Hubbry Logo
MG MotorMG MotorMain
Open search
MG Motor
Community hub
MG Motor
logo
8 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
MG Motor
MG Motor
MG Motor
View on Wikipedia
from Wikipedia

MG Motor is an automotive manufacturer owned by SAIC Motor, a Chinese state-owned carmaker based in Shanghai. It uses the British MG marque, founded in Oxford, United Kingdom, in 1924. SAIC Motor gained control of the marque in December 2007 by acquiring Nanjing Automobile Corporation (NAC), which had bought the brand from the defunct MG Rover Group in 2005. Currently, MG operates as a division within SAIC's passenger vehicle branch.[3]

Key Information

MG vehicles are designed and developed by SAIC, and manufacturing mainly takes place at SAIC's plants in China. Additionally, SAIC produces MG vehicles in Thailand, India, Indonesia, and Taiwan for their respective regional markets. The brand briefly assembled cars at the Longbridge plant in the UK from 2007 to 2016, before reverting to sourcing vehicles directly from China.

In China, MG is also known by its Chinese name "名爵"; Míngjué, and it is one of several passenger car brands directly owned by SAIC, alongside IM Motors, Rising Auto, Roewe and Maxus (LDV for some export markets). Outside China, MG has been positioned as SAIC's primary brand.[4] Since 2019, it has become the largest single-brand car exporter from China.[5] In 2023, MG Motor sold approximately 840,000 vehicles globally, with 88 percent of those sales coming from markets outside of China.[2]

History

[edit]

Background

[edit]
Main article: MG Cars

MG was established in 1924 by Cecil Kimber in Oxford, UK. After a series of ownership changes, including a merger with Austin to form the British Motor Corporation (BMC) and later British Leyland, MG faced financial struggles in the late 20th century. In 1994, BMW acquired Rover Group, which included MG, but sold off the marque in 2000 due to ongoing financial losses. MG and Rover were then purchased by Phoenix Venture Holdings, a consortium owned by four British businessmen, forming MG Rover Group. The company went into administration in 2005, with debts of over £1.4 billion.[6][7]

2005–2009: As NAC MG

[edit]

Following MG Rover's collapse, in July 2005, Nanjing Automobile Corporation (NAC) purchased the MG marque, the Longbridge plant, and its production tooling for £53 million (US$97 million). NAC outbid the larger SAIC Motor, which had also sought to acquire the brand.[8][9] Although SAIC was able to secure the intellectual property rights for the Rover 75 and Rover 25 models, it was unable to acquire the Rover trademark, which was purchased by Ford from BMW in 2006.[10] SAIC responded by creating the Roewe brand to produce and market the former Rover vehicles in China.[11]

A 2007 MG TF built in Nanjing, China

On 12 April 2006, NAC formally established NAC MG UK Limited as the UK-based holding company for the Longbridge plant and the MG marque. Production of MG vehicles, including the MG TF, MG3, and MG7, resumed at an NAC facility in Nanjing on 27 March 2007, with production tooling shipped from Longbridge.[12][13] In August 2008, production of the MG TF LE500, MG TF135 and MG TF 85th Anniversary models also restarted at the Longbridge plant in the UK.[14][15]

On 26 December 2007, NAC merged into SAIC, becoming its subsidiary.[10] This merger granted SAIC full control of NAC MG and resolved a production bottleneck for its Roewe brand, as NAC owned the rights to Rover engine production and other key technologies.[16] In early 2009, NAC MG UK Limited was renamed MG Motor UK Limited and became the national sales company for the UK market.[17]

2007–present: Under SAIC Motor

[edit]
A 2010 MG 750 in Chile

In October 2008, SAIC began exporting the Roewe 750 and 550 to Chile under the MG brand, rebranded as the MG 750 and MG 550. The company stated that the MG brand, compared to SAIC's own Roewe, has the "popularity, loyalty, and premiumness" necessary to compete in export markets, including Europe.[18]

In 2011, SAIC and General Motors which are joint venture partners in China announced a tie-up to develop a new petrol engine family called the SGE, which include 1.0, 1.2, 1.4 and 1.5 litres, all turbocharged. The engine family are used in many MG models.[19][20]

The first all-new MG-branded model for 16 years, the MG6, was officially launched on 26 June 2011 during a visit to MG Motor Longbridge plant by Chinese premier Wen Jiabao.[21][22] By March 2012, SAIC had invested a total of £450 million in MG Motor.[23][24] The MG3 supermini or small hatchback went on sale in the UK in September 2013, after being previewed as the MG Zero concept car in 2010.[25][26][27]

Following multiple rounds of workforce cuts, on 23 September 2016, MG Motor announced that all vehicle production had ceased at the Longbridge plant. The closure affected 25 jobs at the assembly plant, while sales, marketing and after-sales departments based in the Longbridge complex were unaffected. The company cites "improving production scale efficiencies" as the reason of the plant closure, promising that production in China will "allow faster access to product and help to meet ever-increasing customer demand."[28] Since then, MG vehicles had been imported from China into the UK.[29]

In December 2017, MG Motor opened its first overseas plant outside China and UK, located in Chonburi, Thailand. It is a joint venture between SAIC and Charoen Pokphand, a Thai conglomerate company. The plant has a total annual production capacity of 100,000 units.[30]

2023 MG4 EV XPower

In 2018, SAIC Design opened a new advanced design studio in London, which deals with the advanced design of MG and Roewe vehicles.[31]

MG vehicles became available in the rest of Europe since late 2019 with the release of the ZS EV in the region. SAIC Motor established operations based in Amsterdam, Netherlands to oversee sales activities in the region.[32][33]

During the 2020s, MG saw significant sales increase in UK and Europe. This growth was primarily driven by the expansion of its dealer network and the introduction of several new electric vehicle models.[34] Between 2020 and 2023, MG was one of the fastest-growing brands in the UK and Europe, where it posted growth amid the COVID-19 pandemic, during which many other brands experienced a decline in sales.[35][36][37][38] Sales of MG vehicles in Australia also quadrupled between 2020 and 2023 due to its attractive pricing.[39][40][41] The MG4 EV, MG's first ground-up-developed EV that was launched in 2022, significantly contributed to driving MG's sales growth and received widespread acclaim from the press.[42] In 2025, MG Motor was awarded as Best Manufacturer at the Autocar Awards which highlighted the companies "quality, affordability and new design appeal" for its decision.[43]

Products

[edit]
Main article: List of MG vehicles
2017 MG6 and MG ZS on display

Initial MG Motor products consisted of refreshed MG Rover vehicles, such as the MG TF, the first-generation MG3 and the first-generation MG7.[12] MG Motor began releasing new vehicles in 2011, starting with the MG6 then the second-generation MG3. MG Motor also markets rebadged vehicles from parent company SAIC Motor such as Roewe and Maxus, alongside vehicles dedicated for the MG brand.[44]

MG Motor started producing vehicles in India since 2019, where some of the products are sourced from corporate sibling SAIC-GM-Wuling.[45] Products such as the MG Hector and MG Comet EV are exclusive to India. The marque also offered commercial vehicles only for Thailand, such as the MG V80 and MG Extender which are sourced from Maxus.[46]

At the Shanghai Auto Show in April 2013, MG showcased a concept car that previews its first SUV model, the MG GS. The production version of the GS went on sale in China in March 2015.[47] The GS went on sale in the UK in June 2016.[48] MG Motor followed up the release of the GS with a smaller SUV, the ZS, which went on to become the most popular MG model globally. In 2018, the GS was replaced by the MG HS, and by January 2023, it was named the best selling car of the month in the United Kingdom.[49] Sales of MG vehicles in the United Kingdom had increased 108% when compared to sale figures from January 2022.[49]

The first production electric car from MG is the eZS (ZS EV outside China), which was announced at the 2018 Guangzhou Auto Show in November.[50] Based on the ZS SUV, the vehicle became available in export markets such as the UK and Europe as the MG ZS EV since 2019.[51] The ZS EV was followed by the MG5 SW EV (a rebadged Roewe Ei5), which went on sale in the UK in September 2020 and in Thailand in November 2020 (as the MG EP).[52][53] The MG4 EV, introduced in July 2022, helped MG increase its sales in Europe significantly. The model is a European-focused C-segment hatchback with a dedicated electric vehicle platform called the Modular Scalable Platform (MSP).[54] The XPower variant, borrowing its name from MG's older performance line, went on sale in 2023.[55] In 2023, MG introduced another electric car and its first roadster, the Cyberster, which went on sale in 2024.[56]

In 2024, MG introduced the new generation of the three of its internal combustion engine vehicles, the MG3, MG HS, and MG ZS. The new generation HS is a rebadged model of the Chinese market Roewe RX5.[57][58]

The most popular MG Motor product in international markets is the MG ZS. It is one of the most exported car from China, with 201,874 units exported from China to international markets in 2023, not including the MG ZS EV with 49,418 units exported.[5] Total cumulative sales of the ZS since its introduction reached 999,612 units as of December 2023.[59][60][61] The ZS consistently ranks amongst the top ten of the best selling cars in the United Kingdom. As of May 2025, it ranked as the 6th best selling vehicle in the United Kingdom of the year so far.[62] In 2025, the hybrid version of the MG ZS was awarded Best Hybrid Car by British motoring magazine Carbuyer.[63]

  • MG6 Pro
    MG6 Pro
  • MG ZS
    MG ZS
  • MG Cyberster
    MG Cyberster
  • MG HS
    MG HS

Operations

[edit]

Development

[edit]
MG Motor UK HQ–SAIC UK Technical & Design Centre

MG Motor cars were once engineered by SAIC at the Longbridge facility in Birmingham in the United Kingdom. Longbridge was formerly home to Austin, British Leyland, Rover Group and, later, the MG Rover Group. Currently, most of the design, development and R&D takes place in China by SAIC Motor R&D Innovation Headquarters (SRIH).[64]

The Longbridge facility has been retained as the base to SAIC Motor Technical Centre UK (SMTC), which had significant design and engineering input into SAIC products globally.[65][66] SMTC once employed around 500 people at its peak.[67] SAIC reduced its presence in Longbridge in 2019 with the large Technical Centre downsized to 20 staff and moved to London.[68] The facility used to host a design studio, before moving to London.[69]

SAIC Design Advanced London at Marylebone Road in London succeeded the Longbridge design studio.[70] Led by Carl Gotham and Robert Lemmens with 20 employees, the studio conducted some key design work for MG vehicles and works in conjunction with the automotive manufacturer's other studios to support future product designs for brands including MG, Roewe and Rising Auto.[31][71]

Some MG models particularly in India were developed by SAIC-GM-Wuling, a joint venture that is majority owned by SAIC.[72]

Production

[edit]
Longbridge plant, as the MG Motor Technical Centre in January 2016

After MG Rover collapsed, Nanjing Automobile Corporation (NAC) resumed production at the Longbridge plant in 2008. NAC used Longbridge to produce the MG TF, which they mildly redeveloped. SAIC took ownership of the MG brand, and from 2010 onwards, the MG6 was produced in China. From 13 April 2011, MG Motor started producing the MG6 at Longbridge.[73] From 2013, the MG 3 also saw some limited final assembly at the same factory.[74] Activity at Longbridge was later gradually reduced. In September 2016, MG Motor ended production at the Longbridge facility, with Matthew Cheyne, head of sales and marketing at MG Motor UK, citing "moving production abroad was a necessary business decision". Cheyne claimed that the company "did no actual production there", with workers only performing minimal additions for the three models, the MG3, MG6 and MG GS that came as knock-down kits.[28] 25 employees were made redundant as a result of the move and other employees moved to different areas. This marked the end of MG production in the UK, and production was fully moved to China.

In December 2017, MG Motor opened its first overseas plant outside China in UK in Chonburi, Thailand. The plant was established and operated by a joint venture between SAIC Motor and Charoen Pokphand, a Thai conglomerate company. The plant has a total annual production capacity of 100,000 units. The new plant replaced an older plant located in Rayong that was used since 2014, which had an annual production capacity of 50,000 units and had been closed since.[30] In 2022, the facility exported 6,684 vehicles to Vietnam and Indonesia.[75]

An MG Hector rolling off the production plant at MG Motor India plant in Halol, Gujarat

In 2019, SAIC Motor opened its fourth factory in China located in Ningde, Fujian, that is mainly used for producing and exporting MG vehicles. It is SAIC’s fourth factory in China, after plants in Shanghai, Nanjing and Zhengzhou. The 5-billion yuan ($702 million) factory is capable of producing up to 240,000 vehicles a year at full capacity, increasing SAIC's annual production capacity in China from 740,000 to 980,000 vehicles. The first vehicle produced in the plant was the plug-in hybrid version of the MG HS.[76]

Marketing

[edit]

In most markets outside UK and Europe, MG vehicles are fitted with a "Brit Dynamics" emblem, as part of the "Brit Dynamics" marketing campaign that highlights "British" engineering, styling and driving behaviour.[77]

Starting 2016, MG is a sponsorship partner of football club Liverpool F.C.[78] Initially a regional partnership for the Chinese market, since July 2019 MG extended their existing long-term regional relationship to incorporate global markets.[79] The partnership ended in mid-2022.[80] In January 2024, MG Motor UK announced a multi-year sponsorship with London football club Arsenal F.C.[81] Previously, MG Motor has previously sponsored Copa Sudamericana, the secondary pan-continental clubs competition in South America, as well as French football club Olympique Lyonnais.[81]

Markets

[edit]

Australia

[edit]

MG Motor started selling cars in Australia since 2013 through a direct factory-backed operation, instead of local distributor-led operation. Between 2013 and 2016, the brand sold a single model, the MG6, with the MG3, MG6, and the GS joining in 2016.[82] In the country, the brand went from selling just 600 cars in 2017 to 58,346 units in 2023,[83] becoming the seventh best-selling brand in Australia.[84] The brand's popularity in the country were widely attributed to its competitive pricing.[85]

Continental Europe

[edit]
An MG dealership in East Kilbride, Scotland

MG Motor started its sales operations in continental Europe in late 2019 separate from its UK operations,[86] when company established SAIC Motor Europe B.V. and a European headquarter in the Netherlands. In the Netherlands, MG started selling the ZS EV in late 2019, and also sells its models through the Woonexpress home furnishings group's outlets.[87] In February 2020, MG entered Norway, which has a mature electric vehicle market. Later that year, MG expanded to Austria, Belgium, Denmark, France, Iceland, and Luxembourg. In 2021, MG entered Germany, Italy, Spain, Sweden and Portugal.[88] In November 2022, MG Motor merged its European and UK operations into a single business.[86]

During the first half of 2023, MG along with Tesla are two brands with the largest growth in Europe. According to JATO Dynamics, the brand registered 104,300 vehicles in H1 2023, a growth of 128 percent compared to H1 2022. The sales increase was attributed to the introduction of the popular MG4 EV.[36] Electric vehicles are MG Motor's strength in the market, as unlike other manufacturers, SAIC is not restricted on traction battery supply and production volume.[87]

In July 2023, Yu De, general manager of SAIC's international business department stated that Europe market is will be SAIC's largest overseas market, with annual vehicle sales predicted to surpass 200,000 units in the longer term. The company indicated that it is studying plans to establish a manufacturing base in Europe.[89]

As of July 2023, MG Motor asserted its position of not having official presence in the Russian market, due to the complications of the Russian invasion of Ukraine.[90]

A mug distributed by MG in China, mocking the additional 38.1% tariff imposed by the EU. The blue label reads "Good Quality Cars, Selected and Certified by the EU".

In June 2024, the European Commission imposed an additional 38.1 percent import duty on top of the existing 15 percent to SAIC Motor electric vehicles imported to the European Union, including MG Motor, following EU's anti-subsidy investigation into SAIC and other Chinese manufacturers. The tariffs subjected to SAIC vehicles are the highest among Chinese electric vehicle manufacturers that are affected.[91][92] SAIC MG released a statement condemning the decision, noting that the tariffs are a form of unfair market discrimination that went against the principles of free trade. MG reported that it delivered 231,818 vehicles in the European market in 2023.[93] On 26 June, after receiving more information from the SAIC, the EU reduced the proposed tariffs from 38.1 percent to 37.6 percent.[94] In July 2024, SAIC issued a statement stating that it would formally request the European Commission to hold a hearing on the anti-subsidy investigation.[95][96]

It was reported that 7 out of every 10 cars exported from China to Europe in 2024 (up to September) are from MG. Zhu Yong, the deputy general manager of SAIC Passenger Vehicle, remarked that, "we don't make money in China, but we can still make money internationally even if tariffs are added."[97]

Russia

[edit]

MG Motor debuted in Russia in April 2024. MG vehicles in Russia are distributed by local company Mir-Distributor.[98]

India

[edit]
Main article: JSW MG Motor India

MG-branded vehicles are manufactured and distributed by MG Motor India, a SAIC Motor subsidiary, which was established in 2017 and started operations in 2019. The company acquired a former General Motors facility in Halol, Gujarat.[99] It is the only region where MG acquired models from SAIC-GM-Wuling, such as the MG Hector, MG Comet EV and MG Windsor EV which are rebadged Baojun 530, Wuling Air EV and Baojun Yunduo respectively.

In November 2023, the company entered into a strategic joint venture with JSW Group, which allowed the latter to acquire 35% in the company due to restriction by the Indian government of receiving funding from China. Following the tie-up, the company was renamed to JSW MG Motor India.[100]

Mexico

[edit]
MG Motor top 10 largest markets, 2023[101]
Rank Location Vehicle
sales
1 China 99,441
2 United Kingdom 81,289
3 Mexico 60,128
4 Australia 58,346
5 India 49,229
6 France 33,374
7 Italy 30,254
8 Thailand 29,176
9 Spain 29,048
10 Germany 21,230

MG Motor entered the Mexican market in late 2020. From October 2020 to April 2021, the brand opened 34 dealerships in the country and has sold over 2,000 vehicles.[102] In 2023, the brand sold 60,128 units in the country, representing an increase of 25 percent compared to 2022. In that year, MG became the eighth best-selling brand in Mexico with a market share of 4.4 percent.[103]

Middle East

[edit]

MG vehicles officially sold in the GCC market are imported and distributed by Auto Class Cars in Qatar, Inter Emirates Motors in the UAE, Zayani Motors of Bahrain, Jiad Modern Motors of Saudi Arabia, Mohsin Haider Darwish of Oman and Adel Alghanim Automotive in Kuwait.[104][105]

Morocco

[edit]

MG vehicles are being distributed in Morocco by Abdul Latif Jameel since early 2023, making it MG Motors’ first market on the African continent under its current incarnation.[106]

Pakistan

[edit]
Main article: MG Motors Pakistan

MG vehicles are assembled and distributed in Pakistan by MG JW Automobile Pakistan, part of local company JW Auto Park owned by local businessman Javed Afridi. In 2020, it introduced three SUVs in Pakistan, namely the MG HS, ZS and ZS EV.[107] The company set up an assembly plant in Raiwind, Lahore, which also assembles MG electric cars alongside the petrol-powered cars.[108]

Southeast Asia

[edit]

Thailand

[edit]

MG vehicles in Thailand are locally assembled in Chonburi by SAIC Motor-CP Co., Ltd., a joint venture between SAIC Motor (51 percent) Thai conglomerate Charoen Pokphand (49 percent). MG vehicles are distributed in Thailand by MG Sales (Thailand) Co., Ltd.[109] The brand debuted in the country in March 2014 at the Bangkok Motor Show.[110]

Indonesia

[edit]

MG Motor entered the Indonesian market in March 2020 under PT SAIC Motor Indonesia, a subsidiary of SAIC.[111] In February 2024, MG Motor started assembling electric vehicles in a facility owned by another SAIC subsidiary, SGMW Motor Indonesia, which include the MG4 EV and MG ZS EV.[112]

Philippines

[edit]

MG operated in the Philippine market in 2015 until 2018 under Morris Garages Philippines. From October 2018 to July 2023, The Covenant Car Company, Inc. (TCCCI) was the distributor and importer of MG brand vehicles, with a network of 42 dealerships nationwide.[113] On 1 August 2023, SAIC Motor Philippines, Inc. (SMP), a subsidiary of SAIC became the new distributor and importer of MG products and services, with a total of 44 MG-branded dealerships across the country.[114]

Singapore

[edit]

In Singapore, Eurokars Group was appointed the official distributor of MG cars in October 2019 and launched two models, the electric MG ZS EV and the MG HS SUV, at the 2020 Singapore Motorshow.[115]

Motorsport

[edit]
MG / Triple Eight British Touring Cars 2012–2014

In January 2012, MG Motor announced that it would enter the 2012 British Touring Car Championship through the newly established MG KX Momentum Racing team.[116] In its debut season the team ran two MG6s driven by Jason Plato and Andy Neate. Plato ended the season in third place, with the car yet to find its feet in wet conditions.

MG / Triple Eight British Touring Cars 2015

The team returned in 2013, with Sam Tordoff driving, who performed well in his debut year having joined through the KX Academy scheme. Plato once again came third, with Tordoff sixth.

MG / Triple Eight British Touring Cars 2016

In 2014, MG won the Manufacturer's Championship[117] to break Honda's four-year reign. After just three years of competition, the MG6 GT sealed the title by 95 points at the season finale at Brands Hatch.

Drivers Plato and Tordoff racked up seven wins and 20 podiums in the 30-race calendar. Plato finished the Driver's Championship in second place, behind Colin Turkington, while Tordoff finished seventh. The 2014 season also saw a third MG6 GT on the grid, driven by Marc Hynes and also maintained by Triple Eight but in a new livery which did not resemble the other two MG cars. Hynes finished his debut season in 18th.

For the 2015 campaign, MG fought to regain the Manufacturers / Constructors title with a new driver lineup. 2013 Champion Andrew Jordan and young gun Jack Goff paired up in the MG6 to fight against Honda, BMW and Infiniti for the title. MG finished second in the Manufacturers / Constructors title challenge, with Andrew and Jack in fifth and ninth position, respectively, in the drivers' standings.

MG announced a new three-year contract extension with Triple Eight Racing for the 2016 BTCC campaign. The team plan was to bring in young and up-and-coming drivers with an intention to grow its own champion over the duration of the contract. Josh Cook, a former 2014 Renault UK Clio Cup Vice-Champion, and BTCC 2015 Jack Sears Trophy winner (award for the top rookie) and Ashley Sutton, graduating to BTCC after leaving the Renault Clio Cup as reigning 2015 champion, were announced as the new line up for MG. After a hard-fought campaign the MG drivers finished in 12th and 13th place, respectively, with Ash picking up the Jack Sears Trophy for the top rookie.

Another new driver lineup was introduced for the 2017 season as Árón Taylor-Smith and Daniel Lloyd drove the MG6 cars. The season was a disaster, with not a single win or podium finish to show for their efforts. Lloyd left the team after four meetings and Josh Cook was brought back to help improve results, whilst Taylor-Smith was withdrawn from the Croft rounds of the championship after being involved in a multi-car accident during the wet qualifying session at the circuit, the Irishman struggled thereafter, picking up just six further points all season. Cook was ultimately the highest placed of the MG drivers in the championship, but only in 18th (that includes the points he obtained when driving for Maximum Motorsport before returning to MG), and the team finished a distant last in the manufacturers standings.

Triple Eight merged their operations with BMR Racing for 2018, and therefore MG exited the championship again as a manufacturer. The MG6 continued to be used for a further two seasons, firstly by AmD Tuning in 2018, and then by Excelr8 Motorsport in 2019, with rather limited success in both years.

Sales

[edit]
MG sales by countries[118]
Calendar year China[119] UK Europe incl. UK[120] India Mexico Australia[121] Thailand[122] Chile Philippines[123]
2007 3,131 - - - - - - -
2008 9,361 133 - - - - - - -
2009 13,785 374 374 - - - - - -
2010 29,216 282 285 - - - - - -
2011 50,191 360 362 - - - - - -
2012 72,516 782 787 - - - - - -
2013 74,684 504 513 - - - - - -
2014 52,217 2,326 2,326 - - - 204[124] - -
2015 70,377 3,152[125] 3,157 - - - 3,779[126] - -
2016 80,389 4,192[125] 4,194 - - - 8,319[127] - -
2017 134,786 4,192 4,442 - - - 12,013[128] 3,035 -
2018 256,084 9,049 9,050 - - 3,007[129] 23,740[130] 5,406 -
2019 269,751 14,061 14,061 - - 8,326[131] 26,516[132] 8,386 5,085[133]
2020 297,317 18,415 25,199 28,162[134] - 15,253 28,316 10,789 3,542
2021 456,243 30,600[135] 52,546[135] 40,273[134] 8,699 39,025[136] 31,005[137] 20,846[138] 6,343[139]
2022 170,236 51,050 48,063 23,574 49,582[140] 24,466 20,301 7,856
2023 99,441[101] 81,289[101] 49,229[101] 60,128[101] 58,346[101] 29,176[101] 11,657[101] 10,110[101]
2024 81,536[141] 50,592[142]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

MG Motor

View on Grokipedia
from Grokipedia
MG Motor is a historic British automotive brand founded in 1924 as Morris Garages, renowned for sporty roadsters and affordable performance cars, which was acquired in 2005 by and subsequently by the Chinese state-owned Corporation in 2007, leading to its revival as a producer of budget-oriented vehicles and electric models manufactured primarily in . Under SAIC ownership, MG Motor has prioritized value-driven vehicles targeting mass-market consumers, with production facilities in China supplemented by assembly in markets like India through a joint venture with JSW Group and Thailand, while maintaining design centers in the UK for European adaptation. The brand's lineup includes compact SUVs such as the MG ZS and HS, sedans like the MG6, and electric vehicles exemplified by the MG4, emphasizing affordability and extended warranties up to seven years to compete in price-sensitive segments. In the UK, MG has achieved rapid sales growth, registering a record 81,536 vehicles in 2024 to rank as the tenth-largest brand and the fastest-growing mainstream manufacturer, driven by electric model adoption comprising about 31% of sales. Notable achievements include Autocar's 2025 Best Manufacturer award, recognizing improvements in product , design appeal, and value, alongside design accolades for concepts like the EXE181 . However, the brand faces criticisms over reliability, with owner surveys reporting issues such as transmission failures, oil leaks, premature rust, and electrical faults in models like the MG4 and HS, scoring middling in independent assessments like What Car?'s 86.9% reliability rating. Service network complaints and a 2024 advertising ban for unsubstantiated environmental claims highlight ongoing challenges in build and marketing veracity, amid perceptions of leveraging British heritage while relying on Chinese engineering and state-backed production efficiencies.

History

British Origins and Peak (1924–1980s)

MG originated as a British sports car marque in 1924, when , general manager of Morris Garages in , began modifying standard Morris vehicles into higher-performance models to appeal to enthusiasts seeking lighter, faster alternatives. The inaugural MG model, the 14/28 Super Sports, was based on the 14/28 chassis with a tuned producing around 35 horsepower, marking the brand's focus on affordable sporting motoring. By the late 1920s, MG had established production at the Morris Garages facility, offering models like the M-Type Midget, which featured a 757 cc and sold over 3,000 units by 1932, emphasizing open-top two-seaters for and touring. Following absorption into the (BMC) in 1952 through the merger of Morris and Austin Motors, MG benefited from shared engineering resources while retaining its assembly plant for production. The 1955 launch of the introduced a modern body design and 1,487 cc delivering 68 horsepower, achieving over 101,000 units produced until 1962 and boosting exports, particularly to the where demand for British s surged post-war. This era solidified MG's reputation for nimble handling and value, with the 's successor, the introduced in 1962, featuring a 1,798 cc B-series initially rated at 91 horsepower and evolving through variants including the GT coupe. The MGB represented MG's commercial zenith, with cumulative production exceeding 250,000 units by 1971 and the marque reaching its one-millionth vehicle milestone in 1975, driven by strong North American averaging around 30,000 annually in peak years. Under (formed by the 1968 merger of BMC and ), MG accessed advanced powertrains like the Rover V8 for models such as the 1973 MGB GT V8, which offered 137 horsepower in a lightweight package, though labor disputes and quality issues began eroding competitiveness by the late . Production at Abingdon peaked in the mid-1960s before stabilizing, with the MGB's discontinuation in 1980—after 523,836 total units—signaling the end of MG's independent British dominance amid broader industry and economic pressures.

Decline and Collapse of MG Rover (1980s–2005)

In the 1980s, the Rover Group, successor to the nationalized British Leyland, faced chronic underinvestment and outdated product lines amid intensifying competition from Japanese and European manufacturers, leading to persistent losses and reliance on government support. Privatization efforts culminated in British Aerospace acquiring the Rover Group in 1988 for £150 million, but the new owners invested minimally over the subsequent five years, exacerbating the firm's structural weaknesses rather than resolving them. By the early 1990s, declining market share and failure to modernize models like the Montego and 200 series left the company vulnerable, with sales stagnating below 400,000 units annually in the UK. BMW acquired the Rover Group from British Aerospace in January 1994 for £800 million, aiming to expand volume production and leverage Rover's platforms for new models such as the and . Initial investments exceeded £1 billion, including engine developments and the upgrades, but persistent quality issues, high costs, and weak demand—particularly in export markets—resulted in annual losses reaching £800 million by 1999. BMW divested to Ford for $2.5 billion in 2000 while retaining , then sold the remaining Rover operations to the Phoenix Consortium—a group of four British businessmen led by former Rover executive John Towers—for a nominal £10 in May 2000, effectively offloading a loss-making entity with £500 million in BMW-provided credit facilities. Under the newly formed , the Phoenix Four prioritized cost-cutting and badge-engineered models like the and TF over substantial R&D, producing fewer than 150,000 vehicles annually by 2004 amid a shrinking dealer network and outdated designs. Failed initiatives, including the aborted RDX60 midsize project and stalled joint-venture talks with China's , compounded cash-flow crises, with suppliers halting deliveries due to unpaid bills exceeding £50 million. The company entered administration on April 8, 2005, after exhausting financing options, leading to closure on April 15 and the direct loss of nearly 6,000 jobs at and elsewhere, plus thousands more in the supply chain. A subsequent official report attributed the collapse to a 40-year "cycle of decline" marked by successive owners' mismanagement, rather than isolated failures by the Phoenix leadership.

Acquisition and Revival Under Chinese Ownership (2005–present)

In July 2005, administrators of the insolvent sold key assets—including the MG marque, the assembly plant, and Powertrain Ltd.—to Nanjing Automobile Corporation (NAC) for £53 million (approximately US$100 million at the time). NAC, a mid-sized Chinese state-owned automaker, aimed to leverage MG's heritage by producing vehicles in both the and , with initial plans to restart assembly of models like the MG TF roadster at . However, NAC's revival efforts faced challenges, including limited investment and market adaptation issues. In December 2007, SAIC Motor Corporation, China's largest automaker, acquired NAC's vehicle and core auto parts operations for US$286 million, securing full control of the MG brand and its intellectual property. This transaction integrated MG into SAIC's portfolio alongside joint ventures with General Motors and Volkswagen, enabling greater resources for redevelopment. SAIC restarted MG production in Nanjing, China, in 2007, focusing initially on reengineering existing platforms with Chinese manufacturing efficiencies. The MG TF resumed limited production at Longbridge in 2008 under SAIC oversight but ended in 2010 after fewer than 1,000 units due to poor sales and high UK labor costs. SAIC shifted strategy toward affordable family vehicles, launching the MG6 mid-size saloon in the UK market on 26 June 2011 as the first all-new MG model in 16 years, developed primarily in but with British styling influences. This was followed by the MG3 supermini in September 2013, supported by SAIC's £450 million investment in operations, including a technical and design center at . Subsequent models emphasized SUVs and crossovers, such as the (2017) and (2018), alongside electric variants like the MG ZS EV, positioning MG as a budget-oriented competitive in price against established European and Japanese rivals. Under SAIC, MG expanded globally beyond , establishing MG Motor subsidiaries in markets including the (2007), (2009), (2017 via joint venture), and (2023). Overseas sales surpassed 1 million units cumulatively by July 2022, representing about half of total MG volume since revival. In 2023, global sales reached approximately 840,000 vehicles, with 88% occurring outside , driven by strong demand for electric models amid incentives. By the first quarter of 2025, MG registrations in grew 33.5% year-over-year to 78,505 units, reflecting sustained momentum despite perceptions of the brand as Chinese-engineered rather than authentically British. SAIC's approach has prioritized cost-effective platforms shared with , enabling rapid model proliferation but drawing criticism for diluting MG's legacy in favor of volume-oriented utility vehicles.

Ownership and Intellectual Property

Acquisition of MG Assets by SAIC Motor

In April 2005, MG Rover Group entered administration following its failure to secure a viable partnership, leaving approximately 5,500 jobs at risk and prompting a sale process managed by administrators PricewaterhouseCoopers. Bidders included Shanghai Automotive Industry Corporation (SAIC), which had previously acquired intellectual property rights for certain Rover models—including designs for the Rover 75, Rover 25, and associated engines—for £67 million in 2004, but lacked full manufacturing assets. On July 22, 2005, Nanjing Automobile Corporation (NAC) secured the primary assets of MG Rover Group and its engine subsidiary Powertrain Ltd. for £53 million (approximately $100 million at the time), outmaneuvering SAIC in the competitive bidding. These assets encompassed the MG brand trademarks, intellectual property for MG vehicle designs (such as the MG TF sports car and MG ZT saloon), production tooling, spare parts inventories, and the Longbridge assembly plant in Birmingham, United Kingdom, enabling NAC to plan resumption of MG sports car and saloon production in China and potentially the UK. NAC's acquisition positioned it as the custodian of the historic MG marque, originally established in as a British sports car brand, though Rover-related intellectual property remained partially fragmented due to SAIC's earlier purchases. NAC subsequently relocated some production to facilities in , , and attempted limited MG model revivals, but faced challenges including intellectual property disputes with SAIC over overlapping Rover designs. SAIC ultimately obtained full control of the MG assets through its acquisition of NAC. On December 27, 2007, SAIC announced the purchase of NAC's vehicle manufacturing and core auto parts operations for 2.095 billion yuan (approximately $285.7 million), effectively merging NAC as a and integrating MG into SAIC's portfolio alongside its existing Roewe brand (derived from rebadged Rover models). This transaction resolved prior bidding rivalries and granted SAIC ownership of the complete MG intellectual property, manufacturing rights, and brand heritage, facilitating global expansion under Chinese state-backed ownership while preserving the MG name for future vehicle development. The deal underscored SAIC's strategy to leverage Western engineering expertise for enhancing its competitive position in both domestic and international markets.

Corporate Structure and SAIC Relationship

MG Motor functions as a brand and operational arm under SAIC Motor Corporation Limited, a state-owned enterprise headquartered in Shanghai and primarily controlled by the Shanghai Municipal Government. SAIC acquired the MG intellectual property through its purchase of Nanjing Automobile Corporation on December 26, 2007, following Nanjing's acquisition of MG Rover Group's assets in July 2005. This structure integrates MG into SAIC's self-owned passenger vehicle portfolio, which includes brands like Roewe and Maxus, with SAIC providing centralized manufacturing, primarily in Ningde, China, and research facilities supporting global operations. Regionally, MG Motor deploys wholly-owned subsidiaries for market-specific sales, distribution, and adaptation. MG Motor Limited, established for the market, operates from and falls under SAIC's direct ownership, distinct from but collaborative with the adjacent SAIC Technical and Design Centre for engineering input. In , MG Motor Europe manages imports, sales, and customer service, drawing on SAIC's design studios in and to tailor vehicles like electric models for local preferences. Similar subsidiaries exist in markets such as and , ensuring SAIC's oversight while allowing localized strategies. Exceptions occur in select regions via joint ventures to navigate regulatory or investment requirements. In , SAIC formed JSW MG Motor India Pvt. Ltd. in March 2024, with acquiring a 35% stake for approximately 35.8 billion rupees ($430 million), yet SAIC maintains majority ownership and operational control to drive expansion in electric vehicles. This hierarchical model underscores SAIC's dominant role, leveraging its scale— as the world's seventh-largest automaker with over 7 million annual vehicle sales—to fund MG's international growth, though it subjects MG to SAIC's strategic priorities in and markets.

Intellectual Property Disputes and Resolutions

In October 2004, SAIC Motor Corporation Limited acquired intellectual property rights from MG Rover Group for the Rover 25, Rover 75, and K-Series engine designs in a transaction valued at £67 million, providing SAIC with design blueprints and engineering data ahead of potential full acquisition talks. Following MG Rover's collapse into administration on April 7, 2005, Nanjing Automobile Corporation purchased the remaining physical assets, including the MG trademark, Longbridge manufacturing facilities, and tooling for MG-branded models such as the MG ZR, ZT, and TF, for approximately £53 million in July 2005. This led to immediate disputes, as SAIC asserted ownership over core designs underlying the MG ZR and ZT—derivatives of the Rover 25 and 75—claiming Nanjing's planned production would infringe on its IP rights, with SAIC refusing to license the technology and threatening legal action to halt manufacturing. Nanjing proceeded with limited production, including MG TF sports cars at starting in 2006, but faced production constraints due to the unresolved IP claims, prompting negotiations over technology access. Concurrently, Nanjing defended its MG trademark rights in court; in a 2006 British High Court ruling, it prevailed against MG Sports & Racing Europe Ltd., which had attempted unauthorized use of the MG name for activities, affirming Nanjing's exclusive rights to the in relevant jurisdictions. The core rivalry escalated until December 26, 2007, when SAIC announced its acquisition of Nanjing's automotive operations for 2.095 billion yuan (approximately $286 million), a deal completed in 2008 that merged the entities and resolved overlapping IP claims by consolidating all MG-related assets, trademarks, and designs under SAIC control. Post-merger, SAIC secured additional trademark protections, including European rights to the MG name across 15 countries in April 2008, enabling expanded global distribution without further foundational disputes. Subsequent minor challenges, such as a 2008 UK dispute with a Worcestershire-based firm over MG XPower badge rights, were addressed through legal settlements favoring SAIC-Nanjing ownership. In 2022, SAIC successfully obtained an injunction from the Delhi High Court against Indian entity H.S. Sahni & Co., prohibiting use of "M.G." and "M.G.I." marks that predated SAIC's global rights but conflicted with established automotive branding. These resolutions have underpinned SAIC's uninterrupted use of the MG brand for modern vehicles, with no major IP litigation disrupting operations since the Nanjing integration.

Products and Technology

Current Model Lineup

MG Motor's current model lineup features a mix of internal combustion engine, hybrid, plug-in hybrid, and battery electric vehicles, primarily targeting compact and mid-size segments in hatchbacks, sedans, and SUVs. The portfolio emphasizes cost-effective options with modern technology, varying slightly by market but centered on models like the MG3, MG4, MG ZS, MG HS, and MG Cyberster across Europe, the UK, Australia, and other regions. In 2025, the brand has expanded into advanced electric models such as the IM5 and IM6, reflecting SAIC's push toward electrification. The MG3 is a supermini hatchback available in petrol and hybrid+ variants, offering a 1.5-liter engine with outputs around 114 hp for the hybrid, positioned as an entry-level urban commuter. The MG4 Electric is a compact hatchback BEV with battery options from 51 kWh to 77 kWh, providing ranges up to 281 miles (WLTP) and a performance-oriented XPower version delivering 429 hp. The MG5 sedan, offered in select markets like Australia, features a 1.5-liter turbo petrol engine with 162 hp. Compact SUVs include the , available in petrol (1.5-liter, 111 hp), hybrid+, and electric variants in some regions, with the hybrid+ combining a 1.5-liter and for 197 hp total. The mid-size offers petrol (1.5-liter turbo, 162 hp), (up to 258 hp combined), and hybrid+ powertrains, noted for its spacious interior and advanced driver aids. Newer additions like the MGS5 EV provide all-electric capability, while the IM6 serves as a pure electric mid-size with enhanced range and tech features. Sports models feature the , an electric roadster with dual motors producing up to 536 hp, a 77 kWh battery, and 0-60 mph in under 3.5 seconds, launched in 2023 and entering production in 2024. Regional variants, such as the MG Hector and Comet EV in , adapt the lineup for local preferences with larger SUVs and micro-EVs starting at around ₹7 . Overall, the 2025 lineup includes over a models globally, with plans for further electrification.

Electric and Hybrid Offerings

MG Motor offers a range of battery electric vehicles (BEVs) and electric vehicles (PHEVs), emphasizing affordability and practicality in markets such as the , , , and . These models leverage SAIC Motor's platform technologies, including modular scalable platforms (MSP) for EVs, with lithium-iron-phosphate (LFP) batteries prioritized for cost and safety. In 2024, electric vehicles accounted for 27.2% of MG's sales, reflecting growing adoption amid competitive pricing starting below £27,000 for entry-level models. The MG4 EV, launched in 2022, serves as a core BEV hatchback built on the dedicated MSP platform, available in rear-wheel-drive configurations with battery options of 51 kWh (up to 281 miles WLTP range) or 64 kWh (extended variants). Higher-performance XPower editions deliver 429 horsepower via dual motors, achieving 0-100 km/h in 3.9 seconds, while standard models offer 170-204 horsepower and efficiencies around 3.3-3.7 mi/kWh. Priced from £26,995 in the UK, the MG4 targets budget-conscious buyers with features like vehicle-to-load capability and rapid charging up to 144 kW. The EV, a , provides up to 273 miles WLTP range from its 51 kWh battery, with and 156 horsepower, suitable for urban family use; a successor model, the ES5 or S5, is slated for launch between and 2025 on the MSP platform. The , an electric roadster introduced in during summer 2024, features a 77 kWh battery offering 276-316 miles WLTP range, all-wheel drive with 536 horsepower, and 0-100 km/h in 3.2 seconds, priced around £60,000 in the UK for its scissor-door design evoking classic MG styling. On the hybrid side, the PHEV combines a 1.5-liter (143 hp) with an for a total system output of 258 kW and 0-100 km/h in 6.8 seconds, supported by a 24.7 kWh battery enabling up to 75 miles of electric-only range on the WLTP cycle. This plug-in model achieves over 43% and supports external charging for reduced emissions in short trips. Non-plug-in hybrids, such as the Hybrid+ and Hybrid+, introduce self-charging mild-hybrid systems for improved fuel economy without external plugs, with the ZS variant emphasizing affordability for SUV buyers. MG plans to expand to 13 new electrified models globally by 2027, including extended-range EVs and additional PHEVs, to broaden its portfolio amid rising demand.

Design and Engineering Characteristics

MG Motor's design process integrates contributions from global studios in Shanghai, London, and Tokyo, emphasizing smart, practical, and accessible vehicles tailored for diverse markets including Europe. Vehicles are developed with a focus on sustainability, functionality, and affordability, drawing on SAIC's engineering resources while incorporating British heritage elements for styling cues like sporty aesthetics. The SAIC UK Technical and Design Centre in Longbridge, Birmingham, serves as a key hub for advanced design and engineering, where teams refine models for local preferences, including handling and safety features. Engineering characteristics center on modular platforms such as the Modular Scalable Platform (MSP), which supports a range of powertrains including internal combustion engines, hybrids, and electric vehicles across segments from hatchbacks to SUVs. Powertrain options feature turbocharged petrol engines, like the 1.5-litre unit in the producing 169 PS and 275 Nm of torque, paired with efficient transmissions for responsive performance. Hybrid technologies, including the non-plug-in debuted in the MG3, combine petrol engines with electric motors for improved fuel economy without external charging. Advanced driver assistance systems (ADAS) and connectivity features are standard in many models, leveraging SAIC's in-house developments for safety and , such as intelligent braking and . Electric models incorporate battery packs with ranges up to 634 km and fast charging capabilities, as seen in vehicles like the MG IM6, supported by integrated electric drive units (EDU) refined through SAIC's R&D. Chassis designs prioritize ride comfort and stability, with historical collaborations like the SSA SUV platform involving and for enhanced braking and handling. Overall, MG's engineering balances cost-effective production with competitive specifications, enabling feature-rich vehicles at lower price points compared to European rivals.

Manufacturing and Operations

Production Facilities

MG Motor's primary production facilities are located in , operated by parent company , which maintains 15 manufacturing bases across the country producing the bulk of MG vehicles, including sedans in and electric models at sites like Lingang. These facilities support global exports, with SAIC's overall annual output exceeding millions of units, though specific MG capacities are integrated into broader SAIC operations. Overseas production began with the in the , where MG assembled from 2007 to 2016 before shifting to full imports from due to cost efficiencies. Currently, no occurs in the UK, with operations limited to technical centers and . In , SAIC Motor-CP operates a facility in , established in 2017 at a cost exceeding $1 million, with local production of the MG4 electric hatchback commencing in November 2023 and an attached EV battery plant opened in 2023; the site has a maximum annual capacity of 100,000 units to serve markets. JSW MG Motor India manages the Halol facility in , acquired from in 2017, with an installed annual capacity of around 110,000 units as of 2025, focusing on models like the and supporting local EV assembly; expansion plans aim to reach 300,000 units by 2027 amid rising demand. Emerging facilities include a planned plant in , announced in August 2024 with a $1.05 billion investment, targeting initial output of 100,000–150,000 vehicles annually to supply and the , potentially starting operations in 2026. SAIC also intends to localize production in from Q2 2026, a European factory with 100,000-unit initial capacity by late 2026 pending site selection, and a Brazilian plant operational from Q3 2025, reflecting strategies to mitigate tariffs and enhance market access.

Research, Development, and Supply Chain

Research and development for MG Motor is primarily conducted through SAIC Motor's centralized efforts in China, where the company established an R&D Innovation Headquarters in March 2022 focused on advanced technologies in new energy vehicles and intelligent connected systems. This headquarters integrates SAIC's resources to drive innovation across its brands, including MG, emphasizing battery technology, autonomous driving, and electrification platforms shared with models like the Roewe lineup. SAIC's overall R&D investment supports MG's vehicle architectures, with core engineering occurring at facilities in Shanghai and Ningde, leveraging China's extensive ecosystem for electric vehicle components. Complementing central operations, SAIC maintains the SAIC Motor UK Technical Centre in Longbridge, Birmingham, established post-acquisition to retain British engineering expertise. Employing over 250 engineers and designers, the centre contributes to global MG and Roewe product development, including styling, testing, and validation for European markets. However, vehicle assembly at Longbridge ceased in September 2016, shifting to SAIC's plants in China to consolidate production efficiency. International expansion includes planned R&D facilities, such as in Mexico announced in August 2024 for both internal combustion and electric vehicles to support Latin American adaptation. In India, a joint venture with JSW Group established in March 2024 incorporates a dedicated R&D center for localized connected mobility solutions. MG's supply chain is deeply integrated with SAIC Motor's domestic network in , which has developed a comprehensive automotive component since the early , enabling cost-effective sourcing of batteries, electronics, and chassis parts. For global exports, SAIC optimizes logistics through multi-modal hubs like , facilitating efficient distribution to markets in , , and emerging regions. Local adaptations occur via joint ventures, such as the JSW MG Motor partnership in , which emphasizes backward integration for EV components including batteries and forward linkages for assembly to reduce import dependency. In September 2025, SAIC announced it would retain supply responsibilities to the India JV despite reducing its stake, ensuring continued part provision amid geopolitical curbs. This structure prioritizes SAIC's scale advantages while addressing regional tariffs and preferences through selective localization.

Quality Control Processes

SAIC Motor, the parent company of MG Motor, implements a zero-defect system across its manufacturing operations, including those producing MG vehicles, with the Production Control (PQCP) designed to identify and resolve defects promptly during production to enhance overall product . This system emphasizes rigorous defect prevention and control measures integrated into the assembly line, aligning with SAIC's broader SAIC Manufacturing (SMQ) framework that standardizes excellence in from component sourcing to final assembly. Supplier is a core component, as outlined in MG Motor India's supplier requirements, which mandate adherence to base standards, including initial and product audits, ongoing performance monitoring via scorecards, and corrective action protocols for non-conformances to ensure incoming parts meet specifications before integration. In MG's production facilities, such as the Halol plant in , , quality incorporates multi-stage inspections, particularly for components like battery packs, where modules are stabilized, sealed, leak-tested, and subjected to final quality checks before integration to verify structural integrity and performance. These processes extend to in-house battery , enabling tighter control over cell assembly, electrode precision, and degradation risks to maintain consistency. Automotive standards like are applied in roles at these sites, involving tools such as 7 QC methods for root cause analysis and compliance verification across final assembly and care lines. Global operations under SAIC also enforce end-to-end traceability and testing, with MG models undergoing validations to meet international benchmarks, such as Euro NCAP protocols, reflecting integrated quality gates from design through to vehicle homologation. Assembly partners, like those in Malaysia for local MG production, must uphold SAIC-recognized manufacturing standards, including quality audits and process controls, to align with the brand's output requirements. In the UK, post-production quality assurance supports service network monitoring and pattern analysis to refine ongoing improvements, though primary manufacturing QC remains centralized under SAIC's oversight.

Market Presence

Primary Export Markets

MG Motor's primary export markets are concentrated in , , and the , where the brand has achieved significant market penetration through affordable electric and vehicles produced primarily in . In 2024, , MG's parent company, recorded overseas sales of 1.082 million units across its brands, with MG contributing substantially as China's top passenger vehicle exporter for multiple consecutive years. represents the largest regional destination, accounting for a substantial share of exports, with key countries including the , , , and . The stands out as MG's strongest European market, with 28,430 units sold in the first four months of 2025 alone, driven by models like the MG4 electric and ZS crossover. In , and are pivotal, where MG has secured top-10 brand rankings through competitive pricing and a focus on electric vehicles. The brand sold nearly 380,000 units across , , and in 2023, highlighting the region's importance for volume exports. The has emerged as a high-growth area, with MG delivering 70,033 vehicles across the GCC, , and in 2024, establishing the brand among the top performers in countries like . Imports to Iran resumed in 2024, with MG establishing itself as a popular brand through models such as the MG 5, MG HS, and MG GT. Exports to this region emphasize SUVs and hybrids suited to local preferences, supported by expanding dealer networks. Emerging markets in and are gaining traction, with positioned as a regional hub for further expansion into 34 countries by 2025. serves as a production base for exports targeting , including electric models. Overall, MG's prioritizes right-hand-drive markets like the and , alongside left-hand-drive regions in and the , leveraging SAIC's manufacturing scale to achieve over 1 million cumulative overseas sales by mid-2022.

Sales Figures and Performance Metrics

In 2025, Chinese car brands achieved sales of 810,982 vehicles in Europe, securing a 6.1% market share. MG (SAIC) led as the top Chinese brand with 307,812 units, ranking 16th overall in Europe, followed by BYD with 186,612 units (22nd overall, up 276% year-over-year) and Chery (including Jaecoo and Omoda) with 120,207 units. This positions MG as the leading Chinese brand in the region, driven by affordable models. In 2024, MG Motor recorded global sales of approximately 770,000 vehicles, driven primarily by export markets outside as part of SAIC Motor's overseas expansion strategy. This figure supported SAIC's broader target of 1.35 million overseas vehicle exports for the year, with MG contributing significantly through models like the ZS crossover and MG4 electric . In the , MG achieved 81,536 registrations in 2024, securing 10th place overall and a 4.18% amid a competitive landscape dominated by established European and Japanese brands. Electric vehicles accounted for 27.2% of these sales, underscoring MG's emphasis on affordable EVs, with the MG4 ranking as the fourth best-selling electric model and second among private buyers. This performance marked continued growth from prior years, building on quarterly records such as 20,679 units in Q1 2023. Australia saw MG deliver 50,592 units in 2024, down 13.3% from 58,346 in 2023, reflecting broader headwinds for Chinese imports including disruptions and shifting consumer preferences toward domestic or premium alternatives. Despite the decline, MG retained strength in small SUVs, where the ZS model led segment sales in prior years, and the MG4 outsold Tesla's Model 3 in October 2024 with 1,486 units. In , JSW MG Motor India focused on electric vehicle penetration, achieving 22,646 EV sales in 2024, a substantial portion of which came from the Windsor EV model. Monthly totals in late 2024 demonstrated momentum, including 7,516 units in (up 55% year-over-year), 6,019 in (up 20%), and 7,045 in (up 31%), with new energy vehicles comprising over 70% in some months. These figures indicate annual volumes likely exceeding 70,000 units, bolstered by regional demand in , which accounted for nearly half of EV deliveries. Thailand provided steady volume, with MG posting monthly passenger car sales ranging from 1,174 to 1,626 units in 2024, consistently ranking 7th or 8th in a market contracting 26% overall. Models like the HS contributed to this performance, aligning with MG's strategy to double sales toward 100,000 units over the next three years. In Iran, vehicle imports resumed in 2024, with MG models including the MG 5, MG HS, and MG GT entering the market. Approximate free market prices for 2024 zero-kilometer units (in billion toman) ranged from MG 5: 1.8–2.2; MG HS: 2.5–3.5; MG GT: 2–2.5. These figures fluctuate due to currency exchange volatility and import tariffs; for updated pricing, consult sites such as bama.ir.
Key Market2023 Sales (units)2024 Sales (units)Year-over-Year Change
United KingdomN/A (Q1: 20,679)81,536Growth (exact prior total unavailable)
Australia58,34650,592-13.3%
India (EV only)N/A22,646N/A (strong monthly growth)
Overall, MG's metrics reveal resilience in EV adoption and emerging markets, though challenged by geopolitical tensions and quality perceptions in mature ones, with export reliance amplifying vulnerability to trade policies.

Competitive Positioning

MG Motor competes primarily in the value-oriented segment of the automotive market, emphasizing affordable pricing, feature-packed specifications, and a focus on electric vehicles (EVs) and SUVs to attract price-sensitive buyers seeking alternatives to established brands. Owned by , the company benefits from in Chinese , enabling it to offer vehicles like the and ZS SUV at entry-level prices that undercut competitors such as Tesla's Model 3 (starting around £39,000 in the ) and BYD's Seal, with models like the MG IM5 priced from £39,450 to challenge Tesla directly on cost. This strategy has driven , particularly in regions with high EV incentives, where MG's 7-10 year warranties provide a perceived edge over shorter guarantees from rivals like Ford. In the , MG secured a 4.18% overall in 2024 with 81,536 registrations, ranking 10th among manufacturers and deriving 27.2% of sales from EVs, outpacing the national EV adoption rate through aggressive pricing on models like the MG4. This positioned it ahead of declining legacy brands such as Ford and in volume segments, though it trails premium EV leaders like Tesla in perceived innovation and charging ecosystem integration. In , MG's low-cost EVs, including the ZS EV below A$35,000, have fueled a with BYD and Tesla, contributing to ambitions of reaching top-3 status by 2030 from its current 7th place via updated models. In , via the JSW MG , the brand reported 55% year-over-year sales growth in December 2024 (7,516 units), targeting the SUV-dominant market against Maruti Suzuki's 40.9% share with competitive pricing on models like the and Windsor EV. However, MG's positioning is constrained by consumer skepticism toward Chinese-origin engineering, which prioritizes cost efficiency over refinement, leading to criticisms of interior and long-term reliability compared to Japanese rivals like . Globally, 700,000 deliveries in 2024 underscored its competitiveness against other Chinese exporters like BYD, which overtook Tesla in EV volume but faces similar barriers in Western markets. MG's reliance on volume over margins differentiates it from Tesla's premium ecosystem but exposes it to cyclical demand and geopolitical risks affecting Chinese brands.

Motorsport and Branding

Racing Heritage and Modern Involvement

MG's racing heritage originated in the 1920s, with the marque achieving early prominence through competitive successes at in 1930, where lightweight M-Type Midgets outperformed larger-engined rivals. In 1933, the supercharged K3 Magnette secured a class victory at the , marking the first non-Italian team prize in the event's history, driven by figures such as and . That same year, the K3 also triumphed outright in the International Tourist Trophy, underscoring MG's engineering prowess in supercharged inline-six configurations. Post-World War II, MG models like the and sustained the brand's motorsport legacy through international racing and rallying from the 1950s to 1970s, with the competing successfully in events such as the and various hillclimbs until 1978. The marque's emphasis on lightweight chassis and agile handling fostered a reputation for track performance, influencing production roadsters and contributing to record-breaking attempts, including speed records set by models like the EX135 in the 1930s. Under SAIC Motor's ownership since 2007, MG revived factory-supported racing with the MG6 GT's entry into the (BTCC) in 2012, fielded by , where driver achieved third in the drivers' standings. The program culminated in MG claiming its first BTCC manufacturers' title in 2014, with Plato finishing second overall amid strong performances at circuits like . Excelr8 Motorsport continued the effort from 2019, running MG6 GTs and later models in the series, maintaining competitive presence through 2020s seasons. Modern involvement extends to customer and one-make series, including a 2019 low-cost conversion of the MG3 hatchback developed with SAIC's technical centre to engage young enthusiasts. In , MG supports national through club-sanctioned events featuring production-derived models, while the brand's DNA informs contemporary designs like the Cyberster. These efforts prioritize accessible performance over extensive factory programs, contrasting the pre-1980s era of dedicated prototypes.

Marketing Strategies and Brand Identity

MG Motor's brand identity centers on reviving the historic British marque established in 1924, emphasizing its legacy of sports cars and engineering innovation while operating under the ownership of China's SAIC Motor since 2007. The brand positions itself as "Driven by Passion," highlighting a blend of heritage craftsmanship with modern electrification and connectivity to appeal to value-conscious consumers seeking affordable yet feature-rich vehicles. This dual heritage—British styling cues like the iconic octagon logo paired with Chinese manufacturing efficiency—allows MG to differentiate in competitive markets, though it navigates perceptions of authenticity by focusing on performance DNA and customer promises in relaunches. Marketing strategies prioritize digital channels and to drive , particularly for electric vehicles (EVs). In markets like , MG employs holistic go-to-market approaches including targeted ad designs and campaigns to boost by over 26% in via performance ads. India exemplifies regional adaptation, with hyperlocal campaigns, personalized storytelling, and Facebook optimized for high-intent inquiries, resulting in a 400% increase in enquiries through omnichannel experiences powered by tools. To evoke British roots, MG's often features Anglo-centric elements, such as casting British nationals in Indian campaigns to underscore "" heritage during centenary celebrations in 2024. Agency partnerships, including LoveGunn for creative work and 82.5 Communications for JSW MG India's product launches, extend to full-funnel strategies encompassing social, digital, and traditional media for enhanced visibility and engagement. In the , refreshed positioning celebrates historical achievements alongside future mobility, while promotions target EV models like the MG4 and ZS EV to counter market hurdles. This approach underscores MG's focus on affordability, innovation, and targeted outreach over premium aspirational messaging.

Controversies and Criticisms

Reliability and Build Quality Issues

MG vehicles have consistently ranked among the least reliable brands in independent surveys conducted in markets where they are prominently sold, such as the . In the 2025 What Car? Reliability Survey, MG placed last overall, scoring below the industry average despite improvements from its prior 76.9% rating, with frequent reports of faults in electronics, engines, and non-engine components. Similarly, a 2024 What Car? study identified MG as the most unreliable brand and the MG4 as the least reliable , based on owner-reported breakdowns and repair data from over 30,000 vehicles. These findings align with broader critiques of build quality, including the use of lower-grade materials leading to cabin rattles, creaks, and premature wear in models like the and ZS. Common reliability issues reported across MG models include infotainment system glitches, such as frozen screens and connectivity failures, affecting up to 20% of owners in surveyed groups for vehicles like the MG4 and HS. Transmission problems, including jerky gear shifts in dual-clutch automatics and hesitation in manuals, have been noted in the MG ZS and HS, often requiring software updates or component replacements within the first 50,000 kilometers. Electrical faults, such as 12V battery drain from faulty modules and intermittent ABS warning lights, further compound concerns, with some owners experiencing multiple failures linked to wiring harness degradation. Engine-related issues, including failures causing overheating and oil leaks, have been documented in petrol variants of the MG3 and ZS, potentially exacerbated by inconsistent in SAIC's processes. Safety recalls underscore build quality deficiencies, particularly in hybrid and electric models. In 2023, MG Australia recalled over 5,100 HS PHEV and HS EV vehicles due to a manufacturing defect in cabin wiring that posed a fire risk from short circuits. Additional ground stud recalls for the MG HS addressed loose connections that could lead to power loss, while software malfunctions in the MG5 EV prompted safety checks, with some owners reporting charging-related power system failures post-2020 production. Suspension components, such as rear springs and bushings, have shown premature wear, contributing to handling instability and noise complaints in urban driving conditions for models produced between 2020 and 2025. Despite these issues, some owners report durability exceeding 200,000 kilometers with diligent maintenance, though aggregate data indicates higher-than-average repair frequencies compared to established brands like Toyota or Honda.

Service and Dealer Network Problems

MG Motor's service and dealer network has been criticized for insufficient coverage and responsiveness, particularly in markets where the brand has expanded rapidly as a Chinese-owned entity reliant on imported parts from SAIC's . Customer reports frequently highlight delays in repairs due to parts shortages, with wait times extending weeks or months, as mechanics outside the official network lack familiarity with MG's proprietary systems. In the , where MG re-entered as a budget brand post-2007 acquisition, the dealer network remains underdeveloped compared to legacy marques, leading to overburdened service centers and inconsistent after-sales support. reviews aggregate a low 1.8 out of 5 rating from over 400 users, with common grievances including unresolved warranty issues and poor communication from MG UK customer service. Forums document cases of vehicles sidelined for extended periods, such as software glitches in EV models requiring specialized diagnostics unavailable locally. Australian owners report similar constraints, exacerbated by MG's policy mandating servicing exclusively through authorized dealers to maintain warranty validity, which limits options in rural areas and has sparked debates on its legality. Transmission failures and intermittent starting issues have been linked to network-dependent diagnostics, with service centers citing external factors like cellular connectivity before conceding hardware faults. In India, MG Motor has undertaken network restructuring, closing underperforming dealerships and relocating others as of October 2023 to address coverage gaps amid growing sales. Despite this, persistent complaints involve botched repairs, such as improper high-pressure cleaning causing sensor failures, and premature component breakdowns like clutches failing under 3,000 km post-service. Owners describe "service harassment," including inflated repair quotes without diagnostic efforts, underscoring a gap between MG's expansion ambitions and operational maturity.

Heritage Dilution and Economic Concerns

Following its acquisition by in 2007, MG transitioned from a legacy of British sports cars, such as the iconic produced until 1980, to a lineup dominated by affordable SUVs, hatchbacks, and electric vehicles largely designed and manufactured in . This shift marked a departure from the brand's historical emphasis on lightweight, driver-focused roadsters engineered in the , with critics arguing it represents a dilution of MG's authentic heritage into badge-engineered adaptations of SAIC platforms. UK-based vehicle assembly at the ended in 2016, after which production centralized in facilities in , , and , further eroding the marque's ties to British manufacturing traditions. operations in were wound down in subsequent years, leaving only a design studio in , which some observers contend fails to preserve the independent engineering ethos that defined pre-SAIC MG models. Public discourse, including on automotive forums and reviews, has highlighted this evolution as a loss of "British values," with the reintroduction of sports-oriented models like the 2023 Cyberster viewed skeptically as insufficient to reclaim the original sporting identity. Economically, MG's viability hinges on its parent SAIC, a state-owned entity valued at $28 billion but plagued by thin profit margins amid fierce domestic rivalry from competitors like and . SAIC's overseas ventures, including MG exports, confront escalating trade frictions, exemplified by the European Union's 2024 imposition of tariffs up to 35.3% on SAIC electric vehicles, prompting legal challenges from the company. In , where MG operates via a , SAIC announced plans in September 2025 to reduce its 49% stake amid investment restrictions and geopolitical strains, signaling efforts to mitigate financial exposure while potentially ceding strategic control. These dependencies underscore vulnerabilities, as SAIC's broader sales pressures—exacerbated by reduced reliance on joint ventures with Western firms—could constrain MG's global expansion and pricing competitiveness.

References

  1. https://www.mg.co.uk/mg-centenary
  2. https://www.saicmotor.com/english/history/r1.html
  3. https://www.mgmotor.eu/about
  4. https://www.mgmotorlatam.com/en/mg-world
  5. https://www.mg.co.uk/new-cars/mg-hs
  6. https://www.mg.co.uk/media-centre/mg-wins-best-manufacturer
  7. https://www.mg.co.uk/media-centre/mg-drives-ahead-2025
  8. https://www.mg.co.uk/media-centre/mg-motor-continues-rapid-growth-and-affordable-ev-leadership-biggest-shipment-ever
  9. https://www.mg.co.uk/media-centre/mg-exe181-wins-global-design-award
  10. https://www.whatcar.com/mg-motor-uk/mg4/hatchback/used-review/n26329/reliability
  11. https://www.bumper.co/blog/mg-hs-reliability
  12. https://www.reccessary.com/en/news/bmw-mg-adverts-banned-over-greenwashing-concerns
  13. https://www.service4service.co.uk/news/mg/the-most-common-problems-with-mg-vehicles/
  14. https://www.mgclub.org.nz/site/information/about-mg/history.aspx
  15. https://www.mgocspares.co.uk/blog/1323/who-designed-the-first-mg-car
  16. https://www.mgmotor.eu/brand-history
  17. https://www.aronline.co.uk/history/bmc-bl-mg-rover-jlr-mini-timeline/
  18. https://silodrome.com/mga-history/
  19. https://www.aronline.co.uk/cars/mg-cars/mgb/ado23-development-history/
  20. https://www.hagerty.com/media/automotive-history/100-years-of-mg-decade-by-decade/
  21. https://www.brindley.co.uk/news/mg-motors-history-and-more/
  22. https://cmhmg.co.za/the-evolution-of-mg-from-british-heritage-to-a-global-icon/
  23. http://news.bbc.co.uk/2/hi/business/4488899.stm
  24. https://www.aronline.co.uk/opinion/blog-20-years-ago-bmw-bought-rover/
  25. https://classicsworld.co.uk/history/when-bmw-bought-rover/
  26. https://www.bmwgroup.com/en/company/history.html
  27. https://www.theguardian.com/business/2009/aug/11/rover-phoenix-timeline
  28. https://www.aronline.co.uk/opinion/mg-rover-20-years-on/
  29. https://publications.parliament.uk/pa/cm200506/cmselect/cmpubacc/1003/1003.pdf
  30. https://www.nbcnews.com/id/wbna8669526
  31. https://www.forbes.com/2005/07/22/mg-rover-nanjing-purchase-cx_pm_0722chinacars.html
  32. https://www.tyrepress.com/2005/07/nanjing-automobile-acquires-mg-rover-assets/
  33. https://www.motortrend.com/features/chinese-auto-giant-saic-buys-nanjing-snares-mg-assets-1446
  34. https://www.reuters.com/article/sports/motor-sports/chinese-car-deal-raises-hopes-for-mg-revival-idUSNOA836696/
  35. https://www.autoweek.com/news/a2038921/chinese-company-restart-mg-tf-production/
  36. https://classicsworld.co.uk/history/a-brief-history-of-mg-cars/
  37. https://www.carexpert.com.au/car-news/mg-a-guide-to-everything-you-need-to-know
  38. https://news.mgmotor.eu/mg-reaches-new-milestone-with-1-million-overseas-sales/
  39. https://news.mgmotor.eu/press/mg-achieves-strong-growth-in-2025/
  40. https://autorush.co.za/the-journey-of-mg-from-british-icon-to-saic-revival/
  41. https://www.theguardian.com/business/2005/jul/14/motoring.lifeandhealth
  42. http://www.ip.finance/2010/02/reporting-of-mg-rovers-demise-in-2005.html
  43. https://www.reuters.com/article/business/autos-transportation/chinas-saic-motor-nanjing-auto-announce-merger-idUSSHA218897/
  44. https://www.cnbc.com/2007/12/26/chinas-saic-motor-nanjing-auto-announce-merger.html
  45. https://www.autonews.com/article/20071231/ANA03/331162930/saic-takes-over-plant/
  46. https://news.mgmotor.eu/meet-our-parent-company-saic-motor/
  47. https://group.jsw.in/groups/saic-motor-and-jsw-group-finalise-automotive-jv
  48. https://www.autonews.com/article/20051026/REG/510260719/saic-not-ruling-out-legal-tussle-over-mg-rover/
  49. https://www.autoweek.com/news/a2064381/only-china-two-state-owned-automakers-race-bring-rover-based-model-market/
  50. https://www.eurofound.europa.eu/it/publications/all/uncertainty-continues-following-sale-mg-rover-nanjing-automobile-corporation
  51. https://www.ciplawyer.com/articles/136519.html
  52. https://www.just-auto.com/news/china-saic-completes-nac-purchase/
  53. https://www.motorauthority.com/news/1024575_saic-nanjing-acquires-european-rights-to-mg-name
  54. https://www.business-live.co.uk/economic-development/worcestershire-firm-takes-motor-giant-3953365
  55. https://www.casemine.com/judgement/in/638235080cef183344048fd9
  56. https://www.mg.co.uk/
  57. https://www.mgmotor.eu/
  58. https://www.motor1.com/news/740611/mg-2025-upcoming-new-models-2025/
  59. https://www.mgmotor.eu/model/mg3
  60. https://mgmotor.com.au/
  61. https://www.mgmotor.eu/model/zs
  62. https://www.mgmotor.eu/model/hs
  63. https://www.mgmotor.eu/model/cyberster
  64. https://www.mgmotor.co.in/
  65. https://www.mg.co.uk/media-centre/mg-achieves-strong-progress-2024
  66. https://www.mg.co.uk/media-centre/mg-takes-you-even-further-new-mg4-ev-extended-range
  67. https://www.carwow.co.uk/mg/mg-4
  68. https://ev-database.org/car/1708/MG-MG4-Electric-64-kWh
  69. https://www.electriccarscheme.com/blog/mg-electric-cars-uk-mg4-zs-complete-guide-2025
  70. https://tynanmg.com.au/page-mg-to-double-its-electric-lineup-in-2025-whats-coming-next/
  71. https://www.carwow.co.uk/mg/cyberster
  72. https://www.mg.co.uk/new-cars/new-mg-hs-plug-in-hybrid
  73. https://www.mgmotor.eu/model/hs-phev
  74. https://www.electrive.com/2025/08/27/mg-motor-gears-up-to-launch-13-new-electrified-vehicles/
  75. https://www.mg-jo.com/world-of-mg/
  76. https://www.sandicliffe.co.uk/blog/the-sandicliffe-experts-answer-who-owns-mg-where-are-they-made-why-are-they-such-great-value
  77. https://www.youtube.com/watch?v=0GadijbDKTE
  78. https://www.mgmotor.co.za/media-centre/a-small-car-with-a-big-personality.html
  79. https://www.yallamotor.com/news/exploring-mg-technology-features-innovation-at-your-fingertips-23940
  80. https://www.mgcars.com/en/cars/mg-im6
  81. https://www.saicmotor.com/english/latest_news/mg/43935.shtml
  82. https://motorway.co.uk/sell-my-car/guides/who-makes-mg-cars
  83. https://www.saicmotor.com/english/global_footprint/index.shtml
  84. https://businessfacilities.com/mg-motors-manufacturing-from-nanjing-to-england-us-expansion
  85. https://www.bbc.com/news/uk-england-birmingham-37449289
  86. https://www.saicmotor.com/english/latest_news/mg/50359.shtml
  87. https://www.electrive.com/2023/11/07/mg4-goes-into-production-in-thailand/
  88. https://www.nationthailand.com/business/automobile/40049132
  89. https://www.mgmotor.co.in/content/dam/mgmotor/documents/mg-dsc-pdf-0343.pdf
  90. https://deshgujarat.com/2025/07/25/mg-motors-gujarat-plant-to-hit-full-capacity-in-2-3-years-amid-surging-ev-demand/
  91. https://themachinemaker.com/news/jsw-mg-motor-expands-halol-plant-to-meet-windsor-demand-prepares-for-new-launches/
  92. https://mexicobusiness.news/automotive/news/mg-motor-invest-us105-billion-new-mexico-plant
  93. https://www.reuters.com/business/autos-transportation/mg-motor-build-manufacturing-plant-rd-center-mexico-2024-08-08/
  94. https://www.carscoops.com/2024/12/mg-to-start-building-cars-in-egypt-as-global-expansion-continues/
  95. https://www.electrive.com/2025/04/22/mg-to-make-decision-on-european-factory-in-summer/
  96. https://www.icartea.com/en/wiki/mg-car-made-in-which-country-2025-production-insights-revealed
  97. https://www.saicmotor.com/english/latest_news/saic_motor/57140.shtml
  98. https://www.autocar.co.uk/car-news/business/mg-motors-plan-and-longbridges-important-role
  99. https://uk.linkedin.com/company/saicmotoruk
  100. https://www.mgmotor.co.in/content/dam/mgmotor/documents/mg-dc-pdf-0334.pdf
  101. https://www.saicmotor.com/english/latest_news/saic_motor/58401.shtml
  102. https://www.reuters.com/world/china/chinas-saic-cut-stake-india-car-venture-amid-investment-curbs-sources-say-2025-09-18/
  103. https://www.dieselgeneratortech.com/generators/saic-motor-s-zero-defect-quality-assurance-system.html
  104. https://www.scribd.com/document/562565981/MGI-supplier-quality-statement-of-requirement-21-06-19
  105. https://auto.hindustantimes.com/auto/news/inside-jsw-mg-motor-india-halol-plant-women-and-technology-drive-ev-production-41758473981998.html
  106. https://timesofindia.indiatimes.com/auto/news/mgs-halol-plant-how-women-build-batteries-powering-one-of-indias-bestselling-evs/articleshow/124039606.cms
  107. https://in.linkedin.com/in/rama-sharma-860640241
  108. https://en.imsilkroad.com/p/331125.html
  109. https://themalaysianreserve.com/2025/10/20/ep-manufacturing-saic-motor-to-assemble-mg-cars-local/
  110. https://www.mg.co.uk/aftersales-privacy-policy
  111. https://www.saicmotor.com/english/latest_news/saic_motor/60416.shtml
  112. https://www.bitauto.com/uk/news/100188112505.html
  113. https://www.autonews.com/saic/mg/ane-mg-sales-europe-overhaul-growth-0522/
  114. https://www.bitauto.com/global/news/100191808587.html
  115. https://www.mg-jo.com/news/one-millionth-export-mg-rolls-off-the-production-line-as-brand-goes-from-strength-to-strength-in-the-middle-east/
  116. https://www.arabnews.com/node/2591607/corporate-and-sponsored-content
  117. https://bama.ir/car/mg
  118. https://mexicobusiness.news/automotive/news/mg-invest-us1-billion-mexico-aiming-regional-hub
  119. https://www.nationthailand.com/business/automobile/40040855
  120. https://www.carscoops.com/2026/01/chinese-car-sales-europe-2025-record-growth/
  121. https://www.businesstimes.com.sg/international/asean/china-owned-british-car-brand-mg-aims-double-south-east-asia-sales-100000-next-three-years
  122. http://autonews.gasgoo.com/m/70034221.html
  123. https://www.mg.co.uk/media-centre/mg-achieves-record-first-quarter-sales-result-2023
  124. https://www.carsguide.com.au/car-news/why-so-many-car-brands-lost-sales-in-australia-during-2024-including-tesla-mg-ram-and-jeep
  125. https://www.carexpert.com.au/car-news/mgs-ambitious-plan-to-be-a-top-three-brand-in-australia
  126. https://www.tynan.com.au/blog/mg-4-makes-australian-automotive-history-outselling-tesla-in-october-2024
  127. https://auto.economictimes.indiatimes.com/news/passenger-vehicle/south-india-contributed-nearly-half-of-jsw-mg-motor-indias-ev-sales-in-2024/119453801
  128. https://worldautoforum.com/jsw-mg-motor-india-leads-ev-sales-with-55-growth-in-dec-2024/
  129. https://bwautoworld.com/article/mg-motor-sells-6019-cars-in-november-2024-records-20-growth-540905
  130. https://www.rushlane.com/mg-records-highest-ever-sales-in-oct-2024-70-evs-30-ice-windsor-tops-with-3116-units-12510437.html
  131. https://www.autocarpro.in/news/jsw-mg-motor-indias-47-of-total-ev-sales-in-2024-from-south-india-125504
  132. https://www.chinamobil.ru/eng/saic/mg/?view=sales_thailand
  133. https://asia.nikkei.com/business/automobiles/thailand-s-auto-sales-fell-26-in-2024-hitting-15-year-low
  134. https://www.chinamobil.ru/eng/saic/mg/hs/?view=sales_thailand
  135. https://bama.ir/
  136. https://uk.news.yahoo.com/tesla-model-3-vs-byd-163504175.html
  137. https://www.fleetnews.co.uk/features/mg-won-t-abandon-value-proposition-as-it-becomes-a-top-10-manufacturer
  138. https://thedriven.io/2024/08/02/byd-tesla-and-mg-resume-price-war-as-ev-prices-fall-below-35000-for-first-time/
  139. https://www.goauto.com.au/news/market-insight/market-insight-2025/market-insight-mg-motor-eyes-top-3-position/2025-04-21/96175.html
  140. https://namastecar.com/2025/01/01/mg-motor-india-closes-2024-with-record-breaking-55-growth-in-december-mg-windsor-leads-ev-revolution/
  141. https://heycar.com/uk/news/car-sales-statistics
  142. https://blog.osum.com/mg-motors-weaknesses/
  143. https://www.autoworldjournal.com/mg-delivers-700000-cars-globally/
  144. https://www.bbc.com/news/articles/cy8d4v69jw6o
  145. https://sydneycitymg.com.au/page-mg-heritage/
  146. https://www.mgmotor.eu/mg-centenary
  147. https://www.mgcc.co.uk/articles/mgs-4th-racing-year/
  148. https://www.mgexp.com/motorsport/historic.php
  149. https://www.racecar-engineering.com/news/mg-set-for-touring-car-return/
  150. https://www.mgcc.co.uk/mg-takes-manufacturers-crown-at-brands-hatch/
  151. https://btcc.net/excelr8-motorsport-joins-btcc-with-mg-entry/
  152. https://www.pmw-magazine.com/news/new-competition-car/the-mg3-hatchback-has-been-converted-into-a-race-car-by-a-group-of-enterprising-young-engineers.html
  153. https://mgracing.com.au/wp-content/uploads/2015/03/MG-Racing-History.pdf
  154. https://1000logos.net/mg-logo/
  155. https://www.mgmotor.me/news/mg-motor-refreshes-its-brand-in-the-middle-east-as-it-embarks-on-a-new-journey-towards-future-mobility-and-connectivity/
  156. https://news.mgmotor.eu/brand/
  157. https://www.ommax.com/en/the-mg-motor-case/
  158. https://s360digital.com/mg-motor/
  159. https://www.facebook.com/business/success/2-mg-motor-india?locale=en_GB
  160. https://business.adobe.com/au/customer-success-stories/mg-motor-case-study.html
  161. https://www.socialsamosa.com/interviews/udit-malhotra-mg-motor-tapping-festive-peaks-accelerate-ev-adoption-9682062
  162. https://www.afaqs.com/news/advertising/the-anglophilia-of-mg-motor-india-explained
  163. https://www.adgully.com/cheil-india-pays-homage-to-mg-motor-s-evergreen-british-legacy-146476.html
  164. https://www.campaignlive.co.uk/article/mg-motor-picks-media-agency-following-competitive-pitch/1915522
  165. https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/jsw-mg-motor-india-appoints-82-5-communications-for-new-marketing-campaign/114738143
  166. https://www.linkedin.com/pulse/facing-competition-mg-motors-strategy-overcome-auto-market-suhendra-0cooc
  167. https://www.criteo.com/success-stories/mg-motor/
  168. https://www.whatcar.com/news/reliability-survey-most-reliable-cars-brands/n26159
  169. https://www.whocanfixmycar.com/advice/common-problems-with-the-mg-zs
  170. https://www.autoclassmagazine.com/web/5-common-problems-mg-owners-experience-with-their-cars/
  171. https://www.carexpert.com.au/car-news/mg-hs-recalled-over-potential-fire-risk
  172. https://www.theguardian.com/money/2025/oct/14/mg-mg5-electric-car-safety-check
  173. https://vehiclescore.co.uk/vehicles/mg/reliability
  174. https://www.reddit.com/r/CarTalkUK/comments/151vyw4/what_are_the_actual_engineering_faults_or/
  175. https://www.mgevs.com/threads/mg-ismart-problems-merged.14191/
  176. https://www.trustpilot.com/review/mg.co.uk
  177. https://forums.moneysavingexpert.com/discussion/6572188/mg-non-existant-customer-service
  178. https://www.facebook.com/7NEWSAdelaide/posts/mg-is-the-latest-brand-to-force-customers-to-service-their-vehicle-within-its-ow/1065521259057573/
  179. https://www.reddit.com/r/CarsAustralia/comments/1atmgt6/mg_issues/
  180. https://handlemycomplaint.com.au/mg-motors-complaints/
  181. https://m.economictimes.com/industry/auto/auto-news/mg-motor-to-recast-dealer-network-ahead-of-deal-with-sajjan-jindal-co/articleshow/104294120.cms
  182. https://www.reddit.com/r/CarsIndia/comments/1mvq48j/devastated_with_mg_india_service_dont_know_what/
  183. https://consumercourt.net/threads/complaint-against-mg-motor-india-for-premature-clutch-failure-in-2021-mg-hector-plus-diesel-mg-hector-plus.1494/
  184. https://www.instagram.com/reel/DKeVmv0pva_/
  185. https://www.thecarexpert.co.uk/who-or-what-is-mg/
  186. https://www.reddit.com/r/chinacars/comments/1fv4wqg/saic_owned_mg_named_the_most_unreliable_used_car/
  187. https://www.breakingviews.com/columns/considered-view/mg-motor-parents-investors-ignore-warning-lights-2025-10-08/
  188. https://www.motor1.com/news/739663/said-sues-eu-mg-unaffected/
  189. https://carnewschina.com/2024/08/20/mg-producer-saic-faces-a-sales-crisis-and-its-not-all-to-do-with-general-motors/
Add your contribution
Related Hubs
User Avatar
No comments yet.