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Alcoholic beverage
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An alcoholic beverage is any drink that contains alcohol. They are typically divided into three classes: beers, wines, and spirits; with alcohol content typically between 3% and 50%. The exact amount on which a beverage is considered alcoholic differs by country, with some considering drinks containing less than 0.5% to be non-alcoholic.[1]
Many societies have a distinct drinking culture, in which alcoholic drinks are integrated into parties. Most countries have laws regulating the production, sale, and consumption of alcoholic beverages.[2] Some regulations require the labeling of the percentage alcohol content (as ABV or proof) and the use of a warning label. Some countries ban the consumption of alcoholic drinks, but they are legal in most parts of the world. The temperance movement advocates against the consumption of alcoholic beverages.[3] The global alcoholic drink industry exceeded $1.5 trillion in 2017.[4] Alcohol is one of the most widely used recreational drugs in the world, and about 33% of all humans currently drink alcohol.[5] In 2015, among Americans, 86% of adults had consumed alcohol at some point, with 70% drinking it in the last year and 56% in the last month.[6] Several other animals are affected by alcohol similarly to humans and, once they consume it, will consume it again if given the opportunity; however, humans are the only species known to produce alcoholic drinks intentionally.[7]
Alcohol is a depressant, a class of psychoactive drug that slows down activity in the central nervous system. In low doses it causes euphoria, reduces anxiety, and increases sociability. In higher doses, it causes drunkenness, stupor, unconsciousness, or death (an overdose). Long-term use can lead to alcoholism, an increased risk of developing several types of cancer, cardiovascular disease, and physical dependence. Alcohol is classified as a group 1 carcinogen. In 2023, a World Health Organization news release said that "the risk to the drinker's health starts from the first drop of any alcoholic beverage."[8]
History
[edit]Prehistory
[edit]Discovery of late Stone Age jugs suggests that intentionally fermented drinks existed at least as early as the Neolithic period.[9]
The oldest verifiable brewery has been found in a prehistoric burial site in a cave near Haifa in modern-day Israel. Researchers have found residue of 13,000-year-old beer that they think might have been used for ritual feasts to honor the dead. The traces of a wheat-and-barley-based alcohol were found in stone mortars carved into the cave floor.[10]
Ancient period
[edit]
The Carmona Wine Urn is a first century Roman glass urn containing intact wine. Discovered in 2019 in Carmona, Spain during excavations of the city's western Roman necropolis, analysis of the urn's contents five years after has deemed the vessel the oldest surviving wine in the world, surpassing the previous record holder, the Speyer wine bottle (discovered in 1867) by three centuries.[11][12]
Beer was likely brewed from barley as early as 13,000 years ago in the Middle East.[13] Pliny the Elder wrote about the golden age of winemaking in Rome, the 2nd century BCE (200–100 BCE), when vineyards were planted.[14]
Examination and analysis of ancient pottery jars from the neolithic village of Jiahu in the Henan province of northern China revealed residue left behind by the alcoholic drinks they had once contained. Chemical analysis of the residue confirmed that a fermented drink made of grape and hawthorn fruit wine, honey mead and rice beer was being produced in 7000–5600 BC.[15][16][17] The residence in which the jar was discovered and other houses in the same village were found to contain many such jars suggesting that wine was an important part of their diet.[17]
The earliest evidence of winemaking was dated at 6,000 to 5,800 BCE in Georgia in the South Caucasus.[18] Excavations surrounding Neolithic settlements there unearthed grape pips of a variety which differed from those of wild grapes, pointing to deliberate cultivation, and local pottery dated to approximately 6000 BCE was decorated with depictions of celebrating human figures.[17]
The earliest clear chemical evidence of beer produced from barley dates to about 3500–3100 BCE, from the site of Godin Tepe in the Zagros Mountains of western Iran.[19][20] At a site dating to 3100-2900 BCE, a pottery vessel containing residue of alcoholic barley was discovered, possibly serving as the earliest proof of beer brewing in the region. However, it is unclear whether it was meant for intoxication or nourishment.[17]
Celtic people were known to have been making types of alcoholic cider as early as 3000 BCE.[21][22] and wine was consumed in Classical Greece at breakfast or at symposia, and in the 1st century BCE.[23]
Archaeological finds as well as ancient documentation serve as testimony to the popularity and abundance of alcohol in the Sumerian society.[24] Access to alcohol was regulated, the social elite indulged in it and it served as sacrificial offerings to the gods.[24] In Sumerian culture Alcohol was also a means for happiness.[24] In the epic of Gilgamesh, Enkidu the wild man drinks seven jugs of beer, becomes elated and sings with joy. Other characters routinely drink water, but drink alcohol when celebrating.[24] During the new year celebrations, the ceremonial reenactment of the drunken union between the king of Uruk and the high priestess of Ishtar, the goddess of procreation, symbolized the genesis of Ninkasi, the beer goddess.[24] A hymn to Ninkasi gives a detailed description of hash production in Sumer, involving the fermentation of bread and the addition of grapes and honey, resulting in an unfiltered brew drunk through straws.[24]
In Hierakonpolis, Egypt, the remains of a brewery dating to circa 3400 BCE was unearthed, with an estimated yield of up to 1135 litres (300 US gallons) of brew per day.[25] Wine was a symbol of power and was imported from abroad, hence it was reserved for royalty and the social elite, while beer was the drink of common society.[25] In the tomb of the Scorpion king, who ruled Hierakonpolis when the brewery was built, approximately 700 wine jars imported from the southern Levant were unearthed.[25] Financial documents recorded that the daily ration of beer for the workers who built the pyramids of Giza was nearly 4 litres, and modern reproductions of the ancient recipe produced a brew weighed in at 5 percent ABV, the same as that of the modern day pint.[25] Despite the many Egyptian sources describing brewing methods, very few discuss intoxication.[25] However, an annual celebration of the "Drunkenness of Hathor" commemorated the intoxication of the goddess Sekhmet/Hathor with beer disguised as blood by other gods, causing her to fall into a drunken stupor and allowing them to take control over creation, an act which prevented her from exterminating humanity.[25] In honor of this deed a red coloured alcohol was drunk in large quantities during the festival causing similar intoxicated stupors.[25] Osiris was also associated with wine, as his death and resurrection were compared to the cycle of withering and regrowth of the vine during the winter and spring.[26] The Oag festival, dedicated to Osiris, was marked by the drinking of wine, and during the late dynastic period the devotees of Osiris would offer prayers and conduct rituals, after which they would drink wine and consume bread, believing that they had been transubstantiated in to the flesh and blood of Osiris.[26] Multiple amphorae were discovered in the graves of pharaohs and elites as provisions for the afterlife and as offerings to Osiris, commonly with labels detailing their origin, maker, and date.[26] Over time, labels eventually included assessments of quality as well, such as "good," (nfr) "very good," (nfr nfr) or "very very good," (nfr nfr nfr) alongside provenance, and it was believed that certain vintages improved with age.[26] Archaeological findings reveal that some wines buried with their owners were several decades old, exceeding the average life expectancy, and therefore assumed to have outlived their creators.[26]
Medieval period
[edit]Medieval Middle East
[edit]Medieval Muslim chemists such as Jābir ibn Ḥayyān (Latin: Geber, ninth century) and Abū Bakr al-Rāzī (Latin: Rhazes, c. 865–925) experimented extensively with the distillation of various substances. The distillation of wine is attested in Arabic works attributed to al-Kindī (c. 801–873 CE) and to al-Fārābī (c. 872–950), and in the 28th book of al-Zahrāwī's (Latin: Abulcasis, 936–1013) Kitāb al-Taṣrīf (later translated into Latin as Liber servatoris).[27] 12th century: The process of distillation spread from the Middle East to Italy,[28] where distilled alcoholic drinks were recorded in the mid-12th century.[28]
Medieval Europe
[edit]In Italy, the works of Taddeo Alderotti (1223–1296) describe a method for concentrating alcohol involving repeated fractional distillation through a water-cooled still.[29] By the early 14th century, distilled alcoholic drinks had spread throughout the European continent.[28] Distillation spread to Ireland and Scotland no later than the 15th century, as did the common European practice of distilling "aqua vitae", primarily for medicinal purposes.[30][31]
Early modern period
[edit]in 1690, England passed "An Act for the Encouraging of the Distillation of Brandy and Spirits from Corn" [32] Alcoholic beverages played an important role in the Thirteen Colonies from their early days when drinking wine and beer at that time was safer than drinking water – which was usually taken from sources also used to dispose of sewage and garbage.[33] Drinking hard liquor was common occurrence in early nineteenth-century United States.[34]
The Whiskey Rebellion (also known as the Whiskey Insurrection) was a violent tax protest in the United States beginning in 1791 and ending in 1794 during the presidency of George Washington. The so-called "whiskey tax" was the first tax imposed on a domestic product by the newly formed federal government. Beer was difficult to transport and spoiled more easily than rum and whiskey.
Modern period
[edit]The Rum Rebellion of 1808 was a coup d'état in the then-British penal colony of New South Wales, staged by the New South Wales Corps in order to depose Governor William Bligh. Australia's first and only military coup, its name derives from the illicit rum trade of early Sydney, over which the 'Rum Corps', as it became known, maintained a monopoly. During the first half of the 19th century, it was widely referred to in Australia as the Great Rebellion.[35] The alcohol monopoly system has a long history in various countries, often implemented to limit the availability and consumption of alcohol for public health and social welfare reasons.
The alcohol monopoly was created in the Swedish town of Falun in 1850, to prevent overconsumption and reduce the profit motive for sales of alcohol. It later went all over the country in 1905 when the Swedish parliament ordered all sales of vodka to be done via local alcohol monopolies.[36] In 1894, the Russian Empire established a state monopoly on vodka, which became a major source of revenue for the Russian government.
Later in the nineteenth century opposition to alcohol grew in the form of the temperance movement, in the United States, United Kingdom, Canada, Scandinavia and India, and it eventually led to national prohibitions in Canada (1918 to 1920), Norway (spirits only from 1919 to 1926), Finland (1919 to 1932), and the United States (1920 to 1933), as well as provincial prohibition in India (1948 to present).[37]
Fermented drinks
[edit]Beer
[edit]
Beer is a beverage fermented from grain mash. It is typically made from barley or a blend of several grains and flavored with hops. Most beer is naturally carbonated as part of the fermentation process. If the fermented mash is distilled, then the drink becomes a spirit. Beer is the most consumed alcoholic beverage in the world.[38]
Cider
[edit]Cider or cyder (/ˈsaɪdər/ SY-dər) is a fermented alcoholic drink made from any fruit juice; apple juice (traditional and most common), peaches, pears ("Perry" cider) or other fruit. Cider alcohol content varies from 1.2% ABV to 8.5% or more in traditional English ciders. In some regions, cider may be called "apple wine".[39]
Fermented water
[edit]Fermented water is an ethanol-based water solution with approximately 15-17% ABV without sweet reserve. Fermented water is exclusively fermented with white sugar, yeast, and water. Fermented water is clarified after the fermentation to produce a colorless or off-white liquid with no discernible taste other than that of ethanol.
Mead
[edit]Mead (/miːd/), also called hydromel, is an alcoholic drink made by fermenting honey with water, sometimes with various fruits, spices, grains, or hops. The alcoholic content of mead may range from as low as 3% ABV to more than 20%. The defining characteristic of mead is that the majority of the drink's fermentable sugar is derived from honey. Mead can also be referred to as "honeywine."
Pulque
[edit]Pulque is the Mesoamerican fermented drink made from the "honey water" of maguey, Agave americana. Pulque can be distilled to produce tequila or Mezcal.[40]
Rice wine
[edit]Rice wine is an alcoholic drink fermented and possibly distilled from rice, consumed in East Asia, Southeast Asia and South Asia. Sake, huangjiu, mijiu, and cheongju are popular examples of East Asian rice wine.
Wine
[edit]
Wine is a fermented beverage most commonly produced from grapes. Wine involves a longer fermentation process than beer and often a long aging process (months or years), resulting in an alcohol content of 9%–16% ABV.
Sparkling wines such as French Champagne, Catalan Cava and Italian Prosecco are also made from grapes, with a secondary fermentation.
Fruit wines are made from fruits other than grapes, such as plums, cherries, or apples.
Fermentation process
[edit]Wine, beer, and spirits are produced through the activity of yeasts,[41] a group of roughly 160 species of single-celled fungi, some of which are beneficial, while others are associated with food spoilage or human disease.[42] The most commonly used yeasts in fermentation and baking belong to the genus Saccharomyces, whose name means "sugar fungus".[42] These organisms are cultivated both for their role in generating flavors and aromas considered desirable, and for their ability to inhibit the growth of competing microbes which would otherwise infect food.[42] Their production of alcohol is linked to their capacity to function with minimal oxygen.[42] In the presence of oxygen, other living cells metabolise fuel molecules leaving behind only carbon dioxide and water, when oxygen is absent sugars can only partially be broken down, following the general equation (from glucose to energy):[43]
Distilled beverages
[edit]
Distilled beverages (also called liquors or spirit drinks) are alcoholic drinks produced by distilling (i.e., concentrating by distillation) ethanol produced by means of fermenting grain, fruit, or vegetables.[44] Unsweetened, distilled, alcoholic drinks that have an alcohol content of at least 20% ABV are called spirits.[45] For the most common distilled drinks, such as whisky (or whiskey) and vodka, the alcohol content is around 40%. The term hard liquor is used in North America to distinguish distilled drinks from undistilled ones (implicitly weaker). Brandy, gin, mezcal, rum, tequila, vodka, whisky (or wiskey), baijiu, shōchū and soju are examples of distilled drinks. Distilling concentrates the alcohol and eliminates some of the congeners. Freeze distillation concentrates ethanol along with methanol and fusel alcohols (fermentation by-products partially removed by distillation) in applejack.
Fortified wine is wine, such as port or sherry, to which a distilled beverage (usually brandy) has been added.[46] Fortified wine is distinguished from spirits made from wine in that spirits are produced by means of distillation, while fortified wine is wine that has had a spirit added to it. Many different styles of fortified wine have been developed, including port, sherry, madeira, marsala, commandaria, and the aromatized wine vermouth.[47]
Rectified spirit
[edit]Rectified spirit, also called "neutral grain spirit", is alcohol which has been purified by means of "rectification" (i.e. repeated distillation). The term neutral refers to the spirit's lack of flavor that would have been present if the mash ingredients had been distilled to a lower level of alcoholic purity. Rectified spirit also lacks any flavoring added to it after distillation (as is done, for example, with gin). Other kinds of spirits, such as whiskey, (or whisky) are distilled to a lower alcohol percentage to preserve the flavor of the mash.
Rectified spirit is a clear, colorless, flammable liquid that may contain as much as 95% ABV. It is often used for medicinal purposes. It may be a grain spirit, or it may be made from other plants. It is used in mixed drinks, liqueurs, and tinctures, and also as a household solvent.
Congeners
[edit]In the alcoholic drinks industry, congeners are substances produced during fermentation. These substances include small amounts of chemicals such as occasionally desired alcohols, like propanol and 3-methyl-1-butanol, as well as compounds that are never desired such as acetone, acetaldehyde and glycols. Congeners are responsible for most of the taste and aroma of distilled alcoholic drinks and contribute to the taste of non-distilled drinks.[48] It has been suggested that these substances contribute to the symptoms of a hangover.[49] Tannins are congeners found in wine in the presence of phenolic compounds. Wine tannins add bitterness, have a drying sensation, taste herbaceous, and are often described as astringent. Wine tannins add balance, complexity, structure and make a wine last longer, so they play an important role in the aging of wine.[50]
Top-shelf liquor
[edit]Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars.[51]
Mixed drinks and others
[edit]A mixed drink is a beverage in which two or more ingredients are mixed, and is often alcoholic.[52]
Alcopops
[edit]An alcopop (or cooler) is any of certain mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including:
- Malt beverages to which various fruit juices or other flavorings have been added
- Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
- Mixed drinks containing distilled alcohol and sweet liquids such as fruit juices or other flavourings[53]
Alcohol powder
[edit]Alcohol powder or powdered alcohol or dry alcohol is a product generally made using micro-encapsulation. When reconstituted with water, the powder becomes an alcoholic drink.[54]
Well drink
[edit]A well drink or rail drink is an alcoholic beverage or mixed drink made using the lower-cost liquors stored within easy reach of the bartender in the bar's "speed rail", "speed rack", or "well", a rack or shelf at a lower level than the bar that the bartender uses to prepare drinks.[55][56][57]
Amount of use
[edit]

The average number of people who drink as of 2016[update] was 39% for males and 25% for females (2.4 billion people in total).[5] Females on average drink 0.7 drinks per day while males drink 1.7 drinks per day.[5] The rates of drinking varies significantly in different areas of the world.[5]
Uses
[edit]Activities
[edit]Drinking games
[edit]Drinking games are games which involve the consumption of alcoholic beverages and often enduring the subsequent intoxication resulting from them. Evidence of the existence of drinking games dates back to antiquity. Drinking games have been banned at some institutions, particularly colleges and universities.[59]
Drinking songs
[edit]A drinking song is a song sung while drinking an alcoholic beverage.
Experiences
[edit]Drinking establishments
[edit]Beer garden
[edit]A beer garden (German: Biergarten) is an outdoor area in which beer and food are served, typically at shared tables shaded by trees.
Beer hall
[edit]A beer hall (German: Bierpalast, Bierhalle) is a large pub that specializes in beer.
Cider house
[edit]A cider house is an establishment that sells alcoholic cider for consumption on the premises. Some cider houses also sell cider "to go", for consumption off the premises. A traditional cider house was often little more than a room in a farmhouse or cottage, selling locally fermented cider.
Ouzeri
[edit]An ouzeri (Greek ουζερί IPA: [uzeˈri]) is a type of Greek tavern which serves ouzo (a Greek liquor) and mezedes (small finger foods).
Pulquerías
[edit]Pulquerías (or pulcherías) are a type of tavern in Mexico that specialize in serving an alcoholic beverage known as pulque.
Tiki bar
[edit]A tiki bar is a themed drinking establishment that serves elaborate cocktails, especially rum-based mixed drinks such as the Mai Tai and Zombie cocktails.[60] Tiki bars are aesthetically defined by their tiki culture décor which is based upon a romanticized conception of tropical cultures, most commonly Polynesian.
Toddy shop
[edit]A toddy shop is a drinking establishment seen in some parts of India (particularly Kerala) where palm toddy, a mildly alcoholic beverage made from the sap of palm trees, is served along with food.
Wine bar
[edit]A wine bar is a tavern-like business focusing on selling wine, rather than liquor or beer. A typical feature of many wine bars is a wide selection of wines available by the glass. Some wine bars are profiled on wines of a certain type of origin, such as Italian wine or Champagne.[citation needed] While many wine bars are private "stand-alone" establishments, in some cases, wine bars are associated with a specific wine retailer or other outlet of wine, to provide additional marketing for that retailer's wine portfolio. In countries where licensing regulations allow this, some wine bars also sell the wines they serve, and effectively function as a hybrid between a wine shop and a wine bar.
Festivals
[edit]Beer festivals
[edit]A beer festival is an event at which a variety of beers are available for purchase. There may be a theme, for instance beers from a particular area, or a particular brewing style such as winter ales.
Wine festivals
[edit]Annual wine festivals celebrate viticulture and usually occur after the harvest of the grapes which, in the northern hemisphere, generally falls at the end of September and runs until well into October or later. They are common in most wine regions around the world and are to be considered in the tradition of other harvest festivals.
Tasting
[edit]Beer tasting
[edit]Beer tasting is a way to learn more about the history, ingredients, and production of beer, as well as different beer styles, hops, yeast, and beer presentation. A common approach is to analyze the appearance, smell, and taste of the beer, and then make a final judgment on the beer's quality. There are various scales used by beer journalists and experts to rate beer, such as the 1-20 scale used by British sommelier Jancis Robinson and the 1-100 scale used by American sommelier Joshua M. Bernstein. Professional organizations like the Wine & Spirit Education Trust often rate beer using verbal grades ranging from "faulty" to "outstanding" on a 1-5 scale.
Wine tasting
[edit]Wine tasting, on the other hand, is the sensory examination and evaluation of wine. While the practice of wine tasting is ancient, a more formalized methodology has been established since the 14th century. Modern, professional wine tasters use specialized terminology to describe the range of perceived flavors, aromas, and general characteristics of a wine. More informal, recreational tasting may involve similar terminology, but with a less analytical process and a more general, personal appreciation of the wine.
Tourism
[edit]Beer tourism
[edit]Craft beer tourism refers to tourism where the primary motivation of travel is to visit a brewery, beer festival, beer related activity or other event that allows attendees to experience all aspects of the craft beer-making, consuming and purchasing process.[61]
Wine tourism
[edit]Enotourism, oenotourism, wine tourism, or vinitourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.
Food
[edit]Apéritifs and digestifs
[edit]An apéritif is any alcoholic beverage usually served before a meal to stimulate the appetite,[62] while a digestif is any alcoholic beverage served after a meal for the stated purpose of improving digestion. Fortified wine, liqueurs, and dry champagne are common apéritifs. Because apéritifs are served before dining, they are usually dry rather than sweet. One example is Cinzano, a brand of vermouth. Digestifs include brandy, fortified wines and herb-infused spirits (Drambuie).
Cooking
[edit]
Pure ethanol tastes bitter to humans; some people also describe it as sweet.[63] However, ethanol is also a moderately effective solvent for many fatty substances and essential oils. This facilitates the use of flavoring and coloring compounds in alcoholic drinks as a taste mask, especially in distilled drinks. Some flavors may be naturally present in the beverage's raw material. Beer and wine may also be flavored before fermentation, and spirits may be flavored before, during, or after distillation. Sometimes flavor is obtained by allowing the beverage to stand for months or years in oak barrels, usually made of American or French oak. A few brands of spirits may also have fruit or herbs inserted into the bottle at the time of bottling.
Wine is important in cuisine not just for its value as an accompanying beverage, but as a flavor agent, primarily in stocks and braising, since its acidity lends balance to rich savory or sweet dishes.[64] Wine sauce is an example of a culinary sauce that uses wine as a primary ingredient.[65] Natural wines may exhibit a broad range of alcohol content, from below 9% to above 16% ABV, with most wines being in the 12.5–14.5% range.[66] Fortified wines (usually with brandy) may contain 20% alcohol or more.
Food preservative
[edit]Alcohol has been used to preserve food.[67]
This section needs expansion. You can help by adding to it. (March 2024) |
Drinking food
[edit]Terms for foods always served with alcoholic beverages:
- Anju—Korean term for drinking food
- Kap klaem—Thai term for drinking food
- Sakana—Japanese term for snacks served while drinking
Vinegar production
[edit]Vinegar (vyn egre; sour wine) is an aqueous solution of acetic acid and trace compounds that may include flavorings. Vinegar typically contains from 5% to 18% acetic acid by volume.[68] Usually, the acetic acid is produced by a double fermentation, converting simple sugars to ethanol using yeast and ethanol to acetic acid using acetic acid bacteria.[69]
The source materials for making vinegar are varied – different fruits, grains, alcoholic beverages, and other fermentable materials are used:[70]
- Apple cider vinegar, or cider vinegar, is a vinegar made from cider.[71]
- Rice vinegar is a vinegar made from rice wine.
Wine and food matching
[edit]
Wine and food matching is the process of pairing food dishes with wine to enhance the dining experience. In many cultures, wine has had a long history of being a staple at the dinner table and in some ways both the winemaking and culinary traditions of a region will have evolved together over the years. Rather than following a set of rules, local cuisines were paired simply with local wines. The modern "art" of food pairings is a relatively recent phenomenon, fostering an industry of books and media with guidelines for pairings of particular foods and wine. In the restaurant industry, sommeliers are often present to make food pairing recommendations for the guest. The main concept behind pairings is that certain elements (such as texture and flavor) in both food and wine interact with each other, and thus finding the right combination of these elements will make the entire dining experience more enjoyable. However, taste and enjoyment are very subjective and what may be a "textbook perfect" pairing for one taster could be less enjoyable to another.[72]
Offerings
[edit]Folk saints
[edit]Alcoholic beverages are typical offerings for the folk saint Maximón,[73] and Santa Muerte.[74][75] Both folk saints have been described as narco-saints.[76][77]
Religious
[edit]Libation
[edit]A libation is a ritual pouring of a liquid, or grains such as rice, as an offering to a deity or spirit, or in memory of the dead. It was common in many religions of antiquity and continues to be offered in cultures today. Wine or other alcoholic drinks are often used for libation.
Africa
[edit]
Libation was part of ancient Egyptian society where it was a drink offering to honor and please the various divinities, sacred ancestors, humans present and humans who are alive but not physically present, as well as the environment.[78] It is suggested that libation originated somewhere in the upper Nile Valley and spread out to other regions of Africa and the world.[79][80] According to Ayi Kwei Armah, "[t]his legend explains the rise of a propitiatory custom found everywhere on the African continent: libation, the pouring of alcohol or other drinks as offerings to ancestors and divinities."[81]
Americas
[edit]In the Quechua and Aymara cultures of the South American Andes, it is common to pour a small amount of one's beverage on the ground before drinking as an offering to the Pachamama, or Mother Earth. This especially holds true when drinking Chicha, an alcoholic beverage unique to this part of the world. The libation ritual is commonly called challa and is performed quite often, usually before meals and during celebrations. The sixteenth century writer Bernardino de Sahagún records the Aztec ceremony associated with drinking octli:
Libation was done in this manner: when octli was drunk, when they tasted the new octli, when someone had just made octli...he summoned people. He set it out in a vessel before the hearth, along with small cups for drinking. Before having anyone drink, he took up octli with a cup and then poured it before the hearth; he poured the octli in the four directions. And when he had poured the octli then everyone drank it.[82]
Sacramental wine in Christianity
[edit]
The amount of sacramental wine consumed during the Eucharist is typically limited to a single sip or small portion, which does not result in a measurable increase in the participant's blood alcohol content. This controlled and symbolic consumption of the sacramental wine is an integral part of the Eucharistic rite and does not lead to intoxication.
Catholic Church
[edit]According to the Catholic Church, the sacramental wine used in the Eucharist must contain alcohol. Canon 924 of the present Code of Canon Law (1983) states:
§3 The wine must be natural, made from grapes of the vine, and not corrupt.[83]
Lutheranism
[edit]In Lutheranism, the Catechism teaches:[84]
289. What are the visible elements in the Sacrament?
The visible elements are bread and wine.
935. Matt. 26:26-27 Jesus took bread … Then He took the cup.
Note: “The fruit of the vine” (Luke 22:18) in the Bible means wine, not grape juice. See also 1 Cor. 11:21[84]
Some Evangelical Lutheran Church in America (ELCA) congregations make grape juice available for children and those who are abstaining from alcohol and some will accommodate those with an allergy to wheat, gluten, or grapes.[85]
Tincture
[edit]
A tincture is typically an extract of plant or animal material dissolved in ethanol (ethyl alcohol). Solvent concentrations of 25–60% are common, but may run as high as 90%.[86] In chemistry, a tincture is a solution that has ethanol as its solvent. In herbal medicine, alcoholic tinctures are made with various ethanol concentrations, which should be at least 20% alcohol for preservation purposes.[86][87]
Other
[edit]A flaming drink is often ignited for aesthetic and entertainment purposes.
Alcoholic beverage may be consumed to celebrate observances such as the International Beer Day, International whisk(e)y day, or National Vodka Day. They also drink them for social events like International Women's Collaboration Brew Day, where people come together to make beer.
Alcohol measurement
[edit]Alcohol measurements are units of measurement for determining amounts of beverage alcohol. Alcohol concentration in beverages is commonly expressed as alcohol by volume (ABV), ranging from less than 0.1% in fruit juices to up to 98% in rare cases of spirits. A standard drink is used globally to quantify alcohol intake, though its definition varies widely by country. Serving sizes of alcoholic beverages also vary by country.
Beverage-specific equipment
[edit]Professions
[edit]Laws
[edit]
Alcohol laws regulate the manufacture, packaging, labelling, distribution, sale, consumption, blood alcohol content of motor vehicle drivers, open containers, and transportation of alcoholic drinks. Such laws generally seek to reduce the adverse health and social impacts of alcohol consumption. In particular, alcohol laws set the legal drinking age, which usually varies between 15 and 21 years old, sometimes depending upon the type of alcoholic drink (e.g., beer vs wine vs hard liquor or distillates). Some countries do not have a legal drinking or purchasing age, but most countries set the minimum age at 18 years.[2]
Some countries, such as the U.S., have the drinking age higher than the legal age of majority (18), at age 21 in all 50 states. Such laws may take the form of permitting distribution only to licensed stores, monopoly stores, or pubs and they are often combined with taxation, which serves to reduce the demand for alcohol (by raising its price) and it is a form of revenue for governments. These laws also often limit the hours or days (e.g., "blue laws") on which alcohol may be sold or served, as can also be seen in the "last call" ritual in US and Canadian bars, where bartenders and servers ask patrons to place their last orders for alcohol, due to serving hour cutoff laws. In some countries, alcohol cannot be sold to a person who is already intoxicated. Alcohol laws in many countries prohibit drunk driving.
In some jurisdictions, alcoholic drinks are totally prohibited for reasons of religion (e.g., Islamic countries with sharia law) or for reasons of local option, public health, and morals (e.g., Prohibition in the United States from 1920 to 1933). In jurisdictions which enforce sharia law, the consumption of alcoholic drinks is an illegal offense,[88] although such laws may exempt non-Muslims.[89]
Alcohol-related crimes
[edit]
Alcohol is used in rum-running, the illegal business of smuggling alcoholic beverages where such transportation is forbidden by law.
Wine fraud relates to the commercial aspects of wine. The most prevalent type of fraud is one where wines are adulterated, usually with the addition of cheaper products (e.g. juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor).
Moonshine is illegal to produce and sell in most countries. In Prohibition-era United States, moonshine distillation was done at night to deter discovery.[90] Once the liquor was distilled, drivers called "runners" or "bootleggers" smuggled moonshine liquor across the region in cars specially modified for speed and load-carrying capacity.[91]
Outbreaks of methanol poisoning have occurred when methanol is used to adulterate moonshine.[92]
In Australia, a sly-grog shop (or shanty) is an unlicensed hotel, liquor-store or other vendor of alcoholic beverages, sometimes with the added connotation of selling poor-quality products.[93]
Pruno also known as prison hooch or prison wine, is a term used in the United States to describe an improvised alcoholic beverage. It is variously made from apples, oranges, fruit cocktail, fruit juices, hard candy, sugar, high fructose syrup, and possibly other ingredients, including crumbled bread.[94]
Most countries have laws specifically for the offense of drunk driving. Driving under the influence (DUI) or driving while intoxicated (DWI), is the crime of driving a motor vehicle while impaired by alcohol or other drugs (including those prescribed by physicians).[95]
Public intoxication laws vary widely by jurisdiction, but include public nuisance laws, open-container laws, and prohibitions on drinking alcohol in public or certain areas.[96]
Health effects of alcohol
[edit]Alcohol is a common metabolic by-product formed during the breakdown of sugars in many living cells, though it is typically further metabolised to release additional energy.[97] Certain yeasts constitute an exception, as they excrete alcohol into their environment, where it acts as a chemical defense against competing microorganisms; this role is analogous to that of lactic acid in fermented foods and aromatic compounds in plants.[97] While advantageous to yeast, alcohol is toxic to most cells, and in humans its intoxicating effects result from interference with the normal functioning of brain cells.[97]
Alcohol is a depressant, which in low doses causes euphoria, reduces anxiety, and increases sociability. In higher doses, it causes drunkenness, stupor, unconsciousness, or death. A meta analysis of 107 cohort studies concludes low daily alcohol intake provides no health benefits and increased consumption, even at relatively low levels of daily intake (>2 beverages for women and >3 beverages for men), increases health- and mortality-risks.[98][99]
Short-term effects of alcohol consumption range from a decrease in anxiety and motor skills and euphoria at lower doses to intoxication (drunkenness), to stupor, unconsciousness, anterograde amnesia (memory "blackouts"), and central nervous system depression at higher doses. Cell membranes are highly permeable to alcohol, so once it is in the bloodstream, it can diffuse into nearly every cell in the body. Alcohol can greatly exacerbate sleep problems. During abstinence, residual disruptions in sleep regularity and sleep patterns are the greatest predictors of relapse.[100] Long-term use can lead to an alcohol use disorder, an increased risk of developing physical dependence, cardiovascular disease, and several types of cancer.

Some nations have introduced alcohol packaging warning messages that inform consumers about alcohol and cancer, as well as fetal alcohol syndrome.[101] The addition of warning labels on alcoholic beverages is historically supported by organizations of the temperance movement, such as the Woman's Christian Temperance Union, as well as by medical organisations, such as the Irish Cancer Society.[102][103]
The International Agency for Research on Cancer lists ethanol as a carcinogen and states that: "There is sufficient evidence and research showing the carcinogenicity of acetaldehyde (the major metabolite of ethanol) which is excreted by the liver enzyme when one drinks alcohol."[104] The World Health Organization also considers alcohol to be a carcinogen with no quantity of consumption considered to be risk free.[105] WHO estimates nearly half of alcohol-attributable cancers in the WHO European Region are linked to light or moderate drinking defined as "less than 1.5 litres of wine or less than 3.5 litres of beer or less than 450 millilitres of spirits per week".[105]
Public awareness of the link between alcohol consumption and cancer is alarmingly low in the U.S.[106] Dr. Vivek Murthy, the U.S. Surgeon General asked for Cancer Warnings on Alcohol.[107]
See also
[edit]- List of alcoholic drinks
- List of national drinks
- List of whisky brands
- List of rum brands
- List of tequilas
- List of vodka brands
- Liquor
- Beer and breweries by region
- List of barley-based drinks
- List of beer cocktails
- List of cocktails
- List of IBA official cocktails
- Beer and breweries by region
- Alcoholic beverage industry in Europe
- Alcohol (chemistry)
- Homebrewing
References
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- ^ a b "Minimum Legal Age Limits". IARD.org. International Alliance for Responsible Drinking. Archived from the original on 4 May 2016. Retrieved 23 June 2016.
- ^ Henry, Yeomans (18 June 2014). Alcohol and Moral Regulation: Public Attitudes, Spirited Measures and Victorian Hangovers. Policy Press. p. 244. ISBN 978-1-4473-0994-9.
- ^ a b Jernigan, D; Ross, CS (March 2020). "The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses". Journal of Studies on Alcohol and Drugs. Supplement. Sup 19 (Suppl 19): 13–25. doi:10.15288/jsads.2020.s19.13. PMC 7064002. PMID 32079559.
- ^ a b c d e f Griswold, Max G.; Fullman, Nancy; Hawley, Caitlin; Arian, Nicholas; Zimsen, Stephanie R M.; Tymeson, Hayley D.; Venkateswaran, Vidhya; Tapp, Austin Douglas; Forouzanfar, Mohammad H.; Salama, Joseph S.; Abate, Kalkidan Hassen; Abate, Degu; Abay, Solomon M.; Abbafati, Cristiana; Abdulkader, Rizwan Suliankatchi; Abebe, Zegeye; Aboyans, Victor; Abrar, Mohammed Mehdi; Acharya, Pawan; Adetokunboh, Olatunji O.; Adhikari, Tara Ballav; Adsuar, Jose C.; Afarideh, Mohsen; Agardh, Emilie Elisabet; Agarwal, Gina; Aghayan, Sargis Aghasi; Agrawal, Sutapa; Ahmed, Muktar Beshir; Akibu, Mohammed; et al. (August 2018). "Alcohol use and burden for 195 countries and territories, 1990–2016: a systematic analysis for the Global Burden of Disease Study 2016". The Lancet. 392 (10152): 1015–1035. doi:10.1016/S0140-6736(18)31310-2. ISSN 0140-6736. PMC 6148333. PMID 30146330.
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- ^ McGovern P, Jalabadze M, Batiuk S, Callahan MP, Smith KE, Hall GR, Kvavadze E, Maghradze D, Rusishvili N, Bouby L, Failla O, Cola G, Mariani L, Boaretto E, Bacilieri R, This P, Wales N, Lordkipanidze D (November 2017). "Early Neolithic wine of Georgia in the South Caucasus". Proceedings of the National Academy of Sciences of the United States of America. 114 (48): E10309 – E10318. Bibcode:2017PNAS..11410309M. doi:10.1073/pnas.1714728114. PMC 5715782. PMID 29133421.
- ^ McGovern, Patrick (2009). Uncorking the Past. University of California Press. pp. 66–71. ISBN 978-0-520-25379-7.
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- ^ a b c d e f g Gately, Iain (2009). Drink: a cultural history of alcohol (1. ed., 1. paperback print ed.). New York, NY: Gotham Books. pp. 5–6. ISBN 978-1-59240-464-3.
- ^ a b c d e Gately, Iain (2009). Drink: a cultural history of alcohol (1. ed., 1. paperback print ed.). New York, NY: Gotham Books. pp. 7–8. ISBN 978-1-59240-464-3.
- ^ al-Hassan, Ahmad Y. (2009). "Alcohol and the Distillation of Wine in Arabic Sources from the 8th Century". Studies in al-Kimya': Critical Issues in Latin and Arabic Alchemy and Chemistry. Hildesheim: Georg Olms Verlag. pp. 283–298. (same content also available on the author's website Archived 29 December 2015 at the Wayback Machine); cf. Berthelot, Marcellin; Houdas, Octave V. (1893). La Chimie au Moyen Âge. Vol. I–III. Paris: Imprimerie nationale. vol. I, pp. 141, 143.
- ^ a b c Forbes, Robert James (1970). A Short History of the Art of Distillation: From the Beginnings up to the Death of Cellier Blumenthal. Brill. ISBN 978-90-04-00617-1. Archived from the original on 23 January 2023. Retrieved 28 June 2010.
- ^ Holmyard, Eric John (1957). Alchemy. Harmondsworth: Penguin Books. ISBN 978-0-486-26298-7.
{{cite book}}: ISBN / Date incompatibility (help) pp. 51–52. - ^ Whiskey: Technology, Production and Marketing: Handbook of Alcoholic Beverages Series p2 Academic Press 2003
- ^ Artemas Ward, "Aqua Vitae" The Grocer's Encyclopedia, p. 32.
- ^ Preventing Alcohol Abuse: Alcohol, Culture, and Control By David J. Hanson page 3
- ^ "America's History of Drinking". Alcohol.org.
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- ^ Super, "Alcoholic Beverages", pp. 45–46.
- ^ McGee, Harold (2004). On Food and Cooking: The Science and Lore of the Kitchen. New York: Scribner. p. 714. ISBN 978-1-4165-5637-4.
- ^ a b c d McGee, Harold (2004). On Food and Cooking: The Science and Lore of the Kitchen. New York: Scribner. p. 715. ISBN 978-1-4165-5637-4.
- ^ McGee, Harold (2004). On Food and Cooking: The Science and Lore of the Kitchen. New York: Scribner. pp. 715–716. ISBN 978-1-4165-5637-4.
- ^ "Distilled spirit/distilled liquor". Britannica. Archived from the original on 9 May 2008. Retrieved 5 February 2013.
- ^ Lichine, Alexis. Alexis Lichine's New Encyclopedia of Wines & Spirits (5th edition) (New York: Alfred A. Knopf, 1987), 707–709.
- ^ Lichine, Alexis (1987). Alexis Lichine's New Encyclopedia of Wines & Spirits (5th ed.). New York: Alfred A. Knopf. p. 236. ISBN 978-0-394-56262-9.
- ^ Robinson, J., ed. (2006). The Oxford Companion to Wine (3rd ed.). New York: Oxford University Press. p. 279. ISBN 978-0-19-860990-2.
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In professional bars, a 'speed rail' usually replaces the front bar. This rack, attached to the bar or sink directly in front of the bartender, holds 'house brands' (usually less-expensive brands) of front-bar liquor. The bartender defers to the well brand of liquor for every drink unless the customer specifies a well-known brand, or 'call brand,' as it is known in bartending lingo. The more expensive call brands stay on the back bar. That means that you will prepare a White Russian with generic coffee brandy instead of the most commonly known call brand (Kahlúa) unless the drink specifically requests otherwise (or if your bar is using Kahlúa as its well brand). There is a further classification of alcohols called the 'premium' or 'top-shelf' brands. These are even higher quality bottles of liquor – such as Bombay gin or Old Grand Dad bourbon.
- ^ Kulp K (2014). Booze for Babes: The Smart Woman's Guide to Drinking Spirits Right. Hundred Proof Publishing Co. p. 113. ISBN 978-0-9857731-0-6.
Rail liquors are the selection of bottles bartenders keep in the long shelf under the bar counter, called the rail. These bottles are usually the cheapest liquor they carry, and are often used automatically unless you, or the cocktail menu, specify otherwise.
- ^ Katsigris, Costas; Thomas, Chris (2012). The Bar and Beverage Book (5th ed.). John Wiley & Sons. p. 704. ISBN 9780470248454.
speed rail, speed rack. A bottle-width rack for liquor bottles that is attached to the apron of underbar equipment.
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- ^ "6 Secrets of Cooking with Wine". Archived from the original on 22 March 2017. Retrieved 12 April 2017.
- ^ Parker, Robert M. (2008). Parker's Wine Buyer's Guide, 7th Edition. Simon and Schuster. p. 15. ISBN 978-1-4391-3997-4.
- ^ Jancis Robinson (2006). The Oxford Companion to Wine (3rd ed.). Oxford University Press. ISBN 978-0-19-860990-2. See alcoholic strength at p. 10.
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- ^ "Vinegar". TH Chan School of Public Health, Harvard University. 1 October 2019. Archived from the original on 14 November 2022. Retrieved 4 March 2020.
- ^ Ulbricht CE, ed. (2010). "Apple Cider Vinegar". Natural Standard Herb & Supplement Guide: An Evidence-Based Reference (1st ed.). Elsevier. p. 59. ISBN 978-0-323-07295-3.
- ^ K. MacNeil The Wine Bible pg 83-88 Workman Publishing 2001 ISBN 1-56305-434-5
- ^ Khan, Gulnaz (24 January 2018). "Meet Maximón: The Liquor-Drinking, Chain-Smoking Saint". National Geographic. Archived from the original on 12 June 2018.
- ^ Araujo Peña, Sandra Alejandro; Barbosa Ramírez Marisela; Galván Falcón Susana; García Ortiz Aurea; Uribe Ordaz Carlos. "El culto a la Santa Muerte: un estudio descriptivo" [The Santa Muerte Cult:A descriptive study]. Revista Psichologia (in Spanish). Mexico City: Universidad de Londres. Retrieved 7 October 2009.
- ^ Villarreal, Hector (5 April 2009). "La Guerra Santa de la Santa Muerte" [The Holy War of Santa Muerte]. Milenio semana (in Spanish). Mexico City: Milenio. Archived from the original on 16 October 2009. Retrieved 7 October 2009.
- ^ Vincent, Isabel (21 December 2021). "Santa Muerte and five more 'religious' saints worshiped by drug cartels". New York Post. Retrieved 10 June 2022.
- ^ Flannagin, Jake (September 2014). "The Rise of the Narco-Saints". The Atlantic. Retrieved 10 June 2022.
- ^ Nehusi, Kimani S.K. (2016). Libation. An Afrikan Ritual of Heritage in the Circle of Life. University Press of America. p. 14. ISBN 978-0-7618-6710-4.
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- ^ James, George G. M. (1954). Stolen Legacy. New York: Philosophical Library.
- ^ Armah, Ayi Kwei (2006). The Eloquence of the Scribes: a memoir on the sources and resources of African literature. Popenguine, Senegal: Per Ankh. p. 207.
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- ^ Code of Canon Law, 1983 Archived 19 June 2006 at the Wayback Machine
- ^ a b Weber, Karl (31 May 2013). "Fruit of Which Vine?". Steadfast Lutherans. Retrieved 18 April 2024.
- ^ An example of a church that does. See the "Sunday Worship" section on the "Welcome" page.
- ^ a b Groot Handboek Geneeskrachtige Planten by Geert Verhelst
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Alcoholic beverage
View on GrokipediaFundamentals
Definition and Classification
An alcoholic beverage is a liquid intended for human consumption that contains ethanol (ethyl alcohol, C₂H₅OH), typically produced through the fermentation of sugars by yeast or bacteria.[13] Ethanol serves as the primary intoxicating agent, with concentrations measured as alcohol by volume (ABV).[14] In legal contexts, such as under U.S. federal law, an alcoholic beverage includes any liquid form containing at least 0.5% alcohol by volume and fit for beverage purposes.[15] Alcoholic beverages are broadly classified by production method and ethanol content. Fermented beverages, resulting directly from microbial action on starches or sugars without distillation, generally range from 2% to 15% ABV; examples include beers (typically 4–8% ABV from malted grains), wines (9–16% ABV from fruits like grapes), and ciders (4–8% ABV from apples).[16] [17] Distilled spirits, produced by fermenting a base and then distilling to concentrate the ethanol, usually exceed 40% ABV (80 proof), encompassing categories such as whiskey, vodka, rum, and gin.[18] [19] Additional classifications include fortified wines, where distilled spirits are added to fermented wine, elevating ABV to 16–24%; and liqueurs, sweetened spirits often at 15–30% ABV with flavorings.[16] [19] Regulatory bodies like the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) further delineate classes based on ingredients and processes, such as malt beverages for beers derived from malted grains.[20] Variations in ABV occur due to production techniques, regional standards, and product specifics, with some craft beers reaching 9–12% ABV and high-proof spirits up to 95% ABV.[21] [19]Chemical Composition and Properties
Alcoholic beverages are composed mainly of water and ethanol (ethyl alcohol, C₂H₅OH), with ethanol derived from the anaerobic fermentation of sugars by yeast species such as Saccharomyces cerevisiae.[2] [22] Ethanol concentrations, expressed as alcohol by volume (ABV), vary widely: typically 3–6% in beers, 8–15% in wines, and 35–50% or higher in distilled spirits.[2] [23] In certain sweet liqueurs, residual sugars may exceed ethanol content by mass, though water remains the predominant solvent.[2] Beyond ethanol and water, beverages contain congeners—byproducts of fermentation and, in distilled products, incomplete separation during processing—including fusel alcohols (e.g., propanol, butanol, isoamyl alcohol), organic acids (e.g., acetic, lactic, tartaric), aldehydes (e.g., acetaldehyde), ketones, esters, and higher alcohols.[1] [2] These congeners, present in trace to moderate amounts (e.g., fusel oils at 0.1–0.5% in spirits), impart flavor, aroma, and color but can exacerbate physiological effects like hangovers due to slower metabolism compared to ethanol.[24] Beer additionally features dissolved carbon dioxide (from fermentation, contributing effervescence), polyphenols from hops, and residual carbohydrates; wines include tannins from grape skins and seeds, plus sulfur compounds; spirits, post-distillation, retain volatile congeners like ethyl acetate unless rectified to near-purity.[2] Trace methanol (from pectin demethylation in fruit-based ferments) occurs at levels below 0.2% ABV in compliant products, far lower than ethanol.[2] Ethanol exhibits key physical properties influencing beverage characteristics: it is a colorless, volatile liquid with a boiling point of 78.3–78.5°C, density of 0.789 g/cm³ at 20°C, and flash point of 13°C, rendering it flammable and aiding distillation separation from water (boiling point 100°C).[22] [2] Chemically, its hydroxyl group confers polarity and hydrogen bonding, enabling miscibility with water and extraction of polar flavor compounds during production, while its chirality is absent in commercial ethanol (achiral molecule).[22] In dilute aqueous solutions as in beverages, ethanol lowers surface tension and viscosity relative to pure water, affecting mouthfeel and pour dynamics.[25] Congeners modify these properties variably; for instance, esters enhance solubility of hydrophobic aromas, while acids lower pH (e.g., 3–4 in wines), contributing to stability against microbial spoilage.[1]Basic Production Processes
The fundamental process in producing alcoholic beverages is fermentation, whereby yeast converts fermentable sugars from plant sources into ethanol and carbon dioxide under anaerobic conditions. This biochemical reaction, known as alcoholic fermentation, typically requires a substrate rich in carbohydrates—such as malted grains for beer, grape juice for wine, or fruit mashes for cider—along with water and suitable yeast strains like Saccharomyces cerevisiae.[26] The process occurs at controlled temperatures, usually between 10–30°C depending on the beverage type, to optimize ethanol yield, which generally reaches 5–15% alcohol by volume (ABV) before any further processing. Preparation of the fermentable substrate varies by beverage but commonly involves extraction of sugars: for grain-based drinks, this includes malting (germination and kilning of barley to produce enzymes), mashing (hydrolyzing starches into sugars with hot water), and lautering (separating the liquid wort from solids).[27] For fruit-based beverages like wine, it entails crushing and pressing to release juices containing natural sugars.[28] Yeast is then pitched into the must or wort, initiating primary fermentation, which lasts from days to weeks until sugars are largely depleted, as monitored by specific gravity measurements.[6] For distilled spirits, fermentation precedes distillation, where the low-ABV wash (typically 6–10% ethanol) is heated in stills—such as pot or column stills—to vaporize and condense ethanol, exploiting its lower boiling point (78.4°C) compared to water (100°C), thereby concentrating alcohol to 40% ABV or higher.[29] This fractional distillation separates ethanol from water, congeners, and impurities, often in multiple runs for purity, followed by maturation in barrels for flavor development in products like whiskey or rum.[30] Post-fermentation steps common to many beverages include clarification (via fining or filtration to remove solids and haze), stabilization (to prevent refermentation), and sometimes carbonation or fortification.[28] These processes ensure product stability and quality, with ethanol content verified through distillation proofs or hydrometry.[2]Historical Development
Prehistoric and Ancient Origins
The earliest archaeological evidence for alcoholic beverages dates to approximately 13,000 years ago in the Raqefet Cave, Israel, where stone mortars used by Natufian foragers contained residues indicative of cereal-based beer brewing, suggesting semi-sedentary groups exploited wild grains for fermentation prior to widespread agriculture.[31] This predates settled farming but aligns with the transition from foraging to early cultivation, as fermentation likely enhanced caloric density and palatability of stored grains. Further evidence from southern China, around 7000 BCE at the Jiahu site, reveals pottery jars with chemical traces of a fermented beverage combining rice, honey, and hawthorn fruit or grapes, marking the oldest confirmed mixed alcoholic drink and coinciding with early rice domestication.[32] In the Near East, residues in jars from Hajji Firuz Tepe, Iran, dated 5400–5000 BCE, provide some of the earliest signs of grape wine production, while similar analyses in Georgia's Shulaveri-Shomu culture around 6000 BCE confirm unadulterated grape wine in large storage vessels, linked to the region's wild grape progenitors and early viticulture.[33] Beer production appears in Göbekli Tepe, Turkey, circa 9500 BCE, with potential but inconclusive traces in limestone basins used for feasting, possibly motivating communal gatherings and labor for monumental construction.[34] These prehistoric instances, verified through tartaric acid and other biomarkers in residue analysis, indicate alcohol's role in ritual, nutrition, and social cohesion among pre-agricultural and Neolithic societies, rather than mere accident from spoiled fruit. By the ancient period, alcoholic beverages integrated into Mesopotamian civilization, where Sumerians in southern Iraq brewed barley beer as a dietary staple by 4000 BCE, evidenced by administrative texts and brewing residues; the Hymn to Ninkasi from circa 1800 BCE details malting, mashing, and fermentation processes, portraying beer—called sikaru—as a divine gift essential for workers' rations and temple offerings.[35] In Egypt, beer (henket) from emmer wheat emerged by 3150 BCE, with tomb depictions and brewery remains showing bread-based fermentation strained through sieves, serving as safe hydration amid Nile contamination risks and fueling pyramid laborers at rates of up to 10 loaves and jars daily per worker.[36] Wine followed, imported from the Levant, but local production grew, as seen in Tutankhamun's tomb artifacts. Chinese ancient texts and residues extend prehistoric fermentation into the Shang Dynasty (1600–1046 BCE), with jiu—a millet or rice beer—used in rituals, while grape wine evidence from Xinjiang tombs around 1300 BCE reflects Silk Road exchanges.[37] In the Indus Valley, circa 2000 BCE, grog-like mixes of barley, grapes, and rice appear in Harappan pottery, suggesting diverse fermentation adapting to local crops. These developments, corroborated by stratigraphic dating and spectrometry, underscore alcohol's causal links to surplus agriculture, urbanization, and codified economies, though over-reliance risked nutritional deficits from incomplete fermentation.[38]Medieval and Early Modern Periods
During the medieval period (c. 500–1500 CE), beer and ale constituted primary alcoholic beverages in northern and central Europe, valued for their nutritional content and relative purity compared to contaminated water sources. Brewed from malted grains using gruit—a mixture of herbs like bog myrtle, yarrow, and wild rosemary—for bitterness and preservation rather than hops, which were not widely adopted until the late Middle Ages, these low-alcohol drinks (often 1–3% ABV) were produced at home or in small-scale operations until the 12th century, after which commercial brewing expanded in towns.[39] [40] [41] Monasteries, such as those of the Benedictines, refined brewing techniques, producing higher-quality ales for communal consumption and trade, with records indicating up to 1,000 liters per monk annually in some abbeys by the 13th century.[42] Daily intake for adults and children alike averaged the equivalent of 0.33 pints of modern ale, providing calories and vitamins in diets lacking fresh produce.[43] In southern Europe, wine remained dominant where viticulture thrived, with monastic orders like the Cistercians establishing extensive vineyards for Eucharistic use and sustenance, yielding up to 200–300 hectoliters per hectare in favorable regions such as Burgundy by the 12th century.[44] Production involved foot-treading grapes in open vats followed by fermentation in amphorae or wooden barrels, resulting in still, often oxidized wines of 10–12% ABV, transported via rivers like the Rhine for trade.[45] Distillation techniques, adapted from Islamic alchemists via Salerno scholars around 1100–1200 CE, produced aqua vitae—early spirits from wine or ale—for medicinal purposes, with Arnold of Villanova documenting fractional distillation methods yielding 40–50% ABV elixirs by 1300.[46] [47] The early modern period (c. 1500–1800) saw the rise of distilled spirits alongside continued fermentation traditions, driven by improved alembic stills and colonial trade. In northern Europe, hopped beer standardized under regulations like Bavaria's Reinheitsgebot of 1516, mandating only water, barley, and hops to curb adulteration, boosting clarity and shelf life for export.[40] Dutch genever, a malt-wine spirit flavored with juniper berries for purported health benefits, emerged in the 16th century, reaching 30–40% ABV through pot still distillation. Its introduction to England by William III in 1689 fueled the "gin craze" of the 1720s–1750s, with consumption peaking at 14 million gallons annually by 1743 amid urbanization and cheap imports, prompting regulatory acts like the 1751 Gin Act to curb social disorder.[48] Wine production intensified in France and Italy, with techniques like racking and sulfur addition enhancing quality, while brandy distillation from surplus grapes became commercialized in Cognac by the 1600s.[49] Overall, per capita alcohol intake rose with population growth, though spirits' potency shifted consumption patterns toward recreational rather than subsistence use.[50]Industrial Revolution and Modern Era
The Industrial Revolution, beginning in the late 18th century in Britain and spreading across Europe and North America, revolutionized alcoholic beverage production through mechanization and scale. Steam engines facilitated grain milling and pumping in breweries, enabling large-scale operations that processed vast quantities of malt, while improved transportation networks distributed products farther and faster.[51] [52] In brewing, the adoption of hydrometers and thermometers by the early 19th century allowed precise measurement of specific gravity and temperature, optimizing fermentation control and consistency.[53] Distillation advanced with Aeneas Coffey's 1830 invention of the continuous still, which boosted efficiency in spirits production by enabling uninterrupted operation and higher yields of neutral spirits like those used in gin and vodka.[54] Louis Pasteur's mid-19th-century research on fermentation provided a scientific foundation for preventing spoilage, demonstrating that yeast actively converts sugars to alcohol and that heating beverages to around 55°C kills harmful microbes without halting the process entirely—a technique now known as pasteurization.[55] [56] This work, detailed in his 1866 book Études sur le vin, enabled brewers and winemakers to produce stable, exportable products, reducing losses from bacterial contamination that had plagued artisanal methods.[57] By the late 19th century, these innovations spurred the growth of branded industrial giants, such as Guinness in Ireland (founded 1759 but scaled industrially) and Bass in England, which dominated markets through consistent quality and advertising. The temperance movement, gaining momentum in the 19th century amid urbanization and rising spirits consumption, culminated in regulatory backlash, including the U.S. Prohibition era from 1920 to 1933 under the 18th Amendment, which banned manufacture, sale, and transport of beverages over 0.5% alcohol.[58] This led to clandestine production, declining alcohol quality (with an estimated 1,000 annual deaths from adulterated spirits), and industry contraction, reducing U.S. breweries from over 4,000 in 1873 to 44 by the 1970s.[59] [53] Repeal in 1933 via the 21st Amendment spurred recovery but entrenched government controls like licensing and taxation, while fostering diversification toward spirits, which comprised over 75% of post-Prohibition sales initially.[59] In the 20th century, globalization accelerated as branded beverages crossed borders, with U.S. exports rising post-World War II and European lagers like Pilsner influencing worldwide preferences.[60] Scientific advancements, including refrigeration for cold-fermenting lagers and column distillation for high-proof spirits, supported mass production, while 20th-century regulations—such as blood-alcohol limits tied to automobile growth—curbed excessive consumption patterns.[61] By the late 20th century, per capita beer consumption in regions like Eastern Europe surged (e.g., from 15 to 80 liters in Russia, 1995–2010s), reflecting economic liberalization and marketing, though craft revivals challenged industrial dominance by emphasizing traditional methods.[60]Types and Varieties
Fermented Beverages
Fermented beverages are alcoholic drinks produced by the action of yeast on sugars from various sources, converting carbohydrates into ethanol and carbon dioxide through anaerobic respiration, without distillation. This process yields alcohol concentrations typically between 2% and 15% alcohol by volume (ABV), though some varieties like certain meads can reach up to 20% ABV before natural fermentation limits are hit. Key examples encompass beer from grains, wine from fruits, cider from apples, mead from honey, and sake from rice, each deriving distinct flavors from their substrates and fermentation conditions.[62][63][64] Beer, one of the most widely consumed fermented beverages, involves mashing malted barley or other grains to release fermentable sugars, boiling with hops for bitterness and aroma, cooling, and fermenting with yeast strains like Saccharomyces cerevisiae or Saccharomyces pastorianus for ales or lagers, respectively. Standard beers range from 3% to 7% ABV, with stronger styles like barley wines exceeding 10% ABV. The fermentation occurs at controlled temperatures, typically 10–20°C for lagers and 15–25°C for ales, lasting days to weeks.[62] Wine production centers on fermenting grape juice, where wild or added yeasts transform sugars into alcohol, often followed by malolactic fermentation by bacteria converting sharp malic acid to softer lactic acid for certain styles. Red wines ferment with grape skins for color and tannins, while whites separate must early; ABV generally falls between 9% and 14%. Fruit wines from non-grape sources follow similar principles but vary in sugar content and yeast tolerance.[62][65] Cider arises from fermenting apple juice, with yeasts converting fruit sugars amid natural pectin breakdown, yielding ABV of 4–8% in still or sparkling forms; traditional methods in regions like Normandy emphasize wild fermentation for complex profiles. Mead, fermented from honey diluted in water, relies on osmotolerant yeasts due to honey's high sugar, achieving 8–18% ABV over months, with varieties like melomels incorporating fruits.[66][64][67] Sake employs a unique multiple parallel fermentation of polished rice, where Aspergillus oryzae (koji mold) saccharifies starches into sugars alongside yeast alcohol production in one vessel, at low temperatures of 10–15°C for 20–30 days, resulting in 15–20% ABV. Other regional variants include kvass from rye bread or pulque from agave sap, both leveraging local yeasts for low-ABV profiles around 1–6%. These beverages highlight fermentation's adaptability to substrates, influencing global dietary and cultural roles.[68][69][70]Distilled Spirits
Distilled spirits are alcoholic beverages produced by distilling fermented agricultural materials, such as grains, fruits, or sugarcane products, to concentrate ethanol and separate it from water, congeners, and other compounds. [71] [29] The distillation process exploits ethanol's lower boiling point (approximately 78.4°C) compared to water (100°C), allowing vapors rich in alcohol to be collected and condensed, often multiple times in pot or column stills for purity and flavor control. [20] This yields products with significantly higher alcohol content than fermented beverages like beer or wine, typically ranging from 40% to 50% alcohol by volume (ABV) at bottling, though some neutral spirits reach 95% ABV before dilution. [72] [73] In the United States, federal regulations under the Alcohol and Tobacco Tax and Trade Bureau (TTB) define standards of identity for distilled spirits, specifying base materials, distillation proofs, and aging requirements for categories like whiskey (distilled at no more than 95% ABV from grain mash and aged in oak) or brandy (distilled from fruit juice at under 95% ABV). [73] [72] Similar protections exist globally, such as the European Union's geographical indications for products like Cognac brandy or Scotch whisky, ensuring authenticity tied to production methods and regions. [74] Variations in still type, cut points during distillation (heads, hearts, tails), and post-distillation treatments like aging or flavoring determine flavor profiles, from neutral and clean to robust and peaty. [20] The primary types of distilled spirits are classified by base material and processing:- Vodka: A neutral spirit distilled from grains, potatoes, or other starches to near-purity (often 95-96% ABV before reduction), resulting in minimal flavor beyond added water; it must be distilled or treated to remove impurities per TTB standards. [73] [75]
- Gin: Vodka or neutral grain spirit redistilled or compounded with juniper berries and botanicals like coriander or citrus peel, imparting aromatic flavors; London dry gin emphasizes dry botanicals without added sweeteners. [75] [73]
- Rum: Distilled from sugarcane molasses or juice, typically at 40-50% ABV, with styles ranging from light (column-distilled, aged minimally) to dark (pot-distilled, barrel-aged); unaged "white" rum is common in cocktails. [75] [76]
- Whiskey: Grain-based (e.g., barley for Scotch, corn for bourbon), distilled to under 80% ABV, aged in charred oak barrels for color and tannins; bourbon requires at least 51% corn and U.S. production, while Scotch mandates Scottish malting and minimum three-year aging. [73] [75]
- Brandy: Distilled from fermented fruit (grapes for most, apples for calvados), at 40-60% ABV, often aged in oak; Cognac, a premium grape brandy, involves double pot distillation and aging in Limousin oak. [73] [75]
- Tequila and Mezcal: Agave-based, with tequila requiring blue Weber agave fermented and distilled (minimum 40% ABV, up to 55%), twice-cooked in ovens; mezcal uses various agave species and pit-roasting for smoky notes, both protected by Mexican denominations of origin. [75] [76]
Mixed and Novel Preparations
Mixed alcoholic beverages, commonly known as cocktails, are prepared by combining a base spirit—such as gin, vodka, rum, whiskey, or tequila—with non-alcoholic modifiers including juices, syrups, bitters, sodas, or liqueurs to create balanced flavors and textures.[77] These preparations emphasize precise ratios, often following classic recipes developed in the 19th and 20th centuries, such as the Martini (typically 2:1 gin to dry vermouth, stirred or shaken with an olive or lemon twist) or the Old Fashioned (whiskey muddled with sugar and bitters, served over ice).[78] Bartenders employ techniques like shaking for aeration and dilution, stirring for clarity, or muddling to extract essences from fruits or herbs, ensuring the final drink achieves desired potency, typically 10-40% alcohol by volume depending on the base and dilution.[79] Novel preparations extend beyond traditional bar mixing to pre-packaged or innovatively formulated products, driven by consumer demand for convenience and variety. Ready-to-drink (RTD) cocktails, which integrate spirits, mixers, and flavors in sealed cans or bottles for immediate consumption without further preparation, have seen explosive growth; the global RTD market reached USD 3.21 billion in 2024 and is projected to expand at a 15.4% CAGR through 2030, fueled by portable formats appealing to millennials and Gen Z.[80] In the United States, the segment grew from USD 860 million in 2024 to an estimated USD 2.66 billion by 2033 at a 13.44% CAGR, with innovations including low-calorie options, botanical infusions, and hybrid flavors like espresso martinis or spicy margaritas.[81] Emerging trends in novel alcoholic preparations incorporate unconventional ingredients and technologies for differentiation, such as savory elements (e.g., broth-based "brothtails" or protein-enriched mixes for functional appeal) and exotic flavors like tahini, roselle, or Valencia orange to attract health-conscious consumers seeking complexity over sweetness.[82] [83] Hard seltzers represent another category of mixed innovation, blending neutral spirits or fermented bases with carbonated water and fruit essences at 4-6% ABV, contributing to RTD expansion with a focus on lighter profiles; the broader flavored alcoholic beverage sector has risen 10% over the past five years amid declining traditional beer sales.[84] These developments prioritize shelf stability through pasteurization or preservatives, enabling mass production while maintaining taste authenticity, though critics note potential trade-offs in freshness compared to hand-mixed counterparts.[85]Production and Industry
Global Production Methods
Alcoholic beverages are primarily produced through fermentation, a biochemical process in which yeast converts sugars from plant-based raw materials into ethanol and carbon dioxide. This method is employed globally for beers, wines, and base mashes for spirits, utilizing substrates such as grains (barley, rice, corn), fruits (grapes, apples), and sugarcane.[1] Industrial-scale fermentation occurs in controlled vats, with temperature and yeast strains optimized for alcohol yield and flavor profiles, typically reaching 4-15% alcohol by volume (ABV) without further processing.[86] Distillation, used for spirits like whiskey, vodka, and rum, follows fermentation to concentrate ethanol by heating the fermented liquid and collecting vapors that condense at higher purity levels, often exceeding 40% ABV. Pot stills for batch processing in artisanal operations contrast with continuous column stills in large factories, enabling efficient production in high-volume regions. Aging in wooden barrels, common for whiskey and brandy, imparts color and tannins through chemical interactions, though not universal across all spirits.[87] Global production emphasizes beer as the dominant category by volume, with China leading at approximately 55 million hectoliters in recent rankings, followed by the United States and Brazil. Wine production centers in Europe, particularly France and Italy, relies on grape varietals and terroir-specific fermentation, while spirits output is prominent in the Americas and Scotland. In 2023, the European Union alone produced 34.3 billion liters of beer, underscoring regional specialization within unified methods.[88][89]| Top Alcoholic Beverage Producing Countries (Recent Data) | Share/Volume |
|---|---|
| China | 18.86% global share (2023)[90] |
| United States | 9.54% global share (2023)[90] |
| Brazil | 6.23% global share (2023)[90] |
Economic Impact and Contributions
The global alcoholic beverages market reached a value of USD 1,762 billion in 2024, encompassing production, distribution, and sales across beer, wine, spirits, and other categories. However, the market capitalization of major listed producers has declined, with shares of the world's top beer, wine, and spirits makers losing a combined $830 billion over more than four years as of late 2025, attributed to shifts in drinking habits including reduced appeal among millennials and Gen Z.[92] This sector drives substantial economic activity through supply chains involving agriculture, manufacturing, and retail, with raw material expenditures in beer production alone totaling USD 10.6 billion in 2023, yielding USD 38 billion in broader GDP contributions from those inputs.[93] The industry's multiplier effects extend to tourism and hospitality, particularly in regions like wine-producing areas in France and California, where enotourism generates billions in ancillary revenue, though precise global figures vary by locale and measurement. In terms of GDP, the beer segment contributed USD 878 billion worldwide in 2023, accounting for 0.8% of total global GDP, while the spirits industry added USD 730 billion in gross value added in 2022, or about 1 in every USD 140 of global output.[93][94] These figures reflect direct production, indirect supplier impacts, and induced spending from wages, with the overall alcohol sector supporting diverse economies from barley farms in Europe to distilleries in Scotland and rum producers in the Caribbean. Employment stands at over 33 million jobs globally for beer alone, comprising 1% of worldwide labor and including direct roles in brewing (620,000 workers) plus upstream farming and downstream hospitality.[95] Governments benefit from excise and sales taxes on alcohol, with the beer industry generating USD 375 billion in global tax revenue, equivalent to 1.3% of worldwide collections.[95] In the United States, federal excise taxes on alcoholic beverages yielded USD 10.2 billion in 2022, supplemented by state and local levies that fund public services.[96] However, independent analyses estimate alcohol-related societal costs—including healthcare, productivity losses, and crime—at 2.6% of global GDP (approximately USD 1,306 per adult annually), often exceeding direct fiscal gains in high-consumption regions, underscoring a net economic burden when externalities are factored in.[97] Industry-funded studies emphasize contributions without fully offsetting these harms, highlighting debates over true net impact.[98]Recent Innovations and Trends
The alcoholic beverage industry has seen a marked shift toward moderation and health-conscious options, with low- and no-alcohol products experiencing robust growth. The global low- and no-alcohol beverages market reached USD 25.7 billion in 2024 and is projected to expand to USD 46.5 billion by 2034, reflecting a compound annual growth rate (CAGR) of 6.2%, driven by consumer demand for reduced ethanol intake without sacrificing flavor profiles achieved through advanced dealcoholization techniques like vacuum distillation and reverse osmosis.[99] In the no-alcohol segment specifically, volume sales are forecasted to grow at a 7% CAGR from 2024 to 2028, outpacing traditional categories, as producers refine formulations using yeast strains engineered for lower fermentation yields or post-production alcohol removal to mimic sensory qualities of full-strength counterparts.[100] This trend aligns with empirical patterns of increased mindful consumption, particularly among younger demographics, evidenced by a 31% U.S. market value surge for non-alcohol options in off-premise channels through 2024.[101] Ready-to-drink (RTD) cocktails have emerged as a dominant innovation in convenience-driven formats, with global sales climbing from USD 23 billion in 2024 to an estimated USD 25.3 billion in 2025, on track for a 9.4% CAGR reaching USD 35.7 billion by 2029, fueled by premium spirit-based variants like canned espresso martinis and hard seltzers that prioritize consistent quality and portability.[102] Premixed offerings surged approximately 16% in volume during 2024, reflecting maturation beyond novelty as brands leverage stabilized emulsions and flavor encapsulation to extend shelf life while reducing preparation waste compared to bar-mixed equivalents.[103] This category's expansion stems from causal factors such as urbanization and time constraints, enabling scalable production efficiencies like aseptic filling that minimize oxidation and preserve volatile aromas.[104] Sustainability initiatives have gained traction amid resource pressures, with distilleries and breweries adopting renewable energy integration and water recycling systems; for instance, heat recovery technologies in whisky production have demonstrably lowered carbon footprints by recapturing process waste heat for reboiling, enhancing overall energy efficiency.[105] CO2 recapture from fermentation effluents, implemented in select breweries since the early 2020s, has reduced emissions by capturing byproducts for reuse in carbonation, aligning with verifiable reductions in operational footprints without compromising yield.[106] These practices respond to empirical supply chain vulnerabilities, such as water scarcity in arid production regions, prompting innovations like drought-resistant barley strains and closed-loop wastewater treatment that recycle up to 90% of process water.[107] In craft segments, technological advancements include AI-optimized brewing parameters for precision in mash temperature and yeast pitching, alongside hybrid fermentation methods blending traditional ale and lager yeasts to yield novel flavor hybrids, as seen in 2024's experimental releases emphasizing hyperlocal, climate-resilient ingredients.[108] Barrel-aging innovations with exotic woods and genetically modified yeasts for enhanced ester production have further diversified spirits profiles, while low-ABV craft beers incorporating wild fermentation have catered to flavor-forward moderation trends.[109] These developments, tracked through industry benchmarks, indicate a pivot toward data-driven efficiency amid decelerated overall volume growth, prioritizing quality over quantity in a competitive landscape.[110]Cultural and Social Dimensions
Traditional Uses and Rituals
In ancient Mesopotamia, around 4000 BCE, beer functioned as both a dietary staple and a ritual offering to deities and the deceased, symbolizing fertility and life during ceremonies.[111] Priests prepared and distributed beer in temple rituals, where its consumption reinforced social hierarchies and communal bonds with the divine.[112] Among ancient Greeks, wine held sacred status linked to Dionysus, the god of wine and ecstasy, with libations poured during sacrifices and festivals like the Dionysia to invoke divine favor and communal harmony.[113] Roman traditions adapted these practices, incorporating wine into Bacchanalia rites and household offerings, where it represented blood and vitality in religious and funerary contexts.[114] In Shinto rituals of Japan, sake, known as omiki when offered to kami (spirits), is poured as a libation during purification ceremonies and festivals to seek blessings for harvests and prosperity, with participants sharing it post-offering to symbolize unity with the divine.[115] The san-san-kudo wedding ritual involves three exchanges of sake cups between bride and groom, formalizing marital vows through shared consumption.[116] Across indigenous African communities, traditional fermented beverages such as millet or sorghum beers feature in ancestral libations, initiation rites, and harvest festivals, where their intoxicating effects are attributed to supernatural powers and used to facilitate spirit communication.[117] In ceremonies like bridewealth exchanges or masquerade festivals, alcohol serves as a gift and mediator between human and spiritual realms, though excess consumption has been noted in some contexts.[118] In Haitian Vodou and Yucatec Maya traditions, rum or balché (a fermented honey-bark drink) is employed in rituals to honor loa or deities, with offerings and communal drinking enhancing trance states and offerings' potency.[119] Similarly, in Judaism, wine sanctifies the Kiddush blessing over meals on Sabbaths and holidays, while Christianity's Eucharist employs wine to represent Christ's blood, a practice rooted in early church rites despite varying interpretations of its transformative nature.[120]Social Practices and Establishments
Alcoholic beverages have long served as facilitators of social interaction, with empirical evidence indicating that moderate doses enhance group bonding by increasing conversation duration and reducing displays of negative emotion.[121] In experimental settings, participants consuming alcohol in social groups reported higher feelings of closeness and engaged in more self-disclosure compared to sober counterparts.[121] These effects stem from alcohol's pharmacological impact on reducing social anxiety and promoting prosocial behavior, as observed in controlled studies involving group tasks.[122] Drinking establishments, evolving from ancient taverns, have historically functioned as communal hubs for these practices, originating as early as Babylonian codes regulating alehouses around 1772 BCE.[123] In Roman Britain, tabernae provided ale and lodging, laying groundwork for medieval English alehouses that by the 14th century numbered over 14,000, serving as centers for local governance and socialization.[124] The term "pub," short for public house, emerged in 17th-century England to denote licensed venues open to the public, distinct from private inns, and these spaces often hosted political meetings, militia drills, and community events alongside beverage service.[125] In the United States, colonial taverns mirrored European models, offering food, lodging, and alcohol until the mid-19th century, when specialized saloons and bars proliferated, particularly after the 1933 repeal of Prohibition, which had driven underground speakeasies emphasizing covert social mixing.[126] Globally, variations persist: Japanese izakayas emphasize group dining with sake, while British pubs maintain traditions of communal seating and real ale service, with over 45,000 such venues reported in the UK as of 2023, contributing to social cohesion despite regulatory pressures.[127] These establishments regulate access via age limits and licensing, mitigating risks of excessive consumption in public settings, though cultural norms dictate etiquette, such as ritual toasts in Korean soju sessions.[128]Festivals, Tourism, and Media Influence
Oktoberfest, held annually in Munich, Germany, since 1810, attracts approximately 6.5 million visitors in 2025, consuming around 1.7 million gallons of beer and generating an estimated €1.25 billion in economic revenue for the local economy, including tourism and hospitality expenditures.[129][130] Other notable festivals include the Great British Beer Festival in London, which in 2022 featured over 800 beers from more than 300 breweries, drawing tens of thousands of attendees focused on cask ale traditions.[131] Wine festivals, such as those in Bordeaux or Napa Valley, emphasize tastings and regional varietals, contributing to seasonal spikes in beverage sales and cultural immersion events.[132] Alcohol tourism, encompassing winery visits, distillery tours, and brewery trails, supports substantial economic activity worldwide. Global wine tourism generated over $51 billion in revenue as of 2025, accounting for about 25% of total winery income in participating regions and driving regional development through direct sales, accommodations, and ancillary services.[133][134] In the United States, spirits tourism in states like California and Tennessee yielded measurable impacts, with distillery visitors contributing millions in local spending on tours, tastings, and merchandise, as quantified in sector-specific economic analyses.[135] Scotland's whisky trails and Kentucky's bourbon routes similarly bolster rural economies, with visitor expenditures tied to experiential authenticity rather than volume consumption.[94] Media portrayals, particularly in advertising and social platforms, correlate with shifts in alcohol consumption patterns, especially among adolescents and young adults. Exposure to alcohol-related content on social media, observed in 32% to 65% of users, associates with increased initiation and positive expectancies toward drinking, per reviews of longitudinal data.[136] Studies indicate that alcohol advertisements foster favorable attitudes and earlier onset of use among youth, with causal links inferred from controlled exposure experiments showing heightened appeal without corresponding risk emphasis.[137] Peer-generated posts on platforms can both normalize heavy use and, less frequently, deter it through depictions of negative outcomes, though glamorized content predominates and predicts elevated expectancies in diverse samples.[138] Traditional media, including films and television, similarly embed alcohol in social success narratives, amplifying demand per meta-analyses of advertising effects.[139]Consumption Patterns and Measurement
Alcohol Content and Serving Standards
Alcohol content in alcoholic beverages is measured primarily as alcohol by volume (ABV), defined as the volume percentage of ethanol in the beverage at a standard temperature of 20°C (68°F), determined through methods such as distillation and densitometry.[140] In the United States, for distilled spirits, content is also expressed in proof, where proof equals twice the ABV (e.g., 80 proof corresponds to 40% ABV), a system originating from historical gunpowder testing but now standardized by federal regulation.[141] Labeling requirements mandate alcohol content disclosure on distilled spirits containers as "ALCOHOL [percentage]% BY VOLUME," with a permitted tolerance of ±0.3 percentage points from the stated value; for wines over 14% ABV and malt beverages, such statements are authorized but not always required federally.[141] In the European Union, alcoholic beverages exceeding 1.2% ABV must include ABV on labels, with tolerances of ±1.5 percentage points for products under 15% ABV and ±0.8 points for older wines.[142] Serving standards normalize alcohol intake for health guidelines and research using the standard drink or alcohol unit, equating to a fixed amount of pure ethanol to account for varying beverage strengths and volumes. In the United States, the National Institute on Alcohol Abuse and Alcoholism defines one standard drink as containing 14 grams (0.6 fluid ounces) of pure alcohol.[143]| Beverage Type | Volume | Typical ABV | Pure Alcohol (grams) |
|---|---|---|---|
| Beer or cooler | 12 oz (355 ml) | 5% | 14 |
| Wine | 5 oz (148 ml) | 12% | 14 |
| Distilled spirits | 1.5 oz (44 ml) | 40% (80 proof) | 14 |
Global Consumption Statistics
Global alcohol consumption, measured as total adult per capita intake of pure alcohol for individuals aged 15 and older, averaged 5.5 liters in 2019, incorporating both recorded sales and estimated unrecorded production such as home-distilled spirits.[147] This figure reflects a decline from 5.7 liters in earlier years but stability relative to 5.1 liters in 2000, with unrecorded consumption accounting for approximately 21% worldwide, rising to over 50% in regions like Africa and parts of Asia where informal production predominates.[147] 00174-4/fulltext) Consumption patterns exhibit stark gender disparities, with men averaging 8.2 liters annually compared to 2.2 liters for women in 2019, driven by cultural norms favoring male drinking in many societies and higher prevalence of heavy episodic drinking among males.[11] Regional variations are pronounced: Europe records the highest averages at around 9-10 liters per capita, led by Eastern European nations such as Romania (16.8 liters), Georgia (14.4 liters), and Latvia (12.9 liters), while Africa and the Middle East report the lowest, often below 3 liters, influenced by religious prohibitions and lower economic access.[148] [9]| Region | Average Per Capita Consumption (liters pure alcohol, 15+ years, 2019) |
|---|---|
| Europe | 9.2 |
| Americas | 7.8 |
| Western Pacific | 6.5 |
| Africa | 4.0 |
| South-East Asia | 3.5 |
| Eastern Mediterranean | 1.0 |
