrial serves customers in approximately 170 countries and employs approximately 35,000 people globally as of 2025. The company's agriculture segment features leading brands such as , , and , which produce advanced machinery like high-horsepower tractors, combines, and precision farming tools to enhance productivity and . In the construction segment, brands including and New Holland Construction deliver heavy and light machinery, such as wheel loaders, dozers, and loaders, tailored for and urban development projects. CNH Industrial's commitment to innovation is evident in its development of solutions, like methane-powered tractors, and digital technologies for autonomous operations. CNH Industrial was formed on September 29, 2013, through the merger of Fiat Industrial S.p.A. and CNH Global N.V., to streamline operations in equipment manufacturing. CNH Global itself originated from the 1999 merger of Case Corporation (founded in 1842) and New Holland N.V., combining centuries of expertise in agricultural innovation with Fiat's industrial heritage. In 2022, the company separated its commercial vehicles business into Iveco Group, allowing a sharper focus on agriculture and construction amid evolving market demands. As of 2025, CNH Industrial continues to invest heavily in U.S. manufacturing and research, announcing a $5 billion commitment to expand facilities and develop next-generation technologies.

Company Overview

Corporate Profile

CNH Industrial N.V. was established on September 29, 2013, through the merger of CNH Global N.V. and Fiat Industrial S.p.A. The company is legally registered in , , with its principal operational headquarters in , . It is publicly traded on the under the ticker symbol CNH, with a diverse ownership structure dominated by institutional investors, including Inc. holding approximately 9.64% and Inc. holding about 6.69% as of mid-2025. As of late 2024, CNH Industrial employed 35,850 people worldwide. The company's full-year 2024 consolidated revenues reached $19.84 billion, reflecting a 20% decline from 2023 due to lower demand in key markets. In the third quarter of 2025, revenues were $4.40 billion, down 5% year-over-year, with of $67 million. The market capitalization stood at approximately $12.83 billion in November 2025. CNH Industrial focuses on the design, manufacture, and distribution of a wide range of equipment and services for and industries, complemented by to support its customers. In , net sales from industrial activities totaled $17.06 billion, with the agriculture segment accounting for about 74% of overall revenues, construction around 16%, and financial services approximately 10%. Key financial metrics included an adjusted EBIT of $1.9 billion for industrial activities, yielding a margin of 11.1%, amid ongoing efforts to manage levels through operational efficiencies. The company maintains a global presence, with commercial operations in around 170 countries.

Leadership and Governance

CNH Industrial's executive leadership is headed by Chief Executive Officer Gerrit Marx, who assumed the role in July 2024 after serving as CEO of Iveco Group, bringing over 25 years of experience in industrial and automotive sectors to guide the company's focus on agriculture and construction innovation. Key executives include Chief Financial Officer James Nickolas, appointed effective May 6, 2025, with more than 30 years in corporate finance, M&A, and strategy from roles at Honeywell and Johnson Controls; and Stefano Pampalone, Agriculture Chief Commercial Officer since July 2024, overseeing global commercial operations for the agriculture segment after leading construction activities. The leadership team also features regional presidents such as Scott Harris for North America (effective January 2025) and Markus Müller for EMEA (effective March 2025), emphasizing geographic execution of strategic priorities. The comprises nine members as of the 2025 Annual General Meeting, including two executive directors and seven non-executive directors, with a majority of independent members drawn from industry, , and expertise to ensure balanced oversight. serves as Chair since 2021, having previously been interim CEO and bringing extensive experience from Exor N.V. and the enterprises. The board maintains specialized committees, including the for financial reporting and , the Compensation Committee for executive remuneration, and the and Committee for ESG oversight and corporate ethics. At the 2025 AGM held on May 12, all director nominees, including new Gerrit , received overwhelming shareholder approval with over 95% votes in favor, reflecting strong alignment on leadership continuity. CNH Industrial's governance framework emphasizes ESG integration, with the board adopting a Diversity and Inclusion Policy in 2024 to promote equitable representation, resulting in 44% women on the board (four out of nine members) as of 2025. This commitment is overseen by the Governance and Sustainability Committee, which reviews annual progress on environmental impacts, , and ethical standards in line with global benchmarks. Exor N.V., holding 45.3% of voting power as of June 2025, exerts significant influence as the largest shareholder, shaping long-term strategic decisions such as transitions and business prioritization while adhering to minority protections under Dutch law.

Business Segments

Agriculture

CNH Industrial's agriculture segment constitutes approximately 70% of the company's , encompassing a broad portfolio of designed for production and operations, including tractors, combines, hay and tools, planting and seeding implements, and protection sprayers. This segment serves farmers and agricultural contractors worldwide by providing machinery that enhances across various types and sizes. In 2024, agriculture net sales reached $14 billion, underscoring its dominant role within the industrial activities. The company maintains a strong market position as a global leader in high-horsepower tractors and combines, particularly through premium offerings like tractors. In 2025, CNH Industrial launched the Steiger 785 Quadtrac, its most powerful to date with a rated horsepower of 785 and peak output of 853 hp, aimed at large-scale farming operations requiring maximum power and traction. This innovation builds on the segment's expertise in advanced systems, positioning it competitively in markets demanding high-performance equipment for heavy and harvesting. Revenue trends in 2025 reflect market challenges, with net sales declining 17% in Q2 to $3.25 billion and 11% in Q3 to approximately $3 billion, primarily due to destocking initiatives and softer industry demand. Regional variations include a 29% drop in for Q3, persistent uncertainty in within , and growth of 16% in EMEA, contributing to an overall stable but cautious outlook for the year with expected net sales to be down 11% to 13%. Operational metrics highlight reduced production volumes, with industrial activities hours down 15% year-to-date through Q3 2025 to align with lower demand. R&D investment in the segment totaled $562 million for the first nine months of 2025, with about 25% allocated to precision technologies for efficiency improvements such as automated guidance and analytics. Key challenges include ongoing disruptions, including material shortages and delays, alongside estimated tariff-related costs of approximately $375 million for the year, partially offset by adjustments.

Construction

CNH Industrial's segment accounts for approximately 20% of the company's , focusing on a diverse portfolio of designed for earthmoving, , and site preparation tasks. This includes wheeled and tracked excavators, wheel loaders, loaders, compaction rollers, and telehandlers, which cater to both compact and heavy-duty applications in building and projects. The segment maintains a competitive position in the global construction market, particularly in compact where demand for versatile, maneuverable machines is high, and in heavy construction for larger-scale operations. In , which represents about 47% of the segment's revenues, CNH ranks among the top five players, benefiting from robust investments. EMEA contributes around 18% of revenues, with growth opportunities in urban development, while 2025 trends include headwinds from tariffs on imports and margin resets due to reduced production volumes and unfavorable sales mix. is anticipated to drive segment expansion amid stabilizing demand. Key performance indicators for 2025 reflect cautious optimism, with the company guiding for adjusted of $0.44 to $0.50 across operations, impacted by construction sales declines of 3% to 5% year-over-year and no significant currency effects. Integrations with equipment rental fleets enhance accessibility for customers, particularly in short-term projects, while rising infrastructure demand—fueled by on roads, bridges, and utilities—serves as a primary growth driver. The segment's adjusted EBIT margin is projected at 1.7% to 2.2%. The segment faces unique challenges from the inherently cyclical nature of the industry, where economic fluctuations and sensitivity can lead to volatile demand. To counter this, has pursued recent plant investments for , including a nearly $5 billion commitment over five years to U.S. facilities, aimed at streamlining production and reducing costs. Brands like provide flagship models that address these dynamics through durable, high-performance offerings.

Financial Services

CNH Industrial Capital serves as the dedicated financial services arm of CNH Industrial, specializing in captive financing solutions for agricultural and . It offers retail financing to end-users, including farmers and contractors, enabling the purchase of new and used machinery through installment loans and leases. Wholesale financing supports dealers via floorplanning arrangements to maintain inventory, while additional services encompass operating and finance leases, as well as products such as physical damage coverage and rental damage waivers to mitigate risks associated with ownership and operation. The division's portfolio reached $28.5 billion in managed assets as of September 30, 2025, including unconsolidated joint ventures, with retail financing accounting for 71% and the remainder primarily wholesale and leasing. In the third quarter of 2025, Financial Services reported revenues of $684 million, driven by higher yields in regions like and favorable currency effects, contributing to the group's overall amid softer . This segment typically represents a meaningful portion of total revenues, underscoring its role in bolstering sales penetration for CNH Industrial's core and businesses. Risk management remains central to operations, with credit policies adapted to 2025's macroeconomic pressures, including reduced industry demand and channel destocking. The 30+ day delinquency rate rose to 3.5% in the third quarter, up from 2.2% a year earlier, reflecting broader economic challenges in key markets. for the segment was $47 million in the period, supporting a aligned with industry norms for captive financiers amid these conditions. Strategically, CNH Industrial Capital enhances customer access to equipment, driving sales volumes by offering tailored financing that aligns with the cyclical nature of and sectors.

Brands and Products

Agricultural Brands

CNH Industrial's agricultural portfolio features three primary brands: , , and , each tailored to specific market needs while leveraging shared technologies for efficiency. These brands offer a range of equipment including tractors, harvesters, and implements designed to enhance farm productivity worldwide. , formed in 1985 through the merger of J.I. Case and the agricultural division of , specializes in high-power tractors, combines, and tillage equipment suited for large-scale operations. The brand's innovations, such as the Axial-Flow 260 series combines and advanced AFS Connect systems, contributed to CNH Industrial securing ten AE50 awards from the American Society of Agricultural and Biological Engineers in 2025 for outstanding engineering in . Case IH products emphasize robust performance and precision farming capabilities, particularly in demanding environments. New Holland Agriculture traces its origins to 1895, when Abe Zimmerman established a machine shop in New Holland, Pennsylvania, initially focusing on hay tools and evolving into a leader in hay and forage equipment. The brand excels in balers, forage harvesters, and precision planting systems, with recent advancements like the IntelliBale automation enhancing operator efficiency in crop handling. In 2025, New Holland earned two silver medals at the Agritechnica Innovation Awards for its Corn Header Automation and ForageCam technologies, which automate harvesting processes to improve yield accuracy and reduce waste. Steyr, an Austrian brand acquired by in 1996, targets premium tractor segments in European markets with models emphasizing , operator comfort, and versatile performance for . The brand's tractors, such as the Absolut CVT series, incorporate advanced cab designs and eco-mode transmissions to minimize consumption while maintaining high torque for tasks like and . Steyr's focus on ergonomic features and Stage V-compliant engines positions it as a preferred choice for professional farmers in . Across these brands, synergies arise from shared platforms, including engines that power tractors and harvesters, enabling consistent performance and emissions compliance while optimizing fuel use. Case IH holds strong positioning in for high-horsepower needs, New Holland serves global markets with versatile crop solutions, and reinforces regional expertise in ; precision enhancements from , acquired by CNH in 2021, integrate seamlessly as add-ons for data-driven farming.

Construction Brands

CNH Industrial's construction equipment portfolio is primarily represented by two key brands: and New Holland Construction. These brands offer a range of machinery tailored to earthmoving, site preparation, and projects, emphasizing reliability and performance in demanding environments. traces its heritage to the J.I. Case Threshing Machine Company, founded in 1842 by Jerome Increase Case in , initially focused on agricultural machines before expanding into construction machinery in the late . The brand now provides a comprehensive lineup of heavy-duty equipment, including crawler excavators ranging from mini models to large units with operating weights up to approximately 72 metric tons, wheel loaders, dozers, loaders, skid steer loaders, compact track loaders, motor graders, and rough-terrain forklifts. These machines are designed for durability and productivity on large-scale construction sites, such as , quarrying, and major developments, featuring robust components like reinforced undercarriages and high-torque engines to withstand extreme conditions. New Holland Construction evolved from the 1987 joint venture between Fiat and Hitachi, known as Fiat-Hitachi, which combined Fiat's loader expertise with Hitachi's excavator technology; the brand was formally established under New Holland in 2005 following CNH's formation. It specializes in compact and versatile equipment suited for urban , landscaping, and light earthmoving tasks, including mini and midi (1.7 to 6 tons), skid steer loaders, compact track loaders, compact wheel loaders, backhoe loaders, and telescopic handlers. This portfolio prioritizes maneuverability in tight spaces, with features like zero-tail-swing designs and quick-attach systems for attachments, making it ideal for residential, utility, and rental applications. The brands differentiate through their target applications: Case focuses on high-capacity, heavy-duty operations for expansive projects requiring power and endurance, while New Holland emphasizes agility and multi-functionality for smaller-scale or confined worksites. Both benefit from shared CNH Industrial technologies, such as advanced systems—SiteWatch™ for Case and myNewHollandConstruction™ for New Holland—which provide real-time , diagnostics, and connectivity via integrated and cellular networks to optimize uptime and across operations. In 2025, CNH Industrial announced product refreshes and launches for its construction brands as part of a $5 billion investment over five years in U.S. and facilities, aimed at enhancing and market . Notable updates include new Case models for utility and crews, featuring improved efficiency and electric options showcased at the Utility Expo, alongside strategic enhancements to New Holland's compact lineup for better digital integration and performance. These initiatives support ongoing growth in the segment through refreshed product lines and expanded capabilities.

Precision Technology and Services

CNH Industrial's offerings were significantly enhanced through the 2021 acquisition of , a U.S.-based leader in that provides advanced , guidance systems, and AI-driven tools for farming operations. Completed on November 30, 2021, for $2.1 billion, this acquisition accelerated CNH's capabilities in and automated control, enabling farmers to optimize field operations with minimal human intervention. Complementing these technologies, CNH's Patriot Sprayers, integrated into its crop protection portfolio, deliver high-efficiency application designed for precise chemical distribution to reduce waste and environmental impact. These sprayers feature advanced steering and spot-spraying innovations, such as SenseSpray kits, which support targeted on models like the Patriot 30, 40, and 50 series. In addition to hardware, CNH Industrial provides comprehensive aftermarket services, including a global parts distribution network with multiple warehouses to ensure rapid delivery of genuine components worldwide. The company's program, operated under CNH Reman, restores used parts to original specifications using skilled s, offering warranties up to 24 months on parts and labor to promote by reducing raw material consumption by approximately 5,200 metric tons annually. solutions, such as CNH Connect, enable through wireless data transfer for remote monitoring, diagnostics, and performance optimization across and New Holland equipment. These services are supported by dealer training initiatives, including the Top Tech program that partners with educational institutions for hands-on development, and uptime-focused offerings like Max Service, which prioritizes equipment reliability during critical seasons. CNH Industrial continues to invest in precision technology growth, with 2024 precision agriculture revenues reaching $784 million and ongoing efforts to expand AI applications, such as real-time weed detection and automated input application in sprayers to support data-to-decision tools for farmers. In June 2025, the company introduced AI-enhanced precision spraying technology that uses machine learning and camera sensing to identify weeds and apply herbicides precisely, reducing chemical usage while integrating seamlessly with Case IH and New Holland products for enhanced farm efficiency. Service performance is bolstered by programs emphasizing high parts availability through logistic networks and uptime guarantees via planned maintenance, helping dealers maintain operational reliability for customers.

Global Operations

Manufacturing and R&D Facilities

CNH Industrial maintains a global network of over 40 manufacturing plants and 49 research and development (R&D) centers, spanning more than 160 facilities across approximately 170 countries to support its agriculture and construction equipment production. Key manufacturing sites include the Racine Tractor Plant in Sturtevant, Wisconsin, USA, which assembles tractors for the Case IH and New Holland Agriculture brands, and the Curitiba plant in Brazil, a major hub for South American operations that produces tractors and combine harvesters. In Europe, the Modena facility in Italy specializes in the assembly of agricultural machinery, contributing to the company's powertrain capabilities. In November 2025, CNH Industrial announced a nearly $5 billion investment over five years in its U.S. manufacturing and R&D operations to enhance capacity, automation, and innovation amid shifting market demands, while planning to cease production at its Burlington, Iowa, assembly plant by mid-2026 due to declining demand for light construction equipment. This investment underscores the company's commitment to modernizing facilities, including the integration of advanced automation technologies such as collaborative robots (cobots) and automated guided vehicles (AGVs) to improve productivity and efficiency across its plants. Supply chain optimization is supported by dedicated logistics centers, such as the Parts Logistics Centre in Sorocaba, Brazil, which handles distribution and inventory management for regional operations. The company's R&D infrastructure, with 49 centers worldwide, drives advancements in agricultural and construction technologies, backed by a patent portfolio of approximately 11,000 registered patents. Notable R&D sites include the center in , which focuses on electrification technologies for off-road vehicles, and facilities in such as those in Curitiba and Sete Lagoas, , employing around 600 engineers for regional innovations. These centers emphasize areas like autonomous systems and sustainable power solutions, enabling CNH Industrial with a capacity to produce up to 70,000 tractors annually at select facilities, such as its operations in , while supporting broader global output for its equipment segments.

Dealer Network and Regional Presence

CNH Industrial operates an extensive independent dealer network comprising over 11,500 dealer locations managed by more than 2,600 dealer owners, spanning approximately 170 countries worldwide. This network facilitates the distribution and sales of the company's agricultural and equipment, supported by digital platforms that enable efficient ordering and for dealers. The company's regional presence is strongest in , which generated about 42% of net sales in , driven by high dealer density particularly in the United States where demand for large-scale farming and machinery remains robust. , , and (EMEA) accounted for roughly 28% of revenues, with a focus on European markets emphasizing compact tractors and sustainable equipment tailored to diverse terrains. Combined, and contributed around 30% of sales, representing emerging growth areas where the company is expanding through localized dealer partnerships to address increasing mechanization needs in regions like and . In 2025, CNH Industrial has advanced its precision services expansion as part of a new strategic , aiming to integrate advanced technologies like AI-driven sprayers and into dealer offerings to boost adoption and margins in . Tariff pressures, including expanded and aluminum duties effective 2025, are expected to impact costs by approximately $250 million in agriculture and $125 million in , potentially shifting the regional sales mix toward less affected markets like EMEA and . Customer support infrastructure emphasizes comprehensive training programs, such as the Top Tech initiative, which partners with local educational institutions to equip dealer technicians with hands-on skills in equipment maintenance and digital diagnostics. Localized services include region-specific adaptations, like the deployment of AI-powered technical assistants available 24/7 via dealer portals to resolve issues swiftly. In , for instance, the network supports market adaptations through technologies such as the Cursor 13 ethanol engine prototype, developed in collaboration with to align with the country's biofuel mandates and promote sustainable farming practices.

Innovation and Sustainability

Research and Development

CNH Industrial allocates approximately 4.5% of its annual revenue to , amounting to about $924 million in 2024. This investment supports an accelerated pace of , with the company's 2025 Strategic emphasizing the "Iron + Tech" integration to combine robust machinery with advanced digital technologies, aiming to enhance product and expand operating margins to 16-17% in by 2030. In November 2025, CNH hosted a Tech Day event showcasing customer-centric innovations in AI, , , and for sustainable farming. Key research areas include autonomous vehicles, such as battery-powered tractors, digital twins for optimization, and AI-driven . For instance, CNH is advancing autonomous systems for operations and partnering on AI for in specialty crops. efforts focus on alternative to reduce emissions, while digital twins enable simulation-based for maintenance policies. AI applications support real-time optimization of inputs and to minimize equipment downtime, as demonstrated in collaborations for world-class certification. Notable achievements include ten AE50 awards from the American Society of Agricultural and Biological Engineers in 2025 for innovations in and New Holland agricultural technologies, alongside two silver medals at the Agritechnica Innovation Awards for New Holland's advancements in hay and forage equipment. The company files over 500 patents annually worldwide, with 165 European filings in 2024 and 260 U.S. grants in 2023, underscoring its commitment to in and . R&D processes involve collaborative partnerships with universities, such as Ohio State for agricultural technologies, Purdue for product advancements, and Michigan State for sustainability-focused research on methane tractors. These efforts incorporate agile development cycles, leveraging virtual testing and dynamic simulators to accelerate prototyping and reduce time-to-market for new features.

Sustainability Initiatives

CNH Industrial's environmental, social, and governance (ESG) framework is outlined in its annual Sustainability Report, with the 2024 edition published in May 2025 detailing priorities in decarbonization, circularity, and inclusion. The report emphasizes alignment with the UN (SDGs), particularly those related to responsible consumption and production (SDG 12), (SDG 13), and (SDG 5). Key sustainability targets include a 50% reduction in Scope 1 and 2 CO2 emissions per hour of production compared to 2018 levels by 2030, alongside achieving 90% renewable usage across operations by the same year. The company also aims for a 50% reduction in water withdrawal per hour of production versus 2018 by 2030. These goals support broader efforts toward and low-carbon operations. Environmental initiatives focus on reducing resource use in and promoting a . In 2024, CNH Industrial implemented 78 energy-saving projects, contributing to operational efficiencies, and advanced water management, achieving a 36% reduction in water withdrawal per hour of production compared to 2018. Through its CNH Reman program, the company remanufactured components, reducing consumption by approximately 5,200 metric tons and generating $173 million in sales from remanufactured spare parts, an 11% increase year-over-year; this approach saves up to 80% of materials compared to new production. Sustainable sourcing is integrated via the Strategic Sourcing Program, which prioritizes low-carbon materials and includes supplier audits for , , and environmental compliance. Social initiatives emphasize diversity, equity, and support, including programs to promote women in and technical training for farmers on conservation practices. In 2024, CNH Industrial invested approximately $9.6 million in local communities (including cash, in-kind, and volunteer contributions), fostering inclusion and development. Progress metrics show Scope 1 and 2 emissions at 157,508 tons in 2024, a 25.4% year-over-year reduction, with 70.4% of electricity from renewable sources; the company exceeded interim targets, achieving 74.8% of its planned emissions reductions ahead of schedule. Supplier audits covered key practices, ensuring alignment with ESG standards across the .

History

Origins of Predecessor Companies

The origins of CNH Industrial trace back to several pioneering companies in agricultural and construction equipment, each with distinct beginnings in the 19th and early 20th centuries. Among these, the emerged from the Racine Threshing Machine Works, founded in 1842 in by Increase Case to produce for grain separation. By the late 1860s, the company expanded into steam-powered technology, introducing its first in 1869, followed by portable steam engines in the 1870s that powered farm operations more efficiently. Traction engines, self-propelled versions for plowing and hauling, were developed starting in 1884, marking Case's shift toward mechanized agriculture. In the construction sector, Case innovated with the Model 320 in 1957, the first fully integrated tractor-loader-backhoe in the U.S., combining digging, lifting, and loading functions on a single machine. The company was acquired by in the late 1960s, becoming a wholly owned by 1970, which fueled further diversification into . New Holland's roots lie in the New Holland Machine Company, established in 1895 in by Abe Zimmerman as a shop specializing in feed mills and dairy-related tools. Focused initially on hay and equipment, it gained prominence in the with the introduction of the first self-tying pickup in 1940, revolutionizing hay handling by automating baling without manual tying. Acquired by Sperry Rand Corporation in 1947, it operated as Sperry-New Holland, emphasizing harvesting innovations until purchased it in 1985. Fiat acquired a controlling stake in Ford New Holland in 1991, integrating it into its agricultural portfolio and expanding global reach. Other key predecessors include , founded in 1864 in as a firearms manufacturer, which entered in the post-World War II era with its first , the Type 180, produced in 1947 at the St. Valentin facility. Steyr's early tractors emphasized durability for European farming, evolving from the Type 80 in 1949 to more powerful models like the Type 280 by 1952. FiatAgri stemmed from , established in 1919 as part of Fiat's industrial arm to produce tractors alongside automobiles, with the Fiat 702 as its debut model featuring a 30-horsepower . By 1974, rebranded as FiatAgri, broadening into combines and other machinery while retaining industrial ties to Fiat's manufacturing expertise. These entities converged in the late through mergers. In 1999, and New Holland N.V. combined under 's ownership to form CNH Global N.V., creating a unified agricultural and powerhouse with operations spanning multiple continents. further restructured in 2011 by spinning off its industrial divisions, including CNH, into Fiat Industrial S.p.A., separating them from its automotive business to enhance focus on .

Formation of CNH Industrial

CNH Global was established in 1999 through the merger of and New Holland N.V., creating a unified entity focused on agricultural and construction equipment. Fiat S.p.A. played a pivotal role, having acquired New Holland from earlier that year and subsequently purchasing a controlling stake in Case to facilitate the combination. This merger integrated complementary product lines and global operations, positioning CNH as a leading multinational in the sector. Under Fiat's ownership during the , CNH Global pursued aggressive expansion, including acquisitions, facility investments, and in emerging regions, which drove revenue growth and diversified its portfolio. By , the company employed approximately 28,000 people worldwide and had solidified its presence across more than 160 countries. In September 2010, Fiat Group's shareholders approved the of its industrial activities, resulting in the creation of Fiat Industrial S.p.A. on January 1, 2011. This spin-off separated Fiat's capital goods sectors—including agricultural and equipment via CNH Global, commercial vehicles through , and powertrain components—from its automotive operations, enabling specialized management and strategic focus on industrial markets. The modern CNH Industrial emerged on September 29, 2013, from the merger of CNH Global N.V. and Fiat Industrial S.p.A. into CNH Industrial N.V., a new holding company incorporated in the with its principal executive offices relocated to , . The transaction combined agricultural, , , and operations, generating initial annual net revenues of €25.8 billion (equivalent to over $35 billion at prevailing exchange rates). Post-merger, CNH Industrial streamlined its structure by consolidating brands such as and for farming equipment, alongside Case and New Holland Construction for earthmoving machinery, and integrating for trucks and buses. The financial arm, CNH Industrial Capital—originally formed in 1999 from the merger of Case Credit and New Holland Credit—was fully incorporated to provide integrated financing solutions for dealers and end-users. During the mid-2010s, the company navigated challenges including volatile commodity prices impacting agricultural , regulatory pressures, and post-merger integration complexities, which prompted executive adjustments such as the appointment of new regional leaders and board enhancements in to bolster operational efficiency.

Recent Developments

In 2021, CNH Industrial acquired for $2.1 billion to enhance its capabilities, with the deal closing in November and integrating Raven's technologies into CNH's product lineup starting in 2022. In January 2022, CNH Industrial completed the spin-off of its On-Highway business into Iveco Group N.V., allowing CNH to focus exclusively on and equipment segments. From 2023 to mid-2024, CNH Industrial was led by CEO Scott Wine, who guided the company through post-COVID recovery efforts, including revenue growth in 2023 driven by improved industry demand in and . Wine was succeeded by as CEO effective July 1, 2024. The company launched its annual Sustainability Reports in these years, highlighting progress in energy efficiency, waste reduction, and safer operations across global facilities. In May 2025, CNH Industrial unveiled a new Strategic Business Plan through 2030, aimed at consolidating its position as a top player in key markets and expanding adjusted EBIT margins to 16-17% in agriculture. On November 4, 2025, the company announced a nearly $5 billion investment over five years in U.S. manufacturing and research facilities to support long-term growth. This commitment accompanied optimizations, including the planned closure of its Burlington, Iowa, assembly plant by Q2 2026, affecting about 200 employees amid declining construction demand. For Q3 2025, CNH Industrial reported consolidated revenues of $4.4 billion, down 5% year-over-year due to softer industry demand. The company faced ongoing challenges from channel destocking, expanded U.S. tariffs on and aluminum, and unfavorable sales mix, leading to a revised full-year adjusted EPS guidance of $0.44 to $0.50.

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