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Google Maps
Google Maps
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Google Maps is a web mapping platform and consumer application developed by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for traveling by foot, car, bike, air (in beta) and public transportation. As of 2020, Google Maps was being used by over one billion people every month around the world.[1]

Key Information

Google Maps began as a C++ desktop program developed by brothers Lars and Jens Rasmussen, Stephen Ma and Noel Gordon in Australia at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real-time traffic analyzer, Google Maps was launched in February 2005.[2] The service's front end utilizes JavaScript, XML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites,[3] and offers a locator for businesses and other organizations in numerous countries around the world. Google Map Maker allowed users to collaboratively expand and update the service's mapping worldwide but was discontinued from March 2017. However, crowdsourced contributions to Google Maps were not discontinued as the company announced those features would be transferred to the Google Local Guides program,[4] although users that are not Local Guides can still contribute.

Google Maps' satellite view is a "top-down" or bird's-eye view; most of the high-resolution imagery of cities is aerial photography taken from aircraft flying at 800 to 1,500 feet (240 to 460 m), while most other imagery is from satellites.[5] Much of the available satellite imagery is no more than three years old and is updated on a regular basis, according to a 2011 report.[6] Google Maps previously used a variant of the Mercator projection, and therefore could not accurately show areas around the poles.[7] In August 2018, the desktop version of Google Maps was updated to show a 3D globe. It is still possible to switch back to the 2D map in the settings.

Google Maps for mobile devices was first released in 2006; the latest versions feature GPS turn-by-turn navigation along with dedicated parking assistance features. By 2013, it was found to be the world's most popular smartphone app, with over 54% of global smartphone owners using it.[8] In 2017, the app was reported to have two billion users on Android, along with several other Google services including YouTube, Chrome, Gmail, Search, and Google Play.

History

[edit]

Acquisitions

[edit]

Google Maps first started as a C++ program designed by two Danish brothers, Lars and Jens Eilstrup Rasmussen, and Noel Gordon and Stephen Ma, at the Sydney-based company Where 2 Technologies, which was founded in early 2003. The program was initially designed to be separately downloaded by users, but the company later pitched the idea for a purely Web-based product to Google management, changing the method of distribution.[9] In October 2004, the company was acquired by Google Inc.[10] where it transformed into the web application Google Maps. The Rasmussen brothers, Gordon and Ma joined Google at that time.

In the same month, Google acquired Keyhole, a geospatial data visualization company (with investment from the CIA), whose marquee application suite, Earth Viewer, emerged as the Google Earth application in 2005 while other aspects of its core technology were integrated into Google Maps.[11] In September 2004, Google acquired ZipDash, a company that provided real-time traffic analysis.[12]

2005–2010

[edit]
Google Maps Beta in 2005

The launch of Google Maps was first announced on the Google Blog on February 8, 2005.[13]

In September 2005, in the aftermath of Hurricane Katrina, Google Maps quickly updated its satellite imagery of New Orleans to allow users to view the extent of the flooding in various parts of that city.[14][15]

As of 2007, Google Maps was equipped with a miniature view with a draggable rectangle that denotes the area shown in the main viewport, and "Info windows" for previewing details about locations on maps.[16] As of 2024, this feature had been removed (likely several years prior).

Original Google Maps icon

On November 28, 2007, Google Maps for Mobile 2.0 was released.[17][18][19] It featured a beta version of a "My Location" feature, which uses the GPS / Assisted GPS location of the mobile device, if available, supplemented by determining the nearest wireless networks and cell sites.[18][19] The software looks up the location of the cell site using a database of known wireless networks and sites.[20][21] By triangulating the different signal strengths from cell transmitters and then using their location property (retrieved from the database), My Location determines the user's current location.[22]

Google Maps launched in India in 2008.[23] On September 23, 2008, coinciding with the announcement of the first commercial Android device, Google announced that a Google Maps app had been released for its Android operating system.[24][25]

In October 2009, Google replaced Tele Atlas as their primary supplier of geospatial data in the US version of Maps and used their own data.[26]

2011–2015

[edit]

On April 19, 2011, Map Maker was added to the American version of Google Maps, allowing any viewer to edit and add changes to Google Maps. This provides Google with local map updates almost in real-time instead of waiting for digital map data companies to release more infrequent updates.

Icon used from 2015 to 2020

On January 31, 2012, Google, due to offering its Maps for free, was found guilty of abusing the dominant position of its Google Maps application and ordered by a court to pay a fine and damages to Bottin Cartographer, a French mapping company.[27] This ruling was overturned on appeal.[28]

In June 2012, Google started mapping the UK's rivers and canals in partnership with the Canal and River Trust. The company has stated that "it would update the program during the year to allow users to plan trips which include locks, bridges and towpaths along the 2,000 miles of river paths in the UK."[29]

A monument in the shape of a Google Maps pin in the center of the city of Szczecin, Poland

In December 2012, the Google Maps application was separately made available in the App Store, after Apple removed it from its default installation of the mobile operating system version iOS 6 in September 2012.[30]

On January 29, 2013, Google Maps was updated to include a map of North Korea.[31] As of May 3, 2013, Google Maps recognizes Palestine as a country, instead of redirecting to the Palestinian territories.[32]

In August 2013, Google Maps removed the Wikipedia Layer, which provided links to Wikipedia content about locations shown in Google Maps using Wikipedia geocodes.[33]

On April 12, 2014, Google Maps was updated to reflect the annexation of Ukrainian Crimea by Russia. Crimea is shown as the Republic of Crimea in Russia and as the Autonomous Republic of Crimea in Ukraine. All other versions show a dotted disputed border.[34]

In April 2015, on a map near the Pakistani city of Rawalpindi, the imagery of the Android logo urinating on the Apple logo was added via Map Maker and appeared on Google Maps. The vandalism was soon removed and Google publicly apologized.[35] However, as a result, Google disabled user moderation on Map Maker, and on May 12, disabled editing worldwide until it could devise a new policy for approving edits and avoiding vandalism.[36]

On April 29, 2015, users of the classic Google Maps were forwarded to the new Google Maps with the option to be removed from the interface.[37]

On July 14, 2015, the Chinese name for Scarborough Shoal was removed after a petition from the Philippines was posted on Change.org.[38]

2016–2018

[edit]

On June 27, 2016, Google rolled out new satellite imagery worldwide sourced from Landsat 8, comprising over 700 trillion pixels of new data.[39] In September 2016, Google Maps acquired mapping analytics startup Urban Engines.[40]

In 2016, the Government of South Korea offered Google conditional access to the country's geographic database – access that already allows indigenous Korean mapping providers high-detail maps. Google declined the offer, as it was unwilling to accept restrictions on reducing the quality around locations the South Korean Government felt were sensitive (see restrictions on geographic data in South Korea).[41]

On October 16, 2017, Google Maps was updated with accessible imagery of several planets and moons such as Titan, Mercury, and Venus, as well as direct access to imagery of the Moon and Mars.[42][43]

In May 2018, Google announced major changes to the API structure starting June 11, 2018. This change consolidated the 18 different endpoints into three services and merged the basic and premium plans into one pay-as-you-go plan.[44] This meant a 1400% price raise for users on the basic plan, with only six weeks of notice. This caused a harsh reaction within the developers community.[45] In June, Google postponed the change date to July 16, 2018.

In August 2018, Google Maps designed its overall view (when zoomed out completely) into a 3D globe dropping[disputeddiscuss] the Mercator projection that projected the planet onto a flat surface.[46]

2019–present and transformation into social platform

[edit]
Google Maps icon 2020
2020 icon redesign

In January 2019, Google Maps added speed trap and speed camera alerts as reported by other users.[47][48]

On October 17, 2019, Google Maps was updated to include incident reporting, resembling a functionality in Waze which was acquired by Google in 2013.[49]

In December 2019, Incognito mode was added, allowing users to enter destinations without saving entries to their Google accounts.[50]

In February 2020, Maps received a 15th anniversary redesign.[51] It notably added a brand-new app icon, which now resembles the original icon in 2005.

On September 23, 2020, Google announced a COVID-19 Layer update for Google maps, which is designed to offer a seven-day average data of the total COVID-19-positive cases per 100,000 people in the area selected on the map. It also features a label indicating the rise and fall in the number of cases.[52]

In January 2021, Google announced that it would be launching a new feature displaying COVID-19 vaccination sites.[53]

In January 2021, Google announced updates to the route planner that would accommodate drivers of electric vehicles. Routing would take into account the type of vehicle, vehicle status including current charge, and the locations of charging stations.[54]

In June 2022, Google Maps added a layer displaying air quality for certain countries.[55]

In September 2022, Google removed the COVID-19 Layer from Google Maps due to lack of usage of the feature.[56]

Transition from tool to social platform

[edit]

Between 2020 and 2025, a number of changes were made to the mobile version of Google Maps that reoriented the app's original purpose of navigation, wayfinding, and exploration towards social visibility, gamified presence, and performance. These changes include the ability to follow Local Guides, follow restaurants and businesses, the ability to earn points and badges for leaving reviews, the addition of a "Latest in the Area" feed displaying nearby landmarks, hotels, and user generated content, that now opens automatically upon starting the app by default as of 2025, and the ability to leave reactions on user submitted photos.

Functionality

[edit]

Directions and transit

[edit]

Google Maps provides a route planner,[57] allowing users to find available directions through driving, public transportation, walking, or biking.[58] Google has partnered globally with over 800 public transportation providers to adopt GTFS (General Transit Feed Specification), making the data available to third parties.[59][60] The app can indicate users' transit route, thanks to an October 2019 update. The incognito mode, eyes-free walking navigation features were released earlier.[61] A July 2020 update provided bike share routes.[62]

In February 2024, Google Maps started rolling out glanceable directions for its Android and iOS apps. The feature allows users to track their journey from their device's lock screen.[63][64]

Traffic conditions

[edit]
Screenshot of Google Maps with traffic option enabled
Screenshot of Google Maps with traffic option enabled

In 2007, Google began offering traffic data as a colored overlay on top of roads and motorways to represent the speed of vehicles on particular roads. Crowdsourcing is used to obtain the GPS-determined locations of a large number of cellphone users, from which live traffic maps are produced.[65][66][67]

Google has stated that the speed and location information it collects to calculate traffic conditions is anonymous.[68] Options available in each phone's settings allow users not to share information about their location with Google Maps.[69] Google stated, "Once you disable or opt out of My Location, Maps will not continue to send radio information back to Google servers to determine your handset's approximate location".[70][failed verification]

Street View

[edit]
A Google Maps car at Googleplex, Mountain View

On May 25, 2007, Google released Google Street View, a feature of Google Maps providing 360° panoramic street-level views of various locations. On the date of release, the feature only included five cities in the U.S. It has since expanded to thousands of locations around the world. In July 2009, Google began mapping college campuses and surrounding paths and trails.

Street View garnered much controversy after its release because of privacy concerns about the uncensored nature of the panoramic photographs, although the views are only taken on public streets.[71][72] Since then, Google has blurred faces and license plates through automated facial recognition.[73][74][75]

Google Maps Street View Trekker backpack being implemented on the sidewalk of the Hudson River Greenway in New York City

In late 2014, Google launched Google Underwater Street View, including 2,300 kilometres (1,400 mi) of the Australian Great Barrier Reef in 3D. The images are taken by special cameras which turn 360 degrees and take shots every 3 seconds.[76]

In 2017, in both Google Maps and Google Earth, Street View navigation of the International Space Station interior spaces became available.

3D imagery

[edit]

Google Maps incorporated, in August 2018, 3D models of hundreds of cities in over 40 countries from Google Earth into its satellite view. The models were developed using aerial photogrammetry techniques.[77][78]

Immersive View

[edit]

At the I/O 2022 event, Google announced Immersive View, a feature of Google Maps which would involve composite 3D images generated from Street View and aerial images of locations using AI, complete with synchronous information. It was to be initially in five cities worldwide, with plans to add it to other cities later on.[79] The feature was previewed in September 2022 with 250 photorealistic aerial 3D images of landmarks,[80] and was full launched in February 2023.[81] An expansion of Immersive View to routes was announced at Google I/O 2023,[82] and was launched in October 2023 for 15 cities globally.[83]

The feature uses predictive modelling and neural radiance fields to scan Street View and aerial images to generate composite 3D imagery of locations, including both exteriors and interiors, and routes, including driving, walking or cycling, as well as generate synchronous information and forecasts up to a month ahead from historical and environmental data about both such as weather, traffic and busyness.

Immersive View has been available in the following locations:[citation needed]

Locations with Immersive View
Country Locations
Argentina Buenos Aires
Australia Melbourne, Sydney
Austria Vienna
Belgium Brussels
Brazil Brasília, Rio de Janeiro, São Paulo
Canada Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver
Chile Santiago
Czech Republic Prague
France Nice, Paris
Germany Berlin, Cologne, Frankfurt, Munich
Greece Athens
Hong Kong Hong Kong
Hungary Budapest
Italy Florence, Milan, Rome, Venice
Japan Kyoto, Nagoya, Osaka, Tokyo
Mexico Guadalajara, Mexico City
Netherlands Amsterdam
Norway Oslo
Poland Warsaw
Portugal Lisbon, Porto
Romania Bucharest
Singapore Singapore
South Africa Cape Town, Johannesburg
Spain Barcelona, Madrid
Sweden Stockholm
 Switzerland Zurich
Taiwan Taichung, Taipei
United Kingdom Edinburgh, London
United States Atlanta, Boston, Chicago, Detroit, Houston, Las Vegas, Los Angeles, Miami, New York City, Philadelphia, San Diego, San Francisco, Seattle
Vatican City Vatican City

Landmark Icons

[edit]

Google added icons of city attractions, in a similar style to Apple Maps, on October 3, 2019. In the first stage, such icons were added to 9 cities.[84]

45° imagery

[edit]
An example of the Leaning Tower of Pisa in the 45° view

In December 2009, Google introduced a new view consisting of 45° angle aerial imagery, offering a "bird's-eye view" of cities. The first cities available were San Jose and San Diego. This feature was initially available only to developers via the Google Maps API.[85] In February 2010, it was introduced as an experimental feature in Google Maps Labs.[86] In July 2010, 45° imagery was made available in Google Maps in select cities in South Africa, the United States, Germany and Italy.[87]

Weather

[edit]

In February 2024, Google Maps incorporated a small weather icon on the top left corner of the Android and iOS mobile apps, giving access to weather and air quality index details.[88]

Lens in Maps

[edit]

Previously called Search with Live View, Lens In Maps identifies shops, restaurants, transit stations and other street features with a phone's camera and places relevant information and a category pin on top, like closing/opening times, current busyness, pricing and reviews using AI and augmented reality. The feature, if available on the device, can be accessed through tapping the Lens icon in the search bar. It was expanded to 50 new cities in October 2023 in its biggest expansion yet, after initially being released in late 2022 in Los Angeles, San Francisco, New York, London, and Paris.[89][90] Lens in Maps shares features with Live View, which also displays information relating to street features while guiding a user to a selected destination with virtual arrows, signs and guidance.[91]

Business listings

[edit]
A business listing in Google Maps showing opening times, reviews and photos. This screenshot is from the Android mobile app.

Google collates business listings from multiple on-line and off-line sources. To reduce duplication in the index, Google's algorithm combines listings automatically based on address, phone number, or geocode,[92] but sometimes information for separate businesses will be inadvertently merged with each other, resulting in listings inaccurately incorporating elements from multiple businesses.[93] Google allows business owners to create and verify their own business data through Google Business Profile (GBP), formerly Google My Business (GMB).[94] Owners are encouraged to provide Google with business information including address, phone number, business category, and photos.[95] Google has staff in India who check and correct listings remotely as well as support businesses with issues.[citation needed] Google also has teams on the ground in most countries that validate physical addresses in person.[96] In May 2024, Google announced it would discontinue the chat feature in Google Business Profile. Starting July 15, 2024, new chat conversations would be disabled, and by July 31, 2024, all chat functionalities would end.[97]

Google Maps can be manipulated by businesses that are not physically located in the area in which they record a listing. There are cases of people abusing Google Maps to overtake their competition by placing unverified listings on online directory sites, knowing the information will roll across to Google (duplicate sites). The people who update these listings do not use a registered business name. They place keywords and location details on their Google Maps business title, which can overtake credible business listings. In Australia in particular, genuine companies and businesses are noticing a trend of fake business listings in a variety of industries.[98]

Genuine business owners can also optimize their business listings to gain greater visibility in Google Maps, through a type of search engine marketing called local search engine optimization.[99]

Indoor maps

[edit]

In March 2011, indoor maps were added to Google Maps, giving users the ability to navigate themselves within buildings such as airports, museums, shopping malls, big-box stores, universities, transit stations, and other public spaces (including underground facilities). Google encourages owners of public facilities to submit floor plans of their buildings in order to add them to the service.[100] Map users can view different floors of a building or subway station by clicking on a level selector that is displayed near any structures which are mapped on multiple levels.

My Maps

[edit]
Google My Maps

My Maps is a feature in Google Maps launched in April 2007 that enables users to create custom maps for personal use or sharing. Users can add points, lines, shapes, notes and images on top of Google Maps using a WYSIWYG editor.[101] An Android app for My Maps, initially released in March 2013 under the name Google Maps Engine Lite, was available until its removal from the Play Store in October 2021.[102][103][104]

Google Local Guides

[edit]

Google Local Guides is a volunteer program launched by Google Maps[105] to enable users to contribute to Google Maps when registered. It sometimes provides them additional perks and benefits for their collaboration. Users can achieve Level 1 to 10, and be awarded with badges. The program is partially a successor to Google Map Maker as features from the former program became integrated into the website and app.[106]

The program consists of adding reviews, photos, basic information, and videos; and correcting information such as wheelchair accessibility.[107][108] Adding reviews, photos, videos, new places, new roads or providing useful information gives points to the users.[109] The level of users is upgraded when they get a certain amount of points.[110][111] Starting with Level 4, a star is shown near the avatar of the user.[111]

Timelapse

[edit]

Earth Timelapse, released in April 2021, is a program in which users can see how the earth has been changed in the last 37 years. They combined the 15 million satellite images (roughly ten quadrillion pixels) to create the 35 global cloud-free Images for this program.[112]

Timeline

[edit]

If a user shares their location with Google, Timeline summarises this location for each day on a Timeline map.[113] Timeline estimates the mode of travel used to move between places and will also show photos taken at that location. In June 2024, Google started progressively removing access to the timeline on web browsers, with the information instead being stored on a local device.[114][115]

Implementation

[edit]
A split-view screenshot of Google Maps. In the bottom half Street Maps is shown, while in the top half Street View is shown. A user can zoom in and out of either of them independently of the zoom level of each.

As the user drags the map, the grid squares are downloaded from the server and inserted into the page. When a user searches for a business, the results are downloaded in the background for insertion into the side panel and map; the page is not reloaded. A hidden iframe with form submission is used because it preserves browser history. Like many other Google web applications, Google Maps uses JavaScript extensively.[116] The site also uses protocol buffers for data transfer rather than JSON, for performance reasons.

The version of Google Street View for classic Google Maps required Adobe Flash.[117] In October 2011, Google announced MapsGL, a WebGL version of Maps with better renderings and smoother transitions.[118] Indoor maps use JPG, .PNG, .PDF, .BMP, or .GIF, for floor plans.[119]

Users who are logged into a Google Account can save locations so that they are overlaid on the map with various colored "pins" whenever they browse the application. These "Saved places" can be organized into default groups or user named groups and shared with other users. "Starred places" is one default group example. It previously automatically created a record within the now-discontinued product Google Bookmarks.

Map data and imagery

[edit]

The Google Maps terms and conditions[120] state that usage of material from Google Maps is regulated by Google Terms of Service[121] and some additional restrictions. Google has either purchased local map data from established companies, or has entered into lease agreements to use copyrighted map data.[122] The owner of the copyright is listed at the bottom of zoomed maps. For example, street maps in Japan are leased from Zenrin. Street maps in China are leased from AutoNavi.[123] Russian street maps are leased from Geocentre Consulting and Tele Atlas. Data for North Korea is sourced from the companion project Google Map Maker.

Street map overlays, in some areas, may not match up precisely with the corresponding satellite images. The street data may be entirely erroneous, or simply out of date: "The biggest challenge is the currency of data, the authenticity of data," said Google Earth representative Brian McClendon. As a result, in March 2008 Google added a feature to edit the locations of houses and businesses.[124][125]

Restrictions have been placed on Google Maps through the apparent censoring of locations deemed potential security threats. In some cases the area of redaction is for specific buildings, but in other cases, such as Washington, D.C.,[126] the restriction is to use outdated imagery.

Google Maps API

[edit]

Google Maps API, now called Google Maps Platform, hosts about 17 different APIs, which are themed under the following categories: Maps, Places and Routes.[127]

After the success of reverse-engineered mashups such as chicagocrime.org and housingmaps.com, Google launched the Google Maps API in June 2005[128] to allow developers to integrate Google Maps into their websites. It was a free service that did not require an API key until June 2018 (changes went into effect on July 16), when it was announced that an API key linked to a Google Cloud account with billing enabled would be required to access the API.[129] The API currently does not contain ads, but Google states in their terms of use that they reserve the right to display ads in the future.[130]

By using the Google Maps API, it is possible to embed Google Maps into an external website, onto which site-specific data can be overlaid.[131] Although initially only a JavaScript API, the Maps API was expanded to include an API for Adobe Flash applications (but this has been deprecated), a service for retrieving static map images, and web services for performing geocoding, generating driving directions, and obtaining elevation profiles. Over 1,000,000[132] web sites use the Google Maps API, making it the most heavily used web application development API.[133] In September 2011, Google announced it would deprecate the Google Maps API for Flash.[134]

The Google Maps API was free for commercial use, provided that the site on which it is being used is publicly accessible and did not charge for access, and was not generating more than 25,000 map accesses a day.[135][136] Sites that did not meet these requirements could purchase the Google Maps API for Business.[137]

As of June 21, 2018, Google increased the prices of the Maps API and requires a billing profile.[138]

Google Maps in China

[edit]

Due to restrictions on geographic data in China, Google Maps must partner with a Chinese digital map provider in order to legally show Chinese map data. Since 2006, this partner has been AutoNavi.[123]

Within China, the State Council mandates that all maps of China use the GCJ-02 coordinate system, which is offset from the WGS-84 system used in most of the world. google.cn/maps (formerly Google Ditu) uses the GCJ-02 system for both its street maps[139] and satellite imagery.[140] google.com/maps also uses GCJ-02 data for the street map, but uses WGS-84 coordinates for satellite imagery,[141] causing the so-called China GPS shift problem.

Frontier alignments also present some differences between google.cn/maps and google.com/maps. On the latter, sections of the Chinese border with India and Pakistan are shown with dotted lines, indicating areas or frontiers in dispute. However, google.cn shows the Chinese frontier strictly according to Chinese claims with no dotted lines indicating the border with India and Pakistan. For example, the South Tibet region claimed by China but administered by India as a large part of Arunachal Pradesh is shown inside the Chinese frontier by google.cn, with Indian highways ending abruptly at the Chinese claim line. Google.cn also shows Taiwan and the South China Sea Islands as part of China. Google Ditu's street map coverage of Taiwan no longer omits major state organs, such as the Presidential Palace, the five Yuans, and the Supreme Court.[142][additional citation(s) needed]

Google.cn/maps does not provide My Maps. On the other hand, while google.cn displays virtually all text in Chinese, google.com/maps displays most text (user-selectable real text as well as those on map) in English.[citation needed] This behavior of displaying English text is not consistent but intermittent – sometimes it is in English, sometimes it is in Chinese. The criteria for choosing which language is displayed are not known publicly.[citation needed]

Criticism and controversies

[edit]

Incorrect location naming

[edit]

There are cases where Google Maps had added out-of-date neighborhood monikers. Thus, in Los Angeles, the name "Brooklyn Heights" was revived from its 1870s usage[143] and "Silver Lake Heights" from its 1920s usage,[144] or mistakenly relabeled areas (in Detroit, the neighborhood "Fiskhorn" became "Fishkorn").[145] Because many companies utilize Google Maps data, these previously obscure or incorrect names then gain traction; the names are often used by realtors, hotels, food delivery sites, dating sites, and news organizations.

Google has said it created its maps from third-party data, public sources, satellites, and users, but many names used have not been connected to any official record.[143][145] According to a former Google Maps employee (who was not authorized to speak publicly), users can submit changes to Google Maps, but some submissions are ruled upon by people with little local knowledge of a place, such as contractors in India. Critics maintain that names likes "BoCoCa" (for the area in Brooklyn between Boerum Hill, Cobble Hill and Carroll Gardens), are "just plain puzzling" or simply made up.[145] Some names used by Google have been traced to non-professionally made maps with typographical errors that survived on Google Maps.[145]

Potential misuse

[edit]

In 2005 the Australian Nuclear Science and Technology Organisation (ANSTO) complained about the potential for terrorists to use the satellite images in planning attacks, with specific reference to the Lucas Heights nuclear reactor; however, the Australian Federal government did not support the organization's concern. At the time of the ANSTO complaint, Google had colored over some areas for security (mostly in the U.S.), such as the rooftop of the White House and several other Washington, D.C. buildings.[146][147][148]

In October 2010, Nicaraguan military commander Edén Pastora stationed Nicaraguan troops on the Isla Calero (in the delta of the San Juan River), justifying his action on the border delineation given by Google Maps. Google has since updated its data which it found to be incorrect.[149]

On January 27, 2014, documents leaked by Edward Snowden revealed that the NSA and the GCHQ intercepted Google Maps queries made on smartphones, and used them to locate the users making these queries. One leaked document, dating to 2008, stated that "[i]t effectively means that anyone using Google Maps on a smartphone is working in support of a GCHQ system."[150]

In May 2015, searches on Google Maps for offensive racial epithets for African Americans pointed the user to the White House; Google apologized for the incident.[151][152]

In December 2015, 3 Japanese netizens were charged with vandalism after they were found to have added an unrelated law firm's name as well as indecent names to locations such as "Nuclear test site" to the Atomic Bomb Dome and "Izumo Satya" to the Izumo Taisha.[153][154]

In February 2020, the artist Simon Weckert[155] used 99 cell phones to fake a Google Maps traffic jam.[156]

In September 2024, several schools in Taiwan and Hong Kong were altered to incorrect labels, such as "psychiatric hospitals" or "prisons". Initially, it was believed to be the result of hacker attacks. However, police later revealed that local students had carried out the prank. Google quickly corrected the mislabeled entries. Education officials in Taiwan and Hong Kong expressed concern over the incident.[157][158][159]

Misdirection incidents

[edit]

Argentina

[edit]

In May 2025, a Brazilian tourist driving from Perito Moreno to El Calafate walked 25 kilometres (16 mi) on foot during a snowstorm after Google Maps directed him to an unpaved section of Santa Cruz's 29 highway where his car got stranded. He was rescued by local police after walking for five hours in freezing weather.[160]

Australia

[edit]

In August 2023, a woman driving from Alice Springs to the Harts Range Racecourse was stranded in the Central Australian desert for a night after following directions provided by Google Maps.[161][162] She later discovered that Google Maps was providing directions for the actual Harts Range instead of the rodeo. Google said it was looking into the naming of the two locations and consulting with "local and authoritative sources" to solve the issue.[161]

In February 2024, two German tourists were stranded for a week after Google Maps directed them to follow a dirt track through Oyala Thumotang National Park and their vehicle became trapped in mud.[163][164] Queensland Parks and Wildlife Service ranger Roger James said, "People should not trust Google Maps when they're travelling in remote regions of Queensland and they need to follow the signs, use official maps or other navigational devices."[163]

India

[edit]

Google Maps has been linked to several misdirection incidents in India in 2024.[23] In 2024, three men from Uttar Pradesh died after their car fell from an under-construction bridge. They were using Google Maps for driving which misdirected them and the car fell into the Ramganga river.[165][166] The bridge had no warning signs or barricades in place at the time of the incident. Engineers from the state's road department and a Google Maps official were identified in a police complaint on charges related to the case.[167]

North America

[edit]

In June 2019, Google Maps provided nearly 100 Colorado drivers an alternative route that led to a dirt road after a crash occurred on Peña Boulevard. The road had been turned to mud by rain, resulting in nearly 100 vehicles being trapped.[168][162] Google said in a statement, "While we always work to provide the best directions, issues can arise due to unforeseen circumstances such as weather. We encourage all drivers to follow local laws, stay attentive, and use their best judgment while driving."[168]

In September 2023, Google was sued by a North Carolina resident who alleged that Google Maps had directed her husband over the Snow Creek Bridge in Hickory the year prior, resulting in him drowning. According to the lawsuit, multiple people had notified Google about the state of the bridge, which collapsed in 2013, but Google had not updated the route information and continued to direct users over the bridge.[169][170][162] At the time of the man's death, the barriers placed to block access to the bridge had been vandalized.[171][172]

In November 2023, a hiker was rescued by helicopter on the backside of Mount Fromme in Vancouver. North Shore Rescue stated on its Facebook page that the hiker had followed a non-existent hiking trail on Google Maps. This was also the second hiker in two months to require rescuing after following the same trail. The fake trail has since been removed from the app.[173][174]

Also in November 2023, Google apologized after users were directed through desert roads after parts of Interstate 15 were closed due to a dust storm.[175] Drivers became stranded after following the suggested detour route, which was a "bumpy dirt trail".[176] Following the incident, Google stated that Google Maps would "no longer route drivers traveling between Las Vegas and Barstow down through those roads."[175]

Russia

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In 2020, a teenage motorist was found frozen to death while his passenger was still alive but suffered from severe frostbite after using Google Maps, which had led them to a shorter but abandoned section of the R504 Kolyma Highway, where their Toyota Chaser became disabled.[177]

Labelling disputes

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In February 2025, Google said that it would change all parks labelled "state parks" in Canada to "provincial parks". This issue predated the Trump administration but gained attention after Trump stated that he would like Canada to become the 51st state. The "state park" listing was criticized by Canadians, including British Columbia environment minister Tamara Davidson.[178][179]

Naming disputes

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In 2012, BBC News reported that Google was facing potential legal action from Iran for its lack of a naming label for the Persian Gulf on Google Maps. The body of water was not labelled on the map; Iran said Google would see "serious damages" if the gulf was not named on the map.[180] The gulf is the subject of a naming dispute. Since 2016, Google Maps has displayed both Persian Gulf and Arabian Gulf on the body of water and shows "either Arabian or Persian Gulf to local users, depending on geolocation and language settings."[181]

In February 2025, as a response to Donald Trump's Executive Order 14172, the Gulf of Mexico was relabeled to "Gulf of America" for US users and "Gulf of Mexico (Gulf of America)" elsewhere, except for Mexico itself where it remained the Gulf of Mexico. The decision received criticism, with Mexican president Claudia Sheinbaum asking Google to reconsider its decision,[182] and stating that her government would not rule out filing a civil lawsuit against Google.[183] Google subsequently disabled user reviews of the gulf after the name change occurred; BBC News reported that "Google appears to have deleted some negative reviews left in the wake of its name change."[184][185] In May 2025, Sheinbaum said a lawsuit had been filed against Google for its continued use of "Gulf of America" on Google Maps.[186]

In April 2025, an update was released for Google Maps that more explicitly displayed the "West Philippine Sea" label for parts of the South China Sea claimed by the Philippines. The decision was praised by Filipino officials[187] but criticized by the Chinese Foreign Ministry.[188] A Google spokesperson stated, "The West Philippine Sea has always been labeled on Google Maps. We recently made this label easier to see at additional zoom levels."[189]

Discontinued features

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Google Latitude

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Google Latitude was a feature that let users share their physical locations with other people. This service was based on Google Maps, specifically on mobile devices. There was an iGoogle widget for desktops and laptops as well.[190] Some concerns were expressed about the privacy issues raised by the use of the service.[191] On August 9, 2013, this service was discontinued,[192] and on March 22, 2017, Google incorporated the features from Latitude into the Google Maps app.[193]

Google Map Maker

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In areas where Google Map Maker was available, for example, much of Asia, Africa, Latin America and Europe as well as the United States and Canada, anyone who logged into their Google account could directly improve the map by fixing incorrect driving directions, adding biking trails, or adding a missing building or road. General map errors in Australia, Austria, Belgium, Denmark, France, Liechtenstein, Netherlands, New Zealand, Norway, South Africa, Switzerland, and the United States could be reported using the Report a Problem link in Google Maps and would be updated by Google.[194] For areas where Google used Tele Atlas data, map errors could be reported using Tele Atlas map insight.[195]

If imagery was missing, outdated, misaligned, or generally incorrect, one could notify Google through their contact request form.[196]

In November 2016, Google announced the discontinuation of Google Map Maker as of March 2017.[197]

Mobile app

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Google Maps
Original authorGoogle
Initial release2006; 19 years ago (2006)
Stable release(s) [±]
Android25.38.02 (Build 806933749) / 17 September 2025; 36 days ago (2025-09-17)[198][199]
Wear OS25.38.00 (Build 807264024) / 26 September 2025; 27 days ago (2025-09-26)[198][200]
iOS[a]25.39.02 / 26 September 2025; 27 days ago (2025-09-26)[201]
Android Go,[b] discontinued161.1 / 13 October 2023; 2 years ago (2023-10-13)[202][203]
Preview release(s) [±]
Android (Beta)11.143.0303 / 20 August 2024; 14 months ago (2024-08-20)[204]
Operating system
Formerly: Java ME, Symbian, Windows Mobile

Google Maps is available as a mobile app for the Android and iOS mobile operating systems. The first mobile version of Google Maps (then known as Google Local for Mobile) was launched in beta in November 2005 for mobile platforms supporting J2ME.[205][206][207] It was released as Google Maps for Mobile in 2006.[208] In 2007 it came preloaded on the first iPhone in a deal with Apple.[209] A version specifically for Windows Mobile was released in February 2007[210] and the Symbian app was released in November 2007.[211]

Version 2.0 of Google Maps Mobile was announced at the end of 2007, with a stand out My Location feature to find the user's location using the cell towers, without needing GPS.[212][213][214] In September 2008, Google Maps was released for and preloaded on Google's own new platform Android.[215][216]

Up until iOS 6, the built-in maps application on the iOS operating system was powered by Google Maps. However, with the announcement of iOS 6 in June 2012, Apple announced that they had created their own Apple Maps mapping service,[217] which officially replaced Google Maps when iOS 6 was released on September 19, 2012.[218] However, at launch, Apple Maps received significant criticism from users due to inaccuracies, errors and bugs.[219][220] One day later, The Guardian reported that Google was preparing its own Google Maps app,[221] which was released on December 12, 2012.[222][223] Within two days, the application had been downloaded over ten million times.[224]

Features

[edit]

The Google Maps apps for iOS and Android have many of the same features, including turn-by-turn navigation, street view, and public transit information.[225][226] Turn-by-turn navigation was originally announced by Google as a separate beta testing app exclusive to Android 2.0 devices in October 2009.[227][228] The original standalone iOS version did not support the iPad,[226] but tablet support was added with version 2.0 in July 2013.[229] An update in June 2012 for Android devices added support for offline access to downloaded maps of certain regions,[230][231] a feature that was eventually released for iOS devices, and made more robust on Android, in May 2014.[232][233]

At the end of 2015 Google Maps announced its new offline functionality,[234] but with various limitations – downloaded area cannot exceed 120,000 square kilometers[235][236] and require a considerable amount of storage space.[237] In January 2017, Google added a feature exclusively to Android that will, in some U.S. cities, indicate the level of difficulty in finding available parking spots,[238] and on both Android and iOS, the app can, as of an April 2017 update, remember where users parked.[239][240] In August 2017, Google Maps for Android was updated with new functionality to actively help the user in finding parking lots and garages close to a destination.[241] In December 2017, Google added a new two-wheeler mode to its Android app, designed for users in India, allowing for more accessibility in traffic conditions.[242][243] In 2019 the Android version introduced the new feature called live view that allows to view directions directly on the road thanks to augmented reality.[244] Google Maps won the 2020 Webby Award for Best User Interface in the category Apps, Mobile & Voice.[245] In March 2021, Google added a feature in which users can draw missing roads.[246] In June 2022, Google implemented support for toll calculation. Both iOS and Android apps report how much the user has to pay in tolls when a route that includes toll roads is input. The feature is available for roads in the US, India, Japan and Indonesia with further expansion planned. As per reports the total number of toll roads covered in this phase is around 2000.[247]

Reception

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USA Today welcomed the application back to iOS, saying: "The reemergence in the middle of the night of a Google Maps app for the iPhone is like the return of an old friend. Only your friend, who'd gone missing for three months, comes back looking better than ever."[248] Jason Parker of CNET, calling it "the king of maps", said, "With its iOS Maps app, Google sets the standard for what mobile navigation should be and more."[249] Bree Fowler of the Associated Press compared Google's and Apple's map applications, saying: "The one clear advantage that Apple has is style. Like Apple devices, the maps are clean and clear and have a fun, pretty element to them, especially in 3-D. But when it comes down to depth and information, Google still reigns superior and will no doubt be welcomed back by its fans."[250] Gizmodo gave it a ranking of 4.5 stars, stating: "Maps Done Right".[251] According to The New York Times, Google "admits that it's [iOS app is] even better than Google Maps for Android phones, which has accommodated its evolving feature set mainly by piling on menus".[252]

Google Maps' location tracking is regarded by some as a threat to users' privacy, with Dylan Tweney of VentureBeat writing in August 2014 that "Google is probably logging your location, step by step, via Google Maps", and linked users to Google's location history map, which "lets you see the path you've traced for any given day that your smartphone has been running Google Maps". Tweney then provided instructions on how to disable location history.[253] The history tracking was also noticed, and recommended disabled, by editors at CNET[254] and TechCrunch.[255] Additionally, Quartz reported in April 2014 that a "sneaky new privacy change" would have an effect on the majority of iOS users. The privacy change, an update to the Gmail iOS app that "now supports sign-in across Google iOS apps, including Maps, Drive, YouTube and Chrome", meant that Google would be able to identify users' actions across its different apps.[256]

The Android version of the app surpassed five billion installations in March 2019.[257] By November 2021, the Android app had surpassed 10 billion installations.[258]

Go version

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Google Maps Go, a version of the app designed for lower-end devices, was released in beta in January 2018.[259] By September 2018, the app had over 10 million installations.[260]

Artistic and literary uses

[edit]

The German "geo-novel" Senghor on the Rocks (2008) presents its story as a series of spreads showing a Google Maps location on the left and the story's text on the right. Annika Richterich explains that the "satellite pictures in Senghor on the Rocks illustrate the main character's travel through the West-African state of Senegal".[261]

Artists have used Google Street View in a range of ways. Emilio Vavarella's The Google Trilogy includes glitchy images and unintended portraits of the drivers of the Street View cars.[262] The Japanese band group_inou used Google Street View backgrounds to make a music video for their song EYE.[263] The Canadian band Arcade Fire made a customized music video that used Street View to show the viewer their own childhood home.[264][265]

See also

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Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Google Maps is a platform and mobile application developed by Google, offering interactive digital maps, , , real-time traffic conditions, and route planning for driving, walking, cycling, and public transit. Launched on , 2005, it originated from the acquisition and integration of technologies like Keyhole EarthViewer and has evolved into a comprehensive location intelligence service supporting over one billion monthly active users. The service distinguishes itself through features such as Street View, which provides 360-degree panoramic street-level imagery captured by specialized vehicles, and Live View, an tool for pedestrian navigation using device cameras. Google Maps relies heavily on crowdsourced contributions, with users adding more than 20 million updates daily to refine map accuracy and business information. Its enables integration into third-party applications, powering services from ride-sharing apps to delivery logistics and contributing to advancements in autonomous vehicle development through high-definition mapping data. Despite its ubiquity, Google Maps has encountered significant controversies centered on and practices. In 2013, Google settled with U.S. regulators for $7 million after admitting that Street View cars had intercepted network payloads, including emails and URLs, without user consent during mapping operations from 2007 to 2010. Additionally, in 2019, Australia's competition watchdog alleged that Google misled consumers about the collection and use of location history for personalized , even when users believed settings disabled tracking. These incidents underscore ongoing concerns about the platform's extensive tracking of user movements to fuel 's ecosystem, prompting policy shifts like decentralized storage of location to limit centralized retention periods.

History

Origins and Initial Launch (2004–2005)

Google Maps originated from the work of Where 2 Technologies, a startup founded in early 2003 in Sydney, Australia, by Danish brothers Lars and Jens Eilstrup Rasmussen, alongside Stephen Ma and Noel Gordon. The team developed a C++ desktop program for interactive mapping, initially conceived as a downloadable application that emphasized dynamic zooming and panning over the static interfaces prevalent at the time. This software addressed limitations in existing mapping tools by enabling fluid user interactions, drawing on the founders' prior experience with online directories like Australia's Whereis. Google acquired Where 2 Technologies in October 2004, integrating the four co-founders into its team and adapting their technology for web deployment. The acquisition, Google's second after Keyhole, provided the core engine for an online service, pivoting from desktop to browser-based delivery to leverage Google's search infrastructure for scalable mapping. This move was motivated by competitive pressures, including Yahoo's purchase of , prompting Google to prioritize a superior, asynchronous interface using AJAX for seamless map manipulation without full page reloads. The service launched publicly on February 8, 2005, initially available only with a focus on driving directions, point-to-point routing, and basic local searches. Unlike competitors requiring clunky navigation, the debut version supported drag-to-pan and zoom controls, powered by from Keyhole (acquired earlier that year) and vector-based rendering for efficiency. Early adoption was rapid, with the platform handling millions of queries shortly after release, establishing it as a disruptive alternative in digital mapping.

Key Acquisitions and Early Expansions (2005–2010)

Following the initial U.S. launch on February 8, 2005, Google Maps rapidly incorporated and hybrid map views, leveraging data from prior acquisitions to enhance visual capabilities. Driving directions were added within months, enabling users to generate routes between locations, which significantly boosted adoption by simplifying point-to-point travel planning. These features addressed limitations in competitors like , which relied on slower page reloads, by using AJAX for seamless zooming and panning. International expansion began shortly after, with the version launching in April 2005, followed by localized maps for , , , and in 2006. By 2007, coverage extended to additional countries including , , and , prioritizing high-demand markets to capture global users amid competition from regional providers like Yahoo! Maps. This rollout involved licensing local data sources and adapting interfaces for non-English languages, though early versions faced inaccuracies in rural or less-mapped areas due to reliance on aggregated datasets. In June 2006, Google released the Google Maps API, allowing third-party developers to embed maps into websites and applications, which spurred innovations like custom overlays and mashups. This contrasted with systems, fostering growth but also raising concerns over data usage terms. Concurrently, real-time traffic data—integrated from the 2004 ZipDash acquisition—was layered onto maps in major U.S. cities, providing color-coded congestion visuals based on anonymized GPS feeds from partners. The period saw no major direct acquisitions for Maps, with development relying on internal teams and prior technologies, though Android's 2005 purchase laid groundwork for later mobile synergies. Google Maps for Mobile version 2.0 debuted in November 2007, supporting and devices with location-aware search via cell tower triangulation, marking an early shift toward portable navigation. Street View, introduced in May 2007 as a beta for select U.S. cities like , used vehicle-mounted cameras to offer panoramic street-level imagery, expanding visual exploration despite privacy debates over photo capture. By 2010, these enhancements had solidified Maps' dominance, with billions of queries processed annually and integrations into for 3D terrain views.

Mobile Integration and Feature Maturation (2011–2015)

In November 2011, Google Maps version 6.0 for Android introduced indoor mapping functionality, enabling users to view floor plans for select buildings such as airports, malls, and museums, with blue dots indicating the user's position via device sensors. This feature marked an early step in maturing mobile capabilities for complex indoor , relying on partnerships with venue owners to submit data and leveraging device hardware for positioning accuracy without . The launch of a standalone Google Maps app for iOS on December 13, 2012, represented a pivotal mobile integration milestone, following Apple's replacement of Google Maps with its own in iOS 6, which faced widespread criticism for inaccuracies. The app included turn-by-turn voice-guided navigation, previously unavailable in the web-based version on iOS, along with Street View and traffic data, quickly becoming the top-downloaded free app in the App Store. This release extended full Google Maps functionality to iPhone and iPod Touch users on iOS 5.1 and higher, supporting over 40 countries and 29 languages from launch. In July 2013, Google rolled out a redesigned for Android devices, unifying the experience across smartphones and tablets with a card-based interface, improved search, and integration with for contextual notifications like commute times. The version followed shortly after, incorporating similar enhancements. This period also saw feature maturation through offline map downloads for Android in late 2012, allowing caching of specific areas for basic navigation without data connectivity, though full turn-by-turn offline directions arrived later in 2015. By 2015, gained comparable offline support, including downloadable maps for navigation, reflecting Google's push to reduce reliance on constant amid growing mobile data constraints. Additional refinements included enhanced voice search, business photo uploads via mobile, and Explore recommendations tailored to user location and preferences, solidifying Google Maps as a core mobile utility.

Advanced Imagery and Global Scaling (2016–2020)

In 2016, Google frequently updated historical in and Maps, adding layers from prior years to enable users to view temporal changes in landscapes and urban development, with updates occurring almost weekly through mid-year. These enhancements improved the depth of archival available for , drawing from sources to provide a more dynamic view of environmental shifts. Concurrently, efforts to scale coverage globally accelerated, with Street View imagery expanding into additional regions via partnerships and mobile collection methods, though specific country additions during this phase emphasized incremental growth in urban and tourist areas. By 2017, Google refined Street View's image blending algorithms to create smoother transitions between panoramas, reducing visual artifacts and enhancing user immersion in 360-degree explorations. This technical upgrade supported broader deployment of Street View vehicles and Trekker backpacks for capturing imagery in pedestrian-only or rugged terrains, facilitating scaling to more diverse global locales. Navigation features also saw localization improvements, including better integration of regional sources to extend accurate routing to emerging markets in and . In 2018, Google Maps incorporated 39 additional languages, enabling access for an extra 1.25 billion users worldwide and promoting equitable scaling across non-English speaking populations. Imagery advancements included higher-fidelity satellite layers in select cities, leveraging for terrain rendering to distinguish features like forests from more effectively. Street View coverage grew to encompass more roads in developing regions, with over 10 million miles imaged by the decade's end, reflecting sustained investment in global . The 2019 introduction of Live View brought overlays to walking navigation, using device cameras to superimpose directional arrows on real-time visual feeds for precise, context-aware guidance in complex environments. This feature debuted initially in major cities but expanded rollout supported global urban scaling by improving pedestrian usability in high-density areas. In 2020, a worldwide visual redesign of and terrain views enhanced color accuracy and feature differentiation, such as deserts from snowfields, aiding global interpretability for users in varied climates. These updates coincided with ongoing Street View expansions into nearly 80 additional locales, prioritizing comprehensive coverage to 99% of the world's population across 250 countries and territories. Such scaling efforts relied on crowdsourced contributions via Local Guides, amplifying imagery density in underrepresented areas.

AI Enhancements and Recent Updates (2021–Present)

In 2022, Google introduced Immersive View, an AI-powered feature that combines Street View imagery, aerial photos, and data to generate photorealistic 3D representations of locations, allowing users to virtually explore areas before visiting. Initially previewed at in May 2022, it debuted in beta for select cities including , , New York, , and in February 2023, with expansions to additional urban areas and landmarks by October 2023. This capability relies on models to blend disparate data sources into coherent, interactive vistas, enhancing planning for travel and navigation. Building on this, Immersive View for Routes launched in October 2023, applying AI to preview multi-dimensional driving or walking paths with weather, traffic, and lighting simulations derived from historical and . Available initially in the U.S. on Android and for compatible devices, it expanded to 12 countries including , , and in subsequent months, aiming to reduce surprises by forecasting route conditions up to hours ahead. Concurrently, Live View received AR enhancements, overlaying directional arrows, distances, and landmarks directly onto the smartphone camera feed using to detect environmental features in real time. Updates in 2024 further integrated geospatial AR content visible via Lens in Maps, enabling discovery of overlaid digital elements tied to physical locations. By October 2024, Google Maps incorporated generative AI via the Gemini model, enabling conversational queries for place recommendations and detailed location insights, such as filtering destinations by multiple criteria like ambiance, crowd levels, and accessibility; it also automatically detects place names in user screenshots from photo albums and suggests adding them to custom saved lists for travel planning. This update, rolling out on Android and , curates personalized suggestions and responds to natural-language questions about areas, grounded in Maps' geospatial database to ensure factual accuracy over hallucinations common in ungrounded LLMs. For developers, Vertex AI's Grounding with Google Maps became generally available in September 2025, allowing integration of Maps data into custom generative applications for tasks like simulations. These advancements reflect a shift toward agentic AI, where models not only visualize but also reason over multimodal data for proactive user assistance, though adoption varies by device compatibility and regional availability.

Core Functionality

In the default map view, different shades of green indicate vegetation density, with darker green representing denser areas like thick forests and lighter green showing open parks, shrubs, or less dense natural areas. Google Maps provides turn-by-turn navigation with voice-guided instructions for driving, walking, bicycling, and public transit modes, utilizing the device's fused location provider—which incorporates GPS and other supported GNSS constellations—and real-time data to deliver step-by-step directions to a specified destination. Google Maps lacks explicit or dedicated support for NavIC, India's regional navigation satellite system, but can leverage NavIC signals via Android location services on hardware that supports it, such as Google Pixel phones listing NavIC alongside GPS, GLONASS, Galileo, BeiDou, and QZSS in their specifications; however, 2025 user reports indicate detection issues on some Pixel 9 series models despite these specs. The turn-by-turn functionality launched in beta on October 28, 2009, alongside Android 2.0, enabling mobile users to receive spoken prompts without needing external devices. Navigation supports offline guidance by allowing users to download maps for areas with limited connectivity, ensuring core routing remains accessible without an active internet connection. Routing in Google Maps employs algorithms that calculate optimal paths by integrating real-time traffic conditions, historical patterns, road closures, incidents, and user preferences such as avoiding tolls, highways, or ferries. The Routes API underpins this process, offering methods to compute single routes or matrices of distances and times between multiple points while factoring in vehicle restrictions and waypoint optimizations. Users can compare alternative routes, with the system prioritizing factors like (ETA), distance, and , though occasional discrepancies in toll avoidance have been reported due to data interpretation. For transit information, Google Maps integrates public transportation schedules, routes, stops, and fares through partnerships with agencies providing General Transit Feed Specification () data, enabling multimodal trip planning that combines buses, trains, subways, and ferries. Directions include real-time updates on delays and disruptions where available, with options for first- and last-mile connections via biking or ridesharing services introduced in 2019. As of September 2025, enhancements allow full map interaction during transit journeys, permitting searches, browsing, and dynamic rerouting without exiting mode. This integration covers over 4,000 cities globally but depends on agency data quality and participation.

Traffic Monitoring and Real-Time Data

Google Maps monitors through aggregation of anonymized location data from mobile devices, primarily Android phones with location services enabled, which report GPS positions and speeds to infer congestion levels. This crowdsourced approach relies on the density of participating users; in high-usage areas, it enables precise detection of slowdowns by comparing actual speeds against historical baselines. Supplementary data comes from fixed like sensors, cameras using or to measure vehicle flow, and partnerships with municipal agencies providing real-time feeds. Integration with , acquired by in 2013, enhances incident reporting such as accidents, , and police presence, which users contribute via the app; this data feeds into Maps for hazard alerts and route adjustments. Maps visualizes via a color-coded overlay—green for free-flowing, yellow for moderate delays, and red for heavy congestion—updated in near real-time every few minutes based on incoming signals. For predictions, models analyze historical patterns alongside live inputs, employing graph neural networks to forecast speeds up to an hour ahead by simulating across networks. Accuracy varies by region and time; urban areas with millions of daily users achieve high fidelity, often identifying jams before full manifestation through in device trajectories. Rural or low-density zones may show gaps due to sparse data, prompting reliance on predictive models over live reports. The system suggests dynamic rerouting to minimize delays, factoring in user preferences like avoiding tolls, and has demonstrated reductions in average trip times by up to 10-20% in tested scenarios through proactive adjustments. Privacy measures anonymize data, aggregating signals to prevent individual tracking while enabling collective insights. Google Maps integrates business listings primarily through Google Business Profile, a free tool launched in 2014 as a rebranding of Google My Business, enabling owners to claim, verify, and update details such as addresses, operating hours, services, photos, and attributes like wheelchair accessibility. Verification methods include postcard mailing, phone calls, email, or instant options for certain categories, with over 200 million profiles actively managed as of recent estimates to display in searches. These listings appear in search results and on the map interface, providing direct links to directions, calls, or websites, which drive measurable actions: for example, verified profiles see higher rates of direction requests and calls compared to unclaimed ones. Local search on Google Maps employs an algorithm emphasizing three factors: proximity to the user's location, relevance to the query (e.g., matching keywords in descriptions), and prominence (derived from reviews, citations, and online mentions), often surfacing a "Map Pack" of three to five top businesses above organic results. This system originated from early efforts like Google Local in 2004, evolving through the 2005 Local Business Center merger with Maps, and Google Places in 2010, which aggregated data from third-party directories before shifting to owner-verified inputs. Queries like " near me" trigger personalized results using device GPS or IP data, with filters for ratings (on a 1-5 star scale from user reviews), price levels, and opening status, supporting over 1 billion monthly local searches globally. User-generated content bolsters listings via reviews (over 200 million added monthly), Q&A sections, and photo uploads, with programs like Local Guides incentivizing contributions through points for edits and perks at higher levels (e.g., early feature access at Level 4). Businesses can respond to reviews and post updates, such as promotions or events, which influence visibility since engagement signals like reply rates correlate with higher rankings. However, accuracy challenges persist, including spam from fake profiles created for SEO manipulation; Google reported removing more than 3 million such profiles in the first half of 2019 alone, with 90% caught pre-user interaction via automated filters and human reviews. Controversies include estimates of up to 11 million false listings circulating around , often from agencies inflating client inventories, eroding trust in proximity-based results and prompting scams like unauthorized "pin" relocations to hijack . Review manipulation, such as incentivized positives or hidden negatives, further complicates reliability, though Google's policies prohibit such practices and enforce algorithmic demotions for detected patterns. Despite these issues, empirical data shows verified, responsive profiles outperform others in conversion metrics, underscoring the causal link between active management and local discoverability.

User Customization and My Maps

Users can personalize Google Maps by saving specific locations as "starred" places or adding them to custom lists, which organize points of interest such as restaurants, hotels, or routes for future reference. These lists support categorization with user-defined names and descriptions, syncing automatically across devices linked to the same . As of October 2025, customization options include assigning distinct icons or emojis to lists via the , facilitating visual differentiation during or . Users may also add notes, photos, or labels to individual saved places, enhancing utility for trip or local exploration. Google Maps supports location sharing, allowing users to share their real-time location with contacts or generate shareable links for specified durations. When multiple devices are signed into the same Google account, sharing is initiated from the specific device desired, transmitting only that device's location data; there is no central Google account or Maps setting to remotely select or switch the sharing device. For deeper personalization, Google My Maps provides tools to create and edit bespoke maps separate from the main Google Maps interface. Launched in , this feature permits layering multiple datasets, such as markers for events or paths for itineraries, with support for importing locations from spreadsheets in formats like CSV or KML. Customization extends to styling elements—including point colors, shapes, and labels—as well as base map themes, enabling tailored visualizations for purposes like historical timelines or regional analyses. Maps can incorporate directions, traffic data overlays, and geofencing for polygons, though functionality remains web-primary with mobile viewing support. Sharing capabilities in My Maps allow public links, private collaborations, or website embeds, with real-time editing for multiple users. Each map is limited to 10 layers and up to 2,000 data rows total to maintain performance, reflecting design choices prioritizing usability over unlimited scale. Integration with Google Drive stores maps, preserving creation metadata like dates for organizational tracking. These tools empower non-expert users to generate interactive content without proprietary software, though advanced geospatial analysis requires external exports to platforms like Google Earth Engine. Google Maps lacks a built-in layer or toggle for persistently displaying county boundaries. Users can temporarily view a specific county's outline by searching for its name (e.g., "Los Angeles County, California"), though this highlight disappears upon subsequent searches or zooming. No official feature exists to show all county lines at once in the standard interface. Workarounds involve Google My Maps, where users can import KML files with county boundary data, or third-party map overlays.

Advanced Features

Street View and Immersive Visualizations

Street View provides 360-degree panoramic street-level imagery integrated into Google Maps, enabling users to virtually explore locations as captured by specialized vehicles and equipment. Initially launched on May 25, 2007, in select cities including , , , , and , the feature originated from an idea by Google co-founder to create a comprehensive visual map of the world. By 2022, Street View had amassed over 220 billion images covering more than 10 million miles of roadways globally. Data collection relies on fleets of equipped vehicles that mount multiple cameras, typically 12 or more, along with GPS sensors, inertial measurement units, and LiDAR for precise geolocation and alignment of images to maps. These systems capture overlapping photographs stitched into interactive panoramas, with post-processing to blur identifiable faces, license plates, and personal property for privacy. To extend coverage to vehicle-inaccessible areas such as pedestrian paths, trails, and interiors, Google employs alternative methods including the Street View Trike for off-road terrains since around 2010, and the Trekker backpack—a portable 360-degree camera rig weighing up to 44 pounds in early models, loaned to partners like tourism boards and researchers starting in a 2013 pilot program. Upgrades to the Trekker in 2018 reduced its weight and improved battery life for extended hikes, while the Cartographer backpack, introduced in 2014, uses simultaneous localization and mapping (SLAM) technology for indoor environments like museums and malls. Immersive View builds on Street View by generating AI-enhanced 3D reconstructions that simulate real-world conditions, incorporating aerial imagery, traffic patterns, weather, and time-of-day variations for route previews and landmark explorations. First previewed at Google I/O in May 2022 and rolled out more broadly in 2023, it allows users to "fly through" destinations, assessing elements like parking availability, bike lanes, and surroundings before travel. By October 2023, expansions included Immersive View for Routes with AI-driven details such as elevation changes and crowd levels, available initially in major cities like Tokyo, San Francisco, and New York, with ongoing additions to more locations. This feature leverages machine learning to blend Street View panoramas with satellite data, providing a more dynamic visualization than static imagery alone, though availability remains limited to supported urban areas with sufficient underlying data.

3D Mapping, Timelapse, and Environmental Data

Google Maps provides 3D mapping through layered building models and terrain visualization, enabled by default in supported areas since the platform's early iterations, with expanded coverage using aerial and satellite data processed into extruded polygons for buildings and elevation contours. In May 2023, Google introduced Photorealistic 3D Tiles via the Map Tiles API in experimental release, delivering seamless 3D mesh models textured with high-resolution RGB imagery from the same sources as , covering over 2,500 cities across 49 countries for city-scale visualizations without requiring custom image processing. These tiles adhere to the Open Geospatial Consortium's 3D Tiles standard, enabling developers to integrate detailed, photorealistic urban environments into applications. Building on this, Immersive View for Routes, rolled out starting in late 2023 to 15 cities including , New York, , and , combines , AI, and billions of Street View and aerial images to generate multidimensional 3D previews of routes, incorporating real-time , , and simulations like building heights and sidewalks. The feature employs to align 2D images into coherent 3D spaces and to label elements such as traffic signals, with cloud-based rendering for smooth playback. Timelapse functionality, primarily accessed through but integrated into the broader Google Maps ecosystem via shared satellite data archives, allows users to observe planetary changes using cloud-free Landsat imagery spanning 1984 to 2022, with animations depicting urban expansion, , and glacial retreat at global scales. Updated in recent years to include 2021–2022 data, this tool leverages Google Earth Engine's petabyte-scale processing to generate time-series views, distinct from Google Maps' static historical imagery slider but complementary for longitudinal analysis. Historical imagery in Google Maps itself supports date-specific satellite and aerial views where available, often lagging 1–3 years behind current captures due to processing cycles. Environmental data layers in Google Maps overlay real-time and predictive information to inform users on hazards and sustainability metrics. The wildfire layer, launched on September 29, 2021, for Android and expanded to iOS and desktop in October 2021, displays active major fires with details on size, containment status, and acres burned, sourcing from agencies like the U.S. National Interagency Fire Center and satellite detection, with initial global rollout followed by Australia in subsequent months. Air quality indicators, derived from government stations, satellite observations, and Street View vehicles equipped with sensors since the mid-2010s, provide localized pollution levels and health advice across over 100 countries, though responsiveness varies by event type like wildfires. Tree canopy mapping, using AI-analyzed aerial imagery, expanded to over 100 cities by 2022 to identify urban heat islands and support planting initiatives, as in Los Angeles' goal for 50% increased shade by 2028. Additional layers include electric vehicle charging stations with port details and crisis alerts for floods in select regions, drawing from geospatial datasets.

Personal Timeline and Location History

Location History, now rebranded as Timeline within Google Maps, is an opt-in feature that records a user's movements by aggregating data from device GPS, Wi-Fi networks, cell towers, and Bluetooth beacons to construct a chronological record of visited places and routes. In the Google Maps app on iPhone, the Timeline view typically shows visited places and a summary map but may not display the full detailed route line due to platform-specific limitations or insufficient GPS path data; for reliable detailed paths, users can view Timeline on the web at timeline.google.com. When enabled, it automatically logs location points approximately every few minutes during active movement, supplemented by periodic checks during stationary periods, enabling users to review daily summaries, search for specific dates or locations, and export data for personal use such as trip recaps or mileage verification. The feature displays aggregated insights like total distance traveled, frequent destinations, and inferred activities, but relies on user-provided labels for customization, such as renaming visits or editing routes to correct inaccuracies from signal loss or battery optimization modes. Introduced as part of in the mid-2010s alongside broader location services expansions, Timeline evolved from earlier Location History prototypes tested in Android devices around 2013, with public rollout accelerating by 2015 to leverage improved sensors for finer-grained tracking. Prior to , data was stored indefinitely in 's servers unless users set auto-deletion intervals of 3, 18, or 36 months, allowing cross-device access via web or app but raising concerns over centralized retention of potentially sensitive movement patterns. In response to regulatory scrutiny and advocacy, announced in December 2023 that starting December 1, , Timeline data would shift to on-device storage to limit server-side access, requiring users to migrate existing histories manually or face deletion, with optional encrypted backups to Accounts for syncing across devices. This change mandates explicit user for backups and introduces device-specific controls, though it has led to reported accuracy degradations in some cases due to reduced computational resources for on individual phones; the Google Maps app does not have an option for "Timeline emails settings" because Google does not offer email notifications or related settings specifically for the Timeline feature, which is viewed in-app or on the web with no associated email alerts or summaries, and Location History settings are managed via Google Account > Data & privacy > Location History, but no email preferences exist for Timeline, with no sources indicating changes or removals related to this in 2026. Accuracy varies based on environmental factors and device settings; studies indicate median errors of 10-50 meters in urban areas using fused , but rural or indoor scenarios can exceed 100 meters due to reliance on less precise Wi-Fi when GPS is unavailable. Post-2024 on-device implementation has amplified complaints of implausible routes, such as imputed 68-mile travels in minutes, attributed to sparser intervals for battery conservation—typically every 30 seconds during motion versus continuous GPS in dedicated trackers. Users can mitigate errors by enabling high-accuracy location modes and keeping Web & App Activity synced, which refines inferences using contextual like app usage, though this expands the dataset beyond Maps alone. Privacy implications stem from the feature's , which can reconstruct daily routines, /work addresses, and social patterns without explicit per-visit , despite Google's claims of for stored data and no use for ad targeting. Critics note that while opt-in, the default settings in new accounts and bundled activity tracking have historically led to unintended enablement, with anonymized aggregates feeding broader Maps improvements like traffic predictions. Google maintains that Timeline data remains user-isolated and is not shared with third parties absent legal compulsion, but forensic analyses have demonstrated potential for de-anonymization when combined with public datasets, underscoring risks in data breaches or subpoenas. Users retain full control to pause, delete segments, or disable the feature entirely, with recent updates emphasizing on-device processing to address these vectors by minimizing transmission to Google's servers.

Augmented Reality and Lens Integration

Google Maps incorporates (AR) through its Live View feature, which overlays directional arrows, distance indicators, and landmarks onto a smartphone camera feed to assist pedestrian navigation. Launched in beta on August 8, 2019, for compatible Android and devices, Live View leverages device sensors, GPS, and visual recognition to align virtual elements with the physical environment, reducing disorientation in complex urban areas. The feature expanded to indoor environments in 2021, initially available in the United States, , and , enabling users to scan mall or airport interiors for precise via AR markers. By November 2022, Live View integrated AR-based search capabilities, allowing users to point their camera at surroundings to identify nearby businesses or points of interest directly from the visual feed. This relies on models trained on vast image datasets to recognize structures and match them against ’s mapping database, though accuracy depends on lighting, motion stability, and coverage density. Integration with enhances AR functionality by enabling visual queries within Maps; users can activate Lens via the search bar to analyze camera input for real-time identification of storefronts, addresses, or objects, pulling relevant details like reviews or hours from the Maps ecosystem. In March 2020, Lens added and popular dish highlighting for restaurants viewed in Maps, processing photographed menus to extract and prioritize items based on user reviews and order frequency data. Further updates in 2023 incorporated AI-driven refinements, such as contextual suggestions from Lens scans, to improve location discovery during . Recent advancements include geospatial AR anchors, announced at 2024, which allow developers to pin virtual content to real-world locations visible through Maps' Street View or Lens, supporting global-scale experiences without on-site hardware. In July 2024, Google Maps introduced AR overlays at Parisian landmarks in collaboration with and , enabling interactive historical reconstructions viewable via device cameras at sites like the . These features prioritize ARCore-compatible devices for optimal performance, with fallback to 2D maps when AR conditions are suboptimal, reflecting ongoing refinements to balance computational demands against battery life and processing speed.

Technical Implementation

Data Acquisition and Mapping Algorithms

Google Maps compiles its proprietary mapping data from thousands of global sources, including and from commercial providers such as Maxar and Airbus, official data from government agencies worldwide (e.g., U.S. Geological Survey), third-party providers, historical records, ground-based vehicle surveys, and crowdsourced user inputs. This compilation is constantly updated, providing high detail but with variations in sensitive areas. Satellite and aerial imagery provide high-resolution overhead views, updated periodically through partnerships with imagery providers and Google's own acquisitions. Ground-level data is primarily collected via Street View vehicles, which are equipped with multi-camera rigs, sensors, and GPS units to capture 360-degree panoramas and 3D measurements along roadways. These vehicles traverse millions of miles annually, prioritizing urban areas and highways for comprehensive coverage. User contributions form a critical component of data freshness, with contributors submitting edits, , and location verifications through the Google Maps interface or . As of 2023 reports, users provide approximately 200 contributions per second, totaling over 200 million pieces of daily, enabling rapid updates to business listings, road changes, and points of interest. Initially, Google licensed foundational vector map from third-party providers such as (now ) around 2004-2005 to bootstrap its database before shifting toward proprietary collection methods. Additional inputs include partnerships with local governments for official boundaries and traffic signals, as well as anonymized GPS traces from Android devices to refine road networks and detect new paths. Mapping algorithms process this raw data into usable representations, employing graph-based structures where roads form nodes and edges weighted by attributes like speed limits and turn restrictions. For routing, Google utilizes variants of and the to compute shortest or fastest paths, incorporating estimates for efficiency in large-scale graphs. These are enhanced with preprocessing techniques such as to accelerate queries across global-scale networks containing billions of segments. Real-time routing integrates models trained on historical traffic patterns, weather data, and live sensor feeds to predict travel times and suggest alternatives avoiding congestion. The Routes API exposes these capabilities, offering methods like Compute Routes for point-to-point optimization and Route Matrix for multi-destination matrices, factoring in such as walking, biking, or transit. Map rendering employs for scalable, interactive displays, with algorithms dynamically adjusting detail levels based on zoom and device capabilities to minimize latency.

APIs, SDKs, and Developer Ecosystem

Google Maps Platform encompasses a collection of APIs and SDKs designed for embedding maps, retrieving location data, and enabling geospatial functionalities in web, mobile, and server-side applications. The foundational Google Maps API was released in June 2005, enabling developers to integrate interactive maps into websites using client-side scripting. This supports features such as map rendering, marker placement, and user interactions like panning and zooming, with quarterly updates to incorporate enhancements like improved rendering and new data layers. Subsequent expansions include specialized APIs for routing (Directions API), place searches (), geocoding (converting addresses to coordinates), and elevation data, collectively forming the core services of Google Maps Platform. These APIs operate on a pay-as-you-go billing model requiring a valid billing account linked to a Google Cloud project to create and use API keys, even for free usage; a $200 monthly credit covers substantial requests to prevent abuse, a policy in place since 2018 with monthly free usage tiers—such as 28,500 dynamic map loads for the —beyond which costs accrue based on usage volume, and no changes removing the billing requirement are announced for 2026 or later. Regional pricing variations apply; for instance, in India, the Directions API (legacy) Basic offers free usage up to 70,000 requests per month, then $1.50 per 1,000 requests up to 5 million, followed by $0.38 per 1,000, while the Advanced SKU provides free usage up to 35,000 requests, then $3.00 per 1,000 up to 5 million, then $0.75 per 1,000; the Directions API is transitioning to the Routes API, with Compute Routes Essentials matching Basic rates, all in USD and effective since August 2024. Server-side integrations leverage RESTful endpoints for scalability in backend systems, while client-side libraries handle real-time rendering. For mobile development, the Maps SDK for Android facilitates native map integration in Android and Wear OS apps, supporting custom overlays, camera controls, and gesture handling since its early versions tied to Android's ecosystem. The Maps SDK for iOS, initially rolled out in limited access in early 2013 and made available to all developers by February 21, 2013, provides analogous capabilities for iOS apps, including ground overlays and polylines. In September 2024, Google introduced the Navigation SDK for both Android and iOS, allowing in-app turn-by-turn guidance with customizable UI elements and 1,000 free monthly destinations per project. The developer ecosystem revolves around these tools, with official documentation, sample code repositories on , and community-contributed libraries extending functionality for clustering markers or heatmaps. Adoption spans applications in , , and ride-sharing, powering location services across over 250 countries with data refreshed up to 100 million times daily; however, usage metrics remain proprietary, with developers monitoring quotas via Google Cloud Console to avoid throttling. best practices emphasize restrictions to domains or app bundles, mitigating risks of unauthorized access, while compliance with terms prohibits caching map tiles indefinitely.

Regional Adaptations and Censorship (e.g., Version)

Google Maps adapts its data and features to comply with local regulations, which frequently mandate alterations for , , or political reasons. These adaptations can include coordinate distortions, content blurring, or selective omissions, prioritizing legal access in restricted markets over uniform global accuracy. In regions with stringent controls, such as , these changes reflect government demands for , often resulting in maps that diverge from international standards to avoid penalties or operational bans. In China, Google Maps employs the GCJ-02 coordinate system, which intentionally offsets locations from the WGS-84 standard used globally—typically by 300 to 500 meters in urban areas—to adhere to laws restricting precise geographic data to state-approved entities. This distortion, rooted in regulations dating to the early 2000s, misaligns streets, landmarks, and GPS readings when cross-referenced with non-Chinese sources, complicating navigation for users relying on international devices. Border representations are also modified; for example, disputed territories like those along the China-India frontier appear fully within Chinese bounds on China-compliant versions, enclosed by dotted lines only on Hong Kong or international variants, as required by Beijing's territorial claims. Street View remains absent nationwide due to prohibitions on foreign data collection vehicles since around 2017, with satellite imagery similarly limited to prevent real-time uplink to Google servers. The Chinese government's Great Firewall blocks direct access to Google Maps, necessitating VPNs for functionality, though even then, data pulls from censored servers yield incomplete or delayed results. Following Google's withdrawal from mainland search operations amid censorship disputes and cyberattacks, map services persisted in a restricted form until partial easing in 2018, but full features like live traffic remain unavailable without circumvention tools. counters with state-backed alternatives, such as the Tianditu platform launched in , which enforces similar offsets and exclusions while integrating official narratives on sensitive sites like . These measures underscore a broader policy of geographic information control, where foreign providers must self-censor or face exclusion. Beyond , adaptations involve blurring or low-resolution rendering of sensitive infrastructure upon government requests, such as military bases or nuclear facilities in countries including the and , to mitigate security risks. In democratic nations, privacy statutes drive individual opt-outs; for instance, German data protection laws initially halted Street View expansion until 2010, with ongoing blurring for homes and faces via automated or user-requested processes. Anomalous grey or blacked-out patches appear in areas like southern or Dutch royal sites, often attributed to rather than technical glitches, though exact rationales are not always disclosed. These variations highlight Google's pragmatic balancing of global utility against localized mandates, sometimes at the expense of factual consistency.

Economic and Societal Impact

Market Position and Competitive Dynamics

Google Maps maintains a dominant position in the digital mapping and navigation sector, commanding approximately 67% of the global mapping app market share as of 2024. This dominance is evidenced by over 1 billion monthly worldwide, with the platform processing billions of daily queries and covering more than 220 countries and territories. In the United States, surveys indicate that 70% of drivers rely on Google Maps for , far outpacing alternatives. The service's extensive data acquisition from user contributions, partnerships, and proprietary Street View imagery underpins its accuracy and features, contributing to revenues exceeding $11 billion in 2023 through , licensing, and enterprise integrations. Key competitors include , which holds a smaller global footprint but benefits from default integration on devices, capturing around 33% preference among users despite broader market limitations, while Google Maps leads in Street View coverage extent, depth of integrated business user reviews, and flexibility of multi-stop route planning. , acquired by in 2013 for $1.1 billion, complements Google Maps by focusing on crowdsourced real-time traffic and incident reporting, effectively extending Google's ecosystem rather than posing independent rivalry. Other players like , , and offer specialized alternatives—HERE emphasizing automotive-grade data, Mapbox prioritizing developer customization, and OpenStreetMap appealing to privacy-conscious users via open-source contributions—but none approach Google Maps' scale, with collective shares remaining under 20% in consumer navigation. , integrated with Microsoft's ecosystem, trails significantly in user adoption, limited by lower market penetration outside niche enterprise uses. Competitive dynamics favor Google Maps through network effects: its vast user base generates continuous data feedback loops for refining algorithms, estimated at 97% accuracy for arrival times, creating for rivals. However, challenges arise from regulatory scrutiny over data monopolies and antitrust actions, such as ongoing U.S. Department of Justice cases alleging anti-competitive bundling with Android devices, which could mandate access for competitors. Apple's advancements in privacy-focused features and have eroded some edges in premium markets, while open-source options gain traction amid growing concerns over Google's location tracking practices. Despite these pressures, Google Maps' cross-platform availability and Android pre-installation sustain its lead, with projections indicating sustained revenue growth in the $16 billion-plus navigation app market through 2025.

Revenue Generation and Business Model

Google Maps operates as a free service for end-users, deriving its revenue primarily from and paid access to its developer APIs rather than direct consumer fees. constitutes the largest share, accounting for approximately 82% of total revenue, through mechanisms such as promoted pins, sponsored listings, and local search ads that leverage user location data to connect businesses with nearby consumers. These ads enable businesses to bid for visibility in search results and map overlays, capitalizing on the platform's high-intent queries for directions, places, and services. The Google Maps Platform provides another key revenue stream via usage-based pricing for APIs, SDKs, and services like geocoding, routing, and Street View integration, which are licensed to enterprises such as ride-sharing companies (e.g., ) and e-commerce platforms (e.g., Amazon). Developers incur costs per call after free tier thresholds, with pricing tiers scaling by volume; for instance, dynamic maps and places APIs generate fees based on map loads and queries. This model shifted notably in when Google introduced billing requirements for previously free usage, prompting widespread developer adaptations and contributing to revenue growth. Analyst estimates place Google Maps' annual revenue at $11.1 billion in 2023, up from $3 billion in 2019, driven by expanded ad formats and adoption amid rising mobile and app integrations. alone reached an estimated $8.7 billion in 2024, reflecting a 16% year-over-year increase from enhanced local marketing tools. While does not disclose Maps-specific figures in its consolidated reports—bundling them under broader "Google Services" segments—these projections from firms like underscore the platform's evolution into a multi-billion-dollar supporting Alphabet's overall $307 billion in 2024 revenue. This indirect monetization sustains continuous data updates and feature development without user charges, though it raises dependency concerns for third-party developers reliant on Google's pricing discretion.

Influence on Transportation and Urban Planning

Google Maps has transformed personal and commercial transportation by providing real-time navigation and traffic predictions derived from aggregated user data and historical patterns. The platform processes data from millions of mobile devices to estimate traffic speeds and congestion levels, updating routes dynamically to minimize travel times. This capability, enhanced by AI models including those from DeepMind, improves estimated time of arrival accuracy, reducing uncertainty in road travel amid congestion. Users collectively drive over 1 billion kilometers daily using Google Maps for guidance. In transportation logistics, Google Maps integrates with and ride-sharing services, enabling efficient routing for deliveries and passenger transport. Features like fuel-efficient routes, introduced in 2023, prioritize paths with fewer hills, smoother speeds, and lower traffic to cut emissions without extending travel duration. Real-time traffic coverage reaches 99% of urban areas in and 85% of global metropolitan regions, supporting broader adoption in vehicle navigation systems. However, widespread use has routed additional vehicles onto local residential streets, exacerbating congestion and wear on not designed for high volumes. For urban planning, anonymized Google Maps data informs infrastructure decisions, including road expansions and public transit optimizations. City authorities leverage traffic analytics from the platform to assess congestion patterns and plan interventions, such as signal timing adjustments. Initiatives like Open Buildings use AI to map building footprints globally, aiding policymakers in , disaster preparedness, and development . Street View imagery further supports analytics for monitoring urban changes, though applications remain focused on smaller-scale features often overlooked in traditional surveys. Discrepancies arise in developing regions, where data may underrepresent local travel attributes compared to ground surveys.

Controversies and Criticisms

Mapping Accuracy and Navigation Errors

Google Maps' positional accuracy for point locations generally falls within a error (RMSE) of 1.3 to 10.5 meters when compared to handheld GPS devices, with horizontal accuracy often around 2.5 meters in tested scenarios. This stems from integration of , Street View photography, and crowd-sourced user contributions, which update maps at a rate of approximately 200 million points daily. However, routing—prioritizing shortest paths or traffic avoidance—can propagate errors from incomplete or lagged , such as unbarricaded bridges or unpaved detours, leading to hazardous directions. Notable navigation failures include a November 23, 2024, incident in Faridpur, , , where Google Maps routed a over an incomplete bridge lacking barriers, causing it to plunge into the River and killing three occupants en route from to Khallupur. Local police filed charges against Department engineers for absent signage and a Google Maps regional officer, prompting scrutiny of algorithmic liability; Google responded by expressing condolences and cooperating with investigators. Similarly, in June 2019 near , , Google Maps directed nearly 100 vehicles onto a muddy, unpaved detour, stranding drivers and requiring rescues amid construction rerouting flaws. In remote terrains, errors compound due to sparse data updates. On November 30, 2023, multiple vehicles in Death Valley National Park were led onto impassable dirt roads by Google Maps, resulting in overheating, towing needs, and hours-long waits for aid, as the app failed to flag terrain unsuitability. A parallel case occurred in February 2024 in , , where tourists following Google Maps entered a remote national park road, becoming trapped in without cell service until rescued. These incidents underscore causal factors like delayed verification of user-reported changes and preference for "scenic" or shorter routes over safety validations, though Google mitigates via error-reporting tools and refinements. Urban and pedestrian errors also persist. In 2010, a woman sued after Maps' walking directions sent her onto an interstate highway, where she was struck by a , highlighting mode-specific gaps. Address inaccuracies have led to real-world blunders, such as a 2016 demolition crew destroying the wrong duplex based on faulty mapping coordinates. While overall reliability supports billions of trips annually, such outliers reveal vulnerabilities in dynamic environments like zones or rural paths, where empirical ground-truth lags algorithmic assumptions. advises cross-verifying directions, but critics argue insufficient proactive auditing exacerbates over-reliance. In September 2024, a trend originating from discussions on the Threads platform encouraged students to misuse Google Maps' "Suggest an Edit" feature, leading to alterations of school names in Taiwan and Hong Kong to offensive or humorous terms and affecting dozens of institutions. Initially suspected as cyberattacks in Taiwan, police investigations traced most changes to students' IP addresses, confirming pranks rather than hacking. Taiwan's Ministry of Education contacted Google to expedite restorations, applied for landmark name ownership rights on September 24, coordinated with the digital development department, and recommended schools claim ownership for better control; educational unions called for preventive mechanisms to avoid recurrence and potential group lawsuits against perpetrators. Schools issued warnings to students regarding legal consequences. Google removed violating edits per its user-generated content policies and stated it was addressing spoofed names. Authorities issued warnings of potential legal repercussions for such alterations.

Privacy, Surveillance, and Data Misuse

Google Maps collects extensive user location through features like Location History, which records visits to places and routes traveled, often continuing in the background even after users disable certain settings. This is derived from device GPS, signals, and cell towers, enabling personalized services but raising concerns over persistent tracking. In 2022, agreed to a $392 million settlement with 40 U.S. states, including , over allegations that it deceived users by tracking locations despite opt-outs from Location History, retaining via other mechanisms like Web & App Activity. A subsequent 2023 California settlement imposed a $93 million penalty and required clearer disclosures, as the state claimed 's settings misled users into believing tracking had ceased when it persisted through Android OS interactions. Street View, integral to Google Maps, involves vehicles equipped with cameras capturing 360-degree imagery, which has sparked privacy invasions through incidental recording of private properties and individuals. Google applies automated blurring to faces and license plates, but early implementations inadvertently collected payload from unsecured networks during 2007-2010 drives, leading to a 2019 $13 million class-action settlement for affected U.S. users whose private information, including emails and passwords, was intercepted. Investigations in at least 12 countries by 2012 found violations, with nine imposing penalties for unauthorized capture, prompting Google to delete the sniffed globally in 2010 after regulatory pressure. Users can request blurring of specific images, but permanent requests from onward have sometimes failed to update upon property sales, exposing prior owners' addresses. Location data from Google Maps contributes to broader surveillance when accessed by authorities via warrants; U.S. police have increasingly used geofence warrants to obtain anonymized location histories from Google, identifying suspects in over 1,000 cases annually by 2023, as the company complies with valid legal requests while challenging overbroad ones. Google does not sell personal location data to advertisers, instead using aggregated, anonymized estimates for ad targeting linked to Web & App Activity, though critics argue this enables inference of sensitive behaviors like visits to medical facilities. In December 2023, Google updated policies to process Location History on-device rather than server storage, deleting data after 3 months and limiting subpoena access, a shift attributed to reducing legal exposure amid rising privacy scrutiny. European regulators have penalized for opaque handling of location-linked data in ads; France's CNIL imposed a 50 million euro GDPR fine in January 2019 for insufficient transparency and invalid consent in personalized advertising, which incorporates Maps-derived signals without granular user control. A 2025 class-action verdict awarded $425 million against for tracking 98 million users' locations via despite privacy settings, highlighting cross-platform data persistence issues. These incidents underscore systemic challenges in 's data practices, where mechanisms have proven unreliable, fostering reliance on regulatory enforcement over voluntary restraint.

Geopolitical Labeling and Naming Disputes

Google Maps builds its proprietary mapping data for borders by drawing from international treaties, among other global sources, but adjusts displays for disputed areas to ensure neutrality or comply with local laws; it employs location-based rendering for borders and place names in disputed regions, displaying variations according to the user's or local laws to mitigate legal risks and sensitivities, rather than adhering to a uniform . Disputed boundaries appear as dashed gray lines, while country names reflect predominant usage without endorsing claims. This approach has drawn criticism for enabling geopolitical biases, as it can portray the same territory differently—such as integrating it fully into one claimant state's borders for local viewers—potentially confusing global users and amplifying tensions. In the Kashmir region, contested by and since 1947, Google Maps shows a solid border line affirming Indian control when accessed from within India, but reverts to a dotted line denoting dispute for users in Pakistan or elsewhere, including the . This adjustment, implemented around , aligns with India's official maps post the revocation of and Kashmir's special status on August 5, 2019, but has been accused by Pakistani officials of distorting reality for non-Indian audiences. Regarding , annexed by from in March 2014, Google Maps depicts the peninsula with a solid international border as part of when viewed from Russian IP addresses, but as disputed or under Ukrainian sovereignty elsewhere, such as . In 2019, Russian users reported intermittent displays of as disputed on mobile devices, prompting backlash and demands for correction to reflect Russia's 2014 constitutional changes. Ukrainian officials, including First Lady in 2022, urged to consistently label as Ukrainian territory amid the ongoing . For Taiwan, Google Maps initially labeled the island as a "province of China" in 2005, sparking protests from Taiwanese authorities who viewed it as undermining their de facto independence; Google expedited a service merger and relabeling to "Taiwan" in response. Persistent sensitivities persist, with pro-China accounts in 2024 falsely claiming recent changes to favor Beijing's nomenclature, though Google has long used "Taiwan" without provincial qualifiers in standard views. In the Israeli-Palestinian context, Google Maps does not designate "" as a sovereign country, instead labeling areas as "" and "" under Israeli administrative overlays, leading to 2016 accusations of erasure when these terms briefly vanished in favor of broader "" coverage. Palestinian advocates argue this omission, consistent since Maps' launch, aligns with non-recognition by major powers like the and reflects data sourced from Israeli providers, while searches for "Palestine" redirect to the region without state borders. has not formally protested, but the practice has fueled claims of cartographic amid settlement disputes. Other naming frictions include the , which Iran insisted in 2012 be labeled as such after Google briefly used "Arabian Gulf" in some views, threatening legal action over perceived favoritism toward Gulf Arab states. For the /Islas Malvinas, disputed between the and since 1833, Google Maps appends "Islas Malvinas" in Spanish-language interfaces or Argentine-accessed views, accommodating ' claims without altering sovereignty indicators. In the , the / receive dual labeling in Chinese and Japanese, exemplifying Google's additive ambiguity for Sino-Japanese tensions. These practices underscore Google's deference to claimant preferences, often prioritizing operational continuity over cartographic neutrality.

Regulatory Scrutiny and Antitrust Concerns

Google Maps has encountered regulatory scrutiny primarily through investigations into its integration with Alphabet's ecosystem, including Android devices and services, where authorities alleged practices that reinforced market dominance in digital mapping and location services. In the , the 2018 Android antitrust decision highlighted concerns over Google's requirement for device manufacturers to pre-install a bundle of Google apps, including Maps, as part of agreements that ensured the app's ubiquity on over 90% of smartphones, thereby entrenching its position against rivals. The imposed a €4.34 billion fine, arguing these restrictions stifled competition in navigation and search-adjacent markets, though Google appealed and partially succeeded in reducing the penalty in later rulings. In , the Bundeskartellamt initiated proceedings in February 2022 against the Maps Platform under its enhanced powers over companies of paramount significance, focusing on suspected anticompetitive restrictions in automotive services, such as prohibiting the integration of mapping data with third-party services in connected vehicles. An interim ruling in June 2022 preliminarily assessed that may have limited competitors' ability to combine its APIs with alternative data sources, potentially harming innovation in in-car . The probe concluded in April 2025 after committed to removing these restrictions, allowing greater without admitting wrongdoing, which the regulator accepted as sufficient to restore competition. United States antitrust challenges have targeted 's Maps APIs for alleged tying practices. A class-action lawsuit filed by app developers in 2022 claimed violated the Sherman Act by conditioning access to core Maps functionalities—such as static maps, routing, and places data—on exclusive use, forbidding developers from mixing these with competitors' offerings and thereby monopolizing the GPS navigation software market. The U.S. District Court for the Northern District of dismissed the case in 2024, ruling that plaintiffs failed to demonstrate anticompetitive harm or sufficient market power in distinct tying and tied product markets, marking the third dismissal of similar tying claims against 's suite. Related scrutiny extends to automotive integrations, as seen in Italy's 2021 antitrust ruling—upheld by the EU General Court in February 2025—fining €102 million for blocking a competitor's charging app from , which relies on Maps for , thereby abusing its platform dominance. Broader U.S. Department of actions against 's search monopoly, ruled illegal in August , indirectly implicate Maps due to its reliance on search-derived data for accuracy and features, though remedies have focused on search defaults rather than mapping specifics. These cases reflect concerns over 's data advantages from billions of user queries, creating barriers for entrants, yet outcomes have often favored on evidentiary grounds without imposing Maps-specific structural changes.

Platform Implementations

Web and Desktop Versions

Google Maps web version launched on February 8, 2005, as a browser-based service initially focused on providing interactive directions and mapping for desktop users. The platform debuted with coverage primarily of the , enabling users to zoom, pan, and search locations via maps.google.com, marking a shift from static maps to dynamic, AJAX-driven interfaces. Accessed through web browsers on desktop computers, Google Maps offers core functionalities including , views, and for enhanced visualization on larger screens. Users can measure distances between points, overlay traffic data, and integrate Street View for panoramic exploration, with the web interface supporting precise controls suited to mouse and keyboard navigation. The web version facilitates embedding maps into websites and provides the Google Maps for developers to customize integrations, such as or location-based services, which differ from mobile apps by emphasizing planning and static analysis over real-time GPS tracking. Unlike mobile implementations, desktop web routes may incorporate more conservative traffic estimates, leading to variations in suggested departure times compared to app-based predictions. Over time, updates have introduced features like historical imagery toggling in Street View and collaborative tools for sharing custom maps, maintaining the web platform's role in non-mobile contexts such as educational or professional mapping tasks.

Mobile Apps: Features and Cross-Platform Differences

Google Maps mobile apps for Android and deliver core navigation capabilities, including real-time GPS turn-by-turn directions for driving, walking, cycling, and public transit, integrated with live traffic data. These apps support offline map downloads for areas without internet connectivity, enabling route planning and exploration in remote locations. Users can share precise real-time locations, create customizable lists of places for trips, and access Street View for virtual walkthroughs of destinations. Advanced features encompass fuel-efficient routing options to minimize consumption during drives and multi-stop trip planning with traffic-aware scheduling for departure or arrival times, limited to single-destination predictions for driving and transit modes. Both platforms allow reporting of road incidents, searching for nearby services like EV chargers or parking, and integrating with ride-sharing services for seamless transitions. The apps underwent a major redesign in 2013, unifying the experience across smartphones and tablets while building on earlier mobile versions dating to 2007. Cross-platform variances arise mainly from OS-specific integrations rather than core functionality discrepancies. On Android, the app leverages native multitasking like , permitting overlaid directions during other app usage, and deeper synergy with for voice queries such as traffic updates or alternate routes. enhancements, including streamlined search boxes with recent destinations and categories, optimize in-car experiences on compatible vehicles. In contrast, the iOS version aligns with for dashboard displays, providing highly accurate routing, comprehensive points-of-interest search, frequent updates, and strong real-time traffic incorporating Waze data, while supporting tools like screen reading, though may exhibit UI smoothness differences perceived by users due to rendering optimizations. In late 2025, the CarPlay navigation zoom behavior changed such that manual zoom adjustments no longer persist, with the map automatically resetting to a default closer zoom level shortly after to ensure visibility of the next maneuver in compliance with CarPlay guidelines; previously, persistent zooms were possible, and user complaints about reduced situational awareness continued into 2026 with no disable option. Both receive concurrent updates for features like 3D immersive views, but Android iterations often precede or extend ecosystem ties, such as compatibility for wrist-based glances. Overall, feature parity prevails, with platform adaptations ensuring comparable reliability across 19 million Android reviews averaging 3.2 stars and 6.9 million ratings at 4.7 stars as of late 2025.

Discontinued or Deprecated Features

, a feature integrated into Google Maps for sharing real-time locations with selected contacts, was discontinued on August 9, 2013, with its functionality migrated to Google+. The service, launched in 2009, had limited adoption due to privacy concerns and competition from emerging social platforms, prompting Google to consolidate location-sharing into broader services like Google+. Google Maps Engine, a platform for creating, hosting, and sharing custom maps and geospatial data, was discontinued in early 2016, with free tiers ending January 30 and paid support phasing out by March. It was succeeded by tools like Google My Maps and the Maps APIs, as Google shifted focus to developer-centric APIs rather than standalone hosting. In September 2025, Google removed the ability for users to follow others or be followed within the app, eliminating a social networking element introduced for discovering contributions and locations. This feature, which allowed viewing followers' shared places and reviews, was deprecated to simplify the platform amid low usage and integration with Google+'s successor services. Dedicated Driving Mode, a simplified interface for in-car with media controls and voice interactions, was retired in September 2025 after iterative updates, including the prior removal of Assistant Driving Mode integration in 2024. The mode aimed to reduce distractions but was phased out as Google prioritized core and delegated media handling to device-level controls. Post-trip summaries in the Android app lost detailed metrics such as total mileage, travel duration, and average speed starting in 2022, with subsequent 2025 updates further simplifying the interface to align with design priorities over granular logging. Historical Street View imagery timelines, allowing users to select dates for past captures at specific locations, were removed for numerous areas by April 2025, limiting access to fewer or more recent images only. Google Maps Timeline underwent a policy shift in November 2024, automatically deleting location history older than three months unless users explicitly opted to retain it indefinitely, effectively deprecating long-term archival without export. This change, applied retroactively to pre-2024 data for non-opting users, stemmed from storage costs and emphases but drew for irrecoverable personal records. On the developer side, features like the Places SDK for entered legacy status, with migration urged to the Maps SDK, while legacy versions of the Directions and certain JavaScript methods (e.g., google.maps.Marker options) faced timelines ending in 2023–2025 to enforce modern standards and billing compliance.

Cultural and Broader Applications

Integration in Media, Art, and Literature

Google Maps' Street View feature has enabled virtual explorations of filming locations from numerous films and television series, bridging on-screen narratives with real-world geography. Examples include the bench from (1994) in , and the Ghostbusters headquarters in , accessible via interactive Street View tours compiled by platforms like since at least 2015. Such integrations extend to promotional efforts, such as the 2020 initiative by the , which embedded over 40 classic British films as hidden content within Google Maps layers to encourage rediscovery during lockdowns. In artistic practice, the Google Maps API has facilitated experimental works that repurpose mapping data for aesthetic ends. Berlin-based artist Kim Asendorf developed "Pixellated Maps" in 2013, hacking the API to render satellite and terrain views as vibrant, abstract devoid of labels or roads, emphasizing visual form over utility. Similarly, Peter Root's 2013 digital installation projected imagery as a dynamic backdrop for multicolored, pseudo-psychedelic animations, treating geospatial data as raw material for immersive environments. Google Street View imagery has also spawned an emergent genre of and photography, with creators like those documented in 2017 analyses extracting anomalous captures—such as blurred figures or optical distortions—for gallery exhibitions and prints, highlighting the medium's unintended documentary quirks. Literary applications of Google Maps often involve supplementary tools for spatial analysis rather than direct narrative embedding. In 2015, the UK-based Lovereading organization launched an interactive map plotting primary locations from 200 global literary works, enabling users to trace settings from novels like Jack Kerouac's On the Road (1957) across 17,527 miles of U.S. routes. Authors of historical fiction, such as Jay Penner, have integrated Google Earth and Maps to generate companion visuals for readers, reconstructing ancient geographies to deepen immersion without altering the text itself. Early experiments by Google Books in 2007 further animated extracted locations from scanned texts onto interactive maps, demonstrating potential for geospatial indexing of literary corpora. These uses underscore Maps' role in augmenting textual geography, though direct plot integrations remain rare in pre-2010 literature due to the service's post-2005 debut.

Educational and Scientific Uses

Google Maps and affiliated tools like Google My Maps and support educational initiatives by allowing users to generate interactive maps for exploring , , and . Educators integrate these features to teach , such as plotting historical sites or demographic data, fostering skills in and data visualization without requiring advanced software. For example, Google My Maps enables students to overlay custom layers for projects on community resources or environmental changes, as demonstrated in classroom applications for analyzing access to health services via heat maps. In geoscience curricula, Google Earth facilitates exercises on climate dynamics and landform evolution, with resources providing step-by-step activities for visualizing phenomena like glacial retreat or tectonic shifts. A 2012 survey of academic librarians found that over 90% employed and Maps for research support, instructional sessions, and creating geospatial finding aids, highlighting their role in enhancing quantitative and in higher education. Scientifically, Google Earth Engine processes petabyte-scale for applications in , trend detection, and resource assessment, with over 40 years of datasets available for cloud-based analysis as of 2023. Researchers utilize it for tasks like quantifying rates, as in the Global Forest Watch initiative, which tracks real-time tree cover loss across millions of hectares. In biomedical and social sciences, Google Maps visualizes spatially distributed data, such as disease patterns or urban mobility impacts, aiding in studies of effects on . Criminological analyses leverage Street View for auditing environmental cues in neighborhoods, correlating visual features with rates in empirical models.

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